Benefits of Creating a Marketing Strategy Roadmap
1. Accountability
• Company leaders, teammates, and customers are counting through the plan.
• A strategy statement with the list of the strategic priorities for the business
2. Alignment
Use your roadmap to align different teams, portfolios, or areas of the business.
A timeline of the projects that need to occur to achieve the strategy.
3. Clarity
By clarifying strategic goals and then linking work to that strategy.
The estimated cost and duration for each project.
4. Communication Transparency is key. Share your plans to drive conversations with teammates. An owner (manager) who will be accountable for each project.
5.
roadmap can help you track dependencies and identify bottlenecks to ensure that you deliver on time. Secure buy-in from executives with a structured process. This also makes it easier to earn buy-in from business users.
Coordination A
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