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ESSENTIAL INGREDIENTS FOR
POWERFUL WEBSITE CONTENT
Alluring Headline
The title is the first thing your prospective customers sees It holds the power to make or break your content’s success A good headline should be attention-grabbing and descriptive
Introduction
Your introduction should be built on the headline and give a hook to draw your readers in It should also set the tone for the rest of the content Use storytelling approaches or ask a thought-provoking question
Content Body
The body of your content gives information to your customers It should be engaging and easy to read
Call to Action
The call to action (CTA) is the most critical part of your content It is where you ask your audience to take action after they have consumed the content
Visuals
Use images, infographics, videos, or charts to support your content and make it more engaging
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