Here’s our story, with a dash of project highlights… and always more than you ordered.
Steeped in legacy
From a humble beginnings in 2001, we’re now steeped in over 25 years of experience.
The right ingredients
We blend the right mix of strategy, data-driven insights and creativity, with every action crafted with intention.
Our signatures
Integrated marketing solutions for Government, corporate and ambitious brands across internal, B2B and B2C channels.
The perfect blend
We’re a team of industry-leading talent, expertise and creativity that combine to create something greater.
How we impact your brand
We approach your brand with a holistic perspective, crafting bespoke marketing strategies that drive meaningful and transformative results. By staying ahead of evolving trends, we ensure sustained growth and impactful outcomes across the full marketing landscape.
Research and Strategy
Campaigns and Promotions
Branding and Creative Templates
Graphic Design
Social Media and Content Creation
Email Marketing Websites and Digital Media
Videography and Animation
Events and Activations
Point-of-Sale and Packaging
Packaging
Sales Collateral
Our client partners
From ambitious start-ups to government agencies and iconic brands, our clients trust us to deliver again and again.
Many have partnered with us for over a decade, a testament to our ability to consistently evolve, stay fresh, and never miss on delivery.
Genuine Care Relentless Ownership Curious Visionaries Adaptive Movers
We prioritise YOU, building stronger partnerships, encouraging collaboration, and delivering clever, high-quality outcomes no matter the project’s scale.
It’s big-agency expertise, but with the added care and dedication that you deserve.
At our core, we operate with an unwavering sense of ownership, ensuring that your success is our success.
We’re not just an extension of your team, we’re passionate advocates invested in every detail and dedicated to delivering real outcomes.
We believe in the power of constant curiosity, asking bold questions, thinking outside the box, and delivering with generosity.
It’s often the small ideas and subtle adjustments that spark true transformation, and this mindset is deeply ingrained in our agency’s culture.
From collaborating with a diverse portfolio of brands and top-tier talent, we’ve streamlined our agency to deliver an agile approach that adapts swiftly to evolving needs.
We’re always ready to pivot, ensuring your brand remains positioned for success, without compromising on creativity and quality.
A taste of client feedback...
I love working with TD! You are very professional and efficient! One of the best agencies I have ever worked with (and I have an agency background therefore can be picky). Thank you for all your hard work and efforts.
TD showed excellent prioritisation, time management and resource management skills to deliver top quality creative under pressured conditions, including time restrictions and changing scope.
TD, you have gone above and beyond in the seven months that I have been here. I really appreciate all the effort that you guys put in to every request, no matter how insane.
Sip-worthy successes
Project Highlights
TuffPlans Australia
Brand Relaunch & Marketing Program
The brief
Under new ownership, support the relaunch of TuffPlans into the Australian market.
The strategy
To help drive visibility in market and support the relaunch, we conducted a brand refresh and go-to-market strategy.
The refresh included the execution of a comprehensive suite of brand assets and communications engaging both resellers and customers.
The full suite of deliverables included:
• Brand refresh and visual identity
• Brand stationery
• Presentation template
• Reseller sales detailer and in-store collateral
• Website refresh
• eDM communications
• Reseller marketing toolkit
• Sponsorship communication.
The results
We implemented a dual-growth strategy, empowering brand resellers through structured onboarding and support, while also opening direct-to-consumer channels to broaden reach and boost sales. The result has been consistent month-on-month growth and diversification of product offering.
TuffPlans Australia
Social Media Management
The brief
Manage the organic social media presence of TuffPlans’ META (Facebook and Instagram) pages, with the goal of increasing brand awareness, engagement, and ultimately driving product sales.
The strategy
With minimal social presence, TD developed a comprehensive social media strategy focused on building brand credibility and fostering engagement.
Our approach centered on a clear content strategy that captured attention, showcased product proof in compelling ways, and supported conversions through a structured user journey. We implemented:
• consistent, brand-aligned content tailored to TuffPlans’ target audience
• a mix of entertaining, educational, promotional, and behind-the-scenes content to build trust and interest.
