1. Technical SEO: An examination of the technical aspects of a website that influence its ranking. •Code Effectiveness The efficiency of the code used to create the website is an important factor in website optimization. Bloated, inefficient code can slow down a website's load time and dilute the code-to-text ratio (on-page content). When we optimize on-page content, Google responds better when the website code is kept to a minimum. With less code on a page, Google can more easily understand its semantic meaning. This aids in ranking improvement. •Website Performance Google's ranking algorithm is constantly updated to improve the user experience. In addition to providing accurate results that address a query, Google considers a website's speed when ranking it. The page load time should be less than 2.5 seconds. A faster website provides a better user experience to visitors. All other things being equal, Google will deliver a faster website before a slower site because the faster website will most likely provide a better user experience.