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The luxury lifestyle magazine devoted to Excellence

Art Design Architects Marc Hayek Milla Jovovich Franco Sbarro Minute Repeater CHF 10 / USD 9 / EUR 7

Elegance is an attitude

Kate Winslet

Longines DolceVita

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Dear Readers, Originality. It’s that zest for ingenuity that drives the human race and has taken us from the caves in which our ancestors dwelled into the lives we live today. For our Summer issue you are holding in your hands, we want to celebrate creativity, passion, innovation and the quest for excellence. The underlying theme is design, from watches to cars, from architecture to food, we went to meet the people that are driven by their passions and developed objects of desire., willing to know more about themselves and their inspirations. From actress and supermodel Milla Jovovich to Salvatore Ferragamo.

Furthermore, we showcases some of the best watch novelties and one of the most complicated mechanical movements to master, the Minute Repeater. Creations by some of the most renowned watchmakers driven by a passion for quality and excellence. From the heart of a watch to its case, it’s an orchestra of talents that has to play in order to achieve perfection.

We bring you an exclusive interview with Marc Hayek, the fastest CEO in the Swiss watchmaking industry. President and CEO of prestigious brands such as Breguet, Blancpain and Jaquet Droz, he is driven by true passion for live.

Responsible design is also a team we felt the need to cover. In today’s world of depleting resources and climatic change, better design means sustainable design. Design that does not waste resources or compromise the future. Design that improves the quality of life. Responsibly meeting the needs of the present and ensuring that future generations will be able to meet theirs, requires innovative thinking on an unprecedented scale. Time to care is the name of the project we present you.

Our automotive wordsmith Noah Joseph brings us inside car designs since the invention of this mean of transportation, with an extended look at Franco Sbarro, a true visionnaire and innovator in automotive design.

And last but not least, our trademark, and exclusive photoshoot for your eyes only! For this issue we teamed up again with Swiss photographer Philipp Jeker for an exclusive photoshoot set on the shores of Lake Maggiore in Ascona.

From car design to watch design to living spaces, we met a trio of young architects with their own approach, they like to call “pragmatic”.

Time is luxury. Savour every moment! Massimiliano Pantieri

IMPRESSUM Editor Massimiliano Pantieri Creative Art Director Sherry Williams Sub-Editor Chinese Sally Jaeggin Graphic Design Bespoke Communication Office Operations Manager Mara Carboni Photographer Philipp Jeker Proofreader Lawrence McGrath

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Contributors Elizabeth Doerr Keith W. Strandberg Noah Joseph Sally Jaeggin Claudia Laffranchi Sherry Williams Susan Robinson Massimiliano Pantieri Printed by Mediapoint Switzerland

Editorial office Swiss Made Magazine cp 124 6517 Arbedo Switzerland


Copyright by Swiss Made Magazine. Reproduction or use of the content in whole or in part without the written permission of the editor is strictly prohibited. The magazine is available at selected newsstands and bookstores. Exclusive distribution in luxury hotels, selected boutiques, airport lounges, private airlines, executive lounges, golf resorts, limousines services and Swiss embassies.

Very Zino Collection, Swiss made automatic complication, dual time big date.

Published by Bespoke Communication Sarl cp 124 6517 Arbedo Switzerland

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GSTAAD: Weber Watches at Promenade

sm index Watch News



Around the clock

Complications 12 Minute Repeater

Close-Up 16 Marc Hayek

Heritage 28 A Swiss-Chinese love affair


24 58

Art 24 Art Hong Kong


94 Art Exhibitions

Car Design 28 Franco Sbarro 70 What’s Old is New again

Celebrity 34 Milla Jovovich



Exclusive 38 Summer Breeze by Philipp Jeker


Architecture 58 HHF Architects

Design Awards 62 Rado Iconic Ceramica 64 Red Dot Design Award

64 70

Green Design



66 Time to care

Epicurian 78 Salvatore Ferragamo - Il Borro

Gourmet 82 The Food Whisperer





Smart Luxury 84 Moments of Smart Luxury with Gc

Places 58 Bern - Unesco World Heritage

Top Events 96 Top events calendar

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Around the clock Bedat & Co N.1 collection; Carl F. Bucherer Patravi EvoTec Big Date; Codex Identity collection; Hublot Big Bang White Caviar; Jaquet Droz Petite Heure Minute Art Deco; Louis Erard Excellence Lady’s Gold Chronograph; Marvin Sébastien Loeb Special Edition Chronograph; Omega Seamaster Planet Ocean

Harry Winston Opus Eleven Brought to life in the hands of Denis Giguet, Opus Eleven makes news with a technology and architecture that have never been seen before. Ingenious mechanisms give the watch a rare character – an explosive temperament that makes a sport of time. In addition to its role as an instrument, Opus Eleven creates an engineering puzzle that resolves itself on the hour. An extremely complex case stages the show. The three overlapping cylinders on three levels are configured to deconstruct time. The main circle is the hour’s domain, flanked by two pavilions. One shows the minutes on a jumping disk for the tens and a running disk for the units. The other, slightly lower, displays the regular beat of a big titanium balance-wheel. DELUXE Swiss Made magazine

Watch news 9

TissoT seasTar 1000 auTomaTic

chosen by Nicky Hayden – MotoGP Racer The automatic choice for divers with a helium valve on the 316L stainless steel case, unidirectional diver’s bezel, diver’s buckle and extension on a steel bracelet or a rubber strap, scratch-resistant sapphire crystal and water resistance up to 30 bar (300 m / 1000 ft).

Get in touch at

m AT ph





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Clockwise: Blancpain Villeret Chronographe Monopoussoir Quantième Complete; Boegli Grand Festival Classic Rock; Bulgari Endurer Chronosprint All Blacks; Clerc Hydroscaph Limited Edition Automatic Chronograph; Chopard L.U.C. Quattro; Cuervo Y Sobrinos Esplendidos 1882; Harry Winston Midnight Big Date; Hermés Arceau Time Suspended; Maurice Lacroix Masterpiece Double Rétrograde; Mira Merveille de l’Espace M101 collection; Patek Philippe Triple Complication Ref. 5208P; Roger Dubuis Excalibur Self-winding with micro-rotor and flying tourbillon.




in TOUCH wiTH yOUr Time

Blancpain Carrousel Répétition Minutes Le Brassus

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This grand complication, for the first time in watchmaking history, combines a flying one-minute carrousel and a cathedral gong minute repeater. This entirely grand complication showcases a host of exclusive Blancpain innovations. The minute repeater features a cathedral gong striking mechanism, meaning that its sounding rings are extra long, circling the movement one and a half times to produce superior richness in the sound. The transmission of sound from the movement through the case remains a classic challenge for minute repeater developers. Blancpain has met that challenge by attaching the cathedral gong rings to the inside of the case, a solution which achieves industry leading volume and clarity. Further enhancing the performance of the repeater, Blancpain has developed a special flying regulator for the movement.

Minute Repeater The melody of Time

Historically repeaters have been vulnerable to damage if the owner attempts to change the time while the repeater is engaged and sounding. An innovation addresses this problem; actuation of the repeater disconnects the mechanism from the crown, thus eliminating the risk of damage if the crown is manipulated. As befits such a complicated movement, the red gold movement bridges and mainplate are individually hand engraved. The heart of this Le Brassus timepiece is Blancpain’s one minute flying carrousel, which established a multitude of world firsts when it was introduced three years ago, including the world’s first one minute carrousel, first flying carrousel and first carrousel in a wristwatch. This unique combination of carrousel and minute repeater debuted in a 45mm red gold case with a brushed white gold chapter ring and red gold applied numerals. The combination of an opened dial center and sapphire case back allows a perfect view of the complex minute repeater mechanism and hand carving of the movement bridges.


by Keith W. Strandberg

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n the small Swiss village where I live, every hour and half hour the clock bells ring out the correct time. Centuries ago, church clocks like this one were a vital part of local life. The bells of the clock tower kept life on a schedule and told everyone - priests, workers in the fields, families, etc. - what time it as. These church clocks don’t serve the same function today as they did way back then, but they are a reminder of a simpler time, and I have to admit that I like hearing the church bells throughout the day, reminding me that the time is passing by way too quickly. When clocks and watches were first introduced, they were very expensive and only the very rich were able to buy them. Because church clocks were in every village throughout Europe, pocket watch movement designers endeavored to replicate those church clocks and the Minute Repeater was born. Imagine the awe and respect people had for someone who was lucky (and rich) enough to have the church bells on their wrist! Even back then, having such a watch was a symbol of power and conveyed incredible status on the wearer. In addition, the owner of a Minute Repeater or other striking watch was able to tell the time in the middle of the night -- remember, this was way before electricity and SuperLuminova. Today, one of the most sought-after watches of all is the Minute Repeater (a watch that chimes out the time - hours, quarter hours and minutes on demand - when a lever is activated). Complicated to design and manufacture, not every manufacturer has the wherewithal nor competence to produce them.

The Attraction The minute repeater is becoming quite a popular complication, not just because of its complexity but because of its unique combination of music and time. “It is popular because the minute repeater is one of the most complex of horological creations, and maybe also because it is a poetic creation; it was invented around 1710 to make it possible to tell the time during the night when there was no electricity,” says Francois-Paul Journe, independent master watchmaker. “When you activate the pusher on the side of the case, the complication ‘tells’ the time by causing two hammers to strike gongs which sound the hours, the quarters and the minutes.” Another benefit of minute repeaters is that there aren’t many manufacturers who can do this unique complication well. “Watch connoisseurs, watch lovers, and enthusiasts are interested in buying a mechanical piece of art that has a complicated inner life,” says Patrik Hoffmann, president, Ulysse Nardin. “A Minute

F.P. Journe Grande et Petite Sonnerie

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Repeater, Hourstriker or Sonata from Ulysse Nardin reveals its inner life with a chiming sound and with moving hand crafted automatons.” “Striking watches represent a challenge for a watchmaker and there is still a competition for a better performing minute repeater mechanism,” adds Stéphane Belmont, Marketing Director, Manufacture Jaeger-LeCoultre. “A real difference exists between the models on the market and it’s a challenge for a collector to be able to find the watch with the best possible sound.” The Complexity For many people, the tourbillon is the gold standard in complicated watches, but the fact is that the minute repeater is far more complicated and difficult to realize. “A minute repeater is much more challenging than a tourbillon, because it requires so much adjustment by a highly trained watchmaker,” says Ulysse Nardin’s Hoffman. “While training, watchmakers work six to eight weeks on their first minute repeater. Still, a well-trained watchmaker takes three to four weeks to assemble a minute repeater. A tourbillon is more a piece of art and is very delicate but not that complicated. “The integration of all the functions of a minute repeater in the limited space of a watch is certainly a big challenge,” he continues. “The watch movement itself cannot be neglected

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but the energy source of the chiming needs some space as the sound depends highly on the energy allocated to the hammers. In addition, the quality of the sound is improved when free volume is available in the case.” Many companies offer a tourbillon, but not many can master the minute repeater. “The minute repeater is much more complex than the tourbillon caliber,” says Christophe Claret, owner of his own complicated movement house. “Proof is the fact that there are many more brands which produce a tourbillon than brands which can make a minute repeater watch. The reason is simple: in the tourbillon watch, only the tourbillon cage itself is complex to achieve, the rest of the movement is conventional; while for a minute repeater of quality, the entire repetition mechanism must be integrated into the movement and its complexity is related to the number of components, which are much more numerous.” Get a minute repeater wrong, either in its sound or its functioning with the time,

and it’s easy to spot. “There is only one way to assemble a repeater and the user will notice very rapidly if its functioning is adequate,” says F.P. Journe. “For a tourbillon, the user will watch it turn, without realizing its degree of precision. There are different ways of making a tourbillon and the time one passes on it can vary on a scale from one to 10. Only a very few watchmakers are able to assemble a minute repeater, which demands the very utmost in both technical and artistic virtuosity; this is not the case for the tourbillon, even though it remains a grand complication.” The Challenges The challenges for a minute repeater are legion, as it is not only a watch that has to tell precise time, but the striking mechanism has to be precise as well, sound good and be reliable – no easy task. Assessing the sound of a minute repeater is highly subjective and really depends on experience. “A minute repeater is so complicated because it contains more components, all of them of a particular shape,” says Jaeger-LeCoultre’s Belmont. “The quality of sound is something that cannot be fully calculated in advance but is always an empirical process with long adjustment needed in order to obtain an excellent sound. The sound of a watch depends on the form of the case, its waterproof qualities and the materials used. All of those aspects have to be adapted in order to get the best sound.” The complication of the movement is not a goal in and of itself, it’s all to create a beautiful sound, making the minute repeater a truly amazing timepiece. “The harmonious sound and the motion/ movement of the delicately hand-crafted parts create emotion and evoke passion considering that they are initiated by a complex mechanical mechanism made of hundreds of the tiniest, precise pieces such as bridges, wheels, gongs, levers and more,” says Ulysse Nardin’s Hoffman. “In this age of high technology, computer aided and supported life, it seems as if this amazing mechanical complication awakes children’s eyes in us with the awe and admiration for such unique craftsmanship and tradition.” Church clocks are still operating all over Switzerland, though more as a charming reminder of the past than something that people depend on to schedule their lives. The Minute Repeater, however, is becoming an increasingly popular complication, respected for its complexity, the beauty of its repeating sound and its rarity.

