Apparel Magazine | July 2025 by Review Publishing Ltd

Reputation is the Real Runway

In fashion, perhaps more so than in any other sector, reputation isn’t just important; it’s the whole

just an awkward moment between you and the shopper. It’s on TikTok. It’s on Instagram. It’s a viral post or video that can rack up hundreds of thousands of views before your team has even finished their morning coffee.

The speed at which social media can take a situation from zero to full-blown PR crisis still catches many retailers and brand owners off guard. The instinct for some is to go into damage-control mode, to delete, to ignore, or to argue back. But that’s not a strategy; that’s a gamble. In the current landscape, a defensive or dismissive tone can add fuel to the fire, giving the original complaint even more momentum.

The real skill, and the one brands need to master fast, is learning the art of fighting back smart. That doesn’t mean rolling over and accepting blame for everything, but it does mean responding quickly, calmly, and with empathy. It’s about showing the customer, and just as importantly, the thousands of people watching, that your brand cares enough to fix the

issue. Even when the customer isn’t entirely right, it’s often better to find a solution than to turn the situation into a debate that plays out in public.

Some of the world’s biggest fashion houses and luxury retailers have learned this lesson the hard way. A single complaint handled poorly has sparked boycotts, made headlines, and cost brands millions. Those who recover, and many do, tend to do it by owning the moment, responding with honesty, and making a clear effort to turn the situation around.

Reputation is currency in the fashion industry. It takes years of hard work, creative vision, and consistent delivery to build it, and seconds to damage it. Every post, every reply, every customer interaction contributes to the story your brand is telling. And with the whole world watching on social media, that story can spread faster than ever. The smartest brands know that, and they treat every customer interaction like it could be tomorrow’s headline, because it might be.

CASIO MR-G FINISHED IN JAPANESE TSUIKI ARTISTRY

Casio Computer Co., Ltd. announced the release of a new MR-G timepiece, adding to the flagship line of the G-SHOCK brand of shock-resistant watches.

The new MRG-B5000HT, featuring the iconic form of the G-SHOCK 5000 line and finished with the traditional Japanese tsuiki hammering technique, is a timepiece of striking strength and stunning beauty. This very special timepiece is offered in a limited edition of only 500 pieces worldwide.

The MRG-B5000HT has inherited the iconic form of the first-ever G-SHOCK. It features a bezel and bracelet individually hand-hammered by a tsuiki master craftsman, showcasing the profound beauty of the shock-resistant timepiece.

READ THE FULL STORY ONLINE

REMEMBERING SIR MICHAEL HILL

Sir Michael Hill has passed away, leaving an inspirational legacy from his decades-long career in the jewellery and retail industries.

Jewellery pioneer and retail executive Sir Michael Hill has died at the age of 86. He is survived by his wife, Lady Christine, and his two children.

The news was announced in a statement by Michael Hill International.

READ THE FULL STORY ONLINE

OLIVE YOUNG DEBUTS LARGEST MEN’S BEAUTY CONCEPT STORE

A new three-storey Olive Young signature store has opened in Hongdae, Seoul.

Spanning approximately 330 square meters (per floor) near the artistic and energetic spirit of the Hongdae Playground area, the store has brought a bold new concept to the heart of K-beauty culture.

Hongdae is one of Korea’s most vibrant districts, known for its high concentration of male consumers in their 20s and 30s, as well as a global customer base.

READ THE FULL STORY ONLINE

COMMUTER CAMO FROM KITKAT X SWAG ON THE BEAT

KitKat has launched new limited-edition Commuter Camouflage (Camo) Hoodies in its mission to help Aussies claim their sacred commute ‘break time’ back.

The cheeky new merch aims to address Aussie commuters’ pet peeve of being disturbed during their commute break.

REDEFINING SAFE COSMETIC CARE

New Zealand’s largest cosmetic medicine consultancy and training organisation, co-founded by Dr. Nameer Wadea and Dr. Peter Aspell has launched a New Zealandfirst – LA Aire Accreditation.

This initiative sets a new standard for safety, professionalism, and accountability in cosmetic care nationwide.

