Brand Marketing









LARGEST GRAPHICS COMMUNICATIONS COMPANY IN NORTH AMERICA
5th
IN PROMO MARKETING MAGAZINE'S TOP 50 DISTRIBUTORS IN NORTH AMERICA
11th
LARGEST PROMOTIONAL MARKETING SUPPLIER IN NORTH AMERICA
INDUSTRIAL STRENGTH
Buying Power
Industry-Leading Tech
Advantage Products
Manufacturing
Best-In-Class Ideation
Marketing Execution Expertise
Dedicated Account Teams
Data Driven Insight
Deep Industry Expertise
Tackling Specific Challenges
Vertical Specific Ideation
Vertically Focused Teams
WHAT WE HAVE LEARNED ABOUT HANGER
Engagement
A Positive Patient Outcome
Professionalism
Inspiring Stories
DELIVERING MEMORABLE EXPERIENCES
Creative Ideation
Graphic Design
Unboxing Experiences
Marketing Support
Merchandising Specialists
THE TASK: Create a custom graphic t-shirt and bag collection that tells the brand story with a retail look.
RESULT: Our Agency created the custom designs for the bags and tees. Product Development sourced the custom bags with one-of-a-kind sublimated panels to showcase the artwork.
Whether it's matching existing products, or creating completely new ones, we have inhouse control over the process.
Our team of product experts, account managers, & merchandisers attend the latest industry trade shows.
Partnerships with leading suppliers afford us weekly webinars so we are always on top of trends.
140 Employees 200+ Employees
Screenprinting
Debossing
Foil hotstamping
Custom packaging
Embroidery
Pad printing & direct print
Laser Engraving
Foil hot stamping
4CP Drinkware
4CP apparel
Warehousing fulfillment
Compliance testing
Through our strategic partnerships we have access to hundreds of top name brands, and we are the exclusive supplier of Iron Flask.
Anchorage, AK
Ontario, CA
Jeffersonville, IN
Cranbury, NJ
Production Network
Coast-to-coast coverage in a national print-on-demand and warehouse footprint
Quality
G7® Certified color – managed platform-wide – ensures consistency across all facilities and devices
Capabilities
Quick-turn, full-service cut sheet and wide format digital production
Commercial grade digital color printing
Hi-speed digital monochromatic printing
Wide-format inkjet printing
Full service in-house bindery capabilities
Co-located with distribution and kitting operations
Ideal for:
Operational documents
Marketing and training materials
Wide-format print applications
Commercial Digital Color
Brochures and sell sheets
Greeting and thank-you cards
Perfect-bound and saddle-stitched booklets
Traditional Forms
Carbonless sets
Drilled form and folded flowsheets
Pads, Rx products and pressure-sensitive labels
Training Materials
Three-ring binders
Color, comb and wire-o bound books
Laminated sets
Versioned Products
Brochures with office- or location-specific identity
Small-format point-of-purchase (POP) with easel backs
Wide-Format Products
Banners, posters, clings and yard signs
Mounting and lamination services
Old Technology
Xerox iGen 5
Toner sheet-fed press: 150 pages per minute with maximum 1 million sheets per month
New Technology (Recent Investment)
Canon iX
Inkjet sheet-fed press. 156 pages per minute with maximum 10 million sheets per month.
New equipment maintains high print quality while providing greater efficiency and overall monthly output
Significantly higher uptime and reduced maintenance Integrated booklet making capabilities
Taylor has one of the largest fleets of traditional and digital presses in North America.
Capabilities:
Forms: statements, invoices, notices, etc.
Envelopes
Form/label combinations
Jumbo rolls
MICR documents
Pressure seal mailers
Our team of labeling experts works closely with clients to identify the specific performance requirements of each label and then recommends ways to improve label performance, reduce obsolescence, lower total costs and enhance operational efficiencies.
When combined with Taylor’s technologically advanced production network, we are able to deliver a comprehensive labeling solution that creates operational efficiencies and eliminates line-down risk.