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MARC HAYEK past, present and future



arc Hayek’s life can’t be the easiest one. After all, he was born into what is currently probably the most prominent watchmaking dynasty in all of Switzerland: his grandfather was Swatch Group co-founder, CEO and president of the board of directors Nicolas G. Hayek.

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Marc Hayek takes it in stride, though, never seeming to stress about where he comes from or worrying about where he’ll go. Hayek, you see, has adapted the typical American “can-do” attitude and doesn’t hesitate to wear optimism and joy on his sleeve. Perhaps this attribute is inherent to his character, perhaps it comes from his college years spent at the University of Southern California, where he obtained a master in business and marketing, or perhaps it simply comes from the high-level sports he has participated in throughout his life. Twice Swiss BMX champion as a youngster, he now races motorized vehicles such as the high-profile Lamborghinis of the GT Super Trofeo racing series—where he achieved a morethan-respectable second place last season in the overall standings. Like his grandfather, Marc Hayek chooses to wear Breguet on his wrist these days, and does so at least 50 percent of the time with obvious pleasure—splitting the time on his wrist with his other ticking treasure, Blancpain. It seems to be a point of pride, and he obviously enjoys the extra task of leading his intuitive grandfather’s crown jewel. In all honesty, his leadership is doing Breguet a world of good, too. While Hayek by his own admission is not intent on leaving his personal mark on the brand just yet, he has chosen to do some things just a little differently than they might have been done in the past, placing a definite spotlight on Breguet’s technical capabilities. This is surely the sign of a new generation on board—but also the sign of a gentleman with a healthy love of sports and competition in his blood. The horological streak in the selfsame blood can’t be denied—it is, after all, his birthright—and makes for an exciting combination in a watch executive. Hayek stepped into the spotlight in 2002 when he took the helm of Blancpain. At the time, naysayers were quick to judge since he had just come off a five-year stint as a restaurant owner in Zurich. Hayek, hand-picked by Blancpain’s resuscitator Jean-Claude Biver as his successor, has also proved that he can successfully combine his personal interests with those of the brand’s: combining auto racing with such a traditionally minded brand as Blancpain was almost a stroke of genius and has lent the established marque a more dynamic and youthful image. “I wanted it to go from being a niche brand to one known by a wider public. This was quite a challenge, and part of it was mastered by introducing a new line that also had different, more high-tech, mechanical and emotional sides to it. We were not replacing any established lines with the L-Evolution, but making the brand complete with an add-on that is more extreme, but classic as well.” In fact, it is probably this combination that helped increase Blancpain’s turnover by a factor of more than four during these past nine years when Hayek as CEO was able to focus all his energy on just one brand. “This brand is now where it should be,” he proudly explains. Blancpain’s three top-three selling watch models by value prove his strategy right: a Fifty Fathoms, a Villeret, and a moon-phase L-Evolution.

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One to Three After the sudden passing of his grandfather last June at the age of 82, it didn’t take long for the care of Breguet and Jaquet Droz to be added to Hayek’s duties within the group. And he does not take this job lightly. In fact, he is having more fun than ever. “I love the challenge. It’s so beautiful with all its possibilities. For me, it was the last great big gift that my grandfather gave me,” he explains in an authentically gentle voice. Hayek, a trilingual Swiss citizen, feels that not much about the big picture has changed within the Swatch Group since Hayek Sr.’s passing. “Sure, things change every single day, everywhere. One big change is that my grandfather is no longer here. We all miss him, and that is a change. But he is very much here in spirit.” Hayek is quick to stress that there has been no change in group strategy. “I think he would have gone in the same directions,” he reports. This is not a surprising stance, for both Hayek and Nick Hayek Jr. (now group CEO) grew up watching the senior Hayek’s clever style of doing business. So what does Marc Hayek feel he can improve with the two new brands he is in charge of? “I think that creating a base for Jaquet Droz to remove it a bit from its niche is in order. We should be focusing on aesthetics rather than movements and mechanical innovations, adding stainless steel watches to make them more accessible to a wider audience.” In other words, Hayek would like to turn Jaquet Droz into a real brand with various facets. He does promise one twist, however: he is keen to develop mechanical movements outside of the realm of timepieces, much like the historical automatons that made young Pierre Jaquet Droz’s name in the 1750s. At Breguet, a brand he describes as “Magical,” the minute changes he is currently making will likely not yet be as far-reaching. “Even though I was marginally involved before, in these last nine months I have discovered so much more,” he reports. “The life of the brand has been very special.” Hayek Sr. was not shy about taking risks with Breguet—much the way Abraham Louis Breguet himself did in his day—and Marc Hayek has confirmed he will be continuing down the controversial path of new materials. The difference will be that we will likely be hearing more about it in the future. Speaking openly Many of Hayek’s new coworkers and business associates sing the praises of his managerial style. He gently smiles when asked about this, “After all these years, it really feels like a family. I feel I have to get people involved by speaking openly and having real conversations. This helps you gauge if you’re going in the right direction.” The latter is not unimportant for a man in his position. As a member of the third generation of what can be termed the Hayek dynasty, his every move is carefully scrutinized and analyzed—inside the company and out. However, as with all else, he sees this in a relaxed way. “Actually, it’s really nice for me to work with my family. We are very close as a family and have close contact. And, sure, I feel a certain responsibility to continue, but it’s not pressure. No matter where you get that from—your past, your family—you have certain values with which you may put pressure on yourself, but it’s positive, more positive than pressure.” Today, with a wife and child, one of his objectives is certainly finding a balance between work, sports, and his personal life. He takes it in stride, saying, “I have three times more fun now than before. Sure, sometimes the days are a bit long, but somehow it works and there is more quality time. I feel like I have more energy than ever.”

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Swiss Made Hayek was born in Lucerne and now resides in Cully, not far from Lausanne. This Swiss made man resolutely sees the distinguishing quality label as continuing to be an important one for timepieces originating in his country. “It is the savoir faire, the know-how, and the handcrafted work that make it,” he explains, expounding on what he believes. “It is important to continue investing in technology and innovation, and remain competitive in this segment, continuing to do things in a different way. New technology will help keep the Swiss competitive.” Hayek sums up how he sees the Swiss made future of the watchmaking community as a whole, “We will remain competitive, even price-wise, if we keep developing and investing in new technologies.” He cites being reactive and finding solutions as being key. “It’s vital that all the big players invest.” On this note, he turns to the emerging markets, including China, the market that admittedly kept the luxury industry afloat during the past three years of severe economic recession. He sees this large and diverse market as one of the most difficult, and finds that Breguet has not yet built from the base there. He feels it is important to get all the main factors right from the get-go: communication, image, and distribution— and this takes time, energy, and money. Hayek, who is not in favor of taking risks there, also stresses that he considers other markets such as the United States— whose potential has not been fully realized—equally, if not more, important. “Don’t kill your other markets in favor of currying China,” he admonishes.

My grandfather is no longer here. We all miss him, and that is a change. But he is very much here in spirit. Mark Hayek, a talented driver, is the watch industry’s fastest CEO. His Lamborghini regularly makes the podium of the Blancpain Endurance Series races.

Luxury Asking Hayek to define luxury feels much like adding a drop of water to an ocean. His take, however, is contemporary and spoken like a product of his generation. “For me, it is something that is not linked to the price, but linked to quality. Something you don’t need for life, but something that drives emotions, makes you happy.” His biggest luxury? Certainly time.

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sm heritage Case in Point: Bovet The Bovet brand was so popular in China during the 1800s that the name Bovet became synonymous with watches. Instead of asking for the time, the people in China would ask “Do you have a Bovet?” Having been a China expert in a former life, I didn’t believe this story for a Fleurier minute. So, I went to several Chinese watch journalists assembled at the Basel and SIHH shows, and asked them. Surprisingly, they confirmed this claim. Bovet was like Xerox or Kleenex in China -- a household name for timepieces. Intrigued and fascinated, I decided to look harder at the Bovet company. I visited the brand’s offices in Geneva, their castle workshop in Môtiers, and met with Bovet’s owner and CEO, Pascal Raffy several times.

Good things come in pairs 好事成双

a look at a Swiss-Chinese love affair

by Keith W. Strandberg

In the 1700s and 1800s, one of the biggest markets for fine Swiss timepieces was, like today, China. Back then, the products were pocket watches and the Chinese bought them in pairs, sometimes two of the exact same watch, other watches with “mirrored” designs. Conventional thought was that the Chinese bought in pairs so there would be spare parts available if the primary watch needed repairing, but the recent exhibition of Chinese Pair Watches at the Patek Philippe Museum debunked this thought. Turns out it was polite to offer gifts in pairs, so watchmakers produced watches to meet this demand, pure and simple.

The History Geneva’s watchmakers were not only skilled in watchmaking, but they were also cutting edge in terms of marketing their products. At the beginning, many Swiss companies worked through English firms that had a trading presence in the Middle Kingdom. Then, they were able to set up their own offices in China, until the first Opium War shut the gates of China. Some of the key names of Swiss companies doing business early in China include Vacheron Constantin, Piquet et Meylan, Ilbury, Juvet Fleurier, Dimier, Vrard, Tardy et Fils, BorelCourvoisier, Jaques Ullmann and Bovet. The timepieces were made specially for the Chinese market, so they became known as Chinese Market Watches, or La Montre Chinoise. Two Chinese emperors, Kang Xi (1661-1722) and his grandson, Qianlong (1735-1796), were well-known watch collectors. Today, the National Museum in Beijing in the Forbidden City has part of Kang Xi’s collection on display. While Kang Xi ordered watches from Swiss makers, Qianlong also had Chinese watchmakers make watches in the western style.

Instead of asking for the time, the people in China would ask “Do you have a Bovet?”

The China Card Unlike many other watch companies, Bovet was founded specifically to capitalize on the success of Swiss watches in China. The Bovet company was chartered in 1822 by Edouard Bovet, who was born in 1797. Edouard’s father was a watchmaker in Fleurier and Edouard went to England to learn watchmaking. He was working for a company called Magniac, a London-based company that specialized in selling watches to China. He made several trips to China, saw how successful the business was, and started to think about getting into this business himself. After all, he was from Fleurier, a town filled with watchmakers. He figured that he could do it as well, and as successfully, as the company for which he was working. He and his brothers set up the Bovet company, with offices and a store in London, while the watchmaking was done in Fleurier and the company set up a distribution center in Canton (Guangzhou), China. Eventually, Bovet even had stores in Shanghai and other Chinese cities. Eventually Bovet became the premier watch company for the Imperial family. Why was London so important to the China trade? Well, London was the center of the watchmaking world at the time and since the Swiss had no ships, it made sense to make use of the vast merchant shipping infrastructure in England. “Watches from Bovet went from Switzerland to London and then to Canton,” explains Roy Davidoff of Bovet. “The cases were made in London, the movements and dials were made in Fleurier, and the business was very successful. Bovet was selling millions of dollars of watches to China. Vacheron Constantin was also strong there; there were a lot of Swiss watch companies doing business there, but Bovet was the most well known.” As a result, a number of companies in Fleurier began to special-

好事成双:Good things come in pairs (old chinese saying)

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The Chinese Connection 21

ize in Chinese pocket watches. Back then, the Bovet company used a Chinese transliteration of its name, Bau Wei. In honor of the company’s Chinese tradition, all Bovet’s Chinese character watches, 50% of the brand’s production today, use the Chinese characters for Bovet on the dial, as well as Chinese characters for the hour markers. Bovet began enamel painting, something that is one of the company’s specialties today, because of the Chinese interest in having their pocket watches adorned with portraits or pastoral scenes. Bovet was also one of the first companies to use exhibition backs on watches, allowing the Chinese owners to admire the highly decorated and adorned Swiss movements. Bovet was so successful in China that in 1855 Bovet was awarded a gold medal at the world exhibition in Paris for an absolutely identical pair of watches ordered by the emperor of China - as identical enamel painting was and still is incredibly difficult. China remains an important market for Bovet. “We have an unbelievable history in mainland China and Bovet in mainland China is still very well known,” Pascal Raffy says. “Chinese people are very keen on their sense of detail and the historical patrimony of the company. I have a lot of affection for customers in China, Taiwan, Hong Kong and Macau - I love the Chinese culture. Collectors of Bovet in that region are in love with the art of Bovet. It is a honor for me to see that people in China and the region still respect and value the art and technique of Bovet.”

For Chinese collectors, watches that have some connection to the Qianlong Emperor, who ruled in China from 1735 to 1796, are especially valuable. The emperor collected Western clocks, automata, and pocket watches; in 2008, Christie’s auctioned a pair of enamelled pocket watches from Qianlong’s collection for $375,000.

Today in China China is once again the leader of the world in the purchase of fine timepieces, which is no surprise because almost 300 years ago, they were the market every watch company wanted to serve. Most of today’s leading brands are focusing on China, expanding distribution and opening up boutiques, capitalizing on China’s market strength again.

