5 Reasons Why Businesses are Adopting Omnichannel Marketing

5 Reasons Why Businesses are Adopting Omnichannel Marketing

What is omnichannel marketing strategy?

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An omnichannel strategy focuses on connecting all of a company's touchpoints, such as brick-andmortar shops, social, website, email, and mobile.

This enables the customers to seamlessly move between these channels without any interruption.

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This overall strategy is different from a multichannel strategy, where different touchpoints operate in silos. In short, an all-encompassing strategy breaks down boundaries to put the customer at the center of the journey.

1. Improve customer lifetime value

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An omnichannel experience puts the customer first, and it's no wonder that customers want to stick with businesses that put them in the driver's seat.

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In Other words, an omnichannel marketing stretegy improves customer lifetime value.

2. Reach new customer segments

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An omnichannel strategy benefits businesses by enabling them to reach new customer segments.

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This profit is almost equally important for both major retailers and 'others' (48% versus 45%), but both numbers should be higher, as reaching new customers is the key to growth.

3. Increase operational efficiency

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Some omnichannel strategy benefits that businesses might see include increased operational efficiency and reduced costs.

With an omnichannel strategy, businesses only need to collect a customer’s data once, rather than at every touchpoint.

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Creating a holistic overview also means that companies don’t need to worry about creating and implementing strategies for every channel.

4. Increase sales •

Increased sales are a great benefit for retailers who need a revenue boost. A Harvard Business Review study showed that omnichannel customers spend 10% more online than singlechannel consumers. This is one area, though, that leading retailers (42%) aren’t as focussed on as ‘others’ (57%).

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It’s clear that leading retailers are prioritizing long-term growth, and are viewing omnichannel strategy benefits as being strategic and structural.

5. Improve inventory turnover

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The days of retailers losing business due to items being out of stock may be ending. An omnichannel strategy benefits businesses by providing them with a better overview of their inventory, and the ability to fulfill orders from anywhere.

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An omnichannel strategy makes it easier for businesses to optimize stock levels and develop smarter replenishment practices.

Why Choose Symbicore •

Symbicore is an experienced digital marketing partner based in Winnipeg. We serve integrated managed marketing services, omnichannel marketing strategies globally.

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With strategic insight, visionary thinking, and creative innovation, we propel businesses and brands into the hearts and minds of those who matter. For more information call us anytime at - 204-8088070.

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