SPOTLIGHT! 2021 Several members of the Tauber Industry Advisory Board (IAB) shared insights on the challenges they and their organizations have been facing during the COVID pandemic. While some topics were specific to an organization or industry, broad themes — and useful lessons — emerged.
Navigating COVID:
Challenges, Lessons, and New Possibilities In the early days of the COVID pandemic, as an increasingly troubling and rapidly changing flood of information flowed from governments, health officials, and media outlets throughout the world, businesses gave urgent attention to their own communication practices and tools. Brian Tauber (CPP Global) noted the importance of communicating personally and empathetically with his employees worldwide: “I make videos [distributed via text] so every employee will hear messages directly from my mouth, can see my eyes and hear my tone . . . The employees are scared for their safety, their paychecks, and their healthcare. Everything else pales in comparison. My messages address their concerns, not extraneous topics about the company or my efforts.” Tauber also touched on the importance of being clear about the priorities of the organization and using them to frame every message. Tauber closed with, “As a leader, I feel the weight of responsibility unlike any other time in my career.” The health and safety of employees as a top priority was a thread that ran through all the responses from Tauber Industry Advisory Board members, along with a heightened recognition of the importance of considering mental health. Jeff Tazelaar
Borg Warner - Personal protection equipment (ppe) donation to Beaumont Hospitals which included 7,500 N95 masks, 1,500 protective goggles, and 1,500 disposable gowns.
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MICHIGAN ROSS | MICHIGAN ENGINEERING
