Packagin Filling &
g
Marketing & Strategy
Sant’Anna Bio Bottle awarded Premio Natura 2014 Sant’Anna Bio Bottle has been awarded Premio Natura for the third year in rows
L
eader in mineral water sector Sant’Anna Bio Bottle has been awarded Premio Natura - “baby drink category” for the third year in a row. Sant’Anna is the first bottle of mineral water to be fully made in a revolutionary material that is quite similar to common plastics but unlike that it is totally oil free since it derives from the fermentation that are naturally in plants. Premio Natura recognizes the commitment of the people who have stood out for strongly protecting consumers’ rights. Moreover, Premio Natura is also given to products and services that have proved to be more environmental friendly owing to their production methods, content, and initiatives they carry out and promote. Products and services in line to be awarded are firstly preselected by a Scientific Committee consisting of journalists and university teachers who carefully check whether candidates feature the right characteristics. Afterwards, through specific research carried out by Green Intelligence, a sample of 10,000 Italian people select the winners. This year, this award has been given to Alberto Bertone – founder and President of Acqua Sant’Anna di Vinadio, and creator of Sant’Anna Bio Bottle. This product embodies the “creed” of Acqua Sant’Anna and the company offers a full Bio Bottle line as to cover any consumption requirement, such as: family size 2-litre bottle, half-litre bottle with push&pull cap especially suitable for outdoor consumption. Bio Bottle has also turned out to be unquestionably ecofriendly and excellent container where water organoleptic properties and extraordinary lightness remain unaltered; all these features, combining with remarkable handiness, make this bottle the very favourite of mothers for their children. Sant’Anna has also been one of the very first mineral waters to attain Ministry authorization for baby nutrition. Premio Natura is even more important to the company for it involved directly consumers, who understood firstly and awarded secondly Acqua Sant’Anna’s commitment to innovation and R&D, to offer an increasingly higher quality. Consumers reward not only the quality of the product, which features extraordinary organoleptic features with the lowest fix residual value of the world, but also clear, transparent, coherent and fair communication: its comparative advertising aims to spread the characteristics of this spring mineral water of the Alps, flowing from the highest mountains of Europe and well-known since ancient times. Thanks to an advanced production plant, in full respect of the surrounding pristine environment, constant technological update, and fully automated logistics that prefer rail transport all over Italy, Acqua Sant’Anna has hugely improved its brand. Hence, in addition to conquering the market of mineral waters, Fonti di Vinadio has also shared relevant position in domestic economy at the side of important companies from other sectors.
www.tecnalimentaria.it
Aprile / April 2014 BEVERAGE INDUSTRY
79