• proactive community management to foster relationships and boost visibility
• ongoing optimisation based on performance insights and audience behaviour.
The results
• 1,966% increase in engagement in initial 3 months.
• 415% increase in page followers in initial 3 months.
• Ongoing direct sales from organic social efforts.
Sydney Home Design Centre Branding and Marketing Program
The brief
Development of a comprehensive brand refresh and new visual identity, followed by the execution of an integrated marketing strategy and program.
The strategy
To reposition Sydney Home Design Centre (formerly JBH Design Centre) as the leading destination for interior home renovations, we implemented a comprehensive rebrand. This included:
• Branding and Visual Identity Kit
• Custom iconography
• Stationery suite and sales collateral
• Website - sydneyhdc.com
• In-store and external signage
• Monthly email marketing program
• Quarterly ‘CREATE’ Magazine (print and digital)
• Social Media Program
• Event collateral and marketing (e.g: Sydney Expo).
• Supplier marketing.
Following the rebrand, we strategically executed a fully integrated marketing program, designed to create cohesion across all brand touchpoints.
This approach ensured consistent and impactful engagement with target audiences, ultimately reinforcing the brand’s authority in the market, driving customer engagement and sales.
Sydney Home Design Centre
Social Media Management
The brief
Manage the organic social media presence of Sydney Home Design Centre’s META (Facebook and Instagram) pages, with a focus on boosting brand awareness, driving engagement, and supporting sales across their product and service offerings.
The strategy
TD crafted a targeted social media strategy designed to position Sydney Home Design Centre as a go-to destination for home design inspiration and solutions.
The strategy was built around a content approach that balanced inspiration and information, while guiding users toward conversion through an intuitive content journey. We implemented:
• visually-led, brand-consistent content tailored to interior design and renovation enthusiasts
• a mix of inspirational room reveals, design tips, educational content, and promotional highlights
• behind-the-scenes content to humanise the brand and showcase industry expertise
• proactive community engagement to build relationships and encourage word-of-mouth
• ongoing performance tracking and content optimisation based on audience behaviour.
The results
• 2,688% increase in engagement in initial 3 months.
• 18% increase in page followers in initial 3 months.
• Consistent inbound enquiries and direct sales attributed to organic content.
Astute Timber Branding and Marketing
The brief
Support the launch and growth of Australian Wood Industries new sub-brand, ASTUTE Timber.
The strategy
TD partnered with Australian Wood Industries to lead the brand strategy and execution behind their new product offering, Astute Timber.
Astute, a premium architectural timber range, is an elevated offering from their wider product portfolio. As such, we developed a brand that both aligned with the Astute positioning and audience, whilst still being recognisable as part of the wider product suite.
The newly developed brand was executed across a range of collateral targeting our key recommenders, architects and high-end builders, encouraging them to integrate the Astute range into their client plans.
Project deliverables included:
• Brand strategy
• Brand visual identity and assets
• Stationery and collateral templates
• Presentation portfolio
• Sales brochure
• Website - astutetimber.com.au
• Profile renders
• Event collateral
• Social media marketing
Johnson Bros Mitre 10
Social and Digital Marketing Program
The brief
Elevate Johnson Bros Mitre 10’s brand presence across social, digital and in-store channels to drive customer engagement, increase foot traffic, and ultimately boost sales.
The strategy
TD implemented a strategic, insight-driven marketing approach designed to deliver a consistent and engaging brand narrative across key channels — social media, email marketing, and in-store TV.
Social media led the campaign, anchored by a tailored content calendar that aligned with seasonal buying patterns, in-store events, and promotional priorities.
Content was developed with key customer segments in mind, featuring DIY advice, product highlights, staff profiles, and community engagement — all delivered with a tone that balanced authority and approachability. A touch of humour was incorporated to reflect the brand’s authentic, local voice.
