Here’s our story, with a dash of project highlights… and always more than you ordered.
Steeped in legacy
From a humble beginnings in 2001, we’re now steeped in over 25 years of experience.
The right ingredients
We blend the right mix of strategy, data-driven insights and creativity, with every action crafted with intention.
Our signatures
Integrated marketing solutions for Government, corporate and ambitious brands across internal, B2B and B2C channels.
The perfect blend
We’re a team of industry-leading talent, expertise and creativity that combine to create something greater.
How we impact your brand
We approach your brand with a holistic perspective, crafting bespoke marketing strategies that drive meaningful and transformative results. By staying ahead of evolving trends, we ensure sustained growth and impactful outcomes across the full marketing landscape.
Research and Strategy
Campaigns and Promotions
Branding and Creative Templates
Graphic Design
Social Media and Content Creation
Email Marketing Websites and Digital Media
Videography and Animation
Events and Activations
Point-of-Sale and Packaging
Packaging
Sales Collateral
Our client partners
From ambitious start-ups to government agencies and iconic brands, our clients trust us to deliver again and again.
Many have partnered with us for over a decade, a testament to our ability to consistently evolve, stay fresh, and never miss on delivery.
Genuine Care Relentless Ownership Curious Visionaries Adaptive Movers
We prioritise YOU, building stronger partnerships, encouraging collaboration, and delivering clever, high-quality outcomes no matter the project’s scale.
It’s big-agency expertise, but with the added care and dedication that you deserve.
At our core, we operate with an unwavering sense of ownership, ensuring that your success is our success.
We’re not just an extension of your team, we’re passionate advocates invested in every detail and dedicated to delivering real outcomes.
We believe in the power of constant curiosity, asking bold questions, thinking outside the box, and delivering with generosity.
It’s often the small ideas and subtle adjustments that spark true transformation, and this mindset is deeply ingrained in our agency’s culture.
From collaborating with a diverse portfolio of brands and top-tier talent, we’ve streamlined our agency to deliver an agile approach that adapts swiftly to evolving needs.
We’re always ready to pivot, ensuring your brand remains positioned for success, without compromising on creativity and quality.
Pre-qualified suppliers
Tactical Directions are pre-qualified suppliers on the following procurement panels:
Australian Government
NSW Government
ACT Government
Queensland Government
NSW Health
Local Government Procurement
Queensland Local Buy
Ballina Shire Council
Berrigan Shire Council
Cassowary Council
Procter and Gamble Australia and New Zealand
Unilever Australia
Reckitt Benckiser
A taste of client feedback...
I love working with TD! You are very professional and efficient! One of the best agencies I have ever worked with (and I have an agency background therefore can be picky). Thank you for all your hard work and efforts.
TD showed excellent prioritisation, time management and resource management skills to deliver top quality creative under pressured conditions, including time restrictions and changing scope.
TD, you have gone above and beyond in the seven months that I have been here. I really appreciate all the effort that you guys put in to every request, no matter how insane.
Sip-worthy successes
Project Highlights
GreenPower Program Strategy 2025–2029
The brief
Creatively execute the GreenPower Program Strategy 2025–2029 ensuring content is presented in a visually engaging way.
The strategy
TD began the project with a comprehensive kick-start meeting, bringing together key GreenPower stakeholders to define the project brief, align on creative direction, and set clear milestones for approval. This collaborative session helped ensure all teams were aligned from the outset.
We then executed the strategy which focused on delivering a visually compelling document that not only adhered to the brand’s guidelines but also transformed complex information into digestible, engaging content. By leveraging dynamic infographics and custom illustrations, we simplified the content, creating a user-friendly and engaging document that enhanced clarity and accessibility.
The Strategy creative direction developed by TD then became the benchmark look and feel for future GreenPower communications.
GreenPower Brand Collateral
The brief
Manage the ongoing development and rollout of GreenPower’s brand collateral and communications.
The strategy
Leveraging GreenPower’s brand guidelines and TD’s established creative style, we set up a streamlined process and creative templates that allowed us to be agile to GreenPower collateral requests while maintaining brand integrity and meeting compliance requirements.
