JWU Mens Soccer Event Poster

Editorial event poster designed for the Johnson & Wales University mens soccer program.

The objective was to design a tabloid poster based on an event of our choice. Inspired by the branding for my schools athletic teams, I worked to combine my design style with with photos I took during practices and games to create an exciting, action packed poster for the senerio that Johnson & Wales would hold a soccer camp.

Skills Used

This project gave me the chace to expand my knolege about typographic hirarchy by forcing me to guide the readers eye. I found myself fusing text and graphics in persute of controling the order in which certain parts of the publication were read. Text color, whieght, and alignment were tailored to the way I wanted the pposter to be read.

Giving the poster an epic aesthetic was mandatory, so my colors were vibrant, and my featured image (bottom left) was taken during intense match moment to simulate the game day feeling. The background image showing the same sport with contrasting chill aesthetic was overlayed with a transparent blue layer. This would give the reader an idea of what game days felt like compared to practice days which is important to anyone trying to get recruted.

Type Layout

Summer Id Camp

2022-2023

JWU Providence ID CAMP MENS SOCCER

Graphic Elements

Summer Id Camp

2022-2023

JWU Providence ID CAMP MENS SOCCER

All Sessions Held At Scott’s Miracle Grow Athletic Complex

600 Harbor Side Boulevard Cranston, Rhode Island 02905 AUGUST 3

Color Palete

All Sessions Held At Scott’s Miracle Grow Athletic Complex 600 Harbor Side Boulevard Cranston, Rhode Island 02905 9:30am: Registration