Swiss Made Magazine Winter 09

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The Luxury magazine devoted to Swiss Masters of excellence


Haute Horlogerie Breguet & Patek Philippe Winter Spas in Switzerland St. Moritz Gourmet Festival 2009

007 Winter 09 Issue CHF 10 / USD 9 / EUR 7

The greatest luxury in life is time. Savour every second.

United under a “winged B”, Breitling and Bentley share the same concern for perfection.The same exacting standards of reliability, precision and authenticity.The same fusion of prestige and performance. In the Breitling workshops, just as in the Bentley factories in Crewe, cuttingedge technology works hand in hand with the noblest traditions. For devotees of fine mechanisms, Breitling has created a line of exceptional timepieces named Breitling for Bentley. While conveying the essence of aesthetic refinement, these wrist instruments are all equipped with high-performance “motors”, patiently assembled by watchmakers at the peak of their art... Time is the ultimate luxury.








Meteo - Relative and absolute pressure

Altimeter - Altitude Difference Meter

Chrono - Timer

Compass - Azimuth (Heading)

2 Alarms


Perpetual calendar - 2 Time zones

Red backlight

More than a watch Tissot, Innovators by Tradition.

Titanium, Scratchproof tactile sapphire crystal, Swiss ETA movement, Water resistant to 100m/330ft

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Dear Readers, One of the most important innovations of all time and born as a fundamental instrument for measuring time, the watch quickly became a symbol of power and, therefore, a status symbol. Because of their intricate complications, until the beginning of the 20th century watches were accessible only to a very prestigious clientele, royalty and aristocrats. Royal families mandated master watchmakers, such as Abraham Louis Breguet in the 17th century, to develop the most complicated timepieces and unique works of art, real wonders of incredible craftsmanship.

Covering fine watchmaking, high jewelry, innovations, fashion, design, travel, cars, art, culture, gourmet and more, our aim is to bring you these emotions in every issue, allowing you to discover and appreciate this magnificent world of passions, traditions, complications, beauty and luxury. The team of Swiss Made Magazine wishes you a very happy and blissful New Year.

A strong passion and a true spirit of innovation were the driving forces behind the legendary names in the watchmaking realm. The same passion and innovative approach are still the driving forces of today’s Swiss master watchmakers that preserve the preciousness of over 300 years of heritage and tradition. This unique heritage and tradition live on today in the new mechanical wonders created every year by the best Swiss watchmaking brands.

M. Pantieri

Through the centuries, the symbolism of a watch has evolved from timekeeping instrument into a subtle way of expressing one’s own personality. Choosing or buying a watch is a very emotional process. Names and brands are no more the main criteria in this difficult selection. More elements come into account, such as the history of the brand, its exclusivity or rarity, its appeal and association with one’s own personal interest and lifestyle. This is probably the reason young talented independent brands are registering a strong success among watch collectors and aficionados, breaking into the exclusive realm of fine watchmaking.

Staff Editor Massimiliano Pantieri Creative Director Sherry Williams Photography Jeremy Goldberg Senior Designer Nicky Taylor Graphic Designer Bergthora Bachmann Cover Courtesy of Audemars Piguet Coupe de Theatre collection

Contributors Pascal Brandt Noah Joseph Susan Robinson Sherry Williams April Boland Billy Bautista Bob Ecker Yolanda Evans Copy Editor Susan Robinson Printing Tecnografica Srl

Editorial office SwissMade Magazine Via Taiada 50 6517 Arbedo (TI) Switzerland Contacts Exclusive distribution in selected newsstands, exclusive boutiques, luxury hotels, golf resorts, executive lounges, private limousine services, special events and exhibitions.

All the published material has been provided by the mentioned brands. Therefore, SwissMade Magazine cannot be responsible for copyright issues and assumes no responsibility on inaccurate information or changes in the products or prices displayed. Copyright by SwissMade Magazine. Reproduction or use of the content in whole or in part without the written permission of the editor is strictly prohibited. Subscribe for your own personal copy on .

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32 46

22 66 SM Magazine Winter 2009



Haute Horlogerie 10 Breguet & Patek Philippe 16 Zenith Zero Gravity 18 MB&F Horological Machine N.3

Special 20 Romain Jerome Moon Dust

Haute Ecriture 22 Caran d’Ache

Haute Joaillerie


24 Winter Glitter 28 Sparkling Beauty

Fashion 32 Staying Hot for Winter

Ambassadors 44 Nela KĂśnig for Carl F. Bucherer



46 Lamborghini Challenge & Blancpain

Events 52 AVO session

Travel 54 Winter in Switzerland 66 Destination Wellness



72 Einstein - Longines

Gourmet 74 Fire meets Ice - St. Moritz Gourmet Festival 78 Spicy Chefs

Sponsoring 80 Torpedo on the Road - Cuervo Y Sobrinos

Technology 82 Meridiist by Tag Heuer


Accessories 86 Hot Luxury for cold weather

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sm haute horlogerie

BREGUET & PATEK PHILIPPE Mastering excellence: two creations from two key brands by Pascal Brandt Among the multitude of new products presented in 2008, and some that could have easily won the top watchmaking prizes, there are two that hold particular attention. And it is true that they are the two flagship brands of the très haute horlogerie: Breguet and Patek Philippe. The first named does not need to be introduced anymore. A rich heritage which takes all brands led by a mechanical heart, Breguet marked itself this year not only by the presentation of a watch, but especially for the recreation of an authentic piece of historical heritage. The pocket watch MarieAntoinette Grande Complication, Complication No. 1160, tells a story, conveys a passion, and impose itself as a masterful saga.

The most spectacular watch Flashback. Queen Marie-Antoinette, wife of Louis XVI, was driven by a truly passionate desire for Breguet watches. Keen to possess any auspicious novelty, she had acquired a number of timepieces, including a perpétuel watch embellished with a

SM Magazine Winter 2009

self-winding device developed by Breguet. In 1783, one of her admirers ordered from the workshops in the Quai de l’Horloge, the most spectacular watch possible, incorporating the entire body of horological science of the time, as a gift to the queen. The order specified that gold should, wherever possible, be used instead of other metals, and that the complications should be both multiple and varied. Unconstrained by limitations of cost or time, Breguet had a free hand. Manufacturing was launched, but the timepiece would not be completed until 1827, 44 years after the order, 34 years after the death of Her Majesty and 4 years after the death of Abraham-Louis Breguet himself. Breguet n°160, known as the “Marie-Antoinette”, entered into watchmaking legend from 1783. Its extreme complexity, its roots and its story, as fabulous as it is epic, have haunted the watchmaking landscape and the minds of collectors for more than two centuries. More recently, its destiny shrouded in mystery – stolen from a Jerusalem

museum and lost for decades, and apparently found a few months ago.

Forgotten Know-how Beyond the incident and given the weight of Breguet in the history of watchmaking, Nicolas Hayek decided in 2005 to reproduce the disappeared masterpiece. The replica of the queen of watches reveals a myriad of complications. Research conducted among the archives and original drawings from the Museum Breguet and from other high institutions of culture like the Musée des Arts et Métiers (arts and crafts museum) in Paris, are the only available sources of information. Comparative assessment of antique timepieces, including the watch of the Duc de Praslin, revealed new elements and information on the aesthetics and watchmaking techniques of that time The research has brought to light skills that have today vanished and has enabled the manufacturing company to produce a timepiece that is in every respect faithful to its predecessor.

Breguet pocket watch Marie-Antoinette Grande Complication

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Each function and every decorative feature was minutely analysed. In the coachwork of the watch for example, the yellow gold of the 63mm-diameter case was cast in a special, more coppery alloy in order to match the period hue. The glasses for the dial and the case, made of rock crystal, allow the movement to display its finery and the marvels of its finish. The research has moreover brought to light a complication of the original watch: jumping hours.

sapphires. The smallest details demonstrate perfect execution and have been finished by hand. This masterly and unprecedented mechanism is furthermore fitted with a particular type of naturallift escapement, a helical balance-spring in gold and a bimetallic balance-wheel. The anti-shock device – a double pare chute, another Breguet invention – gives protection against blows and shocks to the balance staff and to the shafts of the winding weights.

As a self-winding watch with a minute-repeater striking the hours, quarters and minutes on demand, the new Marie-Antoinette has all the makings of a work of art. A full perpetual calendar displays the dates, the day and the months respectively at 2 o’clock, 6 o’clock and 8 o’clock. The equation of time at 10 o’clock proclaims the daily difference between solar time and the mean time told by watches. In the centre, the jumping hours – invented by Breguet – and the minutes are joined by a long independent second’s hand, while the small seconds are shown at 6 o’clock. The 48-hour power-reserve indicator 10:30 balances a bimetallic thermometer at 01:30.

A Royal masterpiece

The self-winding, “perpétuel” movement comprises 823 outstandingly finished components. The base plates and bridges, the smallest gear-wheels in the trains for the underdial work, the dates and the repeater are fashioned in pink gold polished with wood. The screws are in polished blued steel; the points of friction, holes and bearings, set with

SM Magazine Winter 2009

When Mr. Nicolas G. Hayek set himself the challenge to reproduce the Marie-Antoinette watch in 2005, he heard about the fate of the oak of the palace of Versailles, the queen’s favourite tree, which had to be felled, and decided to give it a second life by fashioning from its wood the presentation case of the watch. This masterpiece fit for a queen rests in a precious presentation box made of more than 3,500 pieces sculpted from the wood of the royal oak. It encloses a lavishly crafted inlay work of more than a thousand pieces of wood depicting the hand of Marie-Antoinette holding her rose – a detail inspired by the famous portrait of the queen. The outside of the box faithfully mimics the parquet floor of the Petit Trianon. Beyond this exploit achieved by Montres Breguet, this saga has the merit to (re) give life to a legendary heritage for the world of watchmaking as a whole.