The precious items portrayed in this article can be discovered along with many more at the Patek Philippe Museum in Geneva.

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Zhang Huan’s ash painting

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Hong Kong International Art Fair takes place at the Hong Kong Convention and Exhibition Centre in Wan Chai, Kong Kong Island.


What to do

ART HK’s VIP programme gives guests a very busy schedule, including the Fair’s post-vernissage party at the nearby Grand Hyatt Hotel, ART HK Tea at the Mandarin Oriental in Central, AAA’s VIP brunch in Sheung Wan, art tours starting at the Convention and Exhibition Centre and a number of local galleries’ opening receptions. For those who are “arted out”, take full advantage of Hong Kong’s rich cuisine culture. After you’ve been reincarnated in the food nirvana, head over to the Pacific Place in Admiralty for some high-end shopping. Grab your caffeine refill at one of Hong Kong’s trendiest cafes on the hillside behind the Pacific Place before you continue to explore Hong Kong’s Indie fashion designer boutiques in the area.



With men in their sharp designer suits and women in their black tie event dresses, a glass of wine in hand, the striding guests at the VIP vernissage of the Hong Kong International Art Fair, aka ART HK 11, gives the feeling of a high-profile fashion show. “Every time I came to the Fair I felt like I was dressed like a student” says a Shanghai-based gallery director, “People are very serious about it.” During the five-day event in Hong Kong, art is serious business. Although still a very young art fair, ART HK has been recognized as Asia’s leading international contemporary art fair. Every May, artists, gallerists, museum professionals, curators and collectors from around the globe flock to Hong Kong for the non-stop feast of art and the business opportunities that come with. This year, the fair opened for the fourth time on the 26th of May (with the preview on the 25th of May), showcasing 260 galleries from 38 countries, bigger than it has ever been before.

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ART HK sees Asia’s Market on the Rise By Xing Zhao Divided into three sections, the main fair section featured 168 leading galleries showing world class artists including Danish-Icelandic artist Olafur Eliasson’s new works exhibited by Tanya Bonakdar Gallery of New York, South African artist William Kentridge’s anamorphic projection What Will Come, presented by Goodman Gallery from Johannesburg, Kazakhstani artist Erbossyn Meldibekov’s group of politically-charged resin busts showcased by London-based gallery Rossi&Rossi and Tracey Emin’s pink neon light installation You Made Me Love You, presented by New York’s Lehmann Maupin Gallery. However, what really brought out the fair’s uniqueness was its two new sections. ASIA ONE is dedicated to showcase solo presentations of Asian artists brought by galleries in Asia Pacific and the Middle East. The ART FUTURES section, which showcased emerging artists represented by 45 of the world’s best new galleries under five years old, gave guests the opportunity to spot fresh talents. Throughout the fair, the Hong-Kong-based non-profit research center Asia Art Archive (AAA), as the fair’s official education partner, presented a series of panel discussions Backroom Conversations, as well as a new perspective of recent history of Indian art by staging a recreated Delhi studio of critic and curator Geeta Kapur and artist Vivan Sundaram. Despite the topic “Art Must Be Beautiful”, a debate held by the Intelligence Squared Asia Debate, remains contentious, the Fair was full of eye-candy.

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Gc is a registered trademark of GUESS?, Inc. Art Dir. Paul Marciano

Bruce Lee by Yan Pei-Ming

A Marketplace Where East Meets West This Year the fair received 63,511 visitors, including high-profile collectors from Asia, Europe and the US. Paris Neilson of Sydney’s White Rabbit Collection finds the ASIA ONE and ASIA FUTURES sections refreshing, “And that’s why experienced collectors come to the Fair, to get exposed to new things” says Neilson. Don and Mera Rubell of the Rubell Family Collection and the Contemporary Arts Foundation (Miami) take the fair as an opportunity to learn about Chinese art, “There is a unique opportunity at the Fair to compare and contrast Eastern and Western art, to see the similarities and the differences” say the Rubells. While high-profile Western collectors made a strong appearance at the Fair, the number of Mainland Chinese collectors hasn’t caught up with its Western counterparts. International galleries expecting to meet more collectors from Mainland China find most of their big Asian collectors coming from Taiwan, Hong Kong, Singapore, Indonesia and Australia. Nonetheless, galleries made major sales to mainland collectors see an increase in mainland collectors with a broader interest in Western art. “We have placed works by artists including Bharti Kher, Christopher Orr, Whihelm Sasnal, Phyllida Barlow, Henry Moore and Roni Horn in major Chinese collections and private museums in Beijing and Shanghai” points out Neil Wenman of Hauser & Wirth from London, New York and Zurich. Cheim & Read Gallery sold works by Louise Bourgeois and Zao Wou-ki to Mainland Chinese collectors on the first day of the Fair, and the New York-based gallery is also pleased with its experience at the Fair. “We met a large number of collectors,” says Adam Sheffer, partner of the gallery, “All from the East and all previously unknown to the gallery.” Many exhibiting galleries find the visitors “open, curious and interested” in what they were showing. “We really enjoyed the positive reception we received from the visitors” says Amy Gold of L & M Arts from Los Angeles and New York, “and we believe in ART HK and feel the potential.” A bright Future A few weeks before the opening of ART HK 11, the Swiss MCH Group, organizers of Art Basel (the world most important art show) and the younger Art Basel Miami Beach made the announcement of the purchase of sixty percent of ownership stake in ART HK. While retaining its current name and directorship, ART HK will become the third global contemporary art platform in the Basel brand. This integration further proves Hong Kong’s significant position as one of the world’s hottest arts hubs. ART HK 2012 is now set to take place from 17 to 20 May 2012, and hopefully with even more Mainland Chinese collectors.

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Gc-1 Sport Chronograph 316L stainless steel Carbon fiber Sapphire crystal Swiss Made Salvatore Licitra 27

sm car design

Franco Sbarro The magician

by Noah Joseph

Automakers and studios around the world employ legions of designers. Some of them are credited with penning the shapes of the cars we see on the road. Others spend most of their careers designing doors handles and cup holders. But of even the most accomplished designers – names like Harley Earl and Sergio Pininfarina – few are as innovative as Switzerland’s own Franco Sbarro.

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Automakers and studios around the world employ legions of designers. Some of them are credited with penning the shapes of the cars we see on the road. Others spend most of their careers designing doors handles and cup holders. But of even the most accomplished designers – names like Harley Earl and Sergio Pininfarina – few are as innovative as Switzerland’s own Franco Sbarro.

Construction Automobile (ACA). Through the Atelier, Sbarro was able to explore advanced aerodynamics, starting with a derivative of the victorious Ford GT40 racing car called the Dominique III. The car was equipped with a giant rear wing and an air brake, and was delivered to a discerning private customer in London, launching a coachbuilding enterprise that Sbarro would cultivate over the course of his long career. Over the years that followed, Sbarro became known for creating exacting replicas of famous cars. Among the icons of motoring which Sbarro was charged with replicating were the BMW 328 (a car which, 75 years later, still holds the average speed record at the Mille Miglia), the Lola T70 (one of the most advanced racing prototypes of its day), the Ferrari 330 P4 (which recently inspired its own renaissance at the hands of Pininfarina for American collector James Glickenhaus) and the famous Bugatti Royale, the very epitome of Depression-era luxury limousines of which only six were made, reproduced by Sbarro in painstaking detail with a massive sixteen-cylinder engine.


orn in Apulia, Italy, in 1939, Francesco Zefferino Sbarro moved to Switzerland upon completion of his studies, following a similar trajectory to Augusto Pedrazzini, founder of the boat company we reported on last summer on the pages of this magazine. Here he met George Filipinetti, who appointed Sbarro head of his Scuderia Filipinetti racing team. Although the team was only moderately successful on the race track, its history held place for some of the most famous drivers in the annals of motorsport: names like Jim Clark, Phil Hill, Ronnie Peterson and Jo Siffert – the legendary Swiss driver around whom Filipinetti built his team. Beyond Filipinetti’s Formula One racing activities, the team also campaigned sports cars like the Ford GT40 and Ferrari 330 P3 in endurance events on some of Europe’s most legendary racing tracks, giving Sbarro the platform to build his first prototype sports car. The Coupé Filipinetti was based on the Volkswagen Karmann Ghia, but featured numerous advances – from its wide-opening fender-doors to its lightweight construction – that took the Sbarro prototype beyond its humble basis. Leaving Scuderia Filipinetti in 1968, Sbarro went out on his own to establish the Atelier de

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Beyond replicating the designs of others, however, Sbarro remains known for the unique creations which he designed and crafted together with his apprentices. Among the most radical was the Sbarro Challenge, a trend-setting sportscar based on the iconic Porsche 911 but bearing a unique wedge shape that would become emblematic of the 1980s era from which it was born. The Monster G followed in 1987 on a Range Rover chassis modified to a high-riding off-road buggy with the wheels from a 747 jumbo jet and a 350-horsepower Mercedes-Benz V8, rivaled only by the Lamborghini LM002. The subsequent Robur packed an Audi turbo engine into a svelte shape with an innovative lateral parking mechanism, the Chrono pushed the limits of the power-to-weight ratio, and the Osmos and Helios placed the Jaguar V12 into sleek new bodywork. The Issima roadster was commissioned directly by Alfa Romeo and, like the subsequent Ionos did for Lancia, offered a fresh interpretation of the legendary marque’s design. In the new millennium Sbarro toyed with the concept of combining the excitement of a motorcycle with the stability of a car, resulting

Franco Sbarro 31

in two very different approaches: the Bimoto Scorpius packed two 1000 cc Yamaha motorcycle engines into a leaning car form, while the Pendocar followed several years later in a more motorcycle-like form with four tilting wheels. Arguably among the most celebrated of Sbarro’s own creations, however, were based on Ferraris. The Alcador series started with the original Alcador roadster in 1995 and went on to spawn several unique derivatives. The Christelle upgraded on the Mondial cabriolet’s boxy bodywork with a more fluid shape, while the GT8 took the 360 Spider’s curvaceous bodywork to a new level. The most intriguing, however, was surely the Super Eight which debuted at the 1984 Geneva Motor Show, packing a 3-liter Ferrari V8 into a compact hatchback. Any designer invariably steers towards questionable styling, and Sbarro’s came in the form of his six-wheeled prototypes. From the Cadillac-based Function Car through the Windhawk sport-utility vehicle to the pseudo-halftrack Citroën Berlingo Cruise Young, these beasts were hardly the finest examples of Sbarro’s work. Aside from radical styling, however, Sbarro also innovated a number of new technologies, the most prominent of which was the hub-less wheel. Also known as the Orbital wheel, the innovation was a complete re-think of the basic building block of transportation. Instead of a classic huband-spoke arrangement, Sbarro’s design incorporated a rotating rim that could be mated to the vehicle at its lowest point, thereby enhancing stability and handling while also encompassing a transparent aesthetic. The idea was presented with a series of motorcycles designs, later leading to a number of concept cars and even a distinctive line of timepieces as well. The watches, created and brought to market in collaboration with Eric Varone, remain unparalleled in their innovative design. The largest mark which Franco Sbarro has made on the industry, however, may very well come through the guidance he provides to aspiring young designers at the schools he has established. Starting with the first Espace Sbarro, the legendary designer has opened institutes in Pontarlier and Montbéliard – just across the border in France – and even in Casablanca, Morocco. Under Sbarro’s tutelage, the student designers at Espace Sbarro Pédagogique d’Etudes et de Réalisations Automobiles (ESPERA) have created an unprecedented number of concept cars over the years that break new ground in automotive design and innovation. Together Sbarro and his students have designed over a hundred unique automotive creations, and stand outside the industry as a motivating force in fresh thinking and independent design.

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Milla Jovovich an international star, a successful model, a dynamic actress, a talented musician and a dedicated mum

by Massimiliano Pantieri


orn Milica Natasha Jovovich on December 17, 1975, in Kiev (Ukraine), Milla Jovovich is an actress, supermodel, fashion designer, singer and public figure, who has appeared on the cover of more than a hundred magazines and starred in such films as The Fifth Element (1997), Ultraviolet (2006), and the successful ‘Resident Evil’ franchise. At the age of 5, in 1981, Milla emigrated from the Soviet Union with her parents, moving first to London, UK, then to Sacramento, California, and eventually settled in Los Angeles. She shot to international fame after she was spotted by the photographer Richard Avedon at the age of 11, and was featured in Revlon’s “Most Unforgettable Women in the World” advertisements, and on the cover of the Italian fashion magazine “Lei” which was her first cover shoot. Milla Jovovich was torn between two professions, before she eventually became one of the very few supermodels who also developed a steady and serious film career. In 1988, at age 12, she made her film debut credited as Milla in a supporting role in Two Moon Junction (1988) by writer/director Zalman King. With the leading role as Alice in Resident Evil (2002) and its sequels, she established herself as a film star, and her success in acting eventually matched her success as a supermodel. Outside of her acting and modelling professions, Milla Jovovich released several critically acclaimed musical recordings, making her debut as a singer, songwriter and musician with the 1994 release of ‘The Divine Comedy’. She also gave several live performances with her band Plastic Has Memory and was featured on ‘Hollywood Goes Wild’. Her vocal recordings appeared on soundtracks of several films. She has been writing music and lyrics to her song demos, playing her guitar and sampling other sounds from her computer, and allowing free the download and remix of her songs from her website. I met Milla while she was in Basel, Switzerland, for her first appearance as the new celebrity and international brand ambassador of Jacob & Co. She graciously opened up for us in this exclusive interview for DELUXE Swiss Made Magazine.

