Kelly Canyon Style Guide

Kelly Canyon Style Guide/Tara Walker/page 1

Kelly Canyon Style Guide Kelly Canyon is a ski resort located in Ririe, Idaho, that does most of its advertising and marketing online through its website. The resort targets local, national, and international skiers and snowboarders of all ages and abilities who are looking for a moderately priced resort equipped with more than just basic amenities. Kelly Canyon offers day and night skiing, private and group lessons with instructors who are PSIA certified (Professional Ski Instructors of America), rental equipment, a terrain park, and a lodge with rentable rooms for personal parties and events. Additionally, the resort hosts its own version of the Winter X Games. The purpose of this style guide is to standardize company usage in order to provide a consistent, readable website and corresponding documents. This style guide generally follows the principles outlined in The Chicago Manual of Style, but also includes important specifics based on those principles, exceptions to them, and any required aspects of global English (some of which are taken from Rachel McAlpine’s “From Plain English to Global English”). Currently, the need for global English is increasing as the number of international skiers frequenting the slopes at Kelly Canyon also increases. The surrounding cities are also home to many non-native speakers of English who will benefit from the company’s more conscious use of global English.

Chapter 6: Punctuation 6.1

Serial Commas Use the serial comma as outlined in The Chicago Manual of Style (item 6.18) to avoid any confusion in meaning. This item is being emphasized in order to make sure that consistent use of the serial comma is maintained.

Lift tickets can be purchased for a full day, a half day, or night skiing.

Not

Lift tickets can be purchased for a full day, a half day or night skiing.

6.2

En Dashes As it states in The Chicago Manual of Style (item 6.78), “the principal use of the en dash is to connect numbers.” This item is being included in order to reemphasize the need for consistent use of the en dash within company usage. It should be used accordingly and more specifically for inclusive time periods and age groups where the en dash represents to.

Adult Pass 12–64 Years Not

Kelly Canyon Style Guide/Tara Walker/page 2

Child Pass 5 to 11 Years 6.3

Colon This item is also being reemphasized from The Chicago Manual of Style, item 6.59. The colon can introduce an element or a series of elements. However, it is important to make sure that the phrase preceding the colon is a complete sentence. Use the colon sparingly.

All ski students must wear appropriate clothing for winter weather: warm coat, hat that covers the ears, water-­‐repellant pants, gloves, and protective eyewear.

Not Appropriate clothing for winter weather includes: warm coat, hat that covers the ears, water-­‐repellent pants, gloves, and protective eyewear.

6.4

Asterisk The asterisk should be used specifically for legal documents (including rental agreements and season pass forms) when there is not sufficient room for information in the body of the text. A single asterisk should be used first followed by a double or triple asterisk if necessary. Use the asterisk sparingly and only when absolutely necessary to clarify something within the document.

Child Pass* Family Pass** *Proof of age: birth certificate required **Family pass is defined as up to six people related by blood or marriage, or who are living under the same roof and are dependants.

Chapter 7: Spelling, Distinctive Treatment of Words, and Compounds 7.1

Possessive of the Official Company Name When making the official company name into a possessive place the ’s after Park. If using the shorter version place the ’s after Canyon.

Kelly Canyon Winter Park’s grand opening will be November 25, 2010.

Or Kelly Canyon’s “Patriotic Day” was Saturday, March 5, 2011.

Kelly Canyon Style Guide/Tara Walker/page 3

7.2

Italics and Capitals for Legal Documents Because of the need for global English, italics and capitals should be avoided in company documents such as release forms and rental agreements (see 17.1). However, in the case of intra-company legal documents and staff reminders, where no non-native speakers of English will see the documents, employ the usage rules for emphasis found in The Chicago Manual of Style items 7.47 and 7.48.

Please attend the staff meeting Monday, March 7, 2011 in the east conference room of the lodge.

Not I understand that these activities involve inherent and other risks of INJURY and DEATH.

Chapter 8: Names and Terms 8.1

Kelly Canyon Winter Park The official title of the company should be capitalized properly. There should not be a possessive s after Kelly or after Canyon either. The official title should be used on the official letter head, season passes, and any equipment release forms.

Kelly Canyon Winter Park LLC

8.2

Additional Name for Kelly Canyon Winter Park The unofficial name for the company is Kelly Canyon Ski Resort and is used most often on the website to identify the lodge and the ski hill. It should be treated as the official title. There are no possessives after Kelly or Canyon in the unofficial title. In order to make the title possessive see item 7.1.

8.3

Kelly Canyon Ski Resort

Shortening the Official Name The title can also be shortened in order to take up less room. This should not be done in titles or headings but is appropriate in any body paragraph. For more information on abbreviation of the title see item 10.1.

Kelly Canyon

8.4

National Parks, Rivers, and Resorts The names of national parks, rivers, and mountain ranges should be capitalized.

Kelly Canyon Style Guide/Tara Walker/page 4

8.5

The Caribou—Targhee National Forest South Fork of the Snake River Grand Teton National Park Yellowstone National Park

Names of Other Ski Resorts The names of other ski resorts should be capitalized accordingly. When in question contact the company or locate the information on the resort-in-question’s website.

Big Sky Ski Resort Brian Head Ski Resort Snowbasin Resort Sun Valley Ski Resort Sundance Ski Resort

8.6

Important Personal Names Certain names in connection with Kelly Canyon Ski Resort are important and should be capitalized and punctuated correctly according to the standard principles of The Chicago Manual of Style (item 8.3). However the following names have been included in this section to avoid any discrepancy.