Patek Philippe Reference 5207, a concentrate of complication and innovation on the wrist Each Patek Philippe novelty is an event. Presented this year, the Ref. 5207 is no exception. This creation elevates the perpetual calendar to a new level of technical ingenuity. It is the Ref. 5207 with a minute repeater and a tourbillon as well as an instantaneous perpetual calendar with aperture displays for the day, date, month, and leap-year cycle. Additionally, the Ref. 5207 features a moon phase display and a day/night indication. Like all of Patek Philippe’s Grand Complication wristwatches, this instantaneous three-hand perpetual calendar with minute repeater, tourbillon, and five display apertures is not intended to be a one-of-akind exemplar that highlights the workshops’ exceptional capabilities. Instead, it will constitute an unprecedented enrichment of the standard collection of Grand Complications regularly produced by Patek Philippe. Because of its extreme complexity, however, only very few of these watches can be crafted in the course of a year.

With great discretion, the Ref. 5207 singularity is to feature several innovations, one of which required 5 years of research to succeed. It is about the the instantaneous switching of all calendar displays. An extremely elaborate, additional complication based on the interaction of 212 components. Depending on on the design of their mechanism,, mechanical calendar watches usually require from 20 minutes to several hours to switch the display. It is on 28 February around midnight that the most critical situation appears: the date-disc must move four days forward to display the 1st of March. This problem has found its solution at Patek Philippe through the development of a mechanism that could instantaneously and simultaneously switch the day, date, month, and leap-year aperture displays at midnight. At the heart of this invention is a mechanism composed of levers and program cams for which two patent applications have been filed.

Orchestrating functions One of the recurrent equations in fine watchmaking is the orchestration of multiple complex functions using reduced forcesIn the new caliber, a 425millimeter long mainspring coiled up in a barrel with an inside diameter of 9.18 millimeters must reliably execute all functions of the watch for approximately 48 hours – including the simultaneous and instantaneous advance of all calendar indications

at midnight.The extra-challenge of this point of view? In this watch, the displays are aperture types with disks that assure excellent legibility but whose mass is several orders of magnitude greater than that of hands. The specifications for the new instantaneous perpetual calendar stipulated that all displays must switch dependably, even with a residual power reserve of merely 2.5 hours. To address this difficult task, Patek Philippe developed a calendar mechanism for which two patent applications were filed. The first patent-pending innovation relates to the activation of the calendar indications with a large yoke. It is controlled by a four-toothed rack connected to a month lever that samples the annual program cam. This cam is connected to further switching cams via articulated arms, and controls the concurrent, instantaneous switching of the date, day, month, and leap-year disks. These processes explain the complex shape of this large yoke. It consists of fifteen individual parts, some of which are movable. Annual programming relies on a months cam with a variable February planetary cam that changes its profile every four years.

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The second patent application involves the daily tour de force of calendar switching. At the end of months with 31 days, the date ring only needs to be advanced by one day and two if the month is 30 days longIn leap years, the ring must skip two days when switching from February 29 to March 1. This process consumes a lot of energy and weakens the strength of the training spring. The engineers had to find a solution to advance the disc with a date-controlled force, whatever the duration of the current month. Patek Philippe invented a system with two equally strong springs that act in different directions.

The repetition minutes: the refrain of time The minute repeater is considered to be the queen of all complications. With a mechanism composed of different racks and snails, tiny hammers, and delicate gongs, it imposes formidable challenges to watchmakers, especially in view of the confined space of a wristwatch. Relying on more than 160 years of experience in repeaters, Patek Philippe has evolved this art to an unprecedented degree of perfection. Among connoisseurs, the sonority and reverberation of the gongs in Patek Philippe’s minute repeater wristwatches is considered absolutely peerless. The sound, which for Philippe Stern

SM Magazine Winter 2009

constitutes the acoustic signature of Patek Philippe, has been recorded and digitized in an anechoic chamber to preserve it as a reference for all time.

Tourbillon The third highlight of the Patek Philippe Grand Complication Ref. 5207 is the tourbillon escapement that keeps the rate of the watch extremely steady even in vertical positions. It is a construction with which many connoisseurs of Patek Philippe complications are familiar and has a steel cage that rotates about its own axis once a minute. Although composed of 69 individual components with a total weight of only 0.3 grams, this masterpiece of engineering mechanics is a masterpiece of superior finishing. All steel parts are separately angled, satin-finished and ground or polished by hand.

Platinum gives weight to the Ref. 5207 The new Ref. 5207 is dressed in the classic 41 millimeters Calatrava-style platinum case. Under the slightly domed crystal, the dial in ‘Honey Gold “ colored 18-carat gold reveals a unusual arrangement of displays for a perpetual calendar. The apertures in mirror-polished frames show the day, date, and month along an arc between 10 and 2 o’clock. The

date display with its mirror-polished white-gold frame is particularly prominent. The seconds subdial at 6 o’clock has an aperture for the moon-phase display, a poetic yet highly precise indication that deviates from the true lunation by only one day in 122 years. To its left is a small aperture for the day/night indication. The aperture on the opposite side shows the leap-year cycle with Roman numerals I to IV. Despite its many indications, the dial offers a balanced design and excellent readability, concealing a large range of watch complications in a contemporary style. The Ref. 5207 is among Patek Philippe’s most complicated wristwatches; only very few of these watches will be crafted each year. Because of this limited availability, the Ref. 5207 will be sold exclusively in the Patek Philippe Geneva Salons during the introductory phase.

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sm haute horlogerie

Zero Gravity by Massimiliano Pantieri

SM Magazine Winter 2009

The Zenith TOURBILLON ZERO-G (zero gravity) is a major innovation in the world of watchmaking This revolutionary system, which includes a gyroscope cage tourbillon and constant horizontal escapement, means the mechanism avoids the effects of gravity and thus gives considerably greater accuracy. An unusual design and a unique style: designed like a racing car, the DEFY collection makes a powerful statement with its muscle-bound chassis, its racy profile, and athletic build. Its virile silhouette, dynamic lines and elegant power suggest a sport watch, but in our luxury version.

An avant-garde technology and an outstanding performance: innovative materials used in combination, including the famous ZENITHIUMÂŽ, an exclusive alloy that strengthens the regulating components, have enabled us to develop exceptional movements and cases at the forefront of watchmaking research. Bringing the Tourbillon Zero-G and the Defy Xtreme range together produces an unforeseen design, a perfect alchemy of engine and bodywork. A figure 8 on its side, symbolising infinity or a lucky number, is drawn around the hours and minutes display at 11

o’clock and around the opening of the phenomenal Tourbillon at 5 o’clock. A multi-layered dial of Hesalite glass, carbon fibre and aluminium beneath two sapphire glasses, a blackened titanium case that is waterproof at 1000 meters, a black shot-peened titanium case, a protected crown, helium valve and titanium bracelet with Kevlar inserts and hightemperature resistance are the features that make this an extreme sports timepiece. A new star at the zenith of the firmament, available in an exclusive numbered edition.

Zero Gravity 17

sm haute horlogerie

Horological Machine N째3 Warning! The Horological Machine N.3 by MB&F is so far outside existing timekeeping references that it may cause sensory overload.

SM Magazine Winter 2009

“The Earth is a cradle of the mind, but we cannot live forever in a cradle.” -Konstantin E. Tsiolkovsky, Father of Russian Astronautics, 1896.

The mind first attempts to take in the kinetically active movement, paradoxically seen in all its glory on the top of the watch and partially circumscribed by a ring of large numerals. However before that information can be processed it is assailed yet again, this time by twin cones rising majestically from the sculptured three-dimensional case. No wonder many struggle to reconcile the reality that this dynamic sculpture is actually a highly technical wristwatch that tells the time and date. Individualists demand choice, so HM3 is available in two versions: ‘Sidewinder’, with cones lined perpendicular to the arm and ‘Starcruiser’, with cones in line with the arm. Each version has its own very distinct visual characteristics and each offers its own angle on telling the time. The twin cones respectively indicate hours and minutes, with the hour cone capped by a day/night indicator. An over-sized date wheel allows for large, legible numbers with the date indicated by a neatly engraved triangle on its perimeter. However, it is the spectacular open-air theatre presented by the finely finished movement, with its swinging battle-axe shaped automatic rotor and fast oscillating balance wheel, which mesmerises the eye and astounds the senses. Turning the watch over reveals the technical secret behind HM3’s inverted movement: two large high-tech ceramic bearings efficiently transmitting power up to the cones and date wheel.

Technical Innovations: Ceramic Bearings: Time indications are usually located on the top, or dial side, of a movement. As the movement of HM3 is inverted to display its operation, an efficient solution was needed to bring power from the bottom of the movement to the timekeeping cones and date wheel at the top. Standard pinions set in jewels would have required complex, friction-generating gearing, and would require support top and bottom – a factor which would increase the height of the movement, and thus the watch. So instead of standard jewelled pinions, HM3 features two large-diameter (15mm) high-tech ceramic bearings. These minimize the number of gear-wheels (and thus friction) because of their large diameter and, as they only require support at one end (the base) due to the rigidity resulting from their ultra-high precision design and manufacture, they allow for a thinner movement. Large Date: The over-sized date ring has a diameter larger than the movement. While the design allows for large (2.5mm high) easy-to-read numbers, the considerable distance between each number, while aiding legibility, required great ingenuity in enabling the date to be adjusted. Technical constraints in using the crown to operate the date meant that a pusher was called for; however, a pusher has an approximate travel of only 1mm – far short of the 4mm needed to move the date wheel from one day to the next. An ingenious system of amplifying the pusher’s travel was developed using efficient gearing to multiply by four the distance travelled by the pusher.

