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February 2014 | INDEPENDENT RETAILER


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February Feebr brua ary 2014 201 0 4 | INDEPENDENT IIND ND DEP EPE EN NDE D NT RETAILER RET ETAI AILE LER LE R


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contents

February 2014 | Volume 25 | Number 3

Spring Apparel Forecast page 72

APPAREL

NEWS

78 Fashion Week in Las Vegas 80 T-Shirts are Top Sellers

14 By the Numbers

GIFTS & SOUVENIRS

20 Color Trends for 2014 24 ZAG For Zoo & Aquarium Buyers

NEW PRODUCTS

28 Chill Out Naturally With Chillax™ 30 Smuggle Your Booze 32 Colorful Fire

ASD LAS VEGAS PREVIEW

44 Independent Retailer Conference & SourceDirect 46 Value & Variety Deals 56 Top Gifts & Toys 60 Trendy Fashion Accessories

FEATURE

JEWELRY & ACCESSORIES 82 84 86 89

Jewelry As Good As Gold On Trend Jewelry Accessories Hot Looks in Sunglasses What’s New at Hua Fu?

WEB PROFITS

90 3 Most Important Pages on Ecommerce Sites 92 Aliate Marketing: A Key Part of Promoting Your Business 94 Wholesale Supplier Directory

MARKETING & MANAGEMENT

98 Building Business with Instagram & Pinterest 100 New Video Tactics for Retailers

SUPPLIER PROFILES

72 Spring Apparel Forecast

70 Product Spotlight 102 Teething & Toothbrush Products 104 Weighted Health & Fitness Gloves

CLOSEOUTS/LIQUIDATIONS 110 Closeout Supplier Directory

INDEPENDENTRETAILER.com Facebook.com/IndependentRetailerMagazine

@indretailer

TRADESHOWS

112 February — March 2014 Tradeshow Calendar


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February 2014 | INDEPENDENT RETAILER


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LAUNCH PAD

As the world leader in store technology, Toshiba understands that mobility represents the most significant challenge – and the greatest opportunity – facing the modern retailer. How can you give your customers a seamless experience, whether they’re browsing on the bus or paying in the store? Can your store associates better engage via mobile tablets like our new TCxFlight™ – and, if so, is it time to rethink the design of the store itself? Find out how mobile technology can both enhance the customer experience and boost the bottom line in our new white paper, “Taking Stock: How to Secure Merchandise in a Mobile World.” Download it today at togethercommerce.com/mobility

Toshiba, Together Commerce, TCxFlight and related logos are trademarks of Toshiba Corporation, Toshiba Global Commerce Solutions, Inc. (“TGCS”) or their affiliated companies in Japan, the United States and/or other countries, registered in many jurisdictions worldwide. Copyright © 2014 TGCS.


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by the numbers

Trade Shows

45% 86% d visit off attendees only one exhibition per year.

of attendees use face-to-face at exhibitions to become aware of new products, evaluate vendors for future purchase and/or narrow their choices to preferred vendors.

78%

of trade show attendees travel more than 400 miles to attend an exhibition.

of attendees plan to buy one or more products or services as a result of what they saw at an exhibition.

53% Nine in ten attendees who previously attended an exhibition say that they are very or somewhat likely to attend an exhibition in the next two years.

50%

of visitors come to trade shows with buying plans for products and services.

45%

Apparel

of attendees develop an emotional connection with a brand after interacting with it at a trade show.

The average American household spends about 3.8% of their income on clothing. Global market is expected to exceed in five years:

Menswear

Percent increase in five years:

$402 Billion 14%

Average monthly spending per person:

$35 5

Childrens wear $186 Billion 15%

$5

Womens wear $621 Billion 12%

$59 9

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February 2014 | INDEPENDENT RETAILER

The number of garments made in the US rose by 8.5% in 2013


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gifts & souvenirs Color Trends for 2014 PANTONE’S COLOR of the Year has sparked growing interest and promotion over the last few years. Initially embraced by the design community, the campaign is now reaching a wider audience, with many industries taking an active interest in which hue receives the esteemed title. Increased exposure and interest present an intriguing and established trend for gift retailers to incorporate into their merchandise offerings.

Radiant Orchid Announced at the end of 2013, Pantone’s 2014 Color of the Year is Radiant Orchid, a blend of fuchsia, purple and pink. In selecting the color, Pantone utilizes its expertise in color solutions and systems to express what is taking place globally. The panel scours the world, seeking out future design and color influences, looking for one color seen as ascending in importance through

by Charlotte Biggs

all creative sectors. Established in 2000, Color of the Year has influenced product development and purchasing across myriad industries. For gifts this spring, the choice of Radiant Orchid is particularly exciting. This warm and expressive color offers great possibilities for savvy retailers wanting to bring a fresh feel to their product offerings. The symbolism of the color points toward innovation, modernity, creativity and originality, providing exciting emotional triggers for the retail environment. It is already possible to see the influence of the Color of the Year on the gift industry in particular. A huge variety of products are emerging. Online marketplace, Etsy, showcases the scope of the trend in the industry with a wide assortment of products, from handbags and jewelry to stationery and prints, inspired by the distinctive Radiant Orchid continued on page 22

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Color Trends for 2014 continued from page 20 color palette.

Showcase Radiant Orchid products For the retailer aiming to maintain a blank canvas for products, the Radiant Orchid trend can be realized through both product choice and display. By showcasing Radiant Orchid gifts, retailers can introduce their customers to exciting new products, and be a trend curator. Application of the trend does not have to be as big as a new feature wall or a new range of products. The color can be introduced into accent pieces or accessories. A small change, such as introducing radiant orchid packaging or tissue paper, is a low cost, low commitment way to wrap gifts and freshen up the shopping experience. The adaptability of this particular color trend is potentially its greatest asset. No matter how much time or budget is available, there is an opportunity for smart retailers to incorporate the trend into their retail space and gift offerings. Embracing the Color of the Year is about bringing an invigorating, fresh look to your business, and showing potential customers you are at the cutting edge of an exciting global trend. â&#x2013; Charlotte Biggs is the director of greeting card and gift directory, Piccadilly Lane, and the founder of online industry showcase, Card & Gift Blog. With ten years experience in the gift industry, Biggs helps greeting card and gift companies promote their products online. For more information, visit piccadillylane.co.uk, and cardandgiftblog.com.


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gifts & souvenirs ZAG For Zoo & Aquarium Buyers THE ZOO & Aquarium Buyerâ&#x20AC;&#x2122;s Group (ZAG) was started in the late 1980s by a group of buyers who met annually at the Smoky Mountain Gift Show in Gatlinburg, TN. Participation has now grown to over 350 members, with Donna Steakley as board president. Steakley has 34 years of experience in retail management, and currently works at Fossil Rim Wildlife Center as the director of Tourism. As she enters her third year as ZAG president, Steakley shares with Independent Retailer the benefits of being a ZAG member, her advice on merchandise buying, and retail trends for 2014.

24

February 2014 | INDEPENDENT RETAILER

Independent Retailer: What is ZAGâ&#x20AC;&#x2122;s mission? Steakley: We are a professional organization for persons working in and for the zoo and aquarium industry as gift buyers. ZAG advances their common professional and business interests. ZAG strives to further its corporate purposes by promoting and facilitating enhanced industry related communication among members, by providing operational resources, sound management techniques and trends for professionals working in the zoo and aquarium industry. ZAG produces and distributes industry specific information to be used as operational tools and guides for successful management by ZAG members.


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Independent Retailer: What are the benefits of being a ZAG member? Steakley: Membership is free for zoo and aquarium buyers. Members receive access to our website, and invitations to special events hosted by ZAG and regional meetings where zoo and aquarium buyers get together to discuss area specific trends. Sponsor specials are available to members. To find out more about becoming a ZAG member, please visit our website.

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Independent Retailer: Why is it important for merchandise buyers to attend trade shows? Steakley: It is important for merchandise buyers to attend trade shows to see what is new in the industry, and to be able to see merchandise in person rather than through a catalog. Buyers are also able to communicate with other members on what is selling now. Many zoos are not open yearround, and by communicating with the zoos and aquariums in warmer climates like Florida and California, buyers can see what is new and exciting. Trends change quickly, so it is important to know what is selling now.

Over 15,000 Brand Name Original Fragrances, Skin Care & Cosmetic Products

Register for wholesale today at www.fragranceX.com/wholesale or Call 718-482-6970

No Minimum Order

All at wholesale or Closeout Pricing! Cards

continued on page 26

100% Original & Authentic

COD

I NDEPENDENT R ETAILER.com | February 2014

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gifts Most Dozen Pack Merchandise Is Under $8.00 For A Dozen, Unit Price 60¢ - 65¢

Resellers Enjoy A 300% Profit Margin On Our Merchandise

ZAG For Zoo & Aquarium Buyers continued from page 25 Independent Retailer: What advice do you have for merchandise buyers?

WHOLESALE FASHION INC http://wholesalefashioninc.com | 800-913-3274 | Email: sales@wholesalefashioninc.com Free Shipping For Orders Over $200 And Orders Under $200 Receive Flat Shipping Rate Of $10. All Orders Over $500 Will Receive An Automatic $50 Discount.

Enter Code "INDEPENDENT" and receive 10% off entire order!

Steakley: My first tip is communication. I have been in the retail industry for 34 years, and I am always learning and listening. Second, know your customer. I watch what customers are wearing in my area, so I can see new color trends and styles to assist in purchasing apparel and jewelry. Last, plush sells. Children get so excited about animals and sea life that they want to take one home with them. Plush is soft and cuddly, and always a great keepsake of their visit.

LUXURIOUS SHEA BUTTER SOAPS Made in Australia - 7oz French-Milled Bars Wrapped in Embossed Paper - NEW FOR 2014

Independent Retailer: What do you predict will trend in retail and merchandising for 2014? Steakley: Bright colors are hot this year. A good tip is to merchandise your products by color. This is attention grabbing and visually appealing.

$24.00 / 8 ($3.00 each) - 16 Fragrances

www.AustralianSoap.com/catalog2014 david@australiansoap.com / 413-283-2527 26

February 2014 | INDEPENDENT RETAILER

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L & V CREATIONS

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Special $20.00 Fragrance Display when you purchase 24 dz. different fragrance oils. ($65 value/limit 1 display per new customer)

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VISIT WWW.SCENTED.COM TO VIEW CATALOG AND SEE I NDEPENDENT R ETAILER.com | February 2014 UPCOMING NEW ITEMS AND OUR MONTHLY SPECIALS!

