UNIFORM PROGRAM
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TAYLOR TEAM
INTRODUCTIONS
Jamie Kappelmann Director
Promotional Marketing
Bridgett Phelps
Vice President Enterprise Sales
Justin Marcon Sr Account Executive
Enterprise Sales
Promotional Marketing
Brian Mascarenhas Creative Agency Director
AGENDA GENERAL INFORMATION ACCOUNT MANAGEMENT PERFORMANCE & CAPABILITIES VALUE-ADDED SERVICES IMPLEMENTATION & TRANSITION Q&A
GENERAL INFO General Background, Experience, Client Base Structure, Size, Financial Overview Scope of Operations Geographical Locations & Network Presence
SPROUT'S STORY
Supporting Solutions
We are currently supporting Sprouts with many of our inhouse solutions, including promo, today.
Integration
Taylor is integrated with Workday on our proprietary technology platform.
Distribution
We are connected and distribute products today to the Sprouts store network.
DEEP SPECIALIZATION
NATIONAL & GLOBAL REACH
5th IN PROMO MARKETING MAGAZINE'S TOP 50 DISTRIBUTORS IN NORTH AMERICA 11th LARGEST PROMOTIONAL MARKETING SUPPLIER IN NORTH AMERICA BY THE NUMBERS OUR APPROACH BUYING POWER INDUSTRY LEADING TECH ADVANTAGE PRODUCTS MORE THAN PROMO INDUSTRIAL STRENGTH BEST-IN-CLASS IDEATION MARKETING EXECUTION EXPERTISE DEDICATED ACCOUNT TEAMS DATA DRIVEN INSIGHT AGENCY TOUCH DEEP INDUSTRY EXPERTISE TACKLING SPECIFIC CHALLENGES VERTICAL SPECIFIC IDEATION VERTICALLY FOCUSED TEAMS VERTICAL INSIGHT
ATrustedPartner
With over 40 years in the business, Taylor has the strength and scale to deliver for top brands.
ACCT MANAGEMENT Account Management Team & Roles Creative/Design Support Customer Service Team & Capabilities Issue Resolution Process How do you Measure Performance Quality Control Service Level Metrics & KPIs Utilized
PROGRAMSUPPORT
Kathleen Murray Merchandising Manager
Brian Mascarenhas Promo Agency Director
Emily Scaerce Director of Operations
Promotional Marketing
Product
Brand
Dedicated Program Support Team Corporate Support Account Manager Order Entry & Product Sourcing Supports Customer Service Rep Justin Marcon Sr Account Executive
Janet Westerlund Director of
&
Management
Director Promotional Marketing
Jamie Kappelmann
Vice President Enterprise Sales Strategic Growth Partners
Bridgett
Phelps
Promotional Marketing
Michael Giachetti President
MISSION Brand Storytelling Creative Ideation Elevated Experiences PROCESS Discover the Brand DNA Develop the Message Check out the Latest Trends Consult the Data METHOD Graphic Design Product Development Taylor Manufacturing Marketing Merchandising CREATIVE APPROACH
CREATIVE PROJECTS
CASE STUDY: MINNESOTA TIMBERWOLVES
THE TASK: Create a one-of-a-kind gift for the "Remix the Game" city series. The gift would be sent out to a group of social media influencers to share their unboxing experience.
IDEATION: We wanted to create something bold and conversation worthy. It was also important to connect the theme of "Remixing the Game" which alludes to something musical.
CONCEPT: We developed an eye-catching custom guitar with a one-off design crafted by our graphics team. This created an unboxing experience that every influencer was proud to share.
BrandRelationships
Through our strategic partnerships we have acces hundreds of top name brands, and we are the exclu supplier of Iron Flask.
Service Support Customer Service Teams built based on Client Needs & Scalable Promotional Program Expertise Offline & Inventory Management Specialists Dedicated Order Entry & Vendor Management
Call & Email Metrics through CRM Tools Daily/Weekly Update on Orders, Sample requests, quotes & any backlogs SLAs vary by task but are recorded & reported Customer Surveys Defined Return & Issue Resolution Process Metrics&Resolutions
QUALITY CON Following Laws & Supplier Manage Dedicated Comp Responsible Sour Control Over Pro
PERFORMANCE & CAPABILITIES In-house Capabilities and Lead Time by Product Type Freight Options and Cost Benefit Analysis Online Portal / EDI Integration and Functionality Inventory Management & Obsolete Inventory Design On-Demand Capabilities How are Costs kept Competitive Reporting / Dashboard Capabilities
140 Employees screenprinting debossing foil hotstamping custom packaging embroidery pad printing & direct print InHouseProduction MONTERREY, MEXICO Production Advantage, Distribution Advantage, Control over the Custom Process 200+ Employees Laser Engraving Foil hot stamping 4CP Drinkware 4cp apparel warehousing fulfillment compliance testing AMSTERDAM, NY
FREIGHT DRIVERS Consolidation at Warehouse In Process Weekly Analysis Standard Process for Programs Co-Mingling Opportunities Discover & Implement Warehousing Proximity Build Shipment Locations
Online Storefronts Taylor Proprietary Software 300 Full-Time Developers 1,000's of B2B, B2C and B2E Stores Delivering Online, Mobile Apps, Augmented and Virtual Realities Integration Expertise: SAP, SRM, Oracle (NetSuite), Workday. Ongoing Investment & Roadmap
ProductManagement Balance of Product 3-6 Months Supply Data Management Support Review Increased Lines Per Rec Using Data to Refine Metrics Over Time Inventory & On-Demand Inclusive Pricing 1 2 3 4 5 6
MARKETING SUPPORT
DESIGNS Whether it's matching existing products, or creating completely new ones, we have in-house control over the process. IN-HOUSE PRODUCTS We currently have a full catalog of branded products ranging from drinkware to pens-designed and manufactured by Taylor. PRODUCT INNOVATION 60+ Years of Combined Experience
CUSTOM
DECORATION ON DEMAND Direct to Garment Heat Transfer Embroidery Sublimation COLOR MATCHED PRODUCTS With lead time and quantity thresholds, we offer PMS color matching on a variety of products from drinkware to bags and writing instruments.
