Finish’s intensive clean. No need to pre-rinse so you can save water.
In a recent investigation by Consumer NZ, the actual value of supermarket loyalty cards was put under the spotlight. With 1.6 million members each, New World's Clubcard and Countdown's Onecard (now Everyday Rewards) are prevalent among Kiwi shoppers, offering discounts and rewards to entice new consumers and keep the loyalty of those already buying.
However, concerns have been raised regarding the authenticity of these discounts and whether they genuinely save shoppers money.
The current narrative is that consumers need more certainty about the value of discounts.
Consumer NZ conducted an analysis comparing prices of 50 products with loyalty card discounts to those available at retailers like Pak'nSave and The Warehouse, which don't require loyalty cards for lower prices. Surprisingly, threequarters of the time, the same products were found cheaper elsewhere, raising questions about the authenticity of loyalty deals.
The actual value of loyalty cards lies in the data gathered from consumers. Behind the scenes, supermarkets reap substantial benefits from loyalty programmes. Indeed, a consumer's confidential data around age, gender, shopping patterns, and buying behaviour is worth far more than the discounts offered to the
consumer when using loyalty cards.
That data is pure gold - and is used by the supermarket chains in various ways, all of which suppliers know of and sometimes benefit from.
The investigation by Consumer NZ calls for greater transparency and competition. The changes to the future of grocery shopping in New Zealand remain to be determined. Hopefully, the Grocery Commissioner's firstyear report will show progress and deliver strides towards a competitive market, prioritising shoppers' interests while maintaining profitability for both retailers and suppliers.
Forty Thieves products have been included in The Warehouse's grocery offering. The debut has coincided with the retailer's notable expansion of pantry essentials.
Fruit and vegetable delivery business Wonky Box is set to bring its affordable fresh produce to the South Island.
New Zealand premium cookie label Molly Woppy has celebrated a new milestone by announcing the launch of its range in selected Woolworths stores.
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USA | Picadeli is dedicated to driving traffic into retail and grocery stores through its 'smart salad bar' experience.
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To ignite your brand call Sam Allan on 021 608 204 or sam@weareonfire.co.nz.
We are in the midst of what is considered the most transformative reform of competition in the grocery industry. Now is a critical time when we need to make sure the reform takes hold and sticks. Our focus at the NZ Food and Grocery Council is to ensure we do everything we can to ensure that the Grocery Code changes to fulfil the stated intention: to address the imbalance in negotiating positions between major grocery retailers and their suppliers by constraining the ability of the major retailers to push costs and risks onto suppliers and improve the transparency of the trading relationship. To echo the comments from the Grocery Commissioner, Pierre van Heerden, we absolutely must “take this once-in-ageneration opportunity to make longterm, sustainable change for the benefit of Kiwi consumers.”
As suppliers are aware, the regulated retailers’ grace period to offer compliant terms under the code is finishing at the end of March. It’s important to remember this is the deadline for the retailers to offer compliant terms to suppliers. As the Commissioner has reminded suppliers there is no obligation to have accepted the offer by this date and suppliers should take time to consider and seek legal advice. There will be more to come too, with legislative deadlines for more transparent unit pricing later this year.
NZFGC has a proud history of working hard and being a strong voice for FMGC suppliers - we only exist because of our hardworking members. The work we’re doing to ensure that the code, its intent,
and its protections for suppliers are effective. This work benefits the supplier network beyond our members.
To ensure the Code’s success, NZFGC has been active during this establishment and grace period and has dedicated significant resources towards this mahi including webinars, formal training support, communications and engagement with officials, and the provision of information, resources, and guidance, as the Grocery Supply Agreements (GSAs) have been made available to suppliers for their consideration.
We have had over 500 people complete NZFGC's Code training, delivered by our training partner NextGen. The training offers a comprehensive programme on the Grocery Supply Code of Conduct, to ensure suppliers have a robust understanding of both the legal requirements and the intent of the code, and how to apply it in day-today dealings.
Now the Commerce Commission’s checklist is available, we’re strongly encouraging suppliers to read and review this guidance from the regulator. Suppliers should not feel pressured to sign and should take legal advice before signing anything. But most importantly, the protections in the code are there for the benefit of the supplier – suppliers shouldn’t contract out of protections of the Code without receiving a clear benefit to do so.
The Code requires all agreements to be in writing. Like in any business arrangement, it’s wise to follow up all of
your conversations and meetings with a summary of what you understood to have happened in writing.
The key things that the Grocery Commissioner said back in September 2023 remain as important now - Know your rights and use them; tell the Commission about your experiences; understand the conduct that is no longer allowed, or is regulated, by the Code; report conduct by RGRs or other suppliers that is inconsistent with the Code; and finally, do not agree to ’contract out’ of protections offered by the Code, unless this benefits you, the supplier.
If you are unsure or need further guidance you can raise your concerns with the Commerce Commission – either anonymously through the whistleblower complaints tool, to the grocery team directly, or get in touch with the NZFGC team. n
Raewyn Bleakley Chief Executive, New Zealand Food & Grocery Council
Due to growing business both locally and overseas, branding and packaging specialists Onfire Design have expanded their team with the addition of senior creative Karl O'Connell. Formerly of PHD3, O'Connell has extensive FMCG experience and brings a wealth of knowledge to the team.
"Karl is a true firestarter," said Sam Allan, managing director of Onfire Design. "We'd seen his work for The Collective and others, so when the opportunity arose to get him on board, we jumped at the chance. Our clients appreciate his extensive FMCG experience and eye for detail."
SupermarketNews sat down with Karl to learn more about his career and working at Auckland's Onfire Design.
In the early stages of his career, O'Connell was lucky enough to work with Paul Barlow at L&Co in London, where he was part of a small team. During his time there, he saw international brands being developed firsthand.
"Since then, I've gained experience in brand and packaging design across FMCG and branding projects," he said.
From a young age, he was drawn to brand
and packaging design. "There wasn't any spare cash to buy all the cool sports and surf labels that some other kids had," he explained. "But as a ten-year-old, I became very familiar with redrawing logos in great detail. I guess I realised that brands had value beyond the tangible."
Now, at Onfire Design, he finds himself immersed in a busy studio where there's always something happening to keep him on his toes. From designing brands, packaging or building a complete brand identity from scratch, O'Connell can do it all. When it comes to a favourite type of project, O'Connell said it all comes down to the people. "When a client comes along and puts all of their trust in you, and if you can blow them away with something that exceeds all of their expectations, that's the magic," he said. "It's always great to work with owner-operators because, for
them, it's personal and commercial."
O'Connell first encountered Sam Allan ten years ago at a casual lawn bowls competition between a few local design companies. "We both share a passion for vintage bicycles, and we've kept in touch on and off. So when I was looking for something new, one thing led to the next, and here we are." O'Connell has a wide variety of hobbies outside of his passion for
design, like surfing, mountain biking, and being a home DIYer.
Looking back at his extension portfolio of work, a notable project he is proud of is The Collective Yoghurt branding, which he was instrumental in creating almost 15 years ago. "It was put together on a shoestring and in quite a hurry, but they've conquered New Zealand and gone on to international success, all with a hand-drawn brand mark
As a ten-year-old, I became very familiar with redrawing logos in great detail. I guess I realised that brands had value beyond the tangible.
that broke the mould for what people thought of as 'gourmet'."
O'Connell added that the people set it apart from other studios. "Matt and Sam are very energetic. Matt is a walking, talking encyclopaedia of FMCG brands, which is great when we're working on strategy or brand development."
To learn more about Onfire Design, visit www.weareonfire.co.nz. n
February to May are the best months for kumara harvesting, which is why the impact of Cyclone Gabrielle has caused major issues for growers in prime harvesting areas.
Kaipara kūmara grower Anthony Blundell said not only did the cyclone ravage through the farms, but it followed a particularly wet spring and summer.
“The seasonal dependence of kūmarawith only one crop per calendar year - made it even more challenging to meet customer demands, and we feared how we might get back on our feet,” said Blundell.
“When the cyclone hit, we were so close to kicking the 2023 harvest off. The wind, rain and resultant flooding came through and took with it all our work.”
Prior to the cyclone’s damage, growers
When the cyclone hit, we were so close to kicking the 2023 harvest off. The wind, rain and resultant flooding came through and took with it all our work.
had already lost in the vicinity of 30 to 35 percent of the 2023 kūmara crop due to wet conditions. Blundell said that overall, it was an unprecedented event and a disaster on many levels.
Kaipara Kūmara and its growers lost around 73 percent of the crop and incurred losses of $7 million combined. Blundell said the team was so fortunate and thankful when Countdown stepped in with the Grower Fund and helped with the rebuild process to get back to work.
“The team of growers that supply Kaipara kūmara put their heart and soul into the crops and tend to them so carefully that after the loss last year, it is almost impossible to put into words how excited we all are to be back in action,” said Blundell.
“When we go into stores and see our kūmara on display and customers snatching it up, it’s just such a great feeling.”
Blundell said that kūmara takes a lot of care and attention to grow. Crops are transplanted into the growing fields from October to December, which is why the timing of Cyclone Gabrielle caused havoc at a crucial moment.
The 2024 crops are expected to be back to normality. Kaipara kūmara has worked with Woolworths to supply a smooth distribution chain, supported by temperature-controlled distribution centres, so the kūmara stays fresher for longer. Blundell added that the 2024 season has been pleasing, and the team is optimistic for a prosperous harvest.
Kaipara kūmara and Woolworths aim to set competitive prices for customers that benefit all parties.
“Kūmara is always a fan favourite, so we hope to see a strong market response. With any line of seasonal produce, the price will move slightly with the season and supply.” n
KitKat
KitKat Chunky fans, prepare to be doughlighted as the bar’s most requested flavour hits shelves this month. A brand-new Cookie Dough-filled chocolate block will join the KitKat Chunky Cookie Dough bar.
Both products feature KitKat’s signature crisp wafer, combined with Cookie Dough filling covered in smooth milk chocolate, with both promising to be dough-lightfully delicious.
Perfect for those who want to share a break with others, the KitKat Cookie Dough-filled chocolate block is made of rows of crisp oven-baked wafer fingers to snap and share, while the KitKat Chunky Cookie Dough bar is a go-to for those wanting a cheeky, more indulgent chocolate break on their own.
The KitKat Cookie Dough range will be available in supermarkets, petrol stations and convenience stores around the country from the 4th of March in two sizes: KitKat Chunky Cookie Dough and KitKat Cookie Dough Block.
Fix & Fogg
All you need is a spoon for this smooth, chocolatey goodness.
Every jar of Choc Nut is packed with over 80% nuts and we're proud to say that as always, it's 100% vegan and palm oil free.
Choc Nut Butter is mouthwateringly smooth, irresistibly creamy and, most importantly, completely kidapproved.
With a 4 star health rating to impress Mum and Dad - we don’t blame you if you end up stashing it away for yourself...
Choc Nut goes great with sliced bananas on toast, on pancakes or straight off the spoon!
Farrah's
Farrah’s is delighted to launch its new Low Carb Sweet Chilli Wraps, bringing the flavour innovation it's known and loved for into its Low Carb range.
Farrah’s Low Carb Sweet Chilli Wraps perfectly balance sweet and spicy. It joins the range with 9g of carbohydrates and 90 calories per wrap, an excellent go-to for a delicious and nutritious addition to any meal.
The new wraps are also an excellent source of fibre, providing 35 percent of daily dietary fibre requirements, promoting digestive health and keeping consumers satisfied throughout the day.
Farrah’s Head of Marketing, Jasmine Currie, said Farrah’s Low Carb Wraps had grown consistently since launching in 2021, with 44.4 percent growth MAT (Circana data NZ Grocery to 24/12/23).
“Our tasty Low Carb Wraps have expanded the wraps category by bringing in new shoppers and driving incremental growth, a testament to changing consumer trends and the desire for more innovation in the Low Carb space,” said Currie.
Like its Wraps, Tortillas, and Pizza Bases, Farrah’s Low Carb Sweet Chilli Wraps are also vegan-friendly and proudly made here in New Zealand.
