London Bike Show | Triathlon Show London • Official Show Guide 2019

OFFICIAL SHOW GUIDE

29-31 MARCH 2019 • EXCEL, LONDON

• MEET THE BROWNLEE BROTHERS • SPECIAL GUESTS & EXPERTS • THE FUTURE OF FEMALE CYCLING • RIDE THE LATEST BIKES • SWIM THE ROYAL DOCKS • FLOORPLAN AND EXHIBITOR LISTINGS INSIDE

FEATURED BIKE: SYSTEMSIX HI-MOD RED ETAP AXS, £7,499.99 GBP

See how at Cannondale.com/SystemSix

Descend faster. Sprint faster. Draft easier. For race day fast. And everyday fast. It’s the Fastest Bike in the World.

A complete go-fast system that boosts speed everywhere you’d expect. And a lot of places you wouldn’t. Climb faster.

The long awaited SystemSix is the fastest UCI-legal road bike on the market today.

SystemSix Faster Everywhere

Welcome to the Shows!

W

elcome to the 2019 London Bike Show and Triathlon Show: London. We’re thrilled that this year the show marks the start of spring, the perfect time to get back out there! Time for the clocks and all that extra daylight for your swim, run or ride. Make the most of it.

We have packed the show with the latest tech, speakers galore, the best products across all disciplines and plenty of fun to be had. Make sure you enjoy every last square metre of the show. Test bikes, shoes, wetsuits, apparel and more. Don’t forget to pop outside and take a dip in the dock! NOWCA, the open water swimming experts will be hosting swims throughout the show and you can even take part in an Aquathlon on Saturday and Sunday.

Whether you’re kickstarting your training, improving your racing or simply getting back in the saddle after a long time away, you’ll find something to suit your needs and ability at the show.

Enjoy the shows and don’t forget to follow us on social media, upload your photos and tag friends and family.

We have plenty of prize giveaways throughout the year so give us a follow!

Frazer Clifford

Managing Director 4

Who’s Where With over 300 of the biggest brands on offer, finding your way around the show floor can be a test of endurance! Here’s how to get from the GAs to the LBs...

EXIT

VIEWING AREA

TEST TRACK

FLOORPLAN PAGE 50

HOPE ACADEMY KIDS TEST TRACK

220 TRIATHLON EXPERTS STAGE

FASTTRAXX PUMP TRACK

COFFEE PIT STOP

CASQUETTE LIVE

CYCLIST CAFE

ENDLESS POOLS & WETSUIT TESTING CHANGING ROOMS

SUBARU PERFORMANCE THEATRE

Cytech Workshops and Fastest Wrench

ENTRANCE HOLDING AREA 50

EXTREME BIKE BATTLE & BMX WORKSHOPS

Cycling for Mental Health Advice Zone

VISITOR EXIT

VISITOR ENTRANCE

Floorplan - FINAL.indd All Pages

51

21/03/2019 3:04 pm

EXPLORE THE SHOW...

TEST TRACK

SUBARU PERFORMANCE THEATRE

220 TRIATHLON EXPERTS STAGE

HOPE ACADEMY KIDS TEST TRACK

EXTREME BIKE BATTLE

CASQUETTE LIVE

NOWCA SWIM ZONE

FASTTRAXX

CYTECH WORKSHOP

INSIDE THE GUIDE...

6 THE BROWNLEE BROTHERS

16 – CASQUETTE LIVE

22 – SHOW HIGHLIGHTS

Don’t miss Jonny and Alistair on stage together as they open the Show!

The very best in women’s cycling in this show-within-a-show!

The latest bikes, the best kit and the newest tech –all for you to try!

8 – THIS YEAR’S SPEAKERS

18 – THE NOWCA SWIM ZONE

34 – SCHEDULES & EXHIBITORS

Come and meet your heroes in the flesh and get advice on being the best!

Take the plunge and enjoy the delights of open water swimming!

What’s happening, when it’s taking place and where to find it!

BROWNLEE BROTHERS

Brothers in Arms Opening this year’s show are the most exciting pair of brothers to enter the world of professional athletics for many years – the Brownlees...

A

ppearing courtesy of OTE Sports, the Brownlees’ official sports nutrition partner, the champion triathlete siblings will cut the ribbon to officially open the 2019 Show, ahead of appearing on stage for a Q&A - where they will impart their highly valuable advice on what it takes to compete at the very highest level in triathlon.

Following the Q&A, the pair will head to the OTE Sports stand to meet and greet with visitors, sign autographs and offer expertise on everything from nutrition to improving swimming technique.

Jonny is an Olympic silver and bronze medal winner as well as multiple ITU world champion. He won Olympic 6

bronze in London 2012 and upgraded to silver in Rio 2016 behind his older brother, Alistair. He is a member of the UK Sport Lottery Funded World-Class Performance Squad and trains at the Leeds Performance Centre.

Jonny has followed his brother closely, winning European and world junior and U23 honors before breaking in to the senior ranks in 2010. In that year he went from being a talented junior to a senior ITU world sprint champion and a podium finisher in the ITU World Series. He was also an emphatic winner of the U23 world title in Budapest in September 2010.

He won the ITU world title in Auckland in 2012 after winning World Series rounds in San Diego, Madrid and Stockholm. He has also finished second in 2011, 2013 and 2016, and third in 2014.

In 2016 Jonny finished on the podium in all five of the ITU World Triathlon Series races he featured in leading up

to the Grand Final. He famously ran out of steam within a few hundred metres of the finishing line at the Grand Final in Cozumel, Mexico, and was carried over the line by brother, Alistair. He finished second in the race, and second in the ITU World Series, missing out on the world title by just four points to Mario Mola of Spain.

Jonny has been a valuable member of Mixed Relay teams. He has been part of Great Britain’s winning teams at the ITU World Championships in 2011, 2012 and 2014. He helped Team England win Commonwealth Gold in 2014 and silver in 2018.

Alistair is the only triathlete to have won two Olympic gold medals. He has been to three Olympic Games, winning gold in London 2012 and Rio 2016. He’s also won world, European and Commonwealth gold medals.

He is based at the Leeds Triathlon Performance Centre.

The older of the Brownlee Brothers, Alistair became

the first British triathlete to win an Olympic medal since the sport was introduced to the Games in Sydney 2000.

Alistair’s younger brother Jonathan won the bronze medal in London, and a silver medal in Rio. He has twice won the ITU World title (2009 and 2011) and has twice won the ITU Mixed Team Relay world title (2011 and 2014). He also won the European title (2010, 2011 & 2014) won the individual and mixed relay titles at the 2014 Commonwealth Games in Glasgow.

Now also competing over middle distance, Alistair finished second at the IRONMAN 70.3 World Championships in 2018.

Alistair was introduced to triathlon by his uncle, Simon Hearnshaw. As a junior, he was a successful fell and cross-country runner, coming second in the English Junior Cross Country Championships and winning the Yorkshire County title on several occasions.

7

SPEAKERS

Stars of the Show

CHRISSIE WELLINGTON Performance Theatre • 1pm Saturday n One of the greatest legends, Chrissie will be taking part in a Q&A, talking about her career and offering guidance for newbies or experienced athletes, to help you achieve your best triathlons – no matter your ability.

She is the only triathlete, male or female, to have won the World Championship less than a year after turning professional, an achievement described by the British Triathlon Federation as ‘a remarkable feat, deemed to be a near impossible task for any athlete racing as a rookie at their first Ironman World Championships’. She went on to win the World Championship in Kona four-times, and held an astonishing number of world record times.

8

ANGELLICA BELL Performance Theatre • 2pm Friday n With 17 years of network TV experience under her belt, Angellica has emerged as a significant presenter of adult factual and entertainment programmes, with her intelligence, wit and warmth shining through.

Angellica, an ex-champion of BBC1’s Celebrity MasterChef, is an integral part of BBC1’s flagship show, The One Show, both reporting and regularly standing in as a main presenter. She has appeared presenting BBC1’s second series of Ill-Gotten Gains as well as co-presenting the next series of The Martin Lewis Money Show for ITV, plus appearing as one of the hosts for Family Cooking Showdown on BBC2. Angellica is also well known for her ability to rise to the most fearsome of challenges, including 71 Degrees North for ITV where she toughed it out in the Arctic for five weeks. Her journey to discovering cycling came about through Tour de Celeb, Channel 5, where she cycled L’Etape du Tour after only eight weeks training and despite never having previously ridden a bike. She’s a shining example of how it’s never too late to learn to ride and a passionate advocate for cycling as a family.

