NEWS TRELISE COOPER LAUNCHES MOBILE SITE Launched in late September, the new Trelise online site for mobiles offers customers the opportunity to shop anywhere – anytime. “The mobile site mirrors the experience of shopping on the desktop site, but it is tailored to a smaller screen,” said Felicity Christmas, brand liaison for Trelise Cooper. “It displays the beautiful campaign images crisply and clearly, ensuring that the intricate details of each garment can be seen. The navigation bar, zoom and search features have also been enhanced for mobile screens to make shopping on the go as easy and enjoyable as possible.” The first online venture launched in November 2011. Cooper understands that visiting a physical store has become a luxury that many struggle to find time for and the online store takes the experience of her bespoke boutiques into the
digital world, complete with elegant packaging, surprise gifts and exceptional customer service. Since the launch, mobile and tablet traffic has risen 89 per cent and wholesale accounts have also increased. Trelise Cooper brand has a following of women of all ages and each label within the brand is designed for a slightly different customer. Along with the brands’ loyal fan base, 40 per cent of online traffic comes from new customers, which can be attributed to its carefully curated social media presence. Since Trelise Cooper Online was launched they have seen a 700 per cent increase in Facebook fans. With Trelise Cooper garments having an enduring appeal, the ‘Outlet’ section of the site has continued to rise in popularity and is a great way to give customers favourite pieces from past seasons.
DESIGNERS AND SEALY BEDS FOR CHARITY
DESIGNERS INVITED TO JOIN ID 2015
Fashion designers are being called to take part in iD Dunedin Fashion Week that will celebrate its 16th year in April 2015. iD Dunedin Fashion Week is New Zealand’s longest standing retail fashion show and is the culmination of a week of sensational events, including talks by prestigious overseas guests, international collaborations, catwalk shows, retail events, and New Zealand’s top fashion awards the iD International Emerging Designer Awards. High profile and emerging Kiwi designers are being asked to submit portfolios for the hugely popular public fashion event. Fashion designers interested in participating must be commercially producing directional adult fashion. Links to Dunedin, such as retailing in the city, or having lived or studied in Dunedin are not compulsory but will be taken into account. Selections are made by industry professionals based on the designer portfolios submitted. Applications are also open for the Emerging Designer Awards, which provides an international platform for rising local and international fashion design talent to showcase their innovative collections and gain further professional catwalk experience and networking opportunities. For more information visit www.idfashion.co.nz.
For the second consecutive year, Sealy is supporting the New Zealand Breast Cancer Foundation with help from four leading creative local talents. Expert eyes in various design industries including artist Elliot O’Donnell (ASKEW ONE), fashion designers Denise L’Estrange Corbet from WORLD, Juliette Hogan and interior designer LeeAnn Yare have master the art of sleep with a range of bespoke fabric panels for a Sealy Posturepedic Exquisite bed. Each fabric panel is very different with designs ranging from bright polka dots and monochrome to pastel chevrons and fine art geometric prints. Celebrated for her mix of contemporary fashion with timeless femininity, Juliette Hogan has mixed animal print with her love for monochrome. The result is a bed that delivers a luxe revival of the print inspired by her upcoming winter ’15 collection. “We all know someone affected by breast cancer in some way, so I feel passionate about giving back to the community and creating more awareness for so many women and their families throughout New Zealand,” said Hogan. Taking inspiration from her tenure at WORLD, L’Estrange Corbet brings a playful and fearless attitude to her creations. Using bright and bold fabrics helped achieve a bed that was fun and beautifully eclectic that perfectly references her identity as a designer.
TRIUMPH LAUNCH MAGIC WIRE BRA Global intimate apparel company Triumph is excited to be first-to-market with an innovative technology support system – Magic Wire. Featuring all the comfort and support of an underwire without a metal wire, Triumph’s Magic Wire is set to revolutionise bras. Triumph has listened to their customers and the most common complaint about bras is the underwire that can cause discomfort and redness by digging into the skin, leading to constant readjustment. Women have lived with this because the underwire is essential in supporting a nature shape, however – this is no longer the case. “As a brand we are very fortunate to have a global network of research and development that can speak with women around the world, identify those core insights and develop such an innovative product as Magic Wire. We truly believe this will revolutionise the way women wear their bras and is a perfect complement to our range,” says head of brand, Nicola Hodgson. Triumph’s innovative solution continues to deliver female confidence and ensuring women feel comfortable and confident in whatever they wear. The Magic Wire is silicone, ensuring a firm yet gentle support. It is fully enclosed inside the bra pad so wearer’s will only feel soft fabric against the skin and a built in mesh stabilizer offers additional support that moves with the body like a second skin, offering a new level of comfort and fit.
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6 I October 2014