Supply-Build Canada Yardstick: Spring 2025

YARDSTICK

In this Issue

MEMBER SPOTLIGHT

Why Crane Training is a Game-Changer: Improve Safety, Efficiency & Productivity 56

How Canada’s Fastest-Growing Buying Group uses an Education-Driven Approach to help Members Succeed 58

Building Success: The 35-Year Journey of Durabuilt Windows & Doors 61

MEMBERS IN THE COMMUNITY

Supply-Build Canada Hockey Event Raises $40,000 for Habitat for Humanity 62

FEATURES

SHOWCASE RECAP

Supply-Build Canada Showcase 2025: An Homage to Continuous Improvement 64

SHOWCASE RECAP—NEW PRODUCT

New Product Innovations That Shape the Future: Highlights from the 2025 SupplyBuild Canada Showcase 68

SHOWCASE RECAP—EDMONTON

In Case You Missed It: Edmonton Edition 71

SHOWCASE RECAP—INDUSTRY

AWARD WINNER

SHOWCASE RECAP—SALES AWARD

MASTHEAD

Liz Kovach

Supply-Build Canada President

Jordan Bouchard

Data Entry Administrator

Brenda Bourns

Events and Community Engagement Manager

Amanda Camara

Vice President of Business Development and Marketing

Rebekah Doerksen

Executive Assistant

Camilla Josef

Online Marketing Coordinator

Matthew Lucek

Workforce Development Coordinator

Alisa Luo

Design and Social Media Coordinator

Travis Waite Director, Finance and Administration

Amanda Wright

Workforce Development Manager

Published March 2025

The Supply-Build Canada Yardstick is the official publication of the Supply-Build Canada and is published four times per year. It is mailed to all retail and associate members of the Supply-Build Canada, to retail lumber dealers and others in the building supply industry in Northwestern Ontario, Manitoba, Saskatchewan, Alberta and British Columbia, and to selected dealers in the Yukon, Northwest Territories and Nunavut. Views expressed in the Yardstick are not necessarily official Supply-Build Canada policy, nor does the publication of product information or any advertisement imply recommendation by the Supply-Build Canada. No part of this publication may be reproduced in any form without the written consent of the Supply-Build Canada.

Subscription rates in Canada: $12 per year, plus applicable taxes. Outside Canada: $15 per year, no tax. Rates quoted are for non-members only.

Canadian publication mail agreement #43754013. Postmaster send change of Canadian address to:

Educate, Advocate, Support Local

“EDUCATION IS NOT THE LEARNING OF FACTS, BUT TRAINING THE MIND TO THINK.”

—ALBERT EINSTEIN

We have the facts to back up the importance of shopping at locally owned businesses and will be educating the public on purchasing products from independently owned retailers versus the big box stores whose profits go south of the border. Our Support Local webpage is up and running, so feel free to share our social posts and connect your networks to our webpage.

There is a lot of work to do to combat all the misinformation out there. For example, there is a misconception that the government picks up the tariff tab, a fabrication spread freely by the US President, but we know and can demonstrate that costs get passed on to the end purchaser and consumers are essentially hit with another tax.

While much of this issue of Yardstick focuses on education and professional development for members, there is another key educational role our association must play: educating government and the public about our industry.

As I write this article, the degradation of democracy is taking place, and it is very clear how misinformation can shape outcomes, why education matters, and why we need to vet our sources of information. In a time where so much content is coming at us all the time, we often only hear the loudest voices, and need to be able to recognize when they are blatantly twisting the truth.

While our team continues to work on education offerings for members, we are also working on education pieces for the public so we can help them make decisions that will support locally owned businesses.

Lobby groups with a vested interest in their personal profits are another major player in the (mis) information space, with the US Lumber Coalition falsely claiming that Canada is dumping inferior product in their markets (we are not!), and that they have the supply to meet the US housing demand (they do not!).

Combatting misinformation in today’s political environment is like a game of Whac-a-Mole—the work is never done. But if we can teach consumers where to go for reliable information, that is half the battle.

I came across the quote above today and it hit home because the power to think critically and ask questions is so important, especially during a time where people are so willing to freely publish fiction as fact!

Liz Kovach PRESIDENT, SUPPLY-BUILD CANADA

Investing in Growth: Building Success Through Education

It gives me great pleasure to submit my first message under our new banner, Supply-Build Canada. As an industry lifer, it may take some time for me to get used to the new name, but I am so proud to be a part of the growth this organization has had, and the plans the Supply-Build team has for the future. And what better way to kick off a new chapter for the association than the Showcase this January in Edmonton. Thank you to all the people at Explore Edmonton, the hotels, restaurants etc. for helping the Supply-Build team put on the best show yet. The Supply-Build Canada Team devoted a tremendous amount of effort to host a great event for its members. The energy level from everyone in attendance was unreal and the team managed to once again bring all four of our pillars together at the event; attract, connect, educate and advocate.

I would like to touch on the Educate component for this message as it is that time of year when member businesses and their teams are preparing for another busy season. There are several very good reasons for member businesses to invest in professional development.

• Personal Growth: continued education fosters critical thinking skills, creativity and adaptability. These skills are valuable for all areas of life

• Staying Current: our industry changes so fast, we need to stay updated with current skills and trends to remain competitive and relevant

• Confidence Boost: knowledge builds self confidence

• Enrichment: constant learning may uncover some hidden talents or skills that help you in all aspects of life.

• Career Advancement: new skills and qualifications set us up for future promotions and opportunities

• Retention: many studies have proven that retention increases 20 to 40 per cent in companies that offer employee education programs (and Supply-Build Canada makes it easy for you to do this)

• Increased Earnings: profits are important. An educated team drives more sales and more efficient operations which leads to higher profit margins

The restructured Supply-Build Canada education offerings have increased in range to be more inclusive for most aspects of our industry.

• New Partnership with North American Hardware and Paint Association (NHPA): This provides our members with over 270 online training modules related to product knowledge, merchandising, selling skills and much more. And it can all be done in the comfort of the learner’s place of work or home.

• Building Material Fundamentals: These online courses are an onboarding must for all of your new staff. It is free with your membership and available to all your staff. There are 29 (and counting) topics that will give a more in-depth knowledge of each category such as roofing, windows, insulation etc.

• Estimating: This online package starts with a basic overview of industry terminology, then leads into a self-paced blueprint reading experience followed by levels 1 and 2 of building materials estimating. The Supply-Build team has built some great pricing packages based on your needs.

• Safety training: This is always available through one of our industry partners Brandt—who offer deep discounts to Supply-Build members in good standing.

• Building Science training: This is available at a discounted rate to members through Blue House Energy.

• Yard & Warehouse Management: This is being updated to current processes and procedures. Stay tuned for program launch!

• And of course, let’s not forget about the new collabouration with Lauren Johnson and the Executive Mastermind program. This is an exciting partnership that has had some very positive reviews from the industry leaders that have already participated. This program is designed with leaders in mind and demonstrates that there is always more to learn and ways to grow.

I encourage all business owners and managers to share this information with all your team members. We build a stronger building community when we nurture growth from within.

Len Regier CHAIR, SUPPLY-BUILD CANADA

Introducing Supply-Build Canada: A New Name, A Bigger Future

Amanda Camara, Supply-Build Canada

Well, it happened. If you haven’t heard, the WRLA is now Supply-Build Canada. But what does this mean?

Let’s be clear—we’re not trying to take over the world. What we are trying to do is the best job possible for our members—our why, as author Simon Sinek would put it. And that why is you.

Our goal is to always put members first. Our direction is guided by you, our members, and our success is determined by how well we support you—day to day and year over year. We do this by supplying our members with training, connections, and advocacy they need to build the best possible businesses and teams to supply the construction projects that build Canada.

Doesn’t Supply-Build Canada make total sense now?

WHY THE CHANGE?

We made this change for several key reasons:

A STRONGER VOICE IN GOVERNMENT

We want to be taken seriously on the federal stage and become an even larger voice for our industry. We’ve already achieved milestones, like bringing the renovation tax credit to Saskatchewan, getting investments in recruitment and education in Alberta, Saskatchewan, and we want to do even more.

A CLEARER MESSAGE FOR EDUCATION

We’re working with guidance counsellors and schools to put our industry front and center as a career option for teens. Simplifying our name and message will help us build our credibility, develop curriculum and reach future talent more effectively.

PUBLIC AWARENESS & INDUSTRY RECOGNITION

Our industry literally supplies the builds across Canada. We joke that this industry isn’t sexy—but we’re changing that. From inspiring stories of career growth (yard staff who worked their way up to ownership!), to the rich history of our sector, we want to highlight the incredible opportunities available. Speaking from experience, this is hands-down the best industry I’ve ever worked for—it’s about time everyone else saw it too!

A CLEARER IDENTITY FOR FUTURE MEMBERS

Too many retailers and potential vendors didn’t know who we were. Bizarre, right? Now, they’ll instantly understand that we represent them— the suppliers that keep Canada building. And at the heart of it all? Our retailers.

SERVING OUR CURRENT MEMBERS MORE EFFECTIVELY

To do our job well, we need to clearly state who we are and what we do. We’re not just “Western”—our members include national players like RONA (headquartered in Quebec), Owens Corning (shipping coast to coast), and Osblock (based in Quebec but looking to service Western dealers). Our new name reflects the national reach of our membership.

ADDRESSING THE BIG QUESTIONS WHAT HAPPENS TO THE ‘WEST’ IN WRLA?

Fear not! We’re still the same great organization you know and love, with deep roots and a legacy in the West. Our members remain primarily in the West, and we’ll continue to focus on supporting them with the same dedicated team, top-tier programming, and our signature ‘get sh*t done’ attitude.

ONE LAST THING… ABOUT THAT ACRONYM

We know our industry loves acronyms, but we are not SBC—we are Supply-Build Canada. We loved hearing the “SBC” chants during the unveiling, but to keep our identity clear and effective, we’ll keep reminding you: It’s Supply-Build Canada.

Cheers to the next chapter—together, we’re building something bigger and better than ever.

Member Corner

SHARING YOUR STORIES

Email us at marketing@supplybuild.ca or reach out via social media.

XTIMBER MART TAPS JRTECH SOLUTIONS TO MODERNIZE INSTORE OPERATIONS FOR MEMBERS

Montreal, QC—Thursday February 6, 2025—TIMBER MART, Canada’s largest member-owned national buying group with hundreds of dealers located across the country, has joined forces with JRTech Solutions to introduce electronic shelf label (ESL) and Artificial Intelligence (AI) inventory scanning robotic technology to its member stores. This initiative aims to help dealers streamline operations, enhance pricing accuracy, and adapt to the ever-changing retail landscape.

The timing of TIMBER MART’s decision is critical as independent retailers face fluctuating exchange rates, labour constraints, and shifting supply costs. By implementing JRTech Solutions’ advanced infrared-powered Pricer ESL cloud system, members can react quickly to market changes while reducing manual workloads and operational inefficiencies. In addition, JRTech’s inventory scanning robotics powered by Brain Corp’s Brain OS AI system can help members reduce stock outs through automatic gap detection.

“TIMBER MART is committed to providing its dealers with innovative solutions that improve efficiency and customer service,” said Bruce Peck, National Merchandising Manager at TIMBER MART. “By offering JRTech Solutions’ ESL suite of technology into our network, we are ensuring that our members have the tools they need to stay competitive and operate more effectively.”

With JRTech Solutions’ platform, TIMBER MART members will benefit from:

• Real-Time Price Updates: Ensuring accurate pricing through seamless store system integration.

• Operational Efficiency: Reducing time spent on manual price adjustments, stock replenishment, cycle counts, and inventory management, allowing staff to focus on higher value tasks.

• Improved Customer Experience: Providing clear, accurate pricing, inventory, and product information at the shelf as well as shopper guidance through geopositioning.

• Sustainability Gains: Eliminating paper tags and reducing environmental waste.