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new products Chill Out Naturally With Chillax™ IN TODAY’S hectic environment, some people Chillax before a big test or business meeting to calm turn to prescription drugs or happy hour to unwind. their nerves and help them focus. In addition, it is not Many others try to live healthier lifestyles with natu- an energy drink, so there is no crash effect.” ral approaches to relaxation such as ingesting Dedication to herbal beverages. One natural remedies Joey and Jason combined a such drink is Chillax™, Joey Woodward and a completely natural Jason Payne co-founded natural approach with modern herbal relaxation prodChillax Drink LLC. They day medical knowledge to uct that relieves stress, developed the product calms anxiety and helps create this relaxation drink. with the help of their concentration. Available families, after years of as a two-ounce shot, the research, tests and trials. They are passionate about product has zero calories, “Joey and Jason comholistic health, and have no carbohydrates and a bined a natural approach mild cinnamon flavor. with modern day medideveloped hundreds of natural Chillax is made in the cal knowledge to create remedies over time. USA and contains a prothis relaxation drink,” prietary blend of natural McDougall states. “They ingredients, including are passionate about chamomile, which calms holistic health, and have anxiety and soothes the stomach; valerian developed hundreds of natural remedies root, which has been used to treat sleep over time. Herbs have been used for disorders; white willow bark, an antithousands of years throughout the inflammatory agent and pain reliever; world for medicinal purposes.” cayenne, known for its cleansing and Chillax Drink LLC is seeking disanti-irritant properties; cinnamon, a tributors and retail sellers. Wholesale brain power booster that aids in focus; starts at $1.79 per bottle, and pricing is plus tea and more. The combination tiered based on quantity. Retail is $2.99. provides a balance of relaxation and The minimum order is one master case mental clarity, according to Nicole of 18 cartons, and each carton contains McDougall, assistant. “People drink 12 bottles. Chillax is delivered in a colorful display box that lists the ingredients, name, logo and slogan, “Drink to the mind, body & soul.” ■

Chillax Drink LLC Toll Free: 800-752-7207 Website: www.chillaxdrink.com

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February 2014 | INDEPENDENT RETAILER


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new products Smuggle Your Booze THE ULTIMATE in BYOB, Smuggle Your Booze is a line of hot new products for party, novelty and gift retailers. These flasks, cleverly disguised as a tube of sunscreen, tampons, and a soft bag, enable people to bring alcoholic beverages to various events. Company coowners Jane Cusick and Debbie Mende developed the products to help consumers avoid paying exorbitant prices for alcoholic beverages at festivals, sporting events, cruises, bachelorette parties, concerts, and other venues.

Sunscreen flask & more The firm’s introductory product, the flask that looks like sunscreen, holds nine ounces of liquid. It is made of plastic that is beverage safe, nontoxic and will not peel. “We designed the lid so that it screws on tight and will not leak, and is easy to fill and pour,” Mende explains. “It gets in anywhere and saves consumers lots of money. Women carry everything in their purses, so no one questions why they have sunscreen.” The tampon flask, or “booze tube,” is packaged with five reusable tubes, and five wrappers created of plastic that is also beverage safe. Each unit holds a little

under a shot. “They can go anywhere, because no one messes with a tampon,” Mende points out. Mende and Cusick also created a soft flask that holds four ounces and comes in a four-pack. “A woman can put one in each side of her bra, and men often put them in their skivvies, boots or pockets. We have two more really fun ways to smuggle booze that we are introducing at the ASD show in March,” Mende reveals. Each Smuggle Your Booze product typically retails for $10.99. “It’s an impulse buy, and people often get them for themselves and other people. They are great gifts and party favors. Our buyers are shocked at how fast they sell,” Mende adds. The company has a 90 percent reorder rate.

Save time & money “Our products are about saving people money so they can afford to go to different events,” Mende continues. “Right now people are spending $150 for a concert ticket, and then spending $17 for a drink.” Smuggle Your Booze also helps people avoid waiting in long concession lines. “If you are at a game or concert and you go to get a drink, ultimately you miss the play of the day or half the concert. Smuggle Your Booze lets you sit there and enjoy your drink, and not miss part of the event.” Mende suggests users purchase a mixer at the venue and then pour in the alcohol, rather than drink openly from the flask. “Our Facebook page has lots of information. People tell stories and send pictures of where they have taken the products,” Mende reports. The minimum order is 24 pieces, but the ASD show special will be one dozen. Contact the company for wholesale pricing, or visit them at ASD Las Vegas, March 16-19. ■

Smuggle Your Booze

ASD Booth

Tel.: 760-683-9236 SL2111 Email: smuggleyourbooze@gmail.com Website: smuggleyourbooze.com Facebook: facebook.com/smuggleyourbooze

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February 2014 | INDEPENDENT RETAILER


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new products Colorful Fire COLORFUL FIRE is an easy to use, safe and affordable way to enhance a fire with a brilliant display of colored flames. The packets produce intense colors with no smoke, odor or noxious fumes, and can be used for any indoor or outdoor fire. They are environmentally friendly because they are a complete burn off product, and leave no carcinogens or harmful substances behind to seep into the ground.

Made in USA Colorful Fire lasts a long time, says Fred Martin, who cocreated the product with his lifelong friend and business partner, Gus Phillips. “All of our test results have lasted a minimum of 30 minutes in average size fires. The majority of them have lasted up to an hour. The best we were able to achieve with other flame colorants is 10 to 15 minutes.” Colorful Fire is manufactured in the USA. “Everything we do is 100 percent sourced from US companies,” Martin states. To use Colorful Fire, simply toss one to three unopened packets onto a high point of any wood burning fire. The size and intensity of the fire determines the number of packets needed, as well as the time the colors are visible. For most fires, one packet is enough for 30 to 60 minutes of color, Martin explains. “We guarantee you will get at least 30 minutes of color out of every bag. Retailers will not find another fire colorant that will stand behind their product like we do.”

Great impulse buy Retailing for $2 a packet, Colorful Fire is an easy impulse sale, Martin reports. “People who enjoy sitting around a fire love our product. It is fun, interesting and sparks conversation. Our product is far better than similar products made in China. Buyers tell us there is no better fire colorant on the market, and we have had a phenomenal response.” The idea for Colorful Fire started in the summer of 2012, when Martin and Phillips were sitting around a campfire. “There were several flame colorant products on the market, but none of them ‘wowed’ us, so we embarked on a mission to create a product that will change the way people view fire. After educating ourselves on chemistry and pyrotechnics, we came up with a mixture that we are very proud of, and guarantees to impress all who see it.”

Buying details Colorful Fire comes in a convenient package that is light, and moisture and air resistant, resulting in long shelf life. The minimum order is one case of 48 pieces, and wholesale is $1 apiece. There are three display options: a three pack with a hang tag that is bundled 16 in a case; a box of 48 that opens into a display; and a 24 pack vertical box that is a gravity feed and comes two per case. Colorful Fire will be exhibiting at ASDLV, March 16-19, at booth SU2377. The show special will be a reduced wholesale price. ■

Colorful Fire P.O. Box 633, Zion, IL 60099 Tel.: 847-282-0204 • Email: info@colorfulfire.com Website: www.colorfulfire.com

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MARCH 16 -19, 2014 SHOW PREVIEW J

CONCEPT ONE ACCESSORIES

Concept One Accessories is the premier source for licensed fashion, sports, and entertainment accessories. Some of the brands they carry are Ted, Tapout, Sons of Anarchy, Hasbro, Angry Birds, Marvel, Dr. Seuss, Disney and so much more. Their accessories include headwear, bags, small leather goods, belts & buckles and umbrellas. They also sell seasonal footwear, board shirts and luggage. www.concept1.com Gift & Toy, South Hall - Lower Level

J

OLEM SHOE CORP.

NEW

Olem Shoe provides unique, stylish, top quality shoes. Their line of shoes is extensive, and includes fashion, business, evening, and comfort with brands such as Pierre Dumas, Bruno Valenti, Valenti Franco and Bartolini. www.olemshoe.com Style & Beauty, Central Hall

J

GRAVITY DEFYER

NEW

G-DEFY NEXTA is a patented Versoshock Sole that relieves discomfort, absorbs harmful impact, increases performance, improves posture and makes you feel more energized. Gravity Defyer creates advanced footwear technology with over 400 casual, athletic and dress styles. www.gdefy.com Style & Beauty, Central Hall

J

MAD BAGS DBA MAD STYLE

NEW

Mad Style offers buyers over 900 unique pieces, including handbags, accessories, tech, apparel, jewelry, scarves and headwear. They also offer a line of vintage products and accessories for men called ‘Mad Man’. www.mad-bags.com

J

A&S COLLECTION

Style & Beauty, Central Hall

A&S Collection manufactures handbags & accessories and is the leading importer of David Jones Handbags. www.ascollection.com Style & Beauty, Central Hall

REGISTER TODAY AT ASDONLINE.COM

J LOCATION @ASD


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MARCH 16 -19, 2014 SHOW PREVIEW J

VINTAGE BUTTON BLING

NEW

One-of-a-kind vintage jewelry made from buttons and typewriter keys. Their jewelry is designed for every woman and made by hand in Los Angeles, California. www.vintagebuttonbling.com

J

Jewelry Cash & Carry, North Hall

J

INSPIRATION GROUP

EMV TRADING

NEW

Quality Hawaiian jewelry and gift products perfect for any occasion, ranging from formal to casual. They specialize in Hawaiian Koa jewelry and also have products such as license plates, shell and pearl jewelry, sterling silver/stainless steel/ tungsten/wood collections, assorted natural gemstones and stone fashion jewelry.

NEW

Inspiration Group specializes in dance and dress up clothing from infants to adults, including tutus, hair accessories, and dress items such HZ[OLOV[WPURÄYZ[`LHYIPY[OKH`V\[Ä[ www.inspirationgroupusa.com

www.emvtrading.com/

Style & Beauty, Central Hall

Jewelry Cash & Carry, North Hall

PASSIONES BOUTIQUE LINGERIE

NEW

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Sexy lingerie, swim wear, costumes, panties and bras are some of the WYVK\J[JH[LNVYPLZ`V\»SSÄUKH[7HZZPVULZ)V\[PX\L3PUNLYPL www.passiones-boutique.com Style & Beauty, Central Hall

J LOCATION @ASD

REGISTER TODAY AT ASDONLINE.COM


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MARCH 16 -19, 2014 SHOW PREVIEW J

DAVID & YOUNG

The Style Strap is a trendy, multi-functional iPhone 5 case that acts as a high quality protective cover, a stand and a fashionable bracelet. When the strap is attached to the phone, being hands free is convenient and chic. The strap can also be easily detached from the base, transforming into an everyday bracelet. www.davidandyoung.com Style & Beauty, Central Hall

J

SUGAR SISTERS

NEW

Sugar Sisters makes full body sugar scrubs that exfoliate and hydrate, room deodorizers, body creams, and lip scrubs with several different scents. Their refreshing scrubs are nitro musk, formaldehyde, paraben and filler free and FDA approved organic preservatives only. sugarsisters.me/sample-page

J

CREA PRODUCTS

NEW

The CreaClip is an award winning hair-cutting guide that can be used at home to cut your own or othersâ&#x20AC;&#x2122; hair. It is easy to use; just clip, slide and cut. www.creaproducts.com Style & Beauty, Central Hall

REGISTER TODAY AT ASDONLINE.COM

J

Value & Variety, South Hall - Upper Level

BE WICKED

NEW

Be Wicked is a wholesaler and manufacturer of costumes, intimate apparel, and accessories. Costume categories include animals, cops, angels and showgirls. Intimate apparel includes lingerie, bridal and panties. www.bewickedcostumes.com Style & Beauty, Central Hall

J LOCATION @ASD


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MARCH 16 -19, 2014 SHOW PREVIEW NEW

