New York City Bridal Media Kit 2010

Bridal New York City

2010 - 2011 Media Kit

Welcome To New York City Bridal

New York City’s Metro Area Premeire Magazine of the Local Wedding Market

About New York City Bridal

A boutique wedding resource magazine focused on providing out of the box design and planning solutions that fit the city that we live in.

Unique. Fresh. Trendy. In the same style of its home base, New York City Bridal provides a new experience with every issue.

Our Readers

Young at Heart. Unique. Fashion-Savvy. Value Conscious. Urban. Our readers are educated consumers who know what they like, have their own style, and are ready to spend some of the $31,862 dollar average budget that the New York engaged woman will spend on their wedding this year.

Editorial Coverage

New York City Bridal is published every season, four times a year. Our magazine is a visual delight for our readers. Giving them important information and inspiration for free. We support our advertisers with editorial coverage that highlights their products and services. Our entire editorial content is an effort to position our vendors and support our readers in finding in each other.

Distribution

Our magazine is available to our readers for free in print and online. We have a targeted distribution of New York City Bridal magazine at bridal retailers, special wedding events, and Grocery Stores throughout the New York City Metro area which includes New York City, Westchester County, NY, and northern New Jersey.

Circulation

80,000 issues annually, 20,000 each season, with a projected readership of 320,000 consumers per year.

New York City Bridal 116 W 23rd Street, 5th Floor New York, New York 10001

New York

Manhattan Brooklyn Queens Bronx Staten Island Westchester Co.

New Jersey

Hudson County Bergen County Essex County Union County New York Metro 2009 Bridal Market Value

$3.4 billion In 2009 we estimate the number of weddings were 135,326. We also estimate that couples spent $31,862 on average for a single wedding.

This includes weddings that originate and travel into the New York market.

Statistics Source: The Wedding Report, Inc.

Bridal New York City

To Our Advertisers,

T

he magazine all New Yorkers have been waiting for is finally here. Not your everyday, cookie-cutter, “same old dress and accessory page” magazine that we’re all used to seeing. We are the publication that brings you some of what you’re used to, some of what you hadn’t thought of, and mostly what you’ve always wished you could find in one place for FREE. While you’re sure to see Gowns, Cakes, and Jewelry, New York City Bridal brings you something you can really use. Part time wedding schedule planner, directory/reviewer for retailers, and expert advice bible; this free publication saves the consumer and retailer where it really counts – Time. We all know that time is money, being especially true for the New Yorker, you need to have the information that doesn’t require going to the retailer to find out you can’t find what you need. As a retailer, you don’t need the “I’m just looking” patron. You need a customer who is coming to purchase something that only you can provide.

We live in a city where a fabulous retailer can get lost in a sea of buildings, where a

bride can find just what she needs when she finds the right place, and the type of city where just advertising can make all the difference in sales. We have it all here in New York. The only missing piece is how to bring us all together. New York City Bridal knows how to do that….it all starts with advertising.

Beyond the localized magazine, we also provide a 20th century visually strong advertising solution to make your ad dollar stretch as far as the internet will take it.

With online retailer/consumer interviews, interactive blog discussions and stories, and up to the minute trends and events; you won’t be far from the limelight you deserve.

You can’t afford to miss out on this unique opportunity. Set a trend by being one of the first businesses featured in this trendy “soon to be household name” New York Bridal staple. Don’t be left out of the 2010 issues.

Advertise Today!

Best,

Skye Dawn Taylor Publication Director

Bridal New York City

Join Our

Branding & Marketing Partnership Print Advertising • Online branding • Professional Photography & Graphic Design • Editorial Opportunities • Special Events

Online Branding

Graphic Design

Print Advertising

Special Events

We offer a full online presence in conjunction with magazine advertising that includes promotion on New York Bridal’s website, bridal blog, YouTube Videos, Facebook, and Twitter accounts.

We provide targeted shopping codes for retailers to attract like-minded consumers to their products. For example, a bride that is eco-conscious can find eco-conscious retailers marked with a distinct shopping code and key.

