Academic Catalog
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build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. Prerequisite: BA 329 Fall semester oddnumbered years.
BA 457 Social Media Management Internship/3
Students will partner with a business and use social media to gain a competitive advantage in accordance with the company’s marketing goals. Students will actively use social media to increase the company’s brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Prerequisite: BA 329 and concurrently enrollment in BA456. Fall semester odd-numbered years.
BA 460 DECA Team/3
This course involves being an active member of Tabor’s DECA chapter. The DECA chapter is an experience for students preparing to be emerging leaders and entrepreneurs. Students are required to participate in DECA events during the enrolled semester. Events may include but are not limited to challenges, competitive events, and meetings, case study events, and meetings. Course may be taken for 0 credit. Spring semester.
BA 470 Marketing Management/3
Designed to acquaint the advanced marketing student with executive management decisions, capital and expense budgets, personnel problems, corporate marketing policies and pricing policies. Prerequisite: BA 329. Fall semester even-numbered years.
BA 474 Agency Experience/6-12
The Agency Experience allows upperclassman apply and develop their marketing, management, and accounting skills for multiple clients in an agency setting. Students will simulate a marketing agency to identify goals, learn strategies for developing and evolving objectives for a variety of clients and client needs. Students meet regularly with the faculty supervisor and other students. Prerequisite: Consent of instructor. Spring.
BA 475 Marketing Research Seminar/3-4
This course is designed to give the advanced marketing student the opportunity to increase his or her knowledge in a specific area of marketing through the completion of marketing research study. Students will be expected to do independent research on a project approved by the instructor, read and defend papers, and participate in group discussions. Spring semester.
BA 480 Entrepreneurial Experience/3
The Entrepreneurship internship experience helps students develop effective reasoning skills, identify goals, and learn strategies for developing and evolving objectives for their own company. Students will test their use of the basic principles of entrepreneurship as in individual or in a team. Students meet regularly with the faculty supervisor and other interns. Prerequisite: Consent of instructor. Fall and spring.
BA 489 Corporate, Partnership, Estate, and Trust Taxes/3
This course is designed to give students a study of income tax law as it applies to corporations, partnerships, estates, and trusts. Specific topics