SURVEY Magazine - Fall 2015 by Survey Magazine

SURVEY market research bulletin

MICHEL GUIDI Managing Director, Europe SSI

page 42 FALL 2015

[ SURVEY MAGAZINE ] 20 RESEARCHERS YOU NEED TO KNOW: SPOTLIGHT ON MICHEL GUIDI

MICHEL GUIDI

Managing Director, Europe Survey Sampling International (SSI) Michel has been in charge of SSI’s fast and steady growth in Europe for the past 10 years, creating 11 SSI offices in 8 countries across the continent. During that time, on top of his European role, he also spent one year developing SSI’s APAC business, and 2.5 years leading SSI’s Professional Services organization. Before joining SSI, Guidi was Vice President of Operations at Ciao for over five years, based in Madrid – making him a 15-year online data collection veteran. Previously, he worked as a management consultant at A.T. Kearney, and a junior brand manager at L’Oréal. Guidi earned a Master of Business Administration degree from ESSEC in Paris.

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DIRECTOR, GLOBAL KNOWLEDGE, SSI

From the start, the researcher must place him or herself in a different mindset because the project will undoubtedly be different from a domestic one.

International

SUR VEYMAGAZINE - FALL 2015: INTERNATIONAL RESEARCH

A lack of familiarity with target countries and cultures is one of the biggest challenges in international research, but by following a few simple guidelines, international projects do not need to be intimidating.

F E AT U R E D

Written by: PETE CAPE

Research

Overcome Challenges and Drive Success

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International

Research

Overcome Challenges and Drive Success

Here are some points to consider and best practices for your next international project:

It is easy to believe that people in different countries and cultures will understand questions on a survey in the same way as they do “here”. Puzzling data from international studies is often caused by a different understanding about the meaning of the question across cultures. Cultures react to stimuli differently. This can be seen in myriad ways, including differences in use of scale points, attitudes about desirable and undesirable behavior, willingness to speak openly about certain topics and likelihood to give an “aspirational” answer rather than a factual one. This is not an easy subject with easy solutions. The best advice is to do a soft launch, allowing plenty of time to review the data, understand the cause of any differences and make adjustments.

There are many free translation tools, such as Google Translate, but trusting a free tool or a non-native speaker to translate a questionnaire will result in differences that can change the meaning of your survey. Language is full of nuances that free tools and non-native speakers will miss. The best approach is to have the translation done by a professional agency, then have someone familiar with the language and culture review it. This avoids the common “movie/film” or “football/soccer” miscues. Respondents in English-speaking countries like Australia, Canada and UK can be especially sensitive to seeing US English in surveys. The same applies to the difference in Spanish between Spain, Mexico and Argentina.

best practices

International

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International

Research

Overcome Challenges and Drive Success

Researchers are sometimes tempted to avoid translation altogether and instead conduct a multi-country study in English. The rationale is that many people across the globe speak English, especially when the target population is business people, and the project can therefore avoid translation costs. To understand the potential risk here, SSI tested the impact of fielding in native v. non-native language with a group of SSI panel members in China and Germany. In each country, we screened respondents asking if they spoke English, then gave questionnaires which were identical apart from some localization â&#x20AC;&#x201C; in English to those who said they spoke it, in the native language to those who did not. Results showed more consistency in answers when the native language was used (for example, when participants were shown a video clip and asked to recall the slogan from a list of choices.) The study also uncovered potential hidden biases to the sample when native speakers are excluded. For example, in the German sample, the education level of those who said they spoke English was much higher than those who did not. Panelists are usually recruited in the native language of their country and a survey in English provides a confusing, difficult and unexpected experience, even for those who can speak the language. The additional effort required to answer the survey in English could lead to fatigue and a greater risk of satisficing.

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Leverage your research company’s local on-the-ground knowledge. If chosen correctly, the company should know the local scene and will be able to provide insight on brand lists, appropriate fielding times, rewards, invitation wording and myriad other details.

Think mobile. Design the questionnaire to be mobile-friendly right from the start. Many developing countries are rapidly moving from face-to-face methodology directly to mobile or smartphone, skipping over landline telephone, live cell phone, laptop and PC methodologies.

Be prepared to be flexible with methodology. This seems counterintuitive for researchers who care so much about consistency of approach, but the insistence on using identical sampling and survey design can produce less comparable results than a custom mixed-mode approach. For example, a survey showing product packaging graphics or videos might work very well online in the US, but due to slow Internet connections, a door-to-door methodology might be a better and even more economical approach in rural China. Adhering to one overall message in the questionnaire, but adjusting the methodology for regional differences will yield the best results.

SUR VEYMAGAZINE - FALL 2015: INTERNATIONAL RESEARCH

When conducting international research, it is best to work with a single point of contact at your client. Clients can be organized with layers of hierarchy throughout different offices. What you want to avoid is dealing with 20 people saying, “My business is different.” They probably are unique, but it is your client’s challenge to compromise internally, not yours.

BEST PRACTICE

INTERNATIONAL RESEARCH

F E AT U R E D

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It is important to remember that there is no “normal” and no “expected” when conducting international research. Be open to other countries and cultures and learn everything you can about your target audience to help your next global research project run smoothly.

For the latest trends, expert guidance, fresh insights and research-on-research, visit SSI’s Knowledge Center.

SSI POV: The Importance of Interviewing in the Native Language POV series https://www.surveysampling.com/knowledge-center/

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TRENDS What’s Hot in Mobile ........................... 16 An in-depth look at mobile technology and product development that is shaping the mobile analytics and data acquisition landscape.

SOCIAL CONNECTION SURVEY ESSENTIALS In this Issue ......................................... 18 Get the inside scoop on our Cover Photography Sessions and the various magazine departments for this Special DATA DOMINATORS issue of SURVEY.

FALL WEB ROUND-UP What’s Clicking: Some of our most popular online articles ........................ 27

See what articles and featured content are the most popular on the SURVEY Magazine websites.

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SURVEY Magazine Social Media Connections ........................................ 29 A glimpse of some of the interactivity and conversations about SURVEY Magazine around the social media stratosphere.

SSI Gets GLobal. Since 1977, the I in SSI has stood for International We have the largest global footprint of anyone in our industry segment with offices in 21 countries and sample in over 100. Today, a significant and growing portion of our work is multi-country which we are uniquely able to handle, because we operate our proprietary panels and manage our projects on a single, integrated technology platform. Our global scale and seamless operations, means that SSI can deliver high quality B2B and B2C product and services, with local expertise, consistency and speed all over the world. No one gets how to conduct global research better than SSI.

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Hot research topics and news . . . . . . . . . . . . . 2 2

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Updates from our online properties . . . . . . . . 2 5

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NEWS Market Research Bulletin . . . . . . . . . . . . . . . . . 8 4

20 RESEARCHERS YOU NEED TO KNOW Our Annual Selection of Researchers That Make A Difference, Every Day. We think you should know who they are!

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WHAT TO KNOW ABOUT THIS FALL 2015 ISSUE

In this issue

page 42

It’s always nice to present our selection of outstanding talent in the research industry. This month we highlight our selection of the “2015 Twenty Researchers You Need To Know.” Please take some time to learn more about these very talented people and contributors to the global research industry. Congratulations to the 20 recipients. Our cover is especially unique this month as we’re showcasing Michel Guidi, Managing Director of Survey Sampling International’s operation in Europe. Michel is highly regarded within his organization and we’re happy to showcase him for our global readership. Congratulations to SSI, and much success. We hope you enjoy this issue of SURVEY as much as we’ve enjoyed preparing for you.

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Becoming Data-Driven 101: Planning for Success In an era where the term Big Data has become ubiquitous, and many organizations are still struggling to ensure they have the right strategy in place, a few have managed to transform their business by simply making data and analytics strategic assets.

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The lead up to the 2016 U.S. election races is an intense time for political ad spend. To enhance political research capabilities, Lightspeed GMI recently added extensive historical voter data to its world class U.S. panels. Through detailed analysis of research results among verified U.S. voters, Lightspeed GMI now offers marketing research agencies, media organizations and political consultants a customizable research solution. “A data-driven snapshot of America’s changing political views – from candidate perception to campaign contributions to social issues- is a valuable resource for Election 2016,” stated David Shanker, Chief Executive Officer, The Americas. “By layering our superior quality solutions, like Honesty Detector, onto our panel and cross platform research solutions, we can reach verified voters and help clients conduct accurate and insightful political research.”

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Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights from respondents that would not be discovered otherwise. [ JUNE 2014 ]

Perhaps you’re kicking and screaming, but you’ve finally decided to alter your research design to capitalize on mobile devices. We refer to this as a “device agnostic” approach, a research design that empowers the consumer to self-select how they respond to a survey. [ SEPTEMBER 2014 ]

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Big Data is getting bigger. The Information Age is chugging on, creating vast swathes of rich data on all facets of private and business life. In its wake, the world is coming to terms with what this means in terms of potential and practicality. This new world offers so much opportunity, in theory. [ MAY 2014 ]

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on the

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Cloud

Computing is it the future?

Cloud computing has received a lot of popularity in the last few years and market observers believe it to be the future, but not if security problems persist.

Cloud Computing Security Risks For people who are not familiar with cloud computing, it is the practice that involves usage of network servers that are remotely located. Users can access the remote servers via the Internet to manage, store and process relevant data, rather than on the personal computer of a local server.

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Cloud computing could be the future but not if security problems persist. Many businesses are using cloud computing that usually turns out to be cheaper, faster and easy to maintain. Now, not only businesses but regular Internet users are also using cloud computing services such as Google Docs, Dropbox and more to access their files whenever and wherever they want. Cloud computing has accelerated with the wide use of the Internet services as well as development of mobile devices such as smartphones and tablets. Many people carry their portable devices when not on their desk and easily access their documents, media and pictures on cloud storage via the Internet.

With the development in technology market, experts are also worried about the increased security needs for cloud computing. “There’s no more debate,” says Rajat Bhargava, co-founder of JumpCloud, a cloud security startup. “When you don’t own the network, it’s open to the rest of the world, and you don’t control the layers of the stack, the cloud - by definition - is more insecure than storing data on premises.” Some members of Open Data Center Alliance, a consortium that includes top IT companies of the world such as SAP, Infosys, Deutsche Telekom, Disney and more, are believed to be cloud enthusiasts. However, a recent survey of the members reveal that around 66 percent of the consortium’s members are concerned regarding data security, which is deferring their efforts for cloud computing. A similar survey done in previous years indicated that around 80 percent of the members were skeptic about entering cloud computing due to security concerns.