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SM: You are a model, actress, musician and fashion designer. What is the most exciting aspect of your life? I was educated in a very European way. Ever since I was a child it was always extracurricular activities that my mother had me in: acting classes, voice classes, music lessons, etc. My very basis that I was given by my family kind of led me to have many different outlets and expressions. I have taken advantage of it. I am very lucky to be passionate about all of them. I might not be an expert but I am very passionate about all of them and that opened up many doors for me. If I am not having fun doing it I am not gonna do it. SM: You now have a daughter. What is it like balancing your motherhood with your busy daily professional life? It is not easy. Last year was a big one for me with movies. This year I decided to take a back seat and be 100% there for my daughter, taking her to school, spending time with the family. We have a big movie at the end of the year (Resident Evil). Me a mummy and at night a musician. I cannot do everything at the same time. When I was younger I was, but now with a baby that’s the main concern. So last year movies, this year music, etc. SM: Did motherhood change your life or approach to life? Definitely I feel I become more strong as a person and much less insecure in my head. So for me now as a musician to think about my career is much more relaxed. As long as my baby is ok, she is not sick, she is eating well, she is doing everything well. She knows she wants to be an actress, so far, she wants to be like mamma. Whatever makes her happy. If I can help my daughter find her passion, this is defi-

Photo by Philipp Jeker for Swiss Made Magazine Milla Jovovich 35

Milla Jovovich

Jacob Arabo with Milla Jovovich during the photoshoot for the new international advertising campaign for Jacob & Co.

nitely good. When you are passionate that when you actually spend time doing things and you don’t feel like it’s work. If you like playing guitar, you spend hours playing without feeling it’s work. Whatever she wishes, I will be there for her. Hope she is going to find her own passions because that’s where you can excel at. SM: You are very active in charities and have a charitable fondation in the Ukraine to help children. What are some of the causes that inspire you? I am very active with many charitable foundations I donate to and I support. Right now I am also donating money to Japan because I feel it is like my people since I spent so much time there I love them so much. I wanna go there to somehow help. Most of the part is Cancer Research Foundation with L’Oreal. Also animal charities such as I try to split everything into people and animals as we all have to live together (smile). Also I do a lot of work for Batteredmother. org for mothers that have been abused and children that need a place to go. But also and many others. SM: Your movie “Stone” is somewhat different from your previous movies. Does this mean a new direction? I love to explore so many different parts of myself and who I am. What I love about acting is that it gives me an opportunity to really dwell into all different facets of my personality. Playing roles that are challenging and also playing roles that I might not be very comfortable with. Rosetta in Stone - I didn’t really like her, but that was also something that interested me because if I was her, I would have to somehow like myself. So to find that was really interesting and challenging, because there were so many facets of her that I don’t want in my own home. I wouldn’t be friend with her but yet I had to give her compassion and empathy and love her and understand her, even though I do not wanna be friend with her. SM: How did you come close to Jacob&Co.? We have a lot in common. I feel they make such spectacular jewelry and timepieces, and somehow we haven’t met. I have been chased by so different companies before and somehow it didn’t happened before. So I am happy we could

finally come together and represent such incredibly luxurious jewellery but so innovative and inspirational. What I like about the pieces I am wearing is that they they also remind me of vintage jewelry with history. You wear Jacob&Co. and you don’t just feel you are just wearing some general piece of jewelry. You feel like you doing something that makes you part of history. SM: What does luxury means to you? Luxury to me is definitely comfort. It is a sense of style. Being comfortable with who you are and being able to live to the best of your abilities. Whether that’s taking an helicopter to your yacht or taking your daughter to school in your hybrid SUV. It really is whatever you are comfortable with. There is a certain echelon of luxury that Jacob represents that is beyond what normal people are able to put in their own life. That’s what is so beautiful. Take a fairy tale - every girl grew up wanted to be and feel like a princess. SM: You have lived in several countries and travelled the world. What place inspires you the most? Definitely my country Russia is one of the most inspiring to me. I love going back there. I feel like I am coming home. I love the people. But at the same time I am westernize so for me Europe, France Italy, NY, LA, that’s my home. I have an American passport. But the fact that I have both worlds is so amazing. I like the fact that I can have a foot in both worlds. I can be an American but at the same time have a European education and European origins. I also spent over 8 months in China for a movie. SM: Ultimately, are you familiar with Switzerland? What is your image of this country? I have spent some time in Switzerland because a close friend of mine, David, has a castle about 2 hours away from Lugano. So we would always go to Lugano and to various other places. I have spent quite a lot of time between Lake Como and Lugano, so close and so beautiful. Milla, you are definitely a star! Thank you.


48 East 57th Street, New York, NY DELUXE Swiss Made magazine

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Sundialing SUMMER Deluxe Swiss Made teams up again with Swiss photographer Philip Jeker for an exclusive photoshoot on the shores of Lake Maggiore in Ascona.

Photographer: Philipp Jeker Hair & Make-up: Rachel Wolfisberg Stylist: Sherry Williams Asst. stylist: Daidre Graham Models: Ditta (Model Plus Milan) Davide Garrutti (Option Model Agency, Zurich) Production: Sherry Williams/ Bespoke Communication Location: Grand Hotel Eden Roc, Ascona Special Thanks to: Wolford Talk About Women (Basel/ Rheinfelden) Yasmine per Jennifer, Ascona Scuola Vela Ascona (Tony Meier)

HANHART Primus Diver watch Swimtrrunks by Speedo DELUXE Swiss Made magazine

Photoshoot by Philipp Jeker 39

ZINO DAVIFOFF Velero Lady watch Parasol by Penellope Bikini by La Perla Shoes by Roberto Cavallli

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ZINO DAVIFOFF Gents Chrono watch Photoshoot by Philipp Jeker 41

DUBEY & SCHALDENBRAND Grand Shar watch Shirt by Paul Kehl Trousers by Dries Van Noten Shoes by Bally

DĂŠlice de CARTIER diamond watch Top by Kaviar Gauche

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Photoshoot by Philipp Jeker 43

CENTURY “Venus” pendant watch Black one piece by Wolfford

GRAFF Collier collection « Butterfly », platinum, 195 diamonds, 19.30 cts; Marquise cut white diamond ring, 10.18 cts DELUXE Swiss Made magazine

CHOPARD Collier composed of 83 diamonds size « fancy » for 68,52 cts Photoshoot by Philipp Jeker 45

TISSOT Fine Lady gold watch Sheer cover-up by Yasmine per Jennifer Bikini by Eres

LONGINES Column-Wheel Chronograph watch Sunglasses by Ray Ban Bermudas by Zara Man

PIAGET Limelight Party Glitter Rudy necklace Limelight Tonneau XL Shape diamonds paved watch DELUXE Swiss Made magazine

Photoshoot by Philipp Jeker 47

MILUS Merea watch Bikini by La Perla

MILUS Legend Diver watch Sweatpants by Hardtail T shirt by 2Xist Sunglasses by Carrera

PIAGET Limelight Party Glitter Rudy necklace Limelight Tonneau XL Shape diamonds paved watch DELUXE Swiss Made magazine

Photoshoot by Philipp Jeker 49

Davide: BLANCPAIN L-evolution Tourbillon watch White linen trousers by Bally Ditta: BLANCPAIN Fifty Phatoms White swimsuit by Wolford

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Photoshoot by Philipp Jeker 51

EBEL Classic Sport Chrono watch Cover-up by La Perla Bikini by La Perla Handbag by Bally Sandals by Bally Pen by Jean Pierre Lépine

RADO Tr True Thinline Jubilé watch TALK ABOUT - floral shirt by by AMEN TALK ABOUT - hat by HTC GLOBUS - white bikini by Banana Moon DELUXE Swiss Made magazine

Photoshoot by Philipp Jeker 53

CORUM Admiral’s Cup Seafender 46 Chrono Dive watch

AUDEMARS PIGUET Lady Royal Oak Offshore Chronographe watch Swimsuit by Wolford DELUXE Swiss Made magazine

Photoshoot by Philipp Jeker 55

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DELUXE Swiss Made magazine

DUBEY & SCHALDENBRAND Grand Dome watch TALK ABOUT women dress by Lala Berlin Shirt by Paul Kehl White suit by Bally Bracelet by Jenny We

Photoshoot by Philipp Jeker 57

sm architecture

HHF architects shaping the future

by Sherry Williams

Sitting in the confisere Bachman,in Basel, sipping my cappucino my mind turned to the ambiance of a rather interesting coffee bar cum patissere that encompasses both the modern and the classic design themes of glass and aluminum. Having spent many years working with architects I am fully aware of the difficulties of weaving the elements of ÂŤ Wow Âť into what is in effect a concrete cube built to the diktat of endless burocratic rules ; this place managed to combine the conflicting pressures of design and compliance with a considerable degree of effect. The architects are a trio formed by Simon Hartmann, Tio Herlach and Simon Frommenwiler, based in Basel, Switzerland and are lighting up this country and the world abroad with thier pragmatic approach and defiant leadership to the world of ARCHITECTURE . Otherwise known as HHF architechts they are a Swiss based company that not only define the new generation of design but are also setting new paths and direction for the young and up and coming students in the field of DESIGN. With the way they put together their shape and stuctures you get a sense of not only their Swiss precision but also their sense of fast forward character and light-hearted designs. The collaboration started nearly decade ago, building DELUXE Swiss Made magazine

House Tsai is a country house designed for two young art collectors. The design reflects their request for a simple, abstract looking piece, sitting almost without scale on top of the site, which is located two hours upstate from New York City. The four equally sized boxes are built as simple wood construction covered with metal panels on the outside and wood and gypsum panels on the inside. The floor plan is based on the needs of a traditional country house. The organization of the rooms is only partially a direct consequence of the rigid outer form. The living room focuses on the different light conditions needed for an existing and future art collection, while the great view into the nearby countryside is present without being dominant. The sequence of the different rooms reflects the idea of a private gallery. Natural light is coming into the spaces through the openings in between the outer boxes.

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Rado Ceramica White Monochrome and fluid, the timepiece takes advantage of its contours and highlights them by the uniformity of color. Immaculate. White. The Ceramica White is available in three versions, each one purposefully designed to make a different statement. Glamorous, heroic or vivacious, each version has a distinct personality.

together the team and most importantly the mutual respect in every project they decide to take on. Their synergy is clear with clear mutual repect of each other`s ideas and their shared passion for the craft itself. Whilst they have created small projects such as Bachmann, they have worked on some major prestige projects such as the Ruta del Peregrino in Mexico, a station on a major pilgramage route and the extension to the prestigious Kunst museum in Basel. One of the more interesting projects was the Tsai Residence in Ancram, New York. Whilst I am somewhat wary of the pure cubist style of the Bauhausian designers, here is a project that truly encompasses the idea of a concrete cube made interesting. Built for a pair of young art collectors, the challenge was to make the property, a country house in upstate New York, both interesting and functional, acting both as a home and as a gallery for their collection. I return to my coffee and reflect that this practice is indeed one that is able to make a concrete cube interesting, practical and one that performs at the purpose for which it was intended. HHF are indeed a truly creative practice and one to keep an eye on in the competitive world of architecture.