We then designed and delivered a comprehensive suite of assets to support both GreenPower’s core messaging and their retailer communications. This suite included:
• Fact sheets – clear, plain-English summaries explaining how GreenPower works, program benefits, and key updates.
• Website assets – refreshed web banners, infographics and assets to help simplify complex information for customers.
• Infographics – visual explainers that broke down complex data in a simple way.
• Case studies – stories showcasing real-world examples of organisations using GreenPower to meet sustainability goals.
• Best practice guides - guides to help retailers promote GreenPower and support their customers on their renewable energy journey.
GreenPower
Renewable Gas Certification Pilot
The brief
Deliver a comprehensive suite of informative resources for GreenPower, an accredited renewable energy product, ensuring clear communication of their Renewable Gas Pilot to various stakeholders.
The
strategy
Drawing upon GreenPower’s brand guidelines, TD crafted a collection of visually compelling communication materials. In order to boost engagement and improve education regarding the Renewable Gas Pilot, TD incorporated infographics, iconography, and complementing visual assets. Strategic use of the brand’s colour palette was also applied to deliver dynamic layouts and effectively emphasise key messages.
The deliverables included:
• program detailer
• infographic
• pull-up banner.
NSW Government Energy Social Programs
Communication Strategy & Collateral
The brief
Develop and implement a comprehensive communication and creative strategy with the objective of driving awareness and increasing uptake of NSW Government’s Energy Social Programs rebates and schemes.
The strategy
TD conducted an extensive research phase, using insights to shape the strategic recommendations. We proposed a comprehensive six-pillar communication solution, placing a strong emphasis on optimising government opportunities and fostering retailer relationships. This was complemented by strategic 3rd party collaborations and evidence-based targeted paid media to maximise impact.
Our strategy was further strengthened by a creative approach that combined empowering messaging with unique creative elements, establishing an emotional connection with our target audiences.
The deliverables
• research
• communication and creative strategy
• implementation plan
• program guidelines
• campaign collateral.
NSW Government Seniors Energy Rebate
Media Campaign
The brief
Execution of a media campaign to promote NSW Government’s Senior Energy Rebates to eligible audiences.
The strategy
Building on the comprehensive Energy Social Programs creative strategy developed by TD, we executed a highly targeted media campaign aimed at key audience segments. These segements were selected based on their eligibility to receive the energy rebate, ensuring that our messaging was highly relevant and tailored for maximum impact. This strategic focus allowed us to optimise the budget for the highest possible conversion rates. The targeted audiences included:
• Regional communities.
• Indigenous communities.
• Arabic and Assyrian.
• Vietnamese, Cantonese, and Mandarin.
The deliverables
Our campaign produced a large volume of assets to engage the targeted audiences effectively across multiple platforms:
• 80 x press advertisements (English and CaLD).
• 30 x digital display assets (CaLD).
• 20 social media assets (English and CaLD).
EnergyCo
Branding and Communications
The brief EnergyCo was newly formed to maximise the opportunities created by the transformation of the NSW electricity system by coordinating investment in Renewable Energy Zones (REZs) across the State. TD were briefed to help establish a consistent brand delivery to market, along with the creation of creative templates and collateral.
The strategy
TD worked with EnergyCo to develop a sub-brand identity to help improve recognition of EnergyCo, and the work they’re doing, in market.
To assist with consistent and accurate execution of the brand, TD then developed an extensive range of creative templates and collateral for ongoing use by internal creative users. TD continued to support EnergyCo through consultancy services, including guidance on improving internal processes, regular brand onboarding for new employees, and implementation of a central hub to house all available brand assets and imagery.
The deliverables
Sub-brand identity, Stationery (business cards and letterhead), Website and email creative assets, Creative templates (corporate document, PowerPoint, fact sheet, flyer, meeting agenda, briefing note), Infographics, graphics and maps, Presentations, Brochures, flyers and fact sheets, Signage, Event collateral and Project consultancy.
