IBA Supplier Offers CBN - July

IBA SUPPLIER OFFERS Winter Warmers Edition July

TIME FOR A QUICK EXIT

We're a small, independent, family owned craft brewery that has been making hand-crafted artisanal beers in Melbourne's south east since 2014.

We were recently awarded Stout Brewery of the Year by the Melbourne International Beer Awards.

WINTER OFFER

SESSION ALE code: 272092

3.5% abv 4x4x375ml 16pk

Bright Clean Citrus Tropical

IPA

PALE ALE code: 921879

4.6% abv 6x4x375ml 24pk

Bold Tropical Citrus Repeat

MILK STOUT

code: 924398

6.5% abv 6x4x375ml 24pk

Citrus Floral Pine Hops

code: 919877

5.2% abv 6x4x375ml 24pk

Cocoa Vanilla Toffee Espresso

DOUBLE IPA code: 918957

9.0% abv 6x4x375ml 24pk

Pithy Pine Toffee Bold

BUY ANY 4 EXIT CASES AND RECEIVE 1 CASE OF MILK STOUT FREE TROPHY W IN N IN G

Deal is loaded in ALM portal VIC only Turn in orders available Valid 1 June - 31 August 2021

For further info about the range and limited releases please contact Exit rep Loz: mob 0413 388 071 sales@exitbrewing.com

EXITBREWING.COM @EXITBREWING 10 SUPERIOR DRIVE, DANDENONG SOUTH VIC 3175

$5 CASE DISCOUNT ON THREE CASE BUY

BUY A CASE OF EACH BRICK LANE WINTER BEERS AND RECEIVE 10% DISCOUNT BRICK LANE REVOLVER DARK HOPPY ALE Midnight black with roasty characters and a velvety body, bursting with bright hop aromas of candied pineapple, peach and pine resin.

ABV: 5.8%

FORMAT: 4 x 4pk x 355mL CAN

ALM CODE: 971183

ALM LIST PRICE $52.72

BRICK LANE GUARDIAN BELGIUM TRIPEL A bright golden ale dominated by yeast characters, with delicate notes of bubblegum, pepper & clove.

ABV: 7.5%

FORMAT: 4 x 6pk x 330mL BOTTLE

ALM CODE: 269170

ALM LIST PRICE $101.79

BRICK LANE MORNING STAR BELGIUM DARK ALE

@BRICKLANE BREWING

Dark fruit flavours, raisins and big bready malt characters with yeast characters of pear, black pepper, clove and banana.

ABV: 7.1%

FORMAT: 4 x 6pk x 330mL BOTTLE

ALM CODE: 260252

ALM LIST PRICE $101.79

ORDER VIA ALM PORTAL

Cel ebrat eWorl dRum Day wi t h Bl ack Bart .

* ALM CODE:489267

TO PLACEANORDERPLEASEEMAI Lor der s@edgemi l l . com. au ORCONT ACTYOURLOCALEDGEMI LLGROUPREPRESENT ATI VE.

CREATE SIMPLY PERFECT COCKTAILS WITH PATRÓN

MARGARITA 50ml Patrón Silver 25ml Triple Sec 25ml Fresh lime juice + Lime wedge for garnish + Salt rim (optional) Combine liquid ingredients in a cocktail shaker and shake vigorously with ice to chill.

Strain onto ice in a rocks glass and garnish with a lime wedge.

Optionally, salt the rim of the glass.

PALOMA 60ml Patrón Reposado 90ml Grapefruit soda 15ml Fresh lime juice + Pinch of salt + Grapefruit slice for garnish + Salt rim (optional)

PRIZE PACK

Add all ingredients to an ice filled highball glass and stir.

Garnish with a grapefruit slice.

THE RETAILER WHO ORDERS THE MOST PATRON FOR THE MONTH OF JULY WILL WIN A PATRON PRIZE PACK* PRODUCT DESCRIPTION

NO.