Labels for industrial and manufacturing applications
Retail and distribution labels
Labels and wristbands for healthcare
Retail and distribution labels communicate vital operational information that enables the flow of goods from our customers’ facilities to their own customers.
Whether used for shipping, identification or consumer information, these labels — and their performance — are critical to daily operations. Small failures can negatively impact shipments, the customer experience and, ultimately, revenue.
CORE COMPETENCIES
Top Capabilities
Offset Printing
Digital Printing
Robust Finishing Capabilities
Warehousing, Kitting & Fulfillment
Packaging
8 Commercial Print Facilities
1,265,000 Sq. Ft. of Space
Fast Facts Certifications
FSC®, G7®, Color Management
Dedicated Complian
Following Laws & As
Supplier Managemen
Responsible Sourcin
Control Over Produc
In-House Commitment
Giving Back and Moving Forward
Materials Matter
Saying NO to Bad Swag
For almost 18 years, Caracal has been successful building a reputation on being a customer centric organization providing top-notch service and quality products, all at a fair price. From small non-profit organizations to large Fortune 500 companies, Caracal’s employees help our customers meet, and sometimes exceed, their corporate DEI/ESG initiatives.
Since 2005, Caracal has been partnered with Taylor Corporation to deliver qualified Tier 1 and Tier 2 diversity spend solutions. Together, we offer value-add programs through a wide range of products and service offerings. Our two companies have worked together to provide value-add solutions to Fortune 500 organizations, federal government agencies and large educational institutions for over 16 years.
Web-based Ordering & Fulfillment
Storage & Inventory Control Included
Freight & Logistics analysis
Pick-and-Pack Distribution
Complete Cold Chain Solution
Multiple Ownership Options
Custom Packaging
Custom Designs for Insert Cards
Multiple Kitting Facilities
UnBoxing Experiences
Taylor Proprietary Software
300 Full-Time Developers
1,000's of B2B, B2C and B2E Stores
Delivering Online, Mobile Apps, Augmented and Virtual Realities
Integration Expertise: SAP, SRM, Coupa, Workday.
Ongoing Investment & Roadmap
THE TASK: Figure out a way to give 20,000 Tax Associates the option to pick what gift they would like to receive instead of just 1 gift sent out to everyone.
SOLUTION: We developed a virtual pop-up shop with 2 different gift options which also had accompanying gifts for the recipients to add to their bundle.
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1 2 3 4 5 6
Balance of Product
Inventory & On-Demand
3-6 Months Supply
Data Management
Support Review
Increased Lines Per Rec
Using Data to Refine Metrics Over Time
Inclusive Pricing
Call & Email Metrics through CRM Tools
Daily/Weekly Update on Orders, Sample requests, quotes & any backlogs
SLAs vary by task but are recorded & reported
Customer Surveys
Defined Return & Issue Resolution Process
Current Retail Client, 1350 Retail Locations
Challenge: Previous supplier was taking over thirty days to deliver new name badges. Part of the problem was the ordering of the name badges was a manual process. Retail Location, pushed request to HQ who then had to place the order.
Solution: Taylor Procurement worked with our raw material suppliers to find a readily available material. This search also provided two options at less costs.
Result: 5% reduction on price. Over 10% reduction on by streamlining the order process.
Retail Client, > 1000 Locations
Challenge: Current supplier initiated multiple price increases, latest of over 15%. Supplier had issues in getting raw material, delays were common so new marketing initiatives were often delayed.
Solution: Taylor Procurement, worked with our vast network of raw material suppliers to search out alternative materials, more readily available, less costly.
Result: Faster turn times, days not weeks. Marketing tactics were no longer delayed due to raw materials. Taylor was able to maintain previous price, current supplier was initiating a 15% price hike.
Industrial Strength
Agency Touch
Vertical Insight
Brand Partner
We Know Hanger
Trusted, Proven Partner