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ICONIC CERAMIC by Massimiliano Pantieri

Rado Ceramica Digital Automatic


For the third year in a row and for the fourth time in 5 years, the ever innovative Swiss watchmaker RADO has won the prestigious red dot design award in the product design category, this time around for its Rado Ceramica Digital Automatic watch. The red dot design award has ranked as the quality seal for outstanding design for over half a century. A total of 4433 entries competed for the 2011 awards, submitted by around 1700 companies from 60 countries. The Rado watch convinced the 35-strong jury with its intriguing design, incorporating genuine innovation. Design has always been at the heart of Rado, from the watches they produce to the support they give to up-and-coming talent with their Radostar Prize and website radostar. com. Always a design leader, they took the watch making industry by storm when they produced the first ceramic watch. Having previously been limited to applications such as Formula 1™ racing cars and heat shields for space shuttles reentering the earth’s orbit, the high-tech ceramic material was pioneered by Rado and introduced to watchmaking in 1986. Ahead of their time, the brand had recognized an exceptional material and transformed it into a modern day icon. In 1989 Rado produced the first watch to be made entirely out of ceramics and with that the Ceramica by Rado heralded new beginnings in the watch making industry, changing the perspective in how watch design can be. A definitive mark in time, an Icon was born. The highest standards of precision and robustness make the iconic Rado Ceramica collection and all the other watches in this successful line absolutely synonymous with longevity. The quest for excellence continues and over the past two decades Rado products have won 27 international design prizes, including six red dot awards. In 2010 Rado was awarded the red dot design award for its boldly contemporary Rado Ceramica Digital Automatic, which seamlessly combines the brand’s unique high-tech ceramic with an eye-catching digital display, driven by a Swiss-made automatic movement. This timepiece literally offers all-round fascination with its see-through case back revealing the movement in action. DELUXE Swiss Made magazine

RADO TRUE THINLINE At the occasion of Baselworld 2011, the most important watch & jewelry show in the world, the ever innovative Swiss watchmaker has taken its knowledge of high-tech ceramics to another, almost defiant, level with the introduction of the Rado True Thinline, the thinnest ceramic watch in the world. To allow this new ultra thin structure, all of the components have been intensively reworked to ensure they are fully integrated, including the quartz movement that is exclusive to Rado. Demanding and challenging in its manufacture, the Rado True Thinline will offer all the key properties of high-tech ceramics, such as luxurious comfort and strength, as well as adding a new dimension of being lightweight to the extreme. With its simple and elegant case the collection features clear gold coloured indexes, replaced by diamonds on the Jubilé version, all accentuated by the fully integrated sapphire crystal of the dome. The case and buckle, both in high-tech ceramics, fit perfectly into the sublimely integrated rubber bracelet. Sensual, stylish, and effortless to wear, a world first for watches. A timepiece definitely worth a new award. design awards 63

Louis Moinet has been singled out to receive two prestigious “red dot awards”. The red dot jury, composed of 36 experts, chose to award this famous international distinction to no less than two Louis Moinet watches: the TEMPOGRAPH and JULES VERNE watches, which caught the jury’s attention from among the 4,433 products submitted by 1,700 companies.

red dot design award The “red dot design award” is considered to be one of the world’s most prestigious design industry prizes. This coveted distinction is awarded by the Design Zentrum Nordrhein Westfalen, in Essen, Germany. Since 1995, the goal of this prize is to honour outstanding design quality and to highlight trendsetting products. With over 4,400 submissions originating from 60 countries, the international “red dot design award” is the largest and most renowned design competition in the world. It is open to a total of 18 fields of manufacturing, including watches and jewellery, furniture, home appliances, machines, cars, tools, IT industry and consumer electronics.

LOUIS MOINET TEMPOGRAPH a world first thanks to all-new technology

TEMPOGRAPH original technology is absolutely unique in its kind. It consists in the first and only 10-second retrograde complication activated by a visible cam mechanism. This invention has been patented (patent pending), since TEMPOGRAPH can be considered as one of the most creative watches on today’s market. The distinctive feature of TEMPOGRAPH is its retrograde seconds mechanism, which is constantly on the move. The watch is a non-stop visual delight, enlivened by the regular ballet of a hand that marks off the time in ten-second segments alternating with an instant retrograding motion. With its JULES VERNE line, Louis Moinet is introducing a new way to use the chronograph, thanks to the invention of an advanced mechanism. This new device to activate the chronograph function (patent pending) consists of a mobile lever set in two positions : armed and disarmed. This device offers the advantage of fully securing the handling of the chronograph. The high-tech watch case has been conceived in the spirit of the fabulous inventions of Jules Verne. Its conception is revolutionary with its two grade 5 titanium shields covering a stainless steel framework, in order to give the right weight and proportion and to perfectly hide the secrets of the watch : its mobile lever technology and its authentic piece of the moon ! The lower part of the bezel and its eight screws are crafted in 18K rose gold 5N. The mobile lever system consists of twelve different elements, combining advanced materials like Delrin, known for its low coefficient of friction and steel hardened by special treatments to provide the necessary resistance. The locking mechanism is secured thanks to an extremely wear-resistant ceramic ball bearing click. The travel of the lever itself is controlled by a hardened steel pin and a notched blade to limit the path of the lever.

Louis Moinet JULES VERNE the mobile lever chronograph

The JULES VERNE watch also won the “Most Innovative Design Watch” prize at Asia’s most important watch and jewellery exhibition, “A Journey Through Time”, held in Kuala Lumpur, Malaysia.

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Innovation & Sustainability

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4 2

1. Aurel Aebi (Atelier Oï); 2. Martino d’Esposito (d’Esposito & Gaillard); 3. Stefan Camenzind & Tanya Ruegg-Basheva (Camenzindevolution); 4. Andreas Vogler & Arturo Vittori (Architecture and Vision); 5. Patrick Lindon; 6. Lu Xiong; 7. Roberto Loeb (Loeb Arquitetura); 8. José Picciotto (Picciotto Architects); 9. Christian Müller (Christian Müller Architects); 10. Laurent Geninasca & Bernard Delefortrie (Geninasca Delefortrie SA); 11. Philip Loskant; 12. Ken Yeang (T.R. Hamzah & Yeang Sdn Bhd).

In today’s world of depleting resources and climatic change, better design means sustainable design. Design that does not waste resources or compromise the future. Design that improves the quality of life. Responsibly meeting the needs of the present — and ensuring that future generations will be able to meet theirs — requires innovative thinking on an unprecedented scale.


11 6 by Massimiliano Pantieri



o promote the core values that have contributed to its 127 years of success and fame, Victorinox Swiss Army is proud to announce Time to Care, a yearlong initiative celebrating “The Spirit of Innovation and Sustainability.” Innovation is a core value of Victorinox Swiss Army. It governs every aspect of its business, from how they design and manufacture their products to how they operate the facilities. The brand has a long heritage of environmental responsibility. A pioneer in energy conservation and recycling, it tries to ensure that every new method, idea and product is oriented towards sustainability. Ecological considerations are first and foremost in its planning and decision making, whether at the level of manufacturing, in the choice of materials, or in the way products are packaged. Today, the need to foster sustainable practices is more urgent than ever. This is why the Victorinox Swiss Army has organized Time to Care, a unique project celebrating — and generating — innovative, responsible, and sustainable design. The company is taking this initiative to draw attention to the important work of some of the world’s most interesting sustainable innovators, and provide a platform for young innovators to develop new ideas for sustainability. The brand’s award-winning* Green Shield program is a model of sustainable activism. Its forwardthinking initiatives have led to better-building practices, cleaner manufacturing, lower operating and maintenance costs, and sensible waste management.



*Schweizerische Umweltstiftung (Swiss Environmental Trust): The 2008 “Company Award”. A “special achievement in environmental protection” award honoring “selfless commitment to the preservation of our habitats that sets an example as motivation for future achievements.”

9 Photo: Geoff Oliver Bugbee

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The Awareness Victorinox vigorously promotes practical environmental protection through employee awareness programs like May Bike Month, Muscles not Motors, and Saving with Power and Light. It advocates the use of public transportation and emphasizes the need to save energy at the workplace and in the home. It encourages the purchase of local produce and the use of energysaving appliances. Victorinox Swiss Army has been quietly oriented towards sustainability for decades. It now feels it is imperative to more actively communicate its ecological commitment. To this end two initiatives have been launched. The Time to Care Exhibition is a showcase exhibition of pioneering innovation and sustainability as practiced by some of Switzerland’s — and the world’s — best designers and architects. The exhibition examines the innovative practices of Aurel Aebi (Atelier Oï); Martino d’Esposito (d’Esposito & Gaillard); Andreas Vogler & Arturo Vittori (Architecture and Vision); Philip Loskant; Stefan Camenzind & Tanya Ruegg-Basheva (Camenzindevolution); Christian Müller (Christian Müller Architects); Patrick Lindon; Laurent Geninasca & Bernard Delefortrie (Geninasca Delefortrie SA); Roberto Loeb (Loeb Arquitetura); José Picciotto (Picciotto Architects); Lu Xiong and Ken Yeang (T.R. Hamzah & Yeang Sdn Bhd). Time to Care features intimate photos and video portraits of the above mentioned innovators and their most important contributions to sustainable design. A Time to Care micro-site was also launched at the end of March with its first mission being to support the project by drawing attention to sustainable practices. Sustainable Design Award At the end of April, 2011, the Time to Care micro-site was the launch pad of the Victorinox Swiss Army Time to Care Sustainable Design Award, a major new initiative aimed at promoting sustainable solutions even further — right into the next generation. Students of the top design schools in the world submit projects about sustainable design to an international jury of designers and Victorinox Swiss Army executives, who will select the top ten entries. The winners will earn the funds necessary to realize their projects by means of a cash prize based on a “Vote to Fund” incentive program on the specially dedicated website. Visitors to will vote for their favorite project. For each vote received the project will be awarded 5 Swiss francs from Victorinox Swiss Army. As extra incentive, Victorinox Swiss Army will give away through a lucky draw a watch each month to visitors who vote for a project. Some of the participating design schools are Central Saint Martins and Royal College of Art (UK); Facultad de Arquitectura UNAM (Mexico); Domus Academy (Italy); Tongji University (Shanghai) and the University of Hong Kong (China); and the Design School of UERJ (Brazil).

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The three projects will be honored at an award ceremony in October 2011, when the Time to Care jury will name the First Prize and the extra funding will be allocated. After the ceremony, Victorinox Swiss Army will continue working closely with the students on the realization and publication of their project. Time to Care and the Alliance Time to Care BaselWorld 2011 exhibition and The Victorinox Swiss Army Time to Care Sustainable Design Award are part of a yearlong celebration of the shared values that inform Victorinox Swiss Army timepieces and Swiss design. The Victorinox Swiss Army Alliance line has steadily evolved since its earliest incarnations, yet the core values remain clearly and indelibly the same: serious, sober, function-driven design using Swiss-made components and crafted materials of the highest calibre. This year’s new Alliance rollout emphasizes fluidity and dynamism. The lyreshaped watch horns are elongated. Dial styles reflect the spare, essentialist design philosophy: lacquered black but not glossy; silver, satin-finished, with a sunray effect subtly catching the light; or slate grey and matte-finished. Brand new is the presence of only three Arabic numerals on the dial face — at three, six and nine o’clock. Elsewhere, raised and sharp-edged markers indicate the hour. The date window is at six on the watch and angled between four and five on the chronograph. Soft leather for the strap or a classic bracelet in three-row steel, with alternating finishes or understated color variants. The result is a line of classic timepieces built on a heritage of innovation and precise attention to detail, with a distinctively modern twist.

Time to Care micro-site:

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What’s Old is New again

by Noah Joseph

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Originality. It’s that zest for ingenuity that drives the human race and has taken us from the caves in which our ancestors dwelled into the lives we lead today. But 125 years since the advent of the automobile, has all originality left the field of car design? Follow SwissMade magazine as we retrace the steps of the birth of the automobile through to the contemporary styling of the cars we drive today. cars design 71


After centuries of horse-drawn transportation, the time was ripe in 1886 for a new invention. So ripe, in fact, that development of the first gasoline-powered automobile was being undertaken in neighboring Germany by two different teams at the same time, lead by two men whose names would endure as icons of motorized transportation. One was Karl Benz, the other Gottlieb Daimler.

Take, for example, the SLS AMG – one of the latest vehicles developed by Daimler and its automaking subsidiary MercedesBenz. Sitting at the very top of the company’s line-up, the SLS AMG is driven by a 6.2-liter V8 engine producing 563 horsepower, accelerating from 0-100 km/h in just 3.8 seconds en route to a top speed of 317 km/h. Compare that to the original Benz Patent Motorwagen, which had an engine smaller than one liter with less than a full horsepower, capable of propelling it to a top speed of just 16 km/h. Now that’s progress for you. 125 years worth, to be exact. And though it sits high in the rankings, the SLS isn’t even the fastest or most powerful automobile on the market. But what of its styling? The SLS was designed to evoke the spirit and form of the original 300SL of the 1950s, with retro touches and gull-wing doors that open vertically like the original’s. The end result is a stunning vehicle to behold, but it begs the question: If this is the cutting edge of the automotive industry – the latest and greatest product from the company that literally invented the automobile – has the entire industry lost its sense of originality?

125 years ago, Benz filed for and was awarded the patent for the first gasoline-powered automobile. His innovation would come to eclipse the steam-powered and indeed the horse-drawn carriages that preceded it, and give birth to the most pervasive form of transportation and one of the largest industries in the world. But while Benz was toiling away at his invention in Mannheim, further south across Germany in the Stuttgart suburb of Cannstatt, Gottlieb Daimler and his longtime business partner Wilhelm Maybach were simultaneously developing their own gasolinepowered automobile. Daimler and Benz may never have actually met, but half a century later the companies they founded were merged together to form the industrial giant that still stands as one of the world’s foremost producers of cars, trucks and buses. And while the rudimentary parameters of their initial inventions may not have led to either founder even contemplating their products’ aesthetic design, let alone prioritizing it, today the styling of a car’s sheet-metal has emerged as a field unto itself and a major concentration for automakers around the world.

