SENSE: Exhibition Narrative

SENSE PROJECT 2: EXHIBITION NARRATIVE

Sydney Geller // Alice Leach // Candace Sanders Intro to 3D Graphic Design Michael Caparanis VCD 34005 Spring 2018

TABLE OF CONTENTS 3 4-6

Introduction & Concept Statement Moodboards

7

Initial 3D models & Parti Diagrams

8

Final Plan View

9

Final Parti Diagram

10-16

Final Elevations View

17-24

Graphic Explorations

25

Final Typography, Color Palette & Materials Palette

26

Final Narrative

27-29

Digital 3D model

30-32

Physical 3D model

33-46

Final Graphic Elevations

2

INTRODUCTION Project Overview

Create a freestanding, temporary exhibition for one of the following Cleveland cultural institutions,sponsored by the Convention and Visitors Bureau of Greater Cleveland. The goal is to promote Cleveland’s many cultural benefits to visitors, as well as area residents. It will be temporarily installed in various public spaces in the greater Cleveland area such the airports, shopping venues,government buildings, and sports venues. The exhibits will rotate on a regular basis.

About MOCA

The Museum of Contemporary Art challenges, inspires and teaches a wide range of audiences through pushing the boundaries of innovation, creativity and exploration through exhibitions, publications, education and outreach programs. As Northeast Ohio’s only museum of contemporary art, MOCA brings the art and ideas of our time to Cleveland and serves as an institution of inspiration and creativity.

Why We Chose It

We selected The Museum of Contemporary Art because of its mission to push the boundaries of the art world and host exhibitions that were unconventional and unique.

We knew that our exhibit would be unique in both its content and design and wanted an institution that reflected this as well.

CONCEPT STATEMENT Interaction breeds experience, and experience leaves a memory. The world of art, specifically in the context of galleries and museums defines experience and interaction in its own way. Most art museums and galleries separate the audience and artwork, and our exhibit seeks to dismantle this by allowing participants to interact with the art and challenge their perception of art. The senses are something we use everyday, and by pairing three out of the five senses in our exhibit we challenge our audience to question what art is defined by, as well as, what defines art. There was also an open chance to play with color, texture and sound in a non-conventional way that would give participants an experience that differentiated itself from something they had done before.

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MOODBOARD 1

Inspiration Images

Exhibition Information

Museum of Contemporary Art The Museum of Contemporary Art is a unique and dynamic place for the visual art of our time. They challenge, inspire and teach a wide range of audiences.

Their purpose is to push the boundaries of innovation, creativity and exploration through exhibitions, publications, education and outreach programs.

For 48 years, MOCA, Northeast Ohio’s only contemporary art museum, has brought the art and ideas of our time to Cleveland and beyond. MOCA was the first in the region to exhibit the works of vanguard artists like Andy Warhol, Jasper Johns, Laurie Anderson, Roy Lichtenstein, and Christo; and we continue to bring the work of emerging and established regional, national, and international artists to our area.

Exhibit Message/Purpose

The main purpose of the exhibit is to promote MOCA while engaging all visitors.

Project Goals and Ideas • • • • •

Create exhibit design to be stimulating experience for visitors Bold, bright, and colorful in order to intrigue the audience Utilize all five of the major senses to build experience Allow exhibit to be interesting for all ages; should be multi-generational Forms of interactivity that allows visitors to leave their mark on the exhibit

Color Explorations

Typographic Explorations Museum of

Contemporary Art Museum of CONTEMPORARY ART Museum of CONTEMPORARY ART

Domine

Melbourne

Mensch

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MOODBOARD 2 Our concept is to create an exhibit that encapsulates the senses and how we use them to perceive art.

We will use three of the sense; touch, sight and sound to demonstrate how art can be perceived and how each individual can have their own unique impact on art and how we consume it.

Color Choice: Pastel, bright, energetic, fresh, clean Style: Simple, clean lines, modern

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MOODBOARD 3 With a heavy focus on the theme of interaction and experience, this moodboard was created to reflect the senses in their active form. Bright colors were also added to create an inviting, playful feel.

Cool Exhibition Cool Exhibition This exhibition is so cool and everyone's going to come because it's amazing! So fun! Senses and colors and amazing! Ignissitaque consent verovit qui ad que ma consequam, cor mostem fugia dit voluptatur aut renimusapite reperum aut vendi ditaquatet ea quia essimi, sed quae nit dia esequi bea vollabo rroviditatia voloris ant.

