Coast & Country June 2017

Page 35

FIELDAYS

Page 35

Circle M Brand – making what people need Understanding what people want in outdoor clothing, then designing, creating, testing and manufacturing it in Otorohanga has proved a winning formula for Circle M Brand. Terry Marshall of Circle M Brand says the company was created from a simple philosophy of “make what people need”. Not only does the company make what people need, it also makes clothing which keeps people warm and dry, and looks great too. The resurgence of waxed cotton clothing and the outback look has helped Circle M Brand meet its objectives for customer satisfaction too. More than that, the team understands the extreme of New Zealand’s weather and the conditions in which Kiwis work. Clothing that protects against the weather is also important for those who enjoy hunting, fishing, duck shooting, tramping, hiking and

Maize research benefits industry Maize silage and grain are cost-effective, high value, high carbohydrate crops used extensively throughout New Zealand for both animal feeds and human consumption. That’s why maize trials are a significant part of the Foundation for Arable Research’s research and extension strategy. The Northern Research Crop Site at Tamahere, just outside Hamilton, is key in FAR’s maize research with many trials being conducted there. The first maize hybrid performance trials were established in 2014 and are conducted in association with the NZ Plant Breeding and Research Association and evaluate commercially available hybrids for use as silage and, or, grain production. A long-term trial comparing the production of maize using full cultivation,

strip tillage and direct planting at the FAR Waikato Arable Research site has found no significant diffe ence in yield between the three planting systems. The results also indicated there can be significantly higher soil moistu e with strip tillage and direct planting compared with full cultivation. Slug pressures were higher in direct planted plots compared with full cultivation plots. Recommended maize planting populations have increased rapidly in the last 20 years. To understand the impact of plant spacing on yield, FAR has established trials evaluating plant spacing and row spacing on maize production and quality of forage. Booklets on trails are available from FAR. For more information, go to: www.far.org.nz

a whole range of outdoor pursuits, and Circle M Brand has the gear to meet those needs too. Its full range, which includes rugged work, hunting and farm wear, smart casual corporate clothing, industrial wear, as well as saddlery, leather goods and accessories, will be on display and on sale at Fieldays on site K13. All Circle M Brand clothing is designed, created, tested and manufactured, in Otorohanga, New Zealand using only the finest fabrics a ailable. Circle M’s commitment to quality and design is second to none and it has established itself as a leader among its competitors in the marketplace. Circle M Brand’s stand is a “must” destination for Fieldays’ visitors keen to stock up on the clothing they love and check out what’s new too. Rugged clothing for work or recreation is what Circle M specialises in.


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