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The latest generation of the smaller SLK apes its big brother’s styling with similar – if less prominent – retro design cues. However Switzerland’s own Helvetic Motor Company (HMC) has taken the idea even farther: based on the SLK55 AMG, the HMC Hidalgo (which we covered in the last issue) draws its inspiration from Art Deco automobiles of old like the Talbot Lago and the Bugatti Atlantic. The Hidalgo is far from the only Swiss contribution to the debate, however. Contemporary designers like Franco Sbarro (whose creations you can read more about on page 28) and Rinspeed (covered in issue n.10 of this magazine) take decidedly more modern approaches to their designs, pushing the envelope of automotive styling with their radical concept cars. And while the legendary Monteverdi Hai 450 SS may be a classic today, when it was unveiled four decades ago, it stood at the cutting edge of automotive design.



Take a trip further south to the Italian peninsula to find the polar opposite of retro styling. Arguably more than any other carmaker, Lamborghini has embraced the very cutting edge of avant-garde design. Its latest Aventador cuts a stunning profile full of hard edges and dynamic lines that stand in brilliant contrast to the retro cues of MercedesBenz’s neo-Gullwing.

Perhaps the most apt juxtaposition, however, rests not at the top of the market, but nearer its base. With environmental concerns at the forefront, luxury-oriented consumers began clamoring for a more compact and fuel-efficient mode of transportation that didn’t skimp on the premium touches they’d come to embrace in larger cars. Against such a backdrop, Daimler’s arch-rival BMW opened a new segment when it revived the classic Mini in 1994. The premium hatchback took a decidedly retro approach in its design. As has the Fiat 500, recalling the classic Cinquecento that mobilized Italy decades before. However the segment isn’t limited exclusively to retro designs: When French automaker


Citroën relaunched its premium DS line just a couple of years ago, its DS3 hatchback took a decidedly different approach from its Anglo-German and Italian rivals with a proudly modern design. The comparison is also evident further up-market as well in the United Kingdom. After

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decades of producing elegantly classic luxury automobiles, Jaguar abruptly changed direction with its latest XF and XJ saloons. Longtime rival Bentley, however, chooses to continue with its more classicallyproportioned vehicles, as demonstrated with the latest Continental and Mulsanne models, while Jaguar’s former sister-company Aston Martin follows its own approach with sports cars that draw their inspiration from the marque’s iconic GTs of the 1950s and 60s. The creative debate isn’t limited exclusively to

European carmakers, however, as America’s motor industry has embraced the rebirth of the muscle car. The Ford Mustang has endured where others have come and gone, the latest rendition of the classic “Pony car” taking its cues directly from the 1964 original. Ford’s muscle car has also been rejoined more recently by competitors from General Motors and Chrysler, both of which have adopted nostalgic design approaches with the new Chevrolet Camaro and Dodge Challenger. Meanwhile the top end of the Detroit 3’s respective sportscar portfolios have taken different approaches: The 2005 Ford GT was a direct modernization of the iconic GT40 that dominated the European racing scene in the 1960s, the Dodge Viper draws its inspiration from the original Shelby Cobra but in a more contemporary form, while the latest rendition of the perennial Chevrolet Corvette has evolved over the years to take a thoroughly modern form. The products of Japan’s automakers, by contrast, almost exclusively take modern forms. In the end, the choice of originality versus nostalgia, modern versus classic, comes down less to the manufacturer than to the buyer. With many automakers around the world opting for retro design approaches, others forge a new path with modern styling that sets down new cues that could prove the inspiration for the automotive designers of the future. The choice, then, comes down to the consumer. Originality in car design is still alive and well, but the new watchword of the industry is undoubtedly variety.

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Taste of Tuscany with Salvatore Ferragamo by Sally Jaeggin

It was a great opportunity to dine at the luxurious Hotel La Richmond in Geneva and share a wonderful culinary feast and have a oneon-one interview with Salvatore Ferragamo, grandson to the legendary designer and president of II Borro, a medieval hamlet near Arezzo.

The story we all know is one of the famous Italian fashion brand FERRAGAMO, however we discovered so much more about not only himself, but the family history and what is going on in the generations to come. When meeting the tall, blue-eyed 39-year-old, you can see the style and class this man portrays and when tasting the wine it also carries a sense of refinery and grace. The history of the Il Borro started 26 years on a hunting trip with his father. Ferrucio, the eldest of 6 Ferragamo children, fell in love with the Tuscan estate partly destroyed in the Second World War. He envisioned it to be a perfect hospitality structure. The family then rented the estate owned by Duke Amedeo D’Aosta at that time until 1993 when they finally acquired the entire property and spent the next 10 years restoring this thousand year old premises..

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With its 700 hectares, Il Borro excels in wine production and luxury accommodation with 24 villas scattered around the property providing a real estate experience, where you can enjoy ‘Tuscanality’.

Initially, making wine was not in Ferrucio vision. Salvatore, who had been taking sommelier courses, convinced his father in 1999 that the winery would complete the agritourism portfolio and hired oenologist Niccolo D’Afflitto to improve the quality. Now, II Borro produces wines of prestige that earn them international recognition with 91 points and medals under their belt. Like any other business, the start of the wine business has its challenge like finding the right distribution partners. Salvatore shared that the winery business is different with fashion - it is not a brandconscious product. So forget about walking into a wine store asking for a new line of Ferragamo wine. The genteel family thinks it to be in poor taste. We asked Salvatore to share with us about their next visionary developments, the man indicates a golf course, wellness spa containing wine and an infinity pool are in the pipeline. When asked how time matters to him, with a sanguine manner Salvatore replied, “Time is the only sure thing we have”. Four wines were presented along with Tuscan-inspired five-course meal created by the celebrated Italian

Chef Fulvio Pierangelini, culinary consultant for The Rocco Forte Collection. A starter of croutons and traditional charcuterie paired with Il Borro’s Lamelle Chardonnay containing fruity rich aromas of apple and peach with notes of floral and lemon. Chef Fulvio’s signature dish of passatina di ceci con gamberi (lightly steamed prawns in chickpea purée) was next; followed by a classic Caciucco style fish soup paired with the smooth and elegant Il Borro Pian di Nova. One of the oldest breed of cattle, tender and flavourful Chianina beef made with red wine, potato cream, black cabbage with olive oil and rosemary complemented with the intense bouquet of ripe fruit with notes of forest underbrush and spice - Il Borro IGT Toscana and the classic Brunello di Montalcino from Castiglion del Bosco reflecting the wonderful Sangiovese grape. My personal favorite has to be the flavoured II Borro IGT Toscana. We delighted in the richness of the wine; we wondered how the young wine maker is able to attain such supreme quality? So we asked Salvatore his inspiration. He explained that his grandSalvatore Ferragamo 79

mother is his inspiration. An amazing lady, Wanda Ferragamo Miletti was 40 years old when the legendary designer died. She was left with six children ranging from ages 2 to 17 and a business to lead, in which she had had no prior involvement. Ferragamo only produced women’s shoes when he died, since then; Wanda has transformed the business into a full-blown fashion house renowned throughout the world. The strength in Wanda has taught young Salvatore to work hard and grow with what they have, and resulted in his determination to move the business forward. Being a Ferragamo, Salvatore is taught to dedicate his lives to the things he feel passionate about, to enjoy doing what he does. The true Ferragamo spirit truly shows in the wine tonight. The dinner ends on a sweet note with Cantuccini (almond biscuits) soaked in Vin Santo (Italian dessert wine) served with Panaforte ice-cream and Vin Santo.

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The Perfect Vacation Located in the ancient hills of Arezzo, soaking up the charm of rural Tuscany on this vast expanse of land that is home to vineyards and olive trees, producing artisans and a variety of livestock. Il Borro is truly a luxury treat for those who are looking for a taste of tradition and tranquility. Surrounded by picturesque nature, breathing the country air, spoilt with choices for staying in medieval villages, country farmhouses or luxury villas that are furnished with comfort and attention to detail. There are enough activities in the estate to keep you busy, from hunting wild boar to hot air balloon rides, from visiting castles to cooking classes. Be sure to check in to “La Corte”, and treat yourself to a cocktail of spa treatments that your body will thank you for. Italians love their food and pride themselves in their gastronomic dishes. At Il Borro, expect no less than their quality wine and a taste of Tuscany to delight all food and wine enthusiasts. Now, that is a good Tuscan living! La dolce vita! More about Il Borro at

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The Food Whisperer By Sally Jaeggin

Often described as a “food whisperer”, Fulvio Pierangelini has the ability to conjure magic out of the simplest and most familiar ingredients – seafood, fish, vegetables – and combining and presenting them in new and inventive ways whilst remaining true to Italian tradition.


t was such a great honour to meet the celebrated Italian Chef Fulvio Pierangelini during a one-night exclusive wine tasting dinner hosted by Le Richemond Geneva. Well situated in the middle of Switzerland’s most globalised city, the 5-star hotel is one of the most prestigious hotels set on the banks of Lake Geneva overlooking the famous Jet d’Eau, with snow-capped Alps in the distance. This evening, SWISS MADE gets to have a taste of Tuscany created by the culinary consultant for the Rocco Forte Collection. I must confess that I knew very little about Fulvio Pierangelini before writing about him. I am happy that I did, and enjoyed the most amazing experience meeting him even though I had a little trepidation at first. Not because of his reputation for being gruff and autocratic, but because the man standing before me was the man behind Gambero Rosso – once called the best restaurant in Italy. The celebrated French restaurant critic François Simon, of Le Figaro, calls the Michelin two-star his favourite restaurant in the world. The Gambero Rosso restaurant opened in 1980, with his wife Emanuela, Fulvio Pierangelini bought a simple eatery in front of the small port of San Vinvenzo, in the Livorno province of Tuscany. It was exactly here that he created the most imitated dish in every corner of Italy— chickpea purée with shrimp—with that dish, his father told him he could conquer the world. Since then Fulvio has written memorable pages on Italian culinary history. Gambero Rosso, literally translated as Big Red Shrimp is like no other. You will not find a menu at the entrance. People who come here know why. Fulvio Pierangelini answered only by telephone, a reference outlined the rustling of an acquaintance. He does not cook for random customers from the everyday, who has a waiting list that goes at least six months in advance. In May 2009, Fulvio Pierangelini pulled the curtains in Gambero Rosso and started a consultancy for the Rocco Forte Collection. It was a grave decision for many, but I can’t say the same for Switzerland. Given such a culinary resume, it is no wonder I felt the jitters. The ruggedly striking man with curly, slightly shaggy hair approached our table during the serving of croutons and charcuterie. He was quick to break into a broad smile that allows me to feel more at ease. Fulvio Pierangelini was born in Rome in 1953, but moved to Tuscany with his family when he was six, where he was trained and practiced. I quickly learnt that that he majored in

Political Science. How politices and cuisine come together as one, I do not know. What I do know is that this man loves his food. He shared with me how he cooks – with his heart and our soul in mind, not for the belly. Fulvio Pierangelini’s recipes are so overwhelmingly edgy. He anticipates trends and trusts completely in his intuitive genius. The dishes that come out of his kitchen are impressive, above all, because of the extraordinary lightness and absolute quality of the ingredients. There is no room for experimental, he told me. Only creation. The dinner started with his iconic dish served before me – chick peas purée topped with lightly steamed prawns. A bowl of pride and modesty, simple yet so divine. Followed by a classic Caciucco style fish soup accented by a generous spread of squid and slices of fish. The main dish was served with one of the oldest breed of cattle, tender and flavourful Chianina beef made with red wine, potato cream, black cabbage, sprinkled with olive oil and rosemary. Still swooned by the combination of flavours, I felt a tap on my shoulder and was invited by the Chef himself to have a peep to his kitchen as they prepared the dessert - Vin Santo and Cantuccini, Panaforte ice cream. What luck! Inside the kitchen, there must have been about ten crews bustling inside coherently. Fulvio Pierangelini calmly orchestrated the entire kitchen with grace. Beethoven came into mind. I studied him studiously, how many eggs he used, how many tablespoon of sugar and how he swiftly blended the mixture. He handled every ingredient with care and suaveness. “You must care for your products and make your potatoes happy when you cook them.” he said. That final sentence was carefully registered into my mind, and I lost count on how much sugar was used for the Cantuccino sauce. I slowly made my way back to the table and finished what I came here for – to taste the heart of Fulvio Pierangelini and satisfy my soul by soaking in this magnificent view of Lake Geneva. You can experience Chef Fulvio’s soulful and innovative menu at Le Jardin Restaurant at Le Richmond in Geneva:

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Moments of Smart Luxury with Gc by Massimiliano Pantieri

Amid the bustle surrounding Baselworld 2011, one of the places to be was at the Basel Theater on the opening night of the watch fair, where numerous Swiss personalities joined with five rising stars of the Swiss cultural scene to celebrate Moments of “Smart Luxury” at an evening cocktail and photographic event hosted by the Swiss Made watch brand Gc.

This photographic concept, announced in our last issue, is scheduled to be duplicated in a number of other prestige locations around the world. It aims at capturing moments of personal luxury of creative personalities – their “Smart Luxury” as they live out their passions in their work. “Smart Luxury” is the signature of the Gc brand – itself a “rising star” in the Swiss Made watch world. It is that “feel good” sensation that you get when you know and you feel that you have made the right choice, in your creation, in your profession, in your life ... in your watch purchase.