9

SPEAKERS YIANNIS CHRISTODOULOU

KATIE ARCHIBALD

Experts Stage • 11.30am Saturday n Yiannis only started running in 2012 after becoming inspired by the London Olympics. He joined his local running club, Canterbury Harriers and, following an injury, became a coach. Regaining fitness, he moved on to triathlons, then aquathlons as simply running was no longer challenging enough, winning medals along the way. Yiannis has captained the GB Aquathlon Team and is going to share his story and advice to people that are just starting out.

Performance Theatre • 3pm Sunday n 2018 was an exceptional year in Katie’s cycling career. She came home with two medals from the Gold Coast Commonwealth Games. She won gold in the individual pursuit and also gained herself a silver in the points race. The European Championships in Glasgow were also a major success for Katie. She took gold in the team pursuit and was also rewarded with her 11th European title. Katie won gold in her first Olympic Games in Rio, playing a key part in the Women’s Team Pursuit, and followed up her success with a first individual World Championship in the Omnium. Katie is known for her pace, power and never-give-up attitude.

She competed on the road and the track at her home Commonwealth Games in Glasgow, winning a bronze medal in the Points Race, although she really made a name for herself in the road event, becoming a crowd favourite for fighting and battling her way to a Top 5 finish. A key member of the British Cycling squad, Katie became a World Champion in Colombia with her fellow Team Pursuit members in 2014.

GEORGIA TAYLOR-BROWN Experts Stage • 3pm Saturday n Georgia is a member of the UK Sport Lottery Funded World-Class Performance Squad. Originally from Manchester, she moved to Leeds in 2012 to study for a degree in Sports and Exercise Science at Leeds Beckett University. She trains at the Leeds Triathlon Centre.

Georgia showed huge potential as a junior, winning European and World medals as well as athletics medals.

She persevered through years of injury to make her senior breakthrough in a major way in 2018 with ITU World Triathlon Series overall third place. Her first ITU World Triathlon Series podium finish came with silver at the AJ Bell World Triathlon Leeds in June 2018 followed by bronzes in Edmonton and Montreal.

10

MATT PRITCHARD Performance Theatre • 1pm Friday n Matthew Pritchard talks about his journey from extreme partying to extreme triathlon. Matthew is a skateboarder, stuntman, ultra endurance athlete and celebrity chef. He regularly appeared as a stunt performer on MTV’s Dirty Sanchez, Wrecked, and Balls of Steel. In 2019, he hosted the first BBC vegan cookery show, Dirty Vegan.

11

SPEAKERS ALSO APPEARING... n JOE BEER Combining training and nutrition for better fitness and performance n ANDY BLOW Hydration for endurance athletes - myths and misconceptions n MARTYN BRUNT Race-day skills designed to make you look better than you are n ANNA GLOWINSKI Cycling UK’s impact on cycling

LOUISE MINCHIN Performance Theatre 2pm Saturday n Louise Minchin is a hugely respected, and well-known journalist, broadcaster and TV presenter. She currently hosts Breakfast on BBC One, the UK’s most watched morning TV programme, with over six and a half

million viewers. Outside work, Louise is a passionate triathlete and qualified in her age group for the GB Team.

She competed in the World Triathlon Championships in Chicago 2015, Rotterdam 2017 and The Gold Coast in 2018. She has recently completed her first XTri, Patagonman and will represent her age-group at the World Aquabike Championships in 2019.

12

n SEAN KELLY One of the greatest classics riders of all time (courtesy of Vitus) n MARK KLEANTHOUS How to conquer the Ironman n ANDY LEWIS Olympic Paratriathlete n MATT PRIOR Former England cricketer (courtesy of One Pro Nutrition) n FIONA QUINN The first woman to complete a length-of-Britain triathlon

HELEN WYMAN Performance Theatre 4.15pm Saturday n Helen Wyman, the Queen of Cyclocross and Mud gets a gentle grilling from commentator Rebecca Charlton about her career highs and lows, the Helen 100, puppy love, long-term love and much more. Followed by questions from the audience. Born in St Albans in 1981, Helen grew up in a cycling family and began racing aged 14. She took up the sport full-time aged 23, having raced part-time whilst working for the NHS following her graduation. Nine national championship and two European Championship wins were capped with a World Championship Bronze medal in 2014. Helen has dedicated the past 14 years of her life to cyclocross,

n ADELAIDE GOODEVE Mastering your mindset to win

n BEN SPENCER Older riding & E-bikes n LEIGH TIMMIS Guinness world record holder for cycling across Europe n BEN TULETT Mens Junior CX World Champion n ANDREW TURNER Open water swim coaching which have included four years as an active member of the UCI Cyclocross Commission where she has made significant progress for the sport towards equality for female riders. For Helen, these changes are as important an achievement as her on the bike results.

n PROFESSOR GREG WHYTE Coach to the Stars n SEAN YATES Ex-pro rider (courtesy of Ribble)

T I E K MA

CGRe TRAIL

0% Finance | Cycle To Work Schemes Available

ribblecycles.co.uk

E L B I S S O P

HYBRID e

THE ALL NEW RIBBLE E-BIKE RANGE FOUR BIKES ONE SYSTEM Our market leading e-bike technology delivers 3 levels of super stealth smooth and controlled power assistance to ensure a natural feel to your ride. Combined with the high performance and looks of contemporary road, hybrid and gravel bikes, the new e-bike range promises to re-define your limits, broaden your horizons and take your journey anywhere.

ENDURANCE SLe ROAD

CGRe ROAD

CASQUETTE LIVE

Queens of the Road Showcasing the very best in women’s cycling with the team behind cycling’s freshest magazine...

C

asquette has teamed up with the London Bike Show and VeloVixen to create an incredible new show-within-show concept called ‘Casquette Live in partnership with VeloVixen’, which will showcase the very best in women’s cycling: n Personal stories, amazing accolades and incredible insight from your favourite track, road, cyclo-cross and endurance heroes. n Practical talks and tutorials to help you get more from your cycling (from saddle sore solutions to Bikepacking 101, cyclo-cross essentials, yoga for cyclists, core conditioning, pro cycling highlights and confidence classes). n Money-can’t-buy ‘how to’ session with the best in the business (Katie Archibald, Helen Wyman, Rebecca Charlton and many more).

16

n The amazing saddle library (in association with London Bike Kitchen). All the saddles you could possibly shake a bottom at, the advice on who they are best suited to and the chance to test drive one.

Danielle Welton, founder of Casquette, said: ‘This is our chance to bring the attitude, aesthetic and humour of Casquette vividly to life, and we can’t wait to introduce our fans to the women fuelling their passion for riding. The programme is a proper belter and the women we have lined up to share their stories and experiences are true legends! Some of my highlights include Fran Millar, Head of Winning Behaviours at Team Sky on the Friday; Helen Wyman, cycle-cross supremo on the Saturday and Katie Archibald, Olympic track legend, on the Sunday.’

CASQUETTE LIVE – WHO’S ON WHEN n FRIDAY 10.45am Rebecca Charlton, Alex Davies and Danielle Welton What’s happening at Casquette Live 11am Sam Edwards Yoga for cyclists live demo (get involved!)

12pm Fran Millar and Rebecca Charlton How to succeed in cycling 1pm Kat Jungnickel How Bikes and Bloomers emancipated women 2pm Iris Slappendell, Belinda Scott, Emily Childs and Jenni Gwiazdowski Female first - the women behind the scenes shaping the future of women’s cycling 3pm Rose Manley, Rebecca Charlton and Iris Slappendell Why can’t women ride the Tour de France?