Content was optimised for cross-platform use, extending reach and frequency while maintaining consistency across all digital touchpoints.
The results
• 874% increase in social impressions in initial 2 months.
• 5,443% increase in social interactions in initial 2 months.
• 50% average email open rate and 2% click-throughrate, above industry standards.
Australian Wood Industries Awareness Media Campaign
The brief
Execute a campaign to increase awareness and favourability of Australian Wood Industries, a specialist timber company, amongst key audiences—tradesmen and serious home renovators.
The strategy
TD conducted initial audience research to help further define our audience profile, their attitudes and perceptions, and better understand the key media channels to engage with them.
Research outcomes helped inform an integrated media strategy, predominately focused on digital platforms, that would act as both the initial go-to-market brand launch pad and an awareness driver. The 4-week campaign was activated pre-Easter, in the lead up to a key timber purchasing period. Deliverables included:
• Campaign strategy and creative execution.
• Digital advertising (programmatic) on high-traffic news and sports placements.
• Organic social program.
• Social media advertising on Facebook, LinkedIn and Instagram (including A/B testing and optimisation).
• Social media retargeting.
• Paid search for brand protection and visibility.
• Radio advertising.
Australian Wood Industries Trade Strategy and Sales Collateral
The brief
Develop an Australian Wood Industries (AWI) trade (stockist) strategy and supporting education tools to aid stockists in promoting our brand and products direct to customers in-store.
The strategy
TD researched and developed a phased stockist strategy that sought to support AWI’s existing stockist network, whilst having the flexibility to scale to cater for any future brand growth.
The strategy focused on four key pillars, each aimed at guiding our stockists through key partnership milestones and included:
• onboarding
• educating
• nurturing
• rewarding.
Each key pillar included a suite of tactics and activities to deliver on the objectives. Further, TD assisted with the development and execution of some of these tactics, including:
Develop a cut-through promotion to encourage purchase of any of the ‘Healthy Care’ range throughout Chemist Warehouse stores nationally.
The strategy
TD developed a promotional campaign leveraging Healthy Care brand ambassadors Kyal and Kara, wellknown for their roles on The Block. Given their strong association with home improvement, the promotion was designed to appeal to a broad audience interested in enhancing their living spaces. The campaign centred around the compelling offer: “Win $20,000 and a home styling session with Kyal and Kara.” This concept effectively combined aspirational lifestyle elements with the ambassadors’ expertise, aligning perfectly with both the brand and consumer interests.
The deliverables
• Digital and social suite
• TVC
• Trade communications
• Print advertisement
• POS (in-store Chemist Warehouse).
The results
Available upon request.
Oral-B
iO Power Toothbrush Professional Product Launch
The brief
Develop, manage and execute a virtual launch for Oral-B’s new iO power toothbrush to create industry buzz and educate key dental influencers to recommend to their patients.
The strategy
TD developed an engaging launch campaign strategy encompassing the following elements.
• 3 live virtual launch events via dedicated brand event microsite.
• Hosted by selected industry key opinion leaders.
• 100 dental industry professionals and media in attendance (Australia-wide).
• Product launch and detailing of key features and clinical benefits to assist with patient recommendation.
• Premium launch kits distributed to attendees prior to their registered event (products, gifting, snacks).
• Launch kits locked with code which was revealed at session to drive hype and event attendance.
The results
• 100% invitee attendance.
• 98% of attendees confirmed they are likely to recom mend the product to their patients.
• Earned media through PR coverage, professional product reviews and industry publication news articles.
Live Virtual Presentation
Launch Pack EVENT
ORAL-B iO
EVENT SNACKS & ORAL-B PRODUCT PACK
Brisbane City Council Metro Campaign
The brief
Introduce a new transport solution, Brisbane Metro, and educate residents on how the Metro will benefit all of Brisbane as part of a greater transport network.
The strategy
TD executed a creative communication campaign, leveraging the existing Mobility narrative to continue to build on Council’s transport story and momentum.
