SWOT analysis is a model used to analyze an organization’s strengths, weakness, opportunities and threats so as to create a foundation for decision making, planning etc. In order for SWOT analysis to make a foundation for a marketing strategy the analysis takes into account the objectives of the organization. That is to say what does the organization want to achieve through the marketing strategy. Further, it takes into account the abilities of the organization; what it can and cannot do as well as any potential favorable or unfavorable conditions related to the company’s products and or services. To learn more about the role of SWOT analysis in marketing strategy a spokesman from SWOT Compare provided comments.
