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DHL Global Forwarding Unlocking supply chain excellence in Ghana


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DHL Global Forwarding sets the supply chain standard in Ghana


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Recently granted both ISO 9001:2015 & 14001:2015 certification, Serigne Ndanck Mbaye discusses how DHL Global Forwarding continues to unlock key opportunities to enhance its supply chain across Ghana

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S

ince the 19th century, the logistics industry has undergone significant

transformation. Technology has influenced the way in which we order, transport and store various goods, leading consumers to demand the ability to receive products solely at the click of a button. Since its inception in the late 1960s, DHL, (named after its founders Adrian Dalsey, Larry Hillblom and Robert Lynn), has undergone rapid global expansion, transforming consumer expectations. With an unfaltering promise to deliver goods 04

anytime, anywhere, the company’s core values – passion, entrepreneurship, excellence and teamwork – fully underpin its customer-centric approach across its operations. With group revenues exceeding €55bn

orating across its business units, from DHL Express and DHL Global

($64.3bn), its entrance into the Ghanaian market

Forwarding (DGF), to deliver inte-

in the 1970s led the company to undertake

grated logistics solutions.

considerable growth. Now spanning over

Working in various roles under

200 countries, DHL Global Forwarding

the company’s extensive portfo-

Ghana (DGF), seated under DHL’s umbrella,

lio, Country Head at DHL DGF

has been central to its cross-trade shipment

and Cluster Head for Ghana, Cote

capabilities.

d’Ivoire and Senegal, Serigne

Providing charter solutions for oversize,

Ndanck Mbaye, explains how he

heavyweight cargo, dangerous goods, per-

has brought the company’s strat-

ishables and valuables, the division delivers

egy to life to boost DGF’s visibility

essential freight services across land, road

and bolster financial revenue.

and ocean to all 10 regions in Ghana, collab-

“I started with DHL Express


“Visibility is key and our vehicles are equipped with tracking devices and drivers with tools which provide real-time visibility on the shipment progress” — Serigne Ndanck Mbaye, DHL DGF and Cluster Head for Ghana, Cote d’Ivoire and Senegal 05

under several management positions in sev-

this part of the world and has not

eral countries. I’ve been promoted by DGF as

been under focus up until recently.”

the Country Head for our Senegal Company in 2011. It was loss-making at that time, but with

TECHNOLOGICAL CAPABILITIES

our team we were able to turn around the busi-

To support its considerable growth,

ness within a year and stay profitable, achieving

DGF continues to invest in new

our key targets throughout the years,” he says.

technologies to enhance its

“Within our environment where succession

solutions and remain the global

planning is a reality, it makes sense for me to

logistics leader as part of its core

also grow in terms of responsibility in a bigger

IT renewal roadmap.

market and sub-cluster. There are many

“Automation is part of the game

untapped opportunities that we are focusing

and throughout the years DGF

on in the region, particularly with commodities

has introduced state-of-the-art

and perishables which need our expertise in

technologies,” explains Mbaye. w w w. l o g i s t i c s . d h l /g h - e n


“Distribution is a key element across

now undertaken in real-time through

the company’s international supply

our ESP solution via GPRS data trans-

chain. We have a manager in charge of

fer. Increased visibility, where we can

not only quality and HSE requirements,

see action happening in the field, as

but also cost and lead time targets.

well as proof of delivery where custom-

Visibility is key and our vehicles are

ers sign on the screen, are all

equipped with tracking devices and

integrated in the reporting and tracking

drivers with tools which provide real-

with the GPS location, which supports

time visibility on the shipment progress.

delivery, pictures, and exception man-

We also have reporting platforms to

agement. Any document related to the

assess performance and develop action

shipment either transport, commercial

platform when required.

and regulatory is also supported by our

“Updating shipment processes are

front-end solution which ultimately

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“There are many untapped opportunities that we are focusing on in the region, particularly with commodities and perishables which need our expertise” — Serigne Ndanck Mbaye, DHL DGF and Cluster Head for Ghana, Cote d’Ivoire and Senegal