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INITIAL PLAN VIEWS & PARTI DIAGRAMS Plan View 1:

PARTI Diagram 1:

Plan View 1 Idea 001 — plan view

Plan View 2: 36

PARTI Diagram 2:





36

12

8 1

1 8

12

18 

 18

12 

36

7

36



FINAL PLAN VIEW This plan view was selected because it gives visitors a way to become actively engaged with the exhibit. There are multiple ways to interact with the exhibit and the “snake-like� path allows all visitors to gain a full experience.

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FINAL PARTI DIAGRAM

Ear Arches

Ear Arches

Entrance Panel

Exit Panel

Head Arches

Eye Arches Hand Arches

Eye Arches

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FINAL ELEVATION VIEWS Entrance & Exit Signs

10

FINAL ELEVATION VIEWS Entrance & Exit Arches

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FINAL ELEVATION VIEWS Exhibit Front

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FINAL ELEVATION VIEWS Exhibit Back

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FINAL ELEVATION VIEWS Exhibit 1: Sight Divider Arches

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FINAL ELEVATION VIEWS Exhibit 2: Sound Divider Arches

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FINAL ELEVATION VIEWS Exhibit 3: Touch Divider Arches

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GRAPHIC EXPLORATIONS Entrance Explorations 1

Elevated View Entrance Concept

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SENSES

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3.5in

EXPERIENCE THE SENSES

Elevate Your

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Museum of CONTEMPORARY ART 1.5in

Scale 0.5in = 1ft

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GRAPHIC EXPLORATIONS Entrance Explorations 2

Elevated Perspective Entrance Design Front

Continue for a multi-sensory experience for all ages. Utilize your senses to interact with various items and learn how to examine art.

SENSE

An Experiential Art Exhibit SENSE is an experiential art exhibit seeking to deconstruct the traditional separation of participation in art galleries. By using three of the ďŹ ve senses throughout the exhibit, SENSE lives up to its name as a multisensory experience that challenges perceptions of the deďŹ nition of art and its role in our lives.

Sponsored by the

Cleveland Museum of Contemporary Art

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GRAPHIC EXPLORATIONS Sight Explorations 1

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GRAPHIC EXPLORATIONS Sight Explorations 2

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GRAPHIC EXPLORATIONS Sound Explorations 1

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GRAPHIC EXPLORATIONS Sound Explorations 2

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Twine Pinecones

brush

GRAPHIC EXPLORATIONS

Pot

Flip the Panels to Experience a new texture

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero Pinecones

Pot

Flip the Panels to Experience a new texture

Sand paper

Bath Mat

Twigs

TEXTURE WALL Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

Subhead

brush

Brick

Pebbles

Touch Explorations 1

TOUCH

Sand paper

Yarn

Cork Board

Twine

Twine

Pinecones

brush

Yarn

Brick Bath Mat

Doorknob

Fish Bowl

Twigs

Pebbles

Pot

Sand paper

Yarn

Brick Bath Mat Pebbles

Twigs

Flip the Panels to Experience a new texture

TEXTURE WALL Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Cork Board Doorknob

Fish Bowl

Twine Pinecones

brush

Pot

Sand paper

Yarn

Brick Bath Mat Pebbles

Twigs

Flip the Panels to Experience a new texture

23

so as to preceive through the tactile sense.

We each use our senses to interpret content differently, our sense of touch utilizes sensory nerves under the surface of our skin to pick up on the texture, temperature or finish of an object.

GRAPHIC EXPLORATIONS

Pinecones

brush

Touch Explorations 2

Pot

Flip the panels to experience a new texture

Sand paper

Twine Yarn

Brick Bath Mat

Twigs

Pebbles

TEXTURE WALL What We Feel

Touch (v.)

To bring a bodily part into contact with especially so as to preceive through the tactile sense.

Cork Board

We each use our senses to interpret content differently, our sense of touch utilizes sensory nerves under the surface of our skin to pick up on the texture, temperature or finish of an object.

Pinecones

brush

Pot

Flip the panels to experience a new texture

Sand paper

Doorknob

Fish Bowl

Twine

Twine

Brick Bath Mat Pebbles

Pinecones

brush

Yarn

Twigs

Pot

Sand paper

Yarn

Brick Bath Mat Pebbles

Twigs

Flip the panels to experience a new texture

TEXTURE WALL Cork Board Doorknob

Fish Bowl

Twine Pinecones

brush

Pot

Sand paper

Yarn

Brick Bath Mat Pebbles

Twigs

24 Flip the panels to experience a new texture

FINAL COLOR PALETTE, TYPOGRAPHY, & MATERIALS Typography System:

Neusa Bold (60pt)

HEADER

Montserrat Medium (7pt)

Subhead

Lato Regular (3pt)

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Typgraphy System Explanation

Color Palette:

To reinforce the smooth, linear style of the exhibit, sans serif typefaces were used in combination to create a cohesive feeling. Neusa Bold was used as a headline because of its strong character and quirky letterforms that commanded attention without being too overbearing. Montserrat Bold was paired as its subhead to contrast the almost condensed nature of Neusa and create visual interest. Lato Regular was used as the body copy to allow readability and understanding.