These wall decals can make any space a stylish dream. The decals are made for all types of styles; some of the categories include trees, kids & nursery, urban & retro, animals & nature (such as the “Out of Frame Parrots” wall decal featured here). www.wallsneedlove.com Gift & Toy, South Hall - Lower Level

J

J

WALLS NEED LOVE

THE AMAZING FLAMELESS CANDLES

NEW

The Amazing Flameless Candles are handcrafted V\[VM[OLZHTL^H_VM[YHKP[PVUHSÅHTLK candles. Some styles give the illusion of dripping wax so no one will be able to tell the difference. The Amazing Flameless Candles come in a variety of light and relaxing scents infused into the candle with natural ingredients. Choose from vanilla, cinnamon, mandarin spice, honeysuckle, VYIYLLaL;OL¸ÅHTL¹PZHZTHSS3,+SPNO[[OH[ stays nice and cool. Plus, they can be set on a timer from four to eight hours. ^^^ÅHTLSLZZJHUKSLZJVT Gift & Toy, South Hall - Lower Level

J

HOUSE OF WEBSTER

NEW

houseofwebster.com Gift & Toy, South Hall - Lower Level

J LOCATION @ASD

J

House of Webster is well known for their delectable fruit jam, preserves, jelly, butter, and spreads which pairs perfectly with their Old Mill Stream Buttermilk Pancakes and Biscuit mixes. They also offer a delectable variety of pickled fruits & vegetables, and their PUMHTV\ZZHSZHHUKYLSPZOÅH]VYZ4LH[ZZ\JOHZ[OL/PJRVY` Smoked Bacon and BBQ sauces; an array of Hickory Creek Aged cheeses, spring Onion Savory Crackers and jalapeño stuffed olives. For the sweet tooth, they offer hot fudge and caramel ice cream toppings and lemon meringue.

HEMANI

NEW

Hemani carries premium tea packages. Included in the box are teas for 3 different times VM[OLKH`[OH[^PSSOLSW`V\Z[H`Ä[ OLHS[O` www.hemanitrading.net Style & Beauty, Central Hall

REGISTER TODAY AT ASDONLINE.COM


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MARCH 16 -19, 2014 SHOW PREVIEW J

ZAER INTERNATIONAL

Zaer International is a leader in garden and home décor products, all designed and manufactured with special care by highly skilled craftsmen. Many of their products are “one of a kind” and all are THKLV\[VM[OLÄULZ[TH[LYPHSZ www.zaerltd.com Gift & Toy, South Hall - Lower Level

EVERGREEN ENTERPRISES

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Evergreen enhances life by providing exceptional home and garden décor products known for their quality, beauty and functionality. ;OLPYWYVK\J[ZPUJS\KLÅHNZSPJLUZLKZWVY[ZV\[KVVYKtJVY furniture, tabletop, fashion, home décor and party goods. www.myevergreenonline.com Value & Variety, South Hall - Upper Level

NEW

J

J

PRO IMAGE SPORTS

Poor Boy Woodworks creates beautiful shelf sitters, wall signs, magnets, signs, wall hangers, plaques and more with themes such as Christmas, guys stuff, pets, Halloween and coastal. Made in the U.S.A.

Pro Image is the premier source for sports apparel. They have a large selection of MLB, NBA, NCAA, NFL, NHL products with categories such as snapbacks, jerseys, college sports apparel, camp gear and more. Whether you are looking for cutting-edge new designs or throwback jerseys, `V\JHUÄUKP[OLYL All of their sports apparel is 100% licensed apparel.

poorboywoodworks.com Gift & Toy, South Hall - Lower Level

www.proimage.net Gift & Toy, South Hall - Lower Level

POOR BOY WOODWORKS

J

MARSHMALLOW FUN CO.

NEW

The Marshmallow Fun Co. creates shooters, blasters, bow & mallows, single shots and THaVVRHZ[OH[HYLÄSSLK^P[OTHYZOTHSSV^Z for safe and edible fun! Also available is the Duck Dynasty line. marshmallowville.com Gift & Toy, South Hall - Lower Level

REGISTER TODAY AT ASDONLINE.COM

J LOCATION @ASD


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MARCH 16 -19, 2014 SHOW PREVIEW J

NEW

SOLPALS DBA C-SLIDE

C-Slide manufactures webcam covers that stop webcam spying. Their webcam JV]LYZĂ&#x201E;[SHW[VWZTVUP[VYZZTHY[;=ÂťZ[HISL[ZP7HKZ7:?IV_HUKZTHY[WOVULZ of all types. Now they see youâ&#x20AC;Śafter they wonâ&#x20AC;&#x2122;t. www.c-slide.com Value & Variety, South Hall - Upper Level

COLORFUL FIRE

NEW

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Colorful Fire adds amazing colors to your UL_[Ă&#x201E;YL>VYRZPUZ[HU[S`SVUNSHZ[PUNZHML MVYHU`PUKVVYV\[KVVY^VVKI\YUPUNĂ&#x201E;YL environmentally friendly (no smoke, no odor, no noxious fumes) and itâ&#x20AC;&#x2122;s proudly made in the USA.

Value & Variety, South Hall - Upper Level

J

MAD MAGS

NEW

esimports.com

www.djmags.net

Gift & Toy, South Hall - Lower Level

Gift & Toy, South Hall - Lower Level

ELF FUN WITH POP-IN-KINS

E&S IMPORTS

E & S Imports sells dog products that are detailed, almost lifelike, HUKTHKLVMĂ&#x201E;ULX\HSP[`TH[LYPals. They have one of the widest selections of breeds across all of their product lines. Their products include key chains, magnets, wood signs, note pads, ornaments and tumblers.

Mad Magsâ&#x201E;˘ magnets are made in the USA. Their categories include Christmas, Halloween, special occasions, zoo and outdoors.

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*OPSKYLU^PSSSVVRMVY^HYK[V[OLHYYP]HSVM:HU[HÂťZ]LY`Ă&#x201E;YZ[*OPSKYLUÂťZ,SM!*OYPZ[VWOLY Pop-In-Kins. This adorable elf â&#x20AC;&#x153;pops inâ&#x20AC;? to visit children and then returns to the North Pole to tell Santa about his young friendsâ&#x20AC;&#x2122; holiday adventures. Each Christopher Pop-In-Kins Fun set includes a bendable Christopher Pop-In-Kins Elf; â&#x20AC;&#x153;Christopher Pop-In-Kins Pops Inâ&#x20AC;? hardcover storybook and sturdy case for convenient storage. Winner of Dr. Toyâ&#x20AC;&#x2122;s 2011 Best Classic Toys Award; 2011 Momâ&#x20AC;&#x2122;s Best Award for Extraordinary Products and 2010 PTPA Best Product Award. www.elffun.com Gift & Toy, South Hall - Lower Level

J LOCATION @ASD

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MARCH 16 -19, 2014 SHOW PREVIEW

SEVEN SHOWS IN ONE 2,800+ VENDORS Get All Your Buying Done Here!

Contract Manufacturing Companies from around the world

GIFT & HOME

JEWELRY/ CASH & CARRY

VALUE & VARIETY

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FASHION ACCESSORIES ‡)DVKLRQ7UHQG-HZHOU\ ‡+DQGEDJV ‡6XQJODVVHV(\HZHDU ‡6FDUYHV:UDSV ‡7UDYHO/XJJDJH ‡/HDWKHU*RRGV ‡(OHFWURQLFV$FFHVVRULHV ‡)RRWZHDU

HEALTH & BEAUTY ‡&RVPHWLFV ‡)UDJUDQFH ‡6SD3URGXFWV ‡%HDXW\6XSSOLHV ‡3HUVRQDO&DUH ‡6W\OLQJ$LGV ‡$SSDUHO )RRWZHDU

REGISTER TODAY AT ASDONLINE.COM

TOYS, SOUVENIRS & NOVELTIES ‡7R\V ‡*DPHV 3X]]OHV ‡3OXVK ‡1RYHOWLHV ‡/LFHQVHG3URGXFWV


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Independent Retailer Conference & SourceDirect THE ASD Las Vegas trade show, now in its 53rd year, will be held March 16-19 at the Las Vegas Convention Center. More than 2,800 exhibitors and 45,000 attendees are expected to attend. ASD showcases merchandise in the following categories: gift & home, fashion accessories, jewelry/cash & carry, health & beauty, toys & novelties, value & variety, and general merchandise. New this year, the ASD show welcomes the Independent Retailer Conference, an education rich, action packed event for small businesses. Another big benefit for buyers this March is the SourceDirect dedicated sourcing marketplace.

Independent Retailer Conference The Independent Retailer Conference will take place on the show floor all four days, delivering expert education while introducing show attendees to retail supporters and businesses that can help their stores thrive. It is the only event dedicated entirely to the unique lifestyle and responsibilities of independent storeowners. All registered retailers and exhibitors of the ASD show are invited to experience the event. Keynote speakers of the 2014 Independent Retailer Conference will include internationally recognized retail experts, Rich Kizer and Georganne Bender of Kizer & Bender Speaking. The team will present on store planning, design, and visual layout. Other presenters will include experts from email marketing company, Constant Contact, cloud point-of-sale provider, Vend, studio-like photography services, Studio Effect, social commerce marketing platform, Soldsie, and trademark company, TM the Spot. The Independent Retailer Conference will host a variety of daily, 15-minute pop-up presentations on a mini show floor stage in between the north and central halls, near the ASD registration area. In addition, attendees are welcome to experience 44

February 2014 | INDEPENDENT RETAILER

a diverse range of one hour-long breakout sessions. Attendees can also expect to engage, learn and connect with select companies that have been identified as retail leaders. These one on one experiences are intended to better educate show attendees and leave them inspired, and will include takeaway tools and giveaways for retailers. The Independent Retailer Conference was cofounded by Nicole Leinbach Reyhle of Retail Minded, and Kerry Bannigan of Nolcha Fashion Week and Nolcha Events. Founded in 2007, Retail Minded is a global retail community that delivers expert solutions through Retail Minded Magazine, as well as various retail events and more. Nolcha Fashion Week is an award-winning event, held during New York Fashion Week for independent fashion designers to showcase their collections to a global audience.

SourceDirect SourceDirect at ASD is the only destination in the U.S. for importers, distributors, wholesalers and volume buyers to connect with manufacturers from around the world to source directly from the factory. This dedicated sourcing marketplace enables you to source for new suppliers and products, work all your options and make the best buying decisions for your business. SourceDirect has more than 300 booths with suppliers from China, Taiwan, Korea, South Africa, Bangladesh, India, Pakistan and Mexico. Tradegood is the official matchmaking partner of SourceDirect, and will link buyers with the right suppliers and set up appointments at the show. â&#x2013;

6255 W. Sunset Blvd, 19th Floor, Los Angeles, CA 90028 Toll Free: 800-421-4511 â&#x20AC;˘ Tel.: 323-817-2200 Website: www.asdonline.com


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Value & Variety Deals RETAILERS AND distributors often buy quick selling products in volume to get the best deals. Many times these buyers choose Kole Imports, Promier Products and Master Cutlery for their reliable quality, discounted prices and great profit margins. Merchants interested in new and exciting products and specials can meet these companies in the Value & Variety section of ASDLV, March 16-19, at the Las Vegas Convention Center.

