Know-How to Rank Your Website with the Best SEO Company

2. On-Page SEO: The optimization of visible page elements that have an impact on rankings.

•Meta Description and Page Title The title tag and meta description of a web page are important for SEO rankings for two reasons. To begin, both should include your primary keyword(s) to assist Google in understanding the semantic meaning of your page. Use a variation of your keywords instead of keyword stuffing (old-school SEO). It is best to use synonyms and word variations and rearrange the words within a keyword phrase. A professional SEO services company will know how to optimize title tags and meta descriptions to improve organic traffic and help Google search queries rank.

•Headings (Headers) Google values (and rewards) intuitively structured web pages. The use of headings aids in the organization of content on a page. Major topics, like a term paper outline, have larger headers. Regarding SEO, these would be H1 and H2 heading tags that identify larger ideas. When more detail is discussed within each overarching topic, less prominent headers such as H3 and H4 are used. The proper use of header tags is critical for ranking. I've seen a significant improvement in a website's rankings by changing the H1 on the home page.

SEO service providers understand how to optimize and use headings to boost Google rankings.