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eases the life of our customers. We are

pany is not one to rest on its laurels. From

truly at the forefront of digitalisation

a sustainable viewpoint, DGF has also

and logistics innovation,” he continues.

implemented a paperless solution by

“We also have a competitive advan-

installing its electronic document man-

tage through DHL Interactive, which is

agement tool. This has enabled

our front-end tool that offers end-to-end

documents to be dematerialised, as

shipment visibility. Customers can

part of its Go Green Initiative to reduce

access its three functionalities: book-

harmful emissions.

ing online, tracking the shipment process and customised reporting, which is auto-

SUPPORTING LOCAL COMMUNITIES

mated based on customer requirements.”

Whilst the business promotes partner-

Additionally, housing a fully scalable

ships with local companies which are

warehouse management system, as well

trained in data management, tools and

as an app to track shipments, the com-

logistics, DGF also outsources a numw w w. l o g i s t i c s . d h l /g h - e n


ber of its services, such as haulage. Although it retains a fleet for specific needs, local selected and trained companies are routinely harnessed to support local communities. To give back to local communities, DHL GF Ghana since 2011, supports Operation Smile, which conducts medical programmes across Ghana in cities including Accra, Cape Coast, Tamale, and Tema for children and adults born with cleft lips. The Partnership started in 2011 with DGF Ghana giving free logistics solutions from 08

Accra (capital city) to the various medical stations in the country). In 2018 for the first time DGF Ghana took a trip down to Ho Regional Hospital to interact with the Operation Smile

“We invest in our eLearning

Team, Volunteers and Parents to further

platform with mandatory compli-

understand how DHL’s support is improving

ance courses, as well as many

lives and adding value.

more recommended courses for

There were more than 250 patients from all

the personal development of

over Ghana for screening for the surgeries.

employees. We also develop

Furthermore, internally, DGF seeks to

regional programmes, such as

improve existing processes to drive quality of

Build your Skills, Women to the

service. Its Employee Opinion Survey (EOS)

Top, and our leadership pro-

initiative, as well as its Employee Net Pro-

grammes, TELP, TEC LP and

moter Scores (ENPS) are essential in hearing

much more,” observes Mbaye.

the voice of employees, developing key

“All these courses count for just

action plans and enhancing active leadership

10% of the training and develop-

and engagement at the company.

ment of staff. We believe that our


FACT

DGF was recently granted both ISO 9001:2015 & 14001:2015 certification DHL has undergone rapid global expansion, transforming consumer expectations. DHL’s core values — passion, entrepreneurship, excellence and team work, fully underpin its customer-centric approach

people learn more through on the job assignments and projects, and 70% on day to day activities, as DHL is a continuous working environment. This is a company where performance and behaviours are recognised and rewarded.” With globally dedicated teams in a number of different industry sectors, DGF seeks to deliver a comprehensive portfolio of integrated, end-to-end products and solutions geared to meet the needs of its customers. “There are still opportunities where we are already providing logistics solutions where we can still grow our market share,” notes Mbaye. “We are an international company that houses a global network with local expertise. We are fully compliant, deliver on our prom-

Group revenues exceed €55bn

ises, and have essential programmes which

DHL entered the Ghanaian market in the 1970s, and now spans over 200 countries

consistently improving with our innovation

help us give back to communities. We are centre and most importantly, we are truly customer-centric.”

DGF delivers essential freight services across land, road and ocean to all 10 regions in Ghana

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DHL Global Forwarding Ghana sa P.O. Box DTD 36, Cantonments DHL Logistics Ghana Ltd No. 53, Patrice Lumumba Road Airport Residential Area — Accra Ghana T +233 0302 742 444 www.logistics.dhl/gh-en

DHL Global Forwarding - Brochure 2018  
DHL Global Forwarding - Brochure 2018