1. Eliana Burki performing at Gc event; 2. Pino Gomes with Paul Marciano; 3. the “rising stars” of Gc.

Gc Skeleton Heartbeat

From left: Virginie Riot-Billet (Vice-President Gc Watches), Paul Marciano (CEO & Creative Director of Guess Inc.) and Cindy Livingston (President & CEO of Sequel AG)


resent for the occasion was the inspirer of the brand, Paul Marciano, whose own personal luxury was to create a successful Swiss Made watch brand, which combines both the savoir-faire of Swiss watchmaking and the remarkable design statement of fashion for which he is renowned. The five “rising star” creative artists chosen for the occasion were photographed in their act of creation by the renowned Brazilian-born Swiss photographer Pino Gomes and all were present at the event. Each artist embodies the Gc values of being ambitious, self-assured and passionate about what they do and featured the theatre director Cédric Adrover, singer and Alpine horn player Eliana Burki, mural painter Silvia Werder, painter and sculptor Dorothee Rothbrust, bespoke dressmaker Gyzide and award-winning chef, Rolf Fuchs who created who created a statue from chocolate and gold for the occasion – an inspired tribute to Swiss Made and the art of precision that is so important to watchmaking.

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Gc Moments of Smart Luxury event rolled out for the first time in the Middle East in Jeddah On Sunday 29th May, the international photographic concept “Moments of Smart Luxury captured by Gc” was interpreted for the first time in the Middle East in Jeddah at a VIP evening at the Al Sohba at the Park Hyatt Resort. Pino Gomes again photographed for this event, having flown in specially to Jeddah to capture each personality in their own personal surroundings as they performed their art. The three personalities chosen for Saudi Arabia were Chef Loulou El Ezzah, Illusionist Mumdo Marzouki, and Writer and Poetess May Kutbi. Each artist was present for the evening, which was hosted by MC Ameer and Haya El Ezzah. This event accompanied the opening in Jeddah with Gc’s partner Al-Dawliya for Watches of the latest Gc boutique, and the largest in the world for the brand thus far in Stars Ave Mall. The opening ceremony was performed in the presence of Sayed. Taha Ali Al-Haddad (Managing Director of Al-Dawliya), Mr. John Marcheschi (President of Sequel International) and his Excellency Mr. Hans Stalder (Consul General of Switzerland), himself a native of the Swiss town of Zug where Gc is headquartered.

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Bern UNESCO World Heritage The Old Town of Bern has belonged to the UNESCO Word Heritage since 1983. No wonder, since the architectural treasures are numerous and they enchant even the Bernese anew. The 12th century city developers showed remarkable flair for building an impressive city that, today, is regarded as one of the most extraordinary and best preserved examples of medieval town planning in Europe. The uniqueness of the foundation plan is mirrored in the forward-looking tight form and uniformity. The regularly arranged alleys remain unchanged to this day. The historic face of the town is characterized by well-preserved sandstone facades, a unique landscape of rooftops, and the “Lauben”, as the Bernese call their arcades. Eleven wonderful sculpture fountains (16th century) and the Gothic Cathedral (Münster) complete the impressive picture. All these treasures are enclosed by the bend of the Aare river, curving round the old town like a protective shield. It is thanks to the Berneses respect befitting their city’s history, and the clearsighted measures for conservation of historic monuments, that the preservation of the historic town layout has been possible. This conservation policy is considered as a model example of preservation and development of a medieval town structure despite the changing demands of modern living and working conditions. The Kirchenfeldbrücke or the Rose Garden offer impressive views of the beauty of this part of the UNESCO Word Heritage.

“I was sitting in a chair in the patent office in Bern when all of sudden a thought occurred to me: If a person falls freely he will not feel his own weight. I was startled. This simple thought made a deep impression on me. It impelled me toward a theory of gravitation.” In 1905, while living at Kramgasse No. 49, Albert Einstein developed the Special Theory of Relativity. His work on the General Theory also began in Bern. Mount Gurten – walking, hiking & biking: Climb the city’s mountain on foot or bike or be carried to the top by the panoramic Gurten funicular. Enjoy an unparalleled view of the Alps in one direction, a bird‘s eye view of Bern in another, and gaze on pastoral scenes of peaceful villages, meadows and forests. City Tour by Scooter: Experience the UNESCO World Heritage Site by scooter! A comfortable and nippy way to glide along the romantically lit streets of the Old Town of Bern, while learning a lot about the Swiss Capital. Tour de Berne: if you like the contrast of city and countryside, with the Clover Leaf bicycle roundtrips you can combine the highlights of the UNESCO World Heritage Site of Bern with the multifaceted bicyle tours in the Swiss Midland: numerous highlights nestled in a rural and glacial shaped landscape await you: Gerzensee, Papiliorama, Castle of Hünigen and the nature reserve around Lake of Wohlen. Aare Floating by Rubber Boat: Discover the City of Bern from a whole new perspective on the inflatable dinghy tour guided by «Berger Aktiv Reisen». Mighty sandstone bridges, narrow flower-covered half-timbered houses, and the natural curves of the river landscape make this an exciting and richly diverse trip.

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Hiking, climbing and biking: Explore the diversity of the Bern region using your own muscle power. Hike to your heart’s content! Walk on secluded trails and past cosy country inns; the Bern region shows its best side with 3840 km of signposted hiking paths. The regional transportation company BLS can take you to all of the region’s most beautiful locations by train or bus. Panoramic Trail at Nature Park Gantrisch: Not far from Bern you will find an expanse of vast wooded areas with quaint villages, punctuated by deep canyons. A highlight is the Gäggersteg detour – a hiking path, partially on wooden planks. Grenzpfad Napfbergland Hiking Trail: The route runs through the gently rolling Emmental landscape, historic and cultural sightseeing attractions. Hill-trekking with llamas or visiting a show dairy to marvel at how the famous Emmental cheese is produced make the trail even more exciting. Tour of the Emmental by e-bike: Experience the Emmental by electric bicycle and follow the trail of Emmentaler AOC cheese. Your e-bike makes it quick and easy to coast through the Emmental, leaving you with enough time and energy to sample the natural scenery and culinary delicacies of the region.

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a personal journey

by Rebecca Baty

When I first came to Switzerland I was struck by the sheer majesty of both the alps and the Jura, straddling Geneva above the Rhone valley. It was only a matter of time for me to take the challenge of the alpine passes. At the end of my initial time in Geneva I headed over the mountains in early January to take the Northern Gottard down towards Luzern. As I passed out of the snow, and onto the sunnier sweeps of the lower pass, I was entranced by the sheer pleasure of the mountain driving only to be brought down as I joined the more modern motorway knowing that I would have to return to try this on the modern steed, the motorcycle. To a certain extent Switzerland is defined by the Gottard pass. A treacherous passage noted in the Roman times, it was deemed impassable for Hannibal’s armies, who rather took the San Bernardino to invade Northern Italy, it was not really conquered until the 13th century until the worst of the barriers were surpassed with the crossing of the Schöllenen gorge (also called the “Devil’s Gorge”). Approaching the Alps from the southern side one is struck by the formidability of the wall that presents itself. For much of the southern face it looks like the 2km sheer cliff face that in many places it actually is. The few crossings that pick theirselves up these faces are fraught with hairpin bends and sheer drops. It was to this that I took my modern faithful steed the BMW K1200 GT. Climbing up from Aaorlo the old Gotthard pass steadily deteriorates as it climbs out of the valley. Not the civilised sweeps of the Nuveno to the west, these are harsh, uneven bends,with drywalls and hard drops to crashing water, periodically intermixed with the sweeps of the modern concrete viaducts that make up the cruves of the sculpture of the modern pass. Not so for the the old pass as it changes from deteriorating tar to cobbled road, intermixed with the inevitable road works of the past winter maintenance period. As I climbed up round sheer passes and terrifying drops, my rear wheel slipping on cobbles wet by the recent rain, the exhilaration of the vistas and experience made up for the low level terror and sheer exhaustion of riding the pass. Over the xxxxx bridge and up towards the top the hairpins got closer and tighter, with great gaps in the walls at the side, placed to give a passing confidence to the driver. Finally with two great sweeps I rose to a crystal clear alpine lake with the welcoming sight of the traditional alpine pizzeria as the road settled back into tar and the sweeps of the new Gotthard pass. With the equivalent of 180 of the old drovers horses driving me I could only have sympathy for the traders of old that made this journey and could only feel appreciation for the Bavarian engineers that had designed it. For them it was the stone staging house at the top of the pass before the drag to Appenzell, for me I have heard there is another pass called Umbrael.

(more on Betty’s journey in the next issue)

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Daring, Original, Iconic Eberhard’s Chrono4 turns 10

Watch lovers will agree that nothing beats a great-looking chronograph. And Eberhard & Co. has quite a collection. The Swiss watchmaker is known for its stylish timepieces, and the firm has come up with a new limited edition piece – the Chrono 4 Geant Titanium Limited Edition.

2001. Eberhard & Co. celebrated the new millennium with a totally original, revolutionary interpretation of time – the Chrono 4, it is the first and only chronograph in the history of watchmaking, with four aligned counters. Never before had the minutes, the hours, 24 hours and the small seconds been horizontally positioned in a linear progression. Never before had the reading of time been made so extraordinarily natural. An outstanding achievement, a goal reached thanks to the passion and commitment invested unreservedly in the creation of a mechanism of unique complexity and intricate construction. 2011. Thanks to models such as the Grande Taille, the Temerario, the Bellissimo and the Géant, which through the years have successively affirmed the constant research into development and improvement, the four in-line counters have become the Maison’s emblem. Today, these same counters, are the stars of a celebration limited edition, characterised by a large red Roman “X“, symbolising the 10 years of the Chrono 4’s existence, and indicating strongly and symbolically 10 o’clock on the Chrono 4 Géant Titane and the Chrono 4 Grande Taille, Eberhard & Co.’s latest exclusive pieces, with their revolutionary spirit and untameable nature once again ready and combining to take up the most extreme challenges.

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You can’t possibly miss the one distinctive feature of four small chronographs arranged in a single horizontal line across the lower half of the dial. What is interesting is that each of the little chronographs run like regular chronographs. There is an extra subdial that is used to indicate whether it is AM or PM. It also gives the wearer the date and time. A Swiss ETA 2894 automatic chronograph has been used as a base to create this special feature. The Chrono 4 Geant Titanium Limited Edition boasts of a casing that is 46 mm wide and which is built entirely of titanium. There are several rings on the face of this chronograph watch, each with a distinctive look of its own. Look closely and you will find that the middle ring flaunts a Cote de Geneva texture. There is definitely plenty of detail that you can get lost in.

Yet, the design is such that nothing looks overdone. Despite the heavy detailing, the watch gives the impression of being a well-structured, good-looking piece. Eberhard & Co. will only be producing 1,887 of these, so you had better get your hands on one quick. Because the future belongs to those who dare.

Eberhard Chrono 4 91

sm writing

Code name: RNX.316 The new Caran d’Ache code

From its earliest days in 1915 and the official opening of the company in 1924 by Arnold Schweitzer, Caran d’Ache’s development has reflected its passion for the most beautiful materials. With its priceless wealth of technical expertise, the company has carefully protected the art of handwriting. In the great tradition of Swiss manufacturing, it designs and produces exceptional products with rigour and passion. All its products are manufactured in Geneva and carry the famous “Swiss made” quality label. Recognised around the world for their excellence, these writing instruments, as well as Caran d’Ache fine arts and drawing materials, are a daring combination of expertise and aesthetics. Even before its launch on the market, the RNX.316 has already become part of the history of writing: It received the Innovation Prize 2011 at the international trade show Paperworld 2011 in Frankfurt, Germany. The prize, which is awarded by the prestigious International Stationery Press Association, was presented to Philippe de Korodi, CEO of the Maison de Haute Ecriture, during the ceremony held on January 29, 2011: “We are delighted about this honour which rewards our craftsmen’s exceptional work and heralds an excellent future for the RNX.316!”, the CEO declared at the close of the ceremony. Firmly technological and highly “design” the RNX.316 collection is intended for demanding customers who are in touch with their time and who appreciate both aspects of the pen. With this new collection Caran d’Ache introduces a unique code created from the merger of two shapes - round and hexagonal. The code RNX.316 indicates the fusion of Round and heXagonal - Caran d’Ache’s two iconic forms. They have become synonymous with a perfect grip in the fingers which contributes to handwriting precision, and combining them creates an immediately fascinating design. Similarly, 316 L indicates the high-strength stainless steel that gives this fine writing instrument an elegance it will never lose. The mechanical properties of 316 L steel have been enhanced by exquisite polishing that makes picking up the pen a pleasure in itself. The RNX.316 collection is available in two versions: PVD Black and Steel. In the PVD Black version, laser engraving enhances both the PVD technique and the new shape, while the integration of advanced technology is a unique invitation to rediscover the pleasure of handwriting. In the Steel version, the polishing highlights a chiselled decoration of precise and regular motifs that creates a simplicity and finesse that are a pleasure to the eye and to the touch. PVD (physical vapour deposition) used for the body of the PVD Black line, consists of applying ceramic by a vacuum deposition process. This technique ensures excellent adhesion of the material and is widely used in fine watchmaking. The guillochage of the Steel line is made possible by a special engraving process: the “spiral” effect on the RNX.316 gives it a new dimension that is revealed by the light. The fountain pen nibs in both lines are also in stainless steel and treated by PVD to offer the writing comfort and fluidity that distinguishes the RNX.316. These firmly modern materials are accompanied by two innovations. One is the system for changing the cartridge which activates the opening of the writing block: by unscrewing the lower part of the body, a counter-screw mechanism advances the writing block and enables the cartridge to be changed very easily. A guide piece ensures that the two elements are perfectly aligned and allows the writing instrument to be closed with a single click. These innovations are the result of a constant search for perfection and their simplicity enhances the design of the RNX.316.