Cloud

Computing

“

Cloud computing has already gained a lot of popularity and is considered the future in the IT industry. However, many companies are still concerned about security issues.

Security issues over cloud computing is definitely one of the major concerns that many companies are trying to recognize. However, some companies are also concerned about regulatory issues. Market observers say that 47 percent of the participants in the survey worry that they will be tied to one provider of cloud storage. Amazon Web Services is a prominent cloud computing provider in the industry. The department is the fastest growing department of Amazon. However, in Oct. 2012, services failed for a while. Users who had their files stored with Amazon Web Services were unable to access their documents. Experts opine that cloud computing is at its nascent stage and providers will have to address issues related security, availability, and more to expand in the future.

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66% Concerned about data security

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“Readers finally have the missing link within their grasp — the ability to link their existing customer metrics to share of wallet.” Neil Davey, Editor, MyCustomer.com

Customer Loyalty Isn’t Enough

Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach ”the Wallet Allocation Rule” that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

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“This is it! Finally, something definitive about what it takes to win the battle for share of customers’ hearts, minds, and wallets.” Peter Jueptner, EVP of Strategy and

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What is The Wallet Allocation Rule? The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customersâ&#x20AC;&#x2122; hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the Wallet Allocation Rule - that is proved to link to the most important measure of customer loyalty: share of wallet.

w w w. W a l l e t R u l e . c o m FALL 2015

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SUR VEYMAGAZINE - FALL 2015: LOVE AT FIRST SIGHT

Love at

First Sight? Conversations with consumers predict product success In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives. In a world that promises compelling experiences, fast-moving consumer goods (FMCG) brands struggle to deliver against these aspirations in a way that has a real effect on targets. The field of market research is slow to adopt the behaviors of the present, digital generation. Traditional survey design remains exactly what it is – traditional. As researchers, many continue to impose feedback mechanisms and structures that – given today’s technological capabilities – are foreign to consumers. To be sure, people use words and conversations to express their attitudes and preferences, not marketing research scales.

by Danica Allen, Ph.D. and Dirk Moersdorf

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Paradigmatic Change

We perceive a paradigmatic change in survey research wherein the two-way, unstructured conversation will enhance the dated, traditional world of multi-point scales with new emotion and authenticity.

Love at

First Sight?

Conversations with consumers predict product success

In their widely recognized book Built to Love, Boatwright and Cagan (2010) emphasize how crucial consumer emotion is for successful product creation. The authors demonstrate that the payoff of emotion as a lever of new product success is more than linear. In our exceedingly noisy world, consumers are constantly bombarded with new offers. As a result, consumers largely filter all they see and hear. A bit of love and excitement can capture the attention of consumers, and have a significant impact on sales. Brand and product managers are responsible for a pipeline of new products that create sustainable and relevant consumer experiences. Many suspect that traditional ways of testing new concepts and products do not provide sufficient direction for well-founded decisions primarily because of these three factors

Existing key performance indicators (KPIs) do not adequately measure emotional engagement, therefore falling short in predicting adoption; and Data collection no longer matches the prevailing ways in which consumers interact, and thus is neither sufficiently engaging nor does it collect authentic feedback. New technologies get us closer to measuring “real” excitement

Two major technology developments boost our ability to implicitly rather than explicitly measure complex emotions. GfK can now – in a scalable and cost-effective way – measure excitement, and capture spontaneous, more authentic reactions of consumers who are exposed to innovative ideas through three (3) key approaches. Continued > 036

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APPROACH

The ubiquitous availability of devices with cameras and microphones enables us to capture spontaneous emotions, associations, and behavioral indications that are much more predictive of what people will actually do than their traditional responses to scaled questions.

F E AT U R E D

Broad availability of cameras and microphones

SUR VEYMAGAZINE - FALL 2015: LOVE AT FIRST SIGHT

The use of audio analytics upgrades our KPIs by introducing sheer emotion based on how people verbally express themselves, and the behavioral indications of structured analyses of what people say.

APPROACH

Machine-learning and unstructured data analytics The big data trend enables research agencies to generate insights from unstructured data sources. By applying machine-learning algorithms and using interpretative frameworks, vast amounts of data can be interpreted. For the first time we can interpret what and how consumers verbally express themselves by having open conversations with them. We are now able to understand the ‘what’ and ‘why’ of new product adoption.

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APPROACH

Open answers do not equal open-ended responses Some believe open consumer feedback is not a new concept; market researchers have worked with open-ended questions for decades. But our intuition suggests that there is a big difference between consumer’s written responses to open-ended questions and their verbal, spoken responses. A systematic comparison, as shown in the below table, reveals that speech and writing (typing open-ended responses), in fact, differ substantially. When asked for reactions to various stimuli, consumers provide sometimes subtle – and sometimes significantly different – responses. The most notable differences between typed and spoken responses involved the use of intonation, pauses, and other vocal traits that can impart sarcasm, sympathy, or even humor into otherwise static communication.

Speech Universal, virtually everyone acquires it Spoken language has dialect variations that represent a region Speakers use their voices (pitch, rhythm, stress) and their bodies to communicate their message

Not everyone learns to read, write, and type Written language is more restricted and generally follows a standardized form of grammar, structure, organization, and vocabulary Writers rely on words on the page to express meaning and their ideas Writers use punctuation Writers spell

Speakers pronounce

Most writing is planned and can be changed through editing and revision before an audience reads it

Speakers use simple sentences connected by “and” and “but”

Verbal Reactions Perhaps the most valuable aspect of capturing verbal reactions to stimuli is the spontaneity that is associated with spoken language. Typed responses tend to be well thought out prior to being transferred to hard copy (or digital format), while verbal responses tend to be more spontaneous and therefore reflect a “top-of-mind” reaction to the stimulus. This latter reaction is a better reflection of behavior, which is incredibly valuable in an FMCG environment where purchase decisions are often made on “auto-pilot.”

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Writing

Speakers use pauses and intonation

Speech is usually informal and repetitive

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Writing is more formal and compact. It progresses more logically with fewer explanations and digressions Writers use more complex sentences with connecting words “however” “although” and “in addition”

F E AT U R E D

Voice analytics overcome traditional gaps in concept screening and testing Voice recordings not only provide more insight than typed responses when we look at what people say when they see or hear a new idea. The real breakthrough is in the capability of analyzing how people express themselves.

SUR VEYMAGAZINE - FALL 2015: LOVE AT FIRST SIGHT

Our voice analysis systems measure the emotional strength via a consumer’s excitement, arousal, or surprise to indicate early success (or failure) of a new product or concept. We complement the emotional strength analyses with the content of consumers’ statements that reveal the adoption behaviors. The following questions are central to these analyses: What are consumer’s verbal reactions? Are they about benefits or about drivers and/or barriers to trying a new product? Which aspects of an idea or a concept make it fit into the consumer’s life? What role do traditional KPIs play?

The most obvious effects for business decisions in an innovation environment are: Increased discrimination and sensitivity across concepts to drive choice, optimization and launch Understanding which concepts are “loved,” that is, ideas that consumers can emotionally connect with. We now know that ‘loved’ concepts are favored over low-excitement, incremental innovation Automation and scalability of the process accelerates development A tool that saves all voice recordings creates a wealth of consumer feedback to test new constructs and diagnostics

Love at

First Sight? Conclusion At GfK, we embrace the shift in measuring and evaluating future market performance using the latest technology. By engaging consumers in an open conversation, we capture rich data from our consumers not only in the language they speak, but using the medium (speech) that matters most for them.

We measure real excitement and interpret how the consumer responds. Traditional market research fails to acknowledge the nuances and the media by which today’s consumers communicate. We capture true consumer-centric predictions of behavior rather than static product evaluations, providing line-of-sight for innovation opportunities.

by Danica Allen, Ph.D., and Dirk Moersdorf

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Without mobile your sample's not complete If your sample doesn’t include smartphone and tablet users, it’s not complete. SSI sample delivers mobile survey-takers via the top-rated QuickThoughtsTM app. QuickThoughts is multi-platform, global, and seamlessly integrated into SSI’s third-party verified sample blend. For sample that covers ALL your target populations. To view demos of our SSI QuickThoughtsTM solution and our mobile friendly survey design, visit: www.surveysampling.com/demos

® info@surveysampling.com

surveysampling.com

Tom Ramsburg Operations Director RESEARCH AMERICA

Jonathan Tice Senior Vice President FOCUS VISION

Janet Kosloff CEO INCROWD

Casey Selecman Senior Project Manager THE MARTEC GROUP

Luke Williams VP, Client Care

MOBILE REVOLUTION

“There’s still significant missionary work to be done to convince traditionalists that data capture using a mobile device can be every bit as methodologically sound.“

WHAT THE EXPERTS ARE SAYING

- Janet Kosloff, CEO, InCrowd

Mobile or wireless adoption by consumers is in many ways, both good and bad. Smartphone technology allows us, for example, to interview customers regarding their purchase decision for a product or service right at the point of sale.

AECOM

Terry Sweeney The future of market research is heading to infinity and beyond. With advancements in technology and more and more reliance on smartphones, the internet and wearables we are on the verge of understanding people like never before.

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Where is the future of market research heading?

“The future of Market Research and the industry’s ability to stay relevant is solely predicated on our ability to find ways to source, structure and productize data. “

2015 FALL 2015

We are forced to become “experts” of this cutting edge technology that is designed for very specialized users.

Monika Wingate CEO & Co-Founder DIGSITE

Greg Liddell Principal, Founder HUMAN INTERFACES

Terry Sweeney Senior Vice President EDELMAN BERLAND

Joanne Donlin Ph.D. Team Leader METRIXLAB

Lisa Wilding-Brown EVP Global Operations INNOVATE

BIG DATA

WHAT THE EXPERTS ARE SAYING

When talking about Big Data, it’s important to remember that the final patterns are not yet established. In the age of Big Data marketing and viral web content, the data we are looking at to tell us what the masses are doing is also being used to influence what the masses are doing. This makes it harder to get the pulse as the pulse is changing faster than it ever has. - Ken Berry, Founder, Jibunu

“If a company, particularly a research company, is not having at least a “mobile first” approach, then they will very soon face significant issues. “

RUDY NADILO “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields.” Herbert Myers , Branding @ The Digital Age

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Florian Kahlert Managing Director GfK MRI

Kara Moylan Vice President MORPACE

Ken Berry President JIBUNU

César M Melgoza Founder, CEO GEOSCAPE

Michel Guidi Managing Director, Europe

SSI

“How we (and our clients) collect and act on insights needs to adapt to the mobile world. More specifically, many of the people using mobile devices are younger/ digital natives (Millennials), and how we design research and capture insights needs to reflect this environment – now with imagery, being “in the moment,” shorter questions, etc. Mobile is also the ‘hub’ for how these consumers interact with each other, especially via social media, and our research needs to mimic and incorporate this.”