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TGHD LAUNCHES PINK SORBET FOR 2025

Now in its 22nd year, ghd’s annual pink campaign continues its global legacy of empowerment with a fresh take for 2025.

he limited-edition Pink Sorbet collection pays homage to femininity, strength, and the transformative power of selfcare. It serves as a poignant reminder of the brand’s ongoing commitment to breast cancer awareness.

In partnership with Breast Cancer Foundation NZ, ghd will donate $20 from every Pink Sorbet product sold locally to support education and early detection initiatives. To date, the global campaign has raised over $25 million for breast cancer charities worldwide.

The 2025 drop is all about feel-good styling with purpose. Clad in a dreamy pink sorbet hue, the collection spans ghd’s hero tools from the cult-favourite Gold styler to the high-performance Chronos and Glide brushes, each presented with a cloud-soft zip case that doubles as a heatproof mat. ghd’s pink editions are more than seasonal colourways. They reflect

a broader mission to give back and remind women of the importance of regular self-checks.

As the brand puts it, breast cancer can take away what many see as symbols of their femininity: hair and breasts. ghd aims to restore confidence, with or without hair, through its annual fundraising efforts and continued partnerships with over a dozen breast cancer organisations globally.

Retailers stocking the Pink Sorbet collection can expect strong demand from loyal customers who support the cause, as well as from shoppers seeking gift-worthy tools that give back.

The limited-edition pieces are now available via select salons, department stores, and ghdhair.com.

For more on self-check techniques and signs to watch for, Breast Cancer Foundation NZ provides educational tools and resources online at www.breastcancerfoundation.org.nz.

ELIZABETH ARDEN EXPANDS EIGHT HOUR

HYDRAPLAY RANGE

Building on the success of the Eight Hour HydraPlay Skin Perfecting Daily Moisturiser launch, Elizabeth Arden has expanded the Eight Hour HydraPlay range.

Introducing two new products, the HydraPlay 2-in-1 Daily Cleanser and the HydraPlay Daily Defence Nourishing Fluid Broad Spectrum SPF 40, designed to work seamlessly with the Moisturiser for a complete skincare solution designed for daily use for all skin types.

Together, this powerful trio delivers essential hydration and visible results through a streamlined three-step routine, perfect for those who value effectiveness and efficiency in their skincare regimen.

Consumers can experience effortless hydration through the HydraPlay skincare regimen, beginning with HydraPlay 2-in-1 Daily Cleanser to gently wash away impurities.

Follow up with the multitasking HydraPlay Daily Moisturiser for longlasting hydration and skin-nourishing benefits. Complete your routine with HydraPlay Daily SPF 40, providing

invisible protection against skin ageing effects of pollution, blue light, and UVA/UVB rays.

The HydraPlay 2-in-1 Daily Cleanser is a game-changer, offering eight skin-enhancing benefits in one multibenefit formula. This mineral-rich clay cleanser transforms into a soft foam to cleanse and purify the skin without stripping it of essential moisture. It effectively removes makeup and leaves it soft, smooth, and moisturised.

Formulated with powerful ingredients like Pink Kaolin Clay, the cleanser effectively unclogs pores and washes away impurities while preserving the skin's essential moisture.

HydraPlay Daily Defence Nourishing SPF 40 delivers sun protection in a lightweight, hydrating formula that shields the skin from skin-ageing effects of UV rays, pollution, and blue light.

Formulated with antioxidants, sugar beet extract and Botanical Shield, this fragrance-free SPF fights free radicals and boosts hydration.

This gentle, lightweight formula defends against the ageing effects of sun exposure, leaving no white cast or residue behind. Whether worn alone or over makeup for added protection, it’s ideal for all skin types.

“Consumers are increasingly seeking to simplify their routines without sacrificing results. At Elizabeth Arden, we are thrilled to meet this demand with a solution that delivers both efficacy and ease while honouring the legacy of the iconic Eight Hour Cream,” said Carmen Coulter, Marketing Director at Elizabeth Arden ANZ.

The HydraPlay range is backed by research and crafted with highquality ingredients, embodying the effectiveness and simplicity that have defined the brand.