Sapphire cones: Three-dimensional cones have never been used to display time before, and no wonder as their manufacture was said to be impossible. Fortunately the impossible just took a little longer. The difficulty lay not in actually fabricating the cones, but in polishing the interior of their (originally) translucent surface until transparent. The caps of the truncated cones are brazed (a high temperature soldering technique) to their gold rims, a technique which is aesthetically pleasing and ensures a solid and waterproof construction. Screw heads: Perfection lies in the details, form follows function. Those two statements explain both the reason MB&F has gone to the effort of redesigning the slots of the case screws and their unusual cloverleaf shape. Sharp-edge shaped screw slots require sharp-edge shaped screwdrivers, a tool tailor-made for scratching polished gold screws. The rounded cloverleaf pattern in the head of HM3 screws is not only pleasing to the eye, it reduces the chances of damage to the screw. Horological Machines are micro-mechanical works of art and demand that each and every component both looks superb and functions impeccably. Case and finish: Though totally original in design, the double indications, idiosyncratic play of matt and polished finished surfaces, iconic mystery rotor and slope-sided case ensure that HM3 is unmistakeably, 100 per cent pure Horological Machine.

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sm special

Doon Dust Romain Jerome launches out into space in homage to the most fascinating human adventure of all: the conquest of space.

As part of its DNA of Famous Legends concept, featuring timepieces inspired by and created in tribute to the great legends of our times, the Maison Romain Jerome presents its second exclusive collection, entitled Moon Dust-DNA. Legitimately proud of its Titanic-DNA collection dedicated to the world’s greatest maritime legend, Romain Jerome launches out into space in homage to the most fascinating human adventure of all: the conquest of space. Moon Dust-DNA embodies this incredible odyssey and features its main protagonists. It honours the symbol of this headlong race, distinguished by confrontation as well as occasional collaboration between the American and Soviet superpowers, whose main aim was to reach the Moon. The design of the Moon Dust-DNA collection is inspired by and incorporate the DNA heritage of the great players and major figures in the conquest of space. The materials composing the models in this collection incorporate authentic fragments from the aerospace universe such as moon dust as well as fragments of the Apollo XI and Soyuz space shuttles and the International Space Station (ISS).

SM Magazine Winter 2009

Moon Dust-DNA features -- A lunar dial based on a mineral deposit including Moon dust; -- A 46 mm steel and titanium case incorporating steel from the Apollo XI space shuttle; -- Rusted steel paws including fragments of the Soyuz spacecraft; and -- A strap composed of fibres from a spacesuit worn during the ISS mission*. *Romain Jerome guarantees that the origin of each of these materials is duly certified by a legal document authenticated in Switzerland. Each piece in the Moon Dust-DNA collection will also be accompanied by a certificate from the Association of Space Explorers (ASE) saluting the approach of Romain Jerome and the tribute it is thereby rendering to the conquest of space.

Authentic Moon dust as well as fragments of the Apollo XI, Soyuz and ISS spacecraft integrated into exceptional timepieces

The TitanicMoon Cabestan Dust 21

sm haute ecriture

Caran d’Ache 1010 There’s a reason watches are most often photographed at 10 minutes past 10: This is the mystical moment when the hands on the dial are in perfect symmetry. Likewise, such is the connection between fine writing and fine watchmaking, which both descend from a tradition of excellence and precision. By Susan Robinson

SM Magazine Winter 2009

To celebrate this link, the Swiss company Caran d’Ache has created the 1010 edition, a luxury fountain pen dedicated to watchmaking. This tribute to Swiss artisanship has garnered its own honors. After its introduction in October 2007, the limited edition 1010 won the “Grand Trophée” from Stylographe, a French magazine dedicated to fountain pen enthusiasts. The 1010 also has many fans in America. This year, the model won the “Pen of the Year” award from the readers of Pen World, a magazine published in the United States and distributed to some 30,000 enthusiasts in 70 countries.

“The incredibly intricate design of the 1010 limited edition from Caran d’Ache, Maison de Haute Ecriture, is a magnificent celebration of the genius of Swiss watchmakers,” said Marie Picon, Pen World editorial director. Every feature of the Caran d’Ache 1010 is fashioned to evoke a timepiece, a watch crown or a complication. The body resembles the dial of a skeleton watch and is enclosed in two cages, one adorned with gear wheels and the other with the bridges that link them.

The transparent body reveals the ink. The furrows in the cap, the silver outline around the Caran d’Ache logo and the piston pump garnished with a ruby all bring to mind a winding mechanism. The clip is in the shape of a watch hand. At the tip of the body, a half-sphere of sapphire crystal holds a balance wheel between two rubies, symbolizing the jewels of a mechanical watch. Each 1010 pen is individually numbered: Rhodiumplated silver models are numbered 1 to 500, and those in 18-karat gold are numbered from 1 to 10, with a clip bejeweled with a 57-facet diamond. Even the presentation is stunning: The pen comes in a black lacquered box with a glass bottle of blueblack ink and a palladium-plated silver stopper that is made to look like a watch crown. More than a fine writing implement, the Caran d’Ache 1010 tells the story of a company that began with multicolored pencils. After buying out the Ecridor factory in 1924, Arnold Schweitzer renamed the company Caran d’Ache after the pseudonym of cartoonist Emmanuel Poiré: “Karandash” (“pencil” in Russian). After many years concentrating solely on the Swiss market, the Geneva-based company became an international player in the 1990s. With a product line that now includes luxury writing instruments, Caran d’Ache has become known worldwide for its exquisite designs. The 1010 edition is the most recent tool in Caran d’Ache’s strategy for success across the globe. The 1010 is becoming increasingly popular in the United States, the company’s fourth-largest export market, because of its many aficionados and those who collect luxury items.

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sm haute joaillerie

Winter glitter Modern and traditional, daring and elegant, surprising and yet harmonious, the new Haute Joaillerie set by Audemars Piguet stems from an original encounter between an extremely inventive design and peerless jewellery expertise. We find ourselves immersed in a theatrical plot that is suddenly spiced up by two dramatic turns of event - or “coups de théâtre”, as the French like to call them. Enjoy the thrill of the unexpected!

SM Magazine Winter 2009

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Millenary Précieuse Collection In offering countless variations on the oval theme, the Millenary collection celebrates time for oneself and renders homage to the small joys that embellish our daily life. A child stretching out a tiny hand, a dreamy moment spent gazing at the stars, loving words murmured in your ear… The new releases in the Millenary Précieuse line, composed of splendid jewellery watches and jewellery, add their own inimitable sparkle to these precious moments.

The Millenary Précieuse line is now enriched with a range of timepieces for evening wear. The oval Millenary case is still there, but surrounded in these models by gem-set rings that are extended by a silky satin strap. The Millenary Précieuse jewellery line sublimates the collection’s characteristic oval motif. The polished surfaces play with diamonds and create a radiantly luminous effect. While the interlacing oval shapes are grain set, closed setting forms tiny buds that are lightly scattered over all the jewellery creations.

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sm haute joaillerie

SM Magazine Winter 2009

Piaget gives diamonds a sparkling new claim to nobility

Piaget designers are never short of inspiration when it comes to putting diamonds in the spotlight: the Limelight Paris-New York collection is now lit up by some brilliant new creations, while two exceptional “secret” watches reveal a dazzling vision of time. Paris, New York: the very mention of these names is enough to spark countless dreams. Complex architecture, spectacular monuments, high fashion, luxury glamour, wild nights, fairytale lighting: these two legendary and fascinating cities have a great deal in common, as is eloquently revealed by the Limelight Paris-New York Haute Joaillerie collection. Piaget is pursuing its exploration of these two worlds by presenting new models inspired by the City of Light: Paris. A marvel of engineering and symmetrical elegance, the Eiffel Tower has naturally fired the imagination of the brand’s designers. The arches and curves of the famous landmark, whether interpreted through sparkling necklaces studded with over 1000 brilliant-cut diamonds and three hanging diamonds, or delicately sprinkled with 200 diamonds and four rubies, gently follow the graceful curve of the neckline The earrings, also paved with precious stones, exude an airy sensuality reminiscent of the monument towering over the Champ-de-Mars.

Haute Couture is this collection’s other main source of inspiration, expressed in particular through the theme of corsets. A necklace featuring 1090 diamonds and 2 red spinels arranged like corset ribbons, flows down the back to spectacular effect. Echoing the same “dress code”, 324 diamonds delicately embrace a magnificent rubellite cushion to form a generous and passionately endearing ring. In the same spirit, Piaget introduces a stunning cuff-watch set with 1574 brilliant-cut diamonds, forming a luxurious corset delicately laced through by a ribbon of 83 baguette-cut diamonds. A perfect blend of watch and jewellery-making skills. The symbiosis between the art of watchmaking and that of jewellery-making is undoubtedly embodied to the full in the two new “secret” watches by Piaget. These exceptional pieces shaped like intertwining leaves brilliantly enshrine the brand’s peerless know-how and perfectionism. Each of these incredibly complex and highly creative models each called for almost 2000 hours of patience and dexterity.