4pm Rose Manley, Molly Weaver and Laura Winter Women’s cycling calendar - who to watch, what to watch and why to watch n SATURDAY 10.30am Jo McRae Why a strong core can make you a better cyclist 11.30am Helen Wyman The Helen Wyman cyclo-cross masterclass 12.30pm Josie Perry How to beat imposter syndrome on and off the bike 1.30pm Maria Olsen, Doctor Jane Sterling, Jasmijn Muller and Jenni Gwiadowski The truth about saddle sore 2.30pm Molly Weaver, Josephine Perry and Sarah Strong Riding out depression 3.30pm Anna Glowinski Cycling UK’s 100 Women in Cycling n SUNDAY 10.15am Jo Smith, Lina Bivainyte, Kristina Matovic, Caroline Cunningham and Jess Morgan The NLTCBMBC Track Stand workshop 11am Karen Gee from Cycle Sprog Family cycling 101 11.45am Alex Davis, Jenni Gwiadowski, Danielle Welton, Rebecca Charlton and Iris Slappendel Wheel Suckers Podcast LIVE! 12.45pm Katie Archibald How to ride track like an Olympic champ 1.30pm Isabel Best Queens of pain: Legends and rebels of cycling 2.30pm Laura Scott, Jasmijn Muller, Shu Pillinger and Peta McSharry The guts, gore and glory of long-distance cycling

SWIM ZONE

Take the Plunge Rick Kiddle, CEO of NOWCA and triathlon champion, gives his Top 5 Tips for anyone wanting to get the most out of their open water swimming race/event!

TRAINING n There’s nothing wrong with training in the pool for an open water swim race/event as it is a great opportunity to improve your speed and endurance (especially if you have a coached session to help with your technique).

Time all your swim sessions so you can measure and monitor how you are doing. If you’re doing a big swim (such as the Dock2Dock 10km swim) then you don’t need to actually swim the distance that you have entered until your race/event day – you will however need to have done some longer distance training mixed in with your speed and endurance sets.

It is best for you to get some open water swims in under your belt too so you can acclimatise to the different conditions of being outdoors and put your swim technique into action.

Worried about the prospect of getting into open water? One of the reasons why NOWCA exists is because we wanted to make swimming outdoors fun and safe, so we’ve teamed up with responsible venues to run our proven and robust safety system which has a raised awareness of who is swimming in the water.

NOWCA will have their qualified open water swim coaches out on the pontoon (in the NOWCA swim zone) at various times through the Triathlon Show weekend so please ask them for any advice on training.

SIGHTING n There are no lane lines in a lake, so you do need to keep an eye on where you’re going and on what your competitors are up to! That’s where sighting comes into play – you should lift your head to look where you are going as you turn to breathe (but not on every breath, every other should do the trick). You want to make this a fluid motion with the smallest amount of movement. Try out your sighting technique in the Tri Show open water swim sessions in the 18

Royal Victoria Dock just outside ExCel. Times can be found here: nowca.org/londontrishow2019

BREATHING n In your training it’s best to practise breathing bilaterally (i.e. to a different side with each breath, on an odd number of strokes) to get you used to breathing on different sides as this can help you avoid waves or other swimmers and it can help with your sighting and keeping your strokes balanced. But on race day, breathe every two strokes – you will breathe on one side when you’re going fast. The reason why swimmers use this technique is to ensure enough oxygen enters the body which can help with controlling output to stay on or below the threshold which we try to avoid going over as this slows us down and causes more problems.

In the current cold water conditions concentrating and controlling your breathing is vital – try and breathe slowly and calmly when you enter the water then once acclimatised you can start swimming.

If you’ve always wanted to try open water swimming in colder water, then why not try it for FREE in our NOWCA swim zone!

EQUIPMENT n ‘Skins or no skins?’ that is the question! Well everybody is different; some people are more susceptible to cold water so it’s all down to individual preference. You should decide what you want to wear for your race and train in it so you can get used to your swimming technique. Pick goggles that fit perfectly and suck to the face without the strap! The strap is just there to hold them in place. This will be more comfortable on a long swim. Make sure you have anti-fog in your goggles.

Try out Zone3’s swim equipment at the NOWCA Swim Zone!

Take part in the first ever Have-A-Go Aquathlon in the Royal Victoria Dock

Wear a bright coloured swim hat so you can be easily spotted by other swimmers and safety staff if needed.

Anti-chafing cream should be used on a long swim.

Apply mostly on the side(s) you breathe too.

They’ll be lots of swim products available at the Triathlon Show so why not buy them and give them a go in the NOWCA swim zone. Want to try before you buy?

Well NOWCA partner, Zone3, will be on hand by the swim zone to allow you to hire certain equipment for free.

NUTRITION n Hydration and energy levels are vital for long swims.

Always swim when you are hydrated. Start drinking water at least an hour before your workout then a minimum of 500ml just before and after your swim. If you are swimming longer than 40 minutes you should consider having a supplemental energy drink and maybe leave it on land so that you can take sips during your session. Train with the nutrition that is going to be given on the day. If the race/event provides your nutrition and the brand doesn’t suit your body, then check if it’s ok to plan your own marked nutrition at the feed stations. n Visit triathlonshowlondon.co.uk for full swim zone and Aquathlon timetables!

ABOUT NOWCA At NOWCA we want to give swimmers peace of mind while they enjoy their swim – that is a commitment we never lose sight of. We want the swimmers to wear their NOWCA safety wristband and not only feel safer but be proud to wear it as it stands for the ‘community of open water swimming’.

We want you to enjoy your open water swim because you can be assured that the NOWCA venue you swim at uses our proven and robust safety system based around having a raised awareness of YOU in the water.

We have thousands of swimmers and coaches around the UK already registered on our system and this is growing – come and join our community and we can all go swimming!

Check out nowca.org or follow us on Facebook, Twitter or Instagram by searching ‘nowca.org’.

19

COCO-MAT (LB110)

n The COCO-MAT.bike is a journey through nature’s sustainable resources, human wisdom and love. Imagine a small seed, put with care and respect inside our planet Earth. A couple of years later, this seed becomes a bicycle. It rides proud and in style around the world spreading the word of sustainability, innovation and joy. COCO-MAT.bike

GOCYCLE GX (LB511)

connects you with yourself, other people, places, ideas and companies. It all started after a long bike trip of thousands of kilometres. The idea was born in southern Greece where the cool mountain breeze gave shape and breath to the first prototype. You can find the COCO-MAT.bike in all the continents of the world. coco-mat.bike

SCHWALBE (LB820) n A popular training tyre for commuters, the Schwalbe Durano DD has all-round protection. Due to its high level of protection and good riding characteristics the Durano Double Defence is our recommendation for use on road bikes.

In addition to the RaceGuard puncture protection, a layer of snakeskin fabric strengthens the shoulder and sidewall of the tyre ensuring all-round protection combined with minimum additional weight. The snakeskin fabric is a monofilament fabric that is 20

n The London Bike Show and Triathlon Show London will see the launch of the new fast-folding Gocycle GX, the latest model from the pioneering urban electric bike brand. The GX is capable of being folded and stowed in under ten seconds, faster and easier than any previous Gocycle. It folds into a compact package that can

be wheeled along, making it the perfect companion for commuting in cities and storing at your place of work or home. Gocycle’s newest model is available for test rides at the Bike Test Track at the show and can be pre-ordered now with first deliveries starting in April.

MSRP £2,899. gocycle.com

SPORTIVE CYCLING (LB318)

used to provide cut resistance against sharp objects in the road and snakebite protection which helps protect the tube from puncturing on uneven road surfaces found on many city routes. www.schwalbe.co.uk

n Sportive Cycle Coaching’s mission is to make coaching and bike fitting services more readily available to all that share our love of cycling events such as: ❯ One-day “sportives” ❯ Charity Challenges ❯ Cycling Holidays ❯ Multi day rides (7 days or more) Whatever your objective or inspiration, our three services are designed to improve your ability and increase the enjoyment level. ❯ Training Plans (3-12 months) ❯ At home / At-work bike fittings ❯ C onversational Coaching You are in good hands as

we hold the Association of British Cycle Coaches Level3 qualification and the BikeFit Foot/Pedal interface certification. We know we can help! sportivecyclecoaching.co.uk

Bike Breaks Boutique Pop Up Outlet

we're back!!

3 days 路 massive deals 路 go for it!

come to LB 315 to get your free 10% discount voucher for any item on our website!

-10% Come shop at LB 315

or year round at www.gironacyclecentre.com

shop 路 shop 路 shop!

EASY BOARDING

GET A LEG UP, WITHOUT A LEG UP. RIDING HAS NEVER BEEN EASIER n Southsea Cycles are proud to unveil the Biria Easy Boarding Electric and Conventional Bike at the London Bike Show. German engineering supporting British build quality.

Tel No: 02392 297549 Email: info@southsea-cycles.co.uk Website: www.southsea-cycles.co.uk

See us at stand GA18

SHOW HIGHLIGHTS

New to the Show Take to the show floor and get hands-on with some of the newest rides around...