Queen Anne
Just like Chocolate Fish but smaller… the Queen Anne Chocolate Fish Bites 170g range has added value in the Confectionery – Gifting (Premium) sector with the Queen Anne Dark Chocolate Raspberry Marshmallow Fish Bites 170g ranked 20th and the Milk Chocolate Strawberry Marshmallow Fish Bites 170g ranked 23rd. IRI data, TKA-MAT to 07.01.24 (excl. seasonal)
A Dark Chocolate Coffee Marshmallow Fish Bites variant was identified as a consumer choice. This has been added to the range to build indulgent adult purchasing. This product features real coffee for an authentic flavour profile and carries the Gluten Free benefits.
For further information contact your Alliance Marketing Representative.
Good Sh*t Soda
Good Sh*t Soda is a New Zealand soda that’s good for the inside, and has recently been supercharged into the Good Gut Drink. Good Sh*t has disrupted the soda drinks category and has challenged the status quo.
Good Sh*t has been reformulated into the world’s first pre- and pro-synbiotic soda. Each can contains one billion probiotics and 39 percent of the recommended daily fibre. Together, they improve the balance of good bacteria in your gut to support good health and well-being.
Good Sh*t is low in sugar, which is good for the microbiome, and a healthy microbiome will positively impact the whole body and mood — not just gut health. Good Sh*t is also 100 percent New Zealand-made
Lewis Road Creamery
The new flavour to pine for! Our original chocolate milk has been given an iconic make over, made from whole milk with Whittaker's 5 Roll Refined Creamy Milk Chocolate and the perfect amount of natural pineapple flavour, this new treat that is sure to fly off your shelves!
Kiwi consumers are being encouraged to ‘Add one more vegetable’ to their daily menu in a fresh campaign launched by the 5+ A Day Charitable Trust and Vegetables.co.nz.
The campaign’s simple messaging is designed to make adding more servings of New Zealand vegetables an achievable goal.
5+ A Day Project Manager, Carmel Ireland, says that retailers can play their part in the initiative which will see the 5+ A Day Charitable Trust highlight what’s in season and suggest easy ways to increase consumption throughout the year.
“Building a consumer culture which focuses on health and wellbeing with fresh produce at the heart of every meal is our ultimate goal.
“Retailers have an important role to play as a hugely valuable part of the industry. Maintaining attractive, colourful displays of fresh seasonal produce, ensuring produce is stored according to industry guidelines and supporting promotional initiatives is a great way to get on board and improve the health and wellbeing of New Zealanders,” says Ireland.
While shoppers should strive to meet
the official health guidelines by eating five or more servings of colourful, fresh vegetables and two servings of fruit every day, even adding one more serving is hugely beneficial.
“A great way to commit to improving your health is to simply add one more vegetable to your meals or snacks each day. Try popping carrot sticks into your school or work lunch box, adding lettuce to a cheese sandwich or slicing tomato onto your toast, every serving counts towards your wellbeing,” says Ireland.
Recent research conducted by 5+ A Day shows Kiwi whānau are still missing out on the vital nutrition provided by fresh vegetables. While around 70% eat the recommended two servings of fruit each day, only 23% manage to consume five or more servings of vegetables.
5+ A Day Trustee and Principal Scientist and Team Leader at Plant and Food Research, Dr Carolyn Lister says the addition of an extra serving of vegetables to
your daily routine brings a range of benefits.
“Not only does it provide you with higher amounts of nutrients, such as vitamin C and dietary fibre, but also greater diversity. Each vegetable provides a unique combination of different nutrients and phytochemicals that are important for health. This diversity is needed to keep everything in your body working, for example your eyes, skin, muscles, joints and bones,” she says.
“A diverse diet is considered to be really important for healthy eating and reducing the risk of diseases, including heart disease, asthma, osteoporosis and diabetes. Diversity in the diet ensures you get a good balance of different nutrients and phytochemicals that are essential to stay healthy.
“In particular, studies have reported that the most consistent decrease in disease risk is observed when people increase the diversity of the vegetables they consume. We’re encouraging all Kiwi shoppers to make a real difference to their health by adding just one extra vegetable every day,” says Dr Lister.
Over the next few weeks retailers will note the seasonal change in fresh produce supplies.
“This change of season is the perfect time to refresh your displays and add in some of our smaller crops like fennel or butternut squash to encourage shoppers to ‘add one more vegetable’ by trying out an interesting new recipe idea,” says Ireland.
Throughout the year, the 5+ A Day Charitable Trust will be posting on simple ideas to add one more vegetable on their social channels @5adaynz. Retailers can direct consumers to this resource, and to the 5+ A Day website as a great starting point for fresh ideas to create exciting new dishes from seasonal vegetables. n
ENTRIES OPEN
Wednesday 3rd July - 18th September 2024
DELIVERY DATES
Frozen
Wednesday 2nd October 2024
Ambient
Wednesday 18th September 2024
2024 AWARDS ANNOUNCED
Wednesday 6th November 2024 www.supermarketnews.co.nz
Fresh & Chilled
Wednesday 16th October 2024
Foodstuffs South Island has announced the opening of a new PAK’nSAVE store at Papanui, marking a significant milestone. This is the first PAK’nSAVE store opened in Canterbury since PAK’nSAVE Rangiora opened in September 2015.
Spanning 6,260 square metres, PAK'nSAVE Papanui is conveniently located on the corner of Northcote Road and Main North Road in town.
The co-op has invested $40 million to bring this supermarket to the community while offering customers a spacious and contemporary shopping experience. The new store will also provide 100 additional roles alongside the 210 positions filled by team members brought over from their former store, PAK’nSAVE Northlands.
“PAK'nSAVE Papanui offers a great shopping experience and shows our commitment to sustainability and the growing community of Papanui,” said Foodstuffs South Island Chief Executive Mary Devine.
The store's design incorporates the latest sustainability innovations and features
ample space for customers and efficient behind-the-scenes operations, all designed to keep costs down.
“There’s lots of natural light coming into the store, enhancing the fresh food offerings in produce, seafood, and butchery. There are also 22 self-service checkouts and 90 SHOP’nGO scanners to save customers time and money as they can scan and pack their groceries as they shop.”
Other design and sustainability innovations include solar panels , EV charging stations, cycle parking and a dedicated Click and Collect space.
The store is also equipped to trade continuously for three days in an emergency or natural disaster. It includes water storage and an on-site generator to ensure customers get all the essentials.
Owner-operators Bryan Walker and Lucy Boock focus also contacted food
rescue partner Kairos Food Rescue to allow them to repurpose anything they need from the Northlands store, such as the reach truck, shelving, lockers and safety tools.
Surplus produce will be redistributed to the local food rescue organisation Satisfy Food Rescue, and team members will wear the uniforms from their previous store at the new store.
“Everything from PAK’nSAVE Northlands will be repurposed and redistributed, and we’re really happy to realise our vision and have those strong relationships with our community partners, which have enabled us to do this,” said Boock, a third-generation grocer who began her journey with the co-op while still at school, packing groceries at her parents’ store, New World Gardens, in Dunedin.
Walker also brings his expertise and has been in the industry for 26 years. He left school at 16 to work at New World Mosgiel as a grocery assistant and worked his way up to various roles across stores.
“We’re excited and proud to continue offering low prices at PAK’nSAVE to Papanui. Having been a part of the local
by the numbers:
• $40 million dollar investment in the local community
• 6,260sqm store site
• 310 roles for people in the local community
• Two local owner operators, Bryan Walker and Lucy Boock, a third-generation grocer
• 333 car parks
• 4 EV charging stations
• 10 team member operated checkouts
• 22 self-service checkouts
• 90 SHOP’nGO scanners
• $65m investment by Foodstuffs South Island in building and transforming co-op stores each year
community for almost a decade, we appreciate the support we’ve received from everyone along the way and look forward to welcoming locals and visitors into the store,” said Walker.
PAK’nSAVE Papanui will also support
local and South Island suppliers by stocking local produce from potato and onion growers in Canterbury, carrot growers in Canterbury and Invercargill, parsnip growers in Southland, and apple and pear growers from Nelson. n
With the cost-of-living crisis at the forefront of most shoppers' minds, brands and retailers are crucial in helping consumers make the most of versatile foods.
Discovering new ways to enjoy favourite ingredients is a cost-effective way to promote the versatility of various products. Engaging with customers with recipe tips and ideas is a great starting point. Utilising online social media channels, newsletters, or even on-pack suggestions are easy touch points. From stuffed mushroom caps with tofu to cauliflower rice bowls, offering inspiring ideas encourages customers to experience products in a new and exciting way.
Aisle ends are in a premium position, but a dedicated area to disrupt customers on their usual journey is another engaging way to highlight a product's versatility. QR codes are still alive and well; consumers can quickly scan a QR code to discover new recipes. By highlighting these items in-store, retailers can make it easier for consumers
to discover and incorporate new or old favourites into their shopping.
Retailers could also benefit from bundling complementary ingredients and pointing customers in the right direction to explore a new flavour or recipe. Again, this would be an ideal location for a poster or signage with quick, scannable QR codes for recipes. These meal solutions don't have to be boring. There are 100 ways to cook an egg, for example.
In-store demonstrations or brand-led events can also further promote a product's versatility. Partnering with chefs or nutritionists to create online education videos doubles as social content, adding another layer to your engaging content. Keep it simple; keep it affordable. Allow consumers an easy way to learn a new technique and gain confidence. Remember, hook them in the first three seconds of any video content.
Experience the wholesome goodness of eggs from happy, free-roaming hens with our Bennik Family Farms eggs.
Our commitment to animal welfare ensures that our hens are raised in spacious barns, allowing them to exhibit their natural behaviors and produce eggs that are not only delicious, high in protein and rich in Vitamin D but also ethically sourced.
Whether you're baking a cake, whipping up an omelet, or simply enjoying eggs sunny side up, choose Bennik Family Farms eggs for a taste that's truly farm-fresh. With eggs, the only limit is your imagination. Try our eggs today and discover the difference!
Speaking of content
Social media campaigns can turn views into potential sales. Another added layer to social media campaigns is UGC (usergenerated content); sharing loved recipes from followers or a photo of the dish is a great way to build a community around a product. Inspire, educate, and maintain an active touch point so that the product is front of mind when the consumer is next walking down the supermarket aisles.
Brands and retailers have the opportunity to empower consumers to make informed choices and embrace versatile foods as affordable, nutritious, and delicious options for everyday meals.
Versatility can also mean buying a larger pack or bulk of an item and learning how to eat it differently, creating more opportunities to enjoy a product or ingredient for breakfast, lunch, and dinner.
By providing recipe inspiration and utilising special displays and resources, consumers can be helped to navigate economic uncertainty with confidence and creativity in the kitchen.
In times of economic strain, consumers often seek out versatile foods that offer flexibility, affordability, and nutritional value. These adaptable ingredients can be transformed from breakfast to dinner into dishes catering to different tastes and dietary preferences.
Let's explore some trending versatile foods consumers could turn to amidst this cost-of-living crisis.
Eggs:
Few foods, if any, are as versatile as eggs. They can be boiled or fried, made into an omelette or custard, used in cakes and desserts, and the Kiwi classic—meringue. There are endless possibilities; in fact, many chefs claim that there are 100 ways to use an egg.
Mushrooms:
Mushrooms have gained popularity for their rich flavour profile and versatility. As more consumers explore plant-based diets, mushrooms also serve as a meat alternative.
Sausages:
This Kiwi favourite offers boundless opportunity. It can be a sausage roll snack, the infamous sausage in bread, BBQ'd for lunch or devilled sausages for dinner. The range of flavours available now has taken the humble sausage from a BBQ staple to the much more elevated braised venison sausage with mash. There's a sausage to suit every taste and every budget.
Potatoes:
Potatoes are a household staple. They are versatile, from fries to gnocchi, potato cakes to frittatas; potatoes can be prepared in countless ways to suit many
meal occasions. In times of economic uncertainty, potatoes offer a comforting and filling option for budget-conscious consumers.
Capsicums:
Colourful capsicums are versatile in savoury dishes. Whether sliced raw for salads, stuffed with savoury fillings, or grilled on skewers, capsicums add colour and flavour to any meal. They're also a budget-friendly option for adding depth to dishes without breaking the bank.
Cabbage:
Cabbage is economical and incredibly versatile in the kitchen. From crunchy slaws to hearty soups or stuffed cabbage rolls, this humble vegetable can be transformed into various dishes. Its longer shelf life makes it a practical choice for consumers looking to stretch their grocery budget.
