TECHx Review - GISEC Edition 2024

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Welcome to GISEC Global 2024! I'm thrilled to greet you, cybersecurity's brightest minds, at this pivotal event. The digital world's relentless pace demands constant innovation in security. New threats rise daily, jeopardizing our organizations and lives. Yet, amidst these challenges lies immense opportunity – to push boundaries, work together, and build stronger defenses.

GISEC Global 2024 is your platform to connect with leaders, experts, and visionaries. Through thought-provoking discussions, engaging workshops, and powerful networking, we'll delve into the cutting-edge trends, strategies, and technologies shaping cybersecurity.

Together, let's pledge to excellence and collaboration. By fostering open INNOVATE. COLLABORATE. CONQUER. GISEC GLOBAL

2024

communication and teamwork, we can overcome cyber threats and forge a secure, resilient digital future.

My deepest gratitude to all participants, sponsors, and organizers. Your dedication fuels progress and advances the cybersecurity landscape.

Prepare for a rewarding experience at GISEC Global 2024. May our discussions spark innovation, build lasting partnerships, and propel us towards a brighter future.

Sincerely,

4 April 2024 www.techxmedia.com

EXCITING INSIGHTS AWAIT: GISEC EDITION OF TECHX REVIEW!

In today's digital age, cybersecurity stands at the forefront of our collective consciousness, and the GISEC conference serves as a beacon for industry leaders, innovators, and experts to convene and add\ress the pressing challenges and opportunities in this dynamic field. In this exclusive edition of TECHx Review, we have meticulously curated a wealth of content that reflects the latest advancements, strategies, and perspectives shaping the cybersecurity landscape.

From insightful analyses of cybersecurity strategies for the future to illuminating spotlights on groundbreaking products and services, each article is crafted to provide you with actionable insights and invaluable knowledge to fortify your organization's digital defenses.

Moreover, our exclusive interviews with industry luminaries offer unparalleled access to thought leadership, enabling you to glean invaluable insights into the evolving threat landscape and emerging trends.

At TECHx, we recognize the pivotal role that knowledge and collaboration play in safeguarding our digital future. Therefore, I encourage you to immerse yourself in the rich tapestry of insights offered by this edition of TECHx Review and join us in our mission to create a more secure and resilient digital ecosystem.

Thank you for your continued support, and I wish you an enlightening and enriching reading experience.

WELCOME TO TECHX REVIEWGISEC EDITION!

As the digital landscape evolves, so do the challenges and opportunities in the realm of cybersecurity. Welcome to the latest edition of TECHx Review, specially curated for the Gulf Information Security Expo & Conference (GISEC), where we delve into the latest trends, innovations, and insights shaping the cybersecurity landscape.

In this edition, we bring you a diverse array of articles covering crucial topics such as cybersecurity strategies, cuttingedge products and services, exclusive interviews with industry experts, and

initiatives focused on Child Online Protection and the empowerment of Women in Cybersecurity.

At TECHx Review, we are committed to providing our readers with timely and insightful content that informs, educates, and empowers. We hope that this edition serves as a valuable resource for navigating the complex and dynamic landscape of cybersecurity.

Enjoy the read!

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 5 April 2024 www.techxmedia.com
Sabeel Ismail Chief Operating
8 Child Online Protection 14 AI as a Game-Changer in Gaming 18 Digital Evolution 20 Women in Cybersecurity 22 GISEC Cyber Stars 26 Data Risk Mitigation 30 Threat Informed Defense 32 Entersoft Security 35 Unified IT Observability 38 Navigating Cybersecurity Landscape CONTENT 09 14 11 38 .................................................................................... .................................................................................... .................................................................................... .................................................................................... 6 April 2024 www.techxmedia.com Published by: Interdev FZE LLC (TECHx Media) Address: 413, IT Plaza, Dubai Silicon Oasis Tel: 04 344 9939 | www.techxmedia.com Editorial: editor@techxmedia.com CEO: Adnan Bin Abdulla COO: Sabeel Ismail Executive Editor: Rabab Zehra About: TECHx is an exclusive media and publishing platform for technology affairs, facilitating the promotion of new technological innovations, product launches, and advocacy of exclusive market insights on technology and various other domains interdependent to technology.

HOW eSafe EMPOWERS YOUNG MINDS!

In today's hyper-connected world, ensuring children's safety online is more critical than ever. eSafe stands out as a champion for this cause, actively working to empower young people and cultivate a secure digital environment. This article explores eSafe's mission and the multifaceted approach it employs to safeguard the well-being of our future generation.

Eng. Adel Alkaff AlHashmi, a co-founder and Vice Chairman of eSafe sheds light on the organization's core principle: empowering responsible digital citizenship. Their very name, "eSafe," succinctly captures their purpose – creating a safer online space for children and young adults. This mission stems from the acknowledgment of the double-edged sword that is internet access. While mobile devices and ubiquitous connectivity open doors to a world of information and opportunity, they also introduce youngsters to potential dangers like cyberbullying, online predators, and exposure to inappropriate content. eSafe acts as a guardian, mitigating these risks and ensuring the online world remains a place of exploration and growth, not fear.

The digital landscape presents a complex web of threats that constantly evolve. From the emotional torment of cyberbullying to the malicious intentions of online predators, the dangers children face are vast and everchanging. Recognizing this, eSafe adopts a comprehensive strategy that encompasses advocacy, education, empowerment, and collaboration.

Education is a cornerstone of eSafe's approach. They equip children with the knowledge and tools necessary to navigate the online world safely. This includes fostering responsible online behavior, teaching them to identify and avoid inappropriate content, and empowering them to report cyberbullying or suspicious activity. By cultivating digital literacy, eSafe empowers youngsters to become active participants in their online experiences, taking charge of their safety and well-being.

However, eSafe understands that education alone cannot dismantle the complex web of online threats. This is where collaboration comes to the forefront. By joining forces with a diverse range of stakeholders, eSafe leverages a collective pool of expertise and resources. Partnerships with government agencies, educational institutions, the UAE Cyber Security Council, NGOs like Khalifa Empowerment Program, (Aqdar), and even industry leaders like Disney, allow eSafe to amplify its impact. This collaborative spirit fosters a unified front in the fight for online safety, ensuring maximum protection for children across the globe.

In conclusion, eSafe's unwavering commitment to online safety transcends geographical boundaries. Through their multifaceted approach that combines education, empowerment, and collaboration, they empower young people to navigate the digital world with confidence and responsibility. Their dedication sets a commendable standard for online safety advocacy worldwide, ensuring that the internet remains a platform for learning, exploration, and growth for generations to come.

“eSafe empowers young minds for online safety in our hyper-connected world. They combine education, empowerment, and collaboration to create responsible digital citizens, fostering a safe web for exploration.”
ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 7 April 2024 www.techxmedia.com

KEEPING OUR CHILDREN SAFE ONLINE: A COLLABORATIVE EFFORT IN THE UAE

The internet has revolutionized the way we live, offering a treasure trove of information, connection, and entertainment. However, for children, this vast digital landscape can also harbor hidden dangers. Cyberbullying, inappropriate content, and online predators are just a few of the threats that make child online protection (COP) a critical issue.