PEDRO ANDRADE

CRAIG GREEN

KIDSUPER

Paris Men’s Fashion Week for Spring 2026 sent a clear message to buyers and retailers alike: shorts are getting shorter. Across the French capital, hemlines crept higher than ever, with designers embracing daring inseams that challenge the traditional boundaries of menswear. From sharply tailored suit sets to sport-luxe metallics, this leg-baring moment is set to redefine summer wardrobes and signal a playful new era for men’s fashion.

The Kolor runway set the tone with its experimental take on proportion and texture. Metallic silver shorts, trimmed in acid yellow like Mara 12-3945,

peeked out beneath a loose, perforated top and an oversized white blazer. The styling was a masterclass in layering. Breezy yet elevated, streetwise yet directional. Paired with high socks and chunky sandals, the look captured a youthful energy that buyers can translate into sport-luxe capsules or festival-ready edits.

LGN Louis Gabriel Nouchi leaned into tailoring, proving that short shorts can be office-adjacent when cut in precise suiting fabrics. A doublebreasted pinstripe blazer was paired with matching striped shorts in a hue matched to Mara 1-3796, and sheer knee socks, finished with classic black loafers. The styling had a subversive

edge, suggesting a “boardroom after hours” fantasy that will resonate with bold dressers and fashion-forward clients. For retailers, this is the cue to offer shorts in formal fabrics, think cotton-linen blends and fine wool, to appeal to customers seeking a polished but contemporary spring look.

KidSuper brought its signature creativity to the trend, turning the short into a wearable art piece. Painterly brushstroke prints splashed across both the shirt and matching shorts, colour-matched to Mara 2-170, creating a cohesive head-to-toe story. Styled with sky-blue loafers and a playful stack of books-as-accessories, the look reminded audiences that short shorts are a vehicle for personality and storytelling.

For those who prefer sleek minimalism, Pedro Andrade offered a lesson in pared-back confidence. His all-black ensemble, like Mara 12-687, featured micro shorts, a cropped vest with technical clasps, gloves, and a fitted cap, all styled with utilitarian precision. The result was modern, urban, and slightly tactical. Perfect for a younger market chasing fashion with function. The black short short, in particular, is the most commercial takeaway for retailers looking to introduce this trend without intimidating mainstream customers.

Craig Green, ever the innovator, delivered short shorts as part of his sculptural, strappy universe. A pale blue similar to Mara 9-8263, slightly flared shorts peeked from beneath a multistrapped shirt-jacket hybrid, styled with heavy brown shoes and translucent glasses.

Wooyoungmi pushed the inseam to its limit, sending out sleek olive micro shorts, in a hue like Mara 12-582, with a blush-pink tank and an oversized woven tote. The look encapsulated the carefree essence of European summer: casual, body-confident, and ready for a city stroll or a beach getaway. For commercial adoption, the lesson is simple: offer lightweight, neutral-toned micro shorts and encourage styling with easy tanks, linen shirts, and open footwear.

The Spring 2026 Paris shows collectively reframed men’s shorts as a focal point rather than an afterthought. They are no longer just for weekends or workouts; they can be sharp, artistic, or even subversively formal. Men are ready to show some leg, and the short short is the season’s must-buy.

MARA

KOLOR

LGN LOUIS GABRIEL

CROWD FAVOURITES

REIMAGINED

Kathryn Wilson’s High Winter capsule collection has brought together crowd favourites with a new look.

Designed to carry women confidently through the season, the pieces focus on a timeless silhouette paired with rich winter textures.

Wilson said the capsule included a range of their previously sold-out styles that were now back by popular demand.

“The colour palette is showing the on-trend tone of Wineberry patent as a highlight colour alongside denim textile in a cheetah pattern design,” said Wilson.

“The styles are sleek, feminine silhouettes, designed to be kept in your wardrobe for years to come. We want our customers to feel elevated and confident wearing these designs, and we like to think our shoes bring some joy to their day.”

Wilson’s silhouettes and designs have always been timeless, designed to be worn for years, such as the Chelsea Slingback. The upper design has a trend-based detailing, making it a seasonal must-have.

Textures like suede have also been

showcased majorly. Wilson said she loved the richness of suede and the intensity of winter hues that can be achieved from black to chocolate.

The Quinn Boot was released in a lighter stone suede in March and had fully sold out. The new collection has reimagined the cowboy boot by introducing the directional Chocolate Suede and Black Suede uppers as limited releases for winter.