2015 FALL 2015

The mobile revolution has made Dual Frame RDD a must for probability based telephone surveys. With the national cell phone only rate at around 40% not including a cellular frame would be detrimental to the project.

Adam Weinstein Co-CEO FULL CIRCLE RESEARCH

Ashley Hyon Assistant Vice President MARKETING SYSTEMS GROUP

Rudy Nadilo President, North America DAPRESY

Silvena Milenkova SVP, Research & Strategy BUZZBACK

Miguel Ramos Mobile Team Lead CONFIRMIT

MICHEL GUIDI

Managing Director, Europe Survey Sampling International (SSI)

Michel has been in charge of SSI’s fast and steady growth in Europe for the past 10 years, creating 11 SSI offices in 8 countries across the continent. During that time, on top of his European role, he also spent one year developing SSI’s APAC business, and 2.5 years leading SSI’s Professional Services organization.

LOCATION Shelton, CT.

CONTACT +1.203.567.7200

Before joining SSI, Guidi was Vice President of Operations at Ciao for over five years, based in Madrid – making him a 15-year online data collection veteran. Previously, he worked as a management consultant at A.T. Kearney, and a junior brand manager at L’Oréal. Guidi earned a Master of Business Administration degree from ESSEC in Paris.

TO LEARN MORE ABOUT SURVEY SAMPLING INTERNATIONAL wwwsurveysampling.com

Where is the future of market research heading? “The future of market research, in terms of the path we set for ourselves, lies in expanding the relevance of market research in the face of democratization of data access and insight. The growth of global, digital consumer behavior (including through the

Jonathan Tice Senior Vice President Focus Vision Worldwide

increasing share of internet enabled Smartphones, within emerging or underdeveloped markets expanding internet access, but also via the (Internet of Things) has vastly expanded not just data volume but data availability.”

2015 - 20 Researchers You Need To Know With over ten years’ experience in online marketing research, Jonathan brings a wealth of knowledge to his role as Senior Vice President at FocusVision. His background includes executive and managerial leadership in sales, marketing, operations and product management. As a result of working with and developing teams of smart, passionate professionals who innately understand service principals, Jonathan has a consistent track record of producing results.

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2015 Recipient Award Prior to FocusVision, Jonathan was one of the first employees of Authentic Response where he helped expand and later lead sales and marketing efforts, resulting in successive years of double-digit growth. While there he was instrumental in their certification as a Microsoft Research Partner, and in securing business from two-thirds of the Honomichl Top 50 market research firms. Earlier, he founded and rapidly grew the Market Research Services business at TechTarget (NASDAQ: TTGT) a technology media company, which conducted full service research for both market research firms and technology OEMs. He also held direct marketing and online advertising roles at TechTarget and Lycos a leading search engine portal, when online advertising was still in its infancy. FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry. They are the first to combine quant and qual methodologies for more meaningful decision-making. For the last 25 years, the company has best been known for

its best-in-class research facility video streaming. Their innovative solutions have enabled qualitative researchers to get close to consumers, observe their stories, and obtain better insights. Over the past two years, FocusVision has expanded its offerings with the acquisition of three leading market research technology firms: Revelation, Decipher, and ResearchReporter. By adding these technologies to its solution portfolio, they became the primary company to offer an end-to-end solution for both quantitative and qualitative research practices. Now with FocusVision’s Quant+Qual products, you can combine their most advanced survey programming and reporting tools with videoconferencing, mobile diaries and more - all with one single platform. By combining Quant+Qual research methods, FocusVision’s Q+Q solutions create a unique blend of insights that is greater than the sum of its parts. Qual is validated, quant is enriched, and a business can gain a whole new understanding that can be put to use immediately.

A B OU T JONATHAN TIC E What is the greatest defining moment in your research career? The greatest defining moment in my research career was the decision to join the industry in the first place, which was by no means a certainty. Previously holding marketing roles, I was able to launch a new market research function and product at TechTarget (NASDAQ: TTGT) offering full service research to blue chip technology companies like CA Technologies as well as research services to consultancies and agencies like Insight Express (now Millward Brown Digital) and Gartner. This marked the companies, and my own, first entrance into a new industry. While not without challenges, a lot of help from others and numerous learnings along the way, it was a very successful launch at a time when B2B panels were not well established. The executive management of TechTarget, and those leading the Product Management team there, placed a lot of confidence in me and gave me the resources needed to succeed.

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The ‘Mobile Revolution’ has impacted the market research community in more ways than many researchers, academics and data scientists would like to admit. LOCATION Brooklyn, NY

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CONTACT (203) 961-1715

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FOCUS VISION WORLDWIDE 164 St Nicholas Ave, Brooklyn, NY 11237

Research is often being done without mobile in mind despite the availability of new means, modes and mechanisms of effectively reaching the mobile consumer. TO LEARN MORE ABOUT FOCUS VISION WORLDWIDE www.focusvision.com

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Terry Sweeney

Senior Vice President

Research Innovation and Technology Center Edelman Berland

Where is the future of market research heading? The future of market research is heading to infinity and beyond. With advancements in technology and more and more reliance on smartphones, the internet and wearableâ&#x20AC;&#x2122;s we are on the verge of understanding people like never before (perhaps better than they know themselves). Technology will continue to be our observation point (replacing more self-report measures) to build more ecological validity into our knowledge of people to better understand and predict/provide option patterns. The market research tool box is getting more and more complex and full of technologically advanced gadgets! Time to geek out!

2015 - 20 Researchers You Need To Know Terry has led the Research Innovation and Technology Center (RITC) for Edelman Berland located in Rochester, NY since it opened in 2013. The RITC is the largest office in the Edelman Berland network (more than 50 strong) and is the nerve center the organization. Terry leads the teams who are responsible for all of the research and data collection throughout the global network.

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2015 Recipient Award Terry has more than 20 years of market research experience having worked in research and insights on the client side at WebEx Communications, the provider side at eRewards/ResearchNow as well Cross Tab Inc, and on the agency side at Survey. com. He leveraged and honed his skills and talent for research and insight while in Silicon Valley, California as well as living and working abroad when he spent 4 years in the UK growing the eRewards brand. In addition to his vast industry experience he has a firm academic background in both quantitative and qualitative research methods. He has presented his work and contributed to the market research community on regional, national, and international levels. His vast knowledge of the research industry from agency to end client has

given him the valuable insight and experience to build and lead Edelman Berland’s RITC. Edelman Berland is a global, full-service market insights and analytics firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. Edelman Berland has more than 130 employees in offices around the world.

A B OU T T ER RY SWEEN Y Since joining Edelman Berland in 2013, Terry has successfully centralized, grown, expanded, and scaled our primary and secondary research capabilities. In Terry’s own words, “our mission is to understand where research will be in 5 years and think ahead about how to get there.”

Which accomplishment are you most proud of?

The accomplishment I am most proud of is being an active part of a dynamic industry that allows my team and I to provide data driven decision making power to brands and industries. I love being a leader in the market research industry, having seen it grow and evolve from multiple perspectives, on the agency side, the client side, the provider side, and the outsourcing side globally, I am proud to call myself a market researcher (even if I still have problems explaining to my family and friends what I do!)

LOCATION Rochester, NY

CONTACT 585.613.0050

Edelman Berland (RITC) 320 N. Goodman Street Suite 100 Rochester, NY 14607

How will changing customer needs affect current market research methods?

Our industry will evolve! Changing consumer communication patterns are changing what our customers need and that process is changing our research methods. We are much less reliant on any one single source of research and are instead combing multiple methods to produce a complete solution.

TO LEARN MORE ABOUT

Edelman Berland (RITC) www.edelmanberland.com

Casey Selecman Senior Project Manager The Martec Group

What is the most defining point in your career?

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The most defining moment of my career was authoring a white paper on US fuel economy standards back in 2000. This paper was way ahead of the aggressive fuel economy and greenhouse gas laws enacted by the EPA/NHTSA in 2008. Because of this single publication, I was brought on to support EPA/ NHTSA’s rulemaking for the most aggressive fuel economy change in US history.

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2015 - 20 Researchers You Need To Know Casey Selecman is a senior project manager in The Martec Group’s Detroit office and has worked in the automotive consultancy field for over 15 years. Prior to joining Martec, Mr. Selecman was responsible for North American Powertrain Forecasting at CSM Worldwide (now IHS Automotive).

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2015 Recipient Award In addition to his strategy and planning activity, Mr. Selecman has co-authored several white papers to assist the automotive community in understanding key legislative activities and the impacts on their business. These papers include the effect of real world driving on consumer decision making and supplier technology value, California’s low carbon fuel regulation impact on electric vehicle infrastructure and EPA and NHTSA’s rulemaking on GHG and fuel economy for light and heavy duty vehicles. Each of these assessments were designed to dispel common myths and create opportunities for OEMs and suppliers with favorable targeted technology introductions. Mr. Selecman has a bachelor’s degree in Mechanical Engineering from the University of Michigan in Ann Arbor, Michigan. The Martec Group is comprised of market research and consulting professionals with a mission to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients’ success in global markets.

A B OU T CASEY SELEC MA N Automotive Expert Through that experience, he gained understanding of the OEM and supplier thought process used to make manufacturing and investment decisions with long term implications to their bottom lines. With a wide-range of experience in detailed transportation and powertrain forecasting, Mr. Selecman has done extensive work on global regulations and emerging vehicle technologies. Recently, Mr. Selecman has completed detailed assessments on various technologie in the transportation sector including: advanced transmissions, start/stop systems, energy storage, emissions control, DI fuel systems, turbocharging, across light, heavy duty and stationary equipment applications.

How will changing customer needs affect current market research methods?

I’m not sure this is a change in customer needs but it sure seems like the demand for faster and faster turnaround times hasn’t let up much in the last 20 years. This is really taxing the industry to find solutions that address both the requirement for speed and highest accuracy from traditional methodologies. Most of the short term solutions appear to be a greater focus on online surveys and/or panels coupled with dashboards for client interaction.

LOCATION Southfield, MI

CONTACT 888-811-5755

The Martec Group

27777 Franklin Road Suite 1600 Southfield, Michigan 48034

In the coming year, where does the market research industry have the most room to grow?

Market research spending is fickle and tends to follow revenue and competition. The traditional MR powerhouses, O&G, Pharma/biopharma, and industrials are likely to maintain leadership in demandmarket research requirements.