“We are proud to partner with TIMBER MART in bringing our ESL technology, AI inventory management solutions, and more to their members,” said Diego Mazzone, President and CEO of JRTech Solutions. “This agreement will drive a technological shift within the TIMBER MART banner, offering members the tools to tackle today’s challenges and a platform to expand their operations more effectively in the future.”

JRTech Solutions is set to launch the transformative power of their technology suite for TIMBER MART members at the TIMBER MART National Buying Show on February 13-14, 2025.

ALL-FAB GROUP ACQUIRED

BY RONA INC. AND SYCAMORE PARTNERS

Sycamore Partners, a private equity firm specializing in consumer, distribution and retail-related investments, together with RONA inc., have shared news of the acquisition of All-Fab Group (AFG), one of the largest building solutions providers across Western Canada.

AFG has served the needs of building contractors, building owners and dealers across Western Canada for over 50 years.

The transaction provides AFG with additional resources to accelerate growth and invest in products and capabilities to better serve developers, builders, and families across Western Canada and the United States.

Closing terms for the transaction were not disclosed.

In response to the deal, Canada’s Competition Bureau struck an agreement with RONA Inc. to address competition concerns related to its proposed acquisition. The bureau felt that the proposed transaction would caused diminished competition in the design, supply and manufacturing of roof and floor trusses used in housing construction in the Saskatchewan region. The bureau conveyed the loss of rivalry between RONA and All-Fab would result in higher prices and fewer options for customers in the area.

To resolve the bureau’s concerns, RONA agreed to sell a truss manufacturing facility it owns in Martensville, Saskatchewan. The sale will be made to an independent purchaser to be approved by the Commissioner of Competition. The bureau shared that it’s satisfied that the sale will resolve the competition concerns that could result from the proposed transaction.

AD OWNER/MEMBERS REACH A RECORD $83.3 BILLION IN 2024

Wayne, Pa.—AD is reporting record results for 2024 in owner/member sales, member purchases from AD supplier partners, and net distributions to its owner/ members.

AD owner/member sales increased 6 per cent to $83.3 billion. On a same-store basis, member sales in their respective currencies increased 4 per cent in the U.S., 3 per cent in Canada, and 10 per cent in Mexico.

Purchases by member companies from AD supplier partners were up 5 per cent to $20.7 billion. Net distributions to owner/members increased 5 per cent to $1.45 billion.

In 2024, AD welcomed 110 new members to its community of independents through a combination of organic growth and the merger with the Edge Group, the Electronics, Low Voltage, Data and Security group that joined its Electrical—U.S. Division early in the year. While 22 members sold their businesses outside the group during 2024, existing AD members acquired 57 companies outside of the group and 13 fellow members. AD’s total member count at the end of 2024 was 932.

These results do not include the impact of the merger with IMARK Electrical, which created the newly formed AD Independent Electrical Supply Division in the U.S. To date, AD has welcomed over 530 members from IMARK Electrical, representing over 99 per cent of IMARK Electricals’ volume, bringing its total member count to over 1,400 for the start of 2025. Member sales for the group in 2025 are projected to exceed $100 Billion.

AD Chairman and CEO Bill Weisberg commented, “Our record-breaking results are a testament to the strength of our forward-thinking, growth-oriented independent distributor community and our suppliers’ commitment to independents. We are proud to serve our independent owner/members and are honored to partner with our owner/member-led boards and committees, our top-tier supplier partners, and our team of exceptional AD associates.”

SUPPLY-BUILD CANADA NEWS

UPCOMING EVENTS

BREWERY TOURS

• May 1: Brewery Tour with Durabuilt Windows & Doors— Winnipeg, MB

• June 12: Brewery Tour with Federated Insurance— Winnipeg, MB

MEMBER EDUCATION

• May 15: Osblock Know your Pro Tour—Warren, MB

• May: American Express Dine & Learn Series—Winnipeg, MB

• September 5: BarrierTek Know your Pro Tour—Nisku, AB

• October: American Express Dine & Learn Series—Regina, SK

• November: Durabuilt Windows & Doors Know your Pro Tour— Edmonton, AB

NETWORKING NIGHTS

• June 26: Federated Insurance Networking Night— Vancouver, BC

• July 24/25: CFL Hall of Fame Retailer Tour with Willie Pless— Regina, SK

• August 20: Member Networking Night—Winnipeg, MB

• September 3: AGM & Member Networking Event sponsored by Cherry Insurance—Calgary, AB

SUPPLY-BUILD CANADA GOLF

August 12—Saskatoon Golf Tournament— presented by Durabuilt Windows & Doors

The Willows plays host to our Saskatchewan members and their customers for another great day on a phenomenal course.

August 21—Winnipeg Golf Tournament

We’re changing things up this year. Manitoba members and their customers can join us at Kingswood Golf Course in Lasalle, MB.

September 4—Sundre Golf Tournament presented by Regal Ideas

This tournament is always one of the biggest and busiest of the year. We’ll be back on the links at Sundre Golf Club, ready to welcome our members and their customers for a great day on the course.

September 10—Kenosee Golf Tournament

We’re back in Saskatchewan to round out Supply-Build Canada’s 2025 Golf Tournament series. See you in Kenosee!

buildHER

The Supply-Build Canada Womens’ council will be hosting get-togethers across the country again this year, providing a great opportunity to network and advance discussions on shared challenges.

• June 26: buildHER BC Chapter—Vancouver, BC

• July 14: buildHER Winnipeg Chapter—Winnipeg, MB

• August 11: buildHER Saskatoon Chapter—Saskatoon

• September 3: buildHER Calgary Chapter—Calgary, AB

• September 9: buildHER Regina Chapter—Regina, SK

• November: buildHER Edmonton Chapter—Edmonton, AB

135 ANNIVERSARY GALA

• October 22: Supply-Build Canada 135 Year Anniversary presented by Saint Gobain Gala, Fairmont Springs, Banff, AB

Supply-Build Canada, formerly the Western Retail Lumber Association, is turning 135-years old this year, and we’re going to celebrate in style!

On October 22, we’ll be hosting a gala event at the Fairmont in Banff, AB, to celebrate this milestone. We’ll have more details available soon on how you can be a part of this momentous occasion.

2026 BUILDING & HARDWARE SHOWCASE

• January 19-23: 2026 Building & Hardware Showcase

MORE TO COME!

We’ll be adding to this already busy schedule throughout the year. In addition to the events above, we’ll be bringing back our “Know Your Pro” events to keep bringing manufacturers together with new and existing customers alike.

Career Fair & Let’s Go Build Recap

Amanda Wright, Supply-Build Canada

One of the featured events of this year’s Showcase was the Supply-Build Canada Career Fair sponsored by Star Building, a Qualico Company. Our career fair offered members the opportunity to showcase their businesses and the opportunities in the industry while also collecting resumes and connecting with attendees as potential hires. Attendees came from a variety of backgrounds including some high school students, trades program students, and newcomers to Canada actively seeking work. The attendees also had the opportunity to walk the Showcase floor and complete a scavenger hunt designed to get them talking to members to get an idea of the incredible breadth of opportunity in the industry.

In addition to members, we also had representatives from various employment organizations like Careers Alberta and Prospect Human Services to help attendees determine the best path forward for closing any skill gaps on their career journey in the industry. This provided an additional layer of guidance for our attendees, with Careers being able to provide insights into options for local youth under 21 and Prospect being able to highlight local programs that provide skill training.

ABOUT LET’S GO BUILD

This career fair is part of the ongoing Let’s Go Build public awareness campaign that Supply-Build Canada has started to get the industry on the radar for people planning their next career move. High school students looking to start out, tradespeople ready to break into the industry, and established professionals looking for a new challenge all have an opportunity to excel here, and we want to be sure they know it! As such, Let’s Go Build has been set up as both an advertising campaign and a public-facing website that can be used to help people build their career from the ground up. This campaign features real people in the industry and the stories of how they found their place building Canada’s future. It also provides access to the Supply-Build Canada job board and information on various initiatives including internship and scholarship opportunities as well as access to the Supply-Build Canada job board. Between the advertising campaign and other planned outreach activities like career fairs coming up, there will be more eyes than ever on the job board so please be sure to post all jobs available with your organization. Postings are free for members, and the best way to catch attention from those considering joining our industry is to show them just how much opportunity we have!

NEW SCHOLARSHIPS

With the end of the school year approaching, that also means that the deadline for scholarship applications is fast approaching. There are several scholarship opportunities available to members’ families including scholarships which are only available to members and an additional four scholarships promoted through the Let’s Go Build campaign. These four scholarships are intended for those facing financial barriers to education, with three additionally intended for traditionally underrepresented groups in the industry: Women, Indigenous Peoples, and Newcomers to Canada. These scholarships, and the steps for application, are found on the Let’s Go Build website under the “Scholarship” tab.

If you or anyone in your family is looking to expand your education in the next year, please review all the available scholarship opportunities and apply for all that you feel best apply to you. Also, keep an eye on our Let’s Go Build site and your inboxes for details on the internship program we are in the process of building. If you have an opportunity or a candidate for the internship program, or have any scholarship questions please reach out directly to our Workforce Development Manager Amanda Wright at awright@supplybuild.ca

New Education Partnership is Here!

BRINGING EVEN MORE VALUABLE TRAINING TO SUPPLYBUILD CANADA MEMBERS

Rebekah Doerksen, Supply-Build Canada

We’re very pleased to bring the North American Hardware and Paint Association (NHPA) suite of education to our members and be the sole Canadian provider of these valuable classes.

Over the past 18 years, thousands of retail employees have taken NHPA education and training courses, ranging from basic training for new staff to specialized modules designed to meet the needs of retail managers and owners. The NHPA courses have been available to Canadians since 2006, but this new partnership allows Supply-Build Canada to be a strong resource and advocate for our specific market training needs.

At Supply-Build Canada, we’re thrilled to have these courses filling in the gaps for our members. For your new-to-the-industry staff, we have a strong foundation in material covered with the Building Material Fundamentals courses (included in membership!). NHPA’s suite brings a whole new realm of retail training to your onboarding process: with courses on loss prevention, merchandising, and selling skills.

For more specialized project sales roles, we have you covered with our Estimating Suite, and NHPA has courses like Project PRO, which teaches employees how to sell an entire project, and therefore make larger sales.

When it comes to the management level, NHPA brings rounds out store operations skills with Inventory Management, Retail Pricing, and Retail Accounting. It’s a great steppingstone to our Business Series (coming soon!) which will walk owners and their management teams through the tools they need for every phase of business, from start up to planning for retirement.

And of course, leaders need to continuously learn too, which is why our Executive Mastermind group is there for those who want to take their leadership to a new level.

Our commitment to bringing members great training and advancing the knowledge and professionalism in the industry continues—rest assured that as the industry changes and grows, we’ll keep bringing you what you need to grow with it!

Build Your Success Supply-Build

Canada Training

Entry Level

BUILDING MATERIALS FUNDAMENTALS

A key step in your boarding process. Developed to give your new hires foundational knowledge in the wide world of building materials.

NHPA RETAIL TRAINING SUITE

With courses on loss prevention, merchandising, and selling skills, take your entry level folks from zero to sales hero in no time.

Managers

NHPA UNDERSTANDING STORE OPERATIONS

Give managers the tools to operate and optimize your business.

SCAN THE QR CODE TO SEE ALL THE COURSES.

Sales Staff

INDUSTRY TERMINOLOGY & BLUEPRINT READING

Give sales staff a strong foundation for estimating with industry terminology and learning to read blueprints.

ESTIMATING LEVEL 1 & ESTIMATING LEVEL 2

Build your package sales staff ’s estimating capacity and confidence in completing material take-offs. Special package pricing for the full suite of estimating!

NHPA INCREASING SALES SUITE

Give your sales staff the tools to increase transaction size and guard against theft.