Editorial Opportunities

We offer complimentary design with every ad, however you have the option of purchasing an advertorial to further position your brand as a leader in our magazine. Additional editorial is included with retailer interviews that can be seen online on our blog at no additional cost.

Fashion-forward cutting edge design by award winning New York magazine veterans provided complimentary in order to create a consistent seamless design and magazine branding.

Our seasonal bridal events will ensure your successful promotion with our publication being placed in every registered attendee’s gift bag take away.

Additionally, our advertisers have the unique option of providing gifts or promotional items to be included in contests and giveaways.

Professional Photography

For an additional fee, our teams of award winning bridal and fashion photographers are ready to create a customized photo layout to enhance your complimentary ad design.

Marketing Services Included Q & A Interviews with Retailers that are posted on our blog and websites.

All advertisers will receive a link on the NYC Bridal Facebook page.

“Real Life” reviews on each retailer from shopping brides, which will be seen in all NYC Bridal outlets.

Complimentary Editor’s review of business with possibly of being included in Editor’s Pick section (which boasts special placement within magazine).

Tweet on Twitter when new advertisers join the NYC Bridal family.

In addition to a purchased ad, all advertisers will be included in the comprehensive resource directory under retailer’s respective category.

Complimentary Marketing & Design consultation with Industry experts.

Complimentary Issues delivered to Participating advertisers

Bridal New York City

Affordable Custom Advertising Free Marketing Consultation & Graphic Design Included!

For less than a nickel a copy, have your business and brand connect with motivated buyers throughout the local New York Metro Area.

Magazine Ads

Two-Page Spread

Full Page

Half Page

Quarter Page

Premium Position Ads Subject to Availability. Prices Start at:

Inside Front Cover..... Call For Pricing First Page ................... Call For Pricing

Inside Back Cover..... Call For Pricing Back Cover ............... Call For Pricing

Directory Listing Only 1 x Directory listing space comes FREE with all ads above and includes, business name and contact details located at the back of the magazine in the Directory section. However, If you would like to be listed in more than one category in the directory section or wish to only appear in the directory invest in a Directory Listing Ad.

Bonus Certificates

Purchase a space in our exclusive ‘Bonus Certificates’ section and stand out from the crowd by offering couples a further incentive to book with you whether this be a discount or special offer. Bonus Certificate design included, must be accompanied with ad.

What’s Hot Feature

showcase your products or services in our bridal trends feature section. Display 1 picture, 30 word description and business contact info.

Ad Specifications Advertising Unit

Full Page non-bleed Full Page with bleed 1/2 Page horizontal 1/4 Page

Width 8.25” 9.75” 8.25” 4”

Acceptable File Formats

x x x x

Height 10.75” 12.25” 5.25” 5.25”

Only high-resolution PDFs which meet PDF X-1A (Acrobat 6) Digital File Format requirements. Earlier version PDFs are acceptable provided they have been created by distilling a postscript file.

General Publication Specifications

Trim size of publication is 9.5” wide x 12” high. Page size includes 0.125” bleed on all 4 sides. Keep live matter 0.375” in from outer trim edges on all 4 sides for bleed ads.

Two-Page (Spread) Ads

Bleed size is 19” x 12.25” high, trimmed to 9.5” wide x 12” high. (Files for spread ads must be prepared as two single facing pages). Bleed specifications on other size units are available upon request.

2010 - 2011 Advertising Calendar Fall Issue

(On display September, October & November.)

Ad Deadline Friday, August 6th, 2010 Launch Date: Tuesday, September 7th, 2010

Winter Issue

(On display December, January & February) Ad Deadline: Friday, November 5th, 2010 Launch Date: Tuesday, December 7th, 2010

Spring Issue

(On display March, April & May) Ad Deadline: Friday, February 4th, 2011 Launch Date: Tuesday, March 8th, 2011

Summer Issue

(On display June, July & August) Ad Deadline: Friday, May 6th, 2011 Launch Date: Tuesday, June 7th, 2011 For More Information About Advertising Opportunites Contact us At:

Bridal New York City

116 W 23rd St. 5th FL. New York, NY 10001 phone: 917-720-9953 email: newyorkcitybridal@gmail.com fax: 917-210-3911

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