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ombining innovation and expertise in the long tradition of Caran d’Ache, material and shapes are united to create a truly emotive object. When Haute Ecriture integrates technology, the result is a unique collection that clearly offers Swiss Made quality: the RNX.316.

Caran d’Ache 93

sm art exhibitions

Klee and Cobra - a child’s play until September 4, 2011

Cartier Time Art


© 2011, Zentrum Paul Klee

or the first time, the exhibition Klee and Cobra – a children’s game takes as a theme the relationship between the Cobra artists group and the work and artistic thinking of Paul Klee. Bringing Cobra together in combination with Klee is not immediately obvious. At first glance contrasts are clearly visible: Here the sensitive, ironical artist poet Paul Klee, there the Cobra painters, who after the catastrophe of World War II confronted reality unconditionally through the directness of their art. Also Klee and the Cobra artists had no contact with each other, since by the time the artist group was founded in 1948, Paul Klee (1879–1940) had already died. The connections lie in the fascination for children’s art and the regard of the Cobra artists for Klee. Paul Klee’s research into the pictorial world of children is closely linked to his childhood drawings, which he rediscovered in 1902, and the birth of his son Felix in 1907. Klee was fascinated by the authentic expression, the innocence and immediacy of these picture worlds. Through the acquaintance of Wassily Kandinsky and Gabriele Münter, he was further occupied with children’s drawings. The Cobra Group was founded on 8th November 1948 in Paris by Asger Jorn (1914–1973), Corneille (Corneille Guillaume Beverloo, 1922–2010), Constant Nieuwenhuys (1920–2005), Christian Dotremont (1922–1979), Joseph Noiret (born 1927) and Karel Appel (1921–2006). In 1949 the Belgian painter Pierre Alechinsky (born 1927) joins the group. Cobra was a revolt against contemporary society and the ruling power. At the same time the artists were seeking to break away from existing art movements. The child, not yet a part of society, becomes the model. Already before the founding of Cobra, Paul Klee’s work was an important source of inspiration for young artists in Denmark. Starting with Vilhelm Bjerke Petersen, who during the years 1930/31 was registered at the Bauhaus, Klee’s works and his pictorial concepts were guiding principles for the later Cobra artists Carl-Henning Pedersen, Ejler Bille and Asger Jorn.

Publication: Cartier Time Art, Skira (Ed.), E Museum Bellerive Höschgasse 3 CH-8008 Zürich Tokujin Yoshioka / Franck Dieleman © Cartier

Ready-to-wear time by Tissot Cité du Temps, Geneva From June 22 to August 31

Photographic Balancing Acts Jules Beck (1825-1904) Swiss Alpine Museum, Bern until September 25, 2011

Hope Exhibition at the Olympic Museum Lausanne Zentrum Paul Klee Monument im Fruchtland 3 3006 Bern

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from August 26 to November 6, 2011 From their designs to their movements, Cartier watches are unique. They are an enduring combination of the unexpected and the classical. The exhibition at Museum Bellerive traces Cartier’s constant quest for excellence in the manufacturing of complicated watches. Creating such timepieces is a challenge that calls for technical and aesthetic creativity as well as exceptional expertise, all of which enable Cartier to take its place as a genuine creator of fine watchmaking marvels. From a Tortue single pushpiece chronograph created in 1929, to a contemporary Santos 100 Skeleton watch, Cartier interprets complications in its own inimitable way, always with a sense of elegance. The exhibition will showcase over 100 timepieces from the historical Cartier Collection and 20 contemporary fine watches, illustrating the creativity of the movements, the savoir faire and the spirit of innovation. The Museum Bellerive will be the first venue of an international touring exhibition.

An exhibition referring to children’s art The exhibition shows the differences and also similarities in the artists’ preoccupation with children’s art. The various ways the artists access this theme and how they make use of it is one central theme, another is the reception of Klee’s art by the Cobra artists. After being shown in the ZPK, the exhibition will continue in Humlebæk (30. 9. 2011 until 8. 1. 2012) and then finally be shown in Amsteleveen (26.1. until 22.4. 2012).

Museum Bellerive, Zurich

until November 6, 2011

Playing a fascinating supporting role to the watch and advertising exhibits are examples of ladies’ undergarments from different eras. « Ready-towear time » by Tissot cleverly mirrors the development of women through the ages with a keen eye for detail. Since 1853, when Tissot was founded, until today, women’s wearing preferences have dictated the course of watchmaking technicalities. In 1911 Tissot forecast the growing influence of women by introducing its first wristwatches for ladies, one year before the creation of wrist-worn timepieces for men ! In a nutshell, Tissot has always recognised the individuality of women and satisfied their demands with varied and ever-changing collections.

In this digital age, one cannot but wonder at the achievement of the valiant photographer-mountain climber 140 years ago. Jules Beck – who grew up in Biel, Berne, Vevey and Strasbourg – was the first Swiss mountain photographer to take photographs in the Alps. As of 1866 and several times a year over a period of 24 years, Beck undertook his almost 20-hour-long excursions up as far as the highest Alpine summits. This is the first time that the life’s work of this important photographer, a total of 1,200 photographs, is being exhibited. Beck’s photographs enchant us by their beauty and at the same time show how the alpine world has changed since his day. Beck’s humorous commentaries are a further source of delight. «Photographic Balancing Acts» Jules Beck (1825-1904) – Early High Mountain Photography in Switzerland

Hope recalls the humanist philosophy that inspired the Olympic Movement and guides its activities still today. To this, the exhibition adds events from sport and the Games in which the human qualities of the participants have been as remarkable as their records. So many unexpected friendships, conflicts overcome or victories over inequality highlight the virtues of sport. Through athletes’ accounts, interactive modules and archive films, the exhibition shows how Olympism succeeds, on most occasions, in bringing out the best of us. Complementing the Hope exhibition, Hope factory is composed of several interactive and educational modules. You will test your behaviour in the face of situations borrowed from the world of sport, echoing your daily life. Through your choices and actions, you will “Manufacture” hope, while exploring the Olympic values.

Art exhibitions 95

sm top events

Body & Soul at JazzAscona

Verbier Festival

June 23 - July 3. 2011

July 15- 31, 2011

Omega European Masters Crans-Montana September 1 - 4, 2011

One of the most internationally-renowned classical jazz events, JazzAscona will feature more than 300 artists from across the globe, many special events, and more than 200 concerts during ten days, ranging from traditional New Orleans-style jazz to swing and including other genres such as blues, R&B, gospel, and soul. Known for its close connection to New Orleans and its lovely location on Lake Maggiore, JazzAscona is a unique opportunity for musicians, artists, and 70,000 jazz lovers from all over Europe to meet and share their passion.

Fire and Sun Menhuin Festival

July 15 -September 3rd Gstaad

Following a summer spent “between heaven and earth”, intendant Christoph Müller has conceived a programme for 2011 under a constellation of “fire” and “sun”. In the words of Christoph Müller, Fire is the element that provides our planet with warmth, light, energy and life. But fire can also be a metaphor for the human temperament. And art and music, in particular, are brought to life through the fiery temperament of an artistic personality. The temperament of a composition, on the other hand, can be an outlet for many of the emotions of the human soul. And by writing a composition down a composer allows us to share in the experience of these various complex emotions – the temperaments. The 2011 edition of the festival will focus on various sorts of fiery music, music inspired by fire, heat and the temperaments during its origination. Many of the festival’s chamber music concerts have been conceived exclusively for the 2011 edition of the Menuhin

The Verbier Festival, created in 1994 by Martin T:son Engstroem, quickly aquired a reputation of artistic excellence. Every July, the greatest names of classical music gather during two weeks, among the wonderful landscape of the Swiss Alps for an exceptional concert series featuring choirs, orchestras, and intimate recitals. The 2011 programme features some of the world’s great vocal artists. After the success of Don Giovanni in 2009 and with Salome in 2010, this year the Verbier Festival offers two operas in concert: Puccini’s Tosca and Purcell’s Dido and Aeneas.

Festival in order to punctuate the intimate connection with the theme of “fire”: the Mosaïques Quartet performing Haydn’s “Sun Quartet”, recorder virtuoso Dorothee Oberlinger’s Baroque programme with the wonderful theme of “Sun and Moon”, Sebastian Knauer’s “Fire in Temperament” theme, or the two “Today’s Music” concerts at the beginning of August with the theme “early fusion” with encounters on the one hand between medieval madrigals and Argentinian tango (“Buenos Aires Madrigal”) and, on the other hand, improvised Baroque music with elements from rock music. Among the stars appearing in 2011: Renée Fleming (who will be accompanied by Kristjan Järvi and the GFO), Magdalena Kozena, Hélène Grimaud, Emmanuel Pahud, Renaud Capuçon, Sol Gabetta, Zubin Mehta and the Labèque sisters. In the cycle “Top of Switzerland”, leading Swiss musicians will also be presented.

July 1 - 16, 2011

July 16-23 Basel

A Highland Fling in Switzerland? Inspired by the world-famous Edinburgh Tattoo, the Basel Tattoo brings bagpipes, brass bands and folkloric dancing to the city. Unique in Switzerland, and internationally, the Basel Tattoo is one of the world‘s largest and most successful open-air tattoos. With tunes known the world over played to brilliantly choreographed marching routines, it‘s a dazzling spectacle of colour and light presented before the grand backdrop of the Basel barracks. Since its premiere in 2006, no fewer than 360,000 spectators have enjoyed the sights and sounds of the Tattoo. This year a further 85 000 people will have the opportunity to see the show. Once again in July, bands from around the world will create an unforgettable show that will shake the arena to its foundations. 45th Montreux Jazz Festival


For several years now, the European Masters have occupied a choice position in the calendar of the European Circuit. Being a tournament with impressive sporting characteristics, it also plays the conviviality card, thanks to the incomparable ambiance at Crans-Montana. Just as much as the spectators, the players appreciate the September rendez-vous; for them, going to the Valais means something authentic, alpine, almost bucolic, something quite different from other destinations. Although fully concentrating on their game, the professionals none the less display a certain relaxed style which cannot be discerned in them during the rest of the season. Golf at an altitude of 1’500 metres is a whiff of air, both liteally and figuratively!

Locarno International Film Festival

Breitling Sion Air Show

August 3 - 13, 2011

September 16 - 18, 2011

The Breitling Sion Air Show is a celebration of flight in all its shapes and at the heart of the Alps. The exceptional nature of this event is enhanced by the idyllic setting and by the striking complement of aircraft blending with the natural beauty of the landscape, before rising in the sky to amaze the spectators.

Montreux, the place where legends meet. Founded in 1967 by Claude Nobs, the Montreux Jazz Festival has become an unmissable event for music fans over the years, both in Switzerland and abroad. The programme for this 45th edition features, over 16 days, a panoply of promising newcomers as wel l as music legends who have marked the Festival’s history. Included among the many highlights are Arcade Fire, Santana, B.B. King, Liza Minnell i, Ricky Mart in, Aloe Blacc, Paul Simon, Deep Purple, St ing, Mogwai, Mos Def, Bootsy Collins and… many more!

The Film Festival Locarno (Italian: Festival del film Locarno) is an international film festival held annually in the city of Locarno, Switzerland since 1946. After Cannes and Venice and together with Karlovy Vary, Locarno is the Film Festival with the longest history. The main feature of the festival is the open-air screening space in the astonishing Piazza Grande, with room for over 8,000 spectators, and with one of the largest open air screens in the world (26x14 meters).

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Top Events 97

Swiss Watch brands Alpina Watch




Eberhard & Co


Antoine Prezluso

FrĂŠdĂŠrique Constant

Patek Philippe

Audemars Piguet

Graham London

Pierre DeRoche





Harry Winston



H. Moser & Cie




Romain Jerome



TAG Heuer


Jaeger LeCoultre



Jean Richard

Ulysse Nardin






Vacheron Constantin


Van Cleef & Arpels


Louis Moinet Louis Erard




Cuervos y Sobrinos

Maurice Lacroix


De Grisogono



Dubey & Schaldenbrand


Zino Davidoff

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DELUXE Swiss Made Magazine  

Luxury lifestyle magazine devoted to Excellence, Watches, Design, Art, Cars and Architecture

DELUXE Swiss Made Magazine  

Luxury lifestyle magazine devoted to Excellence, Watches, Design, Art, Cars and Architecture