Kole Imports With three decades of experience, Kole Imports is one of the largest wholesale direct importers of promotional and fast-selling merchandise. “We carry everything you would find in a discount store environment, ranging from tools to toys and everything in between,”

says Rob Kole, president. The company is focused on buying the best closeouts and offering the best deals, as well as maintaining a vast inventory. “We know what products sell, and we have over 10,000 items in 35 categories. We constantly get new goods in, and we bring our best deals to the ASD show,” Kole notes. The firm recently expanded its portfolio of higher priced merchandise that retails for $2 to $20. “These products are very popular, and we will be showing them at ASDLV as well.” Kole Imports has been exhibiting at ASD for 29 years. “The Value & Variety section is a great environment to promote our merchandise. We are there to present our new items to our customers, and to meet continued on page 50

S ASD ee Us a t Mar Las Veg ch 1 a 6- s SU8Booth 19 00-S U90 0

“Extreme Value for Today’s Economy” ‹7SHZ[PJZ ‹*SLHUPUN ‹*SVZLV\[Z ‹/V\ZL^HYLZ ‹:UHJR-VVK ‹:WYPUN:\TTLY ‹=HSLU[PULZ ‹*OYPZ[THZ ‹/HSSV^LLU 46

‹7L[ ‹2P[JOLU ‹7YL3VHKLK 4LYJOHUKPZL:[YPWZ ‹-SVVY*V\U[LY+PZWSH`Z ‹:LHZVUHS*H[LNVYPLZ ‹:[H[PVULY`)VVRZ www.regentproducts.com 8999 Palmer Street • River Grove, IL 60171 ‹/LHS[O )LH\[` ‹7HY[`:\WWSPLZ 708-583-1000 • Fax: 708-583-1400

February 2014 | INDEPENDENT RETAILER

Over 4,000 Items In 20 Categories! Serving ALL Retail Since 1985!


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Visit us at the ASD Show

March 16-19, Las Vegas Convention Center, Booth SL-3937

We Have Already Paid The Tarriff & Duty At ASD We Will Offer The

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3 LED Head Lamp 2 Pack Suggested Retail $9.99

ASD 1 Time Price ONLY $1.80

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ASD 1 Time Price ONLY $1.75

www.PromierProducts.com / 815.223.3393 We Have Over 60 Different Styles of Lights IN STOCK. Call Now! Call Us Today and Save! I NDEPENDENT R ETAILER.com | February 2014

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www.STLOUISWHOLESALE.com Visit us at the Las Vegas ASD Tradeshow March 16-19, 2014 Las Vegas Convention Center Booth #SL4225 - 6 Booths Lower Level Sands South Hall "Head to the Back!"

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February 2014 | INDEPENDENT RETAILER


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Value & Variety Deals continued from page 46 new clients. It is a great place to meet a lot of people in a short period of time, show our customers our hot closeout deals and get orders.” The special minimum order at the show is $100.

Kole Imports 24600 Main Street, Carson, CA 90745 Toll Free: 800-874-7766 Email: email@koleimports.com Website: www.koleimports.com

ASD Booth SU1100

Promier Products Promier Products is a designer and manufacturer of high quality LED flashlights. The firm stocks about 90 different flashlights that are popular sellers in a variety of venues, including hardware, household goods and convenience stores. Promier recently introduced its Pro Series of tactical flashlights, available in several lengths and powers, from five inches long and 100 lumens, to

over a foot in length and 500 lumens. These flashlights contain high quality LED lights produced by market leader Cree®. “Five hundred lumens is very bright, making tactical lights useful in many circumstances like hunting and security,” reports Cody Grandadam, president. Made of aircraft aluminum, the products are packaged with alkaline batteries and have a three-year warranty. Wholesale is $2.45 to $20, and retail runs from $9.99 to $34.99. Promier’s tactical flashlights, like many of its products, arrive in a countertop display and are also peggable. “We are officially introducing our new Pro Series at the ASD show,” Grandadam shares. “We will also have penlights that use a brand new LED technology, making them much brighter than traditional LEDs. With only one booth at the show this year instead of two, we are sharing that savings with our customers and will be offering unbelievable discounts.” In addition to products, show attendees will be introduced to Promier’s new chief operations officer, Michael Wollack. “He is a huge asset to our team and ensures continued on page 52

Visit us the ASD Show, LVCC, March 16-19, Booth SU-3409

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Value & Variety Deals

Master Cutlery

continued from page 50 things run seamlessly. He makes sure sales reps have everything they need to present our products to customers, so our customers have everything they need to make the right buying choices.â&#x20AC;? Promier has been exhibiting at ASD for three years. â&#x20AC;&#x153;I like ASD because it helps us get in front of customers we normally would not be able to see,â&#x20AC;? Grandadam adds. â&#x20AC;&#x153;Many of our customers are owner/operators, and they canâ&#x20AC;&#x2122;t take off work to go to a lot of shows. They attend one or two shows a year, and ASD is one of them.â&#x20AC;?

Promier Products 312 5th Street, Peru, IL 61354 Tel.: 815-223-3393 Email: info@promierproducts.com Website: www.promierproducts.com

ASD Booth SU3159

Cutlery and knives always attract a great deal of attention at ASD trade shows. A regular exhibitor at ASD, Master Cutlery Inc. is a leading wholesale knives distributor with the largest product line in the industry. The family owned business is now in its 32nd year, and is committed to providing outstanding product quality and unique and original designs. Master Cutlery has more than 2,000 SKUs of pocket knives, with over 5,000 products in total, and introduces 50 to 75 new products every month. The companyâ&#x20AC;&#x2122;s product development team spends many months in research and development for each of its new items, focusing on the latest trends in style, function and materials in the ever-changing market. Master Cutleryâ&#x20AC;&#x2122;s vast inventory includes a large selection of exclusive officially licensed movie and television collectibles, as well as products for brands such as the United States Marine Corps (USMC), the U.S. Army and NBC Bravoâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Top Chef.â&#x20AC;? Master Cutlery is the only company that offers the authentic continued on page 54

MAKE MONEY! Itâ&#x20AC;&#x2122;s Quick & Easy 4HESEVERYEYE CATCHINGCOUNTERDISPLAYS EACHHOLDPEPPERSPRAYS 9OUHAVEDIFFERENT ones to choose from & THREEBESTSELLINGBRANDS

Come see us at the ASD Show, Booth SU-1749

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www.safetytechnology.com/displays.htm 52

February 2014 | INDEPENDENT RETAILER

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Value & Variety Deals continued from page 52 licensed replica of Michonne’s katana sword, used on the hit AMC TV series, “The Walking Dead.” The firm also just launched a line of exclusive official sword replicas from NBC Universal’s hit movie, “47 Ronin.” Master Cutlery is also known in the industry for its established brands in the military/tactical/ combat genre, with its most popular in-house lines being MTech Xtreme USA, MTech USA, and TAC Force. In hunting/outdoor/survival gear, its best selling brands are Elk Ridge, Jungle Master and Survivor. The firm also carries a full line of throwing knives and stars known as Perfect Point, as well as a complete product offering of martial arts, self-defense and security products. The hottest brand currently is Z-Hunter, which offers a collection of zombie themed apocalyptic knives, fixed blades and tools. Master Cutlery invites retailers to meet its team and see many

AmericasMart: The Butler Group, Bldg. 2, Suite 1212 Denver: Italiano Sales, Denver Mart, Suite 1151 Las Vegas: 1 Point West, Las Vegas Market, C-800 ASD Las Vegas, South Hall, Booth #SL3210 678-883-0381 54

February 2014 | INDEPENDENT RETAILER

Master Cutlery Inc.

ASD Booth SU3115

700 Penhorn Avenue, Secaucus, NJ 07094 Toll free: 888-271-7229 • Tel.: 201-271-7600 600 Email: sales@mastercutlery.com Website: www.mastercutlery.com

new and exclusive products at the ASD show. Visit Kole Imports, Promier Products and Master Cutlery at ASDLV next month, and walk away with popular merchandise at great prices. Whether you are looking for electronics, hardware, tools, flashlights or knives, you will find a huge assortment on display in the Value & Variety section of the show. ■

6255 W. Sunset Blvd, 19th Floor, Los Angeles, CA 90028 Toll Free: 800-421-4511 • Tel.: 323-817-2200 Website: www.asdonline.com


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CALL OUR EXPERIENCED SALES TEAM FOR VOLUME DISCOUNTS @ U.S. TOLL FREE: 1-866-824-0079 OR VISIT US AT WWW.SUNGLASSESPACIFICLINK.COM FOR UP-TO-DATE STYLES! ASD MERCHANDISE SHOW/SPRING Las Vegas Convention Center

March 16-19, 2014 Las Vegas, NV Booth Number: C3253 We Specialize In Developing OEM Products For Private Labels

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Top Gifts & Toys GIFTS AND toys are big sellers year-round for all kinds of celebrations, special occasions and birthdays. Top suppliers stay ahead of the game by keeping abreast of trends, and continually expanding their offerings of new products designed to sell. The following is a peek at gifts and toys being introduced this year and exhibited at the ASD show in Las Vegas, March 16-19, by Nostalgic Images, Big Mouth Toys and Opportunity Buys. These wholesalers are well-known for their creative ideas and novel products.

very desirable,” reports Bill Westrick, president. “While you don’t see as much die-cast in the marketplace as in the past, they are still highly popular.” Pieces include Tokheim vintage style gasoline pumps, trains, airplanes, Corvette, Cadillac, Pepsi, Pennzoil, John Deere and others. Each unit is about 3.5 inches long, and products are available in six-piece sets and individually. Many are shipped in a 24-piece display of one category that may comprise different models. “We offer very good value, price and display in all our products,” Westrick adds. Nostalgic Images obtained the diecast collectibles around the first of the year, and will feature them at the ASD show in March, along with Coca-Cola models and working collector train sets. In addition, the company will offer the improved Pocket Roaster external barbecue fork, now available with an 8-inch

Nostalgic Images Nostalgic Images offers a line of metal signs and other novelties, and recently acquired $2 million worth of Gearbox brand collectible die-cast pieces. “Gearbox is not in business anymore, and manufacturers are not making much die-cast, which makes these products

Shoes, Sandals, Slippers, Aqua Socks, Clog Shoes, Fashion Shoes, Boots & More!

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February 2014 | INDEPENDENT RETAILER

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glow in the dark handle. “That will be a big item for us at the Las Vegas show,” Westrick comments. Nostalgic Images has been attending ASD since the 1990s. “It has a variety of attendees, and everybody wants to find new items and get ready for a new year.”

Tel: (800) 505-5514 Fax: (410) 392-3731

25¢

each*

Everyday Cards

Nostalgic Images 26012 Nostalgic Road,, Defiance, OH 43512 ASD Booth Tel.: 419-784-1728 SU3604 Website: www.nostalgicimages.com

Big Mouth Toys Big Mouth Toys designs, creates and produces humorous novelty items. The company presently has more than 500 products, and introduces 30 to 50 new items per year, while retiring others. Steve Wampold, president and founder, is the personality behind the brand, but the company’s distinctive, and sometimes outrageous, products are also the result of a team that handles everything from product development to graphic design.

