sm editorial
Dear Readers, One of the most important innovations of all time and born as a fundamental instrument for measuring time, the watch quickly became a symbol of power and, therefore, a status symbol. Because of their intricate complications, until the beginning of the 20th century watches were accessible only to a very prestigious clientele, royalty and aristocrats. Royal families mandated master watchmakers, such as Abraham Louis Breguet in the 17th century, to develop the most complicated timepieces and unique works of art, real wonders of incredible craftsmanship.
Covering fine watchmaking, high jewelry, innovations, fashion, design, travel, cars, art, culture, gourmet and more, our aim is to bring you these emotions in every issue, allowing you to discover and appreciate this magnificent world of passions, traditions, complications, beauty and luxury. The team of Swiss Made Magazine wishes you a very happy and blissful New Year.
A strong passion and a true spirit of innovation were the driving forces behind the legendary names in the watchmaking realm. The same passion and innovative approach are still the driving forces of today’s Swiss master watchmakers that preserve the preciousness of over 300 years of heritage and tradition. This unique heritage and tradition live on today in the new mechanical wonders created every year by the best Swiss watchmaking brands.
M. Pantieri
Through the centuries, the symbolism of a watch has evolved from timekeeping instrument into a subtle way of expressing one’s own personality. Choosing or buying a watch is a very emotional process. Names and brands are no more the main criteria in this difficult selection. More elements come into account, such as the history of the brand, its exclusivity or rarity, its appeal and association with one’s own personal interest and lifestyle. This is probably the reason young talented independent brands are registering a strong success among watch collectors and aficionados, breaking into the exclusive realm of fine watchmaking.
Staff Editor Massimiliano Pantieri Creative Director Sherry Williams Photography Jeremy Goldberg Senior Designer Nicky Taylor Graphic Designer Bergthora Bachmann Cover Courtesy of Audemars Piguet Coupe de Theatre collection
Contributors Pascal Brandt Noah Joseph Susan Robinson Sherry Williams April Boland Billy Bautista Bob Ecker Yolanda Evans Copy Editor Susan Robinson Printing Tecnografica Srl
Editorial office SwissMade Magazine Via Taiada 50 6517 Arbedo (TI) Switzerland Contacts editor@swissmademagazine.com advertising@swissmademagazine.com Exclusive distribution in selected newsstands, exclusive boutiques, luxury hotels, golf resorts, executive lounges, private limousine services, special events and exhibitions.
All the published material has been provided by the mentioned brands. Therefore, SwissMade Magazine cannot be responsible for copyright issues and assumes no responsibility on inaccurate information or changes in the products or prices displayed. Copyright by SwissMade Magazine. Reproduction or use of the content in whole or in part without the written permission of the editor is strictly prohibited. Subscribe for your own personal copy on www.swissmademagazine.com .
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