Advanced & Executive Level

BUSINESS SERIES

From start up to retirement planning, get the tools that can help you and your managing team navigate the many phases of business.

EXECUTIVE MASTERMIND

Executive level leadership training to support your growth and help you manage your team.

Tariffs, Threats, and Turbulence

HOW THE SUPPLY-BUILD CANADA TEAM IS ADVOCATING FOR YOU

Rebekah Doerksen, Supply-Build Canada

It can’t be overstated how much of a moving target any advocacy efforts are in the current political climate. At the time of writing, tariffs had been imposed by the U.S., counter tariffs had been put in place by the Canadian government…and then the announcement came through that the tariffs would be delayed yet again. By the time you read this, who knows what other hot button target will be in the sights of the Trump administration?

As we stated in last issue’s Advocacy section, the U.S. was Canada’s largest merchandise trade partner as of 2023, at 77.1 per cent, according to the Office of the Chief Economist of Global Affairs Canada. Seeing that the current US administration does not respect its trading partners, it begs the question—what can we do?

We are realistic. We know change takes time and issues are complex. We know we are a small voice on this field with giants. We don’t have millions of dollars to throw behind lobby groups. But, for the team at Supply-Build Canada, passivity in the face of these overwhelming issues is simply not an option.

OUR COMMITMENT IS TO KEEP SHOWING UP, AND TO KEEP SPEAKING UP.

Here are a few of the efforts we’ve made in the past two months.

Four provincially elected officials attended the 2025 Building and Hardware Showcase in Edmonton. For this level of government, we focused on answering their questions about our industry, how tariffs would affect our members, and key barriers to affordable housing. The officials who attended were responsive to the idea of reducing the red tape in building codes.

We also had an interview with CTV News at the Showcase, and interviews with CBC News directly post-show discussing tariffs. Supply-Build Canada also stays in close communication with the Canadian Chamber of Commerce and other Associations to ensure we are aligned with other sectors. CBC News continues to reach out for updates as the tariff announcements keep rolling in.

After significant input from members, Supply-Build Canada sent a letter on February 5, 2025, to the Prime Minister, copying the opposition leader and all premiers. We asked for 7 key actions:

1. For Parliament to get back to work and focus on a robust response to the US tariff threat.

2. For regulatory and legislative reform aimed at reducing red tape, and eliminating bureaucratic roadblocks, such as streamlined building codes and municipal zoning rules.

3. For elimination of barriers to internal trade to increase economic activity and trade within Canada.

4. For market diversification and seeking out additional global trading partners, reducing our reliance on the U.S.

5. For an immediate elimination of the carbon tax. Now, more than ever, this tax is an impediment to affordability, by driving up the cost of goods that Canadians need.

6. For support for the small and medium-sized enterprises vitally important to the Canadian economy.

7. For industry consultation, so that on-the-ground realities are understood and reflected in government policy.

After the letter was off to the government, the work continued. SupplyBuild Canada is heading up a Shop-Local Campaign to emphasize the importance of supporting local dealers over their big-box competition. We want to make it easy for Canadian consumers to make that choice. Our members have the experience, the product knowledge, and the passion, and by supporting local, you invest back into your communities. We will keep highlighting this to your customers.

We have other large and complex issues to face together: misinformation about Canadian softwood lumber spread by the US Lumber Coalition comes to mind. We are working on multiple fronts to get the truth out to both government Canadian, and American consumers.

Keep telling us about the things that affect you—email Liz when lumber supply fluctuates or when margins change or when you can’t get a truck in to save your life. The more we know, the more we can keep pushing for you. Because you know we won’t give up.

We as Canadians have work to do. There are no fast fixes. There are no easy outs. It is time to roll up our sleeves, get our elbows up, and support each other—for the good of our industry, for the good of our communities, and for the good of Canada.

Smart Training, Stronger Teams

Natalie Bell, CWS

Knowledge isn’t just power—it’s profit. Yet, when schedules are tight and customer demands pile up, professional development is often the first thing to be put on hold.

But when employees stop learning, businesses stop growing. The cost of not training your team isn’t just a missed workshop—it’s lost productivity, disengaged employees, and, ultimately, lost revenue.

THE REAL ROI OF CONTINUOUS LEARNING

Training isn’t just a checkbox—it’s a business strategy. Companies that invest in learning see real financial returns:

• 24 per cent higher profit margins (Canadian Construction Association)

• 34 per cent higher employee retention and 22 per cent greater productivity (Canadian Chamber of Commerce)

Why? Because employees who engage in professional development:

• Adapt faster to industry changes

• Bring innovative solutions to everyday challenges

• Stay motivated and engaged—reducing turnover

• Step into leadership roles—easing succession planning

When learning becomes part of daily operations, businesses don’t just survive—they thrive.

BEYOND PRODUCT KNOWLEDGE: WHAT TRAINING SHOULD INCLUDE

For many businesses, training starts and ends with product knowledge—but a well-rounded training program also includes leadership development, career growth, and industry adaptability.

According to the Supply-Build Canada 2023 Labour Study, 37 per cent of employees who left their jobs cited “lack of advancement opportunities.” If employees don’t see a future with you, they’ll find one somewhere else.

Leadership development is another key piece. Even natural leaders need training, and building internal leadership programs helps employees transition into management roles, solving hiring challenges before they start.

Finally, staying ahead of industry shifts is non-negotiable. New materials, sustainability standards, and evolving customer expectations require ongoing learning. A proactive training strategy keeps your team informed and competitive.

MAKING CONTINUOUS LEARNING WORK (EVEN WHEN YOU’RE BUSY)

I get it—formal training sounds great in theory, but in reality, most businesses don’t have the time or budget for elabourate programs. The good news? You don’t need a full training department to build a learning culture. Here’s how to integrate training into daily operations:

• Learning Libraries: A simple hub with industry articles, videos, and product guides employees can access anytime.

• Skill Exchange Sessions: Short monthly peer-led discussions where team members teach each other specialized knowledge.

• Industry Associations: Supply Build and other groups provide free or low-cost training, webinars, and certifications that keep employees current.

• Development Plans: Set two to three learning goals per employee per year, tied to both business needs and personal growth.

Even dedicating just 1 per cent of an employee’s time to development makes a measurable impact. The key is to make learning part of the workday, not an extra task.

START SMALL, THINK BIG

Building a learning culture doesn’t mean overhauling your entire operation. Start with small, achievable steps:

• Recognize and celebrate when employees apply new knowledge.

• Share training takeaways in team meetings to reinforce learning.

• Connect training directly to job performance and business success.

Your inventory eventually loses value as new products enter the market, but your team’s knowledge only becomes more valuable over time—when you invest in it.

UPCOMING WEBINAR: CORRECTIVE ACTIONS, CONSISTENCY & DISCIPLINE—WHAT LEADERS NEED TO KNOW

Thursday, April 24

Learn how to navigate corrective action, set clear expectations, and approach discipline effectively in this interactive session.

Scan the QR Code to register the webinar.

**This article draws on generally accepted HR practices and the author’s experience in consulting**

Written by Natalie Bell, CWS

People & Culture Consultant

Natalie Bell Consulting “A breath of fresh HR!”

Preferred Pricing for Supply-Build Canada Members!

Get customized human resources training and workshops tailored to your business with Natalie Bell Consulting—plus, enjoy exclusive member pricing!

Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Contact Natalie Bell at hello@nataliebell.ca today.

Navigating Employee Benefits Needs with a MultiGenerational Workforce

In today’s workplace, employers face the unique challenge of catering to a diverse workforce spanning up to five generations.

With baby boomers delaying retirement and Gen Z entering the job market, companies must adapt their employee benefits strategies to meet the varied needs of workers across different life stages.

UNDERSTANDING GENERATIONAL DIFFERENCES

Each generation brings distinct values, expectations, and priorities to employee benefits:

1. Baby Boomers (born 1946-1965): Prioritize traditional benefits and financial stability.

2. Generation X (born 1966-1980): Value work-life balance and may have caregiving responsibilities.

3. Millennials (born 1981-1996): Seek flexibility and benefits supporting overall well-being.

4. Generation Z (born 1997-2012): Prioritize social purpose, inclusivity, and value-aligned benefits.

KEY STRATEGIES FOR MULTIGENERATIONAL BENEFITS

1. Offer flexible benefits plans.

2. Focus on health and wellness.

3. Embrace technology and digital solutions.

4. Provide financial wellness resources.

5. Emphasize work-life balance and flexibility.

COMMUNICATION IS KEY

Tailor communication strategies to different age groups, using a mix of digital platforms, in-person meetings, and printed materials to effectively reach all employees.

LOOKING AHEAD: THE FUTURE O F MULTI-GENERATIONAL BENEFITS

As the workforce continues to evolve, employers must remain agile and responsive to changing demographics and emerging trends. This may include exploring innovative benefits such as:

1. Personalized health and wellness programs powered by AI and wearable technology

2. Enhanced support for remote and hybrid work arrangements

3. Expanded mental health resources and stress management tools

4. Sustainable and socially responsible investment options for retirement plans

5. Customizable career development and lifelong learning opportunities

By embracing a forward-thinking approach to benefits design, companies can create a workplace that meets the diverse needs of today’s multi-generational workforce while adapting to the changing expectations of future generations. This proactive stance will be essential in maintaining a competitive edge in talent acquisition and retention, ultimately fostering a more engaged, productive, and satisfied workforce across all age group.

If you have any questions or would like to discuss how PIB can help strengthen and support your plan for your employees, please reach out to a PIB Group Benefits Consultant.

Preferred Pricing for Supply-Build Canada Members!

Get customized insurance solutions to safeguard businesses and employees across industries. From group benefits to commercial coverage, PIB ensures you’re protected at every stage.

Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Contact Natalie Bell at hello@pib.com today.

2025 Independent Retail Store Trends

Sarah Hounslow, President, BMF

The retail landscape is always changing, offering opportunities for independent retailers to stand out from competitors. In 2025, here are the key trends shaping the industry and practical ways to improve customer experience and your bottom line.

1. PERSONALIZING THE CUSTOMER EXPERIENCE

Today, customers want more than just products; they want great experiences. Personalization can help you do just that, keeping customers engaged.

Know Your Customers: Independent retailers serve a diverse customer base. Tailoring your approach helps you succeed. Contractors prioritize efficiency, bulk purchasing options, and reliable supply chains. Offering contractor support, competitive prices, and an easy purchasing process will help build loyalty. DIY shoppers seek advice, inspiration and accessible product information. Offering workshops, expert advice, and product samples and displays can help build their confidence and encourage repeat visits.

Strategic Store Layouts: Make sure everyday items are easy to find with logical product placements and clear signage. For bigger purchase decisions, incorporate areas where customers can explore and engage.

2. INVESTING IN SMART RETAIL TECHNOLOGY

Technology is changing how customers shop and how stores run. Using smart tech can improve efficiency and create a smooth experience for both staff and customers.

Electronic Shelf Labels (ESLs): Say goodbye to outdated paper price tags. ESLs update prices in real time, reducing errors and saving time and labour so you can quickly adapt to market changes.

Advanced Inventory Systems: AI-driven inventory systems help predict demand, automate reordering, and track inventory levels in real time. These tools help optimize stock levels while ensuring operational efficiency.

Above: Decking and railing feature ends offer greater product visibility and the opportunity for increased product engagement as shown in Healdsburg

Lumber Co., CA.

4. EXPANDING INTO NEW PRODUCT CATEGORIES

To stay competitive and meet evolving customer needs, consider adding new product categories that are gaining popularity.

Wellness and Outdoor Living: More homeowners are investing in outdoor spaces like kitchens, saunas, and relaxing backyard areas. Products that connect indoor and outdoor spaces, like comfortable seating or retractable screens and heaters, are on the rise.

Delivery Management Software: Delivery management tools make transporting materials to job sites easier. Features like real-time tracking, automated scheduling, and route optimization make deliveries faster and more reliable.