TaylorManufacturing Benefits Control Over Production Manageable Timelines Variety of Options In Stock Cost of Goods Under Control Custom Designed Products Custom In House Imprinting Over $1 million invested in new technology and machinery in 2021
POWER ANALYTICS Aggregated reports available in multiple Taylor customer ID's Data is refreshed nightly Easy export of data
VALUE-ADDED SERVICES Program improvements you would Recommend to Sprouts What Stands you Apart from Competitors Value-Add Services Offered Outside of Stated Scope
Program Improvements Rationalize Apparel SKUs Identify SKUs with heaviest usage and produce as Cut & Sew Analyze use of multiple fulfillment centers for cost savings Build program with Multiple Sourcing Options
Overseas Production OurSourcingModel Near-Shore Production Supplier Relationships Volume SKUs = Volume Discounts Custom Designed to Meet Employee Needs Reduction in Supply Chain Challenges Complete Control over Process Faster Turnaround Times Specialized Decoration for Initatives ON Demand production or domestic supply for less inventory risk In House or supported decoration for best option
Uniform Samples
Hard Good Samples
EVENT SUPPORT Marketing Calendar Pre-At-Post Engagement Virtual Pop-ups Swag, Wearables, Signage Booth Installations INITIATIVE SUPPORT A BETTER WAY TO BRAND Committed to growing our diverse supplier base Merch ideation and production for employee resource groups DEDICATED TO THE CAUSE Dedicated Supplier Relationship Team Vetting on sustainability, diversity and quality
IN-HOUSE COMMITMENT MATERIALS MATTER SAYING NO TO BAD SWAG SUSTAINABILITY ROADMAP TO ZERO GIVING BACK AND MOVING FORWARD
TECH SOLUTIONS VIRTUAL POP-UP SHOPS No inventory required, quick to set up Build excitement around initiatives Great for anniversaries and department gifts No need to bring merch to events Perfect for order planning, surveys Reduce waste from over ordering Effective for rebranding initiatives QR CODE AND NFC ENABLEMENT A D O A A O A T DD OC 2022LimitedEdtionMerchandse Pea emakeyourseectonsby101022 A DT A DD O A A D T 2022HolidayGftShop Cheer toagrea year Seec 1g tbeow Navigate to any landing page by scanning a QR Code or tapping a phone to a NFC enabled logo Use QR codes or NFC-enabled logos to link directly to Virtual Pop Up Shops
CASE STUDY: APPAREL
POP-UP SHOP
RESULT: APPAREL POP-UP
Create
pop-up shop that would allow department leaders to order apparel in bulk for their specific team.
THE ASK:
a virtual
shop where
access apparel
the quantity, size breakdown and logos
the apparel pieces,
their selections
user-friendly checkout
ADD O ART ADDTO T DDTOCAR TwilightApparelCatalog Usethspora o►Seec tem►ChooseCoorsSzes&Quant ies ►ChooseCompany
SHOP We created a pop-up
leaders could
choices, determine
that would need to be on
and submit
with a
method.
IMPLEMENTATION & TRANSITION Implementation Plan (Milestones & Step by Step Timeline) How will you Ensure Seamless Transition from Current Program
Learning Your Business 01 Confirm Understanding of the Program Objectives 04 Set Procurement Rules 02 Engage Key Stakeholders from the Start 05 Develop Service Levels, Support Structure and Production Locations to Meet Requirements 03 Train on Brand Compliance and Guidelines
Project Kickoff SOW Technical Requirements Optimize Testing & Training Enhance TRANSITION PROCESS MSA -Project Plan -Project Controls -Collaborate -Weekly Calls -Program Requirements -SLAs -Brand Standards -Reporting -Application Requirements -Workflows -APIs -Output Configurations -Archive Hosting -Optimize Products -Scorecard Reporting -Unit Testing -Integration Testing -Load Testing -User Training -Digital Adoption -Ongoing Spend Reduction -Optimize Channels STAKEHOLDERS PROJECT TEAM RELATIONSHIP MANAGER SUBJECT MATTER EXPERTS CLIENT RELATIONSHIP TEAM TECH IMPLEMENTATION SPECIALIST PROJECT MANAGER H O W W H A T S P R O U T S T A Y L O R L I V E P R O D U C T I O N TECH MANAGER
PROJECT METRICS
Q&A 15 Q&A