Producer’s growth and development

Our strategy, which is focused on generating value across the supply chain, is rooted in building our producers’ capacity by providing them with a number of integrated solutions through LIFT, our sustainability platform.

According to the Oxford English dictionary, the word ‘lift’ means “to raise someone to a higher position or level,” perfectly capturing the objective of our sustainability platform based on three pillars:

LIFT continues to the services offered producers and is process of obtaining recognition from Coffee Platform.

Prosperity (sustainable growth)

Increase economic viability through sustainable practices that improve coffee productivity and quality.

People (social development)

Promote good workplace practices, mitigate child labor, and promote community development.

Planet (environmental impact)

Take action on environmental impacts in the coffee chain to conserve resources and mitigate climate change.

LIFT productivity VS Country productivity

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LIFT is a versatile platform that has adapted to the characteristics and needs of our producers in the various areas and countries where we operate.

Using digital platforms, we capture and monitor each producer’s progress directly from their farm, thereby guaranteeing the program’s effectiveness.

Mercon’s proprietary LIFT Index measures 18 metrics that assess our producers’ adoption of practices that improve productivity, forward social development, and have positive environmental impacts. In 20-21, we obtained a LIFT Index of 81.16, which represents a 9% improvement compared the previous crop.

Technical Assistance

Carry out diagnosis, farm management planning, training, and individual visits for purposes of recommending, implementing, and monitoring best agricultural practices.

Financing

Facilitate access to short- and long-term financing, providing working capital at competitive rates and terms.