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The first “secret” watch is distinguished by its 932 white diamonds and its elegantly full-set sevenbranch bracelet. In all, it unfurls 78.4 carats of graceful purity, slender precision and sensitive charm, revealing the “underlying” time at a simple press on the smallest leaf. More extravagant and fanciful due to its play on shades of white and yellow and its voluptuous shapes, the second 63.9-carat masterpiece reveals a double secret: lightly brushing across its marquisediamond unveils a full-set dial and then pressing

SM Magazine Winter 2009

another diamond reveals a second dial. This splendid craftsmanship is also conveyed through a bracelet representing an anthem to gemmology and gemsetting and characterised by matchless lightness and suppleness. In creating these new exceptional models, Piaget once again reinforces its leadership position in the art of marrying Haute Joaillerie and watchmaking, while giving diamonds a sparkling new claim to nobility.

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sm fashion

SM Magazine Winter 2009

Staying hot for winter Luxury they say is an aphrodisiac that can put any woman in the burning mood for romance this winter. For the New Year, we have selected some of the hottest pieces, and tempt you to heat up your winter collection. Sure to keep you feeling warm and cozy... PHOTOGRAPHER: JEREMY GOLDBERG STYLIST: Francesca Mills @ Bryan Bantry HAIR: Danielle Irene @ Artists by Timothy Priano MAKEUP: Keiko Hiramoto @ Bryan Bantry deGrisogono Piccolina watch $17,200

MANICURE: Ana-Maria @ Artists by Timothy Priano MODELS: Silje @ Code Model Management, Sarah Tyer @ Red NYC

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Jaeger LeCoultre Master Compressor Memovox $35,600

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Staying hot for winter 35

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Jaeger LeCoultre Riviere $60,200 Staying hot for winter 37

Van Cleef & Arpels Necklace Vintage Alhambra $4,900.00

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Jaeger LeCoultre 101 Etrier in 18k white gold $67,900

Staying hot for winter 39

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deGrisogono Bag $2,800 deGrisogono black and white diamonds $84,000

Staying hot for winter 41

Vacheron Constantin Quai de l’Ile $53,000

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sm ambassadors

Passion, authenticity and the thirst for perfection

Nela Konig A quality she has in common with the Swiss watch manufacturer Carl F. Bucherer.

SM Magazine Winter 2009

Passion, authenticity and the thirst for perfection are values, which are central for the independent watch manufacturer Carl F. Bucherer with head office in Lucerne, and are further reflected in its strongly profiled collection. Carl F. Bucherer produces timepieces in the premium segment for people, who like to go their own way, independently, selfassured and with great commitment, converting their dreams into reality. Nela Kรถnig, the new protagonist of Carl F. Bucherer, has also realized her dream. For years, the 37-yearold Berliner has been traveling throughout the world as a much in demand photographer, mostly to make

portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela Kรถnig, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world. Her soul work is making pictures which are clearly authentic and coming from a totally personal angle. She attaches great importance to continually looking behind the faรงade and getting to know and observe the artist as a human being.

To mark the occasion of the release of Quantum of Solace and Bond’s continued partnership with Omega, the stoic watchmaking atelier is releasing a special edition timepiece for limited public consumption. The more things change, or so the saying goes, the more they stay the same. The inverse could be said of Bond’s choice of timepiece, as the Seamaster makes its return along with its wearer in Quantum of Solace but in a slightly different form. Since the 1950’s, the Omega Seamaster has soldiered on as a mainstay of the watchmaking industry, its enduringly classic design encompassing the company’s Co-Axial Caliber 2500 chronometric movement. However while the past six Bond installments have seen cobalt blue-faced Seamasters on 007’s wrist, in Quantum of Solace, Omega breaks with tradition by furnishing a timepiece with a decidedly darker facade. The new Bond watch features a black bezel and complimentary black dial with a texture inspired by the hand grip on 007’s ever present Walther PPK handgun, with a unique blood red tip to the second hand. The distinctive appearance of Bond’s latest instrument reflects the darkened world into which he descends in order to avenge the death of his murdered lover and the destruction of the international criminal syndicate placed at fault. (We won’t give away any more of the plot before you get to see it for yourself, but don’t be surprised to see us sitting next to you in the theater.)

A highly symbolic 5,007 examples of the Omega Seamaster Planet Ocean 600m “Quantum of Solace” edition will be made and offered for purchase. Based on Omega’s latest development of the enduring Seamaster line, the special edition, like the example adorning Daniel Craig’s wrist in the new movie, features the same textured black dial, black rotating bezel, red-tipped second hand and red 007 logo on the dial. Additionally, the name of the film is discretely etched on the inside of the sapphire crystal, with the words “Planet Ocean Limited Edition” engraved on the black chrome case back along with that example’s serial number from among the limited production run. The watch is presented in a black box similarly specified. The new special edition may be the latest but is not the first Omega timepiece made to celebrate the company’s partnership with the Bond franchise. The Quantum of Solace edition follows an earlier unique Seamaster produced in honor of the 40th anniversary of the Bond film series upon the release of Die Another Day in 2002. The classic blue face of the original was adorned on the special edition with the 007 gun logo in contrasting tone-on-tone blue pattern.

Nearly twice as many of the first special editions were produced for a total run of 10,007 examples, further anchoring the Seamaster as the iconic James Bond watch of choice. Granted that many of these special editions on which we report here in the pages of SwissMade magazine may seem trivial and pointless to many readers. But the world of James Bond has assuredly attracted more than 5,007 fans who eagerly anticipate each new episode with baited breath, coming to theaters as often as every year or two or with as much as a six-year gap in between. For many no other film will fill the void, but looking at their wrist to measure the time until the next installment’s debut to see James Bond’s own watch may provide some modicum, some trace…some Quantum of Solace.

Nela König for Carl F. Bucherer 45

sm cars

by Noah Joseph

“Are you going to drive it?”

SM Magazine Winter 2009

“Yeah, but where are you going to drive it?” If that question makes any sense to you, read no further. This magazine is full of other shiny things you can ogle and be dazzled by, so keep on flipping pages. But if that question is as foreign to you as the notion of sportscars gathering dust, read on.

Still with us? Good. Now that it’s just us car nuts here, let’s talk sportscars. Like the Lamborghini Gallardo LP560-4. Launched earlier this year at Switzerland’s own Geneva Auto Show, it’s the latest version of Lamborghini’s ten-cylinder supercar. It’s faster than the original Gallardo, or even the limited production Superleggera version that followed. In fact, the new LP560-4 – its codename derived from the metric output of its high-revving, 5.2-liter direct-injection V10 engine driving through all four wheels in true Lamborghini style – is one of the fastest, most capable sportscars ever to roll out of the factory gates at Sant’Agata Bolognese. It may be smaller and less powerful than

its big brother, the Murcielago LP640, but make no mistake about it: the new Gallardo is all business. If you see one out on the street, stand next to someone in the crowd that is almost sure to gather, and observe. If a wide, ear-to-ear grin is the reaction, you know you’re in like-minded company. But if that title question is what ensues, you’re standing with someone who just doesn’t get it. It’s a Lamborghini, and if enthusiasts like you or I got a hold of the keys, we’d drive it anywhere and everywhere we please. But just between us, that lamentable bewilderment may have a point, buried somewhere beneath all the naïve dispassion.

The Lamborghini Challange 47

The truth of the matter is, with a top speed in excess of 200 miles per hour, there are fewer and fewer places where a driver can really unleash the full potential of a precision driving machine like a Lamborghini. At least, within the confines of law and reason, that is. Even in Germany, where speed-crazed enthusiasts flock to see just how fast they can go on public roads, the stretches of de-restricted Autobahns keep on shrinking as silly notions like social responsibility bear down on the public conscience and its servants. In many countries, across Europe especially, driving enthusiasts have opted to take their sportscars to the racetrack for organized track-day events where

SM Magazine Winter 2009

hot laps can be run one after another in blissful succession without the pesky interruption of “ordinary” drivers, traffic lights, pedestrians and the various other obstacles that ruin our favorite driving roads. But even track days can leave the genuine speed freak unsatisfied. We need other kindred spirits to compete against. That’s where the Lamborghini Blancpain Super Trofeo comes in. The new series was just launched in October at the vaunted Hockenheim race track in Germany, with the aim of giving Lamborghini owners the chance to exorcise their speed demons in full-on motorsport competition against like-minded enthusiasts.

The championship is being sponsored by Blancpain, one of Switzerland’s oldest watchmaking ateliers.

The concept is fairly simple and not entirely new. It’s called Spec racing, and several series are already run by competing manufacturers on tracks across Europe and around the world. While most racing series – ranging from pure amateur to the pinnacle of the profession – pit ambitious drivers against each other in different machinery (making the competition as much about the car as they are about their drivers), Spec racing gives each participant the same start by employing a full grid of identical machinery. Lamborghini’s arch-rival Ferrari has been running its Challenge series for 15 years already, now in its fourth generation, powered by competition-spec versions of its latest

F430, with separate championships taking place in North America, Europe and their home market of Italy. The Porsche Supercup is another popular singlemanufacturer series, running fields of identicallyequipped 911 GT3 Cup cars in events supporting Formula One grands prix since 1993. Other manufacturers run Spec racing series of their own for their most enthusiastic customers, but Lamborghini’s Super Trofeo championship may be the fastest one yet. Instead of the homologated Gallardo certified for use on public streets, the Super Trofeo uses LP560-4s prepared specifically for the race track. The engine

has been retuned to produce 570 horsepower. The control modules for the all-wheel-drive system, e.gear sequential transmission and anti-lock brakes have been recalibrated for racing. The launch control system has been deactivated. The stock wheels and tires have been replaced by lightweight 18” competition rims coated in Pirelli racing slicks. The suspension has been tightened up for track duty, the interior has been stripped down to save weight, and a special aerodynamics package has been fitted to keep the cars glued to the asphalt.

