Icelandic Iberica S.A.
Icelandic Iberica was founded in 1996 and specialises in wholesale distribution of a variety of frozen fish products, mostly sourced in Iceland, to the food service industry. Its customer base includes around 800 distributors focusing on catering to hotels and restaurants in the Mediterranean area. Icelandic Iberica's headquarters are in Barcelona, but the Company also operates sales offices in Vigo, Malaga, Madrid and Genova in Italy. Its primary markets are Spain, Italy, Portugal and Greece, although it also serves clients on fringe markets in the Mediterranean area.
Market leader in Icelandic salted cod The Company places strong emphasis on promoting the Icelandic brand as synonymous with quality, reliability and stability. The brand has a strong position, and today, Icelandic Iberica is a market leader in the sales of light salted cod products from Iceland. Its product portfolio also includes other product ranges of Icelandic origin, such as redfish, saithe, lobster and cold-water shrimp, in addition to various other species sourced from South America, Asia, Africa and New Zealand.
Ecomsa In 2005, Icelandic Iberica S.A. acquired all the share capital of the Elaboracion de Congelados Malaga S.A. (Ecomsa). Ecomsa is a production and distribution company specialising in seafood distribution to hotels and restaurants in southern Spain. The Company operates its own fleet of trucks serving more than 2,000 customers. The main products of Ecomsa are white fish, such as kingclip and hake, cephalopods, such as squid and cuttlefish and crustaceans, such as warm-water shrimp, lobster and scampi.
Good performance despite tough environment The year 2011 was a good year for Icelandic Iberica despite a challenging economic environment in the Company's operating markets. Sales reached 15,500 tonnes, and the outlook for 2012 is positive.
Hjorleifur Asgeirsson has been Managing Director of Icelandic Iberica S.A. since establishing the Company on behalf of Icelandic Group in 1996. Prior to that, he worked at Icelandic France from 1992, where he was responsible for sales to the Spanish market. Hjorleifur studied Fisheries Sciences at the University of Tromso in Norway between 1986–1991.
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