AI Visualization Tools: Let customers see how products like flooring, paint, siding, or roofing will look in their space. The immersive experience helps them feel confident in their choices and creates opportunities to upsell higher quality materials which might otherwise not be considered.

3. CREATING ENGAGING AND INTERACTIVE SHOPPING SPACES

Many shoppers need inspiration when making purchasing decisions. Stores that offer product suggestions and hands-on experiences will stand out and keep customers coming back.

Curated Design Collections: Make shopping easier by grouping complementary products and materials into themed collections, such as “Modern Minimalist” or “Rustic Farmhouse.”

Interactive Showrooms: Building materials have evolved from commodity items to a fashion category. Create spaces where customers can explore the design trends and mix and match materials by creating hands-on spaces to display exterior finishes, doors, windows, kitchens, flooring, and more.

Partnering with Contractors: Become the go-to store for contractors to bring their clients and finalize material selections. Offering expert help and hands-on displays will not only ease the contractors’ workload but also improve client satisfaction.

Smart Home Technology: Smart home solutions are in high demand as homeowners seek more convenience and security. These items can also encourage customers to buy complementary products, like automated lighting, HVAC controls, and security enhancements, creating natural cross-selling opportunities.

Sustainable and Eco-Friendly Products: With growing environmental awareness, customers are increasingly choosing green building materials, energy-efficient appliances, and eco-friendly home improvement solutions.

The future of independent retail is all about adaptability, innovation, and putting your customer first. By personalizing the experience, using smart technology, and creating engaging shopping spaces, retailers can differentiate themselves from the competition. Staying on top of trends and offering the products customers want will not only increase profits but also help build long-lasting loyalty, ensuring success for your store in 2025 and beyond.

Interested in learning more about the benefits of investing in your store with BMF’s full range of retail design and renovation services? Visit bmfonline.com or contact info@bmfonline.com

Above: Create spaces where customers can explore product and material options with displays and selling centres as shown in Adams Building Supply, ON.

Training for Tomorrow: Why Education is the Cornerstone of Retail Success

Lee Waltham, Brandish Agency

In the ever-evolving world of retail, change is the only constant. From shifting consumer preferences to advances in technology, retailers are facing new challenges and opportunities daily. One of the most significant ways to navigate this landscape is through ongoing training and education. But beyond operational know-how, there’s a strategic edge many overlook: the power of training in brand building and marketing success.

WHY TRAINING IS MORE THAN SKILL DEVELOPMENT

Training isn’t just about teaching employees how to stock shelves or process transactions. It’s about equipping them with the skills to represent a brand authentically and consistently. In retail, every interaction is a moment to communicate a brand’s promise. If staff lack the knowledge or confidence to articulate that, it weakens the customer experience and, ultimately, the brand itself.

Think of a customer walking into a store looking for advice on a home renovation product. If the associate can offer knowledgeable guidance, it not only fosters trust but also reinforces the store’s position as a helpful and reliable brand. Conversely, a lack of training can lead to missed opportunities, poor service, and weakened customer loyalty.

TRAINING AS A MARKETING TOOL

Many retailers view marketing as something that happens externally—through social media, advertisements, or promotions. But marketing happens every day inside the store. Your frontline staff are, in many ways, your most influential marketers. Their ability to communicate value, solve problems, and create positive experiences shapes how customers perceive your brand.

When retailers invest in training, they are indirectly investing in marketing. Product knowledge sessions, brand storytelling workshops, and customer service training don’t just improve performance; they help shape the brand narrative. A well-trained team can speak confidently about product benefits, offer personalized advice, and create memorable experiences that lead to positive word-of-mouth—arguably the most powerful marketing tool there is.

BUILDING A CULTURE OF CONTINUOUS LEARNING

The retail environment is dynamic, with trends, products, and consumer behaviours changing rapidly. That’s why training shouldn’t be a one-time event but an ongoing commitment. Establishing a culture of continuous learning ensures teams stay adaptable and engaged.

This culture can also be a differentiator in attracting and retaining talent. People want to work for businesses that invest in their growth. Retailers who position themselves as places where employees can learn and advance will naturally attract more motivated and dedicated team members. And these are the very people who become passionate advocates for your brand.

BRIDGING ONLINE AND IN-STORE EXPERIENCES

In today’s retail landscape, customers often begin their buying journey online. They research products, compare reviews, and expect a seamless transition when they walk into a physical store. Well-trained staff can bridge this gap. If they understand digital marketing campaigns, promotions, or brand positioning, they can reinforce those messages in person, ensuring consistency across all touchpoints.

Moreover, training staff on how to encourage reviews or share promotions socially can amplify marketing efforts. It’s a simple but effective way to connect offline interactions with online engagement, creating a more cohesive brand experience.

PRACTICAL STEPS TO ELEVATE TRAINING

• Invest in Brand Education: Help staff understand not just products but the ethos behind the brand. Why does the brand exist? What makes it unique? How can they share that story with customers?

• Enhance Product Knowledge: Regular updates on new products, trends, and technologies keep teams informed and confident.

• Focus on Soft Skills: Communication, empathy, and problem-solving are essential for creating positive customer experiences.

• Integrate Training with Marketing: Align training initiatives with marketing campaigns. If you’re promoting a particular product line, ensure staff are equipped to support the campaign on the floor.

• Gather Feedback: Encourage staff to share insights from customer interactions. This feedback can inform both training programs and marketing strategies.

THE BOTTOM LINE

In retail, your brand is only as strong as the people who represent it. Investing in training isn’t just about improving service standards; it’s about strengthening your brand and amplifying your marketing efforts. It’s about ensuring that every customer interaction is a chance to communicate value, build trust, and create lasting impressions.

In a competitive marketplace, the retailers who prioritize education and training are the ones best positioned to adapt, innovate, and thrive. Because when your team is well-trained, they don’t just sell products—they sell experiences, stories, and reasons for customers to keep coming back.

And that’s the kind of marketing no budget can buy.

The Ripple Effect of Tariffs: How LBM Businesses Can Protect Their Cash Flow

THE NEW REALITY OF TRADE UNCERTAINTY

Amira Song

Rising tariffs, supply chain disruptions, and economic uncertainty are creating financial headwinds for businesses across North America. For companies in the Lumber and Building Materials (LBM) sector, these pressures are making it harder to collect payments, manage cash flow, and extend credit with confidence. Customers in construction, manufacturing, and retail—many already operating on thin margins—are feeling the squeeze, leading to longer payment cycles and increased credit risk.

Here’s a look at how tariffs are impacting key industries, why LBM businesses need to be more vigilant about credit and collections, and what steps they can take to protect their bottom line.

1. TARIFFS ARE RESHAPING FINANCIAL STABILITY ACROSS INDUSTRIES

Trade policies are shifting, and with them, the financial health of key industries tied to the LBM sector. Tariffs on imported materials, including steel, aluminum, and manufactured goods, are driving up costs for construction and manufacturing firms. Higher material costs eat into already thin project margins, forcing many businesses to adjust their pricing, delay projects, or reduce their purchasing volume.

For companies relying on imports, uncertainty surrounding future trade restrictions makes financial planning more complex. Some customers are stockpiling inventory, while others are taking a more cautious approach, extending payment terms or renegotiating supplier agreements to preserve cash. These industry-wide adjustments create ripple effects that ultimately impact the credit landscape for LBM businesses.

2. A CASCADE OF FINANCIAL STRAIN: WHY CREDIT RISK IS RISING

The effects of tariffs don’t stop at the purchasing level. As costs rise, customers in construction, retail, and manufacturing must navigate increased financial pressure. Some of the most immediate challenges include:

• Tighter project margins: With material costs rising, profitability on ongoing and future projects is shrinking. Some firms may attempt to pass these costs to customers, while others may absorb the hit—either way, financial flexibility is reduced.

• Project delays and cancellations: Uncertainty around costs and supply chain stability has already led to slowed decision-making in major construction projects. Cancellations or delays can directly

Now more than ever, having real-time visibility into your accounts receivable (AR) portfolio is crucial. NetNow equips LBM businesses with live data sources, automated trade and bank references, fraud prevention tools, and continuous account monitoring— helping them make smarter credit decisions and reduce risk.

Schedule a demo at netnow.io to see why Supply-Build Canada trusts NetNow for everything Credit & AR related.

Preferred Pricing for Supply-Build Canada Members!

Get real-time AR visibility with live data, fraud prevention, and automated references— empowering smarter credit decisions.

Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Contact Nauman Hafeez at nauman@netnow.io today.

impact cash flow, making it harder for customers to meet existing payment obligations.

• Delayed payments from their own customers: When businesses at the top of the supply chain face financial strain, that pressure cascades downward. A general slowdown in payments means that LBM suppliers may see extended receivables cycles and higher delinquency rates.

In this environment, a one-time credit check is no longer enough. A customer that was financially stable six months ago may now be struggling under the weight of increased costs and shrinking margins.

3. RECALIBRATING CREDIT TERMS TO MINIMIZE RISK

The shifting economic landscape means past credit policies may no longer provide adequate protection. LBM businesses will need to take a more strategic approach to credit management, reassessing customer risk profiles and adjusting terms accordingly.

• Review and adjust credit limits: Some customer segments, particularly those in higher-risk industries, may require lower credit limits or more stringent approval processes.

• Tighten payment terms for at-risk customers: Extending generous terms in an uncertain market could leave LBM suppliers exposed. A more conservative approach—such as requiring faster payment cycles or deposits—can help mitigate potential losses.

• Strengthen credit application and monitoring processes: A static credit policy isn’t enough. Implementing a tiered approach allows reliable, long-term customers to retain favourable terms while adopting stricter guidelines for new or higher-risk accounts.

Continuous monitoring is key. Changes in payment behaviour, such as when a previously prompt customer suddenly delays invoice payments, should trigger immediate internal review and response.

4. STRENGTHENING FINANCIAL RESILIENCE AMID UNCERTAINTY

Beyond tightening credit policies, LBM businesses should take steps to bolster their own financial position to withstand potential payment delays and defaults. Key strategies include:

• Increasing cash reserves: A stronger cash position provides greater flexibility in dealing with late payments and unexpected disruptions.

• Exploring trade credit insurance: Protecting receivables can serve as a critical safeguard against customer defaults.

• Considering factoring or other receivables management tools: For accounts showing early signs of distress, alternative financing solutions may help mitigate risk.

• Developing early intervention protocols: The sooner payment stress is identified, the more options there are to resolve it. Clear internal processes for escalating delinquent accounts can improve overall collection efforts.

5. A PROACTIVE APPROACH TO CREDIT MANAGEMENT

With economic uncertainty reshaping financial strategies, LBM businesses must stay ahead of credit risk to protect cash flow and long-term stability. Tightening credit policies, strengthening financial safeguards, and continuously monitoring customer risk are essential steps to mitigating exposure. Those who take action now will be best positioned to navigate ongoing market volatility.

Beacons of Community & Construction Safety

Fires in structures under construction have a devastating impact on communities across Canada each year.

Construction site fire can overcome communities, harm lives, destroy adjacent properties, and compromise our ecosystems. With no discretion, construction site fires can occur in high-density urban infill, greenfield development, suburban sites surrounded by schools, daycares, and neighboring properties.

Builders and developers hold a critical responsibility to ensure fire safety on their construction sites and minimize risks.

BarrierTek

ABOUT BARRIERTEK

BarrierTek has developed fire-protection products to specifically meet the fire resistance needs of each wood member or sheet in any project, large or small. Since 2010, BarrierTek’s team of scientists and engineers have been helping builders and developers to prevent high-intensity residential fires and construction site fires.

BarrierTek’s fire-resistant solutions for woodframe construction simplify the builder and the developer each upholding responsibilities to safeguard both the construction project and minimize the impact of construction site fire to community and investment stakeholders— during construction and long afterwards.