The Lamborghini Challange 49

After installing all the upgrades, Lamborghini took the Super Trofeo Gallardo out to the Vallelunga circuit near Rome for some tests, where they found that their Spec racer lapped the track faster than any other single manufacturer’s. That’s sure to be good news for the participants and partners in the new racing series. Lamborghini plans on offering 30 examples of the Super Trofeo racers, which will be available to gentleman drivers and dealership teams. The factory will also field their own car in the series, to be driven by a different celebrity driver at each race.

SM Magazine Winter 2009

The championship is being sponsored by Blancpain, one of Switzerland’s oldest watchmaking ateliers. Founded in 1735, Blancpain produces fewer than 10,000 watches per year, each example hand-crafted by the company’s master horlogères. The company has created some of the most splendid complications over the course of its 273 year history, never resorting to quartz movements or digital displays. Its most famous creation, the Fifty-Fathoms diving watch, was a favorite of the late Jacques Cousteau and the choice of the U.S. Navy Seals. The fruits of Blancpain’s long labor have garnered the company an indelible

reputation for design, ingenuity, quality and craftsmanship. Not unlike that of Lamborghini, with which it is embarking on this new partnership. The Super Trofeo series is also a new endeavor for Lamborghini, which, unlike its principal rivals, does not possess a deep background in motor racing. While Ferrari, for example, was founded as a racing team, producing road cars only to support its racing efforts, Lamborghini got its start building agricultural equipment. After buying a Ferrari road car only to find fault with its design and construction, founder

Ferruccio Lamborghini famously turned to Enzo Ferrari with suggestions. As the story goes, Enzo refused to see Ferruccio, so Lamborghini began work on his own sportscar instead. In the 45 years since, Automobili Lamborghini has never undertaken any serious commitment to racing, only supporting privateers who have turned their road cars into racing machines. And so, as befits the company’s Raging Bull emblem, Lamborghini is forging ahead into new territory. The Super Trofeo series is still several months away from

its debut, but the races are already scheduled to take place in support of FIA GT sportscar and DTM touring car races at circuits in England, Italy, Germany, Belgium, Spain and France. When the series kicks off on May 2 at Britain’s famed Silverstone track, skeptics can try to question the point of it all, but we doubt anyone will hear them over the roaring engines and squealing tires. These are Lamborghinis. And to the legions of enthusiasts, that’s all the justification they’ll need.

The Lamborghini Challange 51

sm events

Photo: Dominik Pl端ss

SM Magazine Winter 2009

Major acts in an intimate club setting by Sherry Williams For its 23rd season, the international music festival AVO SESSION Basel once again served up musical delicacies with artists from around the world. From Oct. 31 to Nov. 16, 2008, a menu of Zucchero, Cyndi Lauper, Till Brönner, Patricia Kaas, Adam Green, Roger Hodgson and others took over the festival hall, whetting the appetites of fans of all ages to enjoy a “buffet” of music including jazz, hip-hop, R&B, instrumental, folk and rock. “ ‘Music makes the world go round’ has been my motto for as long as I can remember, but more than anything else, it is live music which has always fascinated me,” said Matthias Müller, president of the festival. The accustomed intimate club atmosphere with candlelight and a multifaceted program of 13 concerts made the festival a unique experience.

The event certainly had its shining moments, such as when Cyndi Lauper took the stage. At age 55 and two generations after she first became popular, she took the audience by surprise by singing some of her latest hits as well as her classic punk-pop sound. She covered all corners of the stage with her vibrant energy and quirky attitude, and of course that unmistakable voice. Cyndi, who comes from a Swiss heritage, expressed her adoration for the Swiss land. Toward the end of her set, most people were on their feet, whether in suits and ties, leather or leg warmers.

For the younger fans, Kelly Rowland brought R&B to the list with an electric performance. The powerhouse singer, formerly of Destiny’s Child, charmed the hearts of the audience members and left them wanting more.

A short time later, Roger Hodgson from the classic rock band Supertramp wooed the crowd with his unmistakable sound and passion. The one-man show had Basel standing and crooning alongside him as he played his classic tunes.

The 2008 season of AVO SESSION Basel was a tasty combination of entertainment, art and sound. Be sure to savour the excitement next time!

This year’s line-up was especially filled with variety of every beat and genre. Italian singer Zucchero mesmerized the crowd with romanticism and the instrumental true sound of his country, while Patricia Kaas brought beauty and her alternative musical style.

Avo Session Basel 53

sm travel

Winter in Switzerland Welcome to the holiday destination where much still remains a little more natural than in other parts of the world

SM Magazine Winter 2009

Winter in Switzerland 55

SM Magazine Winter 2009

Winter in Switzerland 57

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Winter in Switzerland 59


Winter in Switzerland Page 54/55: The mountain restaurant ‘Findlerhof’ at Findeln (2051 m), close to Zermatt, with the Matterhorn (4478 m) setting the stage. Photo by Cordt Page 56: Ice climbing at the Morteratsch Glacier in the Bernina region, Graubuenden. Photo by Sonderegger Page 57: Piste fun, Belalp, Valais. In the background the Matterhorn. Photo by Perret Page 58: Snowshoe trekking in Verbier, Canton Valais. Photo by Page 59: Snowboarding in the half pipe in front of the Matterhorn in the Zermatt ski area of Valais. Photo by

Pages 62/63: 1. St. Moritz - Corviglia, Corvatsch, Diavolezza. 350km of snow covered runs at altitudes from 1800 to 3300 meters above sea level; 2. Water slide contest in Arosa (1739 m); 3. View from the platform of the revolving restaurant Piz Gloria on top of the Schilthorn (2970 m) in Bernese Oberland; 4. Winter golf with red balls on the white ‘greens’ in Silvaplana; 5. Engadin Skimarathon (2nd March in Sunday, 12’000 participants).



Pages 64/65: On Gamsberg (2,385 m) in Eastern Switzerland. The range of the Churfirsten juts out of the fog banks above Lake Walen. Photo by Boesch


Photos by Sonderegger

Pages 60/61: The Bernina Alps at dusk, Canton Graubuenden & View from the peak of the Berneuse (2045 m) in the Vaudois Alps towards Dents du Midi (3757 m). Photos by Boesch

Photo by Perret

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sm travel

Destination: Wellness

by Susan Robinson

SM Magazine Winter 2009

Switzerland’s resorts offer something for everyone: wellness and beauty treatments, sports, fitness activities, gourmet cuisine and, of course, breathtaking natural scenery.

More than mere retreats that serve to pamper guests, many spas now offer the “total package” for health and wellness. Europeans, in particular, have a long history of enjoying spa holidays to revitalize body and soul, and the Swiss are no exception. Photo by Steinauer

What is “wellness”? Until the 20th century, health generally was defined as “the absence of illness.” Then, in 1970, the World Health Organization came up with a definition of health - “a state of complete physical, mental, and social well-being, not merely the absence of disease of infirmity” - that has changed our ideas of what it means to be healthy. Since then, the worldwide interest in health and wellness has surged, and nowadays “health” is often linked to the concept of “wellness.” Wellness is influenced by the daily choices we make in our lives: diet, exercise and lifestyle.

Best Swiss Spas 67

The Dolder Grand Spa

Kempinski Grand Hotel des Bains

For a boost to your well-being, nothing beats a spa visit, whether for a day or a week. On your next trip to Switzerland, be sure to schedule time at a wellness spa, and you’ll return home refreshed and recharged. Here are just a few spa destinations to choose from: The Dolder Grand Spa

Kempinski Grand Hotel des Bains

Bad Ragaz

A landmark in Zurich since 1899, the “Curhaus” (health spa) recently has been transformed into a luxury resort. Guests can choose from a wide variety on the spa menu. The Aqua Zone offers indoor and outdoor whirlpools, sanarium and steambath, as well as a “Snowparadise” for cool-off. Other choices include deep-tissue and sports massages, thermal salt exfoliation, mineral therapy detox, walking meditation, and personal training.

Newly opened in December 2002, already awarded Switzerland’s Leading Hotel & Switzerland’s Leading Spa Resort at the World Travel Awards in 2007, the Kempinski Grand Hotel des Bains has a fairytale atmosphere and a sweeping view of the surrounding mountains.

The historic Village Baths building was built in Bad Ragaz in 1866-67 and has been restored to offer modern-day guests the therapeutic use of thermal waters. In the spa house, state-approved naturopathic practitioners can to advise you on creating your individual spa or therapy plan. Treatments include medicinal baths, more than a dozen massage techniques such as honey massage or stone therapy, healing treatments of the Schaub Institute, and therapeutic applications.

The Dolder Grand Medical Wellness facilities also offer plastic and aesthetic surgery, aesthetic dermatology and anti-aging treatments to address wrinkling, facial and leg veins, age spots and rosacea, to name a few.

SM Magazine Winter 2009

Elegance and lifestyle are reflected in the 184 rooms and suites, in the award-winning restaurants, Cà d’Oro, Enoteca and Les Saisons, as well as in the superb health & beauty area. The extensive health, fitness and beauty facilities will invigorate and rejuvenate, while the renowned Kempinski service ensures that your every wish is fulfilled.

For a cool treat aimed at reducing pain, try the cold chamber at Bad Ragaz, the first in Switzerland. In the cold chamber, the body’s surface is quickly chilled to a temperature of below 41 degrees Fahrenheit. Over the next two to three hours, pain is largely reduced, circulation improved and muscles loosened up for greater mobility.