Eggplant:
Eggplant's spongy texture makes it an ideal canvas for absorbing flavours from Italian to Asian cuisine. Whether roasted, grilled, or fried, eggplant adds a meaty texture and earthy flavour to vegetarian dishes. As consumers seek more plant-based options, eggplant also offers a meat alternative.
Tofu:
Tofu is prized for its versatility as a protein source and ability to absorb flavours in various dishes. As plant-based diets gain traction, tofu provides a budget-friendly alternative to meat without sacrificing taste or nutrition.
Carrots:
Carrots' versatility means they can be enjoyed raw, cooked, or even in desserts. Whether grated into salads, roasted with spices, or used in baking, carrots add sweetness and vibrant colour to dishes. Their affordability and long shelf life make them a household staple.
Cauliflower:
Cauliflower has surged in popularity as a versatile substitute for less healthy foods. This cruciferous vegetable offers a lowercarb alternative to traditional starches, from cauliflower mash to cauliflower rice or even cauliflower pizza crust. As consumers prioritise health and budget-conscious cooking, cauliflower provides a nutritious and cost-effective option.
Bananas:
Bananas are budget-friendly fruits that everyone enjoys. Whether eaten fresh, blended into smoothies, or used in baking, bananas add natural sweetness and creaminess to dishes. With their affordability and versatility, bananas are a convenient and nutritious breakfast, snack, or dessert option.
Spinach:
Spinach is prized for its nutritional value. It can be used as a base for salads, sautéed with eggs, or incorporated into pasta dishes; spinach adds a vitamin and mineral boost to any meal. As consumers look for healthy, budget-friendly options, spinach offers a cost-effective way to add nutrition and flavour to dishes.
Bacon:
Never has one flavour been so loved by so many people. The smell of bacon cooking is usually enough to get people wanting to eat it. But bacon's versatility in cooking knows no bounds—from cheese and bacon scones for a morning tea or lunch box addition to bacon frittatas for lunch and quiche for dinner. It also has an excellent shelf life.
Versatile foods offer consumers flexibility, affordability, and nutritional value during economic uncertainty. The product or ingredient may not be the cheapest, but it would be cost-effective for consumers to buy them to stretch their budget if they can spread across many different meals. Retailers can also offer bulk options.
Buying versatile foods allows consumers to stretch their grocery budget without sacrificing taste or variety. As consumer trends evolve, versatile foods remain a timeless choice for budget-conscious shoppers looking to make the most of their meals.
Give consumers a reason to buy, clarify the options, and give them some ideas for use. n
Beard Brothers, a family-owned business, takes immense pride in the traditional craftsmanship of its small goods and is committed to the old-school way of producing handcrafted delicacies. Sausages are a versatile Kiwi favourite, with breakfast, dinner, and snacking options.
"We believe in using pure ingredients, quality seasonings, natural casings, heritage recipes, and traditional methods to create flavours that stand the test of time," said owner/producer Rob Beard.
In an exciting collaboration, Beard Brothers has partnered with Mrs Rogers to bring a spicy taste of Morocco to their craft sausages.
"This collaboration is a true flavour sensation, showcasing our dedication to heritage recipes and traditional methods," said Beard.
Beard Brothers' ethos extends beyond flavour to the very essence of its craft. It makes its products old-fashioned, ensuring the bangers, burgers, saveloys, and sausage rolls are true to their authentic, fullflavoured origins.
The company's commitment to responsible sourcing is highlighted by its partnership with Kiwi farmers.
"Our meat is sourced from grass-fed,
free-farmed animals – not just about great taste, but also about ethical and sustainable practices," said Beard.
Beard Brothers keeps it real and natural as a brand that refuses to compromise on quality and takes no shortcuts. It uses only pure ingredients, natural casings, and no sub-par, over-processed, or filler meat.
The sausages bring back the simple joy of good food, reminiscent of the flavours from childhood. Most products are gluten-free and contain no added MSG.
The Moroccan Lamb sausage is a standout. It is made with grass-fed, freefarmed New Zealand lamb and Mrs Rogers' carefully selected seasoning blend.
"These sausages celebrate the rich flavours of Morocco and are perfect for all seasons and occasions - pure, authentic goodness," enthused Beard.
The Goat sausage is crafted from 100% grass-fed, free-farmed goat and filled into sheep casings; it's hailed as the superstar of the Beard Brothers' range. n
www.beardbrothers.co.nz
116
Camberley,
06 870 0818
Consumer perceptions of guilt-free food vary based on health consciousness, sustainability preferences, ethical considerations, dietary restrictions, cultural and religious beliefs, budget constraints, and marketing influences. Understanding diverse consumer preferences is critical to meeting the demands of conscientious consumers.
Gluten-free individuals have limited daily choices in terms of guilt-free indulgences. Often, gluten-free options are topped up with less healthy ingredients to make them taste like the traditional recipe. However, consumers are becoming more aware that gluten-free does not always mean healthy.
"No one wants to be on a diet where the food tastes like plastic or is so bland you don't even want to eat. People prioritise taste when it comes to their food, and understandably so," said Madison Pickering, General Business Manager of One Minute SNAXX.
Brands like FUNDAY Sweets that provide healthier snack options and emphasise sustainability in their production processes are more desirable to younger demographics, including Millennials and Gen Z. Meanwhile, older age groups focus more on the health benefits of low sugar and high fibre.
The growth of TikTok and other social media platforms has also had a powerful impact on buyer behaviour. This means a pushback on brands like Gym Bod to invest more time and ingredients into creating viral recipes to target a more niche demographic.
"Social media will continue to drive health and wellness trends in 2024 and beyond. It's refreshing to see so many creators focusing on 'balanced' diets, 80/20 whole foods and comfort foods," said
Cian Dawson, founder of Gym Bod.
As consumers prioritise health, key trends have emerged regarding flavours and ingredients, such as plant-based natural ingredients, sweeteners, clean-label products, low-calorie options and free-from products.
Gut health awareness has also grown, especially as science continues to learn more about the gut microbiome, how it works, what it is linked to, and the benefits of good bacteria, with fermented foods and flavours like Kimchi being popular for brands like Living Goodness.
"In 2024, health and wellness trends for whole foods, fortified products, guilt-free options, and sustainably and ethically sourced ingredients are expected to evolve," said Justine Muollo of Justine's Cookies.
"Mental health will also become integral to wellness trends, leading to the rise of products with mood-boosting and stress-relieving properties, and technological advancements could provide personalised nutrition solutions tailored to individual health needs and preferences."
The beverage industry has grown increasingly interested in guilt-free alternatives to artificial drinks across all age groups. Over the last decade, coconut water and kombucha have emerged as "healthy drinks." The market has responded to
We firmly believe in authenticity and aligning with like-minded brands and experts in the industry. Partnerships can help establish credibility, educate consumers, drive brand awareness, engage new audiences, and generate media exposure.
this trend with hundreds of products now available.
Premium lifestyle beverage businesses like Kréol continue to understand consumers' diverse needs and preferences by innovating and crafting exciting drinks that cater to the evolving palate while effectively communicating their health benefits.
Consumers are also more willing to try new flavour profiles, and there is sustained interest in the market for clean eating and technology-driven personalised nutrition.
With flavour preferences varying widely across demographics, FUNDAY Natural Sweets has found success by capitalising on nostalgia, offering flavours that remind consumers of their favourite childhood sweets but with a healthy twist.
Interest has also risen in ingredients like turmeric and probiotics for specific health benefits. Consumers want nutritious grab-and-go options without sacrificing quality, and transparency is critical. They prefer minimal additives and recognisable ingredients.
To maintain a competitive edge, as people become increasingly aware of what they are eating and the global impact of their choices, manufacturers need to start sourcing sustainably and communicating why their products are a good choice for the environment and from a nutrition perspective.
This change reflects a broader desire for products that positively impact personal health, the community's well-being, and the environment.
Muollo highlights that consumers will start to prioritise products sourced from regenerative agriculture practices,
emphasising soil health and environmental sustainability. Businesses will focus on sustainable packaging solutions to minimise waste and reduce environmental impact.
Certifications and labels also significantly influence health-conscious consumers by providing trust, transparency, and differentiation in product choices. They reassure consumers about the product's alignment with their health goals and values.
“Consumers want to know what ingredients are in the product, where the product was produced, and by whom. Either they want a product to meet certain requirements, such as vegan, gluten-free, sugar-free, etc., or they’re conscious of how and who made the product,” said Fiona Dykes from Living Goodness.
“Certifications can be trickier because consumers don’t always recognise a logo or certification stamp.”
There are also new growth opportunities in terms of packaging and labelling.
FUNDAY Natural Sweets' 50g bags of snacks, designed as a single serving to prevent overconsumption, align with the trend for functional foods and consumer preferences for smaller and more convenient packaging, creating significant opportunities for innovation and expansion in the health and wellness product market.
"The emphasis on functionality, combined with convenience and portion control, caters to the growing demand for snacks that are both healthful and suited to lifestyle needs," said Daniel Kitay, founder of FUNDAY Natural Sweets.
Unfortunately, with an economic downturn predicted and a slowdown of growth in some sectors, brands like
Mammas Milk Bar have noticed a dropoff in trustworthy small farm-to-table suppliers. Due to the availability and cost of ingredients, many wholesalers review the products they import, affecting smaller manufacturers significantly.
Consumers may have strong opinions about ethically sourced products and preferences for healthier foods; however, purchasing decisions are changing as the cost of living increases.
Successfully navigating these challenges is essential for maintaining competitiveness and ensuring sustainable growth in the sector. Most brands agree on maintaining a clear ingredient list and keeping things simple.
Many brands use social media and collaboration with health experts to promote their products' credibility and
trustworthiness.
"We firmly believe in authenticity and aligning with like-minded brands and industry experts. Partnerships can help establish credibility, educate consumers, drive brand awareness, engage new audiences, and generate media exposure," said Chloe Rush, Director of The Natural Beverage Company.
At the same time, Sarah Yanez from Goldies' Whole Foods highlighted a distinction between "health and wellness industry experts" and "health and wellness influencers" since, in this day and age, it can be challenging to determine the difference without researching the individual. It is up to businesses to prove the validity of their claims.
“We recommend reading the label properly to see what’s in a product and
check with your doctor or a health practitioner before consuming if there are any concerns,” said Dykes.
Creating wellness-focused experiences or encouraging consumers to explore supermarket shelves for natural health products can provide consumers with healthier lifestyle choices.
Optimising supply chains, exploring costeffective ingredients that do not sacrifice product integrity, and implementing efficient production processes can also impact the industry.
"Expanding to digital platforms offers convenient access. Developing products with targeted health benefits like immune support and utilising technology for customised dietary recommendations can meet the demand for alternatives," said Jan Buschi,
Managing Director of LIFEAID BevCo NZ.
There is a need to innovate, explore, and push the boundaries to meet developing consumer preferences by introducing NPD, flavours, and packaging formats.
What was once a point of difference that cut through and disrupted the market is now a crowded space.
Fortunately, numerous market growth opportunities are emerging, including plantbased and vegan products, functional foods and beverages, holistic health and wellness solutions, personalised nutrition offerings, "Beauty from Within" products, and fitness and active lifestyle solutions.
As innovators, brands and manufacturers must stay ahead of market trends and continue to meet the changing demands of health-conscious consumers. n
Gluten-free individuals find themselves with limited choices daily in terms of guilt-free indulgences. Often, gluten-free options are topped up with less healthy ingredients to make them taste like the traditional recipe.
However, consumers these days are becoming more aware that glutenfree does not always mean healthy.
“But it's hard. For example, who can walk past GF Hot Cross Buns if you haven't had them in years and they have been made well,” said Sarah Yanez, co-owner of Goldies Wholefoods.
“We are careful at Goldies to ensure that our ingredients are as simple as possible, only included if they need to be there. Our products are safe options for people unsure what other food items will be available.”
Goldies Keto and GF range has enabled people on fairly strict diets to have a portion-
controlled, delicious but healthy meal they look forward to daily without worry. They also include ingredients such as LSA and chia, which add significant nutritional benefits.
Keto customers are fastidious label readers. They are very aware of what they eat but often only from the sugar and fat figures, not from a rounded nutrition standpoint. Therefore, Yanez believes certification is essential, especially for organic and coeliac consumers.
