Swotcompare com launches swot analysis tools for marketing

Page 1

Swotcompare.com Launches SWOT Analysis Tools for Marketing Organizations and small businesses can now benefit from an enhanced marketing projections and analytical techniques. These possibilities are now available following an announcement by Swotcompare.com that it is offering its own version of online SWOT analysis tools, which aim at helping firms to enhance their marketing analysis and performance management. The UK-based company offers easy-to-use and affordable online solutions designed to sharpen the analytical capabilities of small and medium-sized enterprises so that they can exploit market opportunities while mitigating threats. While addressing the media, one of the leading analysts at the firm said that “The heart of all marketing intelligence is the ability of a business to know how best to relay its message to its target audience to convince them to purchase their products or services. However, companies need to have an accurate analysis of the needs and wants of these different audiences before they can positively impact them to make a favorable decision. Our SWOT analysis tools for marketing are customized to help users get the right strategies and insight into the factors that influence existing and potential buyers to make favorable decisions.” The company’s SWOT tool online is designed to handle sensitive areas of analysis such as the threats that a company is facing. Additionally, the technique is intended to enable marketing analysts to come up with relevant information regarding the specific issues that affect the positioning of their products. Also, users can optimize the power of the technique to get insight into the demographic details of their markets and come up with expert comparative analysis. The analysis can enable them to formulate winning marketing strategies. Such effectiveness is instrumental in making sound decisions when it comes to choosing from multiple marketing strategies available. In another interview with one of the lead executives at the company, he said that “The success of any SWOT analysis depends on the quality of


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.