Best Swiss Spas


Photo by Steinauer

Victoria Jungfrau

Palace Spa at Palace Luzern

Palace Spa at Palace Luzern

Grand Hotel Park

On the shores of Lake Lucerne in the heart of Switzerland, the Palace Luzern hotel invites guests to relax and re-energize at the Palace Spa. Your first time at the Palace Spa? The staff recommends the Well-Being Ritual as an ideal introduction. Treatments include a “welcome foot ritual,” a full-body salt and oil scrub, and a facial for back and face.

In harmony with its stunning surroundings, the Grand Hotel Park in Gstaad offers wellness, beauty and sports excursions.

For the ultimate in detoxifying and cleansing, try the Detox and Renew Ritual. The detoxifier wrap and detox massage leave you feeling purified and rejuvenated. This package also includes a foot ritual and a consultation. If stress has you frazzled, you might consider the Pure Relaxation Ritual. Using a combination of essential oils, this deeply relaxing ritual calms the mind and body. Treatments include full-body salt and oil scrub, Balinese massage with hot stone therapy, and a skin-brightening facial.

SM Magazine Winter 2009

Spa Chakra has a Vichy shower, hydrotherapy, and facilities for footbaths. Guests can choose from 60 health and beauty treatments and also may enjoy the sauna, Turkish bath or warm salt-water pool. The Spa Chakra Fitness Center provides training equipment for the sport and leisure activities that have helped make Gstaad famous, from helicopter skiing to romantic horse-drawn sleigh rides. Other winter activities include cross-country skiing, snowshoe trekking, snowboarding, hot air balloon flights, dog sled rides, ice climbing and ice skating. In the summer, guests can take in skateboarding, paragliding, parachute jumping, mountaineering, golf, tennis - those are just a few from a long list to select from. The Grand Hotel Park offers several packages that combine spa treatments with sports excursions.

For those looking for a “total detox,” The Grand Hotel Park has a package that includes hydrotherapy sessions, “Imperial Massage,” body polish, body wrap and spa facial, plus unlimited use of the fitness and Spa Chakra facilities, including indoor saltwater pool, different hammams, saunas and jacuzzi. Choose between a two-night stay and a five-night visit.

An abundance of spas As you can see, Switzerland is home to the full spectrum of spa delights. You can find everything you need to enhance your health and well-being: spa services, sports and fitness activities, nutrition counseling, stress management, and holistic treatments. Go ahead and book your visit to a Swiss spa - you’re worth it!

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To measure such an indiscernible quantity, Bond will need the most precise of instruments. One as complicated as the theorem and classic as the enduring principles it embodies. Fortunately, in Quantum of Solace, due to hit theaters around the world this November, 007 returns to the scene and the silver screen with just such a mechanism: the Omega Seamaster.

past thirteen years. However the James Bond legend has lived far longer than that, a timelessness shared over the past few decades by several other watchmakers. While the Seamaster currently ranks as “James Bond’s Choice”, initial installments in the 007 series had Bond wearing a Rolex. Some of Ian Fleming’s original novels and short stories specify the Rolex, and the earlier films reflected that with Sean Connery’s portrayal specifically wearing a Rolex Submariner, and after a brief hiatus, the Oyster Perpetual retuned in the late 80’s. In between, however, Bond stepped out of time and into the futuristic digital age with electronic watches made by Seiko, along with the occasional Breitling and Hamilton. The Japanese watches, while ostensibly less in keeping with the classic Bond image, better facilitated the incorporation

of those legendary functions which covert tech guru Q would routinely squeeze into the timepieces. Over the course of nineteen different films, 007’s watches have included such fantastic features as a bomb detonator, laser beam, grappling hook, homing device, microphone, video monitor, LED message screen, two-way radio, dart gun, electro magnet, ticker tape printer, buzz saw, radioactive Geiger meter and piano wire, all of which Bond has used to extract himself from all manner of precarious situations and dispatch his enemies. The gadgets began appearing in the second episode, From Russia With Love, and continued through 2002’s Die Another Day. However with the 2006 release of Casino Royale, Bond was reinvented, to the exclusion of the previous whimsical, plot-saving gizmos.

P iece o f history

Since the release of 1995’s Golden Eye, Bond has exclusively worn the classic Omega timepiece. While Bond’s choice of automobile has changed, changed again and changed back once more (see “The Bond between Man and Machine” article on page 17), the relationship between the producers of the James Bond series and the watch crafters at Omega is one of the longest standing partnerships which the franchise has maintained over the course of the

Albert Einstein, whose discoveries revolutionised our perception of time, frequently wore this sober, elegant timepiece by Longines.

SM Magazine Winter 2009

Quantum of Solace © 2008 Danjaq, LLC, United Artists Corporation and Columbia Pictures Industries, Inc. All Rights Reserved.

Albert Einstein and Longines were honorary guests at Antiquorum when the famous New York auction house sold a Longines watch that had belonged to the famous physicist Albert Einstein. The timepiece – an elegant gold model dating from 1929 – fetched for a total of USD 596,000, thus becoming the Longines watch that has fetched the highest price ever at auction. Watchmaking enthusiasts and the many admirers of Albert Einstein have been eagerly awaiting the sale of this historic timepiece. On 16 October 2008 in New York, Antiquorum auctioned a Longines gold

watch dating from 1929 that had belonged to Albert Einstein and was probably given to the famous physicist in Los Angeles in 1931. Albert Einstein, whose discoveries revolutionised our perception of time, frequently wore this sober, elegant timepiece.

The proud new owner has purchased a magnificent watch that is a symbolic part of the greatest spirit of the 20th century. Albert Einstein also owned a Longines pocket-watch dating from 1943 which is now on display in the History Museum in Berne (Switzerland).

The watch was acquired for the total sum of USD 596,000. It has thus become the brand’s product that has fetched the highest price ever at auction. It was sold for far more than a magnificent pocketwatch that was bought at auction in 2005 for the Longines Museum.

When Daniel Craig reprises his role as James Bond in QUANTUM OF SOLACE, he will be wearing an OMEGA Seamaster Planet Ocean 600m Co-Axial Chronometer with a black dial.

Piece of history 73

sm gourmet

Fire meets ice

excellence on ‘top of the world’ & gastronomic fireworks for all the senses at the St. Moritz Gourmet Festival by Massimiliano Pantieri

SM Magazine Winter 2009

Fire meets ice - an electric atmosphere is pre-programmed in every respect at the 16th St. Moritz Gourmet Festival with the snowy scenery of the Engadine as a backdrop.

The motto of the event is ‘SPICY CHEFS’, as the invited greatly sought-after master chefs from Europe and Mexico are true masters of using and combining spices and flavours. They will join the master chefs of the leading St. Moritz luxury and first-class hotels behind their stoves and treat their guests to an event and gourmet feast for all the senses. Besides the popular traditional Gourmet Dîners as well as parties and tastings at an altitude of 1,800m above sealevel, there will be a new Festival highlight: the ‘Gala Night’ prepared by all the master chefs on the frozen lake of St. Moritz. The St. Moritz Gourmet Festival - ‘The Original’ - was the first of its kind when it was created 16 years ago and ever since has served as an example for a great number of festivals. The Festival has always remained true to its motto; no doubt the reason why it is today more popular than ever. Not competition but a special emphasis on a friendly and creative exchange between great masters of the art of cooking as well as young talents from all over the world.

Together with the resident St. Moritz chefs of the Festival’s five luxury hotels - Badrutt’s Palace, Carlton Hotel, Kulm Hotel, Suvretta House and Kempinski Grand Hotel des Bains - as well as the first class hotels Crystal, Monopol and Schweizerhof the following ‘Spicy Chefs’ will prepare a real treat at the beginning of February 2009: from Switzerland Ivo Adam (15 Gault Millau points, 2002 cookery world champion, Restaurant SEVEN, Ascona); from Great Britain Vineet Bhatia (first Indian star chef, *Michelin, Rasoi Restaurant, London); from Germany Hans Stefan Steinheuer (**Michelin, 19 Gault Millau points, ‘one of the best restaurants in the world’, Hotel-Restaurant Zur Alten Post, Bad Neuenahr Ahrweiler), Thomas Martin (*Michelin, 18 Gault Millau points, Jacobs Restaurant, Hotel Louis C. Jacob, Hamburg) as well as Armin Röttele (16 Gault Millau points, *Michelin, Restaurant im Schloss Neuweier, Baden-Baden); from France Arnaud Lallement (**Michelin, Restaurant

Fire meets ice 75

L’Assiette Champenoise, Tinqueux, Reims); from Italy Matteo Vigotti (2002 Bocuse d’Or, 2003 Marchesi Award, Ristorante NOV-ECE-NTO, Meina); from Mexico Thierry Blouet (title of ‘Maitre Cuisinier de France’, Restaurant Cafe des Artistes, Puerto Vallarta). The 16th St. Moritz Gourmet Festival will open on Monday, 2nd February 2009 with the ‘Grand Gourmet Opening Cocktail’ at the Carlton Hotel. It is the first opportunity to meet the master chefs in an informal atmosphere and to taste various samples of their culinary craft. On the following three evenings, titbits prepared by the guest chefs and local chefs can be savoured to the full during the ‘Gourmet Dîners’ at the different Festival partner hotels. The ‘Kitchen Party’ at the Badrutt’s Palace Hotel has become a real cult: guests are equipped with an apron, a knife and a fork and taste the dishes right where they are prepared - directly from the sizzling pans. As the ‘Gourmet Safaris’ attract so many fans that they are always booked out in next to no time, new supplementary culinary discovery tours will be offered from this year on. The gourmets are taken to the kitchens and their chef’s tables for a different course at each of the hotels. The Festival’s final event has been transferred from lunch time to the evening. This ‘Gala Night’ on Friday, 6th February 2009 from

SM Magazine Winter 2009

7 p.m. to midnight will be staged in the VIP tent on the frozen lake of St. Moritz in the form of a dinner of a number of courses prepared by all the master chefs. Each master chef will prepare his individual course as a perfect contribution to the entire menu. Naturally, these culinary events would not be complete without the opportunity to savour fine wines. ‘Brandy Tastings’ are just as much part of the programme in the different Festival partner hotels as are particularly rare Champagne jewels that take centre stage during the ‘Fascination Champagne’ evening, accompanied by special gastronomic delights created by master chef Hans Stefan Steinheuer. Another innovation at the Festival from this year on will be an insight into the fascinating world of molecular mixology at the ‘Molecular Cocktails’ surprising experiences for the sense of taste and the eye are guaranteed. The ultimate sweet temptation comes in the form of the ‘Chocolate Cult’ at the private chocolate tasting of the renowned Confiserie Sprungli of Zurich at the Badrutt’s Palace Hotel. Whatever you fancy, the 2009 16th St. Moritz Gourmet Festival will once again provide a captivating mixture of event and gourmet culture for all the senses.

