Rule of 3

The

Rule Of THREE

…in content writing

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What is the Rule of Three?

Storytelling throughout our lives is enhanced by the Rule of Three

Examples in stories/ fiction

• Popular quotes are constructed in three parts • Information recognition takes place in patterns of three • The number ‘three’ also defines supernatural and comic elements in a story

What is the Rule of Three?

Examples of companies using the Rule of Three for their branding / advertising / slogans

The rule of Three suggests that when words, phrases and sentences are written in three’s then they become wittier, more persuasive, and more satisfying

How to incorporate this rule in conte nt writing?

One of the important parameters involved in the ‘Rule of T hree’ is the idea of ‘sticky’ concepts. You can create a reg ular and continuous pattern of three words, concepts, or i deas that represent the underlying idea of your content in a nutshell.

Some of the popular examples of ‘rule of three’ in historic quotes include: ‘Blood, sweat, tears,' ‘Friends, Romans, Countrymen’, ‘Father, Son, and the Holy Spirit’ ‘I came, I saw, I conquered’ ‘Of the people, by the people, for the people’

How it helps?

- Enhances consumer engagement - Captivate the attention of potential visitors, - Accelerate the conversion process.

In short, Using the Rule of Three gives a business more impact, m akes marketing more effective, and advertising more capti vating.

PS – Both the block of text above follow the ‘Rule of Three’!

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