As people become increasingly aware of what they are eating and the global impact of their choices, manufacturers need to ensure that they are sourcing sustainably and communicating why their products are a
We are careful at Goldies to ensure that our ingredients are as simple, only included if they need to be there. Our products are safe options for people unsure what other food items will be available.
good choice for both the environment and from a nutrition perspective.
“We have many consumers who are vegan or prefer plant-based food where possible. Our Keto Porridge range is popular yearround and continues to grow.”
Yanez also highlighted a distinction between "health and wellness industry experts" and "health and wellness influencers” since, in this day and age, it can be challenging to determine the difference without researching the individual, and it is up to businesses to prove the validity of their claims.
Another challenge this year that most
businesses face is to remain affordable. Due to the availability and cost of ingredients, many wholesalers review the products they import, affecting smaller manufacturers significantly.
“At local markets, people who once browsed around buying as they went now turn up with cash, head straight to the fruit and vegetable stalls, then the egg stall and then, with their remaining money, look to see what else they can afford.”
People may have strong opinions about ethically sourced products or preferences for healthier foods; however, purchasing decisions are changing as the cost of living increases. n
Discover the secret to living healthier with Be Nourished, a pioneer in Organic, fermented vegetables. Born from a passion for wellness, the Be Nourished team is dedicated to spreading awareness about the numerous benefits of these foods, that elevate meals with nourishing cultured creations, crafted to perfection.
Packed with beneficial live cultures, each Be Nourished product nourishes you from the inside out. Add a tablespoon of our flavourful Kraut or Kimchi to any dish for an instant boost of goodness. Crafted in small batches using premium Organic ingredients, our Sauerkraut and Kimchi promise unparalleled quality and taste. Experience the difference with Be Nourished and embark on a journey to better living.
Better Tea Co.
Discover Better Tea Co's handcrafted wellness teas, designed to impact mental health and wellbeing positively.
Better Tea Co. believes holistic wellness results from small, impactful daily choices. That’s why it offers a conscious collection of need-based teas to support you through your unique life journey.
Better Tea Co. is dedicated to supporting mental health and donating five percent of profits directly to the New Zealand Mental Health Foundation.
Fueled by its relentless pursuit of better, Better Tea Co. now offers its tea in certified home compostable pouches, embodying its unwavering commitment to sustainable practices and unparalleled quality.
Better Tea Co. welcomes you to discover its range and create your daily tea ritual.
For more information or to become a stockist, contact orders@bettertea.co n
Momojo
Momojo Kefir is a range of Gold Award winning, hand crafted Kefir that is highly nutritious and probiotic rich. We want to help consumers improve their gut health, which is strongly linked to overall health and wellbeing. Our products contain more than 100 billion live probiotic cultures per
serve and includes natural kefiran. 1 teaspoon of Momojo has the equivalent probiotic content as 1 litre of standard probiotic yoghurt making it far superior in health properties, but as familiar as yoghurt in taste.
With Massey university we have verified exopolysaccharides in our product, further validating health claims.
Starting from our humble beginnings we hope to build significant contribution to NZ in several ways:
• Supporting the gut-health of New Zealanders. Momojo is an extremely healthy, nutritious & delicious dairy-kefir that carries 100 BILLION live probiotic cultures in
every serving. This helps to keep your microbiome healthy. Also, Momojo contains kefiran. This is a ‘biofilm’, i.e. a living film, that coats & lines your gut wall conferring extra nourishment & protection. We recommend giving Momojo a go particularly if you suffer from IBS or acid reflux since our anecdotal evidence suggests that Momojo confers great alleviation from these difficulties.
• Momojo contributes by raising funds for the Cancer Society, Sweet Louise & other charitable organisations.
Please see more about our story, where the ‘m’, ‘m’ & ‘j’ in Momojo came from, & other information at www.momojo.co.nz n
Harraways
This new pack responds to the changing needs of oats consumers. They seek value and premium quality yet want quicker and easier cooking with a creamier delivery per serving. Harraways latest offering - the Big Value Pack of Extra Creamy Oats delivers on just this! Each bag offers - local quality, 33 standard servings per bag, easy cooking, and a creamier texture. Each bag is also packed with healthy goodness. This breakfast offering is a good source of fibre, has no added sugar, is a source of protein and it contains beta glucan – when consumed as part of a healthy varied diet, these oats can help to lower cholesterol absorption.
The debut of this Extra Creamy pack adds an exciting evolution for Harraways as it continues to deliver exceptional bagged oat value to its loyal customers. With an impressive four in ten shoppers already
selecting Harraways in the traditional bagged oats section, this new addition just gives them another compelling option to pick up instore.
Not only are Harraways Oats a Kiwi favourite in traditional bags, but they’re also a premium brand choice for consumers who appreciate the finest quality, locally farmed and milled oats with minimal food miles. They have been trusted in New Zealand homes for over 150 years now.
Harraways ‘farm to plate’ process in New Zealand, sees these oats undergoing a meticulous kilning process during milling. The result is a distinctive nutty flavour profile that sets them apart from the rest.
Harraways mission has always been to ensure that each bowl of its signature porridge is a delightful indulgence for Kiwis and makes breakfast time more enjoyable.
Harraways Extra Creamy Oats. The easy, cost effective, healthy and tasty choice for today's value-conscious consumers.
For more information, email info@harraways.co.nz or call +64 3 488 3073. n
Beyond gut health, fermented foods are being recognized for their potential functional benefits. Products fortified with additional nutrients, herbs, and botanicals are emerging to target specific health concerns, such as immune support, stress reduction, and inflammation management.
Living Goodness' fermented products made with raw, live fermented goodness, these products utilize Himalayan salt, flavourful herbs, and spices alongside locally grown vegetables.
For more information, reach out to Living Goodness at info@livinggoodness.co.nz or call 0800 624 004
The health and wellness industry has witnessed a growing interest in guilt-free foods as an alternative to artificial drinks across all age groups. Businesses can enhance customer satisfaction by personalising their offerings with different flavours and options.
Emphasising sustainability, ethical sourcing, and clear labelling can also widen the appeal of such products to a broader audience. Fitaid takes pride in the transparency of its ingredients and certifications, which serve as an excellent tool for communicating the suitability of products to consumers.
Collaborating with wellness experts is possible for businesses who share a genuine interest in their products and align with the values of the health and wellness industry. The objective is to offer value to consumers while building trust.
Natural ingredients and the absence of sucrose are two significant factors that motivate consumers to choose Fitaid products. The growing preference for guiltfree options, free from artificial additives and excessive stimulants, has made natural ingredients a top priority for consumers.
As consumer demand for healthier choices rises, these products will become
more accessible to the general public. The health and wellness industry will continue emphasising whole foods, ethical sourcing, and guilt-free options, expanding to meet the growing demand for options that align with consumers' health goals and values.
As with numerous sectors, the higher cost of sourcing natural ingredients poses a significant challenge to the health and wellness industry, leading to higher prices for health products.
Manufacturers are working on showcasing the value of their products to consumers through marketing campaigns that highlight the quality and benefits of their products.
Significant market growth opportunities for health and wellness products can be found in categories like online retail, functional foods, personalised nutrition, plant-based products and wellness tourism.
“Expanding to digital platforms offers convenient access to health products. Developing products with targeted
Expanding to digital platforms offers convenient access to health products.
health benefits like immune support and utilising technology for customised dietary recommendations can meet the demand for alternatives,” said Jan Buschi, Managing Director of LIFEAID BevCo NZ.
Creating wellness-focused travel experiences or exploring supermarkets as potential venues for promoting natural health products can also provide education and healthier lifestyle choices. n
Consumer perceptions of guilt-free food vary based on health consciousness,
sustainability preferences, ethical considerations, dietary restrictions, cultural and religious beliefs, budget constraints, and marketing influences.
In response to these concerns, businesses like Justine’s Cookies tailor offerings by emphasising health benefits, ethical sourcing, dietary inclusivity, allergyfriendly, and targeted marketing strategies.
Understanding diverse consumer preferences is critical to meeting the demands of conscientious consumers.
Certifications and labels also significantly influence health-conscious consumers by providing trust, transparency, and differentiation in product choices, offering clarity on ingredients, nutritional content, and ethical standards and reducing perceived risks.
“Businesses like ours can collaborate with health and wellness experts to endorse products, create educational content, inform product development, and engage with communities,” said Justine Muollo.
“These partnerships enhance credibility; social proof is important too, as are close customer connections and building brand loyalty in the health and wellness market.”
As consumers prioritise health, key
trends have emerged regarding flavours and ingredients, such as plant-based natural ingredients, sweeteners, clean-label products, low-calorie options and free-from products.
Interest has also risen in ingredients like turmeric and probiotics for specific health benefits. Consumers want nutritious grab-and-go options without sacrificing quality, and transparency is critical, with consumers preferring minimal additives and recognisable ingredients.
“In 2024, health and wellness trends for whole foods, fortified products, guiltfree options, and sustainably and ethically sourced ingredients are expected to evolve.”
Muollo highlights that consumers will start to prioritise products sourced from regenerative agriculture practices, emphasising soil health and environmental sustainability. Businesses will focus on sustainable packaging solutions to minimise waste and reduce environmental impact.
Mental health will also become integral to wellness trends, leading to the rise of products with mood-boosting and stressrelieving properties, and technological advancements could provide personalised
In 2024, health and wellness trends for whole foods, fortified products, guilt free options, and sustainably and ethically sourced ingredients are expected to evolve.
nutrition solutions tailored to individual health needs and preferences.
“Businesses that innovate and cater to evolving consumer preferences for health and well-being stand to thrive in this dynamic and rapidly expanding market. Being customer-centric is the key to success.” n
The consumer palate is evolving, and there is now an overwhelming demand for healthy alternatives that are low in sugar and not too sweet. The "health boom" can be attributed, in part, to the new wave of healthy living, wellness, sugar awareness, and reduced alcohol consumption, driven mainly by young people.
Over the last decade, drinks such as coconut water and kombucha have emerged as "healthy drinks," the market has responded to this trend with hundreds of products now on offer.
Premium lifestyle beverage businesses like Kréol continue to understand consumers' diverse needs and preferences by innovating and crafting exciting drinks that cater to the evolving palate while effectively communicating their health benefits.
Certifications and labels play a crucial role in influencing the purchase decisions of health-conscious consumers. They boost brand credibility, foster trust, and help products stand out. These tools empower consumers to align their choices with health, sustainability, and ethical values.
“We firmly believe in authenticity and aligning with like-minded brands and experts in the industry. Partnerships can help establish credibility, educate consumers, drive
brand awareness, engage new audiences, and generate media exposure,” said Chloe Rush, Director of The Natural Beverage Company.
“Industry experts can also shape product development, better understanding consumer preferences, and emerging trends.”
However, what was once a point of difference that cut through and disrupted the market is now a cluttered and crowded space. There is a need to innovate, explore, and push the boundaries to meet evolving consumer preferences, introducing new products, flavours, and packaging formats.
At the same time, numerous market growth opportunities are emerging, including plantbased and vegan products, functional foods and beverages, holistic health and wellness solutions, personalised nutrition offerings, "Beauty from Within" products, and fitness and active lifestyle solutions, reflecting a growing commitment to health and wellness across diverse consumer segments.
“As innovators, we love keeping our finger
on the pulse and are always working on the next product, ensuring we stay ahead of market trends and continue to meet the evolving needs of health-conscious consumers.”
Today's dynamic market also presents challenges and changes, from sourcing highquality ingredients to keeping up with evolving consumer trends, managing supply chain disruptions, educating consumers, finding efficient distribution channels, and balancing cost considerations with consumer affordability. Overcoming these hurdles demands adaptability and a deep understanding of consumer needs and market dynamics. n
Rebel Bakehouse HAPPY GUT wraps have grown sales by a phenomenal *95.7 percent with on-trend flavours consumers can’t get enough of!
Paul Muollo, Head of Retail Sales for Rebel, elaborated saying it is great news for the wellness of the wrap category, with Rebel Bakehouse being the key driver of *12.1 percent category growth.
With gut health recognised as a key factor in health and wellness, Rebel’s master bakers have made it their mission to develop wraps to support this, including prebiotic fibre beneficial to your gut balance.