Wilson added that the Western trend has been popularised in the last 18 months globally due to musical artists like Beyoncé and Taylor Swift.

Along with stylish timelessness, comfort has been another priority for all Kathryn Wilson designs. Wilson said the process of the collections often started with the team drawing up designs that solve a problem for the customer and a shape that is versatile to wear in the day and into the night.

They then move on to work on the construction techniques for additional comfort, the composition and quality of the materials selected, and the pitch of

the heel or type of sole used to ensure the shoe feels as good as it looks.

“We have such an excellent reputation for creating shoes that make you feel good while looking great. This customer promise is so essential to our design team.”

Moving into spring and summer, Kathryn Wilson has some beautiful, colourful designs arriving in stores and online - hot pink, lemon and purple satin heels and mules with textural detailing of woven leather uppers on slides and sandals.

Wilson was also excited to be planning the NZFW catwalk presentation to showcase the brand’s Summer 25 collections on the runway, along with a snapshot of the Winter 26 designs.

“We love to celebrate our footwear on the catwalk as the shoes come to life on the models with playful music and colourful styling. You will be seeing a rainbow of bright hues, polka dots, zebra print calf hair and lots of smiling, happy faces.”

FUTURE-FORWARD HYDRATION FROM AVÈNE

As skincare has continued to evolve, consumers are looking for highperformance formulas that deliver results with a lightweight touch.

"This hybrid texture suits a wide range of skin types. It deeply hydrates while feeling light, which is why it’s resonating with today’s skincare users."

Avène Product Specialist Sarah Mahler explained why gel-textured moisturisers are having a moment - and how Hyaluron Activ B3 Cream-in-Gel and Eye Cream deliver a personalised, sensorial experience across skin types.

“Gel-based products are typically water-based, giving them a lightweight and fast-absorbing texture,” said Mahler.

“They’re ideal for oily or combination skin types, or for anyone who wants hydration without heaviness.”

By contrast, cream moisturisers are richer and more emollient, making them ideal for dry or very dry skin types, or evening routines. Gel formulas provide the same level of hydration as richer cream formulas, but with a lighter texture.

However, dry skin may require additional oil content to help retain moisture effectively. The Hyaluron Activ B3 Cream-in-Gel bridges the gap between traditional textures, offering

the freshness of a gel with the longlasting nourishment of a cream.

Designed to be used as a day cream, night cream, or hydrating mask, featuring:

• 6 percent Niacinamide for anti-ageing benefits

• Hyaluronic Acid for deep hydration and plumping

• Haritaki Extract, a powerful antioxidant

• “This hybrid texture suits a wide range of skin types. It deeply hydrates while feeling light, which is why it’s resonating with today’s skincare users.”

Complementing the Cream-in-Gel, the Hyaluron Activ B3 Triple Correction Eye Cream is specifically designed for the delicate eye area.

With a cushiony, silky texture, it delivers targeted hydration, smooths fine lines, and reduces signs of fatigue, without overwhelming the skin.

“Many of us underestimate the difference texture makes, especially around sensitive zones like the eyes. A lightweight yet effective eye cream can transform how makeup sits and how refreshed we look.”

Mahler also recommended applying gel-based moisturisers after serums, but before sunscreen.

“Gel moisturisers should be applied after serums, as serums have a lighter texture and aim to penetrate deeper into the skin. Gel moisturisers provide hydration to the superficial layers,” she said.

“SPF 50+ sunscreen should be applied last, like a bodyguard, to protect the skin from the harmful UV rays and premature ageing caused by exposure to the sun.”

These hybrid formulas are true multitaskers, offering versatility, performance, and a sensorially pleasing application, and can be incorporated into most skincare regimens.

CONVERSE X CHARLI XCX

Converse celebrates Charli XCX’s aura with a limited release of a Chuck Taylor, designed by the Queen of BRAT.

For a limited time, the Chuck Taylor All Star with “Brat” inspired details will be available online. Charli XCX has had a whirlwind year.

With the release of her awardwinning “Brat” album, she transcended music and sparked a full-blown cultural movement, ultimately cementing her status as a generational icon. Charli’s love for Converse has persisted through the years.