EnergyCo Explainer Video Series
The brief Educate key stakeholders and communities on EnergyCo’s role in maximising the opportunities created by the transformation of the NSW electricity system by coordinating investment in Renewable Energy Zones (REZs) across the State.
The strategy
To effectively communicate EnergyCo’s intricate role in a manner that was both straightforward and captivating for our audience, video, a compelling storytelling medium, was strategically selected.
TD adopted an illustrative creative style, aligned to NSW Government’s brand guidelines. This approach allowed us to meticulously craft scenes that authentically depicted the diverse NSW locations, services, and communities required.
During the production phase, we leveraged animation to enhance the creative impact of selected assets. This not only elevated the overall visual appeal but also served to draw the audience’s attention to specific narrative focal points. We complemented this with the inclusion of key messages, music, and a professional voiceover, all of which were seamlessly integrated to further bolster audience comprehension and ensure compliance with accessibility standards.
The video was distributed on EnergyCo’s website, social channels and used as an education tool ongoing.
EnergyCo
Central-West Orana Renewable Energy Zone Project
The brief
EnergyCo, a NSW Government agency, is delivering the Central-West Orana Renewable Energy Zone (CWO REZ) to provide a clean, affordable and reliable power supply for energy consumers across NSW.
As part of this delivery, TD were briefed to develop a range of communications for use at local community and key stakeholder engagement consultations, that help inform and gain input on how to effectively plan, build and operate the CWO REZ.
The strategy
TD worked collaboratively with EnergyCo to develop a suite of communications and collateral across various project phases – pre-consultations, at consultations and post consultations.
TD led the creative process and guided key NSW Government stakeholders to ensure consistent and timely delivery of project outputs were achieved.
Creative execution of a publication, summary document and social suite communicating the NSW Government’s Net Zero Industry and Innovation Program. The Program is Government’s plan to support and partner with industry to reduce emissions and help NSW businesses prosper in a low carbon world.
The strategy
TD researched and executed a suite of highly engaging project deliverables that reflected the innovative and progressive nature of the content, whilst ensuring each was instantly recognisable as a NSW Government initiative.
To further elevate the collateral, drive interest and engagement with the content, TD:
• leveraged the complimentary colour palette to divide content, pull out key information and visually enhance graphics.
• incorporated dynamic, high-quality imagery to support the content.
• developed a suite of visual graphics and infographics to communicate key information.
• developed a suite of iconography to represent core focus areas and pillars.
NSW Government
NSW Hydrogen Strategy and Action Plan
The brief
Execution of a Strategy and supporting Action Plan communicating the NSW Government’s vision for a hydrogen economy and to re-enforce their commitment to reduce NSW’s annual emissions by 18% by 2050.
The strategy
Leveraging the Department’s brand guidelines, TD developed and executed 2 x long-form documents. To ensure the creative reinforced the modern and innovative subject matter, TD:
• developed and incorporated a suite of highly engaging infographics and graphs to visually communicate key information and increase visual interest
• strategically leveraged the secondary and complimentary colour palettes to categorise content, emphasise key messages and assist in creating dynamic and bold creative layouts
• developed an iconography suite for ease of navigation and identification of the four strategic actions.
• stylised a map to ensure seamless integration into the overall document brand look and feel
• selected high impact imagery to complement content
• developed and converted documents into online Accessible PDFs, compliant with the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA.
NSW Government
Electricity Infrastructure Roadmap
Virtual Event Room Assets
The brief
Management and creative development of a suite of creative assets to be incorporated into an online virtual room communicating NSW Government’s plan to transform our electricity system into one that is cheap, clean and reliable.
The strategy
Leveraging the Department of Planning, Industry and Environment’s brand guidelines, TD developed a suite of creative assets including:
• Maps
• Complex infographics
• Graphics
• Presentation slides
• Flyers
• Fact sheets.
TD designed each graphic to suit its specific purpose, whilst ensuring the graphics worked collectively as a suite. Visual enhacements including colour and iconography were also incorporated across the suite to support key messages and improve visual interest.