Rebel has extended the wrap range to include Low Carb Spinach, Capsicum & Roasted Garlic, Original White, Wholegrain and Snack wraps, so people with different dietary needs, usage occasions and taste preferences (including those that are gluten-free or looking for low carb options) can enjoy HAPPY GUT wraps. Nutritionists, with health and wellness at the top of their minds, have recognised Rebel’s efforts, selecting Rebel Low Carb
Everything and Gluten Free Sourdough & Super Seeds wraps as winners in the Healthy Food Guide Lunchbox awards, New Zealand 2024.
“Extending our wrap range and hitting the health, wellness and flavour trends just right while optimising our packaging impact and inspiring meal solutions has all wrapped up to nearly doubling Rebel’s market share of the wraps category, now sitting at a record *17.9 percent,” said Muollo.
“We plan to keep ahead of the trends, bringing to market slices of innovation that not only support health and wellness, but that deliver on flavour trends, taste and convenience at the same time.”
Bake well, eat well, live well. For more information, email sales@bwl.co.nz or visit www.rebelbakehouse.co.nz
Circana Scandata, NZ Grocery: * $ Value, Quarter Ended 04/02/24. n
Harraways
Consumers are prioritising products with the benefits of functional health.
Harraways has introduced its Fibre-Rich Creamy Original Oat Sachets to support this trend, as they are tailored to support digestive wellness. With added prebiotic fibre, each serving delivers 7.4g of fibre, offering a wholesome and satisfying breakfast option that promotes healthy bowel function.
Crafted with finest quality New Zealand quick cooking oats, these sachets replace the existing Creamy Original Oat Sachets. They ensure a velvety texture and rich
flavour with every spoonful. Harraways remains committed to sustainability, utilising kerb-side recyclable packaging to minimise waste and environmental impact. Each box truly is ‘environment first’ with 20% less cardboard used per pack versus other sachet brands on the market.
As consumer awareness of gut health grows, Harraways remains at the forefront of innovation, delivering products that address this vital aspect of wellness.
For more information, email info@harraways.co.nz or call +64 3 488 3073. n
T&G Global
Lotatoes is a naturally bred, low-carb potato grown right here in Aotearoa New Zealand. With just 10.8g of carbohydrates per 100g, containing on average 40 percent fewer carbs and calories than the commonly available Agria potato variety, these tasty morsels don’t skimp on flavour.
Proudly grown by Balle Bros, Master & Sons and Canterbury Growers in the best growing regions
Aotearoa New Zealand has to offer, the rich fertile soil and ideal climate conditions are perfect for growing flavoursome, healthy potatoes.
There is so much to love about how versatile
Lotatoes are, from a classic potato salad to a cheesy potato bake, Lotatoes can be enjoyed baked, boiled or mashed—they are what low-carb dreams are made of.
Lotatoes can be purchased in a 2kg format and in 1kg gourmet sized Baby Lotatoes from all good supermarkets and greengrocers nationwide.
Handy tip: treat potatoes gently because even though they look tough, they do bruise easily. Store in a cool, dark place.
Lotatoes is a registered trade mark of T&G Group of Companies. For more information, visit www.lotatoes.co.nz n
Consumers have shown a keen interest in maintaining their health and prioritising products that cater to their busy lifestyles. They are mindful of nutritional values and often read product labels carefully.
“We, therefore, emphasise maintaining a clear ingredient list and keeping things simple. A common strategy employed by many brands to promote their products' credibility and trustworthiness is through social media and collaborating with health experts,” said Wendy Poon, founder of Mammas Milk Bar.
“We have observed a rising awareness of mental health and stress management
among our customers. Hence, we continuously seek to support consumers in these areas of their lives.”
The health and wellness landscape continually evolves with notable trends, and as a business, Mammas Milk Bar faces ongoing challenges in keeping up with these trends and meeting consumer preferences.
Consumers are also more willing to try new flavour profiles, and there is sustained interest in the market for clean eating and technology-driven personalised nutrition. Platforms such as nutrition and exercise-based apps that offer advice based on individual health goals and preferences have become increasingly popular.
To maintain a competitive edge, it is essential to continuously assess market trends and consumer preferences.
“We identify growth opportunities by understanding emerging needs such as functional
innovation, lifestyle solutions, sustainability, and consumer preferences, and keeping abreast of technology to segment our health & wellness market position.”
Unfortunately, with an economic downturn predicted and a slowdown of growth in some sectors, Mammas Milk Bar has noticed a drop-off in trustworthy small farm-to-table suppliers. Losing suppliers who genuinely care about their cause and have been unable to sustain their business has been a significant challenge. n
Having been involved in the health industry for a long time, the Australian mother-daughterowned business, One Minute SNAXX, has gained valuable insight into consumers' preferences.
“No one wants to be on a diet where the food tastes like plastic or is so bland you don't even want to eat. People prioritise taste when it comes to their food, and understandably so,” said Madison Pickering, General Business Manager of One Minute SNAXX.
It is challenging to stay motivated to maintain a particular diet when the food does not meet expectations. As a business, One Minute SNAXX recognises the importance of taste and texture and works towards creating products as close as
possible to the real thing while remaining healthy.
With the belief that their products are a lifestyle choice, not a fad or a diet, One Minute SNAXX is a perfect fit for individuals on various health journeys with keto-friendly, low-carb, low-sugar, glutenfree, and much more.
“Whether you are on a health journey, following a keto diet, reducing your carb or sugar intake, or adopting a gluten-free lifestyle, we envision our SNAXX products becoming a staple in your everyday meals and snacks, readily available at any supermarket.”
The cost of living has increased significantly, along with raw materials and freight price increases, affecting many businesses in the industry. Therefore, One Minute SNAXX strive to maintain products' affordability, even during these challenging times.
Healthy eating should be as accessible and affordable as any other food option, and the brand will continue to uphold this value. All their products are dry-mix, single-serve, and ready in just a minute, providing quick, sweet, savoury goodies without guilt. n
The popularity of guilt-free food choices like FUNDAY Natural Sweets, which offers low-sugar and high-fibre lolly products, demonstrates how different age groups prioritise sustainability and health concerns.
Brands like FUNDAY that provide healthier snack options and emphasise sustainability in their production processes are desirable to younger demographics, including Millennials and Gen Z.
Meanwhile, older age groups may focus more on the health benefits of low sugar and high fibre. To appeal to varied consumer interests, businesses can tailor their offerings by highlighting these key product attributes: low sugar, high fibre, and sustainability.
FUNDAY's commitment to these values serves as a model for responsible and innovative product development that meets the diverse needs of consumers.
Certifications and labels also significantly influence the purchase decisions of health-
conscious consumers, acting as indicators of quality and safety. These certifications reassure consumers about the product's alignment with their health goals and values.
Collaborations with health and wellness industry experts can further validate the brand's commitment to health and wellness.
As consumers become more healthconscious, flavour preferences can vary widely across demographics. However, FUNDAY Natural Sweets has found success by focusing on nostalgia, offering flavours that remind consumers of their favourite childhood sweets but with a healthy twist.
This approach balances delicious taste and health benefits, catering to the growing demand for products that do not compromise flavours or healthfulness. In
2024, consumers are expected to be more focused on health and wellness trends, with a particular emphasis on up-to-date brands.
Customers will be increasingly drawn to companies that offer health benefits, cater to dietary preferences, and are committed to sustainability and ethical practices. This change reflects a broader desire for products that positively impact personal health, as well as the well-being of the community and the environment.
Brands that can adapt to these evolving consumer expectations by maintaining transparency are well-positioned for growth and success in the health and wellness market.
There are also new growth opportunities, particularly in snacking and beverages,
centring around functional products that provide measurable health benefits.
“FUNDAY Natural Sweets' 50g bags of snacks, designed as a single serving to prevent overconsumption, align with this trend. The emphasis on functionality, combined with convenience and portion
control, caters to the growing demand for snacks that are both healthful and suited to lifestyle needs,” said Daniel Kitay, founder of FUNDAY Natural Sweets.
“The trend for functional foods, along with consumer preferences for smaller and more convenient packaging, creates
significant opportunities for innovation and expansion in the health and wellness product market.”
Like other industries, the health and wellness product industry is currently navigating a complex landscape of rising costs for freight, raw materials, and manufacturing. The current economic climate, high interest rates and an increasing cost of living compound these challenges.
“Consumers are increasingly pricesensitive and are looking for quality and affordability products. This scenario requires businesses to innovate and manage costs without compromising their products' quality or value proposition.”
Strategies include optimising supply chains, exploring cost-effective ingredients without sacrificing product integrity, and implementing efficient production processes. Navigating these challenges successfully is crucial for maintaining competitiveness and ensuring sustainable growth in the health and wellness sector. n
Barebells
The never-ending mission of Barebells to provide the world with protein bars that actually taste good, has seen the range finally land in New Zealand.
The gooey and chocolatey bars always hit the spot and with 20 grams of protein and no added sugar, your snack game will go to a whole new level.
Barebells protein bars (our favourites Barebells Cookies & Cream, Barebells Caramel Cashew, Barebells Salty Peanut and Barebells White Chocolate Almond) are now available in over 200 New Zealand stores nationwide including all Countdown, Chemist Warehouse and Bargain Chemist stores, RRP $5.99.
So run don’t walk to your local retailer and see for yourself why Barebells Protein Bars are the number one protein bar in five countries already! n
Consumers will embark on a flavour journey with Harraways' newest addition: Salted Caramel Oat Sachets. Among the leading flavour trends is salted caramel, which consumers seek for its indulgent taste. Infusing this sweet and salty flavour into finest quality, New Zealand quick cooking oats is the latest offering from Harraways.
Each box contains seven, 45g sachets - providing easy portioning for a quick, satisfying breakfast or snack. Free from
artificial flavours or colours, these made from New Zealand oats are the essence of wholesome indulgence.
Remaining committed to sustainability, Harraways utilises kerb-side recyclable packaging to meet the consumer demand for eco-friendly enjoyment. Each box truly is ‘environment first’ with 20 percent less cardboard used per pack versus other sachet brands on the market.
Delivering taste experiences that resonate
with consumers, Harraways is staying ahead of the curve as consumer preferences evolve.
Let your customers discover a new level of indulgence with Harraways Salted Caramel Oat sachets. This new, indulgence offering flavour replaces the ‘Kiwi Favourites’ indulgence multi pack that has now been discontinued.
To meet consumer demand, email info@harraways.co.nz or call +64 3 488 3073. n
Modest Beverages
Modest energy is a new, low-sugar energy drink that boasts a better for you alternative to the traditional sugar or sweetener loaded drinks on the market.
With just 4.9g of sugar per can, all sourced from 100% New Zealand apple juice, modest energy offers a subtly sweet and truly refreshing afternoon boost.
But it’s not just about what it contains—it's also about what it doesn't. Free from artificial flavors, color additives, and sweeteners, modest is here to make ‘clean energy’ mainstream - not just for the health-conscious consumer.
Whether you're looking to power through a busy workday, fuel your workout, or simply enjoy a refreshing pick-me-up, modest energy is the perfect choice for those who want to stay energized without the guilt, and without compromising. modest energy is locally ranged in Foodstuffs North Island stores. To request samples or for stocking enquiries, please email: info@modestbeverages.com n
Ice cream brand Gym Bod has tackled consumers’ perceptions of guilt-free food with its range of flavours that claim to be better for you than other brands. Gym Bod's core brand value is to create desserts high in protein and low in sugar, providing a substitute for those who want to indulge in a sweet treat without guilt.
“Our secret sauce is optimising our nutritional callouts (protein, low sugar) whilst creating highly crave-able nostalgic flavours that have you coming back for more.”
The ‘guilt-free foods’ trend has been around for decades, with the 90s and early 2000s promoting low-fat and the 2010s promoting low sugar. Gym Bod has created its ice cream with full transparency of its ingredients and certifications, which are available on its website. Some of Gym
Bod's signature flavours include raspberry cheesecake, caramelised biscuit choc top, vanilla caramel swirl and jam doughnut.
The growth of TikTok and other social media platforms has had a powerful impact on millennial and genZ buyer behaviour. This pushed Gym Bod to invest more time and ingredients into creating recipes to go viral. The interest in gut health in these social spaces has also allowed Gym Bod to target a more niche demographic. Each pint contains 21 grams of protein and less than 400 calories.