Her persona, confident, irreverent, and unapologetic, mirrors the spirit of Chuck. With that in mind, Converse honours Charli’s style by the silhouette she rocks in her day-to-day, the Chuck Taylor All Star.

The colourways are inspired by Charli XCX– grungy, youthful, and

unpretentious. The Chuck Taylors are available in Black, White, and Brown, staying true to Charli’s own Chucks.

Leaning into Charli’s authentic Converse style, each upper embraces worn-in details to mirror her very own beat-up pairs.

Using a trompe-l'œil technique, printed rips and discolouration deliver an authentically battered look while preserving the canvas’ timeless look and feel. In addition, a burnished foxing and midsole, along with a wash effect on the laces, reinforce a lived-in charm.

Each pair also comes with heel charms featuring a lock and key etched with “Brat,” referencing the track “Unlock It.”

The Converse x Charli XCX collection will be available from the 6th of August 2025 online.

EXPO RIVA SCHUH EVOLVES

Expo Riva Schuh has unveiled a fresh brand identity, embodied in a new logo.

This rebranding reflects and celebrates the significant innovations introduced by the event over the past five years, aimed at supporting industry professionals in navigating an increasingly complex and fast-moving market successfully.

The decision to update the brand was part of a consistent development strategy pursued by Expo Riva Schuh with determination, focused on innovation and efficiency.

The fair has established itself not only as a commercial hub but also as a global platform for idea-sharing, training and the presentation of cutting-edge projects, meeting today’s demands for flexibility, sustainability and personalisation.

The new visual and communication identity is built around three key elements that perfectly encapsulate the event’s strategic role:

• Business starts here: Expo Riva Schuh reaffirms and strengthens its role as

a key starting point for international footwear trading. The fair is the ideal setting where exhibitors and buyers can anticipate trends, explore partnership opportunities and forge new business relationships.

• Global flexibility, local efficiency: The fair is designed to offer maximum flexibility to professionals, bridging the global dimension with local market traits. Expo Riva Schuh provides exhibitors with an effective platform to access new markets quickly, offering tailored and innovative solutions that meet local needs.

• The fair that works with you: Expo Riva Schuh positions itself as a practical, service-oriented partner. Its role goes beyond simply providing exhibition space, focusing on actively collaborating with industry professionals, offering tailored solutions, personalised services and in-depth moments of exchange that support business growth and help companies adapt to the market’s evolution.

The event's new visual identity reflects its core values of innovation, flexibility, and collaboration. The logo, featuring a clean and immediate design, complements the renewed identity

of Gardabags and clearly conveys the message of a modern, functional, and service-oriented trade fair.

Every detail of the new design has been carefully analysed to communicate Expo Riva Schuh’s commitment to keeping pace with the times, while maintaining strong and consistent brand recognition.

The rebranding marked the culmination of five years of significant transformation, during which Expo Riva Schuh has become an increasingly indispensable tool for those working in the industry.

From innovation-focused initiatives such as the Innovation Village Retail, which has brought cutting-edge startups and solutions to the fair, to the Highlights Area where key consumer trends are explored, and the Market Focus sessions, all the way to strengthening its role as a strategic hub for international exchange between Western and Asian markets, Expo Riva Schuh has continually adapted to the demands of the modern marketplace.

“With this new brand identity, Expo Riva Schuh underscores its role not merely as a trading hub, but as an operational partner to industry professionals worldwide, ready to guide them through the challenges ahead in the evolving footwear industry,” said Alessandra Albarelli, General Manager of Riva del Garda Fierecongressi.

“The new logo and visual identity, symbolic of this evolution, will accompany the trade fair in its future editions, starting with the promotion of the January 2026 event, marking a new chapter in a story defined by both continuity and change.”

Expo Riva Schuh and Gardabags looked forward to strengthening its original content and launching innovative projects, while reaffirming the strength and reliability of an international business hub.

JOURNEY OF THE SUPERSTAR FROM SPORTS TO CULTURE

Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture.

Having launched “The Original” campaign earlier this year, Adidas Originals has returned to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.

Drawing on the iconic silhouette’s legacy of transcending cultural spaces, “Superstar, The Original” campaign adopts a living stage as its backdrop.