22

COCO-MAT BIKES – ODYSSEUS E-BIKE (LB110) n Handcrafted, wooden bikes. Yes, you read that correctly! Offering a comfortable and stylish ride, Coco-Mat’s Odysseus E-Bike is well-equipped and ready for any challenge. One adult ash tree provides enough wood to construct 50 bikes and for every bike sold, Coco plants a tree which is name-tagged on behalf of the owner. coco-mat.bike

ORANGE R9 FACTORY (LB1010) n Better known for their mountain bikes, Orange have recently decided to return to their roots and create some great quality road bikes. This proudly ‘British built’ bike brand’s top of the range R9 Factory bike is the product of years of mountain bike expertise used to create a super strong yet super light road bike frame, built for distance, designed to climb and, in their own words to ‘descend like a missile’. www.orangebikes.co.uk

GT FURY TEAM 29ER MOUNTAIN BIKE 2019 (LB1230) n The Fury is loaded with features that make it GT’s ‘most adjustable, tunable, and seriously fun downhill bike yet.’ With a carbon front triangle which uses F.O.C Ultra2 Technology, 200mm travel and a newly updated LTS suspension platform, Fury is destined to become a favourite of anyone who loves riding bikes downhill scarily fast. www.gtbicycles.com

23

SHOW HIGHLIGHTS ORRO TERRA C ADVENTURE (LB1410) n ‘Carve any path’ promises this upgraded version of Orro’s Terra Gravel, possessing a redesigned frame and overall geometry, tailored specially for adventurous gravel riding. The swept bars, 38c tyres and super compact crankset make light work of all but the harshest terrain, meaning a lot more of ‘yes’ when out exploring uncharted territory on two wheels. www.orrobikes.com

FOCUS IZALCO MAX DISC 9.9 ROAD BIKE (LB1210) n Fully integrated everything is a common theme amongst road bikes at the moment. A potent amalgamation of aerodynamic design with an integrated fork, handlebar and stem, plus low weight and efficient power transfer thanks to Focus’ MAX Carbon Technology, this is a build for those pursuing their limits on two wheels. The Focus Izalco Max Disc won the 2019 Design and Innovation Award which recognises the most innovative advancements in technology in cycling. www.focus-bikes.com

MUDGUARDS

ALISTAIR BROWNLEE’S CUSTOM SCOTT PLASMA (COURTESY OF OTE SPORTS) (TR1440) n Two-time Olympic triathlon gold medallist and two-time triathlon World Champion Alistair Brownlee MBE knows a thing or two about riding fast on a triathlon bike. Joining this triathlon superstar at Triathlon Show: London will be his very own custom bike – the Scott Plasma. Designed to be faster with the rider than without and featuring multiple built-in fuel storage compartments, this futuristic machine will be on display at the OTE Sports stand. www.scott-sports.com

COme and visit us!

Bike Show Discounts - Freebies Exclusive Designs www.reaperstore.co.uk 24

sales@reaperstore.co.uk

SICK BICYCLE CO. DEATHWISH (LB730) n Big Wheels, Good Times.

Deathwish started out as a project simply to make a strong, simple and affordable full suspension frame that could be relied on to perform season after season. It has been ragged at the enduro world series (so yes, it climbs), and has survived park rat life at whistler. Put simply, this bike slaps, it’s a tool, it’s not fancy, it’s just strong and ready for whatever you throw at it. www.sickbicycle.co

ALEJANDRO VALVERDE’S WORLD CHAMPION CANYON ULTIMATE CF SLX (LB860) n Winning a World Championship title in cycling naturally brings fame and fortune.

Perhaps better than that though, you usually get a unique colour scheme created for you by your team’s sponsor. Reigning road cycling World Champ Valverde’s stunning new Canyon Ultimate, decorated with the UCI World Championship rainbow bands, will be on display for the first time in the UK. www.canyon.com

25

SHOW HIGHLIGHTS MARIN MOUNT VISION (LB440) n The all-new Mount Vision from Marin embodies the true spirit of mountain bikes, designed to make the climbs effortless and the descents mind-blowing. The Mount Vision is equipped with 150mm of travel front and rear, with the rear suspension featuring the Naild R3ACT – 2 Play system with size specific kinematics and ground tracing performance to make for an all-round trail bike. www.marinbikes.com

ARGON 18 – E119 TRI+ (LB1330) n A statement of intent for those stepping up their game in the world of triathlon, this is a serious bike for those with serious ambitions. With a full array of Argon 18 technology at your disposal once in the cockpit of this incredible creation, the likes of Ironman are certain to be in the mind of riders at the helm of this elite build, certain to have you eating up the road, thanks to the incredible aerodynamic design for maximum performance. www.argon18bike.com

GOCYCLE ‘FAST FOLDING’ GX (LB511) n The London Bike Show will see the launch of the new fastfolding GX from pioneering urban electric bike brand Gocycle.

The GX builds upon Gocycle’s lightweight, stylish DNA with an intuitively designed folding system which enables it to be folded in under 10 seconds. Gocycle’s newest model folds into a compact package which can be wheeled along, making it the perfect companion for commuting in cities and storing in your place of work or home. www.gocycle.com

26

WITH DURANO DOUBLE DEFENCE Get ultimate puncture protection with cut resistant SnakeSkin sidewalls. The ultimate match for any road.

SHOW HIGHLIGHTS

Triple Threats Triathlons require bikes that are built to last.

This year’s show highlights some of the sturdiest machines designed to keep you in the race...

PATRICK LANGE’S PROJECT 101 SPEEDMAX SLX (LB860)

CANNONDALE SYSTEMSIX (LB1130) n Cannondale created the SystemSix with the goal to be the most efficient UCI-legal road bike in the world. The unique fully integrated design contributes to the creation of a bike built for speed, with looks to catch the eye, if your fellow riders can even see more than a blur. www.cannondale.com

n Patrick Lange is the reigning ‘King of Kona’. Featuring a custom 3D printed titanium cockpit designed to complement Lange’s arms for improved aerodynamics, Swisside Hadron Ultimate 800 wheels, SRM power meter and a stunning custom paint scheme by Canyon, this beautiful bike will be on display throughout the Show on Canyon’s stand. www.canyon.com

CERVÉLO S3 (LB1110) n The latest version of the popular S3 provides a desirable blend of stiffness and compliance, combining exceptional power transfer with precise handling, helping to maximise the advantages of the aerodynamic design.

With full internal cable routing, a new integrated bar and stem and frame shapes work together to reduce drag on you and the bike, so you go faster. cervelo.com 28

RIBBLE ULTRA TRI (LB720) n Raced to a 7th place at Kona 2018 and to a win at Ironman UK, Ribble’s triathlon machine is already building quite the repertoire.

Designed and perfected with ultimate watt-saving aerodynamic efficiency as the priority, the new Ultra Tri is a bike bred purely to go fast. It’s been developed with the assistance of Ribble Pro Cycling rider, world class aerodynamic expert and former UK time trial champion, Dan Bigham. ribblecycles.co.uk

*BOOTH LB-132*

SPECIALIZED S-WORKS SHIV (LB830) n Sigma Sports has long been a haven for performance cycling in London and home to some seriously impressive bikes.

Therefore it’s only natural that their stand this year will host some of the finest machines available such as Specialized’s S-Works Shiv - the ultimate speed weapon for any triathlon distance. sigmasports.com

8 NEW MODELS ON DISPLAY *ALL WITH INTEGRATED BATTERIES*

29

SHOW HIGHLIGHTS

Smart Thinking It’s not just bikes, the worlds of cycling and fitness are home for innovative thinking and ground-breaking products...

Anti-theft opening

Brake lights / indicators

INCUS (TR1660)

Helping you get Fit-to-Sit and Fit-to-Ride Sportive Cycle Coaching’s mission is to make coaching and bike fitting services more readily available to all that share our love of cycling.

Whatever your objective or inspiration, our three services are designed for you.

n With a mission statement which seeks to utilise data driven insight for swimmers, improving performance and guiding their progression closer to their medal winning ambitions, Incus are innovators in the world of realtime performance analysis.