Further, to help drive engagement, TD ensured that the assets were optimised for the online environment, including accessible design, legibility and colour contrast.
VISIT HTTPS://CAPORTAL.COM.AU/DPE/ EIR?LINKID=134567700 TO LEARN MORE
NSW Government Solar for Low Income Households
Campaign - Phase 1
The brief
The Solar for Low Income Households program provides eligible households with a free solar system installed on their home. TD were briefed on the creative development of a range of media to increase general awareness and encourage eligible homeowners to take up the offer.
The strategy
TD collaborated with NSW Government and their media supplier to execute an integrated media campaign. TD were responsible for the development and management of the creative assets.
TD developed two creative territories that focused on an emotional approach versus a rationale approach. Messaging and imagery were selected to align with each territory, with a simple layout to reflect the context of the media. Creative was then A/B tested in market.
Upon creative approval, TD executed the campaign media including a marketing mix of print, digital advertising and native display including:
• Print advertisements (total 14 publications).
• Digital advertising suite positioned on high-impact websites (total 10 GIFs and 10 static display advertisements).
• Native advertisements (total 6).
NSW Government Solar for Low Income Households & Solar Battery Loan Offer Campaigns - Phase 2
The brief
Development of a suite of videos to increase awareness and take up of the NSW Government Solar for Low Income Households program and the Empowering Homes Solar Battery Loan offer.
The strategy
To communicate the programs and offers, TD collaborated with NSW Government’s media supplier to execute a media campaign targeting eligible NSW residents.
TD were responsible for the development and animation of a suite of videos that would play on Service NSW site distraction screens.
TD developed two creative territories that focused on an emotional approach versus a rationale approach. Messaging and imagery were selected to align with each territory, with a simple layout to reflect the context of the media. Creative was then A/B tested in market, with the higher performing creative optimised for the balance of the campaign.
The campaign was executed in priority turnarounds and was launched for a 9 week period along with additional media tactics (SEM and targeted print advertising).
NSW Government
Home Solar Battery Guide & Supporting Collateral
The brief
Content refinement and design development of a suite of collateral for NSW Home Solar Battery communications.
The strategy
Leveraging previous content and creative, TD initially reviewed and refined copy for the NSW Home Solar Battery Guide. TD focused on improving the readability and simplifying to the level of the target audiences, driving understanding of the document context.
Upon content approval, TD developed an updated creative concept that respected the new brand guidelines and sought to bring the content to life in a visually appealing way. TD incorporated infographics and visual assets to support information and improve reader experience.
The project deliverables included:
• interactive and accessible 64-page Guide
• suite of case studies
• suite of practical examples.
NSW Government
NSW Electric Vehicle
Charging Site Maps
The brief
NSW will be the easiest place to buy and use an electric vehicle in Australia, with a $131 million investment to develop a world-class charging network. To assist, TD were briefed to develop NSW and Greater Sydney maps indicating transport routes that will be electrified with fast charging sites.
The strategy
TD sourced both a NSW and Greater Sydney map image base and recreated, followed by design alignment to the NSW Government guidelines (colours, fonts, etc) and accessibility requirements.
To clearly communicate the transport routes, TD selected a highly contrast colour and applied a glow effect to create an ‘electrified’ feel. Highway and key road markers were overlayed to assist with providing geographic context, along with key cities (e.g: Newcastle, Canberra, Wollongon and the Blue Mountains).
Additional credentials
Oral-B
iO Professional Product Launch
The brief
Develop, manage and execute a virtual launch for Oral-B’s new iO power toothbrush to create industry buzz and educate key dental influencers to recommend to their patients.
Launch Pack
The strategy
TD developed an engaging launch campaign strategy encompassing the following elements.
• Teaser communication.
• Invites to Key Opinion Leaders and management of RSVP’s follow-ups.
• Premium VIP launch pack containing the iO brush, Oral-B products and snacks. To add additional excitement, the launch packs were locked with the code being revealed via a microsite TD developed the day prior to launch.
