B R A N D
P H O T O S H O O T S T R A T E G Y
W O R K B O O K
Hello!
I'm Cherisse Young, Greenville's premier Personal Brand Photographer, providing onbrand imagery for real estate agents who want to save time and scale their business through online marketing
I truly believe no market is oversaturated because there is only ONE YOU walking around on this planet Therefore, I'm passionate about supporting agents, like YOU, to tap into their full potential by showing up just as they are and providing valuable content to scale their business
Personally stepping outside my comfort zone and showing up as my true energetic, goofy self is what has grown my brand and business I'm all about helping agents build their own genuine brand through our fun, creative and organized photo sessions
When I take off my photographer hat, you'll find me snuggled up with my two long haired dachshunds, taking care of my brain and body, watching football with the hubs, or enjoying time spent with friends In every area of my life I love inspiring others to do anything they set their minds to!
M E E T C H E R I S S E
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Brand photography visually showcases your product, service, value, style & uniqueness to set you apart from the rest of the crowd.
It allows you to show others who you are, what you do who you serve, and why you do it It provides opportunity to build a community and, my personal favorite, to be fearlessly authentic.
Display a Consistent Look
Create Credibility
Make Connections
Help you become a Familiar Face
Build Relationships
Grow in Confidence
Convey YOUR Story
Set Expectations
Strengthen Your Message
Inspire Action
Create Relatable Content
Build Consistent Brand Awareness
empowering you to be unapologetically you
B E N E F I T S O F B R A N D P H O T O S
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It's time to dig deep. In order to create a photo session that helps you audience connect and get to know you, you need a brand story to help relate who you are, what you do, why you do it, who you do it for and what makes you unique
Who you are - think outside of being a Realtor. What kind of person are you at heart?
Why did you become a Realtor What is your mission for being an agent?
What do yo do? Think experience here - What kind of experience do you provide?
Who do you do it for? Think about the one person you want to work with over + over again
What makes you different from every other agent? Your Unique Value Proposition
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P E R S O N A L B R A N D S T O R Y W O R K S H E E T
How do you want to use these photos to grow your business?
Brand Awareness
Showcase products and services
Grow your community
Convert visitors into customers
Inspire audience
Educate audience
Other
What feeling do you want your photos to portray?
Fun/Playful
Relaxed/Casual
Professional
Other
Where do you plan on using your personal branding images?
Website/Blog
Social Media Platforms
Facebook Events
Newsletters
Printed media/marketing material
What is your end goal for this photo shoot?
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If you plan to use these images for your social media platforms, it's important to know before walking into your session what valuable and relatable content you are going to post and how often you plan on posting
How often do you plan on posting on social media per week?
1-2 Times
3-4 Times
5-6 Times
Everyday
Having set content categories helps take the guess work out of what images to take, and what content to create Here are some ideas of content categories to help you build a know, like and trust relationship with your ideal client online
Brand Story
Celebrating Closing Day
Seller Tips
Buyer Tips
Inspirational
A Day in the Life of a Realtor
Home Staging Tips
Testimonials & Reviews
Local Living - things you love about your community/town
Get to Know Me - favorite food, family, pets, etc
Meet the Team
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Part of building a brand is having consistency across your website, social media and any other form of marketing you use (such as printed material, flyers, mailers, etc). If you have brand colors then you would definitely want to incor[orate those into your session If you don't have brand colors, stick to neutrals or colors that you can keep consistent throughout your marketing
what are your brand colors?
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B R A N D C O L O R S
A C C E N T N E U T R A L N E U T R A L
M A I N M A I N
Creating a mood board or vision board, is a great source of inspiration Pinterest is a fantastic tool to view, save and share ideas with your photographer
Just remember, the goal is not to replicate the exact image that you pin or save, but to inspire you for ideas on props, locations, what to wear, and the feeling and/or message you want to portray in your images.
To help you get started, check out my personal branding photo shooot inspiration board by clicking here
Bonus Tips
Search for other branding photos other than just 'real estate branding photos'. The idea is to stand out from everyone else!
Resist from pinning 100's of images. Keep it simple to prevent feeling overwhelmed.
Here are some search terms you can use on Pinterest to get you started:
branding photoshoot inspo personal branding photoshoot ideas modern headshots women business headshot poses for women creative
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What you wear in your photos is a reflection of you and your brand Here is your chance to set the expectation of what you will look like when clients meet you for the first time or if they catch you out on the town Be true to who you are AND your style!
Choose 5-8 outfits for the shoot It's better to have too many options and not need a look than to wish you had brought it. Select outfits that are on-brand with your company branding for you business looks.
Be sure your outfits fit you properly Too tight or too big can look unflattering and sometimes even sloppy. Make life easy on yourself and choose outfits that where you can add a layer or remove for easy changing
Avoid wearing skinny straps over your shoulders if you are conscious about your arms in photos
If you wear glasses, choose non-reflective lenses or coating to avoid glare
Don't wear something you wouldn't normally wear to feel uncomfortable in just for the sake of having a photo in it!
While I'm always down for a shopping trip, it's not always necessary to go out and spend hundreds on new clothes for your session. You're a professional and chances are you have everything you need right in your own closet.
I D E
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W A R D R O B E
A S
Where, Oh Where, Shall We Go? The possibilities are nearly endless Homes, office spaces, favorite coffee shop, a local park. Even car garages make for really good locations
In the end we want your location to do the following: showcase YOU and help share your story. Think outside the box here too. Do you know of someone that has the perfect location just for you?
Before you start brainstorming locations, I want you to envision what you want your images to look like. Then start writing down ideas you have here!
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