Thanks to the special ‘Gourmet Packages’ all the master chefs’ culinary creations and gastronomic events make perfect Christmas gifts. Three nights in one of the Festival partner hotels (free choice of dates), including breakfast and two ‘Gourmet Diners’ is a wonderful present and starts at CHF 1,120. A special event to look forward to is the new ‘Gala Night’ on 6th February 2009, from 7 p.m. (admission tickets for CHF 480 per person, drinks included). At this final event in the heated VIP tent in the middle of the frozen lake of St. Moritz, the eight guest chefs together with the resident chefs from the Festival partner hotels will prepare a fantastic menu of several courses - a culinary as well as logistical tour de force! This exceptional Festival highlight can also be combined with a weekend stay: the Gourmet Finale Package (either from Thursday or Friday) is available from CHF 1,050, including two nights with breakfast and an admission ticket for the ‘Gala Night’. The Gourmet Packages can be reserved directly on the Internet at The detailed programme is also available at this address as well as further information on the 16th St. Moritz Gourmet Festival.

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l estiva F t e Gourm z t i r o t. M

16. S

After becoming the first Indian chef to be awarded a star in 2001, Vineet Bhatia (Rasoi Restaurant, London, Great Britain) opened up his own restaurant three years later. The ‘Rasoi’ in London now also has a star of its own. With an extensive range of first-class produce and the ingenious use of Indian spices he transcends the cuisine of his home country to create fantastic compositions rich in flavour and colour. Vineet Bhatia’s true genius lies in his perfect use of spices to create masterly compositions.

Ivo Adam (Ristorante Seven, Ascona, Switzerland) is the youngest person ever to be appointed to the Swiss Culinary National Team. Since then he has won numerous awards and gold medals at cookery competitions, including the title of European champion, Olympic champion in canteen meals and the Scott Hot World Cup. In 2005 was awarded 15 GaultMillau points. His three exclusive restaurants spoil their guests with cuisine that can be experimental, traditional or exotic.

After being named ‘newcomer of the year’ by GaultMillau in 1999 and being awarded a second star by the Guide Michelin in the same year, Hans Stefan Steinheuer (Steinheuers Restaurant „Zur Alten Post“, Bad NeuenahrAhrweiler, Germany) was named ‘chef of the year 2000’ by GaultMillau. This chef of exceptional talent, holder of 19 GaultMillau points out of 20 and 2 Michelin stars, takes his inspiration from nature to create dishes that were just meant to be. He combines the interplay of flavours and spices with produce from his region to serve his guests an unforgettable experience in taste.

After several years spent as an apprentice to chefs including Roger Verge and Michel Guerard, Arnaud Lallement (Restaurant L’Assiette Champenoise, Tinqueux Reims, France) assumed culinary responsibility for the restaurant L’Assiette Champenoise near Reims at the age of only 24. He won his first Michelin star in 2001 thanks to his creative cuisine inspired by its rustic character, followed by a second star in 2005. Arnaud Lallement’s creations always combine elegance and refinement with an authentic, seasonal touch of the cuisine of the Champagne region. www.

Thomas Martin (Jacob’s Restaurant, Hotel Louis C. Jacob, Hamburg, Germany) is the master chef at the historical Hotel Louis C. Jacob. With 18 GaultMillau points and one Michelin star, he subscribes to a modern, light and ingeniously refined cuisine with French accents. His culinary skills and creative approach to fresh, seasonal produce have earned him many further awards such as 4.5 wooden spoons in the Aral Gourmet Atlas, 5 stars in the Varta Guide, 5 hats in the Bertelsmann Restaurant and Hotel Guide as well as his appointment to the chef of the year 2002 by GaultMillau Germany.

Matteo Vigotti (Ristorante NOV-ECE-NTO, Meina, Italy) is one of Italy’s most creative young cooking talents. He claims to have spent no less than 24 out of his 38 years learning the art of cookery and practising it to the point of perfection. In 2004 he opened his own restaurant on the shores of Lake Maggiore. His cuisine’s ingredients are ‘terroir’, tradition and the different seasons. His exceptional creativity in presenting his masterpieces and seeking new and fascinating flavour combinations has already earned him various national and international awards including the Bocuse d’Or in 2002 and the Marchesi Award in 2003.

Creativity, experience, perfect know-how and only the finest produce are the essential ingredients of a cuisine of passion, a ‘Cucina della Passione’, explains Armin Röttele (Restaurant im Schloss Neuweier, BadenBaden, Germany), who for almost ten years was the master chef at the Hotel Giardino in Ascona and awarded ‘best hotel chef of Switzerland’ in 1997. With credentials such as 16 GaultMillau points, one Michelin star and critical acclaim of his cookery books, Armin Rottele creates fascinating links between the cuisine of Italy and that of his native region of Baden (Germany).

Before Thierry Blouet (Cafe des Artistes, Puerto Vallarta, Mexico) realised his dream of opening his own restaurant in 1990, he worked in different renowned restaurants in France such as Le Moulin de Mougins and L’Amandier under the auspices of Roger Verger, as well as with Francois Baty at the Hotel Mancini. In February 2000, he received one of the world’s highest awards in gastronomy with the title ‘Maitre Cuisinier de France’. His cuisine is characterised by the perfection he commands in combining flavours of the widest diversity to create unique compositions.

Gourmet Travel. Lavaux, Lake Geneva Region Discover the varied cuisine and the noble wines of Switzerland. For example in a vineyard, watching a spectacular sunset. Or in a gourmet restaurant in the midst of snow-covered mountains. Find out where to enjoy which Swiss speciality in our new brochure “Gourmet Travel” – or visit It is our pleasure to help plan your holiday. Call us: 00800 100 200 30 (freephone).

sm sponsoring


on the Road By Sherry Williams

One hundred participants, from all five continents, travelled some 1,500 km, competing in 14 special mountain time-trials The Swiss luxury watchmaker Cuervo y Sobrinos is the official sponsor of the Tour de España, the most important classic automobile rally in Southern Europe that was staged in Andalucía in November. The race started in Jerez and ended in Malaga, passing through Ronda, Marbella, Antequera and Granada. The one hundred participants, from all five continents, travelled some 1,500 km, competing in 14 special mountain time-trials and three races on the Jerez, Ascari-Ronda and Guadix circuits. The list of cars participating represented a gathering of models from highly prestigious marques such as Alfa Romeo, Ferrari, Lancia, Aston Martin, Porsche and Jaguar, turning the competition into a ‘catwalk’ of value beyond calculation. The major innovation this year was the inclusion of pre-war racing cars manufactured prior to 1945 which will compete in an exclusive category of their own. Cuervo y Sobrinos was once again represented in the rally by a 1956 Alfa Romeo Giulietta Sprint driven by the company’s president, owner Marzio Villa (in the picture).

SM Magazine Winter 2009

In addition to a sporting event the Tour de España has always been a cultural experience in which the participants have an opportunity to visit sites which represent the very epitome of Spain as a country and to enjoy its architecture, natural landscape, traditions and cuisine. During this event the teams were granted the privilege of a night-time visit to the Alhambra Palace followed by a meal in the Carmen de los Mártires, one of the most symbolic of Granada’s palaces. Each of the stages culminated in the evening with a spectacular event attended not only be the participants in the Tour but seventy invited guests including journalists, distributors and clients of the Cuervo y Sobrinos brand. Each of them had travelled from the United States, Japan, the Arab states and various areas of Europe to follow the stages of the race to enjoy not only the emotive experience of a race between legendary sports cars but also fantastic landscapes, local folklore, exclusive cuisine and exhibitions of Cuervo y Sobrinos watches that captured the key moments of the event. The wathcmaker presented each of the drivers with one of its exquisite watches, a unique piece created especially for the event. These were Solo

Tempo Data models from the Torpedo range which reproduces the spokes of the wheels in the base of the casing, the pedal design on the bevel and the TDE logo on the dial face. This is a limited edition of 200. Cuervo y Sobrinos has also created another commemorative model for the Tour de España, a Torpedo chronograph in a limited edition of 200. The winners in each of the five categories of the race received an exclusive watch. In addition to amazing everyone with the impeccable organisation, the list of cars, each and every one extremely valuable, plus the sheer beauty of the routes, the event has been further enhanced in terms of style, elegance and charm, each of these inherent characteristics of the Swiss brand. Thanks also to Cuervo y Sobrinos, the Tour de España is already no longer just a must-see event for all fans of classic cars throughout the world but also an international symbol for all admirers of luxury, glamour and pleasure, both of cars as well as premium quality watch making.