ALM CODE

MULTIPACK CODE

DISCOUNT PER CASE

RRP/RPP

PACK/CASE

GP%

LIST PRICE

ABV

PATRÓN SILVER 700ML

1

387952

N/A

$29.40

$80.00

UNIT

15.1%

$287.92

40.0%

PATRÓN REPOSADO 700ML

2

418656

N/A

$20.00

$90.00

UNIT

20.9%

$282.76

40.0%

PATRÓN ANEJO 700ML

3

418648

N/A

$21.00

$105.00

UNIT

24.0%

$418.30

40.0%

To place an order, please email vicbmasales@bacardi.com or contact your local BACARDÍ MARTINI REPRESENTATIVE. Discounts available for the month of July. The perfect way to enjoy Patrón is responsibly. *Retailer who purchases the most Patrón (including Silver, Reposado, Anejo 700ml varieties) between the 1st July to 31st July will win a Patrón Prize Pack.

All participating VIC IBA members will be eligible. Winner will be determined with ALM depletions to store, data will be provided via On Tap.

THE NATURAL DELVI DIFFERENCE

WINTER IS SELTZER SEASON! In overseas markets customers love Seltzer’s as their Low Carb & Low Sugar drink of choice, all year round.

DELVI PRODUCT & ALM NUMBER DELVI 3 ALM #172462

DELVI 6 ALM # 172645

DELVI PRODUCT & ALM NUMBER DELVI 11 ALM #264382

• Proudly Australian Made and Owned right here in Victoria • Supporting Local farmers and Growers • Perfectly Carbonated Pure Australian Water • Organic Australian Plant Extracts (No Synthetic flavours) • Patented Cold Press Extract Process retaining Active Phytonutrients & Minerals • 5 x Distilled and Blended (not brewed) • Gluten Free Certifies & Vegan • Pure, Refreshing, Clean Taste • Low Sugar, Low Carbohydrates, Low Carbon footprint

DELVI PRODUCT DESCRIPTION

WHOLESALE PRICELIST +GST

DELVI DESERT LIME HARD SELTZER

$85.00

$99.00

$19.00

$6.00

DELVI BLOOD ORANGE PASSION HARD SELTZER

$85.00

$99.00

$19.00

$6.00

DELVI PRODUCT DESCRIPTION

WHOLESALE PRICELIST +GST

DELVI BLOOD ORANGE PASSION HARD SELTZER

DELVI 250ml x 24 RRP - Incl GST

DELVI 250ml Serve RRP - Incl GST

$215.00

$11.00

DELVI 250ml x 24 RRP - Incl GST

DELVI 250ml- Incl GST

LOW CARB

LOW SUGAR

GLUTEN FREE

100% VEGAN

DELVI SELTZER INTRODUCTORY DEAL

DELVI ALL BANNERS TRADING DISCOUNT

Buy 1 x Case of DELVI Blood

DELVI Pricing discount of $21.25 per case

Orange Passion & Receive 1 Case of DELVI

off the Wholesale Packaged Price

Desert Lime Free. Available to all Stores,

Merchandised in the cooler

first order only.

wherever possible.

Contact us to become a Stockist | sales@trueeastbeverages.com

MCGUIGAN’S BIGGEST EVER CAMPAIGN TO DRIVE SALES IN YOUR STORE!

MCGUIGAN’S ! sh ca 0 0 ,0 0 2 $ in W ll wi rs 3 lucky consume

Drive your sales with McGuigan Wines: • SET UP A ZERO BILLS DISPLAY ON 1 JULY 2021

•U SE OUR SOCIAL MEDIA TOOL KIT TO PULL CONSUMERS IN •E NCOURAGE YOUR STAFF TO RECOMMEND MCGUIGAN WINES •O FFER MCGUIGAN ZERO TO CONSUMERS PARTICIPATING IN DRY JULY

FOR TRADE OR RETAIL ENQUIRIES CONTACT AUSTRALIAN VINTAGE LTD ON (02) 8345 6377

How do they win?

