By Bryan Kostiuk
Very rarely does a week go by that I am not asked about the reasons to advertise or the differences between various types of online marketing. While there are any number of answers to the question, depending on the individual, these are some of the reasons that apply to everyone.
REASONS TO Advertise Reach new customers The purebred market and the livestock industry is always changing. New operations begin as old operations disperse. Peoples’ income changes, which means changes in lifestyles and buying habits. The bull buyer who would not consider your bull a few years ago may be a prime customer now. Advertise continuously People don’t have loyalty to a program or the attention span they once did. You must advertise to keep pace with your competition because there is always a competitor that is willing to advertise to get former customers to return and to seek new ones. Remain top of mind until they make a decision Many people postpone making buying decisions. Some buyers will go from sale to sale comparing prices, quality and service. Your name must be fresh in their minds when they pull the trigger. Your competition is advertising There are only so many consumers in the market who are ready to buy at any one time. You need to advertise to keep regular customers, and to counterbalance the advertising of your competition. You must advertise to keep your share of customers, or you will lose them to more aggressive advertisers. Generate traffic to your door and your program Traffic to your program is the first step toward sale increases and expanding your customer base. The more people who contact you, the more possibilities you have to make a sale. Increase sales Advertising works! Look at the breed leaders (maybe you’re one of them). Those that succeed are usually strong and steady advertisers. Look around and you will see that the most aggressive and consistent advertisers in the industry are the most successful. There is always business to generate As long as you’re in business, you have new customers to reach. Advertising not only generates customers now... but in the future as well.
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