Five questions with... Team PR Manager Lucy Sheehan Lucy has worked with the team since 2017 when she supported the announcement of title sponsor BRIT Insurance. Handling everything from media relations to content creation and wider communications, she works to push the team’s message far and wide.
How did you get involved with Team BRIT? I had recently set up my own PR consultancy having a left a job in corporate communications when I came across a tweet from Dave Player looking for freelance PR support for the team. I knew nothing about motorsport but was instantly fascinated by the team’s story and knew I could help them spread the word. I was lucky enough to be given a chance and have been working with them ever since. What changes have you seen in the team since you started? The change is hard to describe. When I began working with Dave and the team, we had two cars in the Fun Cup, we were outsourcing the running of the cars and we had limited experience. Today, we have four cars, an established racing academy, a fully staffed HQ and workshop of our own and we’ve worked with some incredible drivers. The only thing that hasn’t changed is the constant determination to succeed. It’s 100% what has enabled this growth. What’s the hardest bit about your job? The hardest thing about any PR work is being heard by journalists. It’s such a competitive space out there fighting for headlines, TV or radio time, so having a solid story is key. Luckily, our media reach has been consistently high since 2017 but I never take that for granted.
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The individual stories of our drivers, the incredible tech our team creates and the story of our achievements are amazing – it’s up to me to make sure other people see that and give us the media space we deserve. What’s the best bit about your job? The people. A small group of us have been working on the management of the team for a number of years, following Dave’s determined lead, and I’m very lucky to be part of it. Then, we have the amazing drivers, the crew and various people who support us with services and help. What a brilliant group of people to be around. What’s your personal team BRIT goal for 2022? 2022 will be phenomenal for the team. We’ll be entering British GT, which steps us up to a whole new level of racing. On top of that, we’re welcoming new drivers into the rookie ranks in our BMWs and pushing forward the reach of the academy. I want to secure regular mainstream coverage for each part of this journey, showing sponsors, fans and the rest of the industry just how serious we are about changing motorsport forever.
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