Category Insights MCGUIGAN WINES GROWING AT 12%* •

M CGUIGAN SINGLE BATCH PROJECT GROWING AT 13%* MCGUIGAN THE SHORTLIST GROWING AT 11%* MCGUIGAN ZERO GROWING AT 844% IN A CATEGORY GROWING AT 522%*

PURCHASE ONE BOTTLE

*IRI DATA MAT 29.4.21

Consumer Insights

ENTER ONLINE AT MCGUIGANWINES.COM.AU / ZEROBILLS

46% OF CONSUMERS ARE ACTIVELY REDUCING THEIR ALCOHOL**

0.0

PURCHASE INTENT OF ZERO ALCOHOL WINE HAS RISEN FROM 21% IN MARCH 2019 TO 29% IN MARCH 2021** WHILST YOU MIGHT HAVE TO EARN A BEER, YOU DON'T HAVE TO WORK HARD TO DESERVE A WINE***

**WINE-INTELLIGENCE-OPPORTUNITIES-FOR-LOW-AND-NO-ALCOHOL-WINE-2021 ***MCGUIGAN FOCUS GROUPS 2021

UPLOAD RECEIPT

To participate in this promotion you will be asked to •H OST A FLOOR DISPLAY OR GONDOLA END •R ANGE MCGUIGAN ZERO •R ANGE ONE NEW SKU OF MCGUIGAN SINGLE BATCH PROJECT

Point of sale PURCHASE ANY MCGUIGAN WINE TO ENTER VISIT MCGUIGANWINES.COM.AU/ZEROBILLS BEFORE 30/9/21 TO UPLOAD RECEIPT Open to AU residents 18+. Full t&cs mcguiganwines.com.au/zerobills. Runs 14/6/21 to 11:59pm 30/9/21. To enter, purchase any bottle of McGuigan Wine from any liquor retailer and upload receipt to www.mcguiganwines.com.au/zerobills. Drawn 10am 14/10/21. Prize: 3 prizes of $20,000. Total Prize Pool $60,000. Promoter: Australian Vintage Ltd (ABN 78 052 179 932) 2 Queens Place, Balmain NSW 2041. Permits: NSW Permit No. TP/00042, ACT Permit No. TP 21_00426, SA Permit No. T21/397.

PURCHASE ANY MCGUIGAN WINE AND UPLOAD RECEIPT BEFORE 30/9/21 AT MCGUIGANWINES.COM.AU/ZEROBILLS

Au res 18+ only. 14/06/21 to 11:59pm 30/09/21. Draw 10am 14/10/21. 3 prizes of $20k ea. Total $60,000.

Australian Vintage Ltd. (ABN 78 052 179 932) 2 Queens Place, Balmain NSW 2041. Permits: NSW Permit No. TP/00042, ACT TP 21_00426 SA Permit No. T21/397

A4 POSTER

SHELF TALKER

NECK TAG

HEADER CARD

A1 COREFLUTE

Open to AU residents 18+. Full t&cs mcguiganwines.com.au/zerobills. Runs 14/6/21 to 11:59pm 30/9/21. To enter, purchase any bottle of McGuigan Wine from any liquor retailer and upload receipt to www.mcguiganwines.com.au/zerobills. Drawn 10am 14/10/21. Prize: 3 prizes of $20,000. Total Prize Pool $60,000. Promoter: Australian Vintage Ltd (ABN 78 052 179 932) 2 Queens Place, Balmain NSW 2041. Permits: NSW Permit No. TP/00042, ACT Permit No. TP 21_00426, SA Permit No. T21/397.

Exclusive Offer Premium Australian Spirit Range from Craft Revolution.

Award winning premium Australian Spirits; Patient Wolf Gin, Idle Hour Vodka, Tromba Tequila & Nusa Cana Rum. Consumers are supporting local and we have a great range of premium spirits for your customers.