• Virtual event microsite.
• Production of pre-recorded session content.
• Live streaming of the event across 3 x session times on the launch day, including live Q&A session.
• Post event analysis.
The results
The launch strategy proved very engaging with ongoing communications/excitement in the lead up. Post event analysis showed:
EVENT INSTRUCTIONS
• 100% of attendees were extremely satisfied with the overall event experience
• 100% of attendees are likely to recommend this new brush to their patients.
Live Virtual Presentation
ORAL-B iO
EVENT SNACKS & ORAL-B PRODUCT PACK
Nature’s Care
Healthy Care Chemist Warehouse Consumer Promotion
The brief
To develop a cut-through promotion to encourage purchase of any of the Healthy Care range throughout Chemist Warehouse Stores Nationally.
The strategy
TD developed a promotion showcasing the Healthy Care Brand Ambaadors, Kyal and Kara from ‘The Block’ fame. Due to their celebrity status being from home improvement, we tied this in to a promotional theme that would suit a large target audience and take into account the popularity of people wanting to improve their homes due to lock downs. The promotional concept “Win $20,000 dollars and a home styling session with Kyal and Kara” was developed.
As part of the promotion, TD managed the following elements:
• Liaison with Chemist Warehouse
• Development of all creative assets
• Ensuring assets met regulatory approvals for both the promotion and the products
The creative was rolled out across the following touchpoints:
• Digital and social suite
• TVC
• Trade communications
• Print advertisement
• POS (in-store Chemist Warehouse)
Great Barrier Reef Foundation Awareness Campaign
The brief
Shift audience views from a place of low awareness and low perceived impact, to high awareness and high perceived impact.
The strategy
Leveraging comprehensive brand and audience insights, TD developed a cost-effective campaign and creative strategy that focused on delivering the right information, at the right time and in the right place.
A balance of emotive and informative storytelling and visuals were used to communicate a complex, detailed story in a way that was meaningful and engaging. The Foundation’s key Reef-saving projects were at the forefront of the campaign, demonstrating progress and underpinning hope for the Reef’s future. TD delivered:
• Communication and creative strategy
• 10 x 15” and 30” impact videos
• 2-minute board campaign video
• Digital advertising display suites
• Social media assets
• Press advertisements
• Retail Digital Boards
The results
• 5.7% increase in Foundation’s reputation.
• 8% increase in brand advocacy and favourability.
• 5,932,156 campaign reach.
Church & Dwight - Waterpik
Professional Launch & Sales Collateral
The brief
Church and Dwight Australia acquired Waterpik in July 2018. Through the acquisition they developed a professional range available exclusively to Dental Professionals and Dental Practices. They briefed TD to launch Waterpik to Dental Practices nationally with the following objectives: Product awareness and education, personal trial, professional recommendation and professional retailing.
The strategy
To achieve client objectives, TD developed a multi-level strategy encompassing the following:
• Direct Mail
• Email Marketing
• Professional advertising
• Social media management
• Telemarketing support to sell in offers and provide product education
• Patient education materials
• Development of e-commerce site to sell Waterpik directly to dental practices
• Professional education
• Exhibitions and Industry Events.
The results
Over 3,000 professional education sessions to practices nationwide with over 65% uptake on trial offers.
Brisbane City Council
Liveability Sentiment Campaign
The brief
Raise awareness of the key role that Council plays in shaping Brisbane into the liveable city that residents enjoy every day, now and in the future.
The strategy
Informed by research, TD were required to consider Council’s two existing themes, ‘Keeping Brisbane clean, green and sustainable’ and ‘Creating new lifestyle and leisure opportunities’ and realigned into a single theme that embodied liveability.
TD leveraged market insights to develop the liveability proposition, ‘Growing your Brisbane lifestyle’. This theme was brought to life through a lifestyle focused concept that emotionally connected audiences with the breadth of opportunity available in a warm and authentic way. Illustrative animation was then incorporated to further highlight the campaign proof points in a modern and engaging way.
