YOUR HOME DIDN'T SELL, NOW WHAT? 760.487.8211 SueandGina@pacificsir.com SUE & GINA DE LEGGE Mother-Daughter Team Global Real Estate Advisors TeamDeLegge.com DRE #01304408 | DRE #01746528 Let's figure out why your home didn't sell on the first go. We specialize in helping frustrated home sellers get their home back on the market & sold in the shortest amount of time, in the easiest way possible, and for top dollar.
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togetherwewillshare withyouour professionalpointsof differentiationthat providevaluetosellers thatchoosetowork withus.
REASONS YOUR HOME DID NOT SELL
The home was not marketed properly.
The home was not in the best shape for showings.
Lacking highest quality, professional photography. Price was not strategic or Timing was off. competitive.
16-step seller process
Pre-listing marketing campaign
Exposure that will get you a higher price
Listing distribution with the worlds most recognized media partners
Consistent communication throughout the entire process from listed to sold
PREPARING YOUR HOME FOR THE MARKET
Your first showing is online. Together we must capture the attention of the buyer audience looking online. It's extremely important to have a great first impression. We will provide you insight & guidance as to what is appealing for the majority of home buyers in todays market. Most buyers will want a move-in ready property that feels like new. A long list of chores and repairs right when they move in is not appealing and can be daunting to a potential buyer. If needed, we will provide you contacts to professional vendors and our white glove concierge to stage and showcase your home in the best possible way. White Glove provides you advice and improvements without upfront costs, making it possible for you to maximize your sales price with reimbursement due at closing.
Statistics Show:
A staged home spends 73% less time on the market
85% of staged homes sell for 5 to 23% over their listing price.
CLIENT EXPERIENCES
"Having the house on the market for 2 years without one offer using 2 other agents we were fortunate enough to discover Sue & Gina. They did a fantastic and professional job. They even got us 2 offers on the same day assuring that we would get our price. These girls deliver!"
BONNIE H.
"It is hard to put in words how I feel about Sue and Gina. First of all, let me tell you if you are looking for a real estate broker that is laid back, informal, relaxed and with little experience, then these ladies are not for you. Sue and Gina are a dynamo. They are extremely knowledgeable, professional and results oriented. Once you define what it is youre trying to achieve, they will use their knowledge and go find what you are looking for even if it is not in the MLS. While both are extremely busy, they always respond to phone calls and solve problems. Buying or selling real estate is not easy. I've done both with them. There is a lot going on but Sue and Gina are extremely experienced and delivered what they promised! Dont even hesitate to hire them. They are the best!"
MARIO S.
EASY LOW COST REPAIRS WITH HIGH RETURNS
FRESH PAINT LANDSCAPE
Add some color with flowers and Keep the lawn mowed and shrubs. remove weeds.
UPGRADE LIGHTING
Swap out old light bulbs with new, Add more lamps and accent brighter bulbs. lighting to brighten darker rooms.
DEPERSONALIZE
Remove any religious decor or personal photos.
RENEW FLOOR FINISHES
Flooring is one of the first things a potential buyer will notice.
Cleaning or renewing can result in a great return.
We offer unparalleled marketing to ensure your home reaches every possible buyer, such as:
Displaying your listing on Sotheby's websites, which have been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.
Pacific Sothebys International Realty and its affiliates such as Architectural Digest, Bloomberg, Wall Street Journal, New York Times, some of which display your property in multiple languages and/or currencies
Coming soon campaign
Professional photography using top grade Sony A7SIII cameras
Live lifestyle videography using DJI Mavic 3 and Air 25 cameras capable of producing 4k video quality.
Strategic broadcasting of your property on top social media platforms
Direct mail marketing
Drone footage (for qualifying properties)
Promoted open houses
HELPFUL TIP
Never let your agent take photos of your listing with a cell phone. Professional photos help your homes stand out.
99% of home buyers use the internet.
54% of them first find the home they buy online.
PHOTOGRAPHY
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home. Because of this we only work with the top real estate photographers in the area to capture your home in the very best light. You can refer back to the previous page on what type of cameras are used for our photography & videography. This is part of our service to you. Below are samples of photos from our listings we have sold.
STRATEGIC MARKETING: PRICE
It's important to thoroughly evaluate the market to determine the market value of your home. Properties that are priced correctly from the start typically sell for a higher price. If you price your home too high, it will stay on the market longer. The longer a home stays on the market, less a seller may likely net and the more people will wonder what's wrong with it. Your property attracts the most interest when it is first listed so it's crucial to price it correctly initially.
WHAT DETERMINES THE SALE PRICE OF A HOME?
Location
Recently Sold Comparable Properties
Market Conditions
Exposure Upgrades & Improvements
Your listing agent must have excellent knowledge of the comparable properties that recently sold.
He/she needs to be able to articulate & negotiate in your behalf the highest price that a buyer is willing to pay.
WHAT DOES NOT DETE THE PRICE OF A HO
What you paid for it
What you want to pro from the sale
RESULTS, NOT PROMISES CONSISTENT COMMUNICATION
One of the most important factors in the agent you choose to list and sell your home should be their communication skills. In our fast-paced market, your agent must be a quick and efficient communicator:
Not all agents are created equal. Here are some important questions to ask any agent you are considering:
Are you a full-time agent or do you have another job?
How many listings are you currently holding?
How available will you be to show my home to buyers?
How often will I hear from you about how my listing is doing?
If you are unavailable to show my home, do you have an agent that can?
How will you use the professional photography/videography to market my home?
What websites will my listing be displayed on?
Check their online reviews or ask for a few contacts of past sellers they've helped.
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TEAM DE LEGGE'S PROVEN TRACK RECORD
AVERAGE
DAYS ON MARKET
OVER SOLD $450M SALES TO LIST PRICE RATIO 101.5% OVER YEARS OF EXPERIENCE 30+ 4
THANK YOU
We hope this guide was informative & helpful. Please don't hesitate to reach out with any questions or if you're ready to move forward. You owe it to yourself to learn about the difference our team offers. We are certain we can help you through this difficult period and would be honored to represent your property while guiding you through the next steps Let's get you where you'd like to be!
We look forward to hearing from you!
-Sue & Gina
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Each Office Is Independently Owned And Operated If your property is already listed please disregard. This is not intended to solicit a property that is already listed with another broker.