ONLINE PROTECTION
CHILD

WHY CHILD ONLINE PROTECTION MATTERS:

Children are particularly vulnerable online due to their developing critical thinking skills and natural curiosity. They may be easily lured by strangers or tricked into sharing personal information. Exposure to harmful content can have a negative impact on their emotional well-being and development. COP initiatives aim to create a safer online environment for children, allowing them to explore the digital world with confidence and minimize potential risks.

THE UAE'S COMMITMENT TO CHILD ONLINE SAFETY:

Recognizing the importance of COP, the UAE has taken a proactive approach through the Child Digital Safety Initiative, launched in 2018 by the Ministry of Interior and the National Programme for Happiness and Wellbeing. This multi-faceted initiative employs various strategies:

• Interactive Children's Camps: These engaging camps provide hands-on learning experiences for children aged 5-18, equipping them with the knowledge and skills to navigate the internet and social media safely.

• Digital Wellbeing Portal: This online resource empowers parents with valuable tools and information to understand the complexities of the digital world and guide their children's online activity effectively.

• Training Workshops: Parents and teachers are crucial partners in ensuring online safety. These workshops equip them with the knowledge and skills to identify and address digital threats and challenges faced by children.

• Dedicated Support Platform: Recognizing the need for immediate assistance, this platform allows parents to seek answers to their urgent online safety concerns, providing a valuable support system.

H.E Dr. Mohammed Al Kuwaiti

Head of UAE Cybersecurity Council

ESAFE: A PILLAR OF SUPPORT

The UAE's commitment to COP is further bolstered by the support of organizations like eSafe. This entity plays a vital role in raising awareness and promoting safe online practices.

ESAFE COP AWARDS 2023: RECOGNIZING CHAMPIONS OF CHILD SAFETY

Building on their previous efforts, eSafe,

along with media partner TECHx, a leading force in UAE's tech media landscape, organized the second edition of the eSafe COP Awards 2023. Held under the patronage of H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, the event serves as a platform to acknowledge and celebrate individuals and organizations making a significant impact in child online protection.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 9 April 2024 www.techxmedia.com CHILD ONLINE PROTECTION

CHILD ONLINE

"TECHx Media is proud to partner with eSafe in organizing the eSafe COP Awards 2023. As a leading tech media force in the UAE, we understand the importance of promoting online safety and digital well-being among the youth. Through this collaboration, we aim to raise awareness, celebrate achievements, and inspire action in the realm of child online protection. Together, we can harness the power of technology for positive change and ensure a safer digital future for all," commented Sabeel Ismail, COO TECHx Media.

This year's theme, "Students' Wellbeing in Physical and Virtual World," highlights the importance of holistic well-being for children. The keynote address by H.E Dr. Mohammed Al Kuwaiti, Head of UAE Cybersecurity Council, titled "Cyber Pulse," provided valuable insights into the current cybersecurity landscape.

Eng. Adel Alkaff Alhashmi

Eng. Adel Alkaff Alhashmi, Chairman of the 2nd Edition of eSafe Child Online Protection Award 2023 and Vice Chairman of Emirates Safer Internet Society (eSafe) commented, "Being at the forefront of initiatives dedicated to child online protection, Emirates Safer Internet Society (eSafe) is honored to spearhead the second edition of the eSafe Child Online Protection Award. Our mission is to create a safer digital environment for children, empowering them to explore the online world securely. Through strategic partnerships and collaborative efforts, we strive to raise awareness and advocate for effective measures to safeguard our youth online. Together, we can build a digital landscape where children can thrive safely and responsibly."

By bringing together government entities, NGOs, educators, and technology leaders, the eSafe COP Awards provide a valuable platform to share best practices, raise awareness, and foster collaboration towards a safer online environment for children in the UAE.

10 April 2024 www.techxmedia.com
PROTECTION

Professor Fehmida Hussain, Deputy Director Engagement and Student Experience at Middlesex University, Dubai, emphasized the crucial role of education in fostering digital citizenship. She stated, "Cultivating a safe digital environment is paramount in fostering student's creativity and innovation. It is our responsibility as educators to provide guidance while allowing young people to creatively express their ideas using rapidly advancing technologies. In the vast expanse of the internet lies boundless opportunity, and the eSafe COP awards advocate for an educational landscape where technological proficiency goes hand in hand with digital citizenship. Let us empower our youth to navigate the digital realm with confidence, curiosity, and caution."

"Team Tachyon is deeply honored to play a role in initiatives promoting the digital well-being of children, exemplified by the innovative eSafe COP Award 2023 led by Emirates Safer Internet Society (eSafe). This unique initiative prioritizes the digital well-being of the

younger generation, a cause close to our hearts. Equally humbling is the journey of STOGO FEST, a brainchild of Tachyon360, coinciding with the 2nd edition of the eSafe COP Award 2023. Both endeavors aim to empower children as contributors and solution providers in the realm of child online protection. Together, we remain committed to making a positive impact and shaping a safer online environment for all,” commented Jayesh Sebastian, Festival Director & Conceptualizer, eSafe COP Awards 2023 & STOGO FEST.

The UAE's commitment to child online protection, coupled with the support of organizations like eSafe and TECHx, demonstrates a comprehensive approach to safeguarding children in the digital age. Through continued collaboration and innovative initiatives, we can ensure a safer and more enriching online experience for future generations.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 11 April 2024 www.techxmedia.com
Professor Fehmida Hussain Deputy Director Engagement and Student Experience at Middlesex University, Dubai Jayesh Sebastian Director, eSafe COP Awards 2023 & STOGO FEST
CHILD ONLINE PROTECTION

PNY'S FOCUS ON AI AS A GAME-CHANGER IN GAMING AND WORKSTATIONS

For over 20 years, PNY and NVIDIA have collaborated on cutting-edge graphics solutions. This partnership empowers all users with access to high-performance products. Together, they're driving innovation in the PC and AI landscape.

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INTERVIEW

What is PNY currently bringing to the regional market to enhance the PC experience with generative AI?

PNY, a global technology innovator, has been at the forefront of consumer and business electronics for decades, leveraging both its manufacturing capabilities and strategic partnerships. Since its inception as a DRAM manufacturer in 1985, PNY has diversified its offerings across a wide spectrum of consumer and professional solutions, adding value to its partners. Today, PNY is harnessing the power of AI by integrating NVIDIA technology into its design and deployment strategies. This opens up new avenues for its business partners, from GPU to storage solutions and AI-configured data center ecosystems, to gaming machines and multi-dimensional entertainment systems. PNY's dominance in the IT component industry is evident, and the company is committed to sustaining its winning streak.

Which industry do you believe is most impacted by these advancements? How is the gaming industry responding?

The convergence of AI and PC technology is blurring the lines between gaming and office PCs, revolutionizing the computing landscape. Gaming PCs, with their robust hardware configurations including highperformance CPUs and GPUs, offer unparalleled multitasking capabilities and smooth performance for everyday tasks. Additionally, features like larger storage capacities, upgradability, advanced cooling systems, and customization options contribute to a versatile computing experience, making gaming PCs ideal for demanding usage scenarios. The integration of GPUs into PCs provides a significant advantage in all AI applications, creating opportunities for the RTX PC segment to thrive.

Let's delve into the NVIDIA Ada Generation GPUs. Can you provide an overview of the features and capabilities of the new GeForce RTX 40 Series GPUs?