A campaign tagline, ‘Get to know Brisbane Metro’ was introduced, supported by a suite of devices highlighting the Metro solution’s key benefits.
The hero creative asset visually communicated the greater transport network and how this linked in with the suburban bus and train services.
The campaign went to market with:
• 30”, 15” and 6” animated videos (pushed both online and outdoor)
• Station takeovers
• Print advertisements
• Billboards
• Transit
• Animated shopping centre panels.
The results
• 400% increase in traffic to the webpage at launch
• 194k (15sec) and 223k (30sec) video views on YouTube.
Church & Dwight - Waterpik
Professional Launch & Sales Collateral
The brief
Church and Dwight Australia acquired Waterpik in July 2018. Through the acquisition they developed a professional range available exclusively to Dental Professionals and Dental Practices. They briefed TD to launch Waterpik to Dental Practices nationally with the following objectives: Product awareness and education, personal trial, professional recommendation and professional retailing.
The strategy
To achieve client objectives, TD developed a multi-level strategy encompassing the following:
• Direct Mail
• Email Marketing
• Professional advertising
• Social media management
• Telemarketing support to sell in offers and provide product education
• Patient education materials
• Development of e-commerce site to sell Waterpik directly to dental practices
• Professional education
• Exhibitions and Industry Events.
The results
Over 3,000 professional education sessions to practices nationwide with over 65% uptake on trial offers.
Church & Dwight - Waterpik Sonic Fusion Product Launch
The brief
Launch the new Waterpik sonic fusion® to Dental professionals, Australia-wide.
The strategy
Leveraging TD’s industry expertise and extensive Dental Professional database, we executed a multi-level strategy to educate and engage Dental Professional on Waterpik’s new sonic fusion® product.
The strategy included the following touch points:
• Email marketing campaign
• Professional advertising
• Journal advertising
• Social media strategy
• Professional education detailing
• Professional launch collateral and communications
• Exhibitions
• Industry events
• Product uploaded on the e-commerce site to sell directly to dental practices.
The results
Available upon request.
Great Barrier Reef Foundation Awareness Campaign
The brief
Shift audience views from a place of low awareness and low perceived impact, to high awareness and high perceived impact.
The strategy
Leveraging comprehensive brand and audience insights, TD developed a cost-effective campaign and creative strategy that focused on delivering the right information, at the right time and in the right place.
A balance of emotive and informative storytelling and visuals were used to communicate a complex, detailed story in a way that was meaningful and engaging. The Foundation’s key Reef-saving projects were at the forefront of the campaign, demonstrating progress and underpinning hope for the Reef’s future. TD delivered:
• Communication and creative strategy
• 10 x 15” and 30” impact videos
• 2-minute board campaign video
• Digital advertising display suites
• Social media assets
• Press advertisements
• Retail Digital Boards
The results
• 5.7% increase in Foundation’s reputation.
• 8% increase in brand advocacy and favourability.
• 5,932,156 campaign reach.
NSW Health Health & Medical Research
Re-brand and Creative Templates
The brief
Development of a NSW Health and Medical Research visual identity and supporting creative templates that increased recognition, helped to cross-leverage initiatives and programs, and positioned NSW as a global centre of excellence.
The strategy
TD facilitated a workshop with key stakeholders to deep dive into the brand, its offering, perceptions and creative expectations. Key insights were leveraged to steer our creative concepts and ensure recommendations engaged a range of target markets. Upon refinement of concepts, TD conducted in-market testing of the preferred concept to verify the creative direction. Additional sub-brands were also introduced to further define specific programs and initiatives via complimentary colours and iconography.
TD then developed a suite of creative templates to support consistent creative implementation ongoing. These included:
• eDM
• Social posts and assets
• Publications and newsletters
• PowerPoint presentation
• Pull-up banner
• Visual Identity Guidelines.