Patient Wolf Gin – Made in Melbourne Idle Hour Rye Vodka – Made in Brisbane Tromba Tequila – 100% Australian owned Nusa Cana – 100% Australian owned

BUYING DEAL Receive a bonus unit Patient Wolf Summer Thyme Gin FOC with every 6 unit mixed case order. Available via the ALM portal.

Contact your Craft Revolution Business Development Manager via info@craftrevolution.com.au www.craftrevolution.com.au

2018, 2019 & 2020

RI 2

ALM NUMBER: 725354

RLAND VEBRONZE

02

POINTS

OW

2020

GOLD 2021 European Wine Challenge GOLD 2021 China Wine 88 & Spirit Awards “Best Value” GOLD 2020 Melbourne International Wine Comp.

GOLD 2020 China Wine and Spirits Awards H

GOLD

GOLD 2020 Cathay Pacific Hong Kong International Wine Comp GOLD 2020 China Wine and Spirits Awards SILVER 2021 European Wine Challenge SILVER 2021 Paris Wine Cup

0 WINE S

ALM NUMBER: 451382

Simply purchase a mixed 6+1 on Nericon and receive an extra bonus of the award winning The Drover Shiraz.

SELL NERICON

$13.99 %

Margin 40.35

ALM NUMBER: 879433 RRP $5.99

Available from 1st July – 31th July 2021 SAM ANICIC

GARY WINCHESTER

0411 860 305 sam@boutiquebev.com.au

0448 844 120 gary@boutiquebev.com.au

GEELONG & BELLARINE SUBURBS

CONTACT YOUR LOCAL REP TODAY!

GREG TITTERTON WESTERN SUBURBS

0499 220 195 greg@boutiquebev.com.au

EASTERN SUBURBS

SASHA BRKIC

INNER CITY & NORTHERN SUBURBS

0402 140 627 sasha@boutiquebev.com.au

ALM code: 556941 ALM Pricing: Base WSP: $141.62 | PA: $15.15 | LUC: $13.69 | RRP: $22.00 Next Cellar Selections Promotion Dates: CBN – 02/08/2021 – 31/10/2021 | TBO – 09/08/2021 – 31/10/2021 | IGAL – 11/08/2021 – 02/11/2021

ABOUT BREMERTON

• Bremerton, located in Langhorne Creek produces medium to full bodied, aromatic and fruit driven styles with firm integrated tannins.

• Vegan • 5 red stars - Halliday Wine Companion - 14 years.

If you would like to discuss further please contact your Oatley Fine Wines Sales Manager or Liz Nolan on 0407 856 379 or lnolan@oatleywines.com.au.

Cleaver’s certified organic beef jerky is the real deal, and this protein-based snack is an ideal alternative for lunch boxes. It’s a delicious meaty snack made in small batches using traditional methods and certified organic ingredients.

Our grass-fed certified organic beef is 100% Australian.

There are three delicious flavours to suit every taste – original, pepper steak and sweet & spicy.

Monday

5th July –

t 1st Augus y a d n u S

Cleaver’s organic beef jerky comes in a ten pack shelf-ready shipper (one flavour per carton).

UNIT COST

GP

RRP

$3.50 /EACH $2.80 /EACH $84.00/CARTON

$5.50 /EACH $4.40 /EACH

30% 36.36%

* For orders placed between Monday 5th July 2021 and Sunday 1st August 2021, inclusive.

Service and delivery charges apply.