Projects with BarrierTekTM treatments are hard to miss. BarrierTek’s trademark colourful applications are more than just hallmarks of a progressive developer. They are beacons of safer communities, and the net result of over a decade in innovation in wood construction fire safety.

THE PRODUCTS

The BarrierTekTM line-up of wood fire-protection products span the full spectrum of wood applications in single-family, multi-family, commercial, institutional and industrial construction.

BarrierTek’s ProTEKtor IITM, ProTEKtor IIDTM and ProTEKtor PGTM products are proprietary, factory-applied coatings acting as a fire-resistant shield on wood. The notably bright blue-green hue of the coating protects plywood sheets, wall sheathing, I-Joists, studs, framing, bracing, blocking, and other dimensional lumber used in any project.

THE SCIENCE

BarrierTekTM products interrupt a combustion cycle created by fire, reducing access to the wood by heat and oxygen. If treated wood is heated to 200 degrees Celsius, a chemical reaction occurs. This reaction is intumescent, slowing the blaze.

BarrierTekTM treated lumber is safe to handle and requires no special installation requirements. Scan the code the learn more about the science behind How It Works.

SAFETY FIRST: TODAY & TOMORROW

BarrierTekTM products provide a holistic approach to safety, addressing the devastating fire risks that construction site and structure fire can bring to the people, properties and planet.

BUSINESS IMPLICATIONS

Volatility in project pricing, labour availability, schedules, and materials is a constant consideration for wood-frame builders and developers. BarrierTekTM products help mitigate risk by supporting efforts to lower course of construction (CoC) insurance premiums—potentially by as much as 40 per cent. In addition, they contribute to a safer worksite environment and help safeguard the project’s financial interests and expected returns.

Above: Compare how conventional course of construction risk is nearly eliminated with BarrierTek.

BARRIERTEK’S VISION & GROWTH

BarrierTekTM products are setting a new standard in the construction industry. They are committed to solving one of the industry’s toughest problems—fire. Innovation is part of the foundation of BarrierTek’s competitive advantage. Across Canada and every day, the entire BarrierTek team is in pursuit of new, advanced formulas and products that set new, and higher, standards for construction fire safety for everyone.

Advancing the Future of Hardware Retail: Embracing Technology for Efficiency and Growth

Yara Mawas and Robin Ghosh, JRTech Solutions

The hardware retail sector faces growing challenges. Supply chain disruptions, material sourcing delays, rising costs, and labour shortages are making it harder to maintain competitive advantages. To stay ahead, retailers must adopt technology to improve efficiency and enhance customer experiences.

THE NEED FOR TECHNOLOGICAL TRANSFORMATION

Digital solutions help automate price changes, optimize inventory, streamline operations, and boost customer loyalty. Investments in automation, AI, and digital tools enable retailers to manage their stores efficiently, especially amid currency fluctuations, tariffs, and trade wars.

Seamless integration of new technologies ensures adaptability for future challenges. As the industry evolves, digital transformation is not just an advantage—it’s essential for survival.

JRTECH’S ROLE IN TRANSFORMING HARDWARE RETAIL

For 17 years, JRTech Solutions has led retail technology innovation across North America, with over 700 hardware store installations in retailers like BMR, Rona, Home Hardware, Castle, TIMBER MART, and Canadian Tire.

Initially designed for price automation, Electronic Shelf Labels (ESLs) now play a crucial role in near-instantaneous inventory management, product geopositioning, cycle counting, and click-and-collect e-commerce. These advancements reduce labour-intensive tasks, ensure pricing accuracy, and optimize store operations.

Above: Brain Corp’s Autonomous Mobile Robot performs inventory scanning assisted by Artificial Intelligence and JRTech Solutions’ Pricer electronic shelf labels.

ROBOTICS AND AI: OPTIMIZING INVENTORY AND LABOUR

Beyond ESLs, robotics and AI are reshaping retail. While some fear automation will replace jobs, these technologies actually enhance human roles by handling repetitive tasks, allowing employees to focus on higher-value activities.

AI-driven inventory management tools detect shelf gaps and optimize stock availability in real-time. Robots like Brain Corp’s Autonomous Mobile Robot use AI and imaging to ensure planogram compliance, prioritizing restocking based on inventory levels, customer demand, and current promotions. Similarly, fixed shelf camera solutions like Focal Systems provide accurate inventory insights in real-time, including instocks, out of stocks, lows, planogram non-compliance, and more.

AI-powered robots also improve warehouse and stock management. Cobots—collabourative robots—assist employees by minimizing physical movement and fatigue. They transport products from warehouses to designated shelves, reducing back-and-forth trips for staff, liberating employees to deal with more added-value tasks.

ENHANCING CUSTOMER EXPERIENCE WITH AR AND THE ENDLESS AISLE

Retail technology is evolving rapidly, merging physical and digital shopping, which we like to refer to as “phygitalization.” Augmented Reality (AR) is one such driver enabling a shift toward the Endless Aisle concept, which expands product availability beyond in-store inventory.

By integrating AR with ESLs, retailers enable customers to interact with products virtually, accessing additional information, how-to videos, and complementary items. JRTech’s ESLs also contain NFC tags, allowing customers to tap labels for instant product details. QR codes provide alternative access, ensuring a seamless experience for all customers.

Bringing online content into stores enhances product discovery, enabling customers to order out-of-stock items and find complementary products without stores having to maintain large inventories.

Above: Security camera feeds coupled with Artificial Intelligence help retailers determine how to optimize retail space and product positioning based on customer behaviour such as dwell time and product interactions.

AI FOR DYNAMIC PRICING AND CUSTOMER INSIGHTS

AI-driven dynamic pricing is also transforming traditional retail by enabling tailored price adjustments based on supply chain costs, demand, and regional trends. This allows retailers to offer competitive prices to price-conscious consumers.

Additionally, AI-powered customer behaviour analysis helps retailers gain insights into shopping patterns, preferences, and traffic areas by leveraging a store’s existing security camera feed. This data enables store layout optimizations, improved pricing strategies, and targeted marketing efforts. It also can alert retailers to theft in real time minimizing shrinkage.

CONCLUSION

The future of hardware retail lies in embracing digital technology. Tools like ESLs, AI, robotics, and AR are revolutionizing the industry. By adopting these innovations, retailers can optimize inventory, streamline operations, and enhance customer experiences, ensuring long-term success.

JRTech Solutions continues to drive digital transformation, helping hardware retailers increase efficiency and customer engagement. As technology advances, those who embrace these tools will be best positioned to thrive in an increasingly competitive marketplace.

Above: Augmented Reality allows users to unlock virtual information while interacting with physical products.

Introducing Osblock: Zero Waste Innovation

The cost of energy demands today are consistently increasing and skilled labour rates are at an all time high, its time for the construction industry to look at how we build our homes to make them more efficient and economical.

Osblock is one of those ideas that could drastically change how we think about building and can have real impacts on reducing construction costs and energy efficiency of the homes we live in. Osblock is a pre insulated structural wall block system that replaces the conventional wood frame structure that we see on most homes being built today. A unique stackable and interlocking design that creates a rigid structure that is more durable, straighter, stronger, and offers superior insulation (R32) than traditional wall framing.

Invented in 2018 by Marco Tremblay of Lac St-Jean, Quebec. Osblock has set its roots in eastern Canada with over 1500 structures standing in Quebec, Ontario and throughout the Maritimes, and is rapidly expanding to North and Western communities all over. “We now have access to powerful tools and machinery, doors and windows technology is getting more efficient every year, we build smarter houses, but when it gets to erecting walls, we are stuck in the past,” says Tremblay. “Osblock is a zero-waste system” he continues “not only is this the most effective insulating product on the market, but unlike other build sites you don’t see material waste on our sites. Each piece of Osblock is used completely, if we have a 6-inch piece leftover we use it on another site!”

Proudly all Canadian-made, the Osblock system comprises of expanded polystyrene foam insulation on both sides of a 3-inch wood core, all sourced from Canadian forests and suppliers.

“Its absolutely amazing how quickly these go together,” according to Manitoba’s Mukwa Homes Vice President Chris Joss. “After 20 years in the construction industry Osblock has changed my view on how to build, we don’t use anything else. It’s reduced the labour required to build, increased our profitability and our builds require so much less energy to heat in the winter and to stay cool in the summer. We’ve seen case studies of Osblock builds during a prolonged winter power outage where one house lost ten degrees of interior temperature and right next door our Osblock build lost two. You can’t deny the advantage.”

After taking grip on the eastern residential market Osblock is starting to realize further potential in not only homes but also in the multi tenant, commercial multi story and industrial markets.

According to Osblock Vice President of Sales Tony Levesque “Builders who decide to use Osblock, for them, trying it means adopting it. All builders who do a project with Osblock continue to promote it. This is how we are going to change construction—one block at a time.”

Mukwa Homes

Building Efficiency in the Building Supply Industry: How Automation Transforms Your Back Office

Mike Bernhardt, Xerox

In Western Canada’s building supply industry, efficiency isn’t just a goal—it’s essential. From managing inventory and coordinating deliveries to processing invoices and purchase orders, every process needs to run smoothly. Yet, back-office operations often create the biggest bottlenecks.

For Supply-Build Canada members, leveraging smart technology can free up time, reduce errors, and improve cash flow. Xerox goes beyond printers and copiers—we help businesses modernize operations.

AUTOMATING ACCOUNTS PAYABLE: FASTER, SMARTER, EASIER

Accounts payable (AP) is one of the most time-consuming processes in any business. Many still rely on paper invoices, manual data entry, and outdated filing systems—leading to misplaced invoices, late payments, and strained vendor relationships.

AP automation changes the game. With Xerox® Accounts Payable Automation, invoices are automatically captured, categorized, and routed for approval. Whether received by email or scanned, they’re instantly processed, matched to purchase orders, and ready for payment—no more chasing signatures or searching filing cabinets.

Beyond efficiency, automation improves visibility. Business owners and finance teams can track invoice status in real time, ensuring better cash flow management while avoiding late fees and missed discounts.

BACKFILE SCANNING: CLEARING THE PAPER CLUTTER

How much space is wasted on paper records? Many Supply-Build Canada members store decades of invoices, purchase orders, and customer files. What if you could reclaim that space and instantly access documents with just a few clicks?

Xerox’s backfile scanning services digitize years’ worth of records, making them searchable and securely stored. Whether it’s sales records, HR files, or supplier contracts, digital documents streamline operations and support compliance and disaster recovery efforts.

BEYOND PRINTING: SMARTER MULTIFUNCTION PRINTERS (MFPS)

While digital transformation is key, printing and scanning remain essential. Today’s multifunction printers (MFPs) do far more than print—they act as workflow automation hubs.

For example, a Xerox® ConnectKey®-enabled MFP can scan invoices, route them to the right approver, and archive them securely—all from the touchscreen. With built-in security features like user authentication, encrypted scanning, and automatic firmware updates, modern MFPs protect your business from cyber threats.

THE BOTTOM LINE: WORK SMARTER, NOT HARDER

For Supply-Build Canada members, staying competitive means improving efficiency wherever possible. Whether automating AP, digitizing files, or upgrading your MFPs, Xerox has solutions to support your business now and in the future.

Supply-Build Canada members receive preferred pricing and partner benefits from Xerox. Contact Mike Bernhardt (mike.bernhardt@xerox.com) to learn more about how we can help streamline your operations.

Why Crane Training is a Game-Changer: Improve Safety, Efficiency & Productivity

Kelsey Patrick, Falcon Equipment

Picture this: your crane is idle on the job site, costing you valuable time and money. Now, imagine the opposite—your equipment running smoothly, your team operating efficiently, and in turn you see the results in profits. The secret to this transformation? Investing in operator training. When your operators are skilled and confident, downtime becomes a thing of the past, and your equipment can do what it does best—work.