FREE SHIPPING ON ORDERS OVER $100 (NEW SPECIAL PRICES) Choose by design! Everyday Cards & Assortments, Spanish, African-American, Religious Cards and more! Wrapped Cards Now Available! *Everyday cards only Come see us at the ASD/AMD Show in Las Vegas, March 16-19, Booth # SU-3304

ASIA PACIFIC TRADING Welcomes Buyers From Surf Expo And The Sports Licensing Tailgate Shop To Visit Our Vast Collection Of Sunglasses And Eyewear @ www.aptcinc.com FREE COLOR

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BEST FASHION SUNGLASSES AT FACTORY PRICE! JUST TRY THE DIFFERENCE! Big Mouth Toys is debuting several items in 2014, including an expanded selection of garden gnomes, a popular line launched last year. “Gnomes are always top sellers, especially in the spring,” says Lynn Polaski, national sales account manager. “Regular garden gnomes have been around a long time, but ours are a little edgier, and continued on page 58

Visit Our Booth At Las Vegas ASD Show March 16-19 LVCC Central Hall

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Asia Pacific Trading Co., Inc. 5132 South Alameda Street Vernon, CA 90058 Tel: (323) 277-5951 Fax: (323) 277-5957 Toll Free: 1-800-635-5774 email: asiapacific@sbcglobal.net

6201 Biscayne Blvd. Miami, FL 33138 "SE HABLA ESPANOL" Tel: (305) 758-9914 Fax: (305) 751-9821 Toll Free: 1-800-325-3076 email: aptcfl@aol.com

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Top Gifts & Toys continued from page 57 they make people laugh.” Gnomes wholesale for $9, and retail for $18 to $20. Big Mouth Toys is also growing its assortment of comical coffee mugs, and recently introduced a ceramic three-piece set reminiscent of the “Rock-paper-scissors” game. The trio wholesales for $9. In addition, the firm is building new birdhouses, including one that replicates an outhouse, as well as salt & pepper shakers with a surprising twist. Another fun outdoor novelty item is the Sweet Cheeks seat cushion that has users “wearing” a thong and a tattoo on their backsides. It wholesales for $10. Big Mouth Toys regularly exhibits at the ASD shows, and will be in Las Vegas next month to meet up with old and new friends alike. “Buyers both small

Big Mouth Toys

ASD Booth

655 Winding Brook Drive, Suite 205 SL1501 Glastonbury, CT 06033 Toll Free: 800-592-0293 • Tel.: 860-659-8304 Website: www.bigmouthtoys.com

and large are at the shows, and we like the broad audience ASD has. We will be offering a ten percent discount on orders written at the show,” Polaski states. The minimum order is $100, and the company will break cases.

Opportunity Buys Inc. (OBI) Opportunity Buys Inc. (OBI) is a general merchandise wholesale distributor and importer of the exclusive OBI brand of decorations, candles, candle warmers, polyresin figurines and many more gift items. “Not only do we offer great quality items, but our price points are fantastic,” stresses president Tim Chocklett, who launched the company in 1994. “Our ceramic candle warmers are hot sellers, and we have them in a variety of sizes, colors, styles and patterns.” People like electric ceramic candle warmers because they are a safe alternative to burning candles, and do not produce a flame, soot or smoke. “Dream catchers and angel themed items are also very popular,” Chocklett shares. “People like things that give them hope.” Polyresin statues are also popular, and OBI has them in a

Visit Us At The Las Vegas ASD Show March 16-19, 2014 LVCC Booth # SL3048

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February 2014 | INDEPENDENT RETAILER


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wide range of motifs to meet differing tastes, including Southwestern, Down on the Farm, Nautical, Down in the Holler and Wild West. Many items retail for $10 to $30, and wholesale is about half of retail. OBI adds around 200 items annually, and will be showcasing many new designs in candle warmers, dream catchers and other gift items at ASDLV. â&#x20AC;&#x153;We attend the show to service existing customers and meet new customers, and to show retailers our new merchan-

OBI Wholesale/ Trippies Gifts 1515 Brookville Crossing Way, Indianapolis, IN 46239 ASD Toll Free: 800-894-2816 Booth Tel.: 317-353-6684 Website: SL1724 www.obiwholesale.com

dise. We offer show deals, but the biggest thing is the one on one attention we provide. We get to see customers who canâ&#x20AC;&#x2122;t make it to our showroom in Indiana.â&#x20AC;? ASDLV offers buyers a big opportunity to meet wholesalers and see their latest product introductions, as well as to take advantage of special show offers. This year, retailers will find classic die-cast cars, trains and planes, edgy gnomes, and fun figurines and candle warmers that offer quality and good profit margins. Whatâ&#x20AC;&#x2122;s more, with gift giving occasions occurring all year long, products in this category practically sell themselves. â&#x2013;

6255 W. Sunset Blvd, 19th Floor, Los Angeles, CA 90028 Toll Free: 800-421-4511 Tel.: 323-817-2200 Website: www.asdonline.com

Call Now For A Free Catalog

1-800-777-7656 Bifocal Sun Readers

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#1 Sunglasses Distributor Reading Glasses & Display (ARWIN$Rs(OUSTON 48sWWW02SUNGLASSESCOM I NDEPENDENT R ETAILER.com | February 2014

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Trendy Fashion Accessories FASHION ACCESSORIES offer numerous opportunities for sales in almost any retail setting. Today’s best sellers include cell phone covers, jewelry, hats and handbags, and are great impulse buys with good profit margins. Indie retailers can see the newest and most popular products from top suppliers at the ASDLV show, March 16-19, at the Las Vegas Convention Center. The following is a brief review of some leading exhibitors.

Reiko Wireless The number of active cell phones will reach 7.3 billion this year, largely attributed to the increasing number of users owning multiple devices. As a result, the demand for cell phone gear continues to rise, and can be a profitable category for retailers. Reiko Wireless Accessories wholesales a slew of cell phone accessories, including cases, covers, pouches,

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February 2014 | INDEPENDENT RETAILER

headsets, chargers and screen protectors. One of the hottest sellers is the hybrid holster combo, according to Annie Zhang, sales manager, and Reiko is expanding this line. The unique design combines holster, case and belt clip functions, with a selection that will accommodate most cell phones. Reiko has its own design team and leather factory, and manufactures many products. The firm is also developing a new leather wallet case. “Our new wallet case will be for all popular models and providers, including Apple, Samsung Galaxy, LG and Motorola,” Zhang states. The case protects the cell phone and can also carry credit cards, identification and cash. Wholesale will be $2 to $5, and retail around $12.99 to $19.99. Retailers can see these and other top selling products at ASDLV, where Reiko has been exhibiting for about ten years. “We go to the show because we want to meet continued on page 64


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Trendy Fashion Accessories continued from page 60 the general merchandise and kiosk retailers who attend,” Zhang notes. “We will have many show specials and promotions.”

Reiko Wireless Accessories 1218 Flushing Ave., Brooklyn, NY 11237 ASDLV Booth Tel.: 718-418-0077 Website: www.reikowireless.com SL4524 Goldfather’s Jewelry While cell phone accessories are relatively new products, jewels are a staple of human culture. Goldfather’s Jewelry Inc./GFJ Wholesale has been serving the industry for 30 years, and wholesales a wide variety of fashion jewelry, including bracelets, necklaces, anklets, rings and charms, many with cubic zirconia. The company is a leader in fine fashion gold layered and rhodium finished jewelry, along with chain by the inch. “Our core

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February 2014 | INDEPENDENT RETAILER

items are chain by the inch, earrings, charms and rings,” says David Pemberton, manager. “They are always top sellers, and we continually add new styles to keep our stock fresh.” Birthstone cubic zirconia rings, earrings and pendants are also popular, especially for Mother’s Day and other holidays, and Goldfather’s carries a selection of styles and colors. “We will be taking about 80 percent of our merchandise to the ASDLV show next month, and have several show specials, including a good selection of starter kits,” Pemberton shares. The firm has been attending ASDLV for close to 25 years. “Many shows are retail shows, but ASDLV is still a wholesale show. Numerous small business owners attend ASDLV, and those continued on page 66


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WHOLESALE

30 Years Serving Your High Quality Fashion Jewelry Needs

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Trendy Fashion Accessories

The company is expanding its line of western hats this year, and will be exhibiting much of its merchandise at ASDLV. J.R. Palacios has been attending the trade show for around 25 years. â&#x20AC;&#x153;Our presence at the show makes a lot of customers aware of our products,â&#x20AC;? states Jesus Palacios, marketing manager. â&#x20AC;&#x153;It is always a successful show for us, whether we get new customers or meet existing ones. Every year it seems we do more and more business at ASDLV.â&#x20AC;?

continued from page 64 are the customers we are looking for.â&#x20AC;?

Goldfatherâ&#x20AC;&#x2122;s Jewelry, Inc./ GFJ Wholesale ASDLV Booth 3870 E. Flamingo Rd., Suite A-2 #354 N2746 Las Vegas, NV 89121 Toll Free: 800-642-2545 â&#x20AC;˘ Tel.: 702-891-8836 Email: GFJWS@aol.com â&#x20AC;˘ Website: www.goldfathers.com

J.R. Palacios

J.R. Palacios In addition to cell phone covers and jewelry, hats and belts are perennial consumer favorites. J.R. Palacios, a family business that launched in 1981, manufactures and imports western hats and sombreros for men, women and children. The firmâ&#x20AC;&#x2122;s vast line of apparel and accessories includes leather belts and belt buckles, key chains, wallets, ponchos, serapes, maracas, Mexican arts and crafts, and more. J.R. Palacios is located in the Rio Grande Valley, the southernmost tip of Texas bordering with Mexico.

88BTIJOHUPO"WFt)BSMJOHFO 59

#7240

Rhinestone Hat Bands

or call for catalog 1-800-441-8268 -iiĂ&#x160;1Ă&#x192;Ă&#x160;Ă&#x152;Ă&#x160;/Â&#x2026;iĂ&#x160;>Ă&#x192;Ă&#x160;6i}>Ă&#x192;Ă&#x160;- Ă&#x160;-Â&#x2026;Â&#x153;Ă&#x153;Ă&#x160;UĂ&#x160;>Ă&#x20AC;VÂ&#x2026;Ă&#x160;ÂŁĂ&#x2C6;Â&#x2021;ÂŁÂ&#x2122;]Ă&#x160;Ă&#x201C;ä£{Ă&#x160;UĂ&#x160;6

Ă&#x160; Â&#x153;Â&#x153;Ă&#x152;Â&#x2026;Â&#x203A;Ă&#x160;ÂŁ{Ă&#x201C;Â&#x2122; Shantung Straw

Aligator Patch

Burnt Palm

#8340 Starting at $4.25

Â&#x203A;Ă&#x201C;xĂ&#x2021;äĂ&#x160;>Ă&#x152;L>Â&#x2DC;`Ă&#x160;UĂ&#x160;$12.50

Â&#x203A;Ă&#x201C;{Ă&#x17D;Â&#x2122;Ă&#x160;>Ă&#x152;L>Â&#x2DC;`Ă&#x160;UĂ&#x160;$23.75

Another popular accessory is the handbag, and retailers can expect the hottest and most sought after looks from Aliz International. This yearâ&#x20AC;&#x2122;s newest introduction, the continued on page 68

Gardner

#7242 $3.00 #7241

Aliz International

Order with us on our website: www.jrpalacios.com

J.R. Palacios Western Products 3ft to 12ft avail.