The NVIDIA RTX Super series represents a significant upgrade over the existing RTX lineup, boasting improved performance and efficiency. These GPUs are equipped with ray-tracing capabilities and enhanced AI processing power through NVIDIA's Tensor cores, enabling features like DLSS for superior gaming performance. The RTX Super cards deliver stunning visuals and lifelike effects, elevating the gaming experience with higher frame rates and smoother gameplay. Their advanced streaming and content creation capabilities make them a versatile choice for gamers and creators alike, ensuring top-notch visual quality and performance.

What enhancements and supercharged features do they offer for gamers and creators?

NVIDIA RTX Super graphics cards redefine the gaming

experience with unparalleled performance, enabling gamers to achieve higher frame rates and immersive gameplay. With features like real-time ray tracing and DLSS, these cards deliver stunning visuals and lifelike effects, enhancing the gaming experience. Additionally, their superior streaming and content creation capabilities cater to creators, allowing them to produce high-quality content with ease.

Could you discuss the relationship between PNY and Nvidia, as well as your plans for the region?

PNY and NVIDIA have fostered a global collaboration for over two decades, delivering cutting-edge graphics solutions to elevate computing experiences. From GeForce GPUs to Quadro and Tesla graphics cards, as well as NVIDIA-powered AI solutions, PNY ensures that gamers, professionals, enthusiasts, and enterprises alike have access to innovative, high-performance, and reliable products. This partnership offers a vast array of opportunities for PNY and its partners to expand their business horizons, driving innovation and growth in the region and beyond.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 15 April 2024 www.techxmedia.com
INTERVIEW

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IT MAX GLOBAL: EMPOWERING DIGITAL EVOLUTION

In a world where technology reigns supreme and innovation is the lifeblood of progress, businesses need a dependable ally with the expertise to navigate the complexities of the digital landscape. Meet IT Max Global, your ultimate partner in the journey of transformation, innovation, and digital excellence.

At IT Max Global, we believe in more than just providing services; we envision a future where every business we help thrives in the digital realm. With an array of cuttingedge solutions and a commitment to excellence, we are here to provide you with digital innovation that delights your clients, and managed IT that empowers your teams.

Our Services: Making Technology Work For You

Imagine a world where your IT infrastructure is not just

managed, but optimized to its fullest potential. With our Managed IT solutions, we take the burden off your shoulders, ensuring seamless operations while you focus on what truly matters – your business.

But our expertise doesn't end there. From cloud solutions that elevate your operations to Infrastructure Management & ITaaS that redefine efficiency, we offer a comprehensive suite of services tailored to meet your every need.

SECURITY IN THE AGE OF AI

In the age of AI where attack sophistication is advancing at an unprecedented pace, your IT team (whether internal or outsourced) has to be 10 steps ahead malevolent actors, and can’t afford a single slip. When it comes to security,

18 April 2024 www.techxmedia.com SPECIAL FEATURE
Naji Salameh CEO, IT Max
“IT Max Global empowers businesses in the digital age. We're your one-stop shop for innovation, security, and efficiency. Cloud solutions, AI tools, cutting-edge securitywe have it all. Let's unlock your potential and transform your business together.”

we spare no expense to be ahead of the curve. SOC, NOC, SASE, Access Management, XDR, Backup and Disaster Recovery… We make sure your data is fortified against the pervasive threats of the digital age, ensuring peace of mind in an uncertain world.

EMPOWERING YOUR WORKFORCE, ENABLING INNOVATION

In the age of digital transformation, productivity is paramount. That's why we go beyond the ordinary to deliver workplace productivity solutions that empower your teams to achieve more. From Microsoft 365 and Dynamics 365 to AI-powered office and productivity solutions, we provide the tools you need to unlock your team’s full potential.

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OUR COMMITMENT TO EXCELLENCE

What sets us apart from the rest? It's not just our services, but our unwavering commitment to excellence. With a client retention rate of 99.99% for MSP contracts and a track record of managing over 20,000 endpoints, we let our numbers speak for themselves.

But don't just take our word for it. Hear it from our satisfied clients, who rave about our dedication, expertise, and unparalleled support. From leading GCC financial institutions to renowned hospitality groups, our testimonials speak volumes about the impact we've had on businesses across the region.

JOIN US ON THE JOURNEY

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ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 19 April 2024 www.techxmedia.com SPECIAL FEATURE

GISEC GLOBAL CELEBRATES WOMEN IN CYBERSECURITY

As the Middle East’s largest and most impactful cybersecurity event, GISEC Global continues to provide a solid platform and expand opportunities for women in the field, fueling the growth of a diverse industry set to transform the world’s digital behaviors.

This year, GISEC Global 2024 is spotlighting some of the most influential women in cybersecurity who will take center stage at the Inspire conference, the most awaited annual program gathering female leaders and industry experts, during the three-day cybersecurity showcase from April 23-25, 2024, at the Dubai World Trade Centre.

As pioneers forging a complex and dynamic career path, seasoned security architect Alina Tan, esteemed cybersecurity advisor Judy Ngure, and cybersecurity influential digital creator Caitlin Sarian are among the headliners and stand as powerful symbols of female perseverance, talent, and advocacy.

Their unique contributions to the cybersecurity space have seen groundbreaking impact across the automotive industry, corporate landscape, and social media. Collectively, they continue to expand the industry’s understanding of inclusivity and the subsequent potential for even greater innovation.

FROM MOTORSPORT ASPIRATIONS TO AN UNPRECEDENTED CAREER IN AUTO CYBERSECURITY

A prominent presence in Singapore’s automotive cybersecurity industry—and one of the Top 30 Women in Security in

ASEAN—Alina

Tan is a powerful representation of female success in a largely male-dominated field.

“I firmly believe in the power of representation and visibility,” said Tan. “Through my experiences, insights, and accomplishments, I aim to demonstrate that women can excel in cybersecurity and thrive in diverse roles within the

industry. Notable initiatives in the Middle East, such as GISEC Global, feature dedicated stages for Women in Cybersecurity, providing a large-scale platform to showcase talent and inspire a new generation of women in STEM (Science, Technology, Engineering, and Mathematics).”

LEADING FEMALE FIGURES TO TAKE THE GISEC GLOBAL 2024 STAGE

Tan will be joined in the Inspire conference at GISEC Global 2024 by Judy Ngure, the founder and CEO of Bug Bounty Box, a platform to help security leaders manage vulnerabilities. A cybersecurity practitioner for over five years, she sits on various advisory boards across Africa, supporting organizations in furthering diversity in the cybersecurity field.

Caitlin Sarian, also known as Cybersecurity Girl, is a dominant cybersecurity influencer with a comprehensive career history— including a decade of consulting experience at the likes of EY and a previous role at TikTok’s Global Cybersecurity Advocacy and Culture team.

As well as attending the Women in Cybersecurity roundtable, Caitlin will be leading a talk titled ‘The flawed path: debunking the efficacy of current cybersecurity

20 April 2024 www.techxmedia.com WOMEN IN CYBERSECURITY
Alina Tan Security Architect and Founder of Division Zero’s Car Security Quarter

training approaches and how we can improve our future,’ in which she hopes to relay the urgent need to overhaul outdated education methods in favor of training strategies that prioritize real-world application and critical thinking.

