Rip Currents Communications Strategy September 2016 Page 16 of 18
YEAR 1
YEAR 2
AWA RE NE S S
AWA RE NE S S
• State the facts about rips. • Challenge people’s perceptions of rips. • Challenge people’s rip identification knowledge.
YEAR 3
B E H AVIOUR CH A N G E
YEAR 4
YEAR 5
B E H AVIOUR CH A N G E
B E H AVI OU R CH A N G E
• Take awareness and changed perception to give clear directive of new behaviour that’s catchy and memorable. • Encourage consideration of beach conditions and rip current identification. • Stop. Look. Make a safe plan.
• Convey the message people don’t know what they think they know.
• Continue messaging around swimming at patrolled beaches and between the red and yellow flags.
• Sow the seeds of doubt.
• Harder hitting message to impact on behaviour change.
AWA R E N E S S
B E H AV I O U R C H A N G E