ASDLV Booth

221 W. Washington Ave., C1429 Harlingen, TX 78550 Toll Free: 800-441-8268 â&#x20AC;˘ Tel.: 956-421-2864 Email: jrporders@aol.com â&#x20AC;˘ Website: www.jrpalacios.com

#7396 $3.50

Leather Wallets Starting at $3.00

#7005 $13.50 Shantung Hat

#7265 $11.00

#7371 $14.00 SEVERAL WILD BILL STYLES TO CHOOSE FROM

Felt Hat

Â&#x203A;Ă&#x201C;{{äĂ&#x160;>Ă&#x152;L>Â&#x2DC;`Ă&#x160;UĂ&#x160;$18.00

#7330 $14.75

Â&#x203A;Ă&#x201C;{Ă&#x17D;nĂ&#x160;>Ă&#x152;L>Â&#x2DC;`Ă&#x160;UĂ&#x160;$15.50

100% Leather Belts Â&#x2C6;`Ă&#x192;Ă&#x160; iÂ?Ă&#x152;Ă&#x160;Â&#x203A;Ă&#x201C;äääÂ&#x2021;ä{Â&#x2021;Ă&#x201C;Ă&#x160;UĂ&#x160;$4.75

#7009 $6.00

#7102 $11.00

Fiesta Goods Belt Buckles

Baja

Ă&#x20AC;iĂ&#x192;Ă&#x192;Ă&#x160; iÂ?Ă&#x152;Ă&#x160;Â&#x203A;Ă&#x201C;äĂ&#x201C;Ă&#x2C6;Â&#x2021;äĂ&#x201C;Ă&#x160;UĂ&#x160;$7.25

Â&#x153;Â&#x2DC;VÂ&#x2026;Â&#x153;Ă&#x160; iÂ?Ă&#x152;Ă&#x160;Â&#x203A;Ă&#x201C;Ă&#x201C;nÂŁÂ&#x2021;äĂ&#x17D;Ă&#x160;UĂ&#x160;$10.00

#5456 Starting at $6.00 Call for Bulk Pricing

Authentic Puebla Dresses Call for #5628 Prices $2.25 #4000 $11.50

#3157 $5.00 >Â&#x2DC;`Ă&#x160;>Vi`Ă&#x160;Â&#x203A;Ă&#x201C;Ă&#x201C;nĂ&#x2C6;Â&#x2021;ä{Ă&#x160;UĂ&#x160;$8.25

/Â&#x153;Â&#x153;Â?i`Ă&#x160;i>Ă&#x152;Â&#x2026;iĂ&#x20AC;Ă&#x160;Â&#x203A;Ă&#x201C;Ă&#x17D;ÂŁÂ&#x2122;Ă&#x160;UĂ&#x160;$6.75 Ă?Â&#x153;Ă&#x152;Â&#x2C6;VĂ&#x160;*Ă&#x20AC;Â&#x2C6;Â&#x2DC;Ă&#x152;Ă&#x192;Ă&#x160;Â&#x203A;Ă&#x201C;äĂ&#x17D;Ă&#x2C6;Â&#x2021;äxĂ&#x160;UĂ&#x160;$10.25

66

#1342 Starting at $8.50

#3147 $4.50

February 2014 | INDEPENDENT RETAILER

Log on to: www.mexicangoods.net for all your fiesta needs


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67 Duke ImportsIIs An Officially Licensed Supplier of US Marines, US Army & US2014 Airforce Products NDEPENDENT R ETAILER.com | February


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Trendy Fashion Accessories continued from page 66 I Love Lucy Cartoon Collection of three handbag styles and a matching checkbook wallet, lets merchants add color and fun to their lineup. Four unforgettable I love Lucy Cartoon graphic designs are printed on both sides of each bag. The medium size shoulder bag has a top zipper closure, and a lined interior that features both an open slip and a zip pocket. In addition, Aliz has developed several new designs for its licensed Elvis Presley, Marilyn, Betty Boop, Audrey and Bettie Page handbag collections. The wholesale price is $8 to $18 per piece. “With their gorgeous printing, unique graphics and functional features, our celebrity licensed bags are always

Aliz International Inc.

top sellers,” says Rosanna Tran, president. The company also has a huge selection of trendy designer style bags, such as the Queen Collection Crown handbags and accessories. Aliz invites merchants to see an assortment of its products at ASDLV, a show the firm has attended for more than 20 years. “It is a great place for us to introduce our latest merchandise and to meet buyers face to face,” Tran comments. “ASD is the largest wholesale merchandise trade show, and we meet a lot of new buyers at each event.” Whether funky cell phone cases, traditional jewelry, entertaining handbags, or authentic Mexican and western wear, fashion accessories are popular sellers from coast to coast. Top suppliers stand ready to supply your store with high quality products that help turn a profit, and keep customers eagerly returning for more. ■

ASDLV Booth

11136 Satellite Blvd., Orlando, FL 32837 C2357 Toll free: 888-BUY-ALIZ (888-289-2549)) Tel.: 407-438-8816 • Email: info@alizhandbags.com Website: www.alizbags.com

6255 W. Sunset Blvd, 19th Floor, Los Angeles, CA 90028 Toll Free: 800-421-4511 • Tel.: 323-817-2200 Website: www.asdonline.com

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Popcorn & Micro Pleat Fashion Sizes range from Small to Queen

68

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February 2014 | INDEPENDENT RETAILER


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THE BIG SALE %(67%5$1'6Ř%(77(5'($/6

GRADED IRREGULAR T-SHIRTS

WHITE TEES WHITE S-XL

$12.98/DZ. Min.Order 6 Dz

7…ˆÌiÊÓ8]Î8 °°°°°°° $17.98/dz 7…ˆÌiÊ{8]x8]È8 °°° $18.98/dz

Pocket T-Shirts Graded Irregular Assorted Colors

-ʇÊ8 °°°°°°°°°° $18.98/dz Ó8ʇÊÎ8°°°°°°°°° $22.96/dz Min. Order 6 dz

Graded Irregular Youth Tees œÊœiÃÊUÊ œÊi˜`

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ASSORTED COLORS

Sweatshirts

S-XL

$13.98/DZ. $14.98/

Min. Order 6 Dz

2X, 3X, 4X Assorted Colors Ó8]ÊÎ8 °°°°°°°°°°$16.98/dz {8 °°°°°°°°°°°°°°°$17.98/dz

GRADED IRREGULAR T-SHIRTS BY COLORS

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Full Zipper Hooded Sweatshirts GRADED IRREGULAR ÃÃ̽`Ê œœÀÃÊ-‡8 $6.50/Pc

-ʇÊ8Ê°°°°°°°°°°°ÊÊ$15.98/dz Ó8Ê°°°°°°°°° °°°°°Ê$19.98/dz Î8Ê°°°°°°°°° °°°°°Ê$21.98/dz

ÞÊ̅iÊ œœÀÊ-‡8 $7.00/Pc

Min. Order 6 Dz

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Graded Irregular Polo Shirts "Ê" -ÊUÊ "Ê -]ʈ˜°Ê"À`iÀÊÎÊ â

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White ........... $10.90/dz Asst Colors .... $12.90/dz

SECONDS

Min. Order 2 Dz

À>`i`ÊÀÀi}Տ>ÀÊUÊ œÊœiÊUÊ œÊi˜` ÃÃ̽`Ê œœÀÃÊ-‡8 °°°°° $5.50/pc ÞÊ̅iÊ œœÀÊ-‡8 °°°°°° $6.00/pc ÃÃ̽`Ê œœÀÃÊÓ8‡Î8 °°° $6.50/pc ÞÊ̅iÊ œœÀÊÓ8‡Î8°°°°° $7.00/pc

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7…ˆÌiÊ-‡8°°°°°°°°°°°°° $15.80/dz 7…ˆÌiÊÓ8 ............... $18.80/dz

Min. Order 12 Dz

Hooded Pullover

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7…ˆÌiÊ-‡8°°°°°°°° $39.00/dz 7…ˆÌiÊÓ8‡Î8 °°° $44.00/dz ÃÃÌÊ œœÀÃÊ-‡8 °°°°°° $42.00/dz ÃÃÌÊ œœÀÃÊÓ8‡Î8°° $48.00/dz

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On The Web: www.ustsinc.com E-Mail: usts@ustsinc.com

I NDEPENDENT R ETAILER.com | February 2014

69


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INDEPENDENT

RETAILER T

Product Spotlight p g KERUSSO 10 shirt styles plus merchandise. Witty and powerful designs that embody the fun and friendship girls of all ages share.    sWWWKERUSSOCOM

KALAN Car Window Signs. Huge Variety. Plus Floor Display.   sWWWKALANLPCOM

PHILLIPS INTERNATIONAL INC Newest designs & hottest trends in mood jewelry, shark teeth, stainless steel, friendship bracelets, Rasta, shell, rhinestones & glitz, zoo & aquarium and more.   sWWWCOOLJEWELSCOM

SIGNDOLLS.COM SIGN WAVING Mannequins. â&#x20AC;&#x153;Set It & Forget It Advertisingâ&#x20AC;?. Mannequin will save you OVER $3,000/Month!   sWWW3IGN$OLLSCOM

THE EXTRA MILE Licensed sports products: NCAA, NASCAR, MLB, NCAA, NHL, and NBA. 518-383-9084 WHOLESALECENTRALCOM%XTRA-ILE

LUXURY LITES Quality is our priority. We offer many exceptional products on our website including our flagship product, the E hookah, as well as high quality ecigarettes.   sLUXURYLITESCOM

STAR CUTOUTS Justin Beiber, The Chippendales, The Walking Dead & The Royal Family. Cardboard standup are made of heavy cardboard and photo quality picture.   sWWWSTARCUTOUTSUS

SPORTULA PRODUCTS We don't just sell spatulas, coasters, and barbecue sets. We connect brands with lifestyles.    sWWWSPORTULACOM

70

February 2014 | INDEPENDENT RETAILER


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KIDZ STUFF INC Brand new exciting company that is changing the way parents care for their children. From sunburn to insect bites, our innovative wellness products are designed to solve everyday problems.   sWWWSHOPKIDZSTUFFCOM

OPPORTUNITY BUYS Home decorations, candles, polyresin figurines, gift items and much more.   sWWWOBIWHOLESALECOM

SIMPLY SOUTHERN TEES We are the leading producer of charming t-shirts and innovative gift products. We can help you maximize your sales to these loyal customers.   sWWWSIMPLYSOUTHERNTEESCOM

MAD MAGS MAGNETS Whimsical car magnets for every occasion - from Halloween & Christmas to New Bride or New Driver and Pets. Made in USA - great hostess and teacher gifts!   sMADMAGSMAGNETSCOM