THE CHALLENGE: WOMEN ARE UNDERREPRESENTED AND OVERLOOKED

Tan, Ngure, and Sarian agree that for many young women, there may be a sense of not receiving the support, recognition, and validation they deserve for their contributions to cybersecurity. A lack of inclusive programs and opportunities for professional growth often results in feelings of being sidelined, which can dampen enthusiasm for pursuing a career in the industry.

“The biggest challenge is getting women excited about technical topics in cybersecurity because it looks like a very male-dominated environment—which it is,” said Ngure. “The other key challenge is retaining women in the cybersecurity field; I have seen many women move from technical

cyber roles to non-technical jobs. I do encourage women to upskill compared to moving because we need more women active in the industry’s technical leadership positions.”

Sarian agreed, saying: “Increased female participation in cybersecurity is not just a matter of equity—it’s a strategic necessity. The field of cybersecurity benefits immensely from diversity, as it brings different perspectives, ideas, and approaches to problemsolving. Women, with their unique experiences and viewpoints, can drive innovation and enhance the effectiveness of cybersecurity measures.”

She continued: “As the industry becomes more inclusive, we can expect a more holistic approach to security challenges—one that has the potential to result in more robust and comprehensive security strategies that strengthen our defense against cyber threats.”

THE SOLUTION: AWARENESS, ACCESSIBILITY, AND ADVOCACY

Addressing these challenges can be achieved through a variety of avenues, largely led by governments and enterprises, to create more opportunities for women in tech, cybersecurity, and defense.

On a corporate level, enterprises can adjust their recruitment and hiring processes to eliminate any unconscious biases, as well as partner with female-focused organizations to support targeted outreach efforts.

Mentorship and development are also essential to ensure that women are receiving the senior support they need and are positioned to undertake ongoing training and

development to fuel their career growth.

Awareness and advocacy remain top-of-mind and play a crucial role in championing female role models in the industry, highlighting their achievements and contributions to the wider cybersecurity community. Awards ceremonies, media campaigns, and conferences can stir conversations around female success and entrepreneurship in the industry.

Governments are able to further drive accessibility through education and training initiatives that encourage girls to pursue STEM education and careers, along with dedicated scholarships and grants to fund their academic journey.

At a higher level, policy and legislation can better equip businesses to deliver equal pay and opportunity—as well as flexible working policies to attract and retain top female talent—while cross-industry partnerships serve as a powerful tool for collaboration to foster a more diverse and inclusive tech workforce.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 21 April 2024 www.techxmedia.com WOMEN IN CYBERSECURITY
Judy Ngure Founder & CEO, Bug Bounty Box Caitlin Sarian Cybersecurity Influencer

10 REASONS

GISEC CYBER STARS SHOULD BE ON EVERY CYBERSECURITY ENTREPRENEUR'S RADAR

"GISEC Global 2024, the Middle East and Africa’s largest cybersecurity event, is a powerhouse showcase promising to be a breeding ground for innovation. Within it lies a golden opportunity specifically designed for aspiring cybersecurity entrepreneurs: GISEC Cyber Stars."

The GISEC Cyber Stars - UnLock Pitch Competition returns for the second year, bringing young and dynamic cyberpreneurs the opportunity to share their ideas and give a voice to the next generation of industry leaders and disruptors. With nearly 100 cybersecurity startups from 25-plus countries revealing their innovative solutions to government officials, investors, mentors, prospects, and IT security and corporate buyers, this influential competition is set to shape the future of the global cybersecurity landscape. Participants will compete in five categories: Best Global Start-up, Best Start-up in the region, Best Emirati Start-up, Best Innovative Idea (General), and Best Innovative Idea (Academia).

Here's why this program should be at the top of your priority list:

1. LAUNCH BEYOND THE COMPETITION:

Forget the limitations of a typical pitch competition. GISEC Cyber Stars is a comprehensive launchpad, equipping your startup with the resources and connections it needs to thrive. From mentorship sessions to industry workshops, the program

provides all-around support to refine your strategy and propel your venture forward.

2. GLOBAL RECOGNITION, INSTANT REACH:

Imagine showcasing your groundbreaking solution to over 20,000 potential customers and collaborators. GISEC Cyber Stars propels your startup onto the global stage, placing you directly

in front of a massive audience within a vast exhibition space. This level of exposure is invaluable for establishing your brand and generating early interest.

3. EFFORTLESS, TARGETED NETWORKING:

Forget the frustration of cold calls. GISEC Cyber Stars offers a sophisticated matchmaking platform that streamlines the networking

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SPECIAL FEATURE

process. This platform connects you with the most relevant attendees, investors, and potential partners who can significantly impact your startup's growth. It's the perfect opportunity to build strategic relationships and secure crucial partnerships.

4. LEARN AT THE FEET OF INDUSTRY GIANTS:

GISEC Cyber Stars isn't just about showcasing your product; it's about acquiring the knowledge and mentorship needed to take it to the next level. The program offers exclusive mentorship sessions with seasoned industry veterans. Gain invaluable insights, refine your strategy, and unlock the secrets to attracting funding from these cybersecurity titans.

5. BECOME A CYBERSECURITY KNOWLEDGE POWERHOUSE:

Immerse yourself in a learning environment unlike any other. Workshops, conferences, and roundtable discussions led by leading cybersecurity experts equip you with the knowledge and insights needed to navigate the ever-evolving cybersecurity landscape. Stay ahead of the curve, anticipate future threats, and develop solutions that truly address the industry's most pressing needs.

6. A CELEBRATION OF INNOVATION AT EVERY STAGE:

GISEC Cyber Stars recognizes excellence across the entire cybersecurity startup ecosystem. Whether you're a seasoned entrepreneur with a polished product or a budding innovator with a groundbreaking idea, there's a category for you. Award categories include Best Global Start-up, Best Start-up in the Region, Best Emirati Start-up, Best Innovative Idea (General), and Best Innovative Idea (Academia). Recognition at this prestigious event can be a major

stepping stone for your startup's journey.

7. MORE THAN JUST A TROPHY: THE POWER OF FINANCIAL FUEL:

Winning an award at GISEC Cyber Stars is certainly prestigious, but the program offers even more. Compete for a prize pool of up to AED 100,000, a substantial financial boost that can fuel your startup's next crucial steps. Secure funding for crucial development, marketing initiatives, or even team expansion. This financial injection can be the gamechanger that propels your venture towards success.

8. UNWAVERING SUPPORT: YOUR PARTNER IN SUCCESS:

The GISEC Cyber Stars team understands the unique challenges faced by cybersecurity entrepreneurs. They are there for you every step of the way, offering comprehensive guidance from registration to showcasing your startup. This unwavering

support ensures you maximize your experience and make the most of this incredible opportunity.

9. YOUR GATEWAY TO THE FUTURE OF CYBERSECURITY:

GISEC Cyber Stars is your chance to join a thriving community of innovators and thought leaders who are shaping the future of cybersecurity. Network with likeminded individuals, exchange ideas, and forge lasting connections that can fuel collaboration and propel your startup to the forefront of the industry.