TO LEARN MORE ABOUT THE MARTEC GROUP www.martecgroup.com

Ashley Hyon

Assistant Vice President, Social Science Research Marketing Systems Group

2015 - 20 Researchers You Need To Know Ashley Hyon has been with Marketing Systems Group (MSG) since 1997 and is currently the Assistant Vice President of Social Science Research. She provides high level consultations on the various frame methodologies and is keenly familiar with all sampling techniques. She graduated in 1994 with a Dual Major BBA in Marketing and International Business from Temple University.

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2015 Recipient Award

Ashley’s contract procurement experience also includes spearheading the General Service Administration (GSA) schedule submission for Mission Oriented Business Integrated Services (MOBIS), which resulted in several multi-year contract awards. She’s also responsible for new business development and has increased MSG’s footprint in the social science sector and helped establish them as the preferred sample provider and research partner. Ashley also collaborates with internal and external partners in the development of new products and services for the survey research industry. Close to two decades of experience allows her to implement effective sampling solutions specifically designed for each project’s research objectives and measurement goals. She works closely with divisions within the Centers for Disease Control and Prevention (CDC), U.S. Census Bureau, and the National Center for Health Statistics (NCHS) consulting on complex survey research projects for

optimal sampling plans within specified budgets. Furthermore, she designs and implements highly efficient stratification approaches to target hard-toreach populations, while maintaining the statistical integrity of the resulting samples As a senior representative of the company she is active in various professional meetings and venues and is continuously identifying upcoming trends in survey research and developing new business opportunities.

A B OU T ASHLEY HYON She works very closely with clients to determine the best sample design and establishes and maintains excellent collaborative relationships. Her concentration is in the social science arena and she works closely with statisticians on complex sampling methodologies. She is the team lead for numerous studies funded by the CDC like the Behavioral Risk

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Factor Surveillance Survey (BRFSS) and the state based Adult Tobacco Survey (ATS). She also successfully led the MSG teams for The National Adult Tobacco Survey (NATS) and the American Recovery and Reinvestment Act (ARRA). She provides ongoing consultations and resolutions and leads the procurement and execution of all federal funded contracts.

How has the ‘mobile revolution’ impacted the market research industry? The mobile revolution has made Dual Frame RDD a must for probability based telephone surveys. With the national cell phone only rate at around 40% not including a cellular frame would be detrimental to the project.

LOCATION Horsham, PA

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CONTACT 800.336.7674

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MSG

755 Business Center Drive Suite 200 Horsham, PA 19044

The TCPA requirements that mandate all known cellular telephone numbers be manually dialed prompted the research industry to take action. MSG has developed a real time proprietary process for identifying the active status of a cellular telephone number that is TCPA compliant and results in huge cost savings in the field for our clients.

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TO LEARN MORE ABOUT MARKETING SYSTEMS GROUP www.m-s-g.com

We are forced to become â&#x20AC;&#x153;expertsâ&#x20AC;? of this cutting edge technology that is designed for very specialized users.

Greg Liddell

Principal/Founder, Human Interfaces Inc.

2015 - 20 Researchers You Need To Know Greg Liddell is the founder of Human Interfaces, ATI Research and ATX Insights. He earned his BA in experimental psychology from the University of Texas and his MA and PhD in Human Factors Engineering from Texas Tech University. He has 20+ years of experience in UX research and human factors as applied to product design and emerging technologies. He is a successful researcher, teacher, mentor and entrepreneur.

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2015 Recipient Award Greg began his career with Lockheed Martin, evaluating aerospace hardware in support of NASA. During his time at Johnson Space Center, he interviewed US astronauts returning from Mir to better understand their experience during long duration space habitation. As part of the Human Engineering Integration Team, his role was to ensure that human engineering requirements were considered and applied to the design of International Space Station. Over the past 15 years, Greg bootstrapped Human Interfaces into a successful global research company based out of Austin, TX. He has focused his efforts on helping clients define and design usable technology products by applying user-centered design. He believes that successful product definition must be informed by an understanding and careful consideration of the goals, expectations and interactions of the products’ end-users. At Human Interfaces, Greg leads a team of research scientists that design and implement innovative research methods to help define both hardware and software interfaces. Human Interfaces is a full-service research consultancy founded in 2001 and located in Austin, TX.

Our mission is to conduct research for our clients that help them understand user needs, from brand perception and loyalty to how they interact with products and services. Our core competencies lie in research, evaluation and design. We have experience working with a gamut of end users ranging from consumer smart phone users to highly specialized IT subject matter experts. We are skilled in many research methodologies and pride ourselves in creating customized research solutions that best meet our clients’ research objectives. Clients include technology industry leaders such as Dell, Microsoft, Comcast, Rackspace and Bose. Skilled at experimental design and data analysis, we conduct scientific research and convert research findings into actionable design and process improvement recommendations. Our core value is to establish long-term relationships with our clients to help them better understand their end users and to create experiences that are customer-focused, user-friendly and most importantly, that drive loyalty. We are experts at both qualitative and quantitative research, experimental design, statistical analysis and usability testing.

A B OU T GREG LIDDELL Which accomplishment are you most proud of? Over the course of my career, my greatest accomplishment is without a doubt the founding of Human Interfaces. I am so proud to have assembled a team of such talented and innovative researchers and to have built a research facility designed to keenly observe human behavior. I find it rewarding to have a team

Human Interfaces

8500 Bluffstone Cove, Suite B204 Austin, Texas 78759

of researchers that can conduct rigorous research to help drive product design decisions.

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The biggest challenge we face in research today is the rapid pace at which technology has advanced. It’s no longer simply about surveying consumers of ecommerce websites; instead we are trying to inform the design of computing platforms and technology infrastructures.

LOCATION Austin TX

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CONTACT 512.340.0354

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The ‘mobile revolution’ has had a massive impact on market research, especially when interpreted within the context of the internet of things. The single device computing paradigm has been replaced with an expeditious ecosystem of connected endpoints.

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TO LEARN MORE ABOUT HUMAN INTERFACES www.humaninterfaces.net

Tom Ramsburg Operations Director, Research America Inc.

2015 - 20 Researchers You Need To Know Tom Ramsburg currently serves as Senior Operations Director at Research America. Tom had originally wanted to be either a teacher, a football coach or both, when a chance interview while he was a grad student at Temple University led him into a lifelong career in marketing research.

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2015 Recipient Award Prior to his work with Research America, he co-founded TMR Inc., which stood as a quality research company for 28 years. Before starting his own firm, Tom was a project manager and operations director for Chilton Research where he managed various federal government projects for the Center for Disease Control, Department of the Interior, Department of Labor, as well as other social science studies.

As a leading provider of quantitative and qualitative marketing research services, Research America delivers quality studies to the business, government, political, education and healthcare communities throughout the United States. Simply put, our mission is to understand our clients’ needs and provide quality service in a timely fashion, at a competitive price.

He is active in both the American Marketing Association and the Marketing Research Association; having served as President of the NYNE Chapter of the MRA and as a speaker at numerous national conferences. Tom and his wife Sandra, live in Newtown Square Pa. They have 3 grown sons and 5 grandchildren. Research America, Inc.® is an award-winning, family-owned and operated company that has been in business and providing marketing solutions for over 40 years.

Research America is headquartered in Newtown Square, PA, which is just west of Philadelphia. We have opened branches of the company in central California and Upper New York State, and we are continuously in the process of identifying new expansion branch locations that offer access and outreach to our clients throughout the United States. Our California location is almost 100% dedicated to conducting public opinion and political research.

A B OU T TOM R A MSBURG What is the greatest defining moment in your research career? “There have been many highlights, but here is one I am quite proud of: I was recruited by a colleague, and we worked pro-bono to conduct a survey to discover what a local community felt should be done with a shuttered downtown movie theater. The survey process led to the revamp of the theater into a space for live performances, cultural education and classic film showcases, contributing to the overwhelming success of the community’s efforts to revitalize their downtown.”

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We face a continuous challenge in finding methodologies to reach all of the potential respondents in any given study, while working within our clients’ increasingly tight budgets. The ways we can conduct research are always expanding, but implementing new technology and methodologies comes with a price tag that for some studies; is too rich.

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LOCATION Newtown Square, PA

CONTACT (610) 356-1800

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RESEARCH AMERICA

33 Bishop Hollow Road Newtown Square, PA 19073

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TO LEARN MORE ABOUT RESEARCH AMERICA INC. www.researchamericainc.com

In the coming year, where does the market research industry have the most room to grow?

Monika Wingate CEO & Co-founder, Digsite

Companies are under tremendous pressure to respond to the market quickly. Traditional market research approaches (anything that takes weeks rather than days to get results) are a barrier rather than an enabler of speed to market. Researchers need to embrace emerging technologies in sampling, data collection and analysis that enable customer feedback in real-time as teams build brands, products, services, websites, and businesses.

2015 - 20 Researchers You Need To Know Monika Wingate made the leap from small business owner to entrepreneur when she founded Digsite in 2014. Monika is the CEO and co-founder of Digsite, a qualitative community platform that lets you get in-depth insights on demand with an interactive online experience thatâ&#x20AC;&#x2122;s as fun and easy as Facebook.

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2015 Recipient Award Digsite has enabled companies, including SubZero, Organic Valley, Johnson Health Tech and Dannon, to efficiently and economically optimize and build new brand and product ideas that better reflect consumer behavior and needs. Monika was the founder of Fountainhead Brand Consulting, a boutique brand-consulting agency. She ran Fountainhead for seven years before selling the business to Hiebing, an integrated marketing and advertising agency. She was previously the Director of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin. She started her career at General Mills and Pillsbury. Digsite is the first social-media-inspired platform to offer a secure, affordable way to conduct online qualitative research to guide business decisions, marketing and product development. Digsite is

accessible by mobile, tablet and PC, making it easy for companies to connect with their customers – anytime, anywhere. To learn more, visit www.digsite.com Digsite is a software company based in Madison, Wisconsin offering innovative tools for doing market research. The company’s flagship product is the first social-media-inspired platform for doing qualitative market research. Digsite offers brands and agencies a secure, affordable way to conduct digital research they can use to guide business decisions, marketing and product development. With its unique social interface, Digsite is as fun and easy to use as social media tools like Facebook. Digsite is accessible by mobile, tablet and PC, making it easy for companies to connect with their customers – anytime, anywhere.

A B OU T MONIKA WINGATE What is the greatest defining moment in your research career? “My defining moment was when I decided to move from being a research consultant to being a research entrepreneur. I now have the opportunity to instill new research tools across organizations at a scale that has the potential

Digsite

931 E. Main Street Suite 23 Madison, WI 53703

to transform an entire industry.”

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Private social networks are the future of market research. Today, public social networks like Facebook, Twitter, Trip Advisor, and Yelp are being mined for big data, but they are filled with noise from irrelevant posts. Online communities have benefited large organizations, but traditionally have been expensive to set up and manage.

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LOCATION Madison, WI

CONTACT 844.344.7483

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Newer, more nimble platforms like Digsite will help organizations of all sizes get the customized answers they need to replace surveys, focus groups, and even ethnography. Marketers get to control who participates, the topics, and even the format of responses, while participants have the freedom to comment, share any media at any time on any device, and initiate discussions.

TO LEARN MORE ABOUT DIGSITE www.digsite.com

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Joanne Donlin Ph.D. Team Leader Product Innovation, MetrixLab

2015 - 20 Researchers You Need To Know Joanne Donlin is a Product Innovation Team Leader at the MetrixLab NYC metro area office in Florham Park, NJ. She started at MetrixLab (formerly MarketTools) in 2006, and has moved up in the organization, managing through several corporate mergers.

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2015 Recipient Award Joanne has been a market research professional for over 25 years with both supplier and client side experience. During her tenure at MetrixLab, Joanne has worked with a variety of pharmaceutical, financial services, durable and packaged goods companies including: Chase, Coke, DuPont, Gerber, KFC, J&J, Mondelez, P&G and Unilever. Research for these brands span concept and claims testing, line optimization, choice modelling and shopper insights, with a current specialization in digital ad evaluation. Joanne is currently a Team Leader, managing a team of 4 researchers located in 3 different offices. She also leads research delivery for the Unilever account where she and her team have conducted digital banner/video ACT Copy tests for 15 Unilever brands, in more than 15 countries. She also developed and currently manages Unilever’s mobile research program.

her research directly impacted new product development, communications and retention programs. Joanne earned a Ph.D. in Industrial & Organizational Psychology from Virginia Tech and a BA in Psychology from Rutgers University. Her picture is taken with a statue of George Washington at the Morristown green, where she lives as an empty nester with her husband Bill. She loves history and is an avid sports fan. MetrixLab (recently merged with MACROMILL) is the fastest growing provider of consumer insights and marketing analytics solutions. MetrixLab turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo and Rotterdam with 27 offices across the Americas, Europe and Asia, MetrixLab serves 2200 leading brands in more than 80 countries.

Prior to joining MetrixLab, Joanne worked on the client side with Benjamin Moore and AT&T, where

A B OU T JOAN N E D ON LIN Ph.D. What is the biggest challenge you face in the research industry today? “The biggest challenge we face in the market research industry today is balancing client needs for quick, insightful and cost effective research with sound methodology and analysis. This spurs MetrixLab to innovate research solutions to answer client questions quickly and efficiently, without sacrificing quality.”

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How has the ‘mobile revolution’ impacted the market research industry?

Mobile technology is “revolutionizing” many aspects of consumers’ lives and correspondingly how the research industry can engage with those consumers. Mobile phones should not simply be considered as computers with a smaller screen for consumers to take surveys.

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LOCATION Park, NJ

CONTACT +1 415 957 2200

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METRIXLAB

25A Vreeland Road Suite 305 Florham Park, NJ 07932

Mobile technology can add a powerful new dimension to research by allowing marketers to get feedback in the “moment” and in the “place” they need.

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TO LEARN MORE ABOUT METRIXLAB www.metrixlab.com

CĂŠsar M Melgoza Founder & CEO, Geoscape

Which accomplishment are you most proud of? Building our research, data and analytics into our online software as a service (SaaS) platform was a major turning point in the company that has enhanced our business model and enabled us to scale growth rapidly.

2015 - 20 Researchers You Need To Know The founder and chief executive officer of Geoscape, CĂŠsar M Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and on the development of business intelligence systems, research and analytic services.

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2015 Recipient Award After having fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to create business intelligence solutions for an increasingly diverse American and international marketplace. Mr. Melgoza has demonstrated remarkable elasticity during his lifetime – prior to his 1st birthday he and his family migrated from Mexico to a California farm labor camp where he lived until the age of nine and today he leads a business that provides research, technology and data to hundreds of senior corporate executives.

Mr. Melgoza’s career blends unique experiences in information technology, marketing, research, psychology and public policy. While completing his undergraduate degree in psychology at the University of California, he supervised quality control for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin’s LBJ School of Public Affairs, César served as research associate at one of the first Hispanic market research companies and at the University’s Center for Mexican American Studies.

Via its U.S. headquarters in Miami and its European headquarters in Amsterdam, Geoscape provides strategic guidance, technology-fueled data products, research and analytic services. The Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system, American Marketscape DataStream™ geodemographics and a variety of other databases and technologies are deployed successfully by hundreds of corporations.

A B OU T CESAR MELGO Z A How has the ‘mobile revolution’ impacted the market research industry? Contacting subjects by phone has become extremely challenging and the intrusion on mobile phones is obviously even worse when contacting the home. Researchers need to get savvy on getting the information through mobile means in a way that is not seen as intrusive.

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The customer has an increasingly large number of choices and less loyalty given these options. They can switch rapidly and care about a broader range of characteristics, both of the product, service and the company’s role in the business community at large. LOCATION Miami, FL.

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CONTACT +1 888.211.9353

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GEOSCAPE

2100 West Flagler Street Miami, Florida 33135

Brand loyalty and brand health become more multi-dimensional and elusive and therefore this has become a more serious research issue.

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TO LEARN MORE ABOUT GEOSCAPE www.geoscape.com

Rudy Nadilo

President North America, Dapresy

2015 - 20 Researchers You Need To Know As one of the leading forces behind the inception of online research, Rudy is well known in the research industry. As the founding CEO of Greenfield Online, Rudy brought technology to bear on marketing research through the pioneering use of the Internet. Rudyâ&#x20AC;&#x2122;s career spans packaged goods, advertising, product management, and marketing research.

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2015 Recipient Award Rudy has held management positions at Dancer, Fitzgerald, Sample Advertising, Inc., RichardsonVicks, Inc., J. Walter Thompson Advertising, Information Resources, geoVue, and Annik Technology Services. He received his B.F.A. from Emerson College and his Masters in Advertising & Marketing from Northwestern University. Dapresy is a global provider of market intelligence and insight software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company’s unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. For marketers looking to move beyond PowerPoint and Excel, Dapresy is the faster and far more effective way to easily present marketing

information from multiple sources in a manner that improves decision making. Its Enfesys™ feedback management technology is the next evolution in the way data is delivered and acted upon across the enterprise, making data operational by automatically generating specific action plans tied to customer and marketing data. Dapresy was founded in 1999 in Sweden, with North American headquarters in Portsmouth, NH, and other offices around the globe. Its clients include TNS, GfK, Ipsos, Chadwick Martin Bailey, Cablevision, Kantar Media, Rogers Connect Market Research, Aimia, Ad Hoc Research, Sentient Decision Science, Blauw and many others.

A B OU T RU DY NA DILO According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields.”

Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the force behind the sales teams where he has been engaged.

LOCATION Portsmouth NH

CONTACT +1 (603) 766-1925

DAPRESY

16 Market Sq. Portsmouth NH, 03801

He and his wife, Holly, have four children and three dogs. They live in Stratham, New Hampshire.

TO LEARN MORE ABOUT DAPRESY www.dapresy.com

Silvena Milenkova

SVP of Research & Strategy, Buzzback

2015 - 20 Researchers You Need To Know What is the greatest defining moment in your research career?

There are two I can think of. The first is when I noticed for the first time the impact a well-designed and executed research project can have and the second is deciding to focus on marrying tried and true research methods with innovation and experimentation.

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2015 Recipient Award

Which accomplishment are you most proud of? “Creating an ongoing Research on Research program (ROR) with demonstrable results focused on comparing different methodologies for the same business ‘problem’ and also developing best practices for our innovative projective tools. For example, I implemented a series of studies on how to evaluate Claims and Benefits via different methodologies and provided a framework on which to employ when. As a second example, we’ve pushed our online projective techniques, typically used in qual-quant studies, into more qualitative applications which enables us to iterate and ideate with respondents in a different way than the standard bulletin board or forum.”

How has the ‘mobile revolution’ impacted the market research industry? “How we (and our clients) collect and act on insights needs to adapt to the mobile world. More specifically, many of the people using mobile devices are younger/ digital natives (Millennials), and how we design research and capture insights needs to reflect this environment – now with imagery, being “in the moment,” shorter questions, etc. Mobile is also the ‘hub’ for how these consumers interact with each other, especially via social media, and our research needs to mimic and incorporate this.”

A B OU T SI LV ENA MILEN KOVA BUZZBACK - Venturing into new insights territory Over 15 years ago, we envisioned a new kind of insights experience. Fun. Engaging. Intuitive. Today, hundreds of brands worldwide use our image-driven, language-rich, technology-enabled approaches to innovate – developing concepts, optimizing positioning and driving communication strategies forward.

In the coming year, where does the market research industry have the most room to grow?

“With the adoption of mobile, the market research industry can evolve from traditional, legacy programs to becoming more current with how people operate. For many of our clients, giving up norms and historic data is difficult to do overnight.” LOCATION New York, NY

CONTACT 646-519-8010

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BUZZBACK

989 Sixth Avenue 5th Floor New York, NY 10018

I do anticipate them continuing to embrace the use of mobile devices as well as integrate video & image capture into current programs, and connecting via multiple touchpoints (versus single survey experiences). This will allow us to begin to migrate into more current ways of capturing insights.

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TO LEARN MORE ABOUT BUZZBACK www.buzzback.com

What is the biggest challenge you face in the research industry today? Same challenge we’ve fought for decades: bringing research to life. Create a 100 page report, no one will read it. It’ll sit on a shelf or get passed around for a few months before dying quietly. But if you create 2-3 reports, maybe 12 slides long (or better yet: an interactive HTML5 or JS report interface) with defined and quantified business problems, engaging data representation and strong analytics tying your data solution to a real business outcome… you can literally change how billion-dollar firms make decisions.

Luke Williams

Vice President, Client Care, AECOM

2015 - 20 Researchers You Need To Know Luke Williams is the Vice President of the Client Care Program, AECOM’s global client feedback and analytics group. Mr. Williams is the author of a NY Times and USA Today Bestseller (The Wallet Allocation Rule, Wiley 2015), a Nielsen Bookscan Bestseller (Why Loyalty Matters, BenBella 2009), as well as over a dozen academic and trade publications including a Harvard Business School Case Study.

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2015 Recipient Award Prior to joining AECOM, Luke spent eight years with Ipsos Loyalty, a leading global customer and employee research firm, where he rose to head of research methods and head of consulting with responsibilities for research and analytics design of large-scale projects and unique research problems.

AECOM was created to design, build, finance and operate the world’s infrastructure through a global network of experts working with clients, communities and colleagues to develop and implement innovative solutions to the world’s most complex challenges.

Mr. Williams is a statistician and methodologist by training, but is a thought leader in the space of client satisfaction, client loyalty, client ROI, strategy, and analytics. He is a core member of the research discovery team that discovered and developed the Wallet Allocation Rule and has significant experience in research design, analytics design, interpretive diagnostics, consumer insights, customer experience research and strategy. He holds a Master’s degree in Research Methods from the University of Durham (UK) and a Bachelor’s degree in Sociology from Rutgers University (USA).

In short, AECOM is built to deliver a better world. Whether we serve clients at one phase of the project lifecycle or throughout it, our role is to apply creative vision, technical expertise, interdisciplinary insight, and local experience to address complex challenges in new and better ways.

A B OU T LU K E WILLIAMS Which accomplishment are you most proud of? I’m most proud of being a co-author of a New York Times bestseller (The Wallet Allocation Rule: Winning the Battle for Share, Wiley 2015). This research is the most disruptive and strategy-driven work I’ve ever done and I think it’s a huge shift in how we should be looking at measurement, benchmarking and modeling. The moniker is a gratifying culmination to about 5 years’ worth of research and work. I owe a lot to my mentor, Tim Keiningham, with whom I still write and research. All of my co-authors are the best!

What is the biggest challenge you face in the research industry today?

“Executives nowadays know they’re surrounded by anachronistic platitudes and landmines that can drive a business right into the ground. They know the stories about how insight can avert disaster and they want to be shown that path. “ LOCATION Clifton, NJ

CONTACT 1-973-883-8587

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AECOM

1255 Broad Street, Clifton, New Jersey 07013

They crave differentiating insight. Your job as a researcher is to study, detect and interject. Research must be methodologically sound, for sure, but it also has to be engaging and convincing to earn a seat at the table. And to keep a seat at the table, be prepared to own the decisions that get made with that research.

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TO LEARN MORE ABOUT AECOM www.aecom.com

Florian Kahlert Managing Director, GfK MRI

2015 - 20 Researchers You Need To Know As Managing Director of GfK MRI since August 2013, Florian continues to mine the potential of innovative measurement and reporting. He has been instrumental in growing startup companies in the Online Media technology field since 1997.

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2015 Recipient Award Which accomplishment are you most proud of? “I like to be in the position of challenging conventional thinking. At GfK MRI, I am constantly challenging my team to think differently and break the mold, in the context of measuring both traditional and digital media. Doing all this while maintaining some of the highest quality standards in the industry has been a major accomplishment of the past two years.”

What is the biggest challenge you face in the research industry today? “Today, more and more of the data being collected can instantly be integrated into algorithmic decision-making tools that can immediately affect an outcome – like change an ad campaign or a product launch. That demands that we, as researchers, change our focus and self-understand-

ing. What is the difference between a targeting or optimization company and an MR firm? Where do we draw a line between research and marketing? Does it still exist? What new skills are relevant for meeting those challenges, and how does it change the competitive set of companies we compete against? These are crucial, pressing questions.” ABOUT GFK MRI GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. For more information, please visit www.gfk.com or follow GfK on Twitter

A B OU T FLORIA N KAHLERT In 2008 Florian joined Dimestore (acquired by GfK) as Vice President of Product and Operations and led the product development and market introduction of its real-time campaign effectiveness measurement and optimization solution. He then rose to Managing Director of the GfK Digital Market Intelligence (DMI) group at GfK. DMI focuses on helping companies gain a complete picture of their return on digital marketing and advertising investments.

How has the ‘mobile revolution’ impacted the market research industry?

“The mobile screen will be the only screen the majority of the world’s population will ever own. Our relationship with mobile devices is also much more intimate than almost any other technology device before. “ LOCATION New York, NY

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CONTACT +1 908 875-9844

GFK MRI

200 Liberty Street 4th Floor New York, NY 10281

So if a company, particularly a research company, is not having at least a “mobile first” approach, then they will very soon face significant issues. But the move to mobile presents huge challenges, both operational and technological, and the rate of change is much faster than many research companies are accustomed to. It requires significant cultural changes in how we approach almost everything. TO LEARN MORE ABOUT GFK MRI www.gfk.com

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Janet Kosloff CEO, InCrowd

2015 - 20 Researchers You Need To Know Janet Kosloff is CEO and co-founder of InCrowd, a real-time market intelligence provider to the life sciences. Today, InCrowd works with 19 of the top 20 pharmaceutical firms, and its powerful survey and analytics engine enables clients to reach 1.8M healthcare professionals on-demand to deliver valuable insights.

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2015 Recipient Award For the past three years the company has experienced nearly 100% growth per year, and it continues on that trajectory in 2015.

list for Top Company Culture. Janet holds at BS in Nursing from SUNY Buffalo and a Masters in Healthcare Administration from Simmons College.

Both in market research and healthcare sectors, Janet has a consistent ability to jump-start business opportunity and convert it into both revenue and jobs. A former neuro-ICU nurse, Janet was a founding member and senior vice president at MedPanel, Inc., a pioneering market intelligence firm. For more than a decade she guided the firm in a number of leadership roles from early stage through successful acquisition. Previously, Janet also served as regional vice president of sales at Consensus Health (Onebody.com), and as vice president of national accounts and member of the founding team at Commonwealth Care, where she also helped grow the business through to acquisition.

InCrowd provides real-time market intelligence from validated experts, connecting life sciences companies directly with prescribers, patients, and other screened and validated healthcare professionals around the globe. Our easy-to-use, proprietary, web-based application allows clients to ask questions of specific respondent groups— “Crowds”—in the form of 2-5 minute, online microsurveys. Responses are available in real time, with the needed answers delivered within hours or days, not weeks and months

Janet was named a 2015 Woman to Watch by the Boston Business Journal. Additionally, InCrowd was named to Entrepreneur Magazine’s 2015

Through its powerful, mobile, microsurvey methodology and analytics engine, InCrowd enables clients to reach 1.8M healthcare professionals ondemand throughout the United States and around the globe in 20 languages. For more information, visit www.incrowdnow.com.

A B OU T JANET KOSLOFF What is the biggest challenge you face in the research industry today? There is still a perception that applying technology to market research problems is in some way cheating, short-cutting the tried and true methods that have been in place for the last 50 years. This is beginning to change with millennials moving up through the ranks. As we show prospects what their peers are doing, this changes, but it’s still an uphill battle in the life sciences vertical where results often must withstand the scrutiny of peer-reviewed publication or regulatory compliance reporting.

How has the ‘mobile revolution’ impacted the market research industry?

“There’s still significant missionary work to be done to convince traditionalists that data capture using a mobile device can be every bit as methodologically sound.“

LOCATION Boston MA

CONTACT +1 908 875-9844

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InCrowd

1 Appleton Street, Third Floor, Boston MA 02116

Access to responders in traditional market research remains problematic. It still takes an enormous amount of manual labor to sift through ridiculously fragmented data sources in order to find the right respondent panel —all of which could be eliminated through the use of technology.

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TO LEARN MORE ABOUT INCROWD www.incrowdnow.com

Lisa Wilding-Brown Executive Vice President, Global Operations, INNOVATE

2015 - 20 Researchers You Need To Know Lisa Wilding-Brown leads Global Operations for Innovate MR. With over 12 years of experience in the Market Research space, Lisa has held operational roles on both the client and supplier side of the industry. Lisa started her career at Harris Interactive on the client services team helping clients migrate their traditional telephone studies to online research.

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2015 Recipient Award Later, Wilding-Brown moved to the panel management team where she was responsible for panel recruitment and retention of the Harris Poll Online, the industry’s first premier online research panel. Later, in 2009, Lisa joined uSamp, a large online global sample supplier. As a member of uSamp’s executive team, Lisa was responsible for many of the company’s technology initiatives including the firm’s mobile business division and online panels. During her tenure, Lisa served as the primary thought leader for developing the company’s mobile strategies, methodologies, quality protocols and API solutions. Now at Innovate MR, Lisa is focused on helping clients say ‘yes’ to more research. Lisa and the Innovate team have set out to redefine the user engagement model; their new twist on panel management is staving off typical attrition challenges which in turn provides clients’ with greater reach and improved

quality. Wilding-Brown has served on the board for both the MMRA and UTA’s Master of Science in Marketing Research. Additionally, Wilding-Brown has been active in research-onresearch initiatives sponsored by associations such as CASRO, ARF and the MRMW. Lisa is currently participating in two CASRO-led committees centered on survey satisfaction measurement and guidelines for panel engagement. Lisa graduated Magna Cum Laude with duel Bachelor degrees in Communication and International Relations from The State University of New York at Geneseo and attended Graduate Studies in History at The University College of Dublin (Ireland).

methodologies gave way to new approaches such as online research, the development of convenience panels and virtual qualitative techniques. This opportunity would later resurface again at uSamp, as Wilding-Brown worked closely with developers and technologists to explore automated sampling techniques, self-serve sampling models and i-framed panel solutions (all of which have helped to democratize sample and accessibility for buyers today).

Over her career, Lisa has been at the forefront of new technologies and methodologies. Lisa has been fortunate to work with some of the industries’ top methodologists during a pivotal time when traditional offline

A B OU T LI SA WILDING-BROWN Which accomplishment are you most proud of? “I consider myself an entrepreneurial technologist who just happens to be in the Market Research industry. I’ve been really fortunate to land in roles that keep me at the forefront of new methods and research techniques. I love to use technology to help solve everyday challenges and advance our progress as an industry. I was there when we were developing the first online panel as well as the first mobile research app; it feels great to be part of ‘first.’”

Where is the future of market research heading?

“The future of Market Research and the industry’s ability to stay relevant is solely predicated on our ability to find ways to source, structure and productize data. “

LOCATION Encino, CA

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CONTACT (+1) 818-584-2090

INNOVATE

16000 Ventura Blvd, Suite 806 Encino, CA 91436

At the end of the day, only the bravest and most creative will survive and thrive in our industry. Self-reported survey data is just one cog in a very big data wheel.

TO LEARN MORE ABOUT INNOVATE www.innovatemr.com

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Adam Weinstein Co-CEO,

Full Circle Research

2015 - 20 Researchers You Need To Know As a second-generation market research professional, Adam was uniquely poised to translate his more than twenty-five yearsâ&#x20AC;&#x2122; worth of industry knowledge into Full Circleâ&#x20AC;&#x2122;s game-changing online sample business model.

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2015 Recipient Award In its short life (opened 2013), Full Circle’s proprietary approach to quality, HoNoRTM (Holistic Next-level Research)—an evolutionary marriage of advanced technology, flexible community strategies, industry-leading quality controls and internal CATI phone center—has already earned much attention for its ability to up validation in ways previously cost-prohibitive from an online provider. Adam’s proven track record at establishing and nurturing top-producing sales teams and championing of the strengthening of the validity and capabilities of research’s emerging technologies has garnered him a reputation of consistency, reliability and trust from his peers, colleagues and loyal customers, which include many Honomichel Top 50, end-clients, business intelligence consulting firms, advertising agencies and more. Adam has held multiple roles and memberships in industry organizations, such as MRA, AMA, CASRO, ARF and ESOMAR, most notably twice-President of the Mid-Atlantic MRA and National MRA Board.

He was also named a 2015 Technology Trendsetter by Survey Magazine. In his downtime, Adam is likely in one of two places: on the softball field with the rest of the Blue Sox or in the pool with his wife, daughter, 11, and son, 8. Full Circle Research Co. is an independent market research boutique. It is the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification and the only company to offer HoNoRTM (Holistic Next-level Research), a proven approach to quality. This evolutionary marriage of advanced technology, flexible community strategies, industry-leading quality controls and internal CATI phone center ups validation in ways previously cost-prohibitive from an online provider and puts Full Circle at the forefront of exceeding client niche segment demand.

A B OUT ADAM WEIN STEIN Which accomplishment are you most proud of? “Unquestionably, it’s Full Circle—the culmination of every one of my accomplishments (and failures!). Between my partner and myself, Full Circle benefits from a ridiculous amount of hard-earned knowledge, and has led to the creation of a tangible product that reflects our personal and professional crusade for quality. What researcher wouldn’t be proud of that?”

What is the biggest challenge you face in the research industry today?

“Currently, we’re focused on elevating the role that “good quality” plays in the marketplace. Data is the foundation on which key players make key decisions, giving it the power to make or break entire organizations.“ LOCATION Potomac, MD

CONTACT 301-762-1972

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FULL CIRCLE RESEARCH 12115 Gatewater Drive Potomac, MD 20854

The future of market research is here, and it’s fast. Decisions are made faster. So data must be collected faster. It is imperative that our industry remains agile and proactive, without sacrificing quality of product.

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TO LEARN MORE ABOUTFULL CIRCLE RESEARCH www.fullcircleresearchco.com

Kara Moylan

Vice President Qualitative Solutions, Morpace

2015 - 20 Researchers You Need To Know Kara started with Morpace in April of 2000 as a Qualitative project manager, and ultimately developed into a full-time moderator who leads the companyâ&#x20AC;&#x2122;s Qualitative Solutions Group.

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2015 Recipient Award Through discussion with consumers and and observation of their behavior - online or in person - she takes the opportunity to connect with them and understand their point of view on nearly any subject. Morpace is a Gold Top 25 market research and consulting firm that helps clients large and small get the information they need to make strategic decisions. Founded in 1975, Morpace is headquartered in Detroit with offices in Los Angeles, London and Shanghai. Morpace conducts research throughout Asia, Europe, the Middle East,

North and South America and provides a strong international presence in multi-cultural and multi-lingual qualitative and quantitative research. But our global reach and scope is only possible because of our people, solutions, quality and industry expertise. Simply put, we hire the best people, offer the most innovative solutions, promise the highest quality and concentrate on specific industries in providing market research and consultative services. That’s how we can say with the utmost confidence that our “Creative Minds” do indeed provide clients with “Intelligent Solutions”.

A B OU T KAR A MOYL AN Which accomplishment are you most proud of? “Today, as the leader of Morpace’s Qualitative practice, designing research that successfully elicts feedback from the customer, then packaging that feedback into an insightful, powerful deliverable is a role I truly enjoy. Being able to connect with my client’s customers is challenging, fun, rewarding, and I certainly never have the same day twice.”

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I love collaborating with others, hypothesizing with clients, and establishing connections with participants who allow me to learn from them.

LOCATION Farmington Hills, MI

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CONTACT 248-737-5300

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MORPACE

31700 Middlebelt Road Farmington Hills, MI 48334

My lifelong preference to be in the company of others has lead me down the perfect career path... a Qualitative research moderator.

TO LEARN MORE ABOUT MORPACE www.morpace.com

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Ken Berry President, Jibunu

2015 - 20 Researchers You Need To Know Ken is a pioneer in the area of database driven online survey platforms for the research industry. Jibunuâ&#x20AC;&#x2122;s roots as a software solutions company have given Ken and his team the ability and know-how to solve countless technology needs beyond basic online surveys.

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2015 Recipient Award Ken has been doing the seemingly impossible, making pigs fly, in the market research world since starting Jibunu in 2003.

the landscape of what other researchers had accepted as mobile limitations. He continues to develop survey tools to result in shorter LOI, better data, and happier respondents – leading to happier researchers.

Since founding the company, Ken has introduced new advancements in online research technology, pushed the envelope with innovative ways of asking questions and conducting research online, and constantly stayed on the forefront of new technology as it emerged. He continually engages his team to revolutionize market research technology based on the pulse of industry trends.

Jibunu is a result of Ken’s relentless drive to solve problems for others. He is able to look at problems in different ways, considering multiple paths before deciding on what is best approach for his client. He is not afraid to think outside the box when it comes to approaching new trends in software and web development or market research.

His focus on the respondent experience, in addition to the researcher’s data collection needs, has led to new features and functionalities that shine across all devices, changing

A B OUT K EN BERRY It’s no longer a social climate that has relative predictability. It is more like social weather, with storms and droughts and all parts of it influencing each other. It is the algorithm around predicting this weather that is going to revolutionize our ability to create products and services that the world needs as well as predict whether they will even give our next idea a second look. Unfortunately, I believe it will be as hard to predict as the actual weather and there will never be a way to have 100% certainty of what is to come. At least we’ll get a good sense of when we should grab an umbrella.

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LOCATION Leominster, MA

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CONTACT 978) 537-5510

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JIBUNU

285 Central Street Leominster, MA 01453

Ken and his team took on the challenge to quickly develop tools to make surveys more engaging

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TO LEARN MORE ABOUT JIBUNU www.jibunu.com

Miguel Ramos

Mobile Practice Lead, Confirmit

2015 - 20 Researchers You Need To Know With more than 15 yearsâ&#x20AC;&#x2122; experience in mobile technologies, quality assurance and technology strategy and implementation, Miguel leads Confirmitâ&#x20AC;&#x2122;s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both Voice of the Customer (VoC) and Market Research.

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2015 Recipient Award With more than 15 years’ experience in mobile technologies, quality assurance and technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both Voice of the Customer (VoC) and Market Research. In this role, Miguel works with organisations to design, implement and deploy mobile feedback and research strategies that maximise response rates and generate ROI across a range of industries. He has extensive international experience in managing projects for the telecommunication and finance industries and has an excellent track record in delivering projects that drive results. Miguel holds an MBA from Durham University (UK). MIGUEL’S POINT OF VIEW ON CHALENGES IN TODAY’S RESEARCH INDUSTRY: “The biggest challenge is helping clients develop a clear view about what they want to do

with the data – to visualise the end goal from an IT, marketing or a customer experience point of view. In order to do this I need to understand the many different cultures that already exist within an organisation so a lot of careful listening is required! It’s also really useful to be able to speak the same language, or communicate effectively, with key people across the entire organisation – whether that is in IT, marketing, customer services and so on. Data has a different meaning or value to different areas in an organisation so in order to understand the real challenge, I have to be able to see it from all sides. Thankfully I come from an IT and business background so I can talk about a project at the technical level or from the business perspective.”

A B OUT M IGUEL R AMO S MIGUEL SPEAKING ON MOBILE ... Mobile technology is changing the way insurers, agents and producers interact with customers today. The insurance industry is faced with new challenges and opportunities to win, acquire and serve customers who use mobile phones and tablets to connect with their providers and manage their accounts. Customers are now expecting to use mobile devices for a wide range of services from submitting and checking the status of a claim, to paying their bills.

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As a technologist and a consultant prior to joining Confirmit, I am able to bring a mixture of technology and business knowledge to any discussion about how the mobile channel can be applied to market research and Voice of the Customer (VoC) programmes.

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LOCATION London, UK

CONTACT 248-737-5300

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CONFIRMIT

London, United Kingdom

The biggest challenge is helping clients develop a clear view about what they want to do with the data – to visualise the end goal from an IT, marketing or a customer experience point of view.

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TO LEARN MORE ABOUT CONFIRMIT www.confirmit.com

EVENT CXMasters: CX Pros to Advance Careers and Programs at New Training and Certification Event

Kinesis Survey Technologies and SHC Universal Collaborate on Project Management Dashboard MaritzCX announced CXMasters™, an intensive career development event for customer experience (CX) professionals who want to expand and validate their skills, increase customer loyalty, and earn professional recognition. CXMasters will be held September 14-17, 2015 in Salt Lake City.

ANNOUNCEMENTS CMI Continues Expansion by Adding Seasoned Research Practitioner CMI, a research and consulting firm, has added Vivian Harris to their Client Services Team. In adding Harris, CMI continues their successful expansion strategy and further builds their capabilities to serve major clients across multiple industries. As Account Director, Vivian will work with clients to identify business objectives, define strategy and incorporate consumer trends and competitive implications into actionable results. She will serve as the main contact for several clients, fostering existing accounts while also cultivating new partnerships.

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Listen to the Podcast >> www.Researchradio.org

Kinesis Survey Technologies LLC (Kinesis), and SHC Universal today announced the availability of a Project Management Dashboard within Kinesis Panel™. The advanced management tool, which was developed with guidance from SHC Universal, offers a centralized view of key metrics for each open research project,

enhancing management tracking and reporting by increasing the number of projects that can be actively and effectively managed simultaneously.

TOLUNA ANNOUNCES SAMPLEXPRESS™ FEATURE UPGRADES Product Adoption Has Grown 300% in 2015 Toluna, leading digital research respondent and technology provider, today announces feature upgrades for SampleXpress, the company’s self-serve sampling platform. These new features include the ability to schedule project field, or select ‘rush’ to expedite project completion. Further, SampleXpress now includes a real-time feasibility assessment tool that can be used without creating a full project.

SampleXpress enables clients to select survey respondents, assess feasibility, price and launch projects, using any survey authoring system, in real-time. The SampleXpress application programming interface (API) enables clients to request sample from within their own supplychain systems.

NEWS

Morpace Inc. and Keller Fay Group Announce Strategic Alliance The Two Companies will bring Word of Mouth Advocacy and Influencer Marketing Solutions to the Automotive Sector. Morpace Inc., a full-service marketing research and consulting firm, today announced a strategic alliance with Keller Fay Group, an Engagement Labs (TSXV: EL) company, to offer word of mouth (WOM) advocacy and influencer marketing research and consulting services to the automotive sector. Morpace provides innovative solutions and expertise to support and enhance its clients’ marketing efforts with market research insights, strategic planning, and consultation. Morpace is a Marketing News Global Top 50 market research firm. It has established strong industry expertise in several industry verticals, including automotive, where its professionals work with many of the world’s largest OEMs and suppliers.

Dapresy Names Alexander Skorka COO to Address Escalating Global Demand for Its Market Intelligence and Insight Solutions Dapresy, a global provider of market intelligence and insight software to marketers, today named Alexander Skorka chief operating officer (COO). He also retains his position as managing director for Dapresy’s DACH Region (Germany, Austria, and Switzerland). The move comes as Dapresy experiences continued high demand for its solutions globally from market research firms and marketing departments. In the past 12 months, for example, Dapresy has opened new offices in the United Kingdom, Australia, Canada and Germany to address these needs.

According to Dapresy CEO Tobi Andersson, “Given our expanding position in the market, it became clear that we needed to strengthen our operational capabilities. For example, we continue to experience organic growth of more than 30 percent this year without external funding. Alexander has tremendous operational experience and has many years in the broader business intelligence industry. He is also highly experienced in the market research industry and an expert in information visualization and delivery. We welcome Alexander to this important position.”

InCrowd and SHC Universal Deliver the Future of Market Research and Data Insights to More Healthcare Sectors As Demands Shift, InCrowd Now Engages SHC’s Gateway and Access Platforms to Deliver Even Faster Market Insights to a Broader Community of Healthcare Decision Makers InCrowd, provider of real-time market intelligence to life sciences firms, announced that it has linked its on-demand solution with SHC’s Global Healthcare Gateway Access Platform. Now healthcare firms can access on-demand insights even faster, from an even broader range of healthcare professionals, providers, and patients, for making important business decisions.

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NEWS ANNOUNCEMENTS Market Probe Adds Raymond Lo to Market Probe Asia-Pacific Pte.Ltd. Market Probe, a global market research and consulting organization with world headquarters located in Milwaukee, WI, announced the Raymond Lo – Senior Director, Market Probe Asia-Pacific Pte. Ltd. Raymond Lo has recently joined Market Probe as Senior Director for the APAC region. In his role as Senior Director, Raymond will be working closely with Market Probe’s Asia Pacific Managing Director Saji Kumar in developing new approaches to research and consulting for private sector clients in the Asia Pacific, Middle East and India markets.

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Spiceworks Reboots Research Industry with Solutions for Technology Brands

Listen to the Podcast >> www.Researchradio.org

New solutions deliver faster results, better quality, and verified responses from IT professionals. Spiceworks, the professional network for IT, today announced advanced research solutions to help technology brands better understand the needs, preferences, and behaviors of today’s technology buyer. Spiceworks’ research solutions utilize its network of millions of IT professionals to deliver research insights built on three unique capabilities: aggregate, anonymized IT usage statistics, social engagement analytics, and a panel of over one million verified IT professionals who have agreed to participate in Spiceworks’ research program. The solutions can help technology brands create better products and develop more informed campaigns that improve results and the experience for IT professionals. While the business-to-consumer (B2C) industry has quickly adopted disruptive new research approaches over the last decade, the business-to-business (B2B) market, including the IT research

segment, has not evolved as rapidly. Meanwhile, the industry is experiencing declining response rates, respondent fatigue, and data quality challenges that threaten to undermine the information technology brands use to make informed decisions. Spiceworks’ research solutions offer technology brands an alternative approach, one rooted in the marriage of classic techniques and advanced data analytics across both the social behavior and real-world technology usage of IT buyers. The research solutions are supported by an in-house organization comprised of research specialists, data scientists, and analysts that work directly with technology brands to transform proprietary data sets into clear, actionable insights.

SSI Appoints Jim Daxner as SVP Sales for the Americas SSI announced the appointment of Jim Daxner as senior vice president of sales, Americas, effective immediately. Daxner brings 24 years of sales and executive management experience from the Affinion Group Inc. where he held progressively larger roles in the organization since joining in 1991. Most recently, Daxner held the role of executive vice president, membership, financial institutions at Affinion. Earlier in his career at Affinion, Daxner was responsible for managing various business and product units across operations, product development and sales management.

Daxner will report directly to SSI President and CEO Chris Fanning who commented, “I am very pleased to welcome Jim to the SSI team. Jim’s extensive sales leadership and product management experience will add valuable insight and expertise to SSI’s executive team, and I am confident that Jim and his team will continue to deliver great solutions and service to our customers.” www.Researchradio.org

Listen to the Podcast >>

Millennials spend one day every week on their phones – how can brands deal with the digital divide? Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year. This rises to 3.8 hours a day in Malaysia, where digital access is mobile-driven; 95% of the internet population in the country now owns a smartphone, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS. Millennials prioritise social over other forms of media, with 63% using social media daily, or watching online

video (59%). This age group are also the most likely to adopt new buying methods such as mobile payments (8% of millennials, globally do this daily). They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than previous generations. However, focusing on how to use new channels to engage millennials can be an expensive distraction. By constantly trying to keep up with the most digitally advanced consumers, brands risk leaving behind other consumers who are also shifting their patterns of behaviour, albeit at a slower pace.

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INFOGRAPHICS BRINGING DEXTERITY TO IT COMPLEXITY What’s Helping or Hindering IT Tech Professionals Frontline IT workers around the globe say they’re struggling to implement transformational technologies at their companies due to lack of long-term planning, insufficient funding and a paucity of communication and collaboration with their colleagues on the business side. A new survey from the Business Performance Innovation Network (BPI) in partnership with Dimension Data raises significant questions on whether IT teams have the tools, training and strategic grounding they need to deliver on the hype associated with cloud-based technologies. Eighty-one percent said they spend more than half their time maintaining legacy systems instead of driving innovation. And 17 percent said they spend more than 90 percent of their time on routine maintenance tasks. In an earlier BPI Network survey, senior business executives overwhelmingly cited these cloud-based and hybrid technologies as the best path to increased agility, greater cost efficiencies and faster time to market for innovative new products and services. However, the latest study casts serious doubt over that optimistic outlook. Among the survey’s major findings: •

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68 percent of nearly 200 IT workers surveyed said their companies have not even begun or are “just getting started” on the road to transformation. Only 35 percent rate their company’s ability to adapt as good or very good. 37 percent listed application development and data analysis as their team’s greatest weaknesses, the very areas where strength is required. Only 15 percent said they have a “clear and detailed” technology roadmap. A surprising 84 percent say their plans provide only general direction, need updating or don’t exist at all. And 48 percent of the workers said long-term planning was the weakest element of their IT overall program. 44 percent said improved collaboration between IT groups and business leaders is needed. Only 17 percent said there are active cross-functional teams in their companies today. Another 13 percent said they rarely speak with business managers or speak only out of necessity. SURVEY MAGAZINE

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Other complaints from the IT team is that business managers wait too long to bring them into the process (54 percent), don’t provide sufficient resources to do the job (48 percent) and change job requirements before completion (49 percent). Two percent called the relationships “confrontational.” The BPI Network, a global advocacy group of executive change agents, sampled opinions from front-line IT workers and managers in the Americas, APAC and EMEA. The survey is part of an ongoing Transform to Better Perform thought leadership initiatives, which is sponsored by Dimension Data.

According to CEB, SEVEN IN 10 EMPLOYEES UNHAPPY WITH CAREER OPPORTUNITIES

Traditional, linear career paths where employees climb the corporate ladder one promotion at a time are a thing of the past. According to CEB, the best practice insight and technology company, today’s flat organisational structures mean employees spend more time at each job level – roughly three more years than in 2010. This stalled progression means 70 percent of employees are dissatisfied with future career opportunities, leading to massive turnover costs as people pursue new options elsewhere. The number of promotion opportunities have decreased over the last decade as a result of companies removing positions and management layers to save money. CEB’s survey of more than 12,000 employees worldwide found that a lack of future career opportunities is the number one reason why people quit their job. Employee turnover, in addition to stressing existing teams and slowing productivity, costs organisations over £16,000 per employee – a figure that can quickly add up for big companies. In lieu of opportunities for upward mobility, employees are making lateral moves that create the illusion of career progress, a choice that only adds to their overall dissatisfaction.

NEWS

• Stalled progression costing companies millions in turnover costs, according to CEB • Lack of future career opportunities is the number one reason why people quit their job • Employee turnover costs organisations an average of £16,000 for every employee who leaves

Rather than encouraging an environment where promotions are the measure of career progression, companies should build growth-based career cultures where moves across functions are not only planned but encouraged. Providing better career opportunities for employees means organisations can decrease turnover by 33 percent, saving an organisation with 10,000 employees £4.9 million per year. “Employees don’t jump for joy at the idea of a lateral move because companies don’t promote such movements as being beneficial to career development,” said Brian Kropp, HR practice leader at CEB.

“To continuously improve skills and build job satisfaction, employers and employees need to start thinking about careers in terms of continuous growth rather than focusing on promotions. Increasing job satisfaction does more than keep employees happy – it can save significant money by reducing unwanted turnover.”

MARSC promotes Allan Shaw to Managing Director

ALLAN SHAW, CURRENTLY DIRECTOR OF SALES AND MARKETING WILL BE THE NEW MANAGING DIRECTOR OF MARSC LTD. FIFTEEN YEARS AFTER MARSC WAS FOUNDED, ALLAN’S APPOINTMENT MARKS THE ARRIVAL OF A NEW GENERATION IN THE EVOLUTION OF PANEL MANAGEMENT. He will be responsible for all aspects of MARSC commercial, operational and business development activities. This promotion reflects Allan’s hard work in successfully growing the business, since his return to MARSC in March 2013. Allan Shaw said: “This is an exciting role. I look forward to leading the MARSC team as we rise to the challenge of exceeding the needs of our clients in today’s dynamic environment. MARSC, with the unparalleled expertise and experience of its board of directors and developers, is well placed to meet the needs of research agency and panel owners in line with market changes.” FALL 2015

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