Color Palette Explanation

Consistent Color

For the sake of simplicity, a simple color system of three main colors that shared one highlight color was used. The colors leaned into the pastel spectrum to create a soothing atmosphere.

HEX: #f9c173

Panel Specific Colors Blue: sight

Red: sound

Green: touch

HEX: #8fc6e8

HEX: #f16773

HEX: #8de3b3

Icons:

Body Copy Color

HEX: #3e3e3e

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FINAL NARRATIVE Exhibition Information Entrance Panel Front Headline: SENSE Subhead: An Experiential Art Exhibit Body: SENSE is an experiential art exhibit seeking to deconstruct the traditional separation of participation in art galleries. By using three of the five senses throughout the exhibit, SENSE lives up to its name as a multi-sensory experience that challenges perceptions of the definition of art and its role in our lives.

Back

Headline: Don’t go just yet!

Subhead: Have you experienced all you could?

Body: If you enjoyed the experience, why not go through it again? SENSE is meant to be able to be experienced on either side of the panels. Go try it out!

Sound Panel Headline: Sound Subhead: What do you hear?

Body: Sound /sow.nd/ Noun Vibrations that travel through the air or another medium and can be heard when they reach a person or animal’s ear.

Art is rarely heard. In most cases it does not usually have an audible voice, but one that is interpreted through color, style and composition. Contemporary art challenges these conventions and in this case, sound is experienced as a sensation. Listen to the pipes to hear what others have to say. Create your own sounds for someone else to experience.

Touch Panel Sight Panel Fronts Headline: Sight Subhead: What do you see?

Body: Sight /sīt/ Noun The power of seeing.

Headline: Touch Subhead: What do you feel?

Body: Touch /təCH/ Verb To come so close to (an object) as to be or come into contact with it.

In most art galleries, there is an invisible, and sometimes literal line between art and its viewer. Take the time to touch and sense the different textures and objects on the panel and experience something new.

While art is often seen, its interpretation is left up to its viewer. Contemporary art asks, “What defines art?” and conversely “What is art defined by?”. This ambiguity is what drives the art world forward and leaves viewers excited and wanting more. When art has no specific context, it draws people to make their own conclusions and it results in something new every time. Take a look through the distorted lenses and ask yourself, “what do I see?”.

Back Motion Figure: Stand in front of the figure and see how it follows your body!

Art Distorted: Take a look through the distorted lenses and ask yourself, “what do I see?”.

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DIGITAL 3D MODEL *Modified for digital construction

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DIGITAL 3D MODEL *Modified for digital construction

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DIGITAL 3D MODEL *Modified for digital construction

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PHYSICAL 3D MODEL *Modified for physical construction

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PHYSICAL 3D MODEL *Modified for physical construction

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PHYSICAL 3D MODEL *Modified for physical construction

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FINAL GRAPHIC ELEVATIONS Entrance & Exit Signs

Front

Back

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FINAL GRAPHIC ELEVATIONS Entrance & Exit Arches

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FINAL GRAPHIC ELEVATIONS Exhibit 1: Sight Front

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FINAL GRAPHIC ELEVATIONS Exhibit 1: Sight Back

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FINAL GRAPHIC ELEVATIONS Exhibit 1: Sight Divider Front Arches

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FINAL GRAPHIC ELEVATIONS Exhibit 1: Sight Divider Back Arches

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FINAL GRAPHIC ELEVATIONS Exhibit 2: Sound Front

39

FINAL GRAPHIC ELEVATIONS Exhibit 2: Sound Back

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FINAL GRAPHIC ELEVATIONS Exhibit 2: Sound Divider Front Arches

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FINAL GRAPHIC ELEVATIONS Exhibit 2: Sound Divider Back Arches

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FINAL GRAPHIC ELEVATIONS Exhibit 3: Touch Front

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FINAL GRAPHIC ELEVATIONS Exhibit 3: Touch Back

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FINAL GRAPHIC ELEVATIONS Exhibit 3: Touch Divider Front Arches

45

FINAL GRAPHIC ELEVATIONS Exhibit 3: Touch Divider Back Arches

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