10. TURN VISION INTO REALITY, SHAPE THE FUTURE:

Don't miss this opportunity to turn your vision into a reality that shapes the future of cybersecurity. Register for GISEC Cyber Stars today and take the first step towards becoming a leading force in the ever-evolving cybersecurity landscape. GISEC Cyber Stars can be the launchpad that catapults your startup to global recognition and lasting success.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 23 April 2024
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SPECIAL FEATURE

GISEC TO TACKLE AI’S GROWING INFLUENCE ON CYBERSECURITY

As the Middle East prepares for GISEC Global 2024, the largest and most impactful cybersecurity nexus in the region, artificial intelligence (AI) continues to emerge as a hot topic in industry discussions.

Held under the theme of ‘AI-Driven Cyber Resilience’, GISEC Global 2024 will take place at Dubai World Trade Centre from 23-25 April and will see over 750 of the world’s biggest cybersecurity brands, as well as 350-plus global cybersecurity speakers and 1,000 international ethical hackers convene in the UAE to address the AI-related challenges and trends shaping the future of technology.

MANAGING A DOUBLE-EDGED SWORD

Charles Brooks, President of Brooks Consulting International and Adjunct Professor at Georgetown University in Washington D.C.,

believes that cybersecurity is already being “exponentially” impacted by AI.

“AI has the potential to make cyber threat detection and identification quicker,” said Brooks, a headline speaker at GISEC Global’s main stage. “Software and platforms powered by AI scan files and data to identify unauthorised connections and communication attempts, abnormal or malicious credential use, brute force login attempts, unusual data movement, and data exfiltration. This enables companies to draw conclusions from statistics and guard against anomalies before they are discovered and fixed.”

With the widespread availability of AI-driven tools and their transformative impact on accessibility, Brooks also warns against the drawbacks for businesses, emphasising that malicious AI can

be used by criminal actors to conceal malware in commonly downloaded programs.

GENERATIVE AI’S RISE POSES UNANSWERED QUESTIONS

Perhaps most notable in the AI landscape, however, is the rise of Generative AI. Vectra AI, a leading AI-powered platform that delivers attack detection, investigation, and response services, will be one of 750 exhibiting brands from 130-plus countries at GISEC Global 2024. The group has spearheaded AI in cybersecurity since 2012.

AI’S PIVOTAL ROLE IN DEFINING THE WORLD’S CYBERSECURITY POSTURE

Despite a collective awareness of the new challenges presented by AI, cybersecurity experts from around the world are optimistic about the opportunities these new technological solutions will bring to the future of the industry.

“Applying AI and Machine Learning is innovation at its best,” said Borst. “This requires a desire to be a front runner and a failure culture to be successful. Especially in cybersecurity, an important enterprise for security domain, taking risks may not be top-of-mind for many. But leading an AI revolution requires an entrepreneurial mindset, and I believe that countries here in the Middle East are displaying incredible momentum towards leading the upheaval of traditional technological approaches.”

More information is available at: www.gisec.ae

24 April 2024 www.techxmedia.com
SPECIAL FEATURE

HUAWEI SPEARHEADS CYBERSECURITY INNOVATION AT GISEC GLOBAL 2024

Huawei is poised to showcase its cybersecurity prowess at the upcoming GISEC Global 2024 event, reaffirming its role as a leading global provider of information and communications technology (ICT) infrastructure and smart devices. Operating under the banner of "Towards a Trusted, Resilient and Fully Connected Intelligent World," Huawei aims to underscore its dedication to fortifying organizations and enterprises throughout their digital transformation journey. In this new era of heightened connectivity, cybersecurity and privacy protection stand as indispensable pillars for success.

The rapid advancement of technologies such as AI, networks, and cloud computing is reshaping business paradigms, enhancing productivity, and ushering in novel business models. As businesses navigate this digital evolution, the imperative of cybersecurity and privacy protection becomes increasingly paramount. Huawei, as the Lead Strategic Partner for GISEC Global 2024, will leverage its presence to unveil a suite of state-ofthe-art solutions tailored to address the evolving security challenges faced by its clientele.

At the heart of Huawei's showcase lies its commitment to fostering a secure ecosystem through collaborative efforts with partners and customers. Dr. Aloysius Cheang, Chief Security Officer of Huawei Middle East & Central Asia, articulates the company's vision of bolstering collaboration to safeguard security and privacy in the everexpanding digital landscape.

During GISEC, Huawei will spotlight its cutting-edge HiSec SASE solution, tailored for multi-branch enterprises, offering comprehensive protection across cloud, network, edge, and

endpoint domains. Additionally, Huawei will introduce the HiSec Endpoint EDR solution, facilitating efficient threat detection and recovery.

Recognizing the criticality of data protection in the intelligent world, Huawei will unveil its OceanProtect Backup Storage solution, boasting superior backup and recovery performance alongside robust ransomware protection capabilities. Moreover, Huawei will unveil its cloud-native security system, fortified by AI and encompassing seven layers of protection, ensuring service resilience, data security, and regulatory compliance. Notably, Huawei will launch its SOC, Huawei Cloud SecMaster, at the event, further bolstering its security arsenal.

Emphasizing the importance of collaborative alliances in the cybersecurity realm, Huawei actively engages with partners to promote unified cybersecurity standards and frameworks across industries. These alliances serve as

catalysts for sharing best practices and fostering innovation in cybersecurity.

In line with its commitment to knowledge dissemination, Huawei will host several industry forums at GISEC, including the Huawei Cloud Security Forum and the Huawei Cybersecurity Forum, aimed at facilitating discourse on cloudnative security and Secure Access Service Edge (SASE) adoption. Additionally, Huawei will conduct the Cybersecurity Enablement Bootcamp tailored for regulators in the Middle East and Central Asia, offering insights into global cybersecurity governance and best practices.

GISEC Global 2024, slated from April 23-25 at the Dubai World Trade Centre, serves as a pivotal platform for industry leaders to converge and address cybersecurity challenges. Visit Huawei at Hall 6, A75, to explore its innovative cybersecurity solutions and initiatives.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 25 April 2024 www.techxmedia.com
SPECIAL FEATURE

REVOLUTIONIZE DIGITAL TRANSFORMATION WITH 360 DEGREE DATA RISK MITIGATION STRATEGY

With customer expectations and behaviors evolving rapidly in this post-pandemic era, Digital Transformation has become imperative for companies. They are rapidly adopting the latest technological advancements, such as cloud computing, RPA (Robotic Process Automation), Generative AI tools, and much more.

This Digital Transformation journey brings workplace innovation and hassle-free collaboration for anywhere anytime workforce, but it also poses a risk to data security (All that glitters is not gold).

Modern CISOs from highly regulated industries are also turning to On-Premise offerings to safeguard sensitive business information (e.g., IP, or trade secrets).

It is essential that organizations outline a robust DX roadmap, and parallelly, they should design a data risk mitigation action plan. Having a proactive approach to mitigate risk is a need of an hour.

ENTERPRISE DATA RESILIENCE ACTION PLAN

The solutions below are essential to achieve data resilience objectives.

PROACTIVE DATA GOVERNANCE

Knovos GRC solution helps CISO gaining full control & visibility over enterprise data. It facilitates data capture & collection for data subject requests or investigations. Identify and assess the privacy risks in line with regulatory obligations.