8.7

E. Bud Johnson Frank O. Stone Lawrence Blakely C. Warren Blakely Ray M. Wheeler

Names of Surrounding Cities and Towns Punctuation and capitalization for cities and towns should follow the principles stated in The Chicago Manual of Style (item 8.43), but several surrounding places have been included for convenience and quick reference.

Blackfoot, Idaho Firth, Idaho Idaho Falls, Idaho Ririe, Idaho Shelley, Idaho Sun Valley, Idaho

See The Chicago Manual Style for standard punctuation in a complete sentence.

Kelly Canyon Style Guide/Tara Walker/page 5

8.8

Names of Organizations and Companies The proper spelling and punctuation of specific organizations and companies associated with Kelly Canyon Ski Resort have been included to avoid improperly referencing them.

Brigham Young University-­‐Idaho (BYU-­‐I) Kelly Canyon Ski Patrol Miles Bus Company Professional Ski Instructors of America (PSIA)

Chapter 9: Numbers 9.1

General Rule The general rule for numbers in this house-style guide is to follow the alternative rule found in The Chicago Manual of Style instead of the preferred rule. All numbers zero through nine should be spelled out. Ten and above should be in digits.

There are three different chair lifts at the resort.

Not There are 3 different chair lifts at the resort.

9.2

Ordinals The general rule used for numbers is applied with ordinals as well. (Following the rule outlined in Chicago.) The letters in ordinal numbers should not appear as superscripts.

This will be the fifth annual Kelly Winter X Games.

Not This will be the 5th annual Kelly Winter X Games.

9.3

Phone Numbers Phone numbers should always include the local area code. A consistent form should be used throughout. The hyphen should separate all numbers including the international code. (see 17.2)

1-­‐208-­‐538-­‐6251

Not

538 -­‐ 6251

Kelly Canyon Style Guide/Tara Walker/page 6

9.4

Roman Numerals Roman numerals should be used when appropriate in legal documents and follow the usage found in The Chicago Manual of Style item 9.64.

Skier Type (check one) I___ II___ III___

Not

Skier Type (check one) 1___ 2___ 3___

Chapter 10: Abbreviations 10.1

Official Company Title Any abbreviation of the official company title should be avoided whenever possible.

However, if it becomes necessary to abbreviate due to lack of space, it should be done with the K and C both remaining capitalized. Each letter should be directly followed by a period and a space.

K. C. Ski Resort

10.2

Days of the Week The abbreviation system for the days of the week differs than the preferred system used in The Chicago Manual of Style. It is the second system usually used for computer systems. This system takes no periods after the three letters of the day being abbreviated.

Sun not Mon not Tue not

10.3

Months

Sun. Mon. Tue.

Wed not Thu not

Wed. Thur.

Fri Sat

not not

Fri. Sat.

The abbreviation system for months is not the preferred system used in Chicago but the second system usually used for computer systems. This system does not use the period.

Jan Feb Mar Apr

not not not not

Jan. Feb. Mar. Apr.

10.4

Measurements

May Jun Jul Aug

not not not

June July Aug.

Sep Oct Nov Dec

not not not not

Sep. Oct. Nov. Dec.

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The measurement abbreviations for length, width, and depth should follow the system found in The Chicago Manual of Style. in. or ″ inch Not in 10.5

Time of Day The preferred abbreviation system found in The Chicago Manual of Style is not followed.

The second system using small capitals and no periods is used instead.

AM

and

PM

Not a.m. and 10.6

p.m.

or

AM

and

PM

Left and Right For all purposes on the rental agreement, left and right should be abbreviated to provide more room. The Chicago Manual of Style is followed (item 10.43) but is included for clarity.

L. Toe L. Foot

R. Toe R. Foot

Not Lft. Toe 10.7

Rght. Toe

Identification Number Identification Number should be abbreviated for rental agreements and season passes. A space should be included after each period. The number symbol should follow the second period and space.

I. D. # Not I.D.#

Chapter 17: Global English

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17.1

Capital Letters, Underlining, and Italics Capital letters, underlining, and italics should be avoided in body text to avoid confusion for those who are non-native English speakers. Specific capitalization, underlining, and italics within legal documents, such as release forms and equipment rental agreements, should be avoided if at all possible in order to maintain consistency and provide clarity.

(McAlpine) I understand that these activities involve inherent and other risks of injury and death.

Not I understand that these activities involve inherent and other risks of INJURY and DEATH.

17.2

Phone Numbers Phone numbers should be included in their international form to provide sufficient contact information for those living outside the country. (McAlpine) 00+1+208-­‐538-­‐6251

17.3

Not

208-­‐538-­‐6251

Sums of Money Because the company is international, all sums of money should be written with the specific corresponding currency. “Many different countries have their own dinar, franc, peso, rial or pound.” (McAlpine) US$48.00 Not $48.00

17.4

Measurements of Weather, Length, and Width Measurements, as well as their corresponding abbreviations (see 10.4), should be expressed in both the US form as well as in the acceptable international equivalent.

Fahrenheit or F.

17.5

Contractions

and

Celsius or C.

Kelly Canyon Style Guide/Tara Walker/page 9

Avoid the use of contractions as they are less clear and direct and can create unnecessary confusion.

Exposed clothing made out of denim is not allowed on the slopes.

Not

Exposed clothing made out of denim isn’t allowed on the slopes.