PIECES PER CARTON

ALM CODE

PRODUCT

691267

Cleaver’s Organic Original Beef Jerky

30

691 1 60

erky Cleaver’s Organic Pepper Steak Beef Jerky

30

691209

erky Cleaver’s Organic Sweet & Spicy Beef Jerky

30

Available now through your DC

PROMOTIONAL Displays & Support Available upon request

10 PACK

Shelf Ready Shipper Carton contains 3 shippers

For more information contact

NSW/ACT: Melanie May M: 0436 601 784 E: melanie@organicmeat.com.au VIC: Donna Howell M: 0447 528 015 E: donna.howell@organicmeat.com.au QLD: Andrew Judd M: 0422 633 973 E: andrew@organicmeat.com.au

www.cleaversorganic.com.au

*

partners with

Liquor Category Average Basket Size $48 Average Daily Orders per Store 8 Average Items per Order 1.8

Hungry, for sales?

Don’t miss out on this great opportunity to unlock sales and grow your revenue stream!

DUE TO HIGH DEMAND WE HAVE BEEN GRANTED AN EXTENSION ON THE $0 UPFRONT COSTS DEAL WHICH NOW ENDS ON 31ST JULY. SIGN UP TODAY AND RECEIVE: ◊ A very low 10% Uber Eats commission for the first 3 months ◊ A low 24.5% discounted Uber Eats commission rate ongoing, for IBA customers Sign up by July 31st, 2021 to take advantage of Uber Eats $0 upfront costs* which includes: ◊ Uber Eats Tablet and Software ◊ Training Materials to manage orders, pricing, opening and closing times To find out more, please complete the Expression of Interest form below or contact your local BDM for more information.

CLICK HERE

INCREMENTAL SALES

Beverages Wine & Beer Cocktails

Spirits

Snacks

MORE CUSTOMERS

Wine Selection

Cellarbrations

+

$XX/bottle Jacob's Creek Double Barrel Shiraz

+

$XX/bottle $XX/bottle Jacob's Creek Double Jacob's C Double B Barrel Shiraz

Beer Selection

+

+

$XX/case $XX/case $XX/case Furphy Refreshing Ale Furphy Refreshing Ale Furphy Re Bottle 375mL Bottle 375mL Ale Bottle

As the fastest growing, on-demand delivery platform in Australia, DoorDash empowers local businesses to reach wider audiences. Liquor retailers on DoorDash experience incremental orders. high average order values and low delivery times.

$49 BEST IN CLASS COMMERCIALS FOR YOUR BUSINESS

26min

Average Order Value

Instore

Average Delivery Time

DoorDash $54

LOW

$18

18%

$22

$45

COMMISSION FEE *

$0

TABLET & SOFTWARE

Retailer retains the same margin

SUPPLIED

Suggested pricing provided

SIGN-UP FEE

Pricing model maintains superior margin delivery at full shelf pricing

No Commitment, cancel anytime *Compared to Competitor A 37.5%, Competitor B 28%

DoorDash 18% fee is passed on to consumer

CUSTOMERS CHOOSE DOORDASH Since expanding into Australia in September 2019, DoorDash has grown rapidly.

Retailer sets and maintains preferred range and pricing

90% Of People in NSW are within a service area

2 Million App downloads and growing

Product

Full Shelf RRP

+18% Door Dash

Margin Round up to final DD RRP

Victoria Bitters 6 PK 375mL

18.00

21.23

22.00

Pepper Jack Shiraz 750mL

25.00

29.49

30.00

Johnnie Walker Red 700mL

45.00

53.09

54.00

For more information contact Adrian Campbell via adrian.campbell@doordash.com, 0481 258 703, or express your interest here

NEW PRODUCTS AVAILABLE AT ALM

NEW PRODUCTS AVAILABLE AT ALM ALM Code

Product Name

Pack

SPIRITS

284510 279594 292678 649053

223909 224052 272408 276216

284497 856485

297220 285498

NED THE DARING WSKY S3 500ML MORRIS SIGNATURE BLD WSK 700ML GRAINSHAKER AUSVODKA CORN700ML SAUZA TEQ GOLD 37.1% 700ML WINE HARE & TORTOISE PROSECCO 750ML EARTH MOTHER ORG P/GRIS 750ML LA LA LAND GRENACHE 750ML HANDPICKED M/VALE SHIRAZ 750ML G/BURGE SPK PETITE ROSE 750ML KATNOOK FOUND BLK MERLOT 750ML RTD FLASHBACK VDKA SR/GRP 330ML MOON DOG FIZZ MIXED 10PK 330ML