DATA DISCOVERY

AI-powered eDiscovery helps the CISO swiftly analyze voluminous data by understanding the underlying patterns to complement internal investigations. AIenabled Technology-Assisted Review (TAR) performs document review and classifies relevant documents, ultimately expediting response for an internal investigation, DSAR, or litigation requests.

DATA ANALYTICS

Knovos multi-dimensional analytics enables CISOs with actionable insights into the organization’s data sphere. The solution helps identify and extract desired data

promptly and it also mitigates the risk of inadvertent disclosure of sensitive information.

SUPPORTING YOUR DATA RESILIENCE PLAN

The solutions below complement your data resilience objectives.

ENTERPRISE CONTENT COLLABORATION

Knovos’ content collaboration solution streamlines data access throughout the enterprise, from top management to entry-level employees, and ensures better communication.

STREAMLINED PROCESS MANAGEMENT

Embrace a process-centric approach by leveraging Knovos process management solution. It helps you configure process workflow to modernize legal holds, DSAR, and client request management. Managers can track all the requests and prioritize resources as needed.

HOW TO BALANCE DIGITAL TRANSFORMATION AND INFORMATION SECURITY?

The value digital transformation brings to the table can never be denied, but a balanced approach can save you money and time.

First and foremost, don’t trust the hype. Evaluate the tech offerings carefully and measure their impact on day-today business.

Secondly, wait for a viable solution to mitigate data risk. Instead of adopting generative AI tools that train the model from public data, you should go with an RAG-based tool that trains its model using data provided by you.

Points to remember to strike a balance:

• Calculate the ROI first before tech investment.

• Reassess your existing tech before making a deal.

• Create a tech-friendly culture for making the tech adoption journey a successful one.

Digital transformation (DX) is like an egg-and-spoon race. The winner is the one who comes first without letting the egg fall.

26 April 2024 www.techxmedia.com SPECIAL FEATURE
ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 27 April 2024 www.techxmedia.com SPECIAL FEATURE
Dharmesh Shingala Co-founder & CEO, Knovos
Visit us at Hall 8-A15 Dubai World Trade Center Validate your defenses before they hit. Attackers Don’t Wait. T h e F o u r C o r e A T T A C K A d v e r s a r y E m u l a t i o n p l a t f o r m e n a b l e s d e f e n d e r s t o s u p e r c h a r g e d e t e c t i o n a n d r e s p o n s e w i t h r e a l t h r e a t e m u l a t i o n . Scan to know more fourcore.io sales@fourcore.io

ACHIEVING THREAT-INFORMED DEFENCE

What is security about? Most security professionals might say “threats.” However, the same security professional ends up doing something else: configuring tools, cleaning up messes, writing reports, and dealing with audits. Some activities help thwart threats, but the majority really do not. Everyone tends to support threatcentric security in concept, but how do we achieve it in practice?

In today's ever-evolving cyber landscape, organisations face an array of sophisticated threats from various adversaries, including cybercriminals, nation-states, and insiders. Defending against these threats requires a proactive and informed approach, which is the essence of threat-informed defence. This strategy involves systematically applying a deep understanding of adversary tactics, techniques, and procedures (TTPs) to improve an organisation's defensive capabilities.

30 April 2024 www.techxmedia.com SPECIAL FEATURE

ASSESS AND TEST WITH ADVERSARY EMULATION

A crucial aspect of achieving threat-informed defence is utilising adversary emulation to test the defences against real-world threats and replicating the adversaries' tactics, techniques, and procedures in our own environment. Using these assessments, we can identify vulnerabilities, weaknesses, and blind spots in the security posture. Adversary emulation generates valuable insights into how threats can affect your defensive controls and enables you to prioritise the efforts based on the most relevant threats.

VALIDATE DEFENCES TO OBSERVE, DETECT AND RESPOND

Once threats have been assessed, the next step is to validate whether existing security controls can effectively observe, detect, and prevent these threats. This validation process involves analysing logs, monitoring alerts, and understanding incident response procedures to ensure they can accurately detect and respond to simulated threat scenarios. Validating the effectiveness of security controls against specific threats and their procedures, organisations can summit the pyramid of pain to identify gaps and areas for improvement, ensuring that their defences are aligned with MITRE ATT&CK and highly effective against the evolving threat landscape.

IMPROVE SECURITY CONFIGURATIONS AND CONTROLS

Threat-informed defence aims to gain actionable insights that drive continuous improvement in detection and response capabilities. Based on the assessments and validations, we can implement targeted improvements to the

security controls, tune detection rules and playbooks, and optimise incident response processes. This iterative approach allows organisations to stay ahead of emerging threats by continuously adapting and strengthening their defences, ensuring a proactive and resilient security posture.

Fostering a culture of continuous improvement is essential for achieving threat-informed defence. Regular reassessments, validations, and improvements based on the latest threat intelligence and adversary techniques are crucial for maintaining an effective and

responsive security program. We can achieve measurable threatinformed defence to maximise detection and response and eliminate entire classes of threats.

By embracing the principles of assess, validate, and improve, organisations can significantly enhance their ability to utilise cyber threat intelligence, test it proactively with adversary emulation, and prioritise implementing defensive measures against the most relevant threats much before they can attack. This will ultimately strengthen their security posture and better protect critical assets and business operations.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 31 April 2024 www.techxmedia.com SPECIAL FEATURE

ENTERSOFT SECURITY: SECURING YOUR DIGITAL WORLD

Entersoft Security, with over 13 years of experience safeguarding digital assets, has established itself as a premier provider of advanced application security testing and blockchain smart contract audits. Their impressive track record boasts over 450 satisfied customers across 25 countries, a testament to their unwavering commitment to robust security solutions. Entersoft Security's dedication to excellence is further validated by the numerous awards and accolades they've garnered within the cybersecurity industry.

EnProbe: Revolutionizing Application Security

At the forefront of Entersoft Security's offerings lies EnProbe, a groundbreaking product that redefines Application Security Posture Management (ASPM). This innovative, cloud-based, Software-as-a-Service (SaaS) solution seamlessly integrates into development workflows, empowering businesses to build, deploy, and maintain secure applications with remarkable ease. EnProbe distinguishes itself through a range of features designed to streamline the security process:

• Continuous Vigilance: Leveraging cutting-edge offensive security techniques, EnProbe provides real-time detection and assessment of vulnerabilities, safeguarding applications against over 100 distinct attack types. This ensures applications remain resilient and adaptable in the face of ever-evolving threats.

• Automated Compliance Management: EnProbe streamlines the often-arduous process of compliance management, ensuring businesses stay ahead of regulatory requirements and industry standards. By automating compliance checks, EnProbe eliminates the need for manual oversight, saving valuable time and resources.

• Security by Design: EnProbe prioritizes developer involvement by incorporating tools and reports that enhance developer efficiency and foster a culture of security awareness. This developer-centric approach integrates security seamlessly within the software development lifecycle, promoting proactive risk management from the get-go.

• Unified Security Fabric: EnProbe integrates effortlessly with CI/CD pipelines, offering comprehensive support across multiple platforms and devices. This ensures that security measures are meticulously embedded at every stage of the application lifecycle, leaving no gaps for vulnerabilities to exploit.

• Actionable Insights: EnProbe empowers informed decision-making by delivering detailed reports that prioritize vulnerabilities based on their severity. These reports equip developers and security teams with clear guidance for remediation and mitigation, enabling them to address critical issues effectively.

