5 SUPER EFFECTIVE TIPS TO CREATE AN ENGAGING ‘ABOUT US’ PAGE
Make the ‘About us’ page to attract new clients You can use your ‘About us’ page to differentiate yourself from other companies. This helps you let people know more about you and what you can potentially do for them.
Keep it short and informative Make sure you keep your ‘About us’ page as short and sweet as possible. This way, readers will be able to absorb all key points in a few minutes flat.
Provide contact information This is very important. Tell people how to get hold of you. Including your email address and website will allow your business clients to have a quick and easy way of getting in touch with you.
Connect with your audience through words This is the most important tip of all. You need to be able to communicate effectively with your audience. Words are one of the most effective ways to engage and capture attention of the reader.
Update your ‘About us’ page regularly The power of the internet is in constant change. The words you used on your ‘About us’ page a few months ago may not be able to cut it anymore.
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