ordering from you frequently. You can even hire a few salespeople who can be hawking your products in commuter buses.
Besides that you will need to approach the big retail outlets – consider supermarkets, government institutions and so forth. What you should basically do within the first few months of operation is to build a name for yourself and to get as many retailers as possible to stock your product.
How Much To Invest
You can start without the pasteurizer and use around Ksh.100,000 total to set up around a firewood kitchen. However, if you are really considering serving a big market then it‘s important to factor in the Ksh.350,000 price of the pasteurizer.
How Much To Expect In Return
You can buy milk from farmers at a price of Ksh.40 per litre and then sell your final product at Ksh.200 per litre or Ksh.50 per 250ml Tumbler (Actually the current market price per Tumbler of Yoghurt is Ksh.58). Assuming you sell 1000 litres per month, that will be equal to Ksh.200,000 in sales revenue. That could translate to a net profit of Ksh.100,000 per month (i.e after deducting all expenses).
Final Word
The ball is in your court. Remember, even those big companies you see today were once small ideas that seemed too difficult to implement. So psyche yourself up and go for it – all the best. 54