6 PACK 6 PACK 6 PACK 6 PACK

6 PACK 6 PACK 6 PACK 6 PACK 6 PACK 6 PACK 6 PACK 24 PACK 30 PACK

BEER

279667

WILDE BEER CRISP LAGER 330ML

270414

STONE&WOOD GREEN COAST C375ML

281724

STONE&WOOD CLOUD CATCHERC375ML PANHEAD SUPER APA C375ML FEATHERWEIGHT LIGHT 355ML 100 ACRES PALE ALE 355ML REF FALCON ALE 355ML ATOMIC IPA 330ML

295948 965085 993313 993410 237432

24 PACK 16 PACK 16 PACK 24 PACK 24 PACK 24 PACK 24 PACK 16 PACK

ALM CONTACTS VICTORIA LUKE MATTHEWS

IBA BUSINESS MANAGER 0437 410 379

luke.matthews@almliquor.com.au

MONIQUE FARROW

CHRIS BOSCHETTI

PROMOTIONS & MARKETING MANAGER 0428 790 104

IBA STATE SALES OPERATIONS MANAGER 0428 812 434

monique.farrow@almliquor.com.au

CHRISTOPHER BURNETT BUSINESS DEVELOPMENT MANAGER North Territory 0429 600 881

christopher.burnett@almliquor.com.au

chris.boschetti@almliquor.com.au

MICHAEL SMITH

WILL HE

BUSINESS DEVELOPMENT MANAGER Central Territory 0427 769 754 will.he@almliquor.com.au

BUSINESS DEVELOPMENT MANAGER West Territory 0417 422 296 michael.smith@almliquor.com.au

DEAN SUN

HEATH LEHMANN

daniel.botwood@almliquor.com.au

dean.sun@almliquor.com.au

heath.lehmann@almliquor.com.au

NICK MARTENS

SCOTT ARCHER

TODD HUNTER

DANIEL BOTWOOD RETAIL EXECUTION REPRESENTATIVE North Territory 0407 255 009

BUSINESS DEVELOPMENT MANAGER Central Territory 0427 949 830 nick.martens@almliquor.com.au

DAVID HUTCHISON RETAIL EXECUTION REPRESENTATIVE Central Territory 0419 206 721

david.hutchison@almliquor.com.au

MICHELLE MURRELL IGA PROMOTIONS COORDINATOR 8368 6308

michelle.murrell@almliquor.com.au

IGA LIQUOR PROMOTIONS IGA Liquor Team 8368 6318 iga.liquor@almliquor.com.au

RETAIL EXECUTION REPRESENTATIVE Central Territory 0456 716 805

RETAIL EXECUTION REPRESENTATIVE West Territory 0428 582 994

BUSINESS DEVELOPMENT MANAGER East Territory 0448 790 245

STATE PROJECT MANAGER 0419 165 738

WILMA RICKARD

DEBORAH BARRESE

todd.hunter@almliquor.com.au

scott.archer@almliquor.com.au

IBA MARKETING COORDINATOR 0437 532 991

RETAIL EXECUTION REPRESENTATIVE East Territory 0447 926 558

deborah.barrese@almliquor.com.au

wilma.rickard@almliquor.com.au

JACQUELINE HAMILTON

IGA RETAIL PROMOTIONS COORDINATOR 0408 289 426

jacqueline.hamilton@almliquor.com.au

CUSTOMER SERVICE 1300-881-458

VIC PROMOTIONS

Cellarbrations & The Bottle O 8368 6330 vicpromotions@almliquor.com.au

Please note items may not be available in all regions and prices may vary.

Please check availability with your BDM.