THE JOURNEY OF SWISS ARAB IAN PERFUMES
The journey of the Swiss Arabian brand, from its inception to a multinational perfume giant, is a long and inspirational one. The brand was the brainchild of Mr. Hussein Adam Ali, who arrived in the UAE from Yemen over 45 years ago. He came with a dream to establish a legacy in perfumery in the newly established federation.
To realize his dreams, he embraced the ideals of hard work and dedication, and started building from the ground up. In fact, in an interview he gave to the Khaleej Times, he recounts how, on his first day in the country, he spent hours walking in the hot sun just to save taxi costs. From there, to becoming the chairman of a company with more than a thousand employees, and presence in the Middle East, Africa and North America, it is a tale of remarkable achievements realized by extraordinary perseverance.