“Social media will continue to drive
health and wellness trends in 2024 and beyond. It’s refreshing to see so many creators focusing on ‘balanced’ diets, 80/20 whole foods and comfort foods.”
Despite their quick rise in popularity, Gym Bod discussed the rising cost of goods for health and wellness brand owners. Gym Bod's uses premium ingredients as a healthy alternative ice cream, allowing for a higher recommended retail price. In the current economic environment, brands have even more pressure to prove to customers that their products are worth the extra money. n
Ryan McMullen General Manager of Fruit and Vegetables Woolworths NZ
Despite a challenging year, kumara has remained one of the most popular choices of produce within New Zealand households.
Woolworths New Zealand General Manager of fruit and vegetables, Ryan McMullen, discussed the return of kūmara instore following a challenging year for harvesters. McMullen said that the shortage left a mark in Woolworth’s stores, which has made for a welcome return this season.
“Our relationships with growers are so important. We take great pride in the produce we bring to our stores and it is through such strong relationships with each grower that we are able to ensure a positive shopping experience for our customers,” said McMullen.
Woolworths New Zealand set up the Grower Fund in response to the destruction of Cyclone Gabrielle, and to support growers who were affected with its aftermath. McMullen said that the company felt a responsibility to support them when they needed it, and to spend considerable time with growers to set prices that benefited them and reflected their hard work.
“We feel it is not only important but essential to step in and help growers when they are in need. We’ve seen the impact of a cyclone on farms and also on stores and we know how vital New Zealand growers are to the economy and to the public,” McMullen added.
“‘We work hard to support them where we can and to build them up and promote New Zealand grown produce. Recovery from something like this is slow but we are there every step of the way until growers are back on their feet.”
Two new state-of-the-art distribution centres were established by the supermarket chain last year, located in Auckland and Christchurch. This has allowed temperaturecontrolled environments to ensure the top-quality produce is not diminished in the transport process.
Woolworths New Zealand has worked closely with its suppliers to plan and forecast the volume of produce required to meet the demand of consumers. McMullen said there was more than enough to meet the demand.
An integrated communications and marketing strategy has been developed in order for Woolworths New Zealand to inform and educate consumers about kūmara. Instore, kūmara has been placed front and centre with signage, making it hard to miss. n
Supermarkets are often a paradise for unwanted pest infestations. With a recent surge in sightings and complaints that have made national news, health and safety officials have urged supermarket owners to apply a stronger focus on cleanliness and active monitoring for pests as a priority throughout their premises.
Pest control industry expert and managing director of Alpeco Group, Heiko Kaiser, said the most important step supermarket owners could take is to implement an integrated, automated pest management programme. Keeping a good eye on hygiene, not ignoring dirt and grime, and cleaning in hard-to-reach food service and static equipment zones are vital.
"We see a lot of situations where hygiene and cleaning is the main reason supermarkets have issues. It is important that everyone understands what it takes in the industry to keep up and uphold the standards required for a clean environment that deters pests," said Kaiser.
Kaiser added that 24-hour pest monitoring and trap management will provide full control from one device 24/7, and automation offers certainty around problem areas and management, with the bonus of long-term labour cost savings. He also recommended LED systems as effective pest-removal technology. Unlike Fluoro
UVA light sources, UVA LED sources emit almost no visible light because they are focused on the UVA wavelength, visible only to target pests. Therefore, these LED emit light that has greater attractiveness to insects, is more effective, and uses less power to operate.
Several types of pests can quickly become a hazardous nightmare for supermarkets. Kaiser said the most commonly found pests in supermarkets are undetected pests that have found an egress and are hiding in neglected areas. Pest infestations can pose a serious threat, can cause food poisoning and allergic reactions, and can even risk legal repercussions. Pests also spread various diseases, usually through their feet, fur, droppings, urine and saliva, including harmful bacteria like salmonella and E.coliif they are carrying it.
Due to a supermarket's typical size and contents, countless areas automatically attract pests. Bakeries, fresh produce areas, and deli areas are the most common
We see a lot of situations where hygiene and cleaning is the main reason supermarkets have issues. It is important that everyone understands what it takes in the industry to keep up and uphold the standards required for a clean environment that deters pests.
places for food to be contaminated. To avoid this, ensure sufficient sealing and hygiene protocols are always upheld and implemented to the highest standards.
Pest control isn't usually the top priority for supermarket owners until a sighting occurs. Unwanted pest outbreaks can damage food inventory and lead to revenue loss and customer attrition due to negative in-store experiences and unhelpful business reviews. A proactive—ideally automated— pest identification and control program is the most effective way to identify, monitor and address issues before they become a problem.
Identifying and sealing entry points is considered one of the first responses required to eliminate pest issues. Given
that doorways, windows, and ventilation units are the most common ways pests such as rodents and roaches can inhabit a supermarket. In addition, supermarkets are encouraged to exercise a range of precautions, including a suitable waste management system, outdoor maintenance, and employee training to effectively monitor and manage potential and active pest situations efficiently.
A robust pest management plan will address entry points on the premises and deal with different types and levels of pest intrusions, treatments, areas to be inspected, cleaned, and pest control devices reassessed, and how often official inspections are conducted. Automation can make this task a lot easier - with single-point monitoring,
trap resetting and data collection providing real-time and accurate solutions management.
Keeping a record of pest inspections is vital, as many infestations are seasonal or cyclical. Records should include all pest sightings, dates and control actions taken upon discovery.
A comprehensive, automated monitoring and control approach is ideal for serious supermarket owners to ensure that no pest outbreak goes unnoticed and that no unexpected issues arise to jeopardise the supermarket business and operations. Fostering a culture of cleanliness and vigilance will minimise staff and customer risks and will assist in maintaining a pestfree, interruption-free environment. n
national account manager, goodman fielder anu deva
| The FMCG industry is highly inspiring and innovative, living up to its name. It impacts every individual in the country and touches every household daily, offering many opportunities, ranging from supply chain and merchandise to operations, category, and marketing.
Anu Deva started her career in the FMCG industry as a Category Assistant at Countdown. The job description sounded challenging, with five different systems to work on. Deva jumped at the opportunity and found the systems easy to use as someone who loves a good challenge.
“I was soon promoted to Category Manager, and 21 years later, I am still in the industry. I spent almost 16 years at Countdown and enjoyed the flexibility of various roles within the organisation, akin to starting a new job,” said Deva.
Over the years, Deva has worked with exceptional mentors and leaders who have guided and helped her develop her working style and skills.
“I have learned to pick up good qualities from my leaders, which has been instrumental in shaping my approach to work. I have found that accommodating my working style to suit theirs has been beneficial.”
Deva said that the keys to success for those leading a team were compassion, empathy, active listening, confidence in the team, and empowerment. She strongly
opportunities, so she moved to the supplier side.
It is essential to enjoy life, take care of one's health, spend time with family and friends, and appreciate the little things in life.
advocates for being both a mentor and a mentee at all stages of one's career.
FMCG is a 24/7 industry, and work never ends. The pandemic brought a new perspective to Deva and looking back, she wishes she had slowed down the pace and created a better work-life balance.
“It is essential to enjoy life, take care of one's health, spend time with family and friends, and appreciate the little things in life.”
After managing multiple categories in health and beauty, baby, paper products, freezer, chilled, bakery, and more, Deva needed to explore new challenges and
“The transition was challenging, and I had to learn to manage personal relationships with friends who became customers while not compromising business expectations.”
Since then, Deva has worked with renowned companies like Kimberly Clark, Sanitarium, and 3M. She is currently working with Wilmar NZ, known as Goodman Fielder, where she is the National Account Manager.
Deva has had several accomplishments throughout her career. Notable mentions include the launch of bread at $1, baby events in stores, identifying business opportunities by launching a few exclusive brands for Countdown and identifying cost-saving areas. She also successfully streamlined processes to deliver better results and improved collaboration with internal and external stakeholders.
Her biggest motivation stems from the knowledge that her hard work, perseverance, and dedication will lead to tremendous professional success and drive successful business outcomes n
Keely Pipkin, head of sales at Nestlé Purina PetCare, found her beginning in a short-term merchandising role and fell in love with the industry. Her goal was to use her first job to earn money and travel, but she was quickly promoted to a repping role, cancelling her plans and kickstarting her career.
From there, Pipkin was presented with the opportunity to move into an analyst position, igniting her passion for data and insights. After a number of years in account management and category roles across numerous FMCG multinationals, Pipkin moved to a market research agency consulting to suppliers within FMCG.
Pipkin joined Nestlé Purina PetCare four years ago in an account management position. She was then promoted into the role of head of category and shopper insights prior to her most recent position as the head of sales for their retail division.
When starting within the FMCG industry, people often have to work from lower-level ranks to understand how it works. Pipkin expressed her gratitude for having mentors that helped her navigate this dynamic.
“I’ve been lucky enough to have a number of generous managers and mentors who have invested in my development throughout my career,” said Pipkin. “FMCG is renowned for being an industry with best-in-class systems and processes to unlock value for customers.”
Pipkin has continued to be motivated by FMCG’s fast pace and how Nestlé provides and encourages staff to chase ambitious goals. In conjunction with her love for animals and bettering them through Nestlé Purina, this has given Pipkin life joy and satisfaction.
“FMCG is an industry that I love, filled with passionate, ambitious individuals, and I’m privileged to spend my days in good company.” n
I've been lucky enough to have a number of generous managers and mentors who have invested in my development throughout my career.
Kate Trufitt, six months into the Potatoes New Zealand chief executive role, has enthusiastically embraced the challenges and opportunities.
With a wealth of experience in the horticulture industry spanning over twentyplus years, Tuffit's decision to vie for this coveted leadership position has proven a resounding success. And she has not looked back. Travelling the length and breadth of New Zealand and engaging with growers and industry partners, Truffit is making her mark in the horticulture industry.
"This opportunity has allowed me to utilise all my experience and expertise developed over time. Working with industry, it is clear that Potato New Zealand needs to drive the industry strategy with our board's guidance and for our growers' benefit," Truffit stated.
"I am encouraged by what the future holds and the direction New Zealand's potato industry is heading, and I am excited to be leading the charge as an integral part of it.
Heading up a team of six experienced staff members, Truffit is committed to listening to, enabling, and promoting better outcomes for the New Zealand potato industry.
As the Potatoes New Zealand team's focus shifts to the year ahead, one of their primary goals includes garnering member support for the levy order and presenting the finalised strategy and business plans to propel the industry in the right direction. With the levy order vote scheduled for April – May 2024, Truffit and her team are rallying grower members to actively participate in shaping the future of New Zealand's potato industry.
Truffit Trufitt is optimistic about the sector's vision, "End to End Value Creation." The Potatoes New Zealand team will not rest as they work diligently towards the industry's objectives in the coming months, guided by Truffit's leadership and a shared vision for the potato industry that is growing together. n
I would advise women starting in the food industry not to be afraid to stand by what matters to them.
Women in Business, Latesha Randall: Having always been a foodie, Latesha Randall spent many happy hours in her early twenties wandering the aisles of Farro and Nosh in Auckland, picking up different products she could not afford, admiring their packaging and wondering what they tasted like.
“I loved the idea of creating a product that people would have in their homes and enjoy sharing with family and friends, but I never expected it to work out the way it did with becoming a fully-fledged yoghurt manufacturer,” said Randall, now co-founder of Raglan Food Co.
From working in radio, insurance, events, sales and accounting, Randall has done it all since she was 16. She started various ventures which helped her build a diverse range of skills.
Her latest significant accomplishment was when Raglan Food Co. was finally launched in the United States last year.
“It was so exciting seeing pictures of the
yoghurt on shelves in New York.”
Randall admires her fellow female food leaders who are motivated by values and want to improve things, like the Chia Sisters, Sarah from Yum Granola, Oonagh from Weave Cacao, and Morgan from Boring Oat Milk.
“They show that creating a successful business is possible without compromising on doing the right thing. I would advise women starting in the food industry not to be afraid to stand by what matters to them.”
If she could go back in time, she would tell her younger self the same, to do things even if she is afraid. One will never have all the answers, so just start and learn the rest along the way.