This year shall see the release of their highly anticipated wearable tech devices for swimmers and coaches, offering precise feedback during training or racing. incusperformance.com

Vibrating straps

Our Services

Training Plans

Conversational Coaching

Mobile Fittings

For Your Events

One-day “Sportives” O Charity Challenges Cycling Holidays Multi-day rides

07879 675306

30

andy@sportivecyclecoaching.co.uk

MOTION LAB (TR1664)

@SportiveCycle

@Sportivecyclecoaching

n Motion Lab has redesigned the traditional functionality of the backpack, successfully shifting bearing weight from the shoulders to the waist. The harness created is ideal for commuters who run or cycling, as the backpack mirrors your own movement, minimising any potential chafing and providing greater balance while in motion. motionlab-bags.com

GALANCK (LB651) n The Parisian based innovators have created the Galuchon, an intelligent backpack for cyclist and other commuters, possessing a raft of unique technology to make your urban commute safer and more enjoyable.

Featuring an accelerometer to signal when you brake, straps which vibrate to signal which turn to take when connected to GPS, manually operated indicators and even the ability to customise the colour combinations of your lights. galanck.myshopify.com

L BOW (LB461) n This rear safety light is fully adjustable, rechargeable and extends beyond the bike to help encourage other roads users to pass cyclists more safely. Should the L Bow suffer an impact, it is designed to recoil accordingly, avoiding any potential issues while riding. www.l-bow.co

SQUIRE LOCKS (GA11) n A smart innovation in the world of bike locks, Squire have created a Bluetooth enabled lock, allowing you to open it using your mobile phone and as well as being able to provide friends access through the accompanying app. squirelocks.co.uk

31

SHOW HIGHLIGHTS

Making Sparks E-Bikes are bigger and better than ever. Here are the latest for you to check out over the weekend...

CANYON NEURON:ON (LB860) n As the little brother of the awardwinning Canyon Spectral:ON, the Neuron:ON features 130mm of travel, 29inch wheels and a range of clever design details. The semi-integrated frame design makes changing the battery a matter of seconds. This e-mountain bike expands your trail-riding horizons. Thanks to the sporty, comfortable geometry and the powerful Shimano Steps E8000 system, you will redefine your limits. canyon.com

RIBBLE ENDURANCE SLE SRAM ETAP DISC (LB810) n The ultimate stealth e-road bike, super cool looks, and a hidden ‘stealth’ electric power assist system offering assistance when you need it. The Endurance SLe’s long range and lightweight build means that you can climb and ride faster and further, reducing fatigue and opening the world up around you. At under 11kg for a complete bike, this is the world’s lightest e-road bike. www.ribblecycles.co.uk

VITUS E-SOMMET VR ELECTRIC ENDURO BIKE (LB710) n The E-Sommet VR packs plenty of poise, precision and power as you dazzle on the downhill. Equipped with a stunning Shimano E8000 STEPS motor to save effort when climbing or to push you home after a long day of pedal pumping on the mountainside, this electricassisted racer from gives you all the energy you will ever need to deliver top-performance from top to bottom and back up again. www.vitusbikes.com 32

OWN THE NIGHT PROGRAM VIA THE APP BLUETOOTH CONNECTIVITY

HELIX DROPPER SEATPOST

VYCE STEM and BOOM BAR

SCHEDULES

Friday 29 March SUBARU PERFORMANCE THEATRE

th

220 TRIATHLON EXPERTS STAGE

Sean Yates

10:30

* Please note schedules are sometimes subject to change.

Please visit the website for the latest timings.

EXTREME BIKE BATTLE & WORKSHOPS

CYTECH WORKSHOPS

Extreme Bike Battle Show

Appearing courtesy of Ribble

10:45 11:00

Have-a-go skills session Sean Kelly

11:15

Appearing courtesy of Vitus

Adelaide Goodeve

11:30 Jonny and Alistair Brownlee

12:00

Appearing courtesy of OTE

Swim Smooth

12:30

Technique advice session

Matt Pritchard

13:00

Extreme partying to extreme triathlon

Martyn Brunt

13:15

How to look better than you are!

13:30

Extreme Bike Battle Show

14:00 15:00

Launch of Cycling UK’s Women’s Festival of Cycling

Andy Blow

Prof. Greg Whyte

Coach Joe Beer

Coach to the Stars

Hydration for endurance athletes

Front Gear Adjustment

Have-a-go skills session Bar Taping

Combining training & nutrition

15:30 16:00

Rear Gear Adjustment

Mental training triumphs

Extreme Bike Battle Show Ben Spencer 34

Older Riding & E-bikes

Mark Kleanthous

How to conquer the Ironman

Have-a-go skills session

Wheel Truing

Saturday 30 March th

10:30

SUBARU PERFORMANCE THEATRE

220 TRIATHLON EXPERTS STAGE

Q&A with Team Wiggins Le Col & Trinity Sports Management

Cheeky Ben & Billie Jordan Butler

11:00

Hugo Van Dorssen & Tom Shopland,

11:30

Stefanos Alexopoulos

12:00

Duncan Dollimore and Anna Glowinski

COCO-MAT.bike

From non-swimmer to GB team captain

Cycling UK’s impact on cycling

Coach Joe Beer

Hydraulic Disc Brake Care – Part 2 (12:30)

Combining training & nutrition

Chrissie Wellington

4 x Ironman World Champion

Extreme Bike Battle Show Louise Minchin

From the BBC sofa to Team GB triathlete

Swim Smooth

Technique advice session

Have-a-go skills session Rear Gear Adjustment

14:30 14:45

Rachel, Gee and Dan Atherton Q&A with the legendary siblings

Georgia Taylor-Brown

15:00 15:30

Q&A with the Olympic distance triathlete

Matt Prior

Former England cricket legend

16:00 16:15

Hydraulic Disc Brake Care – Part 1

Yiannis Christadoulou

13:30 14:00

CYTECH WORKSHOPS

Extreme Bike Battle Show Have-a-go skills session

The trail ahead for UK MTB tourism

12:15 13:00

Meet ‘Generation Alpha’

EXTREME BIKE BATTLE & WORKSHOPS

Extreme Bike Battle Show Have-a-go skills session

Front Gear Adjustment

Helen Wyman

10 x GB and 2 x European CX champion

35

SCHEDULES

* P lease note schedules are sometimes subject to change.

Please visit the website for the latest timings.

Sunday 31 March SUBARU PERFORMANCE THEATRE

st

220 TRIATHLON EXPERTS STAGE

10:15

EXTREME BIKE BATTLE & WORKSHOPS Extreme Bike Battle Show

Q&A with Team Wiggins Le Col & Trinity Sports Management

10:30

Swim Smooth

Technique advice session

10:45

Have-a-go skills session

Bar Taping

Extreme Bike Battle Show

Wheel Truing

Leigh Timmis

11:00

Guinness cycling world record holder

Coach Joe Beer

11:30

Combining training & nutrition

Ben Tullett

12:00

The mens junior CX World Champion

Andy Lewis

12:30

Olympic Gold-winning Paratriathlete

Duncan Dollimore and Anna Glowinski

12:45

Cycling UK’s impact on cycling

13:00

Have-a-go skills session Alain Rumpf

13:30

Discover Switzerland!

Andrew Turner

Open water swim coaching

13:45

Rear Gear Adjustment James Louter

14:15

How Qhubeka is changing lives

Fiona Quinn

14:30 15:00

CYTECH WORKSHOPS

Q&A with the endurance adventurer

Katie Archibald 36

Olympic and World track cycling champion

Extreme Bike Battle Show Have-a-go skills session

Front Gear Adjustment

A to Z Exhibitors

(SEE MAP ON PAGE 50) (

= also stocks triathlon products)

220 Triathlon Experts Stage

220 Triathlon Magazine

www.220triathlon.com

2XU

www.2xu.com

LB1640

4iiii

www.4iiii.com

LB650

Active Root

www.activeroot.co.uk

TR1552

After Accident Care team LTD

www.aacareteam.co.uk

LB560

After Shokz

www.aftershokz.co.uk

LB650

Ahooga

www.velorution.com

Alba Optics

www.albaoptics.cc

Alton Sports

www.altonsports.co.uk

TR1240

Aqua Sphere

www.aquasphereswim.com

TR1240

ARCC Innovations • www.arccinnovations.com

LB120 / GA13 LB740

LB134 / GA14

Facebook: @arccinnovations • Twitter: @arccinnovations • Instagram: @arccinnovations ARCC Innovations is a state of the art R&D engineering centre based in Cambridge. With the future always in mind, we design and develop premium products and systems. We currently offer two original all-steel lightweight bicycle designs, along with our unique Gen II e2-pod Intelligent Power System which is also available on Moulton TSR® cycles.