Today, we’re putting the spotlight on knuckleboom crane training and why it’s an absolute must-have for any business in the lumber and building material industry looking to thrive. Training doesn’t just happen in a classroom or on the job; it’s a strategic investment that pays dividends in safety, efficiency, and productivity. Companies like Falcon Equipment make it easier than ever to set your team up for success whether that being through their crane training program or a new build orientation where a walk through is included.

Not all training programs are created equal. Falcon Equipment offers customized crane training designed to meet operators where they are—whether they’re preparing for certification through Fulford, Alberta Apprenticeship and Industry Training (AIT), Saskatchewan Apprenticeship & Trade Certification Commission (SATCC), or Apprenticeship Manitoba, or simply sharpening their skills. Each course is packed with value, blending hands-on experience with theory-based learning.

Students dive into the essentials, from mastering workplace safety protocols to understanding crane load charts, rigging techniques, site planning, and even the art of tying the perfect rigging knot. Operators leave equipped with the skills and confidence to tackle any challenge their work throws at them. Properly trained operators aren’t just more productive—they’re safer, too. They understand the nuances of their equipment, make quicker decisions, and avoid costly errors. With their sharpened skills, tasks are completed faster and with greater precision.

But it doesn’t stop there. Skilled operators also act as your first line of defense against equipment wear and tear. They can identify minor issues before they escalate into major problems, reducing downtime and extending the life of your crane. It’s a win-win situation for both productivity and your bottom line.

When your operators feel supported and capable, the ripple effects are felt across the entire organization. Morale improves, downtime decreases, and your reputation as an industry leader grows. So, why settle for anything less?

Investing in crane training isn’t just smart—it’s essential. It’s the key to unlocking your equipment’s full potential and setting your team on a path to success.

Above: Crane operator unfolding the Palfinger PK 92002 SH.

Sexton Group’s approach to education is based around providing the information their members need to make the best decisions they can for their business. In times of uncertainty, such as the COVID-19 pandemic, or the current situation with US tariffs, information is power for Sexton members. As a buying group, Sexton follows a multi-level approach when it comes to getting the best and most timely information to their members.

FIELD LEVEL INSIGHT

One of the most hands-on ways Sexton garners essential information to help their independent members make decisions for their businesses is via boots on the ground. The Sexton Business Development team spends the majority of their time on the road across Canada, collecting realtime information in all regions where their members do business. With multiple decades of industry knowledge between them, this team is a liaison between Sexton members and vendors, not only in advocating but in navigating the ever-changing economic climate and collecting relevant information that provides the competitive advantage their members need.

CUTTING THROUGH THE NOISE

In today’s world, the amount of information we have access to can be overwhelming, and it takes time to navigate and understand. Bringing together a range of insights helps eliminate the obstacle that time creates in accessing the most relevant, and impactful information for Sexton members and their businesses. Sexton has teams dedicated to doing just this.

One such team is the Commodity Wood team, made up of National Commodity Wood Manager, Don Humphrey and Senior Commodity Wood Manager, Shane McDonald. As with any other commodity, the market for lumber and wood products can be impacted by a range of factors from weather and natural disasters to political pressures such as tariffs and interest rate changes. For the lumber dealers within Sexton Group, knowing the right time to buy based on market conditions is essential. The Commodity Wood team commits their time to staying on top of day-to-day shifts in the lumber market and turning data into information that members can quickly utilize for purchasing decisions.

DRAWING ON EXPERT KNOWLEDGE

Succession, hiring and retention, state of the economy … these topics and many more are top of mind to business owners across Canada, and Sexton Group members are no exception. Sexton strives to be a valuable resource to their members, but they don’t hesitate to collabourate with experts when it simply makes the most sense. Bringing in economists, recruitment specialists, and many others for in-person as well as web-based sessions is common practice within the group.

Most recently, Sexton was a sponsor of the Supply-Build Canada Professional Development sessions at the 2025 Showcase—which offered a range of topics such as negotiations, sales, retail marketing and much more. Simply put, trusting the experts is key to making the most of resources and opportunities that lead to growth.

For Sexton, tapping into opportunities to educate and share information means that their network of strong, independent members is empowered to make the best decisions for their business, leading to one common result—lasting impact and success.

Building Success: The 35Year Journey of Durabuilt Windows & Doors

Over 35 years ago, Durabuilt Windows & Doors began as a small family-run shop fueled by entrepreneurial ambition and a commitment to customer satisfaction. Today, it stands as one of Western Canada’s largest privately held manufacturing companies, employing over 750 dedicated professionals. Recognized as an industry leader, Durabuilt’s portfolio includes premium solutions such as vinyl, fiberglass, and commercial glazing products.

What’s behind this remarkable success? Hard work, innovation, and a customer-first philosophy—all of which have earned Durabuilt countless awards for our outstanding service and products, including a coveted spot on Canada’s Best Managed Companies list since 2012. With a dedication to quality, energy efficiency, and design excellence, Durabuilt is setting a new benchmark for windows and doors across residential, commercial, and industrial markets.

INNOVATION THAT DRIVES YOUR SUCCESS

At Durabuilt, innovation is regarded as the foundation of every product created. Through advanced designs that blend energy efficiency, durability, and aesthetic appeal, Durabuilt meets modern construction demands and supports architects, dealers, and renovators.

Durabuilt’s Alpha and Omega windows feature the Universal Monoframe Design, designed for versatility. This seamless design allows professionals to mix and match products effortlessly, simplifying installation and offering unmatched design flexibility.

The exclusive EasyClean+ Protective Glass Coating challenges the notion that glass cannot last forever. By filling microscopic gaps in the glass, this innovative coating creates a smooth surface that resists dirt, moisture, and aging effects, significantly enhancing durability. It ensures long-lasting clarity and optimal performance over time.

High-performing laminate finishes merge style, innovation, and practicality by blocking 80% of the sun’s near infrared heat with high reflectivity. These finishes offer improved durability paired with fashion-forward designs to complement any project.

PARTNER-CENTRIC STRATEGY

Durabuilt is committed to meaningful partnerships, offering more than premium products. Architects benefit from customizable solutions and expert consultations. Dealers enjoy a reliable supply of high-quality products with marketing support and training. Builders and contractors receive energy-efficient solutions that simplify installation and enhance project quality. Durabuilt’s PartnerHub CRM platform provides partners with insights into service cases, sales orders, and account health, promoting accountability and enhancing communication. In addition, Durabuilt CX quoting software allows for generating fast, accurate quotes, optimizing efficiency and customer satisfaction. Durabuilt’s in-house fleet and reliable logistics network ensure on-time deliveries and responsive support reinforcing trust within the industry.

THE FUTURE OF WINDOWS AND DOORS

Durabuilt is shaping the future of windows and doors with a proactive approach to lead times, sustainability, and innovation. By optimizing supply chains, enhancing in-house manufacturing, and investing in advanced technologies, the Durabuilt team ensures timely delivery and exceptional product quality. Durabuilt is also leading the way with groundbreaking products like the Delta Fiberglass line, designed for net zero homes and commercial spaces, and CLiC Glass—a switchable privacy glass that uses advanced liquid crystal technology to transition seamlessly between clear views and privacy on demand. Significant investments in automation, technology, and energy-efficient production reinforce Durabuilt’s commitment to sustainability while ensuring the delivery of high-quality products. This focus on innovation and precision positions Durabuilt as a leader in providing high performance, innovative solutions for both residential and commercial projects.

EXPERIENCE THE DURABUILT ADVANTAGE

Partnering with Durabuilt means working with a company that values quality, innovation, and long-term relationships. Durabuilt supports its partners with reliable products and a commitment to helping them achieve their goals. To learn more, visit durabuiltwindows.com

Durabuilt Windows & Doors

Members in the Community

SUPPLY-BUILD CANADA HOCKEY EVENT

RAISES $40,000 FOR HABITAT FOR HUMANITY

On Wednesday, January 22, members gathered at the Edmonton Oilers home arena, Rogers Place, for a very special contest. Team CertainTeed faced off against Team TIMBER MART in the very first “Hockey for Habitat” charity match. Organized in large part by Joel Hartung, owner of several LumberZone stores in Manitoba. The event offered the trademark sights, sounds and even special effects of an NHL contest.

The previous evening, both teams were selected at a draft party held at The Canadian Icehouse Sports Bar and Lounge. Head coaches Phil Temple and Jon Irwin from TIMBER MART, along with Jake Gorski from Alexandria Moulding selected players to team TIMBER MART; while Hus Sanatgar and Ron Murray from CertainTeed & Saint Gobain filled the opposing bench. In all, twenty-six skaters and two goalies, all from the building supply industry stepped up to meet the challenge.

After 90 minutes of play, and a nail-biter of a shootout, Team TIMBER MART clinched the win with a final score of 7-6, but the families served by Habitat for Humanity were the real winners, as a cheque for $40,000 was presented on Thursday morning during the kickoff breakfast at the 2025 Supply-Build Canada Building and Hardware Showcase.

This incredible event could not have happened without the generous support of our members. Special and sincere thanks to the following sponsors:

Our customized players jerseys were made possible through the contributions of Dakeryn, Cloverdale Paint, Nucor Rebar Fabrication, Keystone Products, Alexandria Moulding, Superform Construction, Weyerhauser, and of course, The LumberZone.

Custom pant shells were supplied by Canadian Engineered Wood Products and Fiberon, while Tough Duck and Metal Experts sponsored matching socks. UpHouse sponsored the referees, and Explore Edmonton made it possible to have amazing photographers and videographers at the event.

Simpson Strong-Tie made sure we had plenty of pucks, and Goodfellow kept everyone hydrated with their sponsored team water bottles.

Supply-Build Canada also offers a heartfelt thank-you to everyone who supported this event, including all those who took time to come and cheer—it made the event so much more special. At the end of the day, we had a lot of fun, and Habitat for Humanity received the support of the building supply community.

We’re already working on plans for next year’s game—and we can’t wait to see you all there!

THE RONA FOUNDATION INVITES CANADIAN CHARITIES TO APPLY FOR ITS 2025 BUILD FROM THE HEART PROGRAM AS

OF FEBRUARY 1

Boucherville, QC—January 31, 2025—The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, invites Canadian charities to apply for the 2025 Build from the Heart program between February 1 and 28. The goal is to present $1,000,000 to seven organizations that is selected from the chosen applications, to carry out construction or renovation projects aimed at revitalizing a living environment or making access to housing easier for vulnerable Canadian populations.

The goal of the RONA Foundation’s Build from the Heart program is to provide financial support to non-profits that have a project aimed at revitalizing a living environment or facilitating access to housing for victims of domestic violence and their children, low-income families and people with disabilities or mental health issues. The goal is to present $1,000,000 to seven non-profit organizations to support their projects through this year’s campaign. Submitted projects from Canadian non-profit organizations wishing to benefit from the RONA Foundation’s support are currently evaluated by the selection committee, and the selected charities will be announced at the launch of the in-store fundraising campaign in mid-April.

“Helping to provide a safe place to live for vulnerable people is aligned with the mission of the RONA Foundation. We have been experiencing an unprecedented housing crisis for several years now, so it’s all the more important for RONA, a leading company in the construction and home improvement industry, to make a difference in the lives of those in need by mobilizing its teams through its foundation,” says Catherine Laporte, President of the RONA Foundation Board of Directors & Senior Vice-President, Marketing and Customer Experience at RONA inc. “Housing is a fundamental need, which is why we support organizations that provide a safe place to live for vulnerable populations,” adds Josée Lafitte, Director of the RONA Foundation.

To see the charities that were supported by the 2024 Build from the Heart program and to discover the commitments and community initiatives of RONA inc. and the RONA Foundation, visit ronainc.ca.

IMAGINE CANADA RECOGNIZES FCL FOR ITS CHARITABLE GIVING FOR EIGHTH

CONSECUTIVE YEAR

January 27, 2025—FCL has again been recognized with a Caring Company designation from Imagine Canada’s PRISM Community Impact Company Network.