FPI - FORTUNE PRODUCTS Real Wax LED Candles. Realistic Flame Effect. 800-345-4833 WWWFORTUNEPRODUCTSCOM

PATTER'S COLLECTIBLES Wholesale distributor of Officially Licensed NFL, NCAA, MLB, NHL & NBA merchandise. We offer jewelry, car accessories, flags & other novelty items from all the top manufacturers in the business.   sWWWPATTERSCOLLECTIBLESCOM

KIDKUSION INC. Child Safety is KidKusion's specialty. Parents look to KidKusion for it's quality and easy to use products. KidKusion provides several sizes and thickness of foam products that are available in off white, brown and black to work with every decor.   sWWWKIDKUSIONCOM

PONTIAC 11 Perfect Gift for your iPad or Macbook obsessed. Unique accessory you wonâ&#x20AC;&#x2122;t find anywhere else.    sWWW'O4ABLET3TORECOM

KAY BOTIQUE LLC Hair accessory wholesale supply store. Great selection of quality wholesale hair bows, hair clips, headbands, kufi hats, waffle hats, embellishments, tutus, wings, stem less flower heads, photo props, special occasions & so much more.   sWWWWHOLESALEGIRLSCOM

I NDEPENDENT R ETAILER.com | February 2014

71


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feature Spring Apparel Forecast SMART APPAREL retailers often carry a mix of traditional and trendy styles. Fashion forecasts for Spring 2014 include a continuing love affair with a few of last year’s favorites, such as animal prints and classic black and white combos. In addition, retailers will see expanded offerings of knitted tops and bottoms in bold prints, as well as cool solids. Also popular with many of today’s designers are boxy, cropped jackets and tops in a plethora of prints; billowy wide leg trousers; and feminine tea-length dresses and skirts. A rainbow of pastels will be in vogue, from minty green to delicate lilac, along with stark stripes and fun florals. Independent Retailer offers an exclusive look at the latest fashions from top suppliers, just in time for spring.

Boulevard Apparel Group As a leading seller of branded and non-branded clothing at clearance prices, Boulevard Apparel

by Gloria Mellinger

Group is on trend with a large assortment of knits and woven apparel in the hottest looks and colors for spring. “We have many styles of knit shorts, dresses, mini skirts and bottoms in several colors, and we expect them to be top sellers this spring,” states Eugene Kaplan, a partner. “Black and white prints are dominant going forward, and we anticipate that several patterns in this combination will be popular as well.” Boulevard Apparel offers an array of tops, bottoms and dresses in other stylish patterns such as houndstooth, vertical stripes and stripe/crisscross patterns, and camo. While wide leg trousers make a bold statement, skinny pants will remain a staple in every woman’s wardrobe, Kaplan predicts, and Boulevard Apparel maintains a large assortment in several colors and prints. The firm also has an inventory of feminine tops with asymmetrical hems and bared shoulders, and short sleeved and sleeve-

LICENSED T-SHIRTS Rock, Reggae, Novelty & More! Stickers, Patches & Flags Too!

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Metal, Alternative, And Current Rock Artists And Bands

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BACKSTAGE FASHION 72

February 2014 | INDEPENDENT RETAILER

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less tops with decorative lace, applique, drawstring and beaded chain around the neck and sleeves. Boulevard Apparel has no minimum dollar order, but retailers must buy merchandise as packaged, which is generally six or 12 items per pack. “We have a great selection, and the best prices in our industry,” Kaplan notes.

Boulevard Apparel Toll Free: 866-967-5919 Email: sales@blvapparel.com Website: www.blvapparel.com

OFFPRICE Booth 3223

Oriental Apparel Offering both favored and fresh looks at affordable prices, Oriental Apparel Inc. has handpicked a broad selection of clothing for the upcoming season. Owner Ling Yuan expects ladies’ tops with decorative details to be popular, and has brought in a large selection of lightweight shirts with beads in several styles. One fun look is the “beaded hot top with triangle,” which is a halter top with fringe along the bottom. It is available in several sought after colors, including teal, pale pink,

lime green and bright orange. Another beaded look that capitalizes on multiple trends is a knit spaghetti strap top that comes in a variety of black and white patterns. Oriental Apparel also sells beaded Latina tunic tops and beaded triangle shawls, which are sheer and elegant, and can also be worn as scarves. An ongoing favorite Yuan expects to remain popular in the upcoming months is the popcorn shirt. Ideal for traveling, these shirts are lightweight, easy to hand wash and dry, and they stretch to fit almost anyone. Popcorn tops come in a wide variety of colors, including slate blue, emerald green, lavender and bright red. “We add new colors all the time,” Yuan points out. The wholesale price for popcorn tops is around $5 to $8. “We also have nice handmade capes which we expect to sell continued on page 74

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I NDEPENDENT R ETAILER.com | February 2014

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feature Spring Apparel Forecast continued from page 73 well in spring,” Yuan continues. They are 35 percent cotton and 65 percent polyester, and have silver-like threading. Wholesale is $24. Retail prices are generally keystone and up, and Oriental Apparel’s minimum order is $200.

Oriental Apparel Inc.

OFFPRICE

1717 Ranger Ave., Unit D, Deland, FL 32724 Booths Tel.: 386-383-2618 • Fax: 386-740-0080 3100-3103 Email: orientalclothes@bellsouth.net Website: www.wholesalecentral.com/orientalapparel

Milan Clothing Milan Clothing Inc. launched in 2001, and sells first quality merchandise, primarily for children. Around 90 percent of the company’s clothing is in girls’ sizes 4 to 14, and boys’ sizes 4 to 18. There are also some items available for infants, toddlers and men. The firm manufactures its own line of clothing, and also

74

February 2014 | INDEPENDENT RETAILER

sells closeouts. “We produce basic necessities in kids’ clothing, like school uniforms, pants, tops and denim jeans, and we buy overstocks from overseas and resell them to the secondary market,” explains Sheryl Paras, office/sales manager. Milan Clothing’s denim styles are basic, but each season the firm enhances the look with fashion forward details. “We started out with plain skinny denims, and because of the trends we added rhinestones, and then added adjustable lace,” Paras shares. “We add little tweaks every year, depending on the demand. For the February OFFPRICE Show, we will have around 6,000 printed leggings, which is a trend tweens started last year. Normally trends with tweens last a year to a year and a half.” The company also offers great customer service, Paras adds. “We do everything on a personal level, even if our customers order online. Everyone, regardless of size, gets continued on page 76


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GO TABLET

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1.888.777.5541 www.impormexico.com Hundres of Belt Styles; We Use Leather Only Plus Charro and Horse Accessories, Mexico Styles. Accesorios Para Charreria / Huaraches-Sandals, etc.

Perfect Gift for the iPad or Macbook Obsessed. Unique Accessory Not Found Anywhere Else. Call Now and Mention Independent Retailer for February Pricing Special (Expires 2/28/2014)

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feature Spring Apparel Forecast continued from page 74 star treatment. If an item is not right, we will exchange it or issue a refund.” The minimum order is the box size, which is generally six pieces for items the company manufactures, and a 24-piece case pack for closeout merchandise. Milan Clothing will also drop ship.

Milan Clothing Inc.

OFFPRICE Booths 723-725

Tel.: 323-265-7330 Email: info@milanclothinginc.com Website: www.milanclothinginc.com

SOB Clothing SOB Clothing Inc. is a wholesaler of fashion apparel for women, men and children. The company sources branded and non-branded off-price merchandise in several categories, including dresses, tops, bottoms, activewear, plus sizes, intimates and swimwear. SOB buys excess inventory, cancellations and closeouts, and wholesales in bulk quantities at discounted

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prices. The company has acquired a large assortment of today’s trending wide leg pants, in hot solids such as coral and royal blue, and prints like black and gray. They wholesale for $7.50 a pair. Another look expected to be popular in upcoming seasons is the strapless dress. SOB Clothing offers strapless dresses in several designs, including a black flowing scarf style skirt with gold bodice and sequined yoke that wholesales for $8.50. A top that incorporates several current looks features a round neckline, cap sleeves, hi-low hemline and leopard print. The firm also has items in chevron and other animal prints that are expected to continue to sell well this spring. SOB is also stocking lots of fun and

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feminine apparel with ruffles, lace, peplum and cutouts. Today’s hot trends also translate to kids’ wear, and the company has kids’ tops and bottoms with stripes, dual tones, dots, plaids and animal prints. Wholesale for kids’ tops starts at around $6 each. While there is no minimum order, special discounts are applied to high volume purchases.

women and children that includes Marvel, Looney Tunes, Ford and many others. New arrivals include Trukfit hats, Baby Phat pants and The Hundreds hoodies. The urban customer wants to be noticed, Ebby Davood says. The hip-hop market moves quickly, and Steal Deal does research to stay on top of changes. The company does not have a minimum order.

Fashion House LA dba SOB Clothing

Steal Deal

1504 S. Main St., Los Angeles, CA 90015 OFFPRICE Toll Free: 888-958-6467 7 Booth Tel.: 213-749-2324 917 Website: www.fashionhousela.com

Tel.: 323-581-8051 Email: maggie@stealdeal.com Website: stealdeal.com

Steal Deal Merchants looking to carry edgy apparel this spring should consider hip-hop and urbanwear wholesaler, Steal Deal. Brothers Michael and Ebby Davood launched the company in 2002, and they now carry around 2,500 items. The firm’s apparel line includes hats, shirts, hoodies, jackets, pants, socks, shoes and accessories such as sunglasses and backpacks. Products are both branded and non-branded, and Steal Deal is constantly searching the market for the latest trends from the most popular designers in urbanwear. The firm carries Adidas, Finally Famous, The Hundreds and Filthy Dripped, to name just a few brands. There is also a line of licensed printed tees for men,

OFFPRICE 5716 Alba St., Booth Los Angeles, CA 90058 Toll Free: 800-416-6149 9 2823

From figure forming knits and ultra feminine tops, dresses and skirts, to boxy, cropped jackets and outrageous urbanwear, indies have many options to build or supplement their inventory. The apparel industry is constantly fluctuating, and retailers that go along for the ride can find it exhilarating and lucrative. Learn more about Boulevard Apparel Group, Oriental Apparel, Milan Clothing, SOB Clothing, Steal Deal and other apparel suppliers at the OFFPRICE Show, February 16-19, at the Sands Expo and Convention Center in Las Vegas. ■

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apparel Fashion Week in Las Vegas THERE IS always something new at trade shows. No matter the industry, exhibitors strive to show off the latest and greatest products. For apparel retailers, offering customers new products, lines, and looks is a must. There is no better place to find the latest hot products than Fashion W eek in Las Vegas. With several fashion and apparel industry trade shows in town, retailers are able to see an abundance of items in a short period of time. Merchants who primarily carry footwear, for example, can find new accessories such as belts, wallets, purses, bags or scarves to add to their mix. â&#x20AC;&#x153;We always encourage buyers to try something new while they are at our show,â&#x20AC;? says Stephen Krogulski, CEO of the

by Todd Fabos

OFFPRICE Show. â&#x20AC;&#x153;Trade shows are a great way to find new items, and our exhibitorsâ&#x20AC;&#x2122; products are often available for up to 70 percent below wholesale prices.â&#x20AC;?