LB1330

Argon 18

www.argon18bike.com/en

Armourtex

armourtex-cycles.co.uk

LB214

AS Bikes

www.asbikes.co.uk

LB700

Armaurto • www.armaurto.com

LB1052

Facebook: @ArmaUrto • Instagram: @armaurto Since 2015 ArmaUrto has worked tirelessly to develop the finest Italian manufactured Cycling apparel (designed in the UK though!) incorporating protection ARMA for critical areas of the body such as Shoulders, Elbows and Hips to reduce the risk and injury in the event of a fall.

37

EXHIBITORS

(

= also stocks triathlon products)

LB720 / TR1

Ashmei

ashmei.com

Atherton Bikes

www.athertonbikes.com

LB630

Athlos Triathlon

www.athlostriathlon.com

TR1151

Back in Action

www.backinaction.co.uk

LB510

Beet it

www.beet-it.com

LB316

BiblioVélo

www.bibliovelo.com

LB1302

Big Bobble Hats

www.bigbobblehats.co.uk

LB1100

Bike Bag Warehouse

www.bikebagwarehouse.com

LB962

Bike Box Alan

www.bikeboxalan.com

LB400

Bike Breaks Girona • www.gironacyclecentre.com

LB315

Facebook: @bikebreaks • Twitter: @bikebreaks • Instagram: @bikebreaks Bike Breaks Girona Cycle Centre opened back in 2008. It is incredible how much Girona has evolved into the cycling hub it is today since then. And we have seen it all and played a big part of this development. We’ve seen Girona grow from the days when it was just locals and a few tourists cruising around the streets, to the pro cycling hub it is today.

Bike the UK for MS

www.biketheukforms.org

LB212

Bike Weekender

www.bikeweekender.com

LB215

Bkool

www.bkool.com

LB1310

Black Sheep Cycling

uk.blacksheepcycling.cc

LB830

Blaupunkt - Falk

www.blaupunkt.com

LB1000

BLUNT Umbrellas

www.bluntumbrellas.com

LB1520

Bollé

www.bolle.com

LB520

Bowman Cycles

bowman-cycles.com

LB521

Brightside Bike Lights

www.brightside.bike

LB362

British Triathlon Federation • www.britishtriathlon.org

TR1260

Facebook: @RideCannondale • Twitter: @ridecannondale • Instagram: @ridecannondale British Triathlon is a Federation, whose members are the Home Nation’s Associations of Triathlon England, Triathlon Scotland and Welsh Triathlon. We are responsible for matters such as the Great Britain Elite, Paratriathlon and AgeGroup Teams, British and International events, Anti-Doping and International Representation.

38

Brompton

www.velorution.com

Buccaneer Sportswear

www.bswsports.co.uk

Calibre Bikes

www.calibre-bikes.com

LB120 / GA13 TR1451 LB730 / GA24

LB1130

Cannondale • www.cannondale.com Facebook: @RideCannondale • Twitter: @ridecannondale • Instagram: @ridecannondale

Widely regarded as the bike industry’s leading innovator with game-changing technologies, Cannondale and its handcrafted bicycles continue to be recognized by organizations from both inside and outside the industry. This is summed up in our mantra: Never settle in our quest to create the perfect ride!

Canyon

www.canyon.com

LB860 / TR1160

Casquette Magazine

www.casquette.co.uk

Casquette Live

Ceepo

www.ceepo.bike

LB1410

Cervélo

www.cervelo.com

LB1110

Chapeau

www.chapeau.cc

LB910

Cherry Marketing Institute

www.choosecherries.co.uk

LB702

Chia Charge

www.chiacharge.co.uk

TR1561

CJL Leisure Vehicles (Bike Vans)

www.cjlleisure.co.uk

LB972

Click Heat

www.clickheat.eu

LB319

Clif Bar

www.clifbar.com

LB1540

Cloud Massage

www.cloudmassage.co.uk

TR1550

LB110

Coco-Mat.Bike • www.coco-mat.bike

Facebook: @cocomatbike • Instagram: @cocomatbike Our wooden bikes are unique, because they are handmade in every detail. Each piece of wood used for the construction of the bikes, is grown in nature, with rain water and sun power. All those hours of sunlight warming the wood, is natural energy absorbed and radiating. Get on one of our bikes and let it take you on a ride in nature.

Compressport

www.compressport.com

TR1240

Cosmo

www.cosmoconnected.com

LB920

Cranked Mag

www.cranked.cc

LB142

Cycling Holiday Tours Mallorca

www.cyclingholidaytoursmallorca.com

TR1564 39

EXHIBITORS

(

= also stocks triathlon products)

Cycling UK

www.cyclinguk.org

LB960

Cycliq

www.cycliq.com

LB920

Cyclist Magazine • www.cyclistmag.co.uk

Cyclist Cafe

Facebook: @CyclistMag • Twitter: @cyclist • Instagram: @cyclist_mag The magazine dedicated to the thrill of the ride. The most exhilarating cycle routes and sportives in the world. The most in-depth road bike reviews alongside coverage of all the latest must-have kit and apparel. Expert opinion from our team of dedicated, expert riders. The stories behind the biggest brand names and most influential people in cycling.

TR1350

Cyclo Technology

cyclohelmets.co.uk

Cycloc

cycloc.com/ps

LB640

Cyclorise

www.cyclorise.com

LB620

Cyprus Tourism Organisation

www.visitcyprus.com

TR141

Cytech

www.cytech.training

LB611

D-Day Anniversary Cycle Ride

www.ddaycycleride.org.uk

LB1701

Dare 2 Tri

www.dare2tri.com

LB1630

De Rosa

www.derosa.it

LB1310

Dirty Dog Eyewear • www.dirtydog.com

LB1520

Facebook: @DirtyDog • Twitter: @DirtyDog • Instagram: @dirtydogeyewear_official Dirty Dog Eyewear are comfortable, good-looking and durable sunglasses, goggles and optical frames made from tough, lightweight materials. Enjoy a crystal clear experience with sleek design contours that will wrap around your face with style. A complete 360-degree revolution in eyewear technology. Your need for amazing eyewear will be satisfied!

DK Products

www.dkcustomproducts.com

LB314

Dynaplug

www.dynaplug.com

LB920

Electric Smart Bike

–

Elite

www.elite-it.com

LB920

Ellis Jones

www.ellisjones.co.uk

LB321

Extra

www.extrauk.co.uk

LB1540

Eyepod

sportsglasses.online

LB661

40

LB115

Fibrax

www.fibrax.com

LB230

Finishline

www.finishlineusa.com

LB920

Fizik

www.fizik.com

LB1540

Flapjackery

flapjackery.co.uk

TR1561

Focus Bikes

www.focus-bikes.com

LB1210

Foor

www.foor.co.uk

LB1640

ForBicy

www.forbicy.com

LB740

Fred’s Bicyles

www.fredsbicycles.co.uk

LB1301

Freewheel

www.freewheel.co.uk

LB920

Fulcrum

www.fulcrumwheels.com

LB1610

GALANCK

www.galanck.myshopify.com

LB651

Garmin

www.garmin.com

LB920

Gazelle

www.velorution.com

Go Bike Go

gobikego.ch

LB120 / GA13 LB317

LB511 / GA15

GoCycle • www.gocycle.com Facebook: @Gocycle • Twitter: @Gocycle • Instagram: @gocycle_official

Gocycle’s mission is simple: to create the world’s best urban electric bikes. A task which began in 2002 when former McLaren design engineer Richard Thorpe embarked upon creating his two-wheeled electric dream. 16 years on and that dream is a reality with Gocycle renowned the world over for its innovative products, stylish designs and pioneering spirit.

Go!Mate

www.gomate.de

LB220

Gore

www.gorewear.com

TR1240

Gousto

www.gousto.co.uk

LB310

GT Bicycles

www.gtbicycles.com

LB1230

Gu

www.guenergy.co.uk

TR1240

GURU Bike Fit

www.gurucycling.com

LB1220

Haibike

www.velorution.com

LB120 / GA13

Hedkayse

www.hedkayse.com

LB141 41

EXHIBITORS

(

= also stocks triathlon products)

Hope Technology • www.hopetech.com

LB160

Facebook: @hopetech • Twitter: @Hopetech • Instagram: @hopetech Hope Technology is one of the world leaders in engineering bicycle components. Since 1989, owners Ian Weatherill and Simon Sharp have been pushing the industry forward through designing, testing and manufacturing virtually all products in-house at the factory in Barnoldswick, United Kingdom.