The designation is based on FCL giving in the 2023 fiscal year, which amounted to more than $8.7 million. This total includes investments of cash, time, in-kind gifts and program management costs, and is in addition to all the local giving that happens through Co-ops across Western Canada.

“Investing in the communities we serve across Western Canada is a fundamental part of who we are as an organization,” said Meghan Gervais, FCL Vice-President, Health, Safety and Compliance. “To receive the Caring Company certification for the eighth year in a row speaks to FCL’s continued commitment to giving back in meaningful ways on behalf of the CRS and our employees.”

Imagine Canada is a national charity advocacy organization that recognizes national leaders in community engagement and corporate giving. The Caring Company status is given to companies that donate an annual minimum of one per cent of their pre-tax profit to non-profit and charitable organizations.

Application period for Co-op Community Spaces Now Open

Applications for the Co-op Community Spaces program officially opened February 1. For the eleventh consecutive year, Federated Co-operatives Limited (FCL) and Co-ops across Western Canada will help create places for everyone by providing $1 million to support projects dedicated to recreation, environmental conservation, and urban agriculture.

“Through the Co-op Community Spaces program, FCL and the Co-operative Retailing System are giving back to the communities where we live, work and play,” said Heather Ryan, FCL CEO. “The United Nations has declared 2025 the International Year of Co-operatives. It serves to remind us of the positive impact co-operatives have in communities across the globe. Co-op Community Spaces is one way we bring our community-centred values to life right here at home.”

Please visit communityspaces.ca to learn more. You can also view a list of past recipients.

Amanda Camara, Supply-Build Canada

Thank you to all members that joined us for making this event so incredible and of course, the City of Edmonton for being an excellent host. As I take a moment to pause and reflect, I am absolutely blown away to see just how far we’ve come in the past couple of years.

Our team endearingly calls this event the “Stanley Cup Playoffs”. This is THE industry event of the season, and like hockey teams we put in the work to ensure this event is worthy of the analogy. It is also a dynamic representation of our core pillars:

• Attracting Talent: We hosted a career fair that brought in 300 prospective employees to explore opportunities in our industry.

• Advocacy: We engaged with key government representatives, including the former Minister of Infrastructure Pete Guthrie; Tany Yao, MLA and Parliamentary Secretary; Shane Getson, MLA, Chief Government Whip and Parliamentary Secretary; and Jennifer Johnson, MLA, as they toured the show floor. CTV Edmonton also joined us to conduct an interview on the tariff threats that were presented at the time.

• Connecting Members: Our event continues to provide a platform for dealers to discover new products and innovations while facilitating meaningful business connections.

• Educating Members: Through business courses, keynote speeches, and professional development sessions, we empowered members with the tools and knowledge to grow.

HOWEVER, THE SHOWCASE IS SO MUCH MORE:

THE SUPPLY-BUILD CANADA SHOWCASE IS A COMMITMENT TO CONTINUOUS IMPROVEMENT

As our theme—Making Moves and Breaking Ground—suggested, we are all about progress. But making moves requires two things:

1. Accepting that you don’t know everything: by conducting a self or business audit.

2. Taking action to improve.

(Shoutout to the Kevin Eastman episode on the Across the Yard podcast—if you haven’t listened yet, you must!)

Touring the Show floor, the breadth of wisdom and passion around the Expo Centre was astounding. We had a front-row seat witnessing THE experts— experts at owning businesses, experts at sales, experts at working with builders and contractors, experts in their business and experts in our industry.

If there is one thing you should take away from every Showcase, aside from the formal development opportunities through the week, it is learning from members around you. And if you’re not learning, you’re doing it wrong.

Take, for example, Blaze Tool, winner of the Best New Product award. This tool revolutionizes asphalt and shingle cutting with its compact design and ability to make precise cuts effortlessly. We are literally surrounded by inventors and creators shaping the future of our industry. The owner was literally a roofer who saw a pain point and found a solution! Who better to trust as an expert than someone who has walked the walk?

Another learning moment came from Red Bow Co. When a staff member at Home Hardware Selkirk wanted to try their boots, Red Bow Co. shipped a free pair within days, winning over the team. The result? A purchase order—all because of exceptional customer service. A masterclass in customer engagement. Sitting behind a table isn’t enough anymore. Businesses that stand out are the ones that create experiences, engage with customers, follow up with impeccable service, and provide the opportunity to share their expertise.

So, where am I going with this? Participate, and fully take advantage of everything at your disposal at the show!!

Evolving in business means adapting to changing customer needs, embracing digital trends and product transformations, welcoming a younger workforce, monitoring market shifts, and responding to the external factors around you. The Showcase gives you the platform to do so.

WALKING THE WALK:

If you paid attention at the show, you noticed a big change—we have a new name and brand identity. Members visited the SupplyBuild Canada booth to celebrate 135 years of history. They classified themselves as Fortifiers, Builders, Visionaries, or Leaders, and shared memories, photos, and stories of their journey with the association. These panels showcased the wisdom and experience radiating from industry veterans.

When we say our members are something special, we mean it. Our members show up with generosity and passion for this industry. This translates into the energy of the show.

We’ve often heard that the energy you feel when you attend the show is something else—a so called “magic”—it’s not just another trade show. It’s a *VIBE* (Yes, I’m a millennial, and yes, I said that). You can feel the energy and excitement radiating off of everyone. That energy is our community banding together in a commitment to continuous improvement. Dealers are ready to buy, ready to learn, and ready to maintain connections with their vendors!

And beyond that, did you see all the activations on the show floor??? We had 42 sponsors come forward to elevate this event! From the Home Hardware Welcome Package in your hotel room to the Durabuilt Kick-Off Breakfast, the ClearSecure Coffee Station, and Osblock’s Awards evening kickoff—members came together to create an unforgettable experience.

P.S. I tried to get a mechanical bull last year, so if you want to sponsor that, call me ASAP!

On top of the show, for the first time ever, we partnered with The LumberZone to organize a charity hockey game, raising over $40,000 for Habitat for Humanity. The event included a draft night with 100+ attendees *shout out to Rona for purchasing 50 of those tickets* and to TIMBER MART & CertainTeed for coming on as team sponsors! In addition to that, members raised $10,000 in a silent auction for the Love Jayne Foundation. Again, when we say our members are something special, we mean it. Special in mind, heart, and the way in which they show up!

So, buckle in and get ready for next year’s show. Mark your calendars: January 19–23, 2026!

Marc and Mandy

Every year, I look forward to the Supply-Build Canada Building & Hardware Showcase and the 2025 show in Edmonton did not disappoint! A highlight of the show each year is the showcase of new and innovative products for the building industry. From innovative new tools that help to solve common building problems to windows, doors, trim and all the decorative touches that bring a build to life, this showcase is always full of inspiration!

This year’s winning innovation was the Blaze Tool from Blaze Tools. This compact tool might seem small but it packs a powerful punch! Designed to fit on any standard oscillating tool, the Blaze Tool is self-sharpening and can make push or pull cuts in any shape to various styles of shingles including asphalt and architectural shingles. It makes cutting valleys, vent holes, peaks and ridges effortless and is a must have to any roofing professional!

SUPERFORM brought two new innovations this year that caught my eye. The first is the SuperFlex Panel, a hydroponic floor panel with a unique mushroom shaped puck that lock the PEX tubing firmly in place. The 4x4 panels are interlocking, making them easy to install and they are made with high-density expanded polystyrene for insulating purposes! The second innovation they offer is the One-Sided ICF Form that allows for greater design flexibility. With summer just around the corner, the One-Sided form is fantastic for working on pools or other projects needing foam on only one side. Home builders will be able to eliminate labour wasted stripping foam for areas such as elevator shafts and stairwells, saving time and cost!

The key to a great innovation for me is that it makes an existing process easier and better at the same time. TotalJoist® by Bailey Metal Products Limited does exactly that! It offers the superior strength and structural integrity of steel but with a unique design that allows for easy installation, making it the perfect choice for floor framing.

One of my favorite parts of a new build project is the design phase. There are so many possibilities and so many ideas! This is the part of the process where you refine those ideas and watch your vision begin to take shape. It is an exciting process but for many, it’s hard to visualize the final project. RegalONE from Regal Ideas is a great solution! This free online deck design software makes it easy to draw out your deck project using any combination of Regal railing products and includes integrated pricing, inventory tracking, material lists, installation guides and more. This year, RegalONE is even easier to use with Voice2Quote and Sketch2Quote plugins that allow you to use voice prompts or hand draw sketches to build your deck. Now you can design your deck in whatever manner is easiest for you!

When it comes to design flexibility, the new CLiC Glass option from Durabuilt Windows and Door is a must see! This cutting edge liquid crystal technology allows you to rapidly switch from transparency to privacy with just a touch. It’s the perfect privacy solution. I can see this technology being used for office spaces, bathroom windows and so much more. Imagine a bathroom with large windows overlooking beautiful views—but the option for complete privacy in just a touch! This is also a great option for flex spaces such as office meeting rooms, in home gyms and so much more. The glass walls offer an open, airy feel while a quick touch transforms the space into a private room when needed.

As a designer, I love solutions that take a practical, functional aspect of design and make it a decorative feature. One such example at this year’s showcase was the Bayshore interior door from Metrie. This Craftsman style interior door has a shaker panel design that is stunning—but there is so much more to this door than just a pretty face! The panel profile is specifically designed to minimize paint build up and reduce dust accumulation—something any homeowner is going to appreciate. The Bayshore is available with a hollow core but the solid core version is what really caught my attention. Made with 70 per cent more material than the hollow core, the solid core option is stronger, more durable and offers improved noise reduction as well!

These are just a few of the dozens of amazing new innovations I had a chance to take in at this year’s showcase! I wish I had the time and space to talk about every single one of them as there are so many new ideas and new innovations for 2025. If you’re interested in the newest and most exciting ideas in the building and renovating industry, I highly recommend marking next January’s event in your calendar and coming out to Edmonton to see them for yourself!

In Case You Missed It: Edmonton Edition

If you joined us in Edmonton for the 2025 Supply-Build Canada Showcase, you already know—our city knows how to host an unforgettable event. From the moment attendees arrived at the Edmonton EXPO Centre, they were met with world-class hospitality, seamless event execution, and a venue that embodies sustainability and innovation. But if you didn’t have time to explore everything our city has to offer, don’t worry—there’s always next year. The 2026 Supply-Build Canada Showcase is bringing the industry back to Edmonton, giving you another chance to discover what makes our city so special.

WHERE WORK MEETS PLAY

Beyond the tradeshow floor, Edmonton invites you to step into a vibrant, welcoming community. Nestled in Treaty 6 Territory—Amiskwacîwâskahikan and Métis Region 4—our city thrives on connection, culture, and community. Whether it’s a cozy craft brewery, an adrenaline-fueled winter festival, or an immersive Indigenous experience that offers a new perspective, there’s always something to uncover.

Explore Edmonton

HAPPY BEER STREET

If you didn’t make it to Happy Beer Street, consider it a must-visit in 2026. This lively stretch along 99 Street in Old Strathcona is home to a cluster of some of Edmonton’s best breweries and taprooms. From the bold creations at Sea Change Brewing Co. to the award-winning pours at Blind Enthusiasm, every stop offers a taste of Edmonton’s booming craft beer scene. Looking for something with a little more kick? Try a cocktail at one of the many nearby distilleries, like Strathcona Spirits or Lone Pine Distillery.

EDMONTON’S WINTER FESTIVALS

One of the best parts about attending the Supply-Build Canada Showcase in Edmonton? The winter festivals. Our city doesn’t hibernate when the snow falls—we celebrate. If you missed them this year, be sure to plan around Flying Canoë Volant and Deep Freeze: A Byzantine Winter Festival in 2026.