Offering a striking ode to both the original Superstar colourway and its stripped-back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being an Original Icon.

Directed by visionary photographer and filmmaker Thibaut Grevet, whose dreamlike aesthetic has

revolutionised fashion and music imagery, the campaign brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon.

Legendary actor Samuel L. Jackson narrates the film, lending his distinctive voice to a narrative that spans generations of cultural innovation.

The campaign stars a multigenerational cast of original voices: hiphop pioneer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis rap innovator GloRilla, genre-defying artist Teezo Touchdown, global music icon JENNIE, and boundary-pushing actress Gabbriette.

“The Superstar has always been more than just a sneaker; it’s a symbol of originality and a spark for cultural

change,” said Annie Barrett, Vice President of Marketing at adidas Originals.

“From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back; it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”

The campaign unfolds in two chapters. “Pyramids,” a powerful teaser, sees Samuel L. Jackson reflect on enduring monuments to human achievement that withstand the test of time, drawing a parallel between these ancient structures and the lasting cultural impact of the Superstar.

The second chapter, “Clocks,” is a heroic film that brings together the complete cast of seven cultural icons in a singular, powerful statement.

At the heart of it all stands the Superstar II, returning in two classic colourways alongside the iconic Firebird Tracksuit. The Superstar II, with its enhanced padding in the tongue and collar, defined an influential era of creative expression in the late 90s, becoming the footwear of choice for artists, musicians, and skaters who pushed cultural boundaries.

Complementing this silhouette, the Firebird Tracksuit has remained in the cultural spotlight since 1967, continuously embraced by style pioneers and musical innovators worldwide.

you're

not stopping

at competitive benchmarking, are you?

Benchmarking against competitors is nothing revolutionary. We’ve all been doing it in one form or another for as long as humans have been around – comparing ourselves (or our business) to others. Though not new, benchmarking is critical to any successful retailer’s process. We look at what’s working for other companies, what’s not, and where there might be whitespace to fill. Without benchmarking, you’re making decisions without context. However, external context should not be the only factor. What about YOU?

DO YOU HAVE THE FULL PICTURE?

When you stop at market data, you only see part of the story, and therefore make decisions that might not be as profitable as they seem. The real magic happens when you seamlessly integrate your own performance data, and amplify it with additional enterprise data such as inventory and profitability metrics.

Let’s follow Sarah, a Category Manager, as she plans her assortment, revealing how each layer of data dramatically changes her view and ultimately, her outcomes.

WHAT’S HAPPENING IN THE MARKET?

Sarah is the Category Manager at a mid-sized fashion retailer. She’s working on building her assortment for the upcoming season, and, like many, turns to market data as her first stop. With information about competitors, trending styles, and category performance across the industry, Sarah spots an undeniable opportunity: wide-leg trousers.

• Several competitors are successfully stocking this product.

• She sees a strong sell-through rate and minimal markdowns.

Confident in her analysis, Sarah allocates a significant portion of the budget to various wide-leg trouser styles, anticipating similar success. She feels good about leveraging market trends to stay competitive –

oh, yikes. Spoke too soon. It turns out her initial optimism might be a bit premature…

ADDING DEPTH WITH PERFORMANCE DATA

What Sarah hadn’t seen when identifying the wide-leg trend was how her own customers were interacting with her existing products and similar styles.

Let’s give her another shot. Having discovered a wide-leg trouser trend, Sarah decides to integrate web analytics to see her performance data. She asks herself, “How are our current wide-leg trousers actually selling?”

Looking at metrics such as product views, add-to-cart rate, and product conversion for her current bottomwear categories, she notices that while wide-leg styles are popular elsewhere, her existing similar styles have a

surprisingly low add-to-cart rate and high abandonment rate. She also sees a low placed order value per view for these products.

This new lens tells Sarah that while the market trend for wide-leg is strong, her own customers aren’t converting on similar styles on her site as readily as she expected.

THE COMPLETE PICTURE: CONNECTING ADDITIONAL ENTERPRISE DATA

Finally, Sarah considers: “Do we have existing inventory? Are customers returning these styles? This is where adding enterprise metrics like inventory and cost/profit bring everything together.

By integrating market, performance, and enterprise data, Sarah gets a truly holistic view.

