HOW WILL YOU?
As your local neighborhood realtor dedicated to serving our community of YOUR TOWN, I know that there can be many reasons why a listing expires without achieving the results that you had hoped for. My goal is to make sure that doesn't happen. I am familiar with YOUR CITY and your neighborhood, and I am certain that we can work together to sell your home successfully.
Home selling is a lot more complicated than it appears. It’s a long, detailed process – one that is exciting, emotional, and A LOT of work. When you feel like you’ve done that and more, it is really frustrating to see your listing expire. But don’t worry – there’s still hope.
I would like to discuss my aggressive marketing strategy which includes a savvy online marketing plan, mobile marketing, and video promotion. Let's get together to determine an action plan best suited to your listing so we can achieve the results you want.
Selling your home is one of the most important financial decisions you will ever make, and you need an agent that stays on top of the ever-changing market and has a strategic marketing plan.
Let's figure out why your home did not sell on the first go. I specialize in helping frustrated home sellers get their homes back on the market and sold in the shortest amount of time, in the easiest way possible, and for top dollar.
DIDN'T SELL
(01)
YOUR HOME IS OVERPRICED
The number one reason that a house doesn't sell is the price. When selling your house, it is important to price it objectively. That is hard for many sellers, because they have an emotional attachment to their home (which is perfectly understandable), and they tend to price it too high
Setting the right price is absolutely crucial when you initially list your home. It is important to set the price at or around market value to create the most amount of interest. Setting the right price is crucial for getting high traffic early, and having a higher potential for offers If your home is priced over market value, it is likely to be overlooked by potential buyers and their agents.
There is no conspiracy against you when your home doesn't sell. The market/public merely has said that your home is not worth paying what you are asking.
As a seller, you must trust the experts and look at the comparable sold properties and data objectively. Buyers will. Any good agent should present you with solid numbers as hard evidence as to why they suggest a specific list price for your home.
With a data-driven analysis of your area, we can determine the right price for your home to help it sell fast. When you price this way, you will attract a larger number of interested buyers.
DIDN'T SELL
THE HOME WAS NOT PREPARED FOR THE MARKET (02)
When people are selling their house, they loathe putting too much money into it, because they feel they will never see the return Most buyers will want a move-in-ready home that feels like new. A long list of repairs right when they move in will not be appealing and can be daunting to a potential buyer. A little prevention can spare you from the pain of watching a buyer walk away
It's important to prepare your home for the market in order to make a great first impression. The first step In preparing your home for the market is to deep clean, declutter, and personalize.
As your real estate agent, I keep a feedback spreadsheet for this sort of problem If you had a number of potential homebuyers viewing your home but not making offers, you can start to look for patterns.
Is there a consistent deficiency noted by each and every buyer who has come in the door? If so, fix the problem, and let everyone know about the changes
YOUR AREN'T FLEXIBLE ENOUGH (03) DIDN'T SELL
When you are listing your home for sale, it is not going to be convenient Agents will want to show your home at seemingly the most inopportune times. Get used to it and accept that fact. Remember, your mindset should be: We are open for business! Think of it as a shortterm discomfort for a long term gain.
If a house is not being shown to prospective buyers, then it will not sell It is essential to appeal to the most amount of buyers possible, and if you are only showing your house during strict, designated times, then you may be damaging your potential to make a sale. Don't make it difficult for potential buyers to see your home. The more people that see your home, the higher chance someone will fall in love with it
SELL
IT WASN'T MARKETED PROPERLY (04) DIDN'T
These days, your first showing is always online This is why I work hard to reach as many buyers as possible and strive to make the best impression through my online listings. First impressions are everything when it comes to home buying, especially online.
Having a robust marketing strategy is key in today’s market, and you need an agent with those skills If your agent does not present you with a marketing plan, you may want to reconsider listing with them. There’s more to marketing these days than hoping your MLS listing alone will attract buyers.
I offer unique marketing tools to ensure your home reaches the most audience, such as:
Displaying your listing on my brokerage website
Displaying on my personal website
Coming soon campaigns
Virtual tours
Broadcasting on various social media platforms
Flyers
Postcards
Professional photography
Drone footage
Professional videography
Open houses
Yard sign captures
DIDN'T SELL
IT NEEDS STAGING
Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it Get out of your car, walk in their shoes and see what they see within the first 8 seconds.
Staging a home is a strategic marketing tool used by sellers to help buyers envision themselves living in your home, and create an emotional connection Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows when done correctly it can help a home sell for more money in a shorter amount of time.
82% OF REAL ESTATE AGENTS SAID STAGING MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME.
I have excellent relationships with home stagers who are available to provide furnishings for existing homes in order to help buyers see the potential of each individual home!