WORS 2010 Annual Report

Page 3

WORS ANNUAL REPORT 2010

“Mountain bike racing, especially WORS racing, is not just for the highly trained and talented. It is a great physical activity that can add to your health and quality of life. WORS is as much about fun, shared experiences and making new friends as it is about the racing. WORS is open to all and welcomes new female and male participants of all ages and athletic abilities.” From the WORS Mission Statement Photo by Jared Brodjeski

WORS by the numbers Focus on amateur excellence Sport and Citizen categories at WORS are designed for recreational enthusiasts and entry level cyclists. Our lasting commitment at WORS is to provide safe, fun, highly-organized competition for racers at every level. At WORS, our commitment to amateur racing is founded on our passion to share a great experience of mountain bike racing with as many people as

possible. This passion has helped WORS to become America’s largest, and one of the world’s most long-running mountain bike racing series. By never losing sight of the importance of high-quality amateur competition, WORS has created a unique opportunity for our sponsors to reach beyond the more specialized demographic of other racing series. The vast majority of WORS racers make their bike and accessories purchases through their local bike shop, at retail prices. Many will decide to buy a new bike or make accessories decisions based on the opinions and advice of fellow WORS racers. Product demos at WORS events are highly successful in driving business to highlighted products and programs.

2010 WORS participants by age group First Timer (all ages) Junior (12 & under) 14 & under 15-18 19-29 30-39 40-49 50-59 60+ Clydesdale (men only) Singlespeed (men only) number of women

number of men 442 200 46 308 We care about our numbers!

Sixty-five percent of WORS racers compete in our Citizen and Sport categories. Junior competitors at WORS are equal or greater in number than those who participate in youthspecific leagues elsewhere in the nation. Women’s participation is steadily increasing, especially in our new “First-timers” category.

73 72

1,287

89

219

87

343 427

1,570

10 90

139 544

218

Photo by Jared Brodjeski

1,417

457


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