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sm technology


SM Magazine Winter 2009

Tag Heuer

Time in your hand Time is something that can never be possessed. Yet it is something that can be mastered. Step by step, always at the very limits of the possible, TAG Heuer has split time into ever more precise increments, and expressed its technical breakthroughs in chronographs of the highest prestige and quality. Now the challenge has extended from the mastery of time to the mastery of communication. The result is the MERIDIIST, the communication instrument that is the culmination of all the brand’s experience. As the first instrument of its kind ever made by a Swiss watchmaker, the MERIDIIST is a true piece of avant-garde engineering, one that will give its owner a unique quality - the ability to put the same faith and pride into communication that they do into timekeeping. But the MERIDIIST goes even further than this. Through the use of two unique design features - the dual display screens and the TAG Heuer switch, which allow for discreet checking of the time and call management - it endows its owner with the ability to use their communication instrument in the elegant and refined manner befitting of their true personality.

Meridiist by Tag Heuer 83

Time for quality

Time for innovation

In an era when technology is advancing at such a rate that new products are forced into obsolescence at astonishing speed, one key question presents itself: How can a communication instrument attain classic status? The MERIDIIST provides the answer, by adhering to a belief that is intrinsic to the DNA of TAG Heuer. Put simply: there is no substitute for quality.

To have time in your hand is to have the freedom to stand apart from the crowd, and that freedom is the reserve of individuals who are bold enough to take chances. These are the individuals for whom the MERIDIIST is designed:.

Each material used in the MERIDIIST brings a distinct and irreplaceable value to the finished product, while their provenance creates echoes with TAG Heuer’s legacy. Its 316L steel allows for perfect polished mirror surfaces, as well as being corrosion-resistant and hypoallergenic. The display front is made from unscratchable 60.5 carat sapphire glass, combining exceptional light transmissivity with great stability in all thermodynamic conditions. In total, 430 avant-garde components go together to create the MERIDIIST, resulting in a heightened level of technological sophistication that exceeds even that of the chronographs. As a result, each individual instrument must be assembled by a skilled artisan.

SM Magazine Winter 2009

The MERIDIIST is the first item of its kind to be engineered by Swiss watchmakers. The MERIDIIST opens up the possibility – for the first time – of a communication instrument that could be thought of as timeless. At the level of screen layout and user interface, the MERIDIIST expresses something strikingly different: the confidence, so often notable by its absence, to privilege simplicity and legibility above flashy displays that defy intuition. Yet even behind this apparent simplicity lies another innovation – the use of the largest single piece of glass ever used for such a display. Here MERIDIIST reveals its ambition: to be the ideal cosmopolitan travelling companion, uniting formal purity with functional perfection to create something impeccably stylish.

Time for communication

Time for travel

The ideals of purity and permanence that inform the design of the MERIDIIST are intrinsically linked to its functionality as a communication instrument, which has been honed to provide unsurpassable service, and streamlined in response to the specific needs of its owner. For example, using the MERIDIIST ensures the best reception possible, as its antenna is twice as sensitive as other radio standard-compliant products; exceptional battery life allows for 28 days of stand-by power or 7 hours of continuous talk time.

As the name suggests, the MERIDIIST has been conceived to ride the meridians, the imaginary lines that connect disparate points in the celestial and global spheres. In this regard, it addresses one of the most critical needs of the globally-minded resident of the modern world: for a communication instrument that can not only be relied on for performance, but also, bearing in mind that it is one of the few things that such an individual will have on their person at all times, for an item that is a natural extension of personal style.

The MERIDIIST also provides nothing less than the most accurate acoustics possible, giving a crystal clarity created by the engineers’ fine tuning of sound processes and chamber design. Technical advancements include an earpiece located beneath the sapphire crystal glass display for pristine sound reproduction, and a loudspeaker with the capacity to produce 100dB at a distance of 5cm, ensuring remarkable clarity in hands-free mode, as well as exceptional quality for ring tones and music playback.

To take the MERIDIIST with you is to take more than a mobile phone, it is to take the only communication instrument that is equipped with the legacy and reputation of TAG Heuer.

The only instrument that puts time in your hand.

Meridiist by Tag Heuer 85

sm accessories

SM Magazine Winter 2009

Hot luxury for cold weather by Susan Robinson

Everyone deserves to be spoiled once in a while. So this season, treat yourself or your loved ones to the hottest luxury items on the market. What’s the first thing that comes to mind when you think of winter fun? Snow, of course! For the outdoors enthusiast - and the kid in all of us - nothing beats the Hammerhead sled. Billed as the “Flexible Flyer of the 21st century,” the high-tech Hammerhead features pinpoint steering, different ski options depending on snow condition, and comfortable mesh seating. For an even cooler ride, you can add accessories such as headlights, taillights, mirrors, a backrest and a cargo net. For the gadget aficionado who is tired of being weighed down by the usual “lightweight” laptop, consider a mini-laptop that packs a powerful punch. The OQO Model 02, a 5-inch palmtop that weighs less than a pound, offers full PC performance. Features include a 1.2GHz, 1.5GHz, or 1.6GHz VIA C7M ULV processor, and storage drive capacities of up to a 120GB HDD. The Model 02 is available with 1GB of DDR2 SDRAM operating at 533MHz for quick response.

Men sometimes can be hard to buy for, but if your fellow is a stylish gentleman, he likes to sport sharp accessories. Head to Duchamp London for lively and colorful ties, cufflinks, socks or a silk merino scarf with stripes to brighten up a gray winter day. For the final touch, the silk twill pochettes feature exclusive prints from Duchamp London, to coordinate with either its woven ties or printed scarves. One winter trend that always will be coveted is cashmere. For the ultimate in sumptuousness, choose a 100 percent pashmina cashmere stole from Pickett. Handmade in Nepal, this soft and cozy shawl is highlighted by a large basket weave in graded tones of rich seasonal colors. And to keep the little darling in your life warm, Baby CZ offers everything he or she could want in cashmere: blankets, layette sets, sweaters, pants, hats, mittens and more.

Macallan 30-Year-Old Fine Oak single malt whisky has a rich, aromatic nose that some compare to an orange grove, with a palate of macadamia nut and vanilla, and hints of sandalwood and black cherry. Experts laud The Macallan range of whiskies as one of the finest in the world, so celebrate the season and see what all the fuss is about. And while you’re sitting by the fire, you and a companion can test your backgammon skills with the Ralph Lauren Dawson set. Crafted in shades of silver and ebony with rich polished and blackened nickel, this backgammon set is presented in a fine attaché case for gamers on the go. Of course, we would be remiss if we left Swiss watches off our list of luxury trends. The vast selection of Swiss-Made timepieces is sure to please the most discriminating watch lover. For ideas, simply scan the pages of this edition. Enjoy!

Speaking of staying warm, chase off the chill with a roaring fire and a smooth glass of whisky. The

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SM Magazine Winter 2009

Soft Touch for men - the Swiss soft touch knife

This is a creation by the cutler Wenger which will not go unnoticed. First the colour! The famous manufacturer has abandoned the distinctive red of our flag for an intense black coating. The spirit of innovation does not take a back seat behind the weight of a symbol! Then the touch! An amazing experience. The rubberised coating which covers this knife ensures a silky almost sensual contact. An astonishing and soft encounter when you grip the knife in your pocket. But make no mistake, this is like a cat’s paw. Soft and caressing when the blades are retracted, but sharp and redoubtably keen when the claws are out.

Soft Touch for men available in 4 versions with 9 to 15 functions.

Evolution ST 17.814. Model in stainless steel with 11 tools and 15 functions: clip point blade, nail file, nail cleaner, screwdriver for small cross head screws, serratededge scissors and lever, wood saw, flat screwdriver with safety lock system, cap lifter, wire bender, can opener, reamer and corkscrew, tweezers and toothpick. CHF 46.-

winter shopping 89

sm directories

Featured brands Audemars Piguet +41 21 845 14 00

Ebel +41 32 912 31 23

Omega +41 32 343 92 11

Balmain +41 32 942 57 41

Eberhard & Co +41 32 341 51 41

Patek Philippe +41 22 884 20 20

Bertolucci +41 22 756 95 00

EDOX +41 32 484 90 91

Pierre DeRoche +41 21 841 11 69

Blancpain +41 21 796 36 36

Franc Vila +41 22 884 14 50

Piaget +41 22 884 48 44

Breguet +41 21 841 90 90

Harry Winston +41 22 716 29 00

Rado +41 32 655 61 11

Breitling +41 32 654 54 54

H. Moser & Cie +41 52 674 00 50

Raymond Weil +41 22 884 00 55

Cartier + 41 22 818 54 54

Hublot +41 22 990 90 00

Rolex +41 22 302 22 00

Chopard +41 22 719 31 31

Jaquet Droz +41 32 911 28 88

Romain Jerome +41 22 319 29 39

Corum +41 32 967 06 70

Leon Hatot +41 32 343 48 92

TAG Heuer +41 32 319 80 00

Cuervos y Sobrinos +41 91 921 27 73

Longines +41 32 942 57 00

Tissot +41 32 933 31 11

DeGrisogono +41 22 817 81 00

Maurice Lacroix +41 44 279 1111

Ulysse Nardin +41 32 930 74 00

Delance +41 323 64 01

MB&F +41 22 786 36 18

Versace +41 91 610 87 00

Dewitt +41 22 750 82 13

Mido +41 32 933 35 11

Zenith +41 32 930 62 62

SM Magazine Winter 2009

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