Hello Fresh

www.hellofresh.co.uk

LB360

Hoka One One

www.hokaoneone.eu

TR1240

Honest Hemp

honesthemp.co.uk

TR1454

Hövding

www.hovding.com

LB460

Hummingbird Bikes

www.hummingbirdbike.com

Hump

respro.com/hi-viz/hump

LB850

Hunt Bike Wheels

www.huntbikewheels.com

LB842

HUUB

www.huubdesign.com

Hydrate Mate

www.hydratemate.com

Incus Performance Ltd

www.incusperformance.com

Ison Distribution • www.ison-distribution.com

GA19

TR1460 LB211 TR1660

LB800

Facebook: @IsonDistribution • Twitter: @Ison_insider • Instagram: @isondistribution Established in 1992, Ison Distribution has long been established as an outstanding distributor of high-quality bicycles, parts and accessories. With 27 years experience and many knowledgeable staff, Ison is always on hand to provide bicycle expertise and advice. We offer sound ideas and products to retail dealers in various countries.

IRIS

www.i-ris.cc

Juicy Bike Ltd

www.juicybike.co.uk

C2 LB130 / GA17

TR1152

Juzo UK • www.juzo.com Facebook: @Juzo.uk We at Juzo are passionate about developing medical aids that accompany patients during their therapy from start to finish. Our compression garments, supports and orthoses are made with latest technology and offer patients custom solutions for any requirement.

Kabru Energiser For Your Body 42

www.kabru.org

TR1633

Kalkhoff

www.velorution.com

LB120 / GA13

Kandesent

www.kandesent.com

TR1051

Kask

www.kask.com

LB910

Kitbrix

www.kitbrix.com

TR1653

Koo

www.kooworld.cc

LB910

Kross UK

www.kross.pl

LB430

Kryptonite

www.kryptonitelock.com

LB920

Kvarner Region Tourist Board - Croatia www.kvarner.hr

TR1062

L-Bow Saftey Lights

www.l-bow.co

LB461

Lazer Helmets

www.lazersport.co.uk

LB920

Leon Cycles

www.leoncycle.de

LB150

Limar

www.limar.com

LB650

Litelok

www.litelok.com

LB956

Logo Electric Bike

www.velorution.com

London Bike Kitchen

www.lbk.org.uk

MAAP

eu.maap.cc

LB830

Madison Clothing

www.madison.cc

LB850

Mango Bikes

www.mangobikes.com

LB350

LB120 / GA13 Casquette Live

LB440

Marin Bikes • www.marinbikes.com Facebook: @marinbikesfb • Twitter: @marinbikes • Instagram: @marinbikes

At Marin, we believe life is better with bikes. Our brand was born in a cycling mecca, and we ride the same trails and routes that bred mountain bikes and many of the most prolific and innovative brands in our sport. At 30+ years old, we continue to have the same childlike fascination and obsession with bikes that brought us to this industry.

LB830

Maurten

www.maurten.com

Mavic

www.mavic.com

LB1620

Mclear

www.mclear.com

LB1200

MET Helmets

www.met-helmets.com

LB1120 43

EXHIBITORS

(

= also stocks triathlon products)

LB120 / GA13

Micro Scooters

www.velorution.com

Mizuno Running Solution

emea.mizuno.com

LB1530

MOTIONLAB

www.motionlab-bags.com

TR1664

Moulton

www.velorution.com

MQ - Transforming Mental Health

www.mqmentalhealth.org

LB260

MTS Austria

www.austria.info

LB463

Muc-Off

www.muc-off.com

LB1420

Myomaster

www.myomaster.com

TR1450

NOWCA

www.nowca.org

TR1781

O2Feel

www.velorution.com

Oakley

www.oakley.com

Od Design

www.od-designs.co.uk

Okulan

www.okulan.com

On

www.on-running.com

TR1240

One Pro Nutrition

www.onepronutrition.com

TR1352

One Zipper

www.onezipper.gr

TR1351

Orange Bikes

www.orangebikes.co.uk

LB1010

Orbea Gain Electric

www.velorution.com

LB120 / GA13

Orro Bikes

www.orrobikes.com

LB1410

OTE Nutrition

www.otesports.co.uk

TR1440

Pacenti

www.pacenticycledesign.co.uk

Panther Electric Bikes • www.panther-ebike.co.uk

LB120 / GA13

LB120 / GA13 LB420 GA12 LB963 / TR1551

LB550

LB132

Facebook: @ebikes.warehouse • Twitter: @pantherebike

We have a passion for healthy living, nature and creating excellence within a business with huge potential. Electric Bikes are exciting and something that we really believe in. Over the last two years, we have developed and produced an innovative and stylish new collection of Panther Ebikes, all fitted with the very latest fully integrated Lithium batteries.

Pearl Izumi 44

www.pearlizumi.co.uk

LB750

Pinpoint

www.pinpointce.co.uk

LB650

Pirelli

velo.pirelli.com

LB1540

Polar

www.polar.com

TR1240

PRESCA

www.prescateamwear.com

LB500

Primal Pantry

www.primalpantry.com

LB320

Primal Wear

www.primalwear.com

LB552

Pro Lite

www.pro-lite.net

LB520

Pro Vision Custom Clothing

www.provisionclothing.com

LB1700

PUREXTRACTS

www.purextracts.co.uk

TR1455

Raleigh

www.velorution.com

LB120 / GA13

LB652

Rawvelo • www.rawvelo.com

Twitter: @Rawvelosports • Instagram: @rawvelo At Rawvelo our mission is simple – to provide the cleanest, healthiest and best tasting whole-food sports nutrition products - no compromise. We use only the highest quality organic ingredients and all our products are free from any artificial ingredients. For athletes who are as passionate about the food they eat as they are about the sport they do.

Reaper Accessories • www.reaperstore.co.uk

LB1600

Facebook: @reaperguards • Twitter: @ReaperGuards • Instagram: @reaperguards Our guards are made from 100% recyclable polypropylene so that they can be environmentally disposed of. The packaging that your guards arrive in is 100% recyclable too! We have created the largest and most varied array of designs to allow you to find the perfect match for you and your bike.

Renova

www.renovabike.it

LB660

RGT

www.roadgrandtours.com

LB540

Ribble Cycles • www.ribblecycles.co.uk Facebook: @RibbleCycles • Twitter: @ribblecycles • Instagram: @ribble_cycles

LB720

Our mechanics build every bike by hand, so know the products inside out, and our customer service team are all passionate cyclists ready to help and advise. So whether you’re wondering what bike to go for next, what kit to spec it out with or just want to run a query past us – get in touch, we’re happy to help.

Ridgeback Bikes

www.ridgeback.co.uk

LB920 45

EXHIBITORS

(

= also stocks triathlon products)

LB134

Rohloff • www.ison-distribution.com Facebook: @Rohloff.AG • Twitter: @Rohloff_DE • Instagram: @rohloff_en

Experience the world with the most reliable bicycle drivetrain on the market. Rohloff AG is a manufacturer of innovative bicycle engineering components. The Speedhub 500/14, a 14-speed internal gear hub, was released in 1997 and is still going strong today. It is THE benchmark against which lesser bicycle transmissions are compared.

Ridgeback E-bikes

www.ridgeback.co.uk

GA20

Romet

www.romet.pl

LB631

Rose Bikes

www.rosebikes.ie

LB530

Roswheel

www.roswheel.com

LB330

Rotor Bike Components

www.rotorbike.com

LB1610

Runderwear

www.runderwear.co.uk

TR1150

Santa Cristina Castle, Italy

www.santacristinacastle.com

LB1711

Schindelhauer Electric Bikes

www.velorution.com

LB120 / GA13

LB820

Schwalbe UK • www.schwalbe.co.uk Facebook: @schwalbetires • Instagram: @schwalbetires

You will find SCHWALBE bike tires in the USA, in South Africa as well as in Japan, Australia and Europe! There are two reasons for this success. Firstly, we are “tire fanatics” and 100% committed to bikes as well as, for several years now, to wheelchairs. Secondly, our tires are not available everywhere, but exclusively from specialist shops!