• Her inventory data reveals that her existing wide-leg trousers, while trendy, have high inventory not viewed – stock is just sitting there.

• Returns data shows that the return rate for similar items was 23%.

• Items that did sell had significant price markdowns.

• Cost/profit metrics highlight that these items have an overall low product profit %.

This complete view allows Sarah to pivot. She applies this multi-layered data approach to find a truly lucrative opportunity: a classic straight-leg pant. She sees that this style has a strong product profit per unit, a high fullprice sell-through rate, and high inventory not viewed — a clear internal opportunity.

When she cross-references with market data, she sees that this classic style maintains consistent demand.

CONCLUSION

By integrating your own web analytics and enterprise data on top of market data, you move beyond reacting to the market, and gain the power to truly understand your unique customer and optimize operations for maximum profitability.

Don’t stop at benchmarking. Connect your performance and enterprise data with EDITED’s comprehensive market data and get holistic insights in one place to transform your retail game.

BITE ME!

Auckland-based jewellery designer Nick Von K has launched his latest limited-edition capsule, Bite Me!, a winter collection that explores the tension between beauty and danger.

Known for his sculptural forms and signature use of symbolism, Nick Von K continues to evolve his design language while staying rooted in bold self-expression.

“The idea behind Bite Me! is seductive danger, it’s bold, it’s protective, it’s got an attitude,” said designer Nick Von K. “These pieces are for people who want to make a statement and maybe raise a few eyebrows while they’re at it.”

The collection centres on the serpent, a motif long associated with transformation, power and protection. These references come through in four new pieces, each designed with a strong narrative presence. The Venom Pendant is crafted as a wearable vial, wrapped in a coiled snake and intended to hold a scent or keepsake. The Green with Envy ring pairs twin cobras with a faceted piece of New Zealand pounamu, while the Rising Cobra earrings are more pared back in form,

offering a streamlined silhouette that still carries a sense of warning. Even the Bite Me! key ring adopts the motif, utilising stainless steel and a curved fang design to combine practicality and edge in one object.

While the Bite Me! capsule draws on ancient symbols and dark glamour; it also reflects Nick Von K’s continued commitment to precision and storytelling. Based out of his La Gonda Arcade studio on Karangahape Road, the designer produces all pieces locally in small batches. His work has been worn by the likes of Lady Gaga, Taika Waititi and Rita Ora, but his focus remains on creating pieces that speak to individuality and intent.

Now 15 years into his practice, Nick Von K’s collections have moved from rock 'n' roll relics into contemporary heirlooms. Bite Me! builds on that trajectory, offering a collection with depth, character and strong visual appeal for the season ahead.

CATHY POPE INTRODUCES THE ‘MEN’S EDIT’

Jewellery knows no gender, and Cathy Pope is here to prove it.

The new Cathy Pope Men’s Edit features bold chains, sleek pearls, and signature CP details designed to be worn your way.

“I’ve long been an advocate for jewellery men, but let’s face it, New Zealand men can be a little on the conservative side,” said Cathy Pope.

“Now’s the time to get your guy into some cool, strong, durable bling that you and I both know he’ll absolutely rock with a simple T or cotton shirt all summer long. If you’re on the hunt for a gift, this is your chance to show him how it’s done.”

Pope has been designing strong, androgynous-style jewellery from day one, pieces that blur the lines and celebrate self-expression over outdated rules.

Whether it’s a statement piece or a subtle accent, these styles bring an effortless edge to any look. The new Men’s Edit features 12 handmade necklaces, priced from NZD 169 each, along with a selection of rings and earrings.

Each necklace was handmade by Cathy Pope in her Vinegar Lane Boutique, where she has combined beloved chains, luminous pearls, and vibrant beads.

Discover the new Men’s Edit. Made for him, her, and everyone in between, available online and in her Vinegar Lane Boutique now.

GHD REVEALS HIGH PERFORMACE CURLING TOOLS

ghd has unveiled its latest innovation in professional styling with the launch of the new Chronos Curve collection, designed to deliver faster, long-lasting curls without the risk of extreme heat damage.

