sm editorial
Dear Readers, Originality. It’s that zest for ingenuity that drives the human race and has taken us from the caves in which our ancestors dwelled into the lives we live today. For our Summer issue you are holding in your hands, we want to celebrate creativity, passion, innovation and the quest for excellence. The underlying theme is design, from watches to cars, from architecture to food, we went to meet the people that are driven by their passions and developed objects of desire., willing to know more about themselves and their inspirations. From actress and supermodel Milla Jovovich to Salvatore Ferragamo.
Furthermore, we showcases some of the best watch novelties and one of the most complicated mechanical movements to master, the Minute Repeater. Creations by some of the most renowned watchmakers driven by a passion for quality and excellence. From the heart of a watch to its case, it’s an orchestra of talents that has to play in order to achieve perfection.
We bring you an exclusive interview with Marc Hayek, the fastest CEO in the Swiss watchmaking industry. President and CEO of prestigious brands such as Breguet, Blancpain and Jaquet Droz, he is driven by true passion for live.
Responsible design is also a team we felt the need to cover. In today’s world of depleting resources and climatic change, better design means sustainable design. Design that does not waste resources or compromise the future. Design that improves the quality of life. Responsibly meeting the needs of the present and ensuring that future generations will be able to meet theirs, requires innovative thinking on an unprecedented scale. Time to care is the name of the project we present you.
Our automotive wordsmith Noah Joseph brings us inside car designs since the invention of this mean of transportation, with an extended look at Franco Sbarro, a true visionnaire and innovator in automotive design.
And last but not least, our trademark, and exclusive photoshoot for your eyes only! For this issue we teamed up again with Swiss photographer Philipp Jeker for an exclusive photoshoot set on the shores of Lake Maggiore in Ascona.
From car design to watch design to living spaces, we met a trio of young architects with their own approach, they like to call “pragmatic”.
Time is luxury. Savour every moment! Massimiliano Pantieri
IMPRESSUM Editor Massimiliano Pantieri Creative Art Director Sherry Williams Sub-Editor Chinese Sally Jaeggin Graphic Design Bespoke Communication Office Operations Manager Mara Carboni Photographer Philipp Jeker Proofreader Lawrence McGrath
DELUXE Swiss Made magazine
Contributors Elizabeth Doerr Keith W. Strandberg Noah Joseph Sally Jaeggin Claudia Laffranchi Sherry Williams Susan Robinson Massimiliano Pantieri Printed by Mediapoint Switzerland
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