The deliverables
The campaign was a large-scale initiative, with an integrated execution approach including:
• 3 x 30 & 15 second TVCs
• Social videos and assets
• Print and digital advertising
• Targeted DLX mailers
• Animated digital panels
• Metrobacks and interiors
• Billboards.
Berrigan Shire Council
Council Rebrand & Collateral
The brief
TD were briefed to develop a refreshed brand for Council, a brand that has remained untouched for over 20 years. The key objective was to ensure that the refreshed brand would both pay homage to the region’s rich history, whilst also bringing it into the future.
The
strategy
To ensure TD had a thorough and accurate understanding of Berrigan Shire, a range of research activities were undertaken including a brand audit, Council SWOT, stakeholder discussions and competitor brand review. These research activities identified four broad key attributes as best representing the region; their lifestyle, the Murray River, agriculture and the landscape.
TD leveraged these attributes to guide the brand refresh concept direction, incorporating creative assets that visually linked to these attributes. The result, a vibrant brand evolution that aligns with Council and the community’s values and vision of today.
The
deliverables
TD delivered a suite of refreshed brand assets and collateral to support a seamless and consistent implementation of the brand identity.
These included: Refreshed brand logo, Logo suite, Brand Identity Guidelines, Stationery (business card, letterhead and email signature), Publications, Social templates, PowerPoint template, Presentation folder, Signage, Launch video and various word documents.
TuffPlans
Australia
Brand Relaunch & Marketing Program
The brief
Under new ownership, support the relaunch of TuffPlans into the Australian market.
The strategy
To help drive visibility in market and support the relaunch, we conducted a brand refresh and go-to-market strategy.
The refresh included the execution of a comprehensive suite of brand assets and communications engaging both resellers and customers.
The full suite of deliverables included:
• Brand refresh and visual identity
• Brand stationery
• Presentation template
• Reseller sales detailer and in-store collateral
• Website refresh
• eDM communications
• Reseller marketing toolkit
• Sponsorship communication.
The results
We implemented a dual-growth strategy, empowering brand resellers through structured onboarding and support, while also opening direct-to-consumer channels to broaden reach and boost sales. The result has been consistent month-on-month growth and diversification of product offering.
Brisbane City Council Metro Campaign
The brief
Introduce a new transport solution, Brisbane Metro, and educate residents on how the Metro will benefit all of Brisbane as part of a greater transport network.
The strategy
TD executed a creative communication campaign, leveraging the existing Mobility narrative to continue to build on Council’s transport story and momentum.
A campaign tagline, ‘Get to know Brisbane Metro’ was introduced, supported by a suite of devices highlighting the Metro solution’s key benefits.
The hero creative asset visually communicated the greater transport network and how this linked in with the suburban bus and train services.
The campaign went to market with:
• 30”, 15” and 6” animated videos (pushed both online and outdoor)
• Station takeovers
• Print advertisements
• Billboards
• Transit
• Animated shopping centre panels.
The results
• 400% increase in traffic to the webpage at launch
• 194k (15sec) and 223k (30sec) video views on YouTube.
MLSP
Brand and Website Refresh
The brief
Development of a refreshed brand and website to relaunch MLSP into the market and increase patient acquisition.
The strategy
TD conducted a brand deep dive, including analysis of the existing brand, their SWOT, competitor landscape and wider health based industries. Key findings and insights helped steer the refreshed creative approach, ensuring the brand was both unique in the market, whilst also resonating strongly with key audiences.
Following the brand refresh, TD conducted an audit of the existing MLSP website to gain insights into its performance and identify areas for optimisation.
Initially, TD leveraged audit outcomes to map out a comprehensive website wireframe including navigation functionality and site logic. The approved wireframe then informed both the interface and back-end creative and build requirements.
To help drive site engagement and reduce page bounce rates, TD focused on a combination of strategies including; engaging creative, clear and concise content, emotive imagery and a overall seamless user journey.
Prior to launch TD conducted thorough testing in UAT and live environments, also ensuring the site was optimised for mobile devices.