Everything that Randall does is connected to her values, mainly building connections and making a difference, which is why she is spending her spare time in her charitable trust, The Values Trust, focused on making a difference for climate, creatures, and children's literacy. n
Women in Business, Julia Illera: Witnessing the importance of strategic thinking and market dynamics within the coffee industry inspired Euromonitor International research manager Julia Illera to broaden her career horizon. She began her journey into market research in Columbia, balancing the hustle and bustle of Latin American culture with her role as an intellectual property and strategy specialist for a leading coffee brand.
However, the multicultural and balanced Sydney, Australia, promised more opportunities for Illera, pushing her to immerse herself. Illera flourished, discovering Australian brands and consumer preferences fuelled her passion for market research. This led to her working her way up the ranks at Euromonitor International, where she was appointed Research Manager in late 2022.
After ten years of working at Euromonitor, Illera has built up her knowledge of the Australian supermarket industry, claiming she can list more brands
in a grocery store than a local store.
“It’s an interesting challenge filled with endless opportunities to uncover insights and support all types of companies in making better strategic and commercial decisions,” said Illera.
“The journey from Colombia to Sydney has been nothing short of stimulating, shaping my passion for research.”
Illera has been met with enthusiasm in her career, highlighting how becoming the Research Manager at Euromonitor has been significant and rewarding. She is passionate about understanding the Australian market whilst mentoring and supporting others in their professional growth.
“Leading a team and delving into diverse market landscapes has been both challenging and immensely rewarding,” explained Illera.
“It’s a role that allows me to leverage my expertise while continuously learning and sharing knowledge with my colleagues and clients.” n
Emily Dowling, General Manager of Mars for New Zealand, has been with the business for almost 20 years. She started as a sales graduate in Australia, working alongside specialists in grocery and in several roles across sales and marketing before moving into the global marketing team in Brussels.
"I had two little girls through that and then returned to Australia as marketing director there, ultimately ending up as the GM of New Zealand from January last year," said Dowling.
With the industry undergoing massive amounts of change, a highlight for Dowling has been seeing her team rise to and take on these changes with agility and continually grow the business. A vital aspect of this has been Mars' purpose initiatives, such as its integration of Te Reo Maori, which many of Dowling's team have picked up and learned more about.
"Ultimately, that results in us recruiting graduates who feel welcomed like they're part of our community."
Another highlight for Dowling has been Mars' reef restoration programmes through its Sheba Dine pet food brand. The company sponsors the campaign Sheba Hope Grows, which has facilitated the restoration of reefs in Indonesia and the Great Barrier Reef in Australia. It operates through Reef Stars distribution, allowing the reef to regenerate, aiming to create a healthier ocean.
"My leadership team and I went to the Great Barrier Reef last year to see that in practice, and it's just phenomenal impact."
When asked about mentors, Jane Wakely, CMO at Pepsico, was given special mention.
"Her fantastic advice and for instilling the attitude and understanding that taking care of oneself should be a priority, as performance and success will follow this self-care.
"She has been a very inspiring mentor for me over the years."
Dowling also said that the CEO of Foodstuffs South Island, Mary Devine, has been inspiring for her ability to support people in bringing their authentic selves to work and her strong, positive change agenda.
With a slightly unconventional background as a sociologist, Dowling was attracted to the industry through her deep interest in people, culture, and connection. The more she learned about the industry and how it is poised for interaction between people, their businesses and the community, the more Dowling loved it.
"As time went on, what attracted me to
marketing specifically was the opportunity to combine the social and cultural elements because there's a lot of curiosity and insight in marketing."
This has then been matched with real commercial acumen, as Dowling has enjoyed combining those two areas of strength or insight for positive business outcomes.
Dowling's key advice to herself and those entering the industry is to be passionate about it and open to the many opportunities available.
"Don't treat your career as a to-do list."
Some roles that Dowling had taken on may not appear linear to where she is now; however, these experiences have shaped and informed her in meaningful ways that she can understand and appreciate looking back on.
"If I look back, you know, when I was, say, 25, you feel like you're in a rush. Your career is long."
Moving through different roles has led Dowling to realise that each role was an important experience that has helped her form connections with people on a broader level. n
Growing up with a sister who was a competitive athlete and having a swimming champion as a father fueled the launch of Chia Sisters, a Nelson-based beverage company, with drinks formulated to support the mind and body effectively.
"I have a background in neuroscience and herbal medicine, so I was interested in plant nutrition and bioactives and how they could contribute to health in a way that could be backed by science," said Chloe van Dyke, founder of Chia Sisters.
Beverage production was not the natural progression for the sisters, Chloe and Florence. Still, their passion for health and sustainability led them to create a 'good
business' that benefited the communities and environments with which they interacted.
The beverage industry is one of the world's worst polluters of single-use plastic. Hence, creating healthy options and environmental solutions is a crucial driver for Chia Sisters. In the past year, they have successfully trialled pressed juice on tap (in kegs) to reduce single-use packaging.
"EVT hotels are rolling us out into their
buffet breakfasts, along with Cardrona and Treblecone and other outlets working to reduce their waste. We expect to save 45T on plastic from being created in the next few years."
Since its inception, the brand has had various accomplishments, from meeting the Obamas, being Edmund Hillary Fellows and speaking at the parliament this International Women's Day. However, working with her sister and a supportive team to contribute to people's everyday health is van Dyke's biggest highlight.
She also shared that although it might be challenging, especially initially, familiarising yourself with the skill sets you do not possess is essential.
"My younger self thought that if I made a good product with high nutrition, where people would feel better, the job would be done. Ultimately, that has been fundamental to our success, but I didn't have a business, marketing, or sales background."
Chia Sisters is climate-positive, ranking in the top five per cent of B corp businesses globally for environmental impact. They have now developed many ranges that support immunity, energy, cognitive function, and gut health that suit everyone, not just athletes. n
Deanna Chiang, after completing her studies was given a choice between working for an insurance company or Nestle, and insurance didn't appeal to or interest her as much.
At Nestle, Chiang took up a business analyst role, moving into a range of salefocused roles at Kodak, Kimberly Clark, Arnotts, and director at Puraty. Currently, Chiang is the director of both Plum Agencies and FMCG Solutions, a board member with FGC, and chairperson for the New Zealand Shareholders Association Auckland Branch.
True to this choice, Chiang shared that despite the industry's long hours and challenging nature, there was never a dull moment.
"I remember the days of Watties when we had 78 NPD to present in the first quarter," said Chiang.
When entering the FMCG industry, Chiang advised that preparing and organising before meeting buyers was vital.
"They will appreciate you not wasting their time."
Also important was approaching the industry's challenges and daily work with empathy and a sense of humour.
Ten years ago, as a single mother of two young children and faced with financial pressures typical of these circumstances, Chiang founded Plum Agencies, a sales and merchandising agency designed to
support return-to-work mums.
"I firmly believe that to have financial success is to have your own business."
She aimed to set up systems, processes, blueprints, and tax support so that mums could start their own Plum outside Auckland, where she would funnel work to them.
With the goodwill of industry contacts, including the support of merchandisers who offered to work for free until Chiang could afford to pay them and store buyers who recommended Plum for both sales and merchandising to suppliers. The business expanded from servicing Auckland to a nationwide sales and merchandising solutions enterprise, moving into importation and distribution as well.
Chiang gave a special mention to Brett Hayde from Centurion and Geoff Cassins from Selling Solutions. She learned from the mistakes both were open to sharing with her, primarily around business processes and suppliers and clients not to take on.
"Both are absolute gems."
Since then, Chiang has sold Plum Sales and Merchandising, surprised her mother with a business class trip back to Malaysia, and spent holidays with each of her sons of her choosing.
Her key motivation moving forward is giving back to the industry that has supported and shaped her to where she is today. n
Also important was approaching the industry's challenges and daily work with empathy and a sense of humour.
Renee Lee, co-founder and COO of MOXX Brands, started her career in consumer goods after consulting and marketing for a friend.
"I loved it," said Lee.
The fast-paced and consumer-centric nature of the industry appealed to Lee. She discovered she deeply enjoys developing products that create a loyal consumer base of repeat customers because of how much it is admired for its quality.
Lee has worked with a range of smart and empowering individuals, many of whom were women, which has helped hone Lee's confidence in not falling into the trap of holding back when competing with men in the same category and industry.
While she has learned a great deal from every leader she's worked with, one key piece of advice that has endured in her memory was from a book by Samantha Powers, in which she described the 'worth it' theory.
"This is where she doesn't just look at opportunities by the endpoint but ensures she quantifies the value of the experience she would gain - is the journey 'worth it'."
Lee said that this instilled in her the attitude that if things did not work out as expected, it minimised the impact of feeling let down. With a fear of failure, Lee admitted that this guiding principle empowers her to take more risks when new jobs or opportunities arise. n
What truly energises me is the opportunity to showcase the impactful work we do at Mintel,
Working in public relations captivated Marian Pagulayan, PR & communications manager, South APAC, for Mintel, due to its dynamic nature and diverse stakeholders. In Pagulayan's current position, she has been able to dive deep into the FMCG industry and gain insider knowledge.
As a consumer, Pagulayan felt intrigued by the FMCG industry, particularly the ever changing trends, product development, and regional consumer preferences. Her start in PR and experience gained from working with multinational brands eventually led her to her role at Mintel and her first venture into market research within the FMCG domain.
"What truly energises me is the opportunity to showcase the impactful work we do at Mintel," remarked Pagulayan. "Our clientele comprises some
of the world's biggest FMCG brands, underscoring the value of data-driven and actionable market intelligence for strategic decision-making."
Brené Brown, the American professor and podcast host, was attributed as Pagulayan's inspiration, specifying her admiration for her storytelling ability.
"Impactful storytelling is crucial in PR, and in the food and drink sector context, it's about effectively conveying the insights gleaned from our research and expert analysis to help brands make informed business decisions."
Pagulayan expressed her continuous drive within her role and constant pursuit of contributing to Mintel's success. She balances this drive with participating in non-profit initiatives supporting women's empowerment and maintaining an active lifestyle. n
Since joining the industry at 18, Karen Kenny has almost four decades of experience in the FMCG and Grocery industry.
Her first role was at Gillette, where she worked in the sales department. Kenny said her sales manager was a great influence and encouraged her to keep progressing and learning. She said the lessons she learned at the start of her career are still relevant.
"Lead by example. I would never ask a team member to do anything I wouldn't be prepared to do myself," said Kenny.
"Encourage learning no matter what stage of life you are at, and keep learning."
Following her time at Gillette, Kenny joined Unifoods only a short time before it acquired Spaceman, where she was tasked with learning the programme and setting it up for the food division.
Over the next four years, Kenny took all Unifoods brands to category champion before being head-hunted to Wella to set up their space management department. Three years later, Kenny and her husband, Paul, set up a grocery brokerage, Kenny Marketing, in 1996.
During the early days of the brokerage,
Kenny grew it from a desk at home and only two reps to a full-blown agency with a national team. Kenny Brokerage represented well-known brands such as RJ's Licorice, Mix Limited (now Essano), Simplot, Sunlight, and John West, to mention a few. Kenny and her husband sold the business in 2004 before relocating to the Gold Coast.
Kenny said it was important for her to work in various branches of the industry.
"My advice would be to experience as many roles within your company as possible, spread your knowledge far and wide so you don't limit your options later."
Karen Kenny and her husband moved back to New Zealand in 2012 and purchased Alliance Marketing, which saw her venture into FMCG and a Grocery Brokerage. She said that she feels privileged to lead her team.
"My amazing team treats our business like it's their own. They continue to delight and amaze me daily."
Celebrating her achievements makes all the hard work worthwhile. Kenny said that rewarding her staff for their achievements and her wonderful three children has continued to motivate her. n
Glading: Owner of skincare brand Evre, Maree Glading identified and wanted to solve a problem within the industry. Inspired by her 12-year-old daughters' desire to explore skincare, she realised there was a lack of affordable, gentle options for young teenagers.
Glading wanted to create something her daughter could use without worrying about harsh ingredients.
"Seeing a need and fulfilling it is what drives me," expressed Glading.
"Seeing people enjoy the products is incredibly rewarding."
After studying business and marketing at university, Glading began working in FMCG, lucky enough to work in brand management for big brands such as Milo and Weet-Bix. Through these positions, she began understanding the process and budgets behind large campaigns. Glading also did a stint at Blackmores, where she was responsible for their skincare line.
"At the time, they were real trailblazers in natural skincare, and since that role, I have always held a passion for this category," commented Glading.
