A handmade logo and tagline, given a predetermined name and concept, later elevated through digital logo iterations and mockups.

The prompt for this project revolved around coming up with a logo and style for a brand, only given the name, and a small discription exclaiming the concept of the brand. Given this information I was not only able to create various logo iterations which would be used for difrent types of publication, but capture the healthy/balanced lifestyle aesthetic through various digital mockups.

Client

Designed In Adobe

The idea of using a scale for the logo made sence given the name of the brand. I drew out a slightly abstract logo with lots of curves and round edges taking inspiration from healthy grocery store brands like Whole Foods and Down to Earth. The color palette and typeface accompanying my logo were heavily influenced by Whole Foods. I fine tuned the logo by hand trying to balance it having an organic, abstract theme, with the look of a scale.

Logo Design/Braning/ Mockups

Logo Types

Type Layout

Balance

Organics

Eat Drink Balance • Eat • Drink • Balance

Color Palete