The four-piece collection includes two curling wands and two tongs, all engineered with the brand’s curlresponsive technology. This intelligent system adapts to styling motions and maintains an optimum temperature of 185 °C across the entire barrel. The result? Frizz-free curls with up to 50 percent more shine, and high-definition styles that last up to 24 hours.

Positioned as an upgrade to ghd’s core heat tools range, Chronos Curve responds to consumer demand for faster styling without compromising hair health. Each tool in the range has been lab-tested for performance and shine, with claims of up to three times faster curling compared to competitors,

set to higher temperatures.

Retailers will note the debut of the Max Wand, a larger barrel option created in direct response to online consumer feedback, tailored for longer hair types. Other additions include the Conical Wand for effortless beach waves, the Classic Tong for defined Hollywood curls, and the Grand Tong for polished volume.

The new range also marks a push towards a more personalised styling experience, with the ghd Curl Finder quiz now available online to help customers discover the right tool based on hair type and desired look.

The Chronos Curve collection combines performance, speed, and shine, all while keeping hair protected.

Unit 2A, 8 Corban Avenue, Henderson, Auckland, New Zealand

Contact: Shay Narsey

T: +64 9 838 8674 or +64 21 274 2910

E: info@directsewing.co.nz www.directsewing.co.nz

PDS/Pattern Grading & Marker Planning System. StyleCAD is helping hundreds of companies in Australia, New Zealand & Fiji. Plus thousands world-wide.

ELIZABETH MACHINES CO.

T: +61 2 976 44455

E: graeme@elizabethmachines.com.au www.elizabethmachines.com.au

10 Gordon Road, Morningside, Auckland, New Zealand

Contact: Simon Wall

T: 0800 285 223

E: info@identitys.co.nz www.identitys.co.nz

12c Piermark Drive, Albany Auckland, New Zealand

Contact: Bruce Hutchings T: +64 9 571 1151

E: bruce@kudos.co.nz www.kudos.co.nz

Tired of waiting months to get the cash for work you’ve done back into your business where it belongs? With Pacific Invoice Finance you’ll have the money as soon as you’ve sent the invoice.

Tired of waiting months to get the cash for work you’ve done back into your business where it belongs? With Pacific Invoice Finance you’ll have the money

Finance House, Level 1, 183 Montreal Street, P O Box 22 321, Christchurch. Phone: (03) 379 0528

Level 14, 120 Albert Street, P O Box 3292 Auckland, Phone: (09) 377 8490

Finance House, Level 1, 183 Montreal Street, P O Box 22 321, Christchurch. Phone: (03) 379 0528

0800 INVOICE/0800 468 6423

pacificinvoicefinance.co.nz 0800INVOICE

Level 14,120 Albert Street, P.O. Box 3292, Auckland, New Zealand

Level 14, 120 Albert Street, P O Box 3292

Auckland, Phone: (09) 377 8490

Finance House,181 Montreal Street, P.O. Box 22 321, Christchurch, New Zealand

pacificinvoicefinance.co.nz 0800INVOICE

E: info@pifnz.co.nz www.pacificinvoicefinance.co.nz

WALL FABRICS LTD

25 Gordon Road, Morningside, Auckland, New Zealand

T: +64 9 361 6162

E: sales@wallfabrics.com www.wallfabrics.com

PROPRESS STEAMERS NEW ZEALAND

55 Longhurst Terrace, Cashmere, Christchurch, 8242, New Zealand

Bruce Moore Enterprises Ltd

Contact: Bruce Moore

PO Box: 12160 - Beckenham

T: +64 274 341 433

E: bruce@bma.co.nz www.propress.nz

Patterns made with passion and expertise

phone 027 4061 336 | email sue@patternpotentials.co.nz S i m p l y t u design i nt o reality w i t e c t du o .

Samples cut and made with quality and flare

phone 021 425 149 | helenh@hsr.co.nz

276 Manukau Road, Epsom, Auckland, New Zealand

Contact: Rachel Beechey

T: +64 9 520 5290

E: rachel@roses.co.nz www.roses.co.nz

New Zealand’s number one supplier of industrial sewing, embroidery, steam & curtain automated machinery. LEADING BRANDS: Juki, Tajima, Brother, Pegasus, Jiffy, Eisenkolb, Typical, Stirovap, Siruba