See.Sense

www.seesense.cc

LB1300

Selkie

www.selkieswim.com

TR1380

Shimano Clothing

www.shimano.com

LB920 / LB750

Sick Bicycle Co

www.sickbicycle.co

LB760

Sigma Sports

www.sigmasports.com

LB830

Southsea Cycles – Biria UK • www.southsea-cycles.co.uk

GA18

Facebook: @southseacycles

We are a local business situated in the heart of the quirky, vibrant town of Southsea; where cycling is becoming more and more popular. What with our beautifully picturesque coastlines and our quaint pictorial cycle trails, we’re not surprised cycling is on the rise! Just remember…Nice People Ride Bikes!

46

SiS

www.scienceinsport.com

LB920

Specialized Bikes

www.specialized.com

LB830

Sportive Cycle Coaching • www.sportivecyclecoaching.co.uk

LB318

Andy Tomkins is a lifetime cyclist with 15 years of Sportive cycling experience and is a qualified Cycle Coach under the auspices of the Association of British Cycle Coaches. It really doesn’t matter whether you are a seasoned cyclist or a novice getting back to two wheels. Structured training and a bike that fits you properly will help to improve your performance and enjoyment of your time on a bike!

Squire Locks

www.squirelocks.co.uk

Sram

www.sram.com

Subaru • www.subaru.co.uk

Facebook: @OfficialSubaruUK • Twitter: @subaruuk • Instagram: @subaruuk

GA11 LB1430

LB1020 / Performance Theatre

We build cars that take you where other cars can’t. On road, off the beaten track and whatever weather you’re riding in, Subaru’s always-on Symmetrical All-wheel Drive provides unbeatable traction and control, no matter the conditions.

Subaru – For your everyday adventures.

Surly • www.surlybikes.com Facebook: @SurlyBikes • Twitter: @Surly_Bikes • Instagram: @surlybikes

LB705

Many have tried — and failed — to define Surly. What we are is an assortment of personalities and humanoids all brought together by one common interest: bike nerdom. We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go.

Sustrans

www.sustrans.org.uk

LB1500

Swim Secure

www.swimsecure.co.uk

TR1280

Switzerland Tourism

www.myswitzerland.com

LB414

Tacx

www.tacx.com

LB830

Tails.com

tails.com

LB1205

Tern

www.velorution.com

The Beam

thebeam-europe.com

LB361

The Tonic Tribe

www.thetonictribe.com

LB116

The Vandal

www.thevandal.be

LB250

LB120 / GA13

47

EXHIBITORS

(

= also stocks triathlon products)

The Light Blue Cycles • www.thelightblue.co.uk

Facebook: @TheLightBlueBikes • Twitter: @LightBlueBikes • Instagram: @THE_LIGHT_BLUE

LB800

The Light Blue Bicycle began its life way back in 1895, when John Albert Townsend produced hand built bicycles for the wealthy members of Cambridge University. These custom made machines were produced in a converted dairy in Norfolk Street, Cambridge at a rate of around six per week. The Light Blue name was taken from the university colours.

C1

Threshold Sports

www.thresholdsports.co.uk

Tirol Werbung GmbH

www.tyrol.com

LB450

Titici Bike

www.titici.com

LB740

Torq Performance

www.torqfitness.co.uk

LB561

TRIMORE - XTERRA Greece

www.xterragreece.com

TR1351

Tri UK

www.triuk.com

LB1320

Turner Swim

www.turnerswim.co.uk

TR1453

Unbownd

uk.unbownd.com

TR1554

Urban Iki

www.urbaniki.com

LB920

USE - Exposure • www.exposurelights.com

Facebook: @ExposureLights • Twitter: @use_exposure • Instagram: @use_exposurelights

LB911

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today, Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine).

VEL

www.vel.bike

LB830

Velobrands

www.velobrands.co.uk

LB910

VeloRution Electric Urban Stores

www.velorution.com

VeloVixen • www.velovixen.com

Facebook: @VeloVUK • Twitter: @velovixenuk • Instagram: @velovixenuk

LB120 / GA13

C3

VeloVixen offers women a range of hand-selected products that allow you to get more out of your cycling. So you feel comfortable on your bike and in your own skin. So you get places safely and efficiently, or perhaps more competitively.

And so you look stylish and sophisticated whilst enjoying the thrill that only cycling can provide.

48

Velotels

www.velotels.es

LB207

Vit Stix

www.vitstix.com

TR1662

Vitus Bikes • www.vitusbikes.com

Facebook: @VitusBikes • Twitter: @vitusbikes • Instagram: @vitusbikes

LB710

At Vitus Bikes we’re riders first and foremost. Road riders, Enduro riders, DH riders. Boy riders, girl riders, fast riders, slow riders. But riders all. The bikes we make are the bikes we want to ride and it’s this passion that drives our brand.

Viva Velo Cycle Tours

www.vivavelo.uk

Volvo

www.volvocars.com

VONCRANK

voncrank.com

World Bicycle Relief • www.worldbicyclerelief.org

Facebook: @worldbicyclerelief • Twitter: @powerofbicycles • Instagram: @worldbicyclerelief

LB251 TR1260 LB411

LB830

WBR builds and distributes specially-designed, locally assembled bicycles. With the experience and expertise gained over the last 10 years designing and delivering more than 400,000 Buffalo Bicycles, WBR has developed an innovative and scalable model to address the great need for affordable transportation in rural areas of developing countries.

TR1153

Xiamen Skysun Import & Export

–

Xpolvia GPS Powered by Acer

www.xplova.com

Yonda

www.yondasports.com

TR1680

Zafiro Hotels

www.zafirohotels.com

LB210

Zapp

www.zapprideshare.com

LB562

Zhongce Rubber Group Co LTD

www.zc-rubber.com

LB209

Zone3 • www.zone3.com

Facebook: @Zone3Official • Twitter: @zone3official • Instagram: @zone3official

LB111

TR1670

Born from a spark of initiative during training sessions at a university campus, the Zone3 brand was founded in 2004.

Now 15 years on Zone3 has organically grown to become the world’s highest rated triathlon brand, with more awardwinning reviews across the range than any other brand in the last eight years.

Zwift

www.zwift.com

LB920 49

FLOORPLAN

Who’s Where With over 300 of the biggest brands on offer, finding your way around the show floor can be a test of endurance! Here’s how to get from the GAs to the LBs...

EXIT

TEST TRACK

VIEWING AREA

HOPE ACADEMY KIDS TEST TRACK Cycling for Mental Health Advice Zone

CYCLIST CAFE

Cytech Workshops and Fastest Wrench

ENTRANCE HOLDING AREA 50

EXTREME BIKE BATTLE & BMX WORKSHOPS

VISITOR EXIT

FASTTRAXX PUMP TRA

220 TRIATHLON EXPERTS STAGE

ACK

COFFEE PIT STOP

CASQUETTE LIVE

ENDLESS POOLS & WETSUIT TESTING CHANGING ROOMS

SUBARU PERFORMANCE THEATRE

VISITOR ENTRANCE

51

OFFICIAL VEHICLE PARTNER

FOR YOUR EVERYDAY ADVENTURES.

Designed with your active lifestyle in mind, the Subaru Outback is ready to tackle any journey.

We build cars that take you where other cars can’t. On road, off the beaten track and whatever weather you’re riding in, Subaru’s always-on Symmetrical All-wheel Drive provides unbeatable traction and control, no matter the conditions.

Outback has the maximum five-star Euro NCAP safety rating and a host of safety technology fitted as standard, keeping you and your family safe at all times, wherever your adventure takes you.

Win a day in the Team WIGGINS Le Col support car during a UK race! Visit our stand opposite the Subaru Performance Theatre for more information.

SUBARU OUTBACK RANGE fuel economy and CO2 results (WLTP): Combined 33.0mpg, CO2 emissions 166g/km. There is a new WLTP test used for fuel consumption & CO2 figures.

CO2 figure shown is based on the outgoing NEDC test cycle & will be used to calculate vehicle tax on first registration. Only compare fuel consumption & CO2 figures with other cars tested to the same technical standard. Fuel consumption achieved in real life conditions & CO2 produced depends on a number of factors including accessories fitted (postregistration), variations in weather, driving styles & vehicle load. †Every vehicle marketed by Subaru (UK) Ltd, excluding WRX STI, is covered by a 5 Year/100,000 mile (whichever comes sooner) Limited Warranty which comprises of a standard 3 Year/60,000 mile (whichever is sooner) Manufacturer’s Warranty (bumper to bumper, excluding clutch driven plate) and an Extended Warranty (applies to powertrain only) provided by the importer.