FRAGRANCES IN THE LAND OF DREAMS

The first perfume manufacturing company to be set up in the UAE, Swiss Arabian was a collaboration with Swiss perfume giant, Givaudan Roure. The brand was able to successfully introduce its customers to quality of perfumes that was lacking in the Middle East market.

The brand’s evolution was synonymous with that of the federation. Just like the country that grew from humble beginnings to become a symbol of the best that life has to offer, Swiss Arabian would also grow by leaps and bounds over the coming decades, to be adopted and cherished by millions across the region.