Berrigan Shire Council
Council Rebrand & Collateral
The brief
Develop a refreshed brand for Council, a brand that has remained untouched for over 20 years. The key objective was to ensure that the refreshed brand would both pay homage to the region’s rich history, whilst also bringing it into the future.
The
strategy
To gain a clear understanding of Berrigan Shire, TD conducted a brand audit, Council SWOT, stakeholder consultations, and a competitor review. This research revealed four key regional attributes: lifestyle, the Murray River, agriculture, and landscape. These insights shaped the brand refresh, with creative elements reflecting these themes, resulting in a vibrant evolution aligned with the Council’s and community’s current vision and values.
The deliverables included:
• Refreshed brand logo suite.
• Brand guidelines.
• Stationery suite and templates.
• Publications.
• Social media templates.
• Brand collateral.
• Signage.
• Videos.
• Strategic Plans and Reports.
Dettol Healthy Habits Primary School Program
The brief
Drive Dettol brand awareness and deliver education that encourages families to be healthy and hygienic.
The strategy
Leveraging our primary schools database, TD launched the ‘Healthy Habits’ Primary School Program. Schools had the opportunity to register in the Program and receive a comprehensive curriculum-aligned Teachers Resource Kit and Dettol product samples.
• Ongoing eDM communciations with additional related content and activities
• Dettol sample kit to help reinforce the Program learnings in the classroom.
The results
• Over 40% of Australian primary schools registered for the Program, actively requesting Dettol branded materials and samples.
Ralph Lauren
Big Pony Fragrance Activation
The brief
Drive sales of Ralph Lauren’s Men’s Big Pony Fragrance Collection.
The strategy
TD crafted an immersive brand activation to coincide with the launch of their four new fragrance SKUs, designed to generate excitement and drive sales.
TD orchestrated a dynamic two-day activation in which carefully chosen brand ambassadors toured Sydney in branded Mini Coopers, distributing fragrance samples at high-traffic locations.
The activation was strategically timed to align with flagship store launches, and event footage was captured and amplified across social media and owned channels to maximise reach and engagement.
TD managed all aspects of the activation, from ideation and creative, through to planning, logistics and execution.
The results
• Distribution of over 15,000 fragrance samples.
• Significant sales increases in stores near sampling locations.
• Activation used as the benchmark for the collection’s launch globally.
NSW Government
Business Connect Campaign
The brief Drive preference of the NSW Government Business Connect Program and increase quality leads.
The strategy
TD researched and developed the campaign strategy and communication plan, including creative development and execution of an integrated campaign considering multichannel media, internal communications and stakeholder collateral. The campaign was tailored towards specific target markets, including metropolitan and regional locations, various business industries and CaLD audiences, to assist in driving the key messages.
The campaign included:
• Metropolitan, Regional and CaLD Press (total 28 publications)
• Social Media content plan (Facebook, Twitter and LinkedIn), copywriting and imagery
• Website Consultation, copywriting and image tiles
• Collateral (pull-up banners, infographics, advisor maps and lists).
TheraBreath Professional Sampling Campaign
The brief
TheraBreath, newly acquired by Church & Dwight Australia, enlisted TD’s expertise to introduce the brand to the professional dental channel.
The strategy
Leveraging TD’s robust dental professional database, we implemented an engaging sampling activation aimed at encouraging dental professionals to trial and recommend TheraBreath to their patients.
To ensure targeted and meaningful sampling, dental professionals were required to opt-in and request samples through a dedicated microsite. Each request was verified against our dental database before dispatching the samples in a visually appealing TheraBreath kit, designed to create a memorable unboxing experience.
The samples were complemented by professional collateral, including a product detailer and recommendation pad, empowering dental professionals to confidently recommend TheraBreath to their patients and enhancing the overall impact of the campaign.
The results
• Distribution of 40,000 samples directly to engaged target audience.
• Brand achieved forecasted sales KPIs for year 1.
• Approval of phase 2 professional sampling activity.