Entersoft Security: Delivering Measurable Results

Entersoft Security's dedication to excellence extends beyond innovative products. Their team, comprised of highly skilled OSCP-certified ethical hackers and CREST team members, embodies a results-oriented approach. Their expertise is demonstrably evident in their track record of fixing over 6000 critical and high-security bugs. Entersoft Security goes beyond simply identifying vulnerabilities; they leverage a hybrid approach that combines the efficiency of automated testing with the ingenuity of manual penetration testing to aggressively identify and exploit vulnerabilities. This proactive approach strengthens security measures by plugging potential gaps before they can be compromised.

Entersoft Security's commitment to comprehensive security solutions extends far beyond ASPM. Their expansive portfolio encompasses Web, Mobile, and API Security assessments, along with Source Code Reviews, Software Composition Analysis, and Smart Contract Audits. Additionally, they offer Infrastructure Security evaluations, Cloud Security reviews, and Managed Security Services such as SOC implementations and Cyberforensics.

GLOBALLY RECOGNIZED

Entersoft Security's unwavering dedication to innovation and service excellence has garnered them well-deserved recognition within the industry. They have been bestowed with prestigious titles such as "Fintech of the

32 April 2024 www.techxmedia.com SPECIAL FEATURE

Year" and "Excellence in App Security," solidifying their position as thought leaders and leading-edge providers in the cybersecurity domain.

GLOBAL PRESENCE

Headquartered in Hyderabad, India, with strategically located offices in Dubai, Singapore, Brisbane, and the USA, Entersoft Security offers a global presence that allows them to cater to clients worldwide. This ensures clients receive not only the benefits of their cutting-edge solutions but also the advantage of localized support and international cybersecurity expertise.

In today's digital age, where cyber threats are constantly evolving and new vulnerabilities emerge daily, Entersoft Security stands out as a beacon of security. Their innovative solutions, exemplified by EnProbe, go beyond simply reacting to threats; they proactively anticipate and neutralize them before they can inflict damage. By partnering with Entersoft Security, you gain more than just a security solution; you gain a trusted advisor dedicated to safeguarding your digital assets in a comprehensive and everevolving threat landscape.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 33 April 2024 www.techxmedia.com SPECIAL FEATURE
Sri Chakradhar Co-Founder & CEO, Entersoft Security

CLOUDMON: A UNIFIED APPROACH TO IT OBSERVABILITY

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 35 April 2024 www.techxmedia.com
INTERVIEW
Insightful conversation with Deepak Raghunathan, CEO of Veryx Technologies & Cloudmon and Mohamed Fouz Chairman and MD at Veryx Technologies.

A conversation with Deepak Raghunathan, CEO of Veryx Technologies, and Mohamed Fouz, Chairman and MD at Veryx Technologies Inc., explored Cloudmon's impact on the IT industry and the future of Unified Observability.

UNIFYING IT OPERATIONS FOR MODERN BUSINESSES

The conversation began with a deep dive into Cloudmon and its significance in today's IT landscape. Fouz highlighted Cloudmon's role as a central pillar for modern IT strategies, particularly for businesses embracing cloud-native technologies. By consolidating various monitoring tools into a single platform, Cloudmon streamlines operations, reduces costs, and empowers IT teams to shift from reactive troubleshooting to proactive problem-solving.

Deepak elaborated on how Cloudmon breaks down data silos and integrates disparate monitoring tools. This enables companies to not only monitor their systems in real-time but also anticipate and prevent issues before they disrupt operations, ensuring business continuity.

THE RISE OF UNIFIED OBSERVABILITY

The discussion then shifted to the evolving landscape of Unified Observability. Deepak pointed out the surging demand for this approach as businesses delve deeper into digital transformation. The growing complexity of IT environments has rendered traditional monitoring tools inadequate. Cloudmon, with its scalability and agility, offers an efficient solution for managing these complexities.

Fouz emphasized how the adoption of technologies like microservices and Kubernetes has accentuated the need for a unified approach. Businesses require realtime observability to effectively manage these dynamic environments.

SECURITY THROUGH VISIBILITY

With security being a top concern, the conversation then focused on Cloudmon's contribution to enhanced organizational security. Fouz explained how Cloudmon provides a comprehensive view across all operational systems. This visibility is crucial for early detection of anomalies that could indicate security threats, allowing for swifter responses to potential breaches.

Deepak elaborated on how Cloudmon facilitates a holistic security posture by integrating data from all sources. This empowers security teams to efficiently correlate information, pinpoint the origin of security incidents, and comprehensively assess their potential impact.

Fouz further highlighted Cloudmon's role in supporting stringent compliance requirements. The platform maintains consistent logging across all systems, which is vital for organizations facing strict data protection and privacy regulations.

SHAPING THE FUTURE OF OBSERVABILITY

Looking ahead, the conversation explored the future of Unified Observability and Cloudmon's role in shaping it. Deepak spoke about their strategic investment in AI technologies to automate data analysis and anomaly detection. Cloudmon's vision for the future of Unified Observability involves transforming reactive operations into proactive and predictive actions, significantly minimizing downtime and enhancing system performance.

Fouz elaborated on their plans to deeply integrate AI and machine learning to refine Cloudmon's observability capabilities, transforming operations into not just manageable but also intelligent systems.

CHALLENGES AND OVERCOMING THEM

The conversation also acknowledged the challenges associated with widespread Unified Observability adoption. Deepak identified the integration of existing legacy systems with modern platforms like Cloudmon as a major hurdle. Many organizations have significant investments in older monitoring tools, and transitioning to a new platform can be complex.

Fouz added that a cultural shift is often required within organizations. Moving from a reactive to a proactive operational model necessitates a change in mindset across all levels of the enterprise.

ENABLING BUSINESSES WITH OBSERVABILITY

Deepak and Fouz offered valuable advice to businesses considering implementing Unified Observability. They emphasized the importance of starting with a comprehensive strategy that aligns with long-term goals and integrates new technologies to support those objectives.

36 April 2024 www.techxmedia.com
INTERVIEW
“Digital transformation creates complex IT environments. Traditional monitoring struggles. Cloudmon's unified observability offers a scalable, agile solution.”

Equally important, they stressed the need to ensure staff are well-equipped with the new tools. Training and educating employees about the benefits and operations of Unified Observability is key to unlocking its full potential.

CLOUDMON: EMPOWERING LARGE ENTERPRISES AND MSPS

The interview also explored how Cloudmon specifically caters to large enterprises and managed service providers (MSPs). Deepak highlighted Cloudmon's value for large enterprises, especially those with complex IT infrastructures. The platform provides a comprehensive view that is essential for efficient management of vast IT landscapes, ensuring optimal system health and performance.

Fouz explained how Cloudmon empowers MSPs to offer enhanced services such as advanced monitoring and proactive support. This not only helps attract and retain customers but also boosts operational efficiency by consolidating multiple monitoring tools into one platform.

ENHANCING THE END-TO-END DIGITAL EXPERIENCE

The conversation then focused on how Cloudmon impacts the end-to-end digital experience for clients. Deepak explained Cloudmon's commitment to transforming how businesses manage their digital landscapes. It offers an end-toend view that spans from backend infrastructure to the user interface. This thorough monitoring allows clients to identify and resolve issues before they impact the user experience, ensuring optimal performance across all digital touchpoints.

