‘Blue Wind’ Advertisments

Advertisments made for an intigrated marketing campaign for the Coke brand, tasked with shifting the brand in a transparent direction.

The goal for this project was to work with a marketing team to develop a transparent marketing campaign for hypothetical brand. After conducting reaserch to discover varius effective marketting stratagys, I was tasked with creating a concept for a line of drinks in persuite of a healthy image. This campaign would than be comunicated media, physical publications, and guerilla advertising.

The concept for this brand was inspired by poppy soda brands like Coca-cola, Pepsi, and Dr. Pepper. Blue Wind was a brand that made everyones favorite sodas with less sugar, making it a hielthier alternative. The colors would revolve around a blue theme, and certain design elements would change in color depending on the beverages flavor.

Skills Used

Marketing/Advertisment Design

Logos and can designs were made in Adobe Illustrator, and later brought into photoshop to henhance the reality of what the products and branding would look like. By combining loud, colorful graphics with a clean, healthy aesthetic, my team and I devised a unique brand and marketing aproach for a food & beverage brand looking to take on a heilthy direction. This concept was brought together with attention grabbing imagery, and a short but sweet tagline.

Can Designs