Flying Canoë Volant is a creative and interactive nighttime festival inspired by Métis, First Nations, and French-Canadian traditions. Wander through the glowing trails of Mill Creek Ravine and the French Quarter, where illuminated art installations, live performances, and cultural storytelling bring Edmonton’s winter landscape to life.

Deep Freeze, on the other hand, is where the cold becomes part of the fun. Think ice sculptures, deep freezer races (yes, actual freezers on skates), and interactive cultural experiences that highlight Edmonton’s Ukrainian, Francophone, and Indigenous communities. These festivals showcase the warmth of Edmonton’s people, even in the chilliest months.

FLAVOURS WORTH THE TRIP

No matter how you spend your time in Edmonton, one thing is certain: you won’t go hungry. Our food scene is as diverse as it is delicious. Whether you’re grabbing a quick bite or sitting down for a well-earned meal after a long day at the Supply-Build Canada Showcase, the options are endless.

From brunch at Pip—a cozy local gem known for its mouthwatering short-rib eggs benedict—to dinner and games at The Banquet—an upscale dive bar featuring a carefully curated menu, bowling alley, ping pong tables, and more—Edmonton’s award-winning culinary scene is one you won’t want to miss. Whether you’re a returning visitor or experiencing the city for the first time, be sure to make time to check out these must-try spots.

LOOKING AHEAD TO 2026

With the 2026 Supply-Build Canada Showcase set to return to Edmonton, there’s no better time to start planning your next visit. Scan the QR code to discover more things to do in Edmonton.

Beyond the connections you’ll make on the tradeshow floor, our city offers an experience like no other—there’s a uniqueness to how Edmontonians do things, and we welcome you to be a part of it.

So, in case you missed it this year, don’t make the same mistake next time. Edmonton is ready to welcome you back with open arms, a cold pint, and countless experiences you won’t forget. See you in 2026!

Ken Crockett recognized with Industry

“We’re working to elevate our industry to attract new people, and also help to build them up,” said Liz. “Ken is one of those people that’s helping us chart a new path forward.”

Edmonton, AB—Ken Crockett, Vice-President, Star Building Materials Calgary, was awarded the Industry Achievement Award by Supply-Build Canada (formerly Western Retail Lumber Association) at its annual Building & Hardware Showcase Awards Gala in Edmonton on January 23, 2025.

The award recognizes an individual for the impact they have made on the building and hardware industry—elevating their teams and community around them, embracing change, and leading the way forward with innovation and courage.

Liz Kovach, President, Supply-Build Canada, said that Ken embodies these qualities on a daily basis.

“Ken has built a career out of continuous growth and uplifting the teams around him,” said Liz. “As a leader, he’s done an incredible job growing the business, but he’s also one of those people who is recognized as a true community steward.”

Ken, who sits on Supply-Build Canada’s board of directors, is known for giving back and bringing people together to accomplish remarkable things. As founder of the annual Ride Through the Rockies charity event, he’s helped bring building industry leaders together to push their physical limits and raise more than $1.6 million for Habitat for Humanity since the event’s inception in 2013.

At Qualico, Ken has carved out a memorable career that spans more than 20 years with Star Building Materials Calgary. Starting as a seasonal labourer while in high school, his inquisitiveness, dedication to continuous learning, and people skills have propelled him into his current role as Vice-President—serving as an example of what can be achieved in the building industry with the right attitude and work ethic.

Ken’s keen market and product insights have established him as a formidable business strategist. At Star Building Materials, he continues to cultivate an environment rich in professional development and mentorship.

“Ken’s extensive knowledge of the building materials industry, combined with his innovative mindset, positions him as an invaluable asset,” said Helen Smith, Director, Finance and Accounting, Star Building Materials Calgary.

Helen added that Ken is a highly respected leader who has become a force for positive change.

“He not only stays abreast of industry trends and product developments but also leverages this information to ensure that our products are always positioned strategically in the market. Ken’s leadership fosters an environment where employees are encouraged to develop their potential and contribute to the company’s growth.”

Ken’s abilities also align with Supply-Build Canada’s vision to attract, connect, educate, and advocate for the building sector.

James Fulcher, Johns Manville

SALES REPRESENTATIVE OF THE YEAR—MANITOBA

“James

goes out of his way to set his customers up for success. He stays on top of market trends, and communicates often so that customers don’t miss out on great pricing, or get caught by surprise on the supply side. James is also a pleasure

to deal with. He’s a friendly voice on the phone and can often be the person you need to call when having a bad day.”

Q: HOW MANY YEARS HAVE YOU BEEN IN SALES?

A: I’ve been in sales for 18-20 years.

Q: HOW DID YOU GET INTO THE BUSINESS?

A: I started out working in retail at Mark’s during college. After that, I worked with Asham Curling Supplies for a while before getting into contractor sales and estimating for insulation companies. After that, I made the move to Johns Manville, and I’ve been there for thirteen years now.

Q: WHAT DO YOU LIKE MOST ABOUT WHAT YOU DO?

A: Over the last 4-5 years, the job has become more about managing customers’ needs and working together on their businesses than traditional cold-calling and prospecting. Especially when product demand is so high, it’s been rewarding to help customers continue to serve their communities and grow their success.

Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST ENTERING SALES?

A: You have to be comfortable with being uncomfortable. Put yourself out there. Be okay with meeting people you’ve never met before. And do the small things well. Answer emails. Answer phone calls. Get back to people. Get the small things right, and the big things will take care of themselves.

Q: ARE THERE ANY LOCAL HIDDEN GEMS YOU’VE FOUND IN YOUR TRAVELS? RESTAURANTS, SHOPS, ETC.?

A: Twin Peaks Creamery in Martinsville is fantastic. They operate their own farm and restaurant, and the ice cream comes from their cows!

Q: DO YOU HAVE ANY HOBBIES? WHAT DO YOU LIKE TO DO FOR FUN?

A: Hockey is my passion. I coach my 7-year-old son’s team, and I also play with the ASHL league in Winnipeg. I’ve been with the same team for over 22 years. It’s a great opportunity to stay connected with people and have some fun.

Danny Serrano, Alliance Door Products

SALES REPRESENTATIVE OF THE YEAR—SASKATCHEWAN

“Danny always responds when contacted for support. He will regularly come to our store to visit and will talk to each of the salespeople individually to make sure everyone’s needs are met. He works hard as a liaison between us and the DC in Winnipeg.”

Q: HOW MANY YEARS HAVE YOU BEEN IN SALES?

A: 25 years

Q: HOW DID YOU GET INTO THE BUSINESS?

A: I started out my sales career selling Airport software across North/south America. I worked in the field for fourteen years, and then in 2014, I moved into the building materials industry. Just under two years ago, I started with Alliance Door Products, and I haven’t looked back, a very fast-paced, customer focused and innovative company.

Q: WHAT DO YOU LIKE MOST ABOUT WHAT YOU DO?

A: I can’t say enough great things about the team that supports me. From the office, scheduling, production and shipping staff, everyone works in sync to make it happen. Having such a great team motivates me to give my best every day, knowing they always back me up to serve our customers.

Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST ENTERING SALES?

A: Enjoy the ride. It’s high paced, but it’s full of good people. Stay positive and energetic. Put your best foot forward every day, and good things will happen.

Q: ARE THERE ANY LOCAL HIDDEN GEMS YOU’VE FOUND IN YOUR TRAVELS? RESTAURANTS, SHOPS, ETC.?

A: Every town has great local cuisine, it’s a great way of getting to know your customers when booking a lunch. If I’m thinking of specifics, I’d say the Highland Kettle in Meadow Lake, or the Farmhouse restaurant in St Walburg. I recently just visited Jed’s Kitchen in Melville. Who doesn’t love a fried egg in a ground beef/ turkey patty burger!

Q: DO YOU HAVE ANY HOBBIES? WHAT DO YOU LIKE TO DO FOR FUN?

A: I love to travel. I also volunteer at the Open Door Society, helping Spanishspeaking families get situated and integrated into their communities.

Mike Byers, Taiga Building Products

SALES REPRESENTATIVE OF THE YEAR—ALBERTA

“Mike

is always making sure that we know of the latest innovations and cost savings that are available to us. He made a special trip out here (3 hours) to come show an individual contractor the Evolve Stone. He brought his own nailer, and boxes of stone and we did a install demo with the customer.”

Q: HOW MANY YEARS HAVE YOU BEEN IN SALES?

A: 9 years

Q: HOW DID YOU GET INTO YOUR CURRENT CAREER?

A: I was looking for a change in careers and a friend recommended that I try sales.

Q: WHAT DO YOU LIKE MOST ABOUT WHAT YOU DO?

A: Its rewarding to deal with my customers, meeting their families and seeing how they get involved in their communities.

Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST ENTERING SALES?

A: Be yourself. Answer phone calls. Also, get to know your customers’ business, get to know your customers’ customers, and educate yourself on their market—find out what they need to succeed.

Q: ARE THERE ANY LOCAL HIDDEN GEMS YOU’VE FOUND IN YOUR TRAVELS? RESTAURANTS, SHOPS, ETC.?

A: The Rolling Pin Bakery in Bow Island is great for breakfast. Also, at Harvest House in Three Hills, and Sisters Pub in Lethbridge, you can’t go wrong with anything on the menu.

Q: DO YOU HAVE ANY HOBBIES? WHAT DO YOU LIKE TO DO FOR FUN?

A: I really enjoy woodworking. Mostly though, I enjoy spending time with my two sons, 18 and 16. The youngest is currently playing hockey in Coeur d’Alene in Idaho, so I try to get down to watch the team whenever possible.

Adam Jeal, Metrie

SALES REPRESENTATIVE OF THE YEAR—BRITISH COLUMBIA

“Adam’s deep understanding of his products, combined with his innovative approach, has been instrumental in helping us position products effectively for better sales. He goes beyond just explaining features by clearly communicating how their product solves specific customer challenges, which gives our sales team the confidence to address any client concerns.”

Q: HOW MANY YEARS HAVE YOU BEEN IN SALES?

A: I’ve been in the industry since 2020.

Q: HOW DID YOU GET INTO THE BUSINESS?

A: I started my career managing in performing arts and managing A: restaurant operations. Then, in 2020, I began at Metrie in the door shop. After 4 months, I made the move to inside sales in 2021. In the Fall of 2022, I became a territory manager, and I’ve been doing outside sales ever since.

Q: WHAT DO YOU LIKE MOST ABOUT WHAT YOU DO?

A: Some of the most rewarding things I’ve done are to help my customers navigate times of uncertainty. When I started in the Building Supply Industry, COVID was still a significant factor, and everyone remembers how difficult things were then. Since then, there’ve been other challenges like port and rail strikes, and now the tariff thing. If you can work with your customers and still come up with wins during tough times, it’s an incredible feeling.

Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST ENTERING SALES?

A: Ask questions; be curious. Push yourself outside your comfort zone. It’s also important to be able to take coaching, feedback, and correction. If you think about it, the person telling you those things wants you to improve. If they didn’t care, they wouldn’t say anything at all. So please take it in, learn from it, and get better.

Q: ARE THERE ANY LOCAL HIDDEN GEMS YOU’VE FOUND IN YOUR TRAVELS? RESTAURANTS, SHOPS, ETC.?

A: I love the Sunshine Coast, where I live in Sechelt. In Powell River, there’s a place called Zabb Dee Kitchen, which has excellent Vietnamese and Thai. In Pemberton, I’d recommend the Pony Restaurant, and then right near the ferry terminal in Gibsons, BC, on the Sunshine Coast is Persephone Brewing Company, a fantastic farm and brewpub.

Q: DO YOU HAVE ANY HOBBIES? WHAT DO YOU LIKE TO DO FOR FUN?

A: I play drop-in hockey. Mostly, though, I love spending time with my wife and three kids. Recently, we got back from Palm Springs and Disneyland, which was incredible.