Fouz underscored their focus on making Cloudmon accessible to a wider range of businesses. Their flexible

pricing model allows businesses of all sizes to benefit from their advanced observability solutions.

FLEXIBLE PRICING FOR ALL SIZES

Deepak explained their tiered pricing structure. Smaller businesses get essential features at an affordable rate, while larger enterprises can access advanced analytics, dedicated support, and customization options with Fouz emphasizing that this ensures all clients only pay for what they need.

STRONG PRESENCE IN THE MIDDLE EAST

Fouz spoke about Cloudmon's priority to partner with local businesses to ensure their solutions are culturally relevant. They're expanding their operations in the region to better support customers, as Deepak elaborated, and are forming alliances with local tech providers and educational institutions.

GROWTH AND INNOVATION

Cloudmon plans to integrate advanced AI for enhanced predictive analytics and operational efficiency, according to Fouz. They anticipate strong adoption across various sectors, especially those undergoing rapid digitalization, added Deepak. Additionally, they're looking to expand their global reach in emerging markets.

GISEC 2024: BUILDING RELATIONSHIPS AND SHOWCASING VALUE

At GISEC 2024, Cloudmon aims to strengthen existing relationships and forge new ones, particularly in rapidly digitizing sectors, as mentioned by Fouz. They view the event as a chance to showcase how Unified Observability strengthens IT security, with Deepak adding that they also aim to exchange knowledge with industry leaders to stay at the forefront of cybersecurity trends.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 37 April 2024 www.techxmedia.com
Deepak Raghunathan CEO, Veryx Technologies Mohamed Fouz Chairman & MD, Veryx Technologies
INTERVIEW
38 April 2024 www.techxmedia.com SPECIAL FEATURE
NAVIGATING THE EVOLVING CYBERSECURITY LANDSCAPE: INSIGHTS AND SOLUTIONS

The constantly evolving cyber threat landscape is a defining feature of the digital age. New challenges emerge rapidly, and cybersecurity threats are becoming increasingly sophisticated and widespread. In this environment, it's essential for organizations to adopt robust security measures and stay informed about the latest trends.

As the co-founder of Plus971 Cyber Security and a seasoned security expert, Mr Hassan Hariry has observed firsthand the shifts in cyber tactics and the growing need for comprehensive security solutions that safeguard critical assets and data.

EMERGING CYBERSECURITY TRENDS

Artificial intelligence (AI) is transforming how cyberattacks are conducted, with cybercriminals increasingly adopting AI technologies to automate attack processes, enhance their ability to sift through large datasets quickly, and identify vulnerabilities in networks. Alongside AI's influence, ransomware attacks have grown not only in frequency but also in sophistication. Modern ransomware strains are designed to penetrate deep into network systems, often lying dormant until the most damaging moment, employing 'double extortion' tactics where attackers not only encrypt data but also threaten to release it publicly unless the ransom is paid. Critical infrastructure, healthcare, and governmental organizations have become prime targets, as disruptions in these sectors can have catastrophic consequences, making them more likely to pay ransoms.

HOW PLUS971 CYBER SECURITY EMPOWERS ORGANIZATIONS

At Plus971 Cyber Security, the recognition of the critical need to innovate and adapt in response to the rapidly evolving cyber threat landscape was clear from the start. Co-Founded by Hassan Hariry with a visionary approach, the company integrates cutting-edge technology, employs highly trained security analysts, and fosters a proactive mindset towards cybersecurity. This strategy is foundational in staying ahead of the curve by leveraging the latest in AI technology and sophisticated threat detection tools, enabling the provision of precise, real-time threat intelligence and automated responses to potential breaches. Plus971 Cyber Security has heavily invested in building a team of security experts who are not only adept in the latest cybersecurity strategies but are also continuously trained to anticipate and mitigate emerging cyber threats. The organizational culture emphasizes vigilance and a forward-thinking approach to security, ensuring that the team, tools, and tactics are

always aligned with the highest standards of protection needed to safeguard clients’ assets and data in an everchanging digital world.

Plus971 Cyber Security empowers organizations with a robust suite of services tailored to confront and mitigate the ever-evolving landscape of cyber threats. At the heart of these offerings is the SOC 24x7x365 Continuous Monitoring, a service designed to maintain vigilance at all hours, ensuring that any unusual activity or potential threat is detected promptly, allowing for immediate action to prevent breaches. Complementing this is the Incident Response and Cyber Forensics service, which provides rapid deployment of expert teams to manage and neutralize threats, minimizing downtime and operational disruption which allows for deep analysis and investigation post-incident, helping organizations understand attack vectors and strengthen their defenses against future threats. Their Open Source & Dark Web Intelligence service leverages advanced tools to monitor and analyze data from the internet and dark web, offering insights that help in anticipating and mitigating potential threats from these obscure quarters.

As the cyber threat landscape continues to evolve, staying ahead of potential threats is a challenging yet essential task. Plus971 Cybersecurity is dedicated to empowering organizations to strengthen their cyber defenses by providing cutting-edge solutions and expert guidance. By partnering with Plus971 Cybersecurity, companies can not only address their current security challenges but also prepare for future threats in this dynamic digital world.

“Today's digital landscape thrives on connectivity, but it also harbors ever-evolving cyber threats. Plus971 Cyber Security empowers businesses to stay ahead of these threats with a modern security stack.”
ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 39 April 2024 www.techxmedia.com SPECIAL FEATURE

MBUZZ CYBERSECURITY: BEYOND DISTRIBUTION

MBUZZ Cybersecurity emerges as a prominent player in the distribution of cutting-edge cybersecurity products across the Middle East and Africa. With a robust network comprising over 1500 channel partners, MBUZZ extends its portfolio to organizations spanning both public and private sectors, offering top-tier support and guidance at every turn.

Their expertise in cybersecurity and distribution ensures that partners and clients receive tailored solutions to address their security needs. Covering a wide spectrum of cybersecurity essentials, including Identity and Access Management, Critical Infrastructure Protection, Backup & Security, Data Security, Network Security, Monitoring Solutions, SOC Platforms, and IT, IoT, and OT Security, MBUZZ caters to diverse requirements.

Representing renowned brands like Thales, Zecurion, Veryx, HillStone Networks, Acronis, and OPSWAT, MBUZZ has firmly established its presence across 12 Middle Eastern countries, 24 African countries, and 9 CIS and nearby regions. As they set their sights on expanding further, MBUZZ Cybersecurity aims to target 10 key countries in the MEA region in 2024, including the

UAE, KSA, Oman, Qatar, Kuwait, Bahrain, Jordan, Egypt, Lebanon, and Pakistan.

Beyond product distribution, MBUZZ Cybersecurity offers a comprehensive array of meticulously curated awareness programs, courses, and certifications. These

initiatives empower individuals and organizations, facilitating profound transformations across various industries and domains. With a dedication to shaping a safer digital future, MBUZZ Cybersecurity stands as a trusted partner in navigating the complexities of cybersecurity in the digital age.

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY 40 www.techxmedia.com April 2024
SPECIAL FEATURE
Sabir Saleem CEO, MBUZZ

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