Astute
Sub-brand launch and collateral
The brief
Support the launch and growth of Australian Wood Industries new sub-brand, ASTUTE.
The strategy
TD partnered with Australian Wood Industries to lead the brand strategy and execution behind their new product offering, Astute.
Astute, a premium architectual timber range, is an elevated offering from their wider product portfolio. As such, we developed a brand that both aligned with the Asuste positioning and audience, whilst still being recognisable as part of the wider product suite.
The newly developed brand was executed across a range of collateral targeting our key recommenders, architects and high-end builders, encouraging them to integrate the Astute range into their client plans.
Project deliverables included:
• Brand strategy
• Brand visual identity and assets
• Presentation template
• Product brochure (including renders)
• Event collateral
• Go-to-market strategy.
Cessnock City Council Waste Avoidance Program Branding
The brief
Consumption levels are rising and causing serious local and global environmental problems. To address these rampant consumption levels, Cessnock City Council has developed a community engagement program that helps improve the attitudes of residents towards consumption. TD were briefed to create a sub-brand for the Council Program, which involved the development of a program name, tagline, logo, and the execution of a suite of promotional materials.
The
strategy
Upon initial briefing, TD conducted a desktop audit for familiarisation with the current Cessnock brand, residents and audience behaviours, and further understanding of wider NSW council Waste Programs. Leveraging our research findings and discovery and taking into account Council’s brief considerations, TD brainstormed and presented various Program name and tagline recommendations. ‘Less is more’ was approved by Council, as it captures the overall program objective/essence, whilst encouraging a friendly and positive conversation for change.
TD creatively executed the following:
• Program logo (primary and secondary variations)
• Less is more style guide.
• 4 x Key theme icons.
• Facebook social tile template.
• Instagram social tile template.
• DL flyer template.
• Advertisement template.
NSW Health Health & Medical Research
Re-brand and Creative Templates
The brief
Development of a NSW Health and Medical Research visual identity and supporting creative templates that increased recognition, helped to cross-leverage initiatives and programs, and positioned NSW as a global centre of excellence.
The strategy
TD facilitated a workshop with key stakeholders to deep dive into the brand, its offering, perceptions and creative expectations. Key insights were leveraged to steer our creative concepts and ensure recommendations engaged a range of target markets. Upon refinement of concepts, TD conducted in-market testing of the preferred concept to verify the creative direction. Additional sub-brands were also introduced to further define specific programs and initiatives via complimentary colours and iconography.
TD then developed a suite of creative templates to support consistent creative implementation ongoing. These included:
• eDM
• Social posts and assets
• Publications and newsletters
• PowerPoint presentation
• Pull-up banner
• Visual Identity Guidelines.
NSW Government
Business Connect Campaign (Phase 1)
The brief
Drive preference of the NSW Government Business Connect Program and increase quality leads.
The strategy
TD researched and developed the campaign strategy and communication plan, including creative development and execution of an integrated campaign considering multichannel media, internal communications and stakeholder collateral. The campaign was tailored towards specific target markets, including metropolitan and regional locations, various business industries and CaLD audiences, to assist in driving the key messages.
The campaign included:
• Metropolitan, Regional and CaLD Press (total 28 publications)
• Social Media content plan (Facebook, Twitter and LinkedIn), copywriting and imagery
• Website Consultation, copywriting and image tiles
• Collateral (pull-up banners, infographics, advisor maps and lists).
City of Gold Coast Bike Share Scheme
Behavioural Change Campaign
The brief Gold Coast Council partnered with Mobike to launch the first bike share scheme in the Gold Coast. TD were briefed to develop a behaviour change campaign to communicate the scheme and to encourage both cyclist and driver etiquette.
The strategy TD developed the marketing activation strategy, central creative idea and messaging for the campaign communicating cyclist and driver etiquette - sharing the footpath with pedestrians, wearing a helmet and drivers staying wide of the rider.
‘Bike like Mike’, an illustrative character, was created to demonstrate these key messages in a fun and engaging manner. The creative execution was rolled out across various touch points within key precincts including:
