SURVEY Magazine - Technology Trendsetters - March 2015

Page 1

TECHNOLOGY TRENDSETTERS

GAYLE FUGUITT

FEATURE

SURVEY RESEARCH INDUSTRY EVANGELIST

market research bulletin

Quality. That’s one way to do it.

TECHNOLOGY

2015

TRENDSETTERS

Picking The Right Research Software

Pg. 23

Quality. That’s one way to do it. Adam Weinstein & Nathan Lynch talk shop when it comes to quality in online research.

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Technology, it is a’changing. Every dawn heralds exciting new methods of engaging web-based audiences and exposing their deepest wants, needs and opinions. But, according to Full Circle Research Co. co-founders Adam Weinstein and Nathan Lynch, capturing the information isn’t enough. Data is just data, unless it’s pure data. Adam and Nate feel that it’s their duty, as market research professionals and online providers, to stay on top of industry trends, technological advancements and client needs to provide the cleanest information possible.

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Of course, it’s easy for them to say. They founded their company with quality initiatives front-and-center. But what if you’re looking to apply these techniques to a more seasoned system? What if you (or your clients) are wondering if your quality diligence is up to snuff? And (this here’s the big one) is a commitment to really deep quality even worth the effort?

We asked these two forward-thinkers their opinions on the matter. You may be surprised by some of their answers.

1

Assess.

¸;OL ÄYZ[ Z[LW [V HU` X\HSP[` exploration is to bare all,” explains Adam. “And I mean, everything.”

This isn’t the time to cover up KLÄJPLUJPLZ VY ^VYY` HIV\[ I\KNL[Z This is the time to honestly cull your goals, your mission, your assets and your willingness to explore how technology can support quality efforts. You may decide that your Z`Z[LT PZ M\SÄSSPUN `V\Y X\HSP[` needs. Or you may do a little digging and discover that a competitor has a leg up. According to Adam and Nate, sweeping this under the rug is not a productive use of time or resources.

2

Dive in.

“It’s all about the homework,” declares Nate. “Keep your eyes and ears open. Ask questions. Ask a lot of questions.” When it comes to security and purity, you may think that you’re on top of the latest technological offerings, but complacently can be a real downer. Ask colleagues. Invite in vendors. And remember: you’re not necessarily looking for a VUL ZPaL Ä[Z HSS ZVS\[PVU -\SS *PYJSL is the poster child for mixing it up - leveraging the best of the best to create the perfect blend to achieve their quality goals.

Quality. 3

Commit.

“Committing to quality initiatives is like raising children. Cave once and they’ll eat you for dinner,” grins Adam. You’ve completed your assessment. You’ve done your homework. You’ve put time and effort into implementing technologies to boost your quality (and not incidentally, your reputation). And then you go soft. But applying these tactics only some of the time, to only some of your projects, for only some of your clients, runs the great risk of tainting all of your sample (and not incidentally, your reputation). If you’re going for quality, go for quality.

4

Prove it. “Quality data speaks for itself,” pronounces Nate. “But ISO 26362 JLY[PÄJH[PVU `LSSZ P[ from rooftops.”

It’s a mark of distinction. A stamp of validity. CIRQ, the governing body of the ISO 26362 process, executes the rules of and regulations of the end-all-be-all of X\HSP[` JLY[PÄJH[PVU H^HYKPUN [OL distinction to companies that can prove exceedingly high levels of quality consistency throughout its processes, technology, security, training and more.

5

Assess again. “Never be afraid to do it all over again,” encourages Adam.

In the time between your initial assessment and this point, new technologies will likely have been concepted, developed and released, all at your disposal and ready for implementation. But are they better than what you have now? Does your competitor have a head start? As you now know, [OLYL»Z VUS` VUL ^H` [V ÄUK V\[

Why is quality worth the quest? For you. <UJV]LYZ PULMÄJPLUJPLZ Encourages searches for solutions that align with your mission +LÄULZ PU[LYUHS YLZWVUZPIPSP[PLZ HUK promotes staff satisfaction Ensures more consistent, reliable, transparent products and services Provides a basis for subcontractor evaluation Reduces errors and rework Enhances your global competitiveness Improves operations management and control of access panels

For your clients. Provides even deeper insights to give your sample an edge +LSP]LYZ JVUÄKLUJL [OH[ `V\Y WYVJLZZLZ TLL[ PUK\Z[Y` standards Improves their ability to buy from you effectively Nurtures long-term relationships Ensures timely delivery

About Full Circle Research Co. -V\UKLK PU -\SS *PYJSL 9LZLHYJO *V PZ IHZLK PU 4HY`SHUK ;OL ÄYZ[ < : IHZLK VUSPUL JVUZ\TLY ZHTWSL WYV]PKLY [V LHYU 0:6 JLY[PÄJH[PVU -\SS *PYJSL THYYPLZ HK]HUJLK [LJOUVSVN` ÅL_PISL JVTT\UP[` Z[YH[LNPLZ and a CATI phone center to up recruitment and validation in ways previously cost-prohibitive from an online provider. Its Mixed-mode Validation ProcessTM (MVP) puts the company at the forefront of exceeding client niche segment demand. With more than 100 years of research experience in-house, Full Circle is committed to pushing the envelope on behalf of clients who want the purest, cleanest data available. To learn more about the company, visit iLoveFullCircle.com.

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TRENDS What’s Hot in Mobile ........................... 12 An in-depth look at mobile technology and product development that is shaping the mobile analytics and data acquisition landscape.

SOCIAL CONNECTION SURVEY ESSENTIALS In this Issue ......................................... 14 Get the inside scoop on our Cover Photography Sessions and the various magazine departments for this Special CROSSROADS issue of SURVEY.

SURVEY Magazine Social Media Connections ........................................ 28 A glimpse of some of the interactivity and conversations about SURVEY Magazine around the social media stratosphere.

CROSSROADS BIG DATA Parity Movie Posters ........................... 94

FEBRUARY WEB ROUND-UP What’s Clicking: Some of our most popular online articles ........................ 29

See what articles and featured content are the most popular on the SURVEY Magazine webisties.

We’ve pulled together some parity movie posters for our distinguished speakers, panelists and guests. A great way to remember their enormous contribution to our 2014 CROSSROADS Event Series. Enjoy.

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D E PA R T M E N T S

CONTENTS. MARCH, 2015

SURVEY SOFTWARE

Picking The Right Research Software Your Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2

SURVEY RESEARCH

Survey Response Rates . . . . . . . . . . . . . . . 3 9 The Elephant In The Room

MOBILE RESEARCH

Mixed Mode With Mobile Why It Matters . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2 Research Industry Evangelist. . . . . . . . 1 8 March 2015 Gayle Fuguitt, CEO, The ARF

Survey Buzz

Hot research topics and news . . . . . . . . . . . . . 2 0

Survey Web Round-Up

Updates from our online properties . . . . . . . . 2 9

010 SURVEY MAGAZINE

MARCH 2015

F E AT U R E Quality; that is one way to do it. . . . . . . . . . . . . . . . . . . 0 2

TECHNOLOGY TRENDSETTERS

2015 technology Trendsetters

See our selection of the 2015 SURVEY Magazine Technology Lifetime Achievers, Technology Leaders, Technology Visionary’s and Techies In Training.

Page

54

S URVEY

W H AT ’ S H O T I N

MOBILE

CONNECTIVITY One of the interesting themes that we’ve been spending a lot of time on in the last few months is the Internet of Things, or IoT. This is really in our view the third big wave of the Internet. As technology analysts, we think that [OPZ PZ NVPUN [V OH]L ]LY` ZPNUPÄJHU[ PTWSPJHtions across the tech industry. But interestingly, working with our colleagues across the research industry, we actually have found that this would have profound implications across a range of industries, even outside of technology. ;V W\[ [OPZ PU WLYZWLJ[P]L [OL Ä_LK 0U[LYUL[ which is really what we mostly thought about back in the 1990s, connected about a billion users to the Internet, primarily via their desktops. In the 2000s, we had the second wave, which connected about two billion people to the Internet via their mobile devices. What we’re talking about now with the Internet of Things is connecting about 20 billion or more things to the Internet in the course of the next decade. And if you think about what kinds of things really should be connected, or why

Internet of Things would we connect them, it’s anything from things in your home, like your smoke alarm or thermostat or security camera, to things on the THU\MHJ[\YPUN ÅVVY SPRL OLH]` PUK\Z[YPHS LX\PWment, to cars and trains and wearable devices. The Internet of Things is really being adopted for both economic reasons, but also for some societal reasons. From an economic perspective, companies are looking to both generate new revenue opportunities here, but also save costs. So just to give you some examples: from a revenue-generating perspective, you can now have your phone company effectively offer you a new service for connecting your car to the Internet. Obviously this will have a ZPNUPÄJHU[ I\[ WVZP[P]L ILULÄ[ [V [OL ZHML[` HUK the maintenance of that vehicle, where things can be monitored remotely, and in many cases updated remotely, saving a trip to the dealership. But also there is entertainment value for passengers in the backseat, for example, or providing functions like telematics navigation, et cetera.

We think the Internet of Things will be a transformational trend V]LY [OL UL_[ Ä]L [V [LU `LHYZ And we think that companies’ abilities to adapt and thrive in this new era of the Internet of Things is very likely to determine who the next set of winners and laggards will be in this new connected age. But if you step back and look at this from the overall perspective of our society as a whole, we also think that there’s going to IL ZPNUPÄJHU[ ILULÄ[Z [V O\THU safety, to our health, and to the environment. Simona Jankowski, Goldman Sachs Global Investment Research

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essentials. WHAT TO KNOW ABOUT THIS MARCH 2015 ISSUE

R. Jon Leiman Editor, SURVEY Magazine

In this issue ABOUT THE COVER

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S U R V E Y EVENTS

DATA

2015

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Look for SURVEY TIPS in our featured articles and briefs throughout the issue. Guaranteed to keep your surveys in tip-top shape.

SURVEY is a uniquely positioned publishing company that connects with over 110,000 business leaders around the world. We provide Customized Media Solutions for business-tobusiness (B2B) partners to enhance their content marketing strategies, messaging, and lead generation efforts globally.

Spring 2015 Meeting

Chuck Miller, President of Digital Marketing & Measurement (DM2) and Mark Menig, CEO of True Sample will present findings from three recent research-on-research initiatives in this one hour webcast program. Topic areas include: “Traditional vs. Non-Tradtional Sample”, “Foundations of Quality 2 Dataset Challenge”, and “A Comprehensive Analysis of Survey Sourcing, Platforms, and Lengths”.

W E B I N A R D E TA I L S DATE : Ma rc h 5 t h , 2 015

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THIS IS TECHNOLOGY EXCHANGE THAT DELIVERS. Attend In-Person or via LIVE Simulcast

CROSSROADS is a 4 part Executive Technology Exchange series reaching 4 major metropolitan cities through 2015. Experience true thought leadership and cutting edge Technology Exchange PU WLYZVU VY [OYV\NO SP]L ZPT\SJHZ[ MYVT `V\Y V^U VMÄJL VY TLL[PUN YVVT The premier Peer-To-Peer TECHNOLOGY EXCHANGE event series devoted to the open exchange of thought leadership programming for senior level executives across global industries. Connect with industry leading executives in our innovative executive “meet & greet” session environments. You’ll be amazed at the access that the CROSSROADS programming provides to our keynotes, presenters and panelists. We’re on tour to meet you.. Don’t miss it!

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Gayle Fuguitt CEO & President, The ARF

GAYLE FUGUITT

FEATURE

RESEARCH INDUSTRY EVANGELIST .H`SL -\N\P[[ ILJHTL [OL ÄYZ[ ^VTHU [V SLHK The ARF when she became CEO and president in April 2013. She is responsible for leading the ARF into its next chapter, navigating the many changes sweeping through the advertising, marketing, insights and analytics, and consumer engagement community. She served on the board and executive committee of The ARF from 2005 to 2012 and continues in these positions. As the leader of the ARF, an organization with a 75-year history and more than 400 members, Ms. Fuguitt serves as the voice of the industry and a champion for its global growth. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014. Ms. Fuguitt previously spent 32 years at General Mills, where she was most recently VP-Global Consumer Insights for over 18 years, managing a $150m annual research budget. At General Mills and throughout her career she has emphasized shifting professional research, insights and analytics, value proposition from execution to strategy, complementing traditional data reporting with predictive analytics, and ensuring that research is recognized as a board room function that best represents the voice of the consumer. With a career track record for sponsoring innovation, Ms. Fuguitt often has been at the forefront of industry change, keenly spotting opportunities and trends. Ms. Fuguitt is currently a member of Wharton’s Future of Advertising Advisory Board, a member of Ehrenberg Bass’ Advisory Board. She is a former board member of Converseon, a social media agency, MarketTools from 1999-2011 and Iconculture for eight years and was a founding board member and Chair of the AC Nielsen Center for Market Research at the University of Wisconsin-Madison, and a UW Madison School of Business Board member. A passionate supWVY[LY VM UVU WYVÄ[Z ZOL YLTHPUZ H [Y\Z[LL H[ [OL Minneapolis Institute of Art.

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FEBRUARY 2015

Howard Chou - iModerate Technology is a key ingredient ^OLU P[ JVTLZ [V ÄUKPUN [OL most innovative way to conduct research. A craftsman can only go as far as the tools that he or she has available, right? That said, there is no shortage of tools to choose from. Selecting which one is right for you can be challenging; decisions don’t always just boil down to considering cost and cool features. There are many factors to weigh, from respondent experience to data output and everything in between. I’ve highlighted a few major areas that are crucial to examine when selecting the software tool that is right for your current needs and future objectives.

Technology is key

Picking the Right Research Software Your Checklist SURVEY Magazine: February 2015 - Picking the Right Research Software

SURVEY Magazine: February 2015 - Picking the Right Research Software

DID YOU KNOW?

SURVEY

tip

While a majority of software companies are leaning more towards user friendly GUIs.

The capability of tools varies greatly, and there are a few factors to consider when choosing one that meets your needs:

here is

Your Checklist Capabilities: Dynamic capabilities:

If you plan on having dynamic questions, such as mimicking a shopping cart experience or determining areas of interest via heat map, then you’ll need a roI\Z[ Z`Z[LT JHWHISL VM ÅL_PISL J\Z[VTPaH[PVUZ 6U [OL ÅPWZPKL PM TVZ[ VM `V\Y YLZLHYJO JVUZPZ[Z VM ZH[PZMHJtion surveys on recent hotel stays, you won’t need an overly complicated tool.

Integration with outside software:

Do you have the capability to integrate with other software or incorporate computer language for custom research studies? Does your research need that capability and, if so, to what extent?

Bandwidth: Media streaming:

Do you need to include videos and other media into your studies? If so, does the system allow you to upload and play it securely or do you need to implement a media host service? 024 SURVEY MAGAZINE

MARCH 2015

Approximately how many respondents do you expect to have coming through your system at a given time? If you need to test 5 video ads with 3,000 respondents in only a week of ÄLSK [PTL `V\ T\Z[ JVUZPKLY [OL bandwidth capabilities and how they affect pricing.

User Expertise: Consider the technical expertise of the individual that will be using the software – how does their skill set align with the complexity of the tools that you’re considering? While a majority of software companies are leaning more towards user friendly GUIs (Graphic User Interface) designs, many require advanced knowledge in survey logic and functions.

Human resources: Will you need to hire a programmer or add more depth in that KLWHY[TLU[ [V LMÄJPLU[S` utilize this system? Or can you train your current staff to use it

effectively?

Comfort with code: Some survey tools can be used fairly easily with their GUI (see above) while advanced survey tools will require a programmer to create custom codes or scripts to implement.

Common language:

Consider the computer language that the system uses – is this one that is frequently used (like JavaScript) which will make support HUK YLZV\YJLZ LHZPLY [V ÄUK or does it use a less common language (like PERL)?

Technical support:

Most systems have a ticketed email support, but the timing of the responses can vary from a couple of hours to 48 hours. If you do time sensitive research, you most likely need a fast response time in case something fails during that set up.

SURVEY Magazine: March 2015 - Picking the Right Research Software

SURVEY Magazine: February 2015 - Picking the Right Research Software

What kind of DATA do you need? Data output: It’s essential to work backwards when considering a tool. Perhaps

Picking the Right Research Software Your Checklist 1

Recording capabilities: Do you need to track the order of events in a survey, such as the order of concepts shown in a randomized presentation of concepts? Or do you need to know what menu item was seSLJ[LK ÄYZ[ PU HU VYKLYPUN simulation?

026 SURVEY MAGAZINE

MARCH 2015

2

Reporting options: Some survey tools offer an abundance of robust reporting capabilities including charts and graphs that are easy to deliver and present. Alternately, there are TVYL JVZ[ LMÄJPLU[ solutions in which you can manually build the necessary charts and graphs.

3

Dashboard: Does this software offer a dashboard or reporting link for clients to access the data fairly easily?

How customizable are these dashboards and links?

4

Extra software: Will you need extra software (such as SPSS) to deliver the data set? Some clients will require HU LKP[LK ÄSL MVY [OLPY deliverable.

SURVEY Magazine: February 2015 - Picking the Right Research Software

the most important question that you’ll ask yourself is what do you need from the output? What kind of data do you need to deliver or present? There are many tools that offer real time data tracking and topline reporting and you will need to weigh ^OPJO VUL Ä[Z `V\Y YLZLHYJO ULLKZ [OL ILZ[

Future:

SURVEY

tip

Thinking about your long term goals, how advanced do you see your needs becoming? You may want to ask yourself the following questions in order to license a tool that not VUS` Ä[Z ^P[O `V\Y J\YYLU[ ULLKZ I\[ HSZV aligns with your future goals.

Outgrowing the software capabilities

Do you foresee your programmers outgrowing the capabilities of the software? If they’re constantly creating custom code to meet the demand of new, but commonly requested, functionalities, the answer might be yes.

Cutting edge technology

Do your goals require you to have cuttingedge technology, or are more rudimentary [VVSZ Ä[[PUN ^P[O `V\Y ULLKZ& @V\ TH` consider the software company’s long term plans and how it intends to improve its capabilities. Many survey tools have constant upgrades and new releases to stay up to date with new technology trends.

Is the software mobile friendly

Will this survey tool keep up with the ever changing mobile and tablet technology? Is mobile research important to your business?

What is your price point

Will your number of completed interviews be within your price point? Some companies have minimum contracts so make sure these are thought out ahead of time.

Technology is key

;OLYL PZ UV VUL ZPaL Ä[Z all solution to choosing a software tool for research. Keeping in mind the global picture beyond just the technical aspects is vital to achieve the best results for your research. Feel free to comment below with any questions!

Picking the Right Research Software Your Checklist

SURVEY Magazine: March 2015 - Picking the Right Research Software

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Surveys are powerful research tools for collecting feedback. When crafted JVYYLJ[S` [OL` PSS\TPUH[L ]HS\HISL ÄYZ[OHUK PUZPNO[Z MYVT YLZWVUKLU[Z [OH[ would not be discovered otherwise. [ JUNE 2014 ]

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7LYOHWZ `V\»YL RPJRPUN HUK ZJYLHTPUN I\[ `V\»]L ÄUHSS` KLJPKLK [V alter your research design to capitalize on mobile devices. We refer to this as a “device agnostic” approach, a research design that empowers the consumer to self-select how they respond to a survey. [ SEPTEMBER 2014 ]

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Combining the Power of Predictive Analytics and Survey Data Catherine Frye – Business Analytics Solutions Manager, IBM Joseph Mahoney – Client Technical Professional, Business Analytics, IBM

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SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

Consumers—our clients’ customers—now live a good part of their virtual lives on their mobile devices. While that doesn’t mean they’ve abandoned their desktops and laptops entirely, rather than staying constantly tethered to their desks, they now use mobile devices to do a lot of the things that used to keep them tied to their PCs.

Mixed Mode with Mobile By John Bremer, Chief Research and Strategy Officer, Toluna

Why It Matters That, of course, includes taking surveys. In fact, in 2013, mobile users made up about 10 percent of a typical respondent sample. By the end of this year we expect that number to rise to 25 percent or more. And that makes it critical that MR professionals understand how mobile survey-taking impacts the way we plan, construct and analyze surveys that may be taken either solely on mobile devices or in any combination of mobile devices, desktops and laptops.

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For one thing, it’s important that we understand that the survey experience for mobile survey takers is somewhat different than that for PC and laptop users, making mobile survey-takers a breed apart. 6UL WSHJL [OH[»Z YLÅLJ[LK PZ PU completion rates, which tend to be lower than those for PC and laptop users.

A Breed Apart

See the graph on the next page, which maps out mobile users’ completion rates in the U.S., the UK, Germany and France. While completion rates are the best in the U.S., they still stand below those for PC and laptop users.

SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

To really understand mobile users, ^L ÄYZ[ ULLK [V ZLL [OH[ [OLPY Z\Yvey-taking isn’t one-dimensional. ( ZPNUPÄJHU[ WLYJLU[HNL VM TVIPSL survey takers (almost 40 percent in the U.S.) also take surveys on their laptops or PCs. This number is larger in other countries. It is clear that they are active surveytakers using mobile when it best Ä[Z PU[V [OLPY HJ[P]L SP]LZ

Mixed Mo But Not All Modes Produce the Same Experience

Note: Completion Index = (% Completes From Mobile)/(% Starts From Mobile)

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“

Digging Deeper While there are ‘mobile-only’ surveys, most surveys remain mixed-mode, with mobile users making up an ever-increasing percentage of those studies—meaning that their impact on those studies is also constantly deepening. To really analyze the impact of mobile, it’s necessary to separate them out and look at the breed apart that they really are.

ode

01

02

Why It Matters Toward that end, a sort of experiment within an experiment took place as part of a recent study, ‘The Foundations of Quality’ survey conducted on behalf of the Advertising Research Foundation (ARF). Seventeen providers contributed samples in this multi-mode, multi-component study. And, while a lot of instruction was given regarding the samples, none was offered relative to mobile users. Nevertheless, a substantial number of mobile users took the survey. Once analyzed as a group, those that took the survey via a mobile phone had some different characteristics compared to those that took the survey on another device.

;OL ÄYZ[ Z[H[PZ[PJ [OH[ Q\TWLK V\[ was that those using their mobile phone had a large suspend rate of 21.4 percent, as compared to 7.8 for laptops/PCs and 8.8 for [HISL[Z ([ ÄYZ[ NSHUJL [OH[ ^V\SK seem like a large percentage. But looking through the data, it became apparent why it was large.

Mixed Mode with Mobile The median length of interview (LOI) for smartphone users was an incredible 43.1 minutes. Forth-three minutes! That LOI was almost 20 minutes larger than the median interview length for those that took the survey via a PC or Laptop. That makes the suspend rate of 21 percent understandable.

21%

SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

Response Characteristics ARE NOT The Same By Mode

deeper look Here’s an even deeper look at why that’s true. Generally speaking, the number of speeders through a multi-mode survey is determined by taking one-half the median LOI for the whole survey and gauging which percentage of the sample fell below that number. Given that KLÄUP[PVU [OLYL ^LYL HSTVZ[ UV ZWLLKLYZ PU [OL NYV\W \ZPUN [OLPY TVIPSL WOVULZ )\[ PM ^L ZLWHYH[L V\[ [OL ZTHY[WOVUL \ZLYZ PU [OPZ Z[\K` HUK \ZL OHSM VM [OL TPU\[L ÄN\YL HZ V\Y guide, we see that there were more speeders in the smartphone and other mobile phone categories than in the PC/Laptop and Tablet groupings.

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04

Using Aggregate Measures Suggest Almost No Speeders in the Phone Groups Device PC / Laptop Tablet Smartphone Other Mobile

Median LOI 24.7 28.9 43.1 50.4

Speeders Old Rule 6.8% 2.4% 0.6% 1.2%

03

Device Cut-Off 12.4 14.5 21.6 25.2

Speeders Device Rule 6.3% 5.0% 7.6% 10.6%

Using another widely accepted measure of survey quality, response variance metrics, Smartphone users KPK ZOV^ MHPYS` ZPNUPÄJHU[ KLJYLHZL late in the interview, perhaps signaling some decreased interest. However, if the sample is split by those who ^LYL PKLU[PÄLK HZ ZWLLKLYZ \UKLY [OL KL]PJL ZWLJPÄJ Y\SL HUK [OVZL [OH[ ^LYL UV[ PKLU[PÄLK HZ ZWLLKLYZ [OVZL ^OV ^LYL UV[ PKLU[PÄLK HZ ZWLLKLYZ show similar levels of quality as those who were using their PC or Laptop to take the survey.

Speeding Is Not the Only Quality Metric Response Variance Metrics Index Early Variance Middle Variance Late Variance

Speeders

Non Speeders

59 72 43

110 94 91

Note: In this chart higher is generally better and the values are indexed to the PC/ Laptop values so a value of 100 means the same value as the PC/Laptop group.

What It All Means Most of the talk in the MR industry is about mobile device research as a standalone activity. The reality is that most research done on a mobile device are via mixed mode surveys. Thinking about how to plan and analyze those surveys is important in generating the best data is vitally important. In the process, we’ve learned that there are a lot of people willing to take very long surveys on their mobile devices. This fact has an impact on the quality of the data obtained in this way. It’s hard to say just how much long-term damage might be done by pummeling users with extra-long surveys. (Some researches recommend limiting mobile surveys to just 10 minutes.)

What is clear is that

Mixed Mode with Mobile

more research is necessary to effectively fold the new breed of mobile users into the MR fold. In the meantime, for quality purposes, we need to consider mobile users separately from PC and Laptop users in determining the quality of the data.

Why It Matters

SURVEY Magazine: March 2015 - Mixed Mode With Mobile - Why It Matters

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survey response rates the ELEPHANT in the room PAPER-BASED

CUSTOMER SATISFACTION INDEX

10% JOHN COLDWELL Managing Director InfoQuest

“The American Customer Satisfaction Index found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which can only provide a straw poll of the customers’ opinions.”

RECENTLY, I’ve been researching the general subject of Survey Response Rates. My normal interest in the subject became elevated when I ran across an article having to do with the ACSI.

CUSTOMER SATISFACTION INDEX While it’s not news that electronic survey response rates have been steadily eroding for the past twenty years, I was very surprised to read that, in at least some cases, they were now performing similarly to the long-maligned paper survey. After reading the statement, various additional questions sprang to mind; chief among them, is that response range indicative of the entire industry, or is it a product of something that ACSI is doing? I must have visited 75 web sites in a search for the answer to that question. The results were decidedly mixed. MORE >

SURVEY Magazine: March 2015 - Survey Response Rates - The Elephant In The Room

SURVEY Magazine: March 2015 - Survey Response Rates - The Elephant In The Room

survey response rates First off, of the thousands of web survey providers out there, I ran across quite a few claiming they had achieved some pretty lofty response rates. In support of supposedly “proprietary techniquesâ€?, I found companies claiming that they had achieved 30%, 50%, even 80% response rates. One company even claimed to have hit 100%, more than once. Most of those assertions, however, seemed to have caveats, both openly stated and inferred, attached to [OLT" X\HSPĂ„LYZ SPRL ¸H Z\Y]L` VM H ]LY` small body of very closely intertwined customersâ€?. In other words, many of the high response rates were probably based on having sent out ten survey invitations. After discounting those sort of claims, and after reading between the lines on other sites, it was clear that no-one anywhere was making claim that they can consistently hit numbers anywhere near those kind of totals. In fact, no-one anywhere seemed to make any kind of claims at all as to what they can consistently hit. No averages, no medians, no realistic expectations or long term histories of any kind.

the ELEPHANT in the room Secondly, in my travels I ran across quite a number of academic and research company generated articles which, though presenting another fairly broad range of results, seemed to average out to a reasonable expectation of something in the 10% to 15% range, and probably trending closer to the lower number. I ^HZ UV[ HISL [V SVJH[L H KLĂ„UP[P]L ]VPJL VM [OL PUK\Z[Y` on the matter, but will continue looking when or as time allows.

One opinion that I did run into over and over again what that response rates to surveys in general - and of course most references on the web are to paper, internet or telephone - have ALL been declining over the WHZ[ [LU `LHYZ 0 Ă„UK [OH[ PTTPULU[S` ILSPL]HISL NP]LU our own history, which has been consistent with that trend. In the mid and late ‘90’s, we consistently came in at 75% to 80%. By the mid to late ‘00’s though, we dropped to closer to 70%, sometimes less. In the current decade we are so far running closer to 68%, and sometimes less.

There has been plenty of teeth gnashing and navel gazing around here in recent years as we have repeatLKS` [YPLK [V ÄN\YL V\[ ^O` ^L HYL UV SVUNLY OP[[PUN [OL RPUKZ VM U\TILYZ ^L \ZLK [V YV\[PULS` LUQV` >L]L YL]PL^LK V\Y VWLYH[PVUZ V\Y ]HSPKH[PVU WYVJLK\YLZ [OL JVU[LU[ VM HK]HUJL UV[PÄJH[PVU SL[[LYZ [OL JHSSLYZ we use, anything we could think of that might be having an impact on response rates and, with rare exceptions, we found nothing. The simple truth seemed to be that what worked like a charm in 1995 is simply not working as well in 2015. ;OLYL HYL [^V MHJ[VYZ OV^L]LY [OH[ HYL KPMÄJ\S[ [V LZJHWL -PYZ[ PU J\Z[VTLY ZH[PZMHJ[PVU Z\Y]L`Z were still a relatively new phenomenon. Companies and people were just starting to understand the value of surveys, and we had the clearly better mousetrap. In the intervening twenty years, however, everybody, and I mean EVERYBODY, has jumped onto the proverbial bandwagon. In 1995, surveys were an interesting novelty, an intriguing idea. Today they are everywhere. We are bombarded by them wherever we turn, often unable to avoid them, even when we’d prefer to. You can’t conduct business online, can’t buy something in a department store, can’t buy a light bulb at Home Depot without being asked to participate in a survey. It’s become a near glut, and like the trees in a forest, after a while you no longer even see them.

Perhaps at this stage I should explain, for those of you who are unaware of InfoQuest, what it is we do HUK OV^ ^LYL YH[OLY KPMMLYLU[ )HJR PU H JV\WSL VM N\`Z KL]LSVWLK H ^OP[L WSHZ[PJ IV_ ^P[O Ä]L compartments and a deck of cards that we use for customer satisfaction surveys. Nowadays the box ^V\SK WYVIHIS` MHSS PU[V [OL ºNHTPÄJH[PVU JHTW 0[ ^V\SK WYVIHIS` HSZV IL JVUKLTULK HZ VSK MHZOPVULK and clunky. Well, here’s the thing. Our clients are all in business-to-business (B2B). Typically they’ll have IL[^LLU HUK J\Z[VTLYZ ^OV HYL HSS KPMMLYLU[ PU [OLPY WLYZVUHSP[PLZ ULLKZ HUK ^HU[Z HUK WYVÄ[ability). Using the clunky old-fashioned box we are able to pose up to 60 questions and statements in any language from Afrikaans to Farsi and get them a response rate they can work with.

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The second factor is the growth of informational incompetence among our clients. In the early 90’s we dealt with generally small companies, often “mom and pop” operations who generally knew their customers pretty well. Today we are mainly dealing with multi-billion dollar, multi-national conglomerates who have decrepit CRM systems, who take every informational shortcut they can when assembling a customer list, and who consistently have us trying to validate former employees, former customers, non-decision makers, and the dearly departed. In other words, a big part of our problem is application of the theory of garbage in, garbage out.

survey response rates the ELEPHANT in the room

SURVEY Magazine: March 2015 - Survey Response Rates - The Elephant In The Room

5%

SURVEY Magazine: March 2015 - Survey Response Rates - The Elephant In The Room

15% survey response rates

But we’ve still got an average response rate that is six times higher than a web-based survey.

the ELEPHANT in the room

So, back to the 5% to 15% response issue.

The problems are + 01 A low response rate will tend to garner feedback from the two ends VM [OL ZWLJ[Y\T ¶ [V[HSS` ZH[PZÄLK [OYV\NO [V [V[HSS` KPZZH[PZÄLK ¶ PU H YH[PV VM KPZZH[PZÄLKZ [V ZH[PZÄLK Those in the middle are the least likely to respond.

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+ 02 The unbalanced response will end up becoming an add-on to the company complaints procedure.

%

So for me its been the Elephant in the Room for years. No-one talks about response rates and yet, particularly in the B2B arena where the typical organisation has only a few hundred customers, then a good, high response rate is a key component to having feedback that is ‘useful’ rather than being “interesting”. And data based on low response rates is downright dangerous and should carry a health warning.

+ 03

+ 04

If you have only, say, 100 most important customers, then to hear back from only 5 to 15 of them can be depressing.

And NOT hearing back from the other 85 to 95 can be seriously dangerous if the CEO was thinking of making strategic decisions based on the feedback.

SURVEY Magazine: March 2015 - Survey Response Rates - The Elephant In The Room

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Grow Your Share of Wallet ;OL >HSSL[ (SSVJH[PVU 9\SL PZ H YL]VS\[PVUHY` KLÄUP[P]L N\PKL MVY ^PUUPUN [OL IH[[SL for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach ”the Wallet Allocation Rule” that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. >P[O ;OL >HSSL[ (SSVJH[PVU 9\SL THUHNLYZ ÄUHSS` OH]L [OL TPZZPUN SPUR [V I\ZPULZZ growth within their grasp the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth.

¸;OPZ PZ P[ -PUHSS` ZVTL[OPUN KLÄUP[P]L HIV\[ what it takes to win the battle for share of customers’ hearts, minds, and wallets.” Peter Jueptner, EVP of Strategy and New Business Development, Esteé Lauder Inc.

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w w w. Wa l l e t R u l e . c o m By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

What is The Wallet Allocation Rule? ;OL >HSSL[ (SSVJH[PVU 9\SL PZ H YL]VS\[PVUHY` KLÄUP[P]L N\PKL for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the Wallet Allocation Rule - that is proved to link to the most important measure of customer loyalty: share of wallet.

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Without mobile your sample's not complete If your sample doesn’t include smartphone and tablet users, it’s not complete. SSI sample delivers mobile survey-takers via the top-rated QuickThoughtsTM app. QuickThoughts is multi-platform, global, and seamlessly integrated into SSI’s third-party verified sample blend. For sample that covers ALL your target populations. To view demos of our SSI QuickThoughtsTM solution and our mobile friendly survey design, visit: www.surveysampling.com/demos

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Are you listening?

Your employees and customers want to be heard! 4eR]c IRO EdaeRhb ^ŪRab M Voice of the Customer M]Q Voice of the Employee b^ZdcW^] cVMc MZZ^fb h^d c^ YRR_ M _dZbR ^] Pdbc^\Ra M]Q R\_Z^hRR bMcWbSMPcW^] M]Q Z^hMZch͙

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SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Brendan Light Group Vice President, Shopper and Retailer Insights InContext Solutions

What do you look for in terms of design or performance of technology? For design, applications that allow techniques that go beyond top-of-mind, rational responses. For performance, my three key objectives are usability, reliability, and scalability.

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? I think virtual experiences are the biggest and most immediate opportunities out there, but more broadly speaking I see all of the approaches that go beyond rationalized responses typical of traditional techniques will grow- virtual, neuro, biometrics, projective techniques, implicit association, etc.

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TECHNOLOGY VISIONARY - BRENDAN LIGHT What is your approach to technology innovation? Surveys are boring- we have to pay people to take them. Video games are fun- people pay to play them. Make research fun and you’ll get better results. I dragged Ipsos-ASI onto the Internet in 1994 by pushing for the creation of a website. After a stint HZ [OLPY ÄYZ[ ¸^LITHZ[LY¹ 0 ^V\UK \W KYP]PUN [OL creation of the Interactive Research department. At the birth of online research in the mid-90s, I ÄN\YLK V\[ OV^ [V IYPUN H JVW`[LZ[PUN TL[OVKology to online research and how to integrate emerging ad units into web testing. Today we look back at this as simplistic- at the time, it didn’t exist. Since then I’ve focused on the intersection of entertaining respondent experiences and insightful analytic deliverables. The more fun a respondent is having the less they are over analyzing the information they are sharing with us. This has resulted in deeper insights than traditional

approaches. I spent 10 years at BuzzBack MVJ\ZPUN VU KL]LSVWPUN X\HU[PÄHISL WYVQLJ[P]L techniques and easy to use data visualizations. -VY PUZ[HUJL 0 PU]LU[LK [OL ÄYZ[ VUSPUL JVSSHNPUN technique and the only concept highlighting to capture feedback down to the individual pixelthis matters when you’re trying to identify if it’s the bowl of fruit on your packaging that people don’t like or just the blueberries. My applications don’t require people to spend more time than normal surveys- people just do because they’re LUNHNLK 0 HSZV PU]LU[LK [OL ÄYZ[ ^VYK JSV\K reporting system for verbatim responses, vastly improving the ease with which clients navigate open end responses. I’m now focusing my energies in virtual experiences research- previously I could only aspire to bring some of the properties of fun gaming to research. Now I am innovating literally on top of a video game platform. Rather than focusing on WYVQLJ[P]L X\HSP[H[P]L [LJOUPX\LZ [OH[ ÄUK PU[LYLZ[ing ways to get respondents to tell us things, I’m now focusing on what we can learn from observing behaviors and identifying ways to tap virtual experiences to open up doors to new areas of ethnographic learning.

ABOUT BRENDAN LIGHT Brendan is blazing new grounds in online virtual shopper research, balancing global client projects with spearheading product development at InContext Solutions.

Brendan Light

Group Vice President, Shopper and Retailer Insights InContext Solutions Brendan.Light@InContextSolutions.com @InContext

Technology Visionary

Technology Recognition

With over 20 years of research experience, he most recently led research and NPD for BuzzBack. He also served as Research Director for Grey Interactive and Global Director of Ipsos-ASI Interactive.

He has been elected a member of the prestigious Market Research Council, has won the ARF Great Minds Award for Innovation, the MRS/ASC Technology Effectiveness Award, and was recognized as a Technology Trendsetter by Survey Magazine.

LOCATION

CONTACT

To learn more about InContext Solutions visit

Chicago, IL

(312) 462-4198

www.InContextSolutions.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Nathaniel Bordy Senior Geodemographer Marketing Systems Group

What do you look for in terms of design or performance of technology? When thinking about design or performance, I always try to keep [OL ÄUHS NVHS PU TPUK :VTL[PTLZ there can be more than one way to YLHJO [OL ZVS\[PVU I\[ ÄUKPUN [OL quickest way to achieve all of the results requires vision, direction, and execution. Design needs to keep all three in mind, and technology is the driver.

TECHIE IN-TRAINING What do you see as the next big game changer in research technology? ( IPN NHTL JOHUNLY PU YLZLHYJO [LJOUVSVN` JV\SK IL ÄUKPUN H ^H` [V JHW[\YL HUK \ZL IPN KH[H TVYL LMÄJPLU[S` ;OL WV[LU[PHS PZ [OLYL HSYLHK` [V HJJLZZ YPJO Z[VYLZ VM KH[H! [OL RL` PZ ILPUN HISL [V TPUL KH[H ^P[O WYLJPZPVU HUK LMÄJPLUJ` and quickly repurpose it.

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TECHIE IN-TRAINING - NATHANIEL BORDY Suburban geography has always been a colloquialism in the Geographic Information Systems (GIS) world, yet despite its everyday \ZHNL [OLYL PZ UV YLHS NLVNYHWOPJ KLÄUP[PVU MVY ¸Z\I\YIZ¹ ;V KH[L [OL VUS` JSHZZPÄJH[PVU MVY H unit of geography is either urban or rural, and nothing in between. After continued requests, 5H[OHUPLS )VYK` ^HZ KYP]LU [V ÄUK H ZVS\[PVU [V meet client needs. Nathaniel’s determination and passion for GIS led the team to develop a KL[HPSLK TL[OVKVSVN` [OH[ HJJ\YH[LS` KLÄULZ three levels of suburban zones surrounding an urban core. “MSG always strives to provide quality solutions for our clients,” says Bordy. “I was determined [V YLKLÄUL Z\I\YIPH PU H ^H` [OH[ ^V\SK IL \ZLful to the market research community. It was a real trial and error process. It took our GIS Team several attempts to nail down the complex methodology and develop a quality solution.” 5H[OHUPLS»Z ÄYZ[ .0: L_WLYPLUJL ^HZ PU SVJHS government, as a Technician for the Lycoming

County (PA) Planning & Community Development Department. He assisted in mapping and data collection for a stormwater runoff study in Williamsport, PA. This led to other positions within the county, including GIS Analyst for a countywide tax reassessment and Land Records Coordinator, where he designed a database tracking system for the newly implemented <UPMVYT 7HYJLS 0KLU[PÄJH[PVU :`Z[LT Nathaniel’s specialty is database development, which involves managing and maintaining many large databases. He has contributed to team projects at MSG, including the building and maintaining of an up-to-date and accurate composite national geocoding address locator, as well as the analysis and creation of a new method to determine and stratify suburban geographies. When he’s not analyzing GIS data, Nathaniel enjoys traveling and reading. He lives in Drexel Hill, PA, with his wife, Mary Alice, and their two recently adopted rescue Pomeranians, Cole and Riley.

ABOUT NATHANIEL BORDY In his 8+ years at Marketing Systems Group, Nathaniel has gained extensive experience in GIS Mapping and database development. He provides expert GIS support for clients who require a combination of customized mapping with demographic analysis.

Nathaniel Bordy

Senior Geodemographer Marketing Systems Group nbordy@m-s-g.com

“

Techie In-Training

In my mind, Tech innovation is about HU[PJPWH[PUN JSPLU[Z» ULLKZ HUK ÄUKPUN HU answer quickly. It’s a lot like jumping hurdles. If you have the vision to see what the next big hurdle in the industry might be you can stay ahead and continue to lead by innovation. Trying to have a solution ready almost before it’s needed always keeps me focused on what’s next, poised to make that next jump.

What is your approach to technology innovation?

“

LOCATION

CONTACT

To learn more about M-S-G visit

Horsham, PA

215.653.7100

www.m-s-g.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Steve August *OPLM 0UUV]H[PVU 6MÄJLY Focus Vision

What do you look for in terms of design or performance of technology?

“

Ultimately, we are in the decision support business and I see tremendous opportunities to make our current tools more able to present the right information at the right time.

“

More than design and performance, I think in terms of creating experiences. Design and performance are elements that are leveraged to create the experience. I look at the user goal and then design and performance orients around that. Ultimately the goal is to create an experience for the user that makes them feel like they are moving much faster and accomplishing more than they could previously. The most satisfying thing to me is creating something that the user didn’t know to ask for, but can’t live without now that they have it.

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? The biggest game changer I see in research tech is integrating the pieces we already have. While there is rightly a big focus on the new and cutting edge PUUV]H[PVUZ [OLYL PZ Z[PSS HU PTTLUZL HTV\U[ VM PULMÄJPLUJ` PU YLZLHYJO PU [LYTZ of fusing qual, quant, social and information coming off business intelligence systems.

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TECHNOLOGY LEADER - STEVE AUGUST :[L]L (\N\Z[ PZ *OPLM 0UUV]H[PVU 6MÄJLY VM FocusVision. A pioneer in online qualitative research, he created Revelation, the industry leading platform for mobile diaries, insight communities and bulletin boards. From 2007 leading up to its acquisition by FocusVision Steve served as Revelation’s Founder and CEO. Prior to Revelation, Steve was a Principal of KDA Research where he fused technology to develop innovative research techniques and methodologies. A pioneer in online qualitative research, Steve created Revelation|Next®. Previously, at KDA Research, Steve used technology to develop innovative research techniques and methodologies.

of clients from Hewlett Packard, Philips and P&G, to the San Francisco Zoo. )LOPUK [OL [P[SLZ `V\»SS ÄUK ZVTLVUL ^OV»Z fascinated with design, technology and smart methodology - and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. In his several lives before Revelation, Steve turned his hand to video documentaries, business intelligence consulting, and songwriting, including several TV credits. In fair weather, Steve can be found plying the local waters of the Portland, OR area in sailboats of various sizes.

Steve has 15 years of diverse technical and creative experience from successful stints as a system administrator, webmaster, multimedia producer, and business intelligence software consultant. He has worked with a wide range

ABOUT STEVE AUGUST 0UUV]H[PVU PZ YLHSS` HIV\[ PKLU[PM`PUN SLHWZ PU LMMLJ[P]LULZZ HUK LMÄJPLUJ` ,MMLJ[P]LULZZ PZ HIV\[ KVPUN [OPUNZ IL[[LY LMÄJPLUJ` HIV\[ KVPUN [OPUNZ faster and with less effort.

Steve August

*OPLM 0UUV]H[PVU 6MÄJLY Focus Vision saugust@focusvision.com

What is your approach to technology innovation? The bigger the innovative, the more value in terms of time, money, opportunity, experience or capability gets unlocked. Most human activities are consistent and unchanging – gather information, understand that information in the context of our endeavors, and ultimately make decisions based on that understanding.

“

Technology simply supports those activities. So I always look at what needs to be accomplished, the points of pain, and then apply technology to greatest effect in solving the pain points.

“

LOCATION

CONTACT

To learn more about Focus Vision visit

Stamford CT.

(203) 961-1715

www.focusvision.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Jason Muxlow Senior Director, Technology Gongos, Inc.

What do you look for in terms of design or performance of technology? 0 ÄUK T`ZLSM KYH^U [V technology that seamlessly supports VUL»Z ^VYRÅV^ ]LYZ\Z dictating what the ^VYRÅV^ ^PSS IL Features can always be added, but a technology’s inherent ÅL_PIPSP[` LP[OLY L_PZ[Z from the outset, or it doesn’t.

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? It appears that most players are looking for game changers in the data collection realm. Yet, I believe there’s greater potential for opportunity in designing technology to help clients better grasp what all of the information at their disposal means. When we make organizations more intuitive, we will have changed the game.

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TECHNOLOGY LEADER - JASON MUXLOW As Senior Director, Technology, Jason oversees all aspects of developing and implementing the technology initiatives at Gongos, Inc. With a hands-on approach, Jason empowers an agile group of individuals whose backgrounds in web and app design and development, rich media and NHTPUN LUYPJO [OL [LHT»Z T\S[PSH`LYLK Å\LUJPLZ He also oversees the infrastructure team responsible for everything from systems and servers, to compliance and data management. He understands the needs of insights professionals through and through – and is happily married to a senior researcher. Jason is a member of the Gongos Enterprise Strategy team. Unique contribution to technology: Every company at some point is faced with build or buy questions. At Gongos, it’s been in the company’s DNA from the get-go to apply its entrepreneurial mindset toward the development of technology. It’s no surprise then, that the company’s long-time head of development can best be described as a self-taught, dogged technologist who approaches initiatives with a sagacious eye. From the creation of the company’s proprietary JVTT\UP[` WSH[MVYT [V ILPUN ÄYZ[ [V THYRL[ ^P[O its companion app, Jason has kept Gongos

on the forefront of delivering on its innovation promise. His tendency to take the needs and pain points of users personally has led to an increasingly agile approach to architecting technology for a diverse group of stakeholders. Perhaps Jason’s most undiscovered contribution to date is the 2015 launch of Instinct™, the company’s decision intelligence platform that has been painstakingly developed—515 days and counting— across two countries, 44 sprints, and a team of over 30 individuals. This next gen platform will eventually house the company’s entire portfolio of digital offerings, and move corporations from insight generation to real-time collaboration and aggregate learning. 1HZVU»Z ZWOLYL VM PUÅ\LUJL OHZ UL]LY ILLU TVYL encompassing than it is today, as his enterpriselevel position fuels his ability to consult with researchers, data scientists and integration architects across the company’s business units: Gongos Research, O2 Integrated and Arti|fact. His unwavering mission is to further shape technology that supports the company’s integrative approach to decision intelligence.

ABOUT JASON MUXLOW Throughout his 17-year tenure, Jason has felt industry shifts as dramatically HZ HU` YLZLHYJOLY PM UV[ TVYL (ZZLZZPUN HUK YLÄUPUN [LJOUVSVN` TLHU[ L]VS]PUN [V TLL[ [OL ULLKZ VM HU PUK\Z[Y` SHYNLS` KLÄULK I` JVSSLJ[PVU methods. Yet a restless dissatisfaction with third-party technologies often led to Jason building things from the ground up.

Jason Muxlow

Senior Director, Technology Gongos, Inc. jmuxlow@gongos.com

What is your approach to technology innovation? To start by listening for the need, rather than merely responding to a request. I like to spend my time wisely, modeling Albert Einstein’s quote:

“

If I had an hour to solve a problem, I’d spend 55 minutes KLÄUPUN [OL WYVISLT HUK 5 minutes thinking about solutions.

“

Albert Einstein LOCATION

CONTACT

To learn more about Gongos, Inc. visit

Auburn Hills, MI.

248-239-2300

www.gongos.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

What do you look for in terms of design or performance of technology? I look for technology that SVVRZ HUK MLLSZ SPRL P[ Ä[Z within a user’s daily life. It needs to be intuitive, easy to use, with strong visuals and a clean design. My users are both respondents and researchers, and I look for design that feels like the rest of the internet they are constantly interacting with, not just in the world of surveys – I see a real difference in how engaged users are when we achieve that.

Anthony Germinario Director of Technical Product Management BuzzBack Market Research

Photography by: Paula Vasone - www.paulavasone.com

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? I think the next game changer is the ability to always be close to respondents by using mobile technology, wearables, and passive data capture across devices. A SV[ VM [OL PUMYHZ[Y\J[\YL PZ YLHK` MVY \Z ¶ I\[ ÄN\YPUN V\[ OV^ [V NL[ YLZWVUKLU[Z [V include us in this person-to-device relationship is the key. This has the potential to HSSL]PH[L H SV[ VM [OL KH[H ]LYPÄJH[PVU HUK YLZWVUKLU[ HJJLZZ PZZ\LZ ^L HYL MHJLK with in survey research, but it’s foreign to most of today’s researchers. 062 SURVEY MAGAZINE

MARCH 2015

TECHNOLOGY LEADER - ANTHONY GERMINARIO Anthony joined BuzzBack in 2008 in H Z\Y]L` WYVNYHTTPUN HUK ÄLSK THUagement role. He strived to increase LMÄJPLUJ` HUK X\HSP[` VM WYVNYHTTPUN training others along the way. Always vocal about his opinions on the technologies he used, he soon began contributing ideas on how BuzzBack’s custom survey applications could be more easily incorporated into a programmer’s daily ^VYRÅV^

team members in every development effort, and strives to foster applications to become a seamless part of end-users’ KHPS` ^VYRÅV^ HM[LY [OL KL]LSVWTLU[ WYVJLZZ PZ ÄUPZOLK Anthony holds a Bachelor’s of Science in Business Administration from Boston University’s School of Management, as well as the Project Management Insti[\[L»Z 747 JLY[PÄJH[PVU

His main focus at BuzzBack has been to develop proprietary applications PU[V TVYL ÅL_PISL VWLU MYHTL^VYRZ which are agnostic to any single survey platform and can be applied in a broad range of research methodologies. He is committed to involving cross-functional

ABOUT ANTHONY GERMINARIO Anthony leads BuzzBack’s software development efforts, working with researchers and software developers to strengthen BuzzBack’s portfolio of unique, engaging survey tools and robust reporting modules.

Anthony Germinario

Director of Technical Product Management BuzzBack Market Research. agerminario@buzzback.com @AGermBB

What is your approach to technology innovation? Innovation is all about getting outside my comfort zone – personally, professionally, and intellectually.

“

The most successful innovation projects I’ve worked on have two things in common: team members who aren’t afraid to disagree, and those who have experience outside my industry. With strong points of view and broad experiences I see a lot of unorthodox ideas come through.

“

LOCATION

CONTACT

To learn more about BuzzBack visit

New York NY

646-519-8010

www.buzzback.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Terry Lawlor

Executive Vice President for Product Management *VUÄYTP[

What do you look for in terms of design or performance of technology? I believe in the user experience being at the forefront of design processes for new technologies. It’s about living what we preach by delivering market-leading customer experience with our solutions.

“

An important component of being aligned with our customers’ motivations is showing greater agility in how we respond to them, by incrementally delivering new innovations and actively seeking feedback.

“

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? Location triggering is going to be big. In-the-moment feedback capture is already something that forward-thinking businesses are embracing to deliver greater value to their customers, and surveys triggered by intelligent understanding of the customer’s path-to-purchase are the next obvious step.

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TECHNOLOGY LEADER - TERRY LAWLOR Terry is driving much closer relationships with the largest market research and enterprise companies to deliver innovative solutions for managing integrated Voice of the Customer and Voice of the Employee programs. A major UL^ PUUV]H[PVU PZ *VUÄYTP[ :THY[/\I� which captures and analyzes all relevant data to provide the in-depth insights required to truly understand customers’ attitudes and behaviors. As technology innovations, such as the Internet of Things, wearables, mobile, etc. quickly continue to grow, customer expectations are also shifting. The dynamics of consumer markets and the workforce are rapidly changing as increasing numbers of digitally savvy, mobile-enabled, socially aware teenagers mature into adults. Consumers and employees expect personal, real-time responses to service interactions, they seek and share opinions openly, and they want you to know about them as much as you want them to know about you.

WVZ[Z ^LYL JVSSLJ[LK [OYV\NO *VUĂ„YTP[ .Lnius for analysis from social media platforms, forums, blogs and news media, at an average rate of close to 10 million posts per day in >P[O *VUĂ„YTP[ .LUP\Z I\ZPULZZLZ JHU bring together the voice of the market with the Voice of the Customer and the Voice of the Employee. Terry is also driving the ability to collect inthe-moment feedback through geo-location and beacon technologies, further supporting the desire for real-time understanding of, and response to, consumer behavior. As he puts it, “Today there is too much content and too little insight. We’re addressing this challenge by mining both solicited and unsolicited free-form content, organizing the feedback according to the categories important to each business, analyzing complex and ZVTL[PTLZ JVUĂ…PJ[PUN ZLU[PTLU[Z OLSK ^P[OPU each piece of content, and linking to other data sources to provide wider context.â€?

Terry has spearheaded the introduction of *VUĂ„YTP[ .LUP\ZÂ? H [L_[ HUK ZVJPHS HUHS`[PJZ solution that provides categorization and sentiment analysis for free-form text. 3.5 billion

ABOUT TERRY LAWLOR ;LYY` 3H^SVY OHZ ILLU [OL KYP]PUN MVYJL ILOPUK *VUĂ„YTP[ÂťZ PUUV]H[P]L ZVS\[PVUZ ZPUJL joining the company as EVP of product management in 2013. He not only understands the importance of investing in R&D resources, he also knows that successful solutions [OH[ TLL[ JSPLU[ HUK THYRL[ ULLKZ YLX\PYL IV[O WYVK\J[Z HUK ZLY]PJLZ MYVT *VUĂ„YTP[ combined with an ecosystem of technology and service partners.

Terry Lawlor

Executive Vice President for Product Management *VUĂ„YTP[ [LYY` SH^SVY'JVUĂ„YTP[ JVT @terrylawlor

What is your approach to technology innovation? I believe that the better you understand your customers’ motivations, the better you can innovate to satisfy those motivations. Motivations are driven by the forces of achievement, challenge and vision, and we need to execute on all three.

“

>L OH]L [HRLU ZPNUPĂ„JHU[ strides forward and we are

now delivering new innovations into our customer base at a much faster pace.

“

LOCATION

CONTACT

;V SLHYU TVYL HIV\[ *VUĂ„YTP[ ]PZP[

London, United Kingdom

+44 (0) 20 3053 9333

ZZZ FRQĂ°UPLW FRP

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

What do you look for in terms of design or performance of technology?

“

Simplicity out of the gate is critical. To obtain widespread adoption, users must quickly internalize a product’s usage and its relevance to them.

“

Chuck Miller President DM2

TECHNOLOGY LIFETIME ACHIEVEMENT What do you see as the next big game changer in research technology? “We have lots of opportunities in front of us right now as an industry. Currently I’m focusing on utilizing new data streams to answer old business questions easier.”

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TECHNOLOGY LIFETIME ACHIEVEMENT - CHUCK MILLER Chuck is widely recognized as the designer of the Ă„YZ[ Z\Y]L` YV\[LY MVY VUSPUL THYRL[PUN YLZLHYJO which launched in 1996 on a nascent version of America Online. He credits this develop to “being in the right place, at the right time, with the right skillset.â€? Miller jokes that necessity was truly the mother of this invention – which today is transforming the way online sample is delivered to research projects. When tasked with designing and building an online survey business, Chuck realized he didn’t want to spend his time querying databases and sending email survey invitations. As a YLZ\S[ OL KLZPNULK H ZJPLU[PĂ„J Z`Z[LT MVY YHUKVT screening and real-time survey assignment. Digital Marketing Services (DMS) worked with AOL in its early years and, in doing so, pioneered online survey research. By repurposing CATI software, [OL` ^LYL [OL Ă„YZ[ [V JYLH[L H Z`Z[LT [OH[ L_ecuted self-administered web surveys capable of real-time data evaluation and complex quota controlling. This innovation moved the industry beyond e-mail and form-based surveys. The online sampling business that Chuck and his colleagues at DMS built was dubbed “Opinion Place,â€? and it ran continuously for almost 20 years, from 1996 to 2013. DMS was at the forefront of the evolution and growth of online marketing research, and many of its methods and practices live on today.

Prior to co-founding DMS, Chuck served in many capacities at the M/A/R/C Group where his passion for technology permeated his every day work. Chuck received corporate awards for technology innovations, including the automation of analysis and reporting processes. While at M/A/R/C and DMS, Miller was highly regarded for his expertise in transforming traditional research methodologies into online applications. Today, Chuck continues to lead transformative change – having recently led the ARF’s FOQ 2 initiative to expand industry knowledge around survey routers. Miller regularly shares his thoughts and expertise when speaking at conferences, and through his ongoing work with many industry organizations. ABOUT DM2 Digital Marketing & Measurement LLC provides JSPLU[Z ZPNUPÄJHU[ JHWHIPSP[` PU KPNP[HS THYRL[PUN marketing research and business intelligence JHWHIPSP[PLZ JLU[LYLK VU KH[H [V KLSP]LY X\HU[PÄHISL insight.

ABOUT CHUCK MILLER Chuck Miller is a senior insights executive and business owner, with expert knowledge in the areas of digital and online. A former AOL and Time Warner vice president, Miller JV MV\UKLK +PNP[HS 4HYRL[PUN :LY]PJLZ +4: HUK SH[LY ZLY]LK HZ *OPLM 9LZLHYJO 6MĂ„JLY of uSamp. Today, Chuck is leveraging all of this experience to grow Digital Marketing & Measurement (DM2).

Chuck Miller

President DM2

chuck@dm2corp.com @MRChuckMiller

What is your approach to technology innovation? Don’t always chase the bright shiny object.

“

While transformative change is awesome, some of the greatest innovations come from connecting two items that were previously disparate.

“

LOCATION

CONTACT

To learn more about DM2 visit

Dallas, TX.

214.505.5414

www.dm2corp.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Matt Dusig

Co-Founder and Managing Director Innovate MR, LLC

What is your approach to technology innovation?

“

Technology should bring greater operational LMÄJPLUJ` HUK YLK\JL human task-based redundancy.

Technology implemented correctly should enable a company to achieve greater revenue and yield OPNOLY WYVÄ[Z

“

TECHNOLOGY LIFETIME ACHIEVEMENT Matt is a self-proclaimed tech geek with well-rounded business experience, which drives the success of his companies.

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TECHNOLOGY LIFETIME ACHIEVEMENT - MATT DUSIG Matt leads technology, marketing, Ă„UHUJL HUK JVYWVYH[L KL]LSVWTLU[ MVY 0UUV]H[L 0U OPZ ZWHYL [PTL `V\ÂťSS Ă„UK Matt on a bike riding along the southern California beaches or racing his car around a track. Contribution to Technology: Matt Dusig, along with his long-time friend and business partner Gregg Lavin, have been the pioneers of numerous digital sampling business models over the past 15 years. They launched some of the most successful sampling businesses ever created, including goZing in 1999, uSamp in 2008 and Innovate in 2014. Starting in 1999, with no roadmap for the creation of online panels, they created one of the most powerful online survey databases --- the goZing panel. By 2001, they had built a multi-million person global panel using solutions that are commonly expected today, but were considered innovative then. Such innovations included overlaid language translations, global electronic reward mechanisms, and geographically SVJHSPaLK KLTVNYHWOPJ WYVĂ„SPUN Z\Y-

veys. They quickly realized that panel databases weren’t the only way to sample online and they created the goZing Network, which became the ÄYZ[ YP]LY YV\[PUN ZVS\[PVU \ZPUN ^LI [YHMÄJ MYVT ^LIZP[L W\ISPZOLYZ HUK HMÄSPate networks. River sampling became H O\NLS` Z\JJLZZM\S TL[OVK PU ÄUKPUN hard-to-reach audiences and paved the future of modern day online samWSPUN NVAPUN ^HZ ZVSK [V .YLLUÄLSK Online in 2005. In the late 2000’s, as online advertising procurement transitioned to programmatic real-time bidding, Matt and Gregg saw an opportunity to move sampling forward by building a business that would lay the groundwork for automated sampling methods. In 2008 they launched uSamp, and by [OL` OHK JYLH[LK [OL ÄYZ[ NSVIHS sampling business to offer self-serve panel purchasing as well as offer API/ programmatic integration allowing clients to directly and immediately pull sample into any survey. uSamp concurrently grew into one of the largest global sample providers; expanding from just 2 employees to nearly 250 within 5 years.

In 2011, while running uSamp, Matt and Gregg realized that the future of consumer data collection would occur on mobile devices. They created [OL Ă„YZ[ TVIPSL ZHTWSPUN ZVS\[PVU [OH[ featured geo-tracking data, surveys triggered by virtual fences around retail stores (geo-fencing), and rich data collection of photos, videos and audio from consumer panelists. The uSamp mobile panel became one of the most powerful mobile app-based panel databases in the country. In 2014, Matt, Gregg and George Llorens launched Innovate with a mission to further create new methods of automating sample delivery. In addition, they are working to reinvent the online and mobile panelist experience. While only one year old, Innovate is investing heavily in new technology solutions for API integrated sampling and creating new models for engaging, rewarding and attracting people to online surveying. This mission, along with trying to solve the challenges of reaching hard to reach global audiences is helping to forge new solutions for the industry.

ABOUT MATT DUSIG Matt Dusig is a Los Angeles based serial entrepreneur and co-founder of [OYLL WPVULLYPUN KPNP[HS ZHTWSPUN Ă„YTZ ¡ NVAPUN \:HTW HUK most recently Innovate (2014).

+ 20 Million Panel Recruits

TECHNOLOGY LIFETIME ACHIEVEMENT

Over his 15-year career in Market Research, Matt and his teams have recruited over 20 million people to join online and mobile panels, and they have created some of the most engaging panelist experiences in the industry.

Matt works to create solutions whereby every consumer has a positive experience with research studies, thereby expanding the possible sample universe.

Matt Dusig

Co-Founder and Managing Director Innovate MR, LLC matt@InnovateMR.com @mattdeuce

LOCATION

CONTACT

To learn more about Innovate MR visit

Encino, CA

818-584-2090

www.InnovateMR.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Mark Simon

Managing Director, Business Technology Group Toluna

Where do you look to for inspiration, and a sense of ‘what’s next?” I like to look at industries that are ripe for disruption. The change happening in those areas reminds me constantly to be looking for change opportunities in what we do, never resting on our laurels and always being slightly paranoid. Sectors that I keep abreast of include retail banking, travel booking, and entertainment consumption.

“

I understand the role that market research plays in the new world order. To that end, I have a laser focus on developing solutions that deliver insight within hyper-speed.

For me, while not the sexiest dinner conversation, automating routine processes is essential in doing this. Finally, and maybe the part that I am more apt to discuss over dinner, is using technology to deliver new insight to our clients

“

TECHNOLOGY VISIONARY “Developing a spirit of innovation is important and has been a focus of the company since its inception. One ingredient in developing this culture is time. Over time, you need to deliver on your vision and reinforce the commitment to innovation through these proof points with the entire company. Part of doing this is establishing the infrastructure that’s needed to deliver solutions born of innovative ideas.”

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TECHNOLOGY VISIONARY - MARK SIMON How has your focus on technology changed over the years? When Toluna started in 2000, we developed our own tools for online survey data collection. There were very few credible alternatives available at the time. Much of what we wanted to do involved ‘build or buy’ decision-making. Even if there were prepackaged solutions available, they required HU V]LYOH\S VM V\Y PUMYHZ[Y\J[\YL VY ZPNUPÄJHU[ customization in order to suit the business needs. Having come from the digital marketing space, which very much adopted new technology, my ÄYZ[ VIZLY]H[PVU VM [OL 49 PUK\Z[Y` PU [OL LHYS` 2000s was that it was technology-phobic, to say the least. We had launched our survey authoring and panel community solution PanelPortal in early 2002 (before I joined the company), and that was the catalyst for our focus on R&D. Around the time I joined Toluna in 2005 we came to the realization that the ‘churn and burn’ approach to panel recruitment was not long for this world. We had to do something to stop burning through cash in the process of recruiting new members. Toluna pioneered the consumer review landscape in 2000. Our acquisition of a small Israeli start-up in 2006 made us evolve from pure consumer reviews to adding social voting and becoming a social voting network. We provided an engaging environment for our members further-

ing the value of our platform for them and keeping them longer than we would otherwise. This “social network” orientation proved to be a turning point for the business. When plugged into our global panels, the new platform accelerated organic member acquisition, improved retention and gave our members a chance to interact with us and create their own content such as polls and discussion forums. This focus on the member rather than the one-way survey completion that characterized panels at the time (and still does to a large extent) proved to be smart in hindsight. Today Toluna. com has more than 1 million member interactions H KH` HUK [OH[ [YHMÄJ OHZ HSSV^LK \Z [V IYPUN UL^ and distinctive products to market such as Toluna QuickSurveys, which has developed into a multimillion dollar product line. From the early days, we had an exciting R&D culture where innovation and change became engrained in our DNA. Today, this attitude shapes all V\Y ZPNUPÄJHU[ Z[YH[LNPJ KLJPZPVUZ 4VYL [OHU VM V\Y Z[HMM HYL LTWSV`LK PU Ä]L 9 + O\IZ HJYVZZ the world; Haifa, Israel for our cutting-edge DIY and mobile technologies, Boston, MA for our internally used enterprise tools, Dallas, TX for custom dashboard and data management platforms, as well as support centers in Romania and India.

ABOUT MARK SIMON Mark has been with Toluna for more than ten years. In his role as Managing Director of Toluna’s Business Technology Group, Mark launched Toluna QuickSurveys, the compaU`»Z ÅHNZOPW +0@ Z\Y]L` WSH[MVYT HUK 7HULS7VY[HS VUL VM [OL PUK\Z[Y`»Z SLHKPUN IYHUKLK community solutions.

Mark Simon

Managing Director Business Technology Group Toluna mark.simon@toluna.com

TECHNOLOGY SOLUTIONS

FUTURE ROADMAP

Mark is responsible for Toluna’s entire portfolio of technology solutions including SampleXpress, TolunaMobile, and TolunaAnalytics. Toluna.com is an important ingredient in the company’s successful technology product portfolio.

In his role, Mark is responsible driving Toluna’s roadmap for the future, which is laser focused on using technology to speed the insight-generation process by leveraging automation.

LOCATION

CONTACT

To learn more about Toluna visit

Wilton, CT

(203) 8465750

www.toluna.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Neil Seeman CEO & Founder RIWI Corp.

What do you look for in terms of design or performance of technology? Design and technology should all be working towards one goal: better quality data. We considered all aspects of data quality such as user experience, randomness, and variables that limit bias, and balanced them against industry needs to come up with RDIT.

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? I feel that the next game changer will be driven by people who have a thorough understanding of Internet technology, data mash-ups, and are introduced to a research problem. The products and ideas I’ve been introduced to at various conferences that have fascinated me have been well understood technologies repurposed for market research. 074 SURVEY MAGAZINE

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TECHNOLOGY VISIONARY - NEIL SEEMAN RIWI’s Founder and CEO, Neil Seeman, developed and patented Random Domain Intercept Technology (RDIT™) to capture global consumer and citizen data by randomly intercepting Internet users on any Web-enabled device anywhere in the world. RDIT was originally designed as a data capture tool for government-commissioned, peer-reviewed pandemic surveillance, but its capabilities have since put RIWI at the forefront of the data collection industry. Unlike any other Internet platform, RDIT allows researchers to collect data in real-time and provides exceptional quality, randomization, speed, and coverage. From advertising awareness and testing to global polling to economic security and risk, the applications of RDIT are limitless. RIWI’s RDIT is a revolutionary way for gathering data from majority ÄYZ[ [PTL YLZWVUKLU[Z NLULYH[PUN [OL TVZ[ ]HYPLK ZHTWSL and reaching previously hard-to-reach areas, such as the Middle East.

ABOUT NEIL SEEMAN 5LPS SLHKZ 90>0»Z KH[H ^VYR PU PU[LYUH[PVUHS ZLJ\YP[` NSVIHS THJYV LJVUVTPJ ÄUHUJL and global healthcare monitoring. Coming from a family of neuroscientists and having a strong academic background in healthcare innovation and information technology, Neil is also dedicated to data philanthropy, focusing largely on mental health data. His knowledge and passion for technological innovation makes him a Technology Visionary.

Neil Seeman

CEO & Founder IRIWI Corp. neil@riwi.com @neilseeman

What is your approach to technology innovation? My approach was simply trying to overcome a persistent problem: “How do you collect random data in an online environment, in every country in the world?”

Pandemic outbreaks in the modern world are not limited to countries with online panels - or to people who use search engines or post on social media - so to track and measure an outbreak, we had to reinvent the process.

LOCATION

CONTACT

To learn more about RIWI Corp. visit

Toronto, ON.

+1 416 205 9984

www.riwi.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Josh White

Director, Global Support Team 20|20 Research

What do you look for in terms of design or performance of technology? Transparency with the technology. How do we make our clients and panelists forget they are even using technology? They want something that works and is as easy and seamless as possible. Also, adaptability is key. How can I take even the craziest of methodologies and make them work well for our clients?

TECHIE IN-TRAINING What do you see as the next big game changer in research technology? Harnessing the power of existing technologies like Instagram or Snapchat will be a game changer. These applications are a way of life for their users. You eat H TLHS `V\ ZOHYL P[ @V\ NL[ Z[\JR PU [YHMÄJ `V\ ZOHYL P[ ;OL` WYV]PKL PUZ[HU[ NYH[PÄJH[PVU IHJR [V [OL \ZLY <ZPUN [OPZ TVIPSL ILOH]PVY HUK [OLZL [LJOUVSVNPLZ to get the insights we are looking for will be huge.

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TECHIE IN-TRAINING - JOSH WHITE Josh, who is now 20|20’s youngest director, has built a very strong, agile and willing team that embodies the same tenacity for technology and solving problems as he does. 20|20 has been blessed with growth. As a result, Josh has been pushed to automate and scale many of their internal systems. In the recent past, Josh has worked hand-in-hand with his counterparts to leverage technology to build out 20|20’s Global Project Management Team that seamlessly THUHNLZ HSS [OL ÄUL KL[HPSZ VM [OLPY PU[LYUH[PVUHS projects that are active 24hrs a day. Josh has also moved all of the scheduling systems from legacy manual systems to automated Z`Z[LTZ [OH[ NYLH[S` PUJYLHZL LMÄJPLUJ` HUK transparency, while reducing human error. Josh works daily to improve service and support for 20|20’s clients and end clients in over 120 countries. Now, when 20|20 needs a problem solved, they have an entire division to solve it.

Away from 20|20, Josh is an avid runner and will be trekking 26.2 miles through the streets of Nashville in the Music City Marathon in April. He is also currently diving into a project with an industry colleague building a brand (MonitortheBeat™) by leveraging social media, human behavior, and the ever growing importance of mobile. ¸9HYLS` KV `V\ ÄUK HU L_JLSSLU[ WYVISLT ZVS]LY who is also a great leader, whom peers enjoy collaborating with, all molded into an individual that has never met a problem he couldn’t address with at minimum a smile, but more commonly, a laugh” – Bob Lunny, COO 20|20

ABOUT JOSH WHITE Rapidly rising through the 20|20 organization working in many different roles, Josh now leads the Global Support Team. His team provides tech support, customer service, logistics, and training for all 20|20 clients and panelists for QualBoard and QualMeeting. He has also taken the lead on managing Affdex Discovery, now offered by 20|20 for facial expression coding with ad testing.

Josh White

Director Global Support Team 20|20 Research joshw@2020research.com

What is your approach to technology innovation? Technology changes every day. My approach is to take what I have each day and create, the best possible solutions for my team and for our clients. Just because we haven’t used it that way, doesn’t mean we can’t or won’t.

“

Do what you can, with what you have, where you are.

“

Theodore Roosevelt

LOCATION

CONTACT

To learn more about 20/20 Research visit

Nashville, TN.

615-724-6061

www.20|20research.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Matthew Moniz YouTube Producer Matthew Moniz

What do you look for in terms of design or performance of technology? I look for functionality and overall appeal. Does the technology or product do what it was supposed to do and how well is it going to perform on a day-to-day basis? And would the potential purchaser be happy with it over the long run?

TECHIE IN-TRAINING What do you see as the next big game changer in research technology? I think the next big game changer will be augmented reality. It’s already being YLZLHYJOLK HUK KLÄULK )\[ ^OLU ^L JHU HJ[\HSS` THUPW\SH[L VY HKK KPNP[HS VIjects to our surroundings a lot of potential possibilities will open up.

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TECHIE IN-TRAINING - MATTHEW MONIZ Matthew’s career has given him a diverse background in technology, allowing him to work in a variety of capacities. Matthew has worked in an educational institution, media company and as front man in his own sole proprietorship—all of which have given him a unique perspective on the way technology impacts consumers’ lives. Producing his own quality videos, he offers viewers a simple but effective way to navigate the often-dizzying world of technology. He seeks to make us understand what each product offers before we decide to buy. Every product involves a great deal of research before P[ ILJVTLZ [OL Z\IQLJ[ VM 4H[[OL^»Z ÄST 5V company or person commissions him to create

these videos, which makes him not only the researcher, but the producer, creator and narrator as well—and, most importantly, makes him impartial. His passion for technology is shown in each video, along with the hard work that is evident behind it. Connecting with your audience, while explaining the product in a simple manner, makes communication easy and engaging.

ABOUT MATTHEW MONIZ 4H[[OL^ OHZ ILLU PU[LYLZ[LK PU [LJOUVSVN` ZPUJL OL YLJLP]LK OPZ ÄYZ[ JVTW\[LY H[ the early age of 8. He has been the subject matter expert of choice by his family, friends and colleagues.

Matthew Moniz

What is your approach to technology innovation?

matt@monizmx.com @mattmoniz

Follow current trends of consumers. Is there something new that hasn’t been done yet? Or is there something that’s already being done that can be improved?

YouTube Producer Matthew Moniz

“

Is there something that’s already being done that can be improved?

“

LOCATION

CONTACT

To learn more about Matthew Moniz visit

Toronto, ON

matt@monizmx.com

www.matthewmoniz.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Matthew Champagne, Ph.D. Founder & Survey Sensei Embedded Assessment

What do you look for in terms of design or performance of technology? We have become so MVJ\ZLK VU LMÄJPLU[S` gathering data on everything that we often neglect the individual. Few companies have a need for Big Data and Big Management Systems to help predict the behavior of millions. Most of us just need to know how to delight our existing customers who may then help us bring in more customers. To do this we need to focus on the unique aspirations, motives and decision preferences found in each individual and avoid the Big Promises of technologies that take us farther away from the person.

“Never ask for advice on your VISION – it is your own to carry out.”

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? Plucking out a single concept from the psychological literature and applying it to our contemporary situation may generate solutions that make life better (or a fad that makes life worse if those concepts are applied PUJVYYLJ[S` /V^L]LY ZPNUPÄJHU[ HUK SVUN SHZ[PUN ZVS\[PVUZ ^PSS VJJ\Y ^OLU ^L HWWS` HSS [OH[ PZ RUV^U HIV\[ psychological measurement and incorporate unifying theories from psychology into interactions with our customers, our technologies and how we treat employees. Organizations that apply the totality of what psychology offers will be the game-changers that others will follow. 080 SURVEY MAGAZINE

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TECHNOLOGY VISIONARY - MATTHEW CHAMPAGNE, Ph.D. Dr. Champagne has merged psychology and technology to improve online learning and teaching at 600 colleges and training organizations since the 1990s. Content from his books, journal articles, courses, and blogs have been successfully applied in nearly every industry, most recently in solar installation training and the cruise line industry. His team created some of the earliest mobilefriendly surveys in 2006, which yielded the largest longitudinal study of its kind: 1.4 million survey responses gathered via mobile phones, tablets and computers over a 6-year period. A serial entrepreneur, Matt has recently taken a leadership sabbatical to address a new mission: ridding the world of annoying and poorly designed surveys. A 4-volume book series and a 12-course online sequence are in development to teach experts and novices alike how to best engage customers, members and students who will then provide meaningful and accurate feedback.

-VY [^V KLJHKLZ +Y *OHTWHNUL OHZ PUÅ\LUJLK survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne’s theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service. He has served as Senior Evaluator for a dozen federal and philanthropic organizations including the National Science Foundation, the U.S. Department of Education, the U.S. Department of Energy, the Sloan Foundation, the Hewlett Foundation, and the Army Research Institute.

“Understanding that past behavior predicts future behavior will create many products, but few innovations.”

ABOUT MATTHEW CHAMPAGNE, Ph.D. Dr. Matthew Champagne’s research helped launch new web-based feedback tools at four start-up companies, which initiated the industry of online course evaluation in higher education. Fifteen years later his Embedded AssessmentTM methodology is incorporated into dozens of online course evaluation tools used by 88% of U.S. colleges.

Matthew Champagne, Ph.D.

Founder & Survey Sensei Embedded Assessment

champagne@feedback9.com @evaluationguy linkedin.com/in/mattchampagne

What is your approach to technology innovation? The answers to most of our questions can be found in the dusty psychological journals and classic books written from the 1880s to the present day. Many of our best innovations occur when we “discover” a framework, model, or concept from the annals of psychology and use it to create and market products and services that address timeless human needs and motives.

“

The secret to my success has been creating technologies that are consistent with the principles of human thought and behavior and, just as important, to not implement anything that violates those principles.

“

LOCATION

CONTACT

To learn more about Embedded Assessment visit

Grayson, GA

770.962.8375

www.EmbeddedAssessment.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Allyssa Gresser VP of Client Services KL Communications, Inc.

TECHNOLOGY LEADER What has been your approach to technology? “Our approach to technology is providing tools that put the customer at the forefront of innovation. While the methodology for doing that may change, we believe that keeping that one rule in mind will always drive innovation.�

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TECHNOLOGY LEADER - ALLYSSA GRESSER After earning a BA from the University of Massachusetts, Amherst, Ms. Gresser began her research career with MTV Networks/Nickelodeon where she focused on analyzing television ratings, reporting on syndicated research, and moderating focus groups. Allyssa continued her career at iN DEMAND Networks followed by Scholastic, where she took the lead in developing strategic research plans for the different business units across the company. Recently, she’s been a vital part of developing and improving the company’s custom co-creation and online community platform, released last year. Since that release, she has worked intimately with our development team to take the platform to the next level ensuring the best of the best with the latest co-creation “necessities”, including CrowdWeaving™, online community functionality, mobile app technology, and survey integration. She, and the entire KL Communications team, believe these features represent the future of market research technology.

About KL Communications KL Communications are experts in online co-creation communities. KLC’s co-creation community platform is powered by CrowdWeaving, industry-leading ideation software that allows for true collaboration throughout the ideation and development process. CrowdWeaving is a complete co-creation solution built on our proprietary platform that includes the principles of online communities and ideation. We have built and managed communities for Fortune 1000 companies since we were founded in 1996. KLC provides clients with a full-service, strategic partnership that is supported and enabled by technology and ensures insight, value, and innovation.

ABOUT ALLYSSA GRESSER Allyssa Brandt Gresser joined KL Communications in 2008. Allyssa oversees the Client Services Team and is currently responsible for working directly with each client to develop the best research approach to meet the individual needs. She not only works on the tactical day to day research, but works to help with each clients’ strategic planning.

Allyssa Gresser

VP of Client Services KL Communications, Inc. agresser@klcommunications.com

She not only works on the tactical day to day research, but works to help with each clients’ strategic planning.

“

She, and the entire KL Communications team, believe these features represent the future of market research technology.

“

LOCATION

CONTACT

To learn more about KL Communications visit

Red Bank, NJ

(732) 224-9991

www.KLCommunications.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Brett Baker

Vice President Technology SSI

What do you look for in terms of design or performance of technology?

“

Taking surveys on the go with a mobile device is one thing but being able to collect the data required without having to engage the respondent directly from location data to ambient listening to visual and more will be a GAME CAHNGER.

“

I’ve come to believe that it’s all about usability which I see as encompassing both the performance of software and its ease of use. Our focus at SSI has been to strive to make complex systems simpler and simpler with intuitive designs that reduce the amount of time required to accomplish a task. The more a user can accomplish with a fewer number of clicks the better. If you can automate away the busy work then you can empower your users to do more meaningful things with their time.

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? You can’t over-estimate what will be possible with the mobile devices – primarily phones in the long run. We’re at the very beginning of leveraging the sensors that are going to enable the collection of data passively that will reduce the impact on the respondent and increase the quality and quantity of data that we can collect and analyze.

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TECHNOLOGY LEADER - BRETT BAKER I somewhat fell into the world of research 15 years ago and have been intrigued with it ever since. Throughout my career, I’ve focused on the problem of managing and leveraging companies panel assets as the industry moved from telephone and paper to the world of online and now beyond into the mobile space and the internet of everything. The basic problems of panel management haven’t changed – how do you get the right folks to take the YPNO[ Z\Y]L` LMÄJPLU[S`& ¶ `L[ [OL ZVS\[PVUZ OH]L ILJVTL increasingly more complex and sophisticated. Where we used to only have to focus on how to more quickly scan through our custom database of respondents and get our respondents to the correct survey. We are now are faced with the problems of how do we connect our systems to remote databases, intercept HUK WYVÄSL YLZWVUKLU[Z PU YLHS [PTL HUK NL[ [OLT PU[V the right survey in as short an amount of time as possible. We used to work with minutes and hours, we’re now working with milliseconds. This means leveraging cloud infrastructure to locate data close to the users and respondents and asking only that data that is useful YH[OLY [OHU I\PSKPUN \W LUVYTV\Z WYVÄSLZ PU HU[PJPWH[PVU of using it one day.

However, several years ago I started a skunkworks project to reduce the complexities of sampling down to P[Z JVYL HUK JVUULJ[ [OH[ \W [V [OL ::0 Z\P[L VM WYVÄSPUN YV\[PUN PKLU[PÄJH[PVU HUK Z\IZ`Z[LTZ ;OPZ YLZ\S[LK in a product called QuickTake which distills ordering sampling to its elemental parts and makes it accessible to researchers and the general public. It is somewhat the reverse of the myriad of do-it-yourself data collection tools that have sprung up over the Internet by focusPUN ÄYZ[ VU [OL YLZWVUKLU[Z ^OV ^PSS IL HUZ^LYPUN `V\Y questions than the questions themselves in all their various forms. By automatically doing all of the calibration behind the scenes – targeting the right people, balancing the sample to SSI’s rigorous standards, deduplication HUK NLV ]LYPÄJH[PVU HUK KLSP]LYPUN [OL YLZ\S[Z L_[YLTLS` fast in an easy to use DIY interface. SSI QuickTake allows you create a survey and automate the ordering of sample all in one place. Since launching the web-site the idea has grown to include a service aspect where the sample ordering is exposed via an API for other data collection vendors to integrate automated ordering of sample into their suite of tools and be automatically invoiced for the sample that they order. It’s now a very successful solution in our SSI portfolio.

SSI services the entire research industry and so there is a lot of client-driven variation in terms of project setup.

ABOUT BRETT BAKER For the past 5 years, Brett has been a key technologist and innovator in SSI’s IT Engineering team where he leads the development of DK – the SSI Project and Panel management software that connects SSI’s clients and panels to SSI Dynamix and is the operational heart of the company.

Brett Baker

VP Technology SSI Brett.baker@surveysampling.com www.linkedin.com/in/brettbaker

What is your approach to technology innovation? Simplicity. Innovation often requires you to look H[ H WYVISLT PU H KPMMLYLU[ ^H` [V ÄUK [OL LSLNHU[ solution. Innovation should have a practical side – solve a problem, be it performance, a new capability, or doing an existing operation better and faster.

“

You can design a better user interface that makes a [HZR TVYL LMÄJPLU[ I\[ ^OH[ PM `V\ JV\SK ÄUK H ^H` [V make the task un-necessary with automation and designing around it?

“

LOCATION

CONTACT

To learn more about SSI visit

Shelton, CT.

203-567-7200

www.SurveySampling.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Adam Weinstein Co-CEO Full Circle Research Co.

What do you look for in terms of design or performance of technology?

“

It is imperative that technology functions as a vital, invaluable partner. We put our faith in cutting-edge advancements that add value to our quality initiatives, streamline our processes and allow us to support our clients at the highest level possible.

In fact, our edge is only as good as our technology’s performance.

“

TECHNOLOGY LEADER What do you see as the next big game changer in research technology? I see technology less as a game-changer and more of an evolution, where research continues to become more precise and, therefore, even more valuable. For example, recent advancements in the mobile space and virtual shopping provide a much a better respondent experience, even today. Tomorrow’s not about the next “big thing.” It’s about how much closer we can get to the deepest insights possible. 086 SURVEY MAGAZINE

MARCH 2015

TECHNOLOGY LEADER - ADAM WEINSTEIN Adam has held multiple roles and memberships in industry organizations, such as MRA, AMA, CASRO, ARF and ESOMAR, most notably twice-President of the MidAtlantic MRA and two stints on the National MRA Board. One of his greatest professional honors was being the recipient of the MRA’s Rising Star Award, a nomination bestowed upon him by membership due to his outstanding volunteer contributions. Full Circle, an online market research boutique, was founded on a quality initiative and a back-to-basics philosophy: there’s simply no substitute for the role humans play in eliminating sample fraud. This was the inspiration behind the company’s coveted Mixed-mode Validation Process (MVP), an evolutionary hybrid of technology (online) and a CATI phone bank (human) that delivers richer, more pure, more usable data, translating into more revealing insights H ZPNUPÄJHU[ [HUNPISL ILULÄ[ MVY (KHT»Z clients.

Full Circle also leads the way in developing strategic technology partnerships, marrying high - quality third-party products with its own internal solution to more effectively seek, identify and eliminate fraud. From exclusive relationships with website W\ISPZOLYZ [V H KV\ISL VW[ PU [V KPNP[HS ÄUgerprinting and VUSPUL ]LYPÄJH[PVU (KHT YLJVNUPaLZ [OL value in aligning with technology partners that meet Full Circle’s exacting level of standards. Full Circle recently earned ISO 26362 JLY[PÄJH[PVU THRPUN [OLT [OL ÄYZ[ HUK only U.S.- based online consumer sample provider with this distinction.

ABOUT ADAM WEINSTEIN Adam is a second - generation market research professional who started his career in data collection thirty years ago. From there he segued to full-service, continuing to build a reputation of trust and reliability from his peers, colleagues and loyal customers that he still carries today. In 2004, excited by the growing acceptance of the online methodology, Adam jumped into online, where he’s continued to lead the industry in the pursuit of pure sample.

Adam Weinstein

Co-CEO Full Circle Research Co. AdamW@iLoveFullCircle.com

What is your approach to technology innovation? Full Circle’s approach to technology innovation is to accept and appreciate that improvement happens all the time - the market is saturated with technological advancements that work.

“

We focus on whether or not the innovation will enhance our product, seeking out those [OH[ ZLHTSLZZS` Ä[ V\Y TVKLS enhance our community experience and add value to our client’s efforts.

“

LOCATION

CONTACT

To learn more about Full Circle Research Co., visit

Potomac, MD

301-762-1972

www.iLoveFullCircle.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

What do you look for in terms of design or performance of technology? I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate and better our process and products, it meets the criteria necessary to warrant adoption and integration.

David Sackman *OPLM ,_LJ\[P]L 6MÄJLY Lieberman Research Worldwide

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? (Z THYRL[ YLZLHYJO Z[Y\NNSLZ [V ÄUK P[Z WSHJL PU [OL UL^ ^VYSK VM HI\UKHU[ [LJOUVSVNPLZ HUK these new innovations elbow each other for attention, few stand out as game changing. DIY [LJOUVSVN` ZOV^Z [YLTLUKV\Z WYVTPZL I\[ YLTHPUZ ÅH^LK HUK \UYLSPHISL 4VIPSL»Z HIPSP[` [V facilitate location-based activities dwarfs traditional surveys. Rising from the commotion, Virtual Reality seems to be the true stand out, offering the opportunity to transport consumers to impossible locations that traditional research environments could only dream of duplicating. 088 SURVEY MAGAZINE

MARCH 2015

TECHNOLOGY VISIONARY - DAVID SACKMAN Sackman honed his market strategy and new product development expertise over 30 `LHYZ VM ÄYZ[ OHUK L_WLYPLUJL PU H ^PKL range of product categories, and applies these skills to his numerous entrepreneurial endeavors. Sackman’s ultimate goal is to use Virtual Reality to help create positive behavior change to make the world a better place, a topic on which he presented a TEDx Talk in London. Prior to joining LRW over 25 years ago, Sackman was Director of Research at Columbia Pictures, headed Marketing for the Winchell’s Division of Denny’s Restaurants, and led Marketing for the Group Health Services Division of American Medical International, a $3 billion healthcare company at the time.

Sackman has served on the Board of Directors of both the Marketing Research Association (MRA) and Council of American Survey Research Organizations (CASRO). He currently serves on the advisory board of USC’s Entrepreneurial School (ranked #3 in the country by US News & World Report), and sits on the Board of Directors for Data Exchange Corporation. He is an active member of the World Presidents’ Organization and CEO. Sackman received his B.A. from the University of California, Los Angeles.

ABOUT DAVID SACKMAN David Sackman is the CEO of Lieberman Research Worldwide® (LRW), VUL VM [OL SHYNLZ[ PUKLWLUKLU[S` V^ULK J\Z[VT THYRL[ YLZLHYJO ÄYTZ PU the world, and the visionary behind AppliedVR®, the Virtual Reality company that has attracted the participation of the world’s leading authorities on the subject.

David Sackman

CEO Lieberman Research Worldwide dsackman@LRWonline.com

dsackman@AppliedVRonline.com

@DavidSackman

What is your approach to technology innovation? We make lots of “little bets” and incubate them, testing them in pressure-free environments where our high-performance standards are relaxed. If these little bets show promise, we nurture them, HUK PU[LUZPM` [OL [LZ[Z 6UJL ^L OH]L OPNO JVUÄdence in the innovation’s ability to deliver, we commit to it and begin making bigger bets. LOCATION

CONTACT

Los Angeles, CA

(310) 553-0550

Bullets followed by canons

“

Our strategy models the ‘bullets followed by canons’ approach described in Built to Last.

“

To learn more about Lieberman Research Worldwide or Applied VR, visit www. lrwonline.com - www.appliedvronline.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Ken Berry President Jibunu

What do you look for in terms of design or performance of technology? The best technologies seem to be those that remove all invariable steps inside of a process. Whether it is turning your blinker off after a right turn, cruise control, or autopilot, it is not the reinvention of the process but the ZPTWSPÄJH[PVU HUK automation that leads to most of our breakthroughs.

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? With all of the technology that exists, it seems that the next big game changer PZ PU [OL LMÄJPLUJ` HUK ZWLLK ^P[O ^OPJO ^L HYL HISL [V HWWS` HUK PU[LNYH[L [OL technology.

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TECHNOLOGY VISIONARY - KEN BERRY Ken was one of the pioneers in the area of database driven online survey platforms for the research industry. While developing what he considers to be the most versatile survey Z`Z[LT [OH[ L_PZ[Z OL ^HZ HTVUN [OL Ă„YZ[ to program online conjoint, segmentation and other algorithm based survey delivery HUK JHSJ\SH[PVU Z`Z[LTZ >OLU Ă…HZO` W\U intended) survey instruments were in high demand, his company quickly developed tools to make surveys more engaging for the respondent and exciting for the researcher. In this new age of HTML5, CSS3 and smaller real estate, Ken keeps using the latest technology and an understanding of the full research process to consistently be on the forefront of data collection technologies. Ken has been doing the seemingly imposZPISL THRPUN WPNZ Ă…` PU [OL THYRL[ YLZLHYJO world since starting Jibunu in 2003. Prior to

founding Jibunu in 2003, Ken was a Web Engineer at Figure Seven, a web develVWTLU[ JVTWHU` ^OLYL OL Ă„YZ[ Z[HY[LK making a name for himself in the market research industry. Before Figure Seven, Ken was a Design Engineer at EMC where he tested and validated data storage systems. Ken holds a B.S. degree in computer science from Fitchburg State University. When not working, Ken can be found singing in a popular local rock band, camping with his wife and two sons, or coaching soccer.

ABOUT KEN BERRY Ken Berry is the President at Jibunu responsible for driving all facets of research, KL]LSVWTLU[ HUK WYVNYHTTPUN ^P[O HU \U^H]LYPUN MVJ\Z VU Ă…H^SLZZ L_LJ\[PVU 2LUÂťZ SLHKLYZOPW HUK Z[YH[LNPJ MVJ\Z OH]L ILLU PU[LNYHS [V [OL JVTWHU`ÂťZ ZPNUPĂ„JHU[ growth since starting the company. Ken continually engages his team to innovate new offerings based on his pulse on industry trends.

Ken Berry

President Jibunu

kberry@jibunu.com @AskKenBerry @jibunu

What is your approach to technology innovation? I’ve found it helpful to take the multiple customer approach when looking at innovation. This is essentially looking at all those involved in the process, including all members of the internal team, the client’s team, the client’s client, the research participant and anyone else that touches the product.

“

When you focus on all of the “customers�, opportunities for innovation that were not seen are now impossible to miss.

“

LOCATION

CONTACT

To learn more about Jibunu visit

Leominster, MA

978-537-5510

www.jibunu.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Brett Lyman Senior Software Architect MaritzCX

TECHIE IN TRAINING What do you see as the next big game changer in research technology? The biggest game-changer will be putting mind-blowing research power into the hands of the average person through distilling the science down to simple user interfaces that can be accessed by anyone from anywhere.

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TECHIE IN TRAINING BRETT LYMAN What do you look for in terms of design or performance of technology? In today’s market “good enough” is just not good enough, it has to be awesome – so if an existing solution is not awesome then we’ll build a new one and make it awesome. Not just in response time or horse-power, but scalable and extensible to solve tomorrow’s problems.

ABOUT BRETT LYMAN

Brett Lyman

Senior Software Architet MaritzCX brett.lyman@maritzcx.com

What is your approach to technology innovation? Embrace failure and chaos with a “fast and furious” approach – failure is a precursor to innovation, so do it quickly (and almost recklessly) until you succeed. Do not accept the status quo or what “everyone else is doing”, instead try to attack P[ MYVT HU HUNSL ZWLJPÄJ [V `V\Y L_HJ[ WYVISLT

“

Most existing solutions solve a myriad of problems, so there’s almost always VWWVY[\UP[` MVY ¸ZWLJPÄJP[` innovation” which can be a strong competitive advantage if you do it well.

“

LOCATION

CONTACT

To learn more about MaritzCX visit

South Jordan, UT

385.695.2800

www.maritzcx.com

SURVEY Magazine: March 2015 - Technology Trendsetters 2015

Tom Lancaster Vice President of Engineering InCrowd Inc.

What do you look for in terms of design or performance of technology? Design as it affects user experience is critical; the best designs progressively reveal complexity while not intimidating a novice user. Surveys are unfortunately still rather complicated to create, but a good design can hide unneeded complexity and enable a simple approach to authoring.

TECHNOLOGY VISIONARY What do you see as the next big game changer in research technology? Microqual research could be the next big thing in research technology. The tools exist to follow up with a quick voice interview in the moment. InCrowd is piloting technology to address this. Just as we see the explosion of communication apps in the consumer space, the research space will likely also see a rapid evolution in the means by which researchers and subjects communicate.

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TECHNOLOGY VISIONARY - TOM LANCASTER Tom Lancaster is a web and mobile industry veteran with 18 years of experience that has seen him go from working at Linux startup Red Hat in Silicon Valley to creating the Yelp! for Hanoi, Vietnam, to shepherding the technology of InCrowd’s pioneering microsurvey platform in Boston. Tom has brought a radically modern approach to web and mobile applications to InCrowd, jettisoning a monolithic architecture in favor of an API + multiple clients. InCrowd uses the latest functional programming techniques to create a maintainable, extensible, and scalable microsurvey platform that is hosted in an auto-scaling cloud to enable InCrowd to present surveys on any platform.

With all the recent attention to surveys as a means of gauging customer opinion there has been a heavy investment in survey technology throughout the industry. Tom has helped InCrowd remain at the forefront of [OPZ ^H]L IYPUNPUN ÅH[ KLZPNU HUK TV]PUN away from old skeuomorphic metaphors, enabling a consistent and appealing user experience.

“

Application performance is something we take very seriously at InCrowd. The attraction of microsurveys is that they’re something our network of OLHS[OJHYL WYVMLZZPVUHSZ JHU Ä[ PU during a moment of downtime. If something takes too long to l oad it’s a waste of their time.

“

ABOUT TOM LANCASTER If you look at the greatest innovations of our time they all share the quality of seeming completely obvious almost as soon as you understand them.

Tom Lancaster

Vice President of Engineering, InCrowd Inc. tom.lancaster@incrowdnow.com www.linkedin.com/in/tomlancaster

What is your approach to technology innovation? It’s important to look at what exists now as much as it is to dream about what the ideal future looks like. The best innovations are incremental steps built on the past, in the direction of the imagined future, as these are the things that most readily gain the status of “obvious thing”.

“

Innovation of any kind is as much evolution as it is inspiration.

“

LOCATION

CONTACT

To learn more about inCrowd visit

Boston, MA

617-934-1600

www. incrowdnow.com

Register Today: www.SurveyEvents.com or by calling, Tel. 800.227.1180

CROSSROADS delivers a compelling exchange

of technology and experiences in an intimate VIP environment... EXPERIENCE CROSSROADS inside our unique VENUES or LIVE in the comfort and JVU]LPULUJL VM `V\Y V^U VMĂ„JL

IN-PERSON OR LIVE SIMULCAST

CROSSROADS

TECHNOLOGY

RA O S N SPO LCAST SIMU ION!

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CHANGE

Call a Meeting ... Mobilize Your Employees & Customers ...

FEED them CROSSROADS LIVE and LUNCH too.

÷ Enormous cost saving potential ÷ Fosters employee inclusion and “Thought Leadership” exposure throughout your organization ÷ Creates a more comfortable participation environment ÷ Promotes sharing of ideas across the conference room table in real-time ÷ Great internal and external marketing opportunity

Save These Dates!

APRIL 2015 BIG DATA

New York City

16

JUNE 2015

SOCIAL MEDIA 23 Philadelphia

SEPTEMBER 2015 21

TECHNOLOGY San Fransisco

MOBILE 12

NOVEMBER 2015 Washington DC

CROSSROADS

TECHNOLOGY

CHANGE

Join us on Thursday, April 16, 2015 as we present 4 exciting sessions of executive level Thought Leadership. A Technology Exchange: Applying Mobile Big Data at the intersection of Content, Context & User Analytics Our executive keynotes, presenters and panelists will explore “PREDICTION” in relation to the business context of Mobile Big Data. >L»SS OLHY OV^ KLÄUPUN ¸)PN Data” in the “CONTEXT” of business decision making begs the implications of predictive modeling and shapes the way leading global brands extract and analyze BIG DATA.

+1 800 227.1180 +1 484.478.2774

www.SurveyEvents.com

CROSSROADS areas of focus:

Applying

Mobile Big Data

at the intersection of Content, Context & User Analytics

Fusing Mobile Datasets for a 360 picture of the user Attribution VOC (sales/enterprise) Engagement measurement Predicting (mobile) Content Performance Predicting/Measuring User Behavior/user Experience Designing & measuring content marketing/native advertising Mobile creative rules The Next in mobile user experience (deep linkSPURPUN TVIPSL IYV^ZLYZ [OL UV[PÄJH[PVU IHY The impact of Context ;OL WLYZVUHS )SHJR )V_ X\HU[PÄLK ZLSM Fusing wearables (non-conscious measurement) with passive/active data Location data: quality, application, etc (\NTLU[LK 9LHSP[`! [V` VY NHTPÄJH[PVU& Mobile Payments - The Ultimate Behavioral Data? Lay of the land: players, penetration, use cases, platforms User Experience & Consumer Sentiment: new use cases Security & privacy

Social Networking:

Connect with industry leading executives in our innovative executive “meet & greet” session environments. You’ll be amazed at the access that the CROSSROADS programming provides to our keynotes, presenters and panelists. We’re on tour to meet you.

01

02

Webinars

These online seminars give our marketing partners the chance to showcase their expertise along with those of nationally recognized speakers and presenters in an interactive format. Each webinar provides our marketing partner participants the opportunity to directly answer questions and help offer solutions to the challenges of marketing research and business solutions.

LOGO

Advertorial Supplements

In-book advertorials can be used to introduce new products/services, kick off a business communications program, support and extend branding efforts, market special offers, and much more. They offer immediate impact for the SURVEY Magazine reader and the opportunity for reprints and digital extensions, giving the content an extended shelf life.

03

Email Marketing

We provide one of the most targeted and extensive email lists in the b2b community today .... reaching advertising, marketing, research and business unit level managers globally and leveraging the largest social media community in research. We will send your dedicated, standalone HTML email to your desired target audience from within our email database. Choose from one of our exclusive categories and engage our audience with unmistakeable precision.

04

Custom Publications

In terms of frequency vehicles, magazines create a strong emotive tie with both current customers and prospects, positioning marketing partners as valuable YLZV\YJLZ MVY ÄUKPUN ILZ[ WYHJ[PJL VWLYH[PVUZ HUK industry information in a comprehensive package. Magazines also give our partners the opportunity to showcase their partners’ products and services through the use of in-book advertising, which can help offset overall costs.

ADVERTISEMENT

XYZ COMPANY

05

eNewsletters & Print

Featuring content that typically represents a varied range of business operational issues, our custom newsletters are designed to couple objective content with direct leads back to a marketing partner’s products/services.

06

Microsite/Online Content

A custom-built and co-branded microsite offers an array of advantages and opportunities. It can be the focal point for a program; a “warehouse” for any and all content developed within a program; act as an ID/ password-protected community; and more.

07

Video

As visual media, video can help “put a face” to your name. Whether through testimonials, product/service demos, event follow-up, or other uses, video can help familiarize clients and prospects with your brand on a deeper level.

IDEAL FOR: Branding, Lead Generation, Lead Nurturing, Custom Retention, Increased Revenue Per Customer/Upselling, ROI Tactics

08

White Papers/Case Studies

These publications, delivered online and in print, based on client needs, offer an in-depth exploration into higher-level management or growth topics (e.g., leadership, infrastructure development for growth, SVUN [LYT JHZO ÅV^ L[J >OP[L WHWLYZ JHZL Z[\Kies give our marketing partners the opportunity to demonstrate expertise in an objective format, as we include your subject matter experts’ perspectives with those of well-known, independent experts. Typically preceded by an email blast, SURVEY can drive readers directly to the content, to a marketing partner’s website, and/or to a microsite developed to house a complete program.

Every business needs a unique selling proposition, and SURVEY’s is simple: If your objective is to engage the research business community, no communications partner offers the expertise, brand recognition, and targeted database that SURVEY does. In developing each program - whether it’s a fully integrated approach or carefully selected individual components - SURVEY works to understand the challenges our marketing partners face. We will develop a program clearly outlining the goals, parameters and tactical elements of a custom solution I\PS[ [V V\Y WHY[ULY»Z ZWLJPÄJH[PVUZ -YVT IYHUKPUN HUK WYVZWLJ[PUN [V YL[LU[PVU HUK YL]LU\L WLY YLHKLY VIQLJ[P]LZ :<9=,@ JHU JYLH[L H WSH[MVYT independent solution to meet a range of customer/prospect engagement objectives.

Contentnuity

TM

Premium Content Delivery - Engagement - Tracking - Feedback A proprietary Subscriber Management System that captures real-time content engagement and subscriber insights that enable data-driven decisions. In the publishing world, every subscriber has unique interests and value. Our proprietary software platform, ContentnuityTM, disrupts the traditional processes for publishing and leverages technology to improve subscriber targeting by enhancing content engagement, while providing customized tracking and feedback on media consumption - creating more value over the entire content delivery value chain. ContentnuityTM transforms the publishing ecosystem.

Content Delivery - That DELIVERS. )LJH\ZL [OLYL PZ UV VUL ZPaL Ä[Z HSS ZVS\[PVU·HUK ILJH\ZL [OLYL HYL ZV THU` ^H`Z [V JVUULJ[ ^P[O J\Z[VTLYZ HUK WYVZWLJ[Z·H :<9=,@ 4HNHaPUL WYVNYHT TH` LUJVTWHZZ H ^PKL YHUNL VM WV[LU[PHS J\Z[VT TLKPH ZVS\[PVUZ (Z WHY[ VM an integrated program, each medium offers a different advantage. While all can be geared to retention and acquisition, [OL PUKP]PK\HS JVTWVULU[Z MLH[\YL ILULÄ[Z VM [OLPY V^U

Request a customized proposal today. Call us @ 800-227.1180 or +1 484.478.2774 Email us info@surveymagazine.org www.SurveyMagazine.org

www.SurveyMagazine.org Telephone: +1 800.227.1180 Email: info@SurveyMagazine.org

CROSSROADS TECHNOLOGY

CHANGE

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