"So, it is funny how things can come full circle."
Since starting Evre, Glading's range of products has expanded from cleansers and exfoliators to headbands and washcloths. When developing its products, Glading aims to provide beneficial skincare and promote mental well-being and self-
My advice to aspiring entrepreneurs in the industry is to find that white space in the market and address a genuine need. Passion and purpose are also essential; they keep you going through tough times.
care education. Two percent of all sales are donated to Youthline, a charity that supports teens through critical years.
Navigating the industry can be challenging, but Glading stressed the importance of understanding your intended market.
"My advice to aspiring entrepreneurs in the industry is to find that white space in the market and address a genuine need. Passion and purpose are also essential; they keep you going through tough times."
Glading continues empowering young people to navigate challenges confidently and resiliently by providing affordable products. n
Women in Business, Maree Glading: Owner of skincare brand Evre, Maree Glading identified and wanted to solve a problem within the industry. Inspired by her 12-year-old daughters' desire to explore skincare, she realised there was a lack of affordable, gentle options for young teenagers. Glading wanted to create something her daughter could use without worrying about harsh ingredients.
While working in the manufacturing industry, Browning attended a sales call with her friend, a field sales representative at New World Ashburton. This led to a series of sales roles, and the rest, as they say, is history.
Browning has held diverse roles across renowned brands such as Wattie's, Goodman Fielder, Kimberly Clark, and Unilever. Additionally, she was the owneroperator of Four Square Kaikoura for four years. A role that she says enriched her understanding of retail operations firsthand.
She has held her current position as New World South Island Group Manager from 2021.
"There have been so many highlights in my career so far," said Browning.
"It's a crazy but amazing industry, and I have had many different experiences."
Among her memorable career highlights, Browning recalls working on consumer promotions that left a lasting impact, including the renowned Wattie's ExtravaCANza! takeover of displays in
One of Browning's proudest achievements was spearheading the establishment of the Kaikoura container mall after the 2016 earthquake. This project demonstrated her resilience and dedication to supporting local communities in need.
Pak'nSave South Island's 'Aisle of Value'. Giving away houses, organising field trips for Foodstuffs South Island staff to pick peas for instore sampling and nurturing talent by providing opportunities for New World staff to pursue their passions are
high points for Browning.
A recent highlight was her involvement in rewarding a New World staff member with the opportunity to kick start her recording career by winning an in-house competition to become the singer for their new campaign song.
However, one of Browning's proudest achievements was spearheading the establishment of the Kaikoura container mall after the 2016 earthquake. This project demonstrated her resilience and dedication to supporting local communities in need.
When asked about mentors, Browning acknowledges the many remarkable individuals she has encountered throughout her career.
She emphasises the importance of learning from others, surrounding oneself with experts in diverse areas, and fostering a culture of continuous growth and collaboration.
Looking back, Browning offers some sage advice to those aspiring to enter the industry. n
Women in Business, Kaite Jackson. Inspired by Mother Nature and the farms in Aotearoa’s countryside while travelling and picking fruits and veggies, Katie Jackson saw first-hand the challenges that growers face, from unpredictable weather and strict retail standards to inflation and rising costs.
That’s when she saw the opportunity to make a difference to the planet, growers, and consumers. She took a leap of faith and set up Wonky Box as a responsibility to care for the planet.
Before starting Wonky Box, Jackson was a psychiatric nurse in the UK, where she was born and raised. Switching career paths into a different territory was a big transition.
Jackson observed that New Zealand needed sustainable shopping options for fresh produce, like those available in the UK and decided to fill this gap in the market with Wonky Box.
Her biggest motivation is seeing the incredibly positive impact that Wonky Box has had so far. She finds it rewarding to have provided a solution to growers.
“I would tell my younger self to feel empowered to embrace my feminine traits. These qualities include being vulnerable, compassionate, and collaborative rather than echoing my male counterparts.”
Since 2022, Wonky Box has rescued around two million kg of produce from being wasted. n
I would tell my younger self to feel empowered to embrace my feminine traits.
Fiona Tomlinson's story stands out as a testament to resilience and determination and in FMCG, where success often hinges on innovation and adaptability her determination was evident.
Following a health scare that left her grappling with a rare condition affecting her vision, Tomlinson realised the importance of diversifying her professional pursuits. With her vision compromised, her career as a commercial photographer ended abruptly.
However, inspiration can sometimes arise from unexpected circumstances, and Tomlinson decided to diversify.
"I realised how vulnerable I was being the worker and the brand, so I looked for something that didn't need me to do all the work," said Tomlinson.
"I bought a little macaron business from a woman heading overseas, and the business grew quickly".
"Macarons NZ grew into a great wee business, and we needed to scale production significantly to service the volume of customers required to make the economies work," said Tomlinson.
Tomlinson's next project was co-founding Sidekick Soda in 2022 to create better options for consumers in the food and beverage space. Sidekick Sodas are allnatural, honey-sweetened, and gluten-free, targeting health-conscious consumers.
"Finding inspiration within the industry and great mentors has benefited business growth."
"If I were to give one piece of advice to someone embarking on the FMCG journey, it would be to work for a company you admire first and learn from them.
"Think about the gaps in the market— aim for the 80% familiar rule and 20% innovative rule. And never think you have to do things like everyone else does."
Amidst the challenges and achievements, Tomlinson remains driven by her commitment to offering better-for-you options in the food and beverage space.
From scaling production to securing partnerships with renowned retailers like Erewhon in California, she remains steadfast in her mission to revolutionise consumer choices and promote healthier lifestyles. n
Nissan Motor Co., Ltd. (Nissan) and Honda Motor Co., Ltd. (Honda) have signed a memorandum of understanding to begin a feasibility study for a strategic partnership in vehicle electrification and intelligence.
Strengthening environmental and electrification technologies and software development will be essential to further accelerate efforts toward carbon neutrality and zero traffic-accident fatalities.
The two companies believe that combining their strengths and exploring the possibility of future collaboration is necessary.
The scope of the feasibility study includes automotive software platforms, core components related to EVs, and complementary products.
“It is important to prepare for the increasing pace of transformation in mobility in the mid-to-long-term, and, significantly, we have reached this agreement based on a mutual understanding that Honda and Nissan face common challenges,” said Makoto Uchida, president and CEO.
Both companies look forward to further discussions and aim to find a win-win for sustainable growth.
“In this period of once-in-a-century
transformation in the automotive industry, we will examine the potential for partnership between Nissan and Honda,” said Toshihiro Mibe, Honda director, president and representative executive officer.
The study criteria will be whether the synergy of the technologies and knowledge will enable the companies to become industry leaders by creating new value for the automotive industry. n
IRVING, TX | 7-Eleven, Inc., has introduced a range of new snacks and drinks that are now available at select 7-Eleven, Speedway, and Stripes stores. These include breakfast burritos, protein-packed snacks, and fresh beverages, catering to everyone and every phase of the daily commute.
The new menu features a Cheesy Three-Meat Breakfast Burrito made with a blend of diced bacon, diced ham, and breakfast sausage crumbles. It comes with a nacho cheese sauce, Monterey jack, and cheddar cheese shreds on a white flour tortilla.
Another new offering is the Carnivore Breakfast Burrito, wrapped in a white flour tortilla and filled with pulled pork, scrambled eggs, cheddar Monterey jack cheese, and salsa verde.
For keto-friendly options, the 7-Select Meat & Cheese Deli Stacks are proteinpacked snacks, available in Colby Jack or Pepper Jack with Salami.
7-Eleven adds a tropical twist to its fresh-squeezed juices with refreshing
Citrus Berry Punch and Orange Pineapple bottled juices.
"At 7-Eleven, our commitment to customers goes beyond just convenience— we're focused on building upon the innovation and quality that keeps our customers coming back every single day,” said Dave Strachan, Senior Vice President of Fresh Foods.
The company is hyper-focused on curating fresh food options that cater to customers' cravings at any time of day. Customers can elevate their snacking experience by pairing these new snacks with the CELSIUS Fizz-Free Blue Razz Lemonade, which is exclusively available at select 7-Eleven, Speedway and Stripes stores. n
Urban Value Corner Store (UVCS) has selected JUXTA to pioneer its autonomous micro-market strategy within Nest, a luxury apartment community.
With Urban Value's strong brand presence in upscale living environments, the two companies are crafting a future where luxury and convenience converge.
“Our partnership with JUXTA enables us to enhance the urban living experience by bringing unparalleled convenience and state-of-the-art, unstaffed retail solutions quite literally to residents’ doorsteps,” said Steve McKinley, Founder and CEO of Urban Value Corner Store.
“But we’re not only elevating convenience by integrating JUXTA’s cutting-edge technology but also providing multi-unit property developers with a unique amenity that sets their properties apart in a very competitive market.”
JUXTA’s addition of Project Nest to its product portfolio underscores the brand’s commitment to innovation in the retail sector.
All Juxta-built stores offer a simple and convenient shopping experience, as customers can shop at the store just like any other retail space.
The AI computer vision system and
advanced shelf sensors build their basket in real-time, and consumer can instantly review their basket at the checkout screen or just walk out if they’re in a hurry.
Upon leaving the store, they can also have a receipt sent to their phone.
"We are thrilled to join forces with Urban Value Corner Store. This collaboration is more than a sales partnership; it's a shared vision to enhance how communities interact with retail,” said Steve Liguori, Co-Founder and Chief Marketing Officer at JUXTA.
“By integrating our autonomous retail technology with Urban Value’s market presence in luxury apartments across the US, we're not just changing the landscape of urban retail but setting a new standard for convenience and accessibility.”
Collaborations like JUXTA and Urban Value Corner Store are a testament to the power of innovation, vision, and shared values in creating a convenient retail future. n
HANOI, VIETNAM | VinFast has announced the establishment of V-Green Global Charging Station Development Company (V-Green). This company aims to invest in developing a comprehensive charging infrastructure system that prioritises supporting VinFast vehicles and propels Vietnam towards becoming one of the world's leaders in electric vehicle charging station density.
V-Green will focus solely on infrastructure investment independently from VinFast, enabling market expansion and sustainable development. This will also fuel VinFast’s rapid expansion into international markets.
In the initial phase, V-Green will directly search for land and partners to establish and expand its charging network in key markets worldwide. It will also cooperate with other charging companies to provide VinFast electric vehicle owners with charging services.
In Vietnam, V-Green will operate and manage VinFast's existing charging network.
Over the next two years, V-Green will invest ten trillion VND in building new stations, upgrading them, and completing their existing network.
“VinFast's Founder's decision to establish V-Green is a strategic step to support and promote VinFast's sustainable development globally. Chairman Pham Nhat Vuong's willingness to use his assets to support V-Green demonstrates this commitment,” said Nguyen Duc Thanh, CEO of V-Green.
“It reduces VinFast's infrastructure investment needs and supports the EV manufacturer’s rapid development. This affirms a strong desire to promote green transportation worldwide in Vietnam."
VinFast will expand to at least 50 countries worldwide in 2024. In addition to Vietnam, VinFast is building electric vehicle manufacturing plants in the US and India. n
The Australian Electric Vehicle Association (AEVA) has welcomed the Federal Government's announcement of a New Vehicle Efficiency Standard (NVES). This critical move will give vehicle importers a reason to bring more electric vehicle models to Australia.
According to Dr Chris Jones, AEVA National President, a more comprehensive range of EV models will make it easier for Australians to find an EV that suits their needs and help them switch to EVs sooner.
AEVA considers the government's preferred option acceptable. However, it believes Option C, where passenger and LC emissions would drop by approximately 25 percent from 2025-2026, would encourage more significant EV sales and help cut transport emissions at minimal additional cost.
AEVA is firmly against Option A, which, in their opinion, will not achieve much. The decrease in passenger vehicle emissions required for Option A is slight in 2025 but increases gradually from 2026 to 2029.
"In our submission, AEVA recommended
a trajectory towards zero emissions, which would provide a plan for the ultimate transition to electric transport,” said Dr Jones. The proposed standard outlines emission limits until 2029, with future years yet to be determined. n
Saturday 7 September 2024
Tickets now available at www.grocerycharityball.nz
We are delighted to announce Dementia New Zealand as our 2024 charity partner.
Funds raised from the Grocery Charity Ball will contribute to their continual research, community engagement and educational programmes.
www.grocerycharityball.nz
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