Convenient buying Around 20 trade shows are held in Vegas during Fashion Week in February. â&#x20AC;&#x153;All the segments of the industry are covered,â&#x20AC;? Krogulski notes. OFFPRICE, as well as the shows that make up Modern Assembly, take place at the Sands Expo. Meanwhile, the MAGIC Market Week shows take place at the Las Vegas Convention Center and Mandalay Bay. Retailers will also find shows at Rio and Ballyâ&#x20AC;&#x2122;s. â&#x20AC;&#x153;For the convenience of all of our buyers, we offer complimentary shuttles to

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the Las Vegas Convention Center, Mandalay Bay and Rio, making it easier than ever to visit every Fashion Week show,â&#x20AC;? Krogulski comments. â&#x20AC;&#x153;The convenience and selection of merchandise makes it easy for retailers in the apparel industry to bring new products back to their customers.â&#x20AC;?

Dangle new products When retailers plan to sell a new item they have not carried before, Krogulski recommends testing the product first, and introducing it during a large sale. If the new product was sourced at a low price, retailers can dangle it as a promotional item to get customers to stop, take notice and shop at the store. If the new product carried a higher original price point, by introducing it during a sale when other items are deeply discounted, customers may be inclined to add it to their cart if they feel they are getting a great deal on a sale item. With many holidays on the calendar, consumers are always shopping for gifts for others and themselves. Retailers can give buyers a reason to choose their stores by keeping shelves and racks stocked with fresh, new products. Most advertisements from retailers tout excellent prices and new merchandise. Shopping the Fashion Week trade shows in Vegas allows storeowners to accomplish both goals with relative ease. â&#x2013; Todd Fabos is the Marketing and Publishing Manager for the OFFPRICE Show. OFFPRICE is an apparel industry trade show featuring products typically available for up to 70 percent below wholesale prices. The show takes place in Las Vegas every February and August. Fabos can be reached at 262-782-1600 or tfabos@offpriceshow.com.

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apparel T-Shirts are Top Sellers T-SHIRTS ARE a $24 billion business in the U.S. and Canada, accounting for sales of about 1.5 billion T-shirts and similar items, according to a recent report. They are number one sellers in many types of retail outlets. Boulder Canyon Apparel LLC, owned by Matt and Pamela Franklin, features a large assortment of T-shirts and other clothing with unique designs. With 20 years of experience in resort wear sales and retail, and more than ten years of screen-printing expertise, the team performs all design and printing functions in its Glendale, AZ factory.

Wildlife to Route 66 Boulder Canyon Apparel has a selection of more than 5,000 designs, from conservative to current. “We choose our designs based on the trends and what we think will be popular sellers for our customers,” states

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Matt Franklin. “We are tuned in to what celebrities are wearing and what is selling in the malls, and we translate that into what works for the resort wear market. Purple is the hot color now, and we expect it to continue to be strong in spring and summer.” Boulder Canyon Apparel is known for its custom, hand drawn artwork and illustrations. “We have a little bit of everything, including realistic wildlife such as elk, moose and bears,” Franklin continues. We also have custom designed layouts that include mountains, southwest, zoo and coastal themes. We have a very popular line of designs around Route 66, which is the famous highway that runs from Chicago to California. Our large variety of merchandise options meets the needs of any store owner.” The company has three generations of roots in the souvenir and gift industry, and special-

Be sure to check our NEW Items Frequently, we add new items weekly. Because we add so many new items our website is our only catalog

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izes in programs for national park concessionaires, airports, zoos and family retail stores.

SAMPLE PACKAGE $300

We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.

First quality brands

We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular & Plus Size.

Boulder Canyon Apparel offers a vast selection of items for men, women, youth and infants, including long and short-sleeved T-shirts; sleeveless shirts and tank tops; sweatshirts and hoodies; athletic wear; polos; onesies; and aprons and tote bags. All merchandise is first quality major brands such as Gildan, Delta, Anvil, Bella, Champion, Fruit of the Loom, Hanes and Jerzees. The company

We also carry Belly Dance & Zumba outfits in lots of different styles. We Carry Winter Sweaters & Jackets at Moderate Prices

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321 Olympic Blvd., Los Angeles, CA 90015

Phone: (213) 624-9728s(213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com

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Tel.: 623-572-9933 â&#x20AC;˘ Fax: 623-572-9966 Website: www.bcaresortwear.com

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offers both imported and made in USA products, as well as organic fabrics. â&#x20AC;&#x153;We offer good quality apparel, fair prices and excellent customer service,â&#x20AC;? Franklin adds. The minimum order is four dozen of one design, and retailers can mix garment colors and styles. Wholesale prices are based on quantity, and profit margins are 100 percent or better. â&#x2013;

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Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703

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jewelry & accessories Jewelry As Good As Gold HIGH QUALITY fashion jewelry is always in style, and retailers who work with creative suppliers will see swift sales throughout the year. Gold plated and two- and threetone rings and pendants, frosted with semi-precious stones, are among today’s most chic looks. As a fashion jewelry designer and producer for more than 40 years, GM Manufacturing offers these and other trending looks. Its mega line for women, men and children includes more than 300,000 charms in dozens of categories, such as religion, music, animals, angels, sports, names and more. Many charms are fashioned in the highly popular two-tone combination of gold and rhodium, as well as the three-tone blend that includes rose gold. Several pieces also have CZ. The company creates thousands of necklaces, chains, rings and toe

rings, earrings, bracelets and name plaques, and an exclusive assortment of bangles, cuffs and rings with semi-precious stones. Additionally, GM Manufacturing can replicate any item that a retailer wants mass produced, and can create laser picture charms out of any picture supplied.

Religious and semiprecious top sellers “We make distinctive jewelry; everything from conservative to bold fashions, and we specialize in custom pieces,” states owner and manager Vivian Mekhael. “Religious charms are huge sellers, especially in the southern U.S., and a big trend across the nation is jewelry with semi-precious stones. Retailers often bring us semi-precious stones, and we create unique charms and necklaces just for them. We are also selling a lot of rings and bracelets in different

171 Mace Street, #A2 Chula Vista, CA 91911 T: 619-425-5820 F: 619-425-0382 gm-mfg@sbcglobal.net

gmmfgjewelry.com

ALL OF OUR ITEMS COME WITH A LIFETIME GUARANTEE. We can duplicate anything, customize anything and we constantly make new designs. We have thousands of charms, hundreds of rings, earrings, bracelets, rosarios, chains and 2-3 tone items. We have them for men, women and children. Please e-mail or call with any questions. 82

February 2014 | INDEPENDENT RETAILER


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styles and colors.” GM Manufacturing stays on top of changing trends, and introduces new styles each month. “Gold plated pieces and the gold and rhodium combination are very popular, because they are less costly than gold but are still very elegant,” Mekhael continues. The products’ base metal is brass. “The quality of our products is superb, and we guarantee everything for life. Our jewelry will not chip or fade. Items from China do not even come close. We have merchants come to us from all over the country, because our products and service are unbeatable.” The firm’s manufacturing facility is in Tijuana,

Mexico, and products ship from its warehouse in Chula Vista, CA.

Margins five times wholesale Wholesale ranges from $.98 to $150 per item, with the high end being for exclusive custom pieces. Average wholesale is $2 to $3 for charms; $3 to $5 for bracelets; and $1 to $4 for rings. The lowest markup is keystone, and sellers can easily triple the wholesale price, according to Mekhael. “A piece that wholesales for under $1 can often net a seller $5.” The minimum order is $200, and price breaks are offered on $500 orders and up. GM Manufacturing is in the process of developing display cases. The company will exhibit at ASDLV, March 16-19, and will offer show specials and discounts. ■

GM Manufacturing 171 Mace St. #A2, Chula Vista CA, 91911 Tel: 619-425-5820 • Fax: 619-425-0382 Email: gm-mfg@sbcglobal.net • Website: gmmfgjewelry.com

Look what Wholesale Gem and Jewelry Trade Shows are coming up!

2014 Dates

glwshows.com Tucson, AZ February 1-14, 2014 GEM Mall 4475 S.Country Club Road, 1-10 at Palo Verde Rd. Exit 264B, Tucson, AZ 85714

Tucson, AZ February 6-14, 2014 HOliday Inn/Holidome 4550 S. Palo Verde Road, I-10 at Palo Verde Rd Exit 264B, Tucson, AZ 85714

Gem & Lapidary Wholesalers, Inc. *°"°Ê œÝʙnÊUʏœÀ>]Ê-ÊΙäÇ£‡ää™n

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Asheville, NC ............ ......................January 7-8 Orlando, FL....................... .......January 10-11-12 Tucson, AZ .............. .....................February 1-14 Minneapolis, MN ............................March 30-31 Livonia (Detroit), MI...........................April 4-5-6 Chicago, IL......................................April 9-10-11 West Springfield, MA ........................April 25-26 Orlando, FL.........................................May 2-3-4 Franklin, NC.......................................May 9-10-11 Livonia (Detroit), MI.........................July 18-19-20 Franklin, NC................................July 24-25-26-27 Spruce Pine, NC......................... July 31-Aug. 1-2-3 Tucson, AZ ....................... .......September 4-5-6-7 Minneapolis, MN ...................... September 28-29 Livonia (Detroit), MI........................October 3-4-5 West Springfield, MA .................. ...October 10-11 Asheville, NC .................... .............October 21-22 Orlando, FL................................October 24-25-26 ***Dates are Subject to Change***

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jewelry & accessories On Trend Jewelry Accessories FROM THE simple to the ornate, your customers will be sure to make a statement with todayâ&#x20AC;&#x2122;s popular jewelry accessories. Whether they want to dress their looks up or down, be sure to offer a range of styles for canâ&#x20AC;&#x2122;t miss selling opportunities. The following is a peek at the latest looks in jewelry accessories.

Gold tones Gold plated jewelry has made a comeback, and is passing silver by a mile as a really hot trend. Mixing and matching gold and rose gold, and also silver and bronze, can be a very big hit, too.

Neck candy Statement necklaces are a continuing trend in both bejeweled and plain styles. Retailers should sell necklaces that are multi-faceted in bright colors. Popular

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details include faceted diamond-like looks and white pearl-like designs. Floral touches and flower shaped petals are also a big fashion hit. Simple gold plated chunky necklaces in different chain lengths are another popular statement piece. Encourage your customers to wear different lengths and styles of necklaces to add another dimension and more depth to an outfit. Layer a chunky cable with a jeweled statement necklace. The arrow style is also hot, as well as a simple bar or circle on a chain. Modest pieces for everyday, and bold necklaces for that special event are just what your customers will need.

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Arm party Layering bracelets with all gold or all silver tones for a fun arm party are sure to be a hit. Adding in a bracelet style watch is another way to add to that arm party. All gold tones are really hot, but silver is in, too. Your customers will love the large face watch style, paired with an army of bangles, and layering is always in style.

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Rings Last but not least, add a few rings to your merchandise offerings. Scallop and triangle shaped rings and stacked thin bands are big hits. The simpler the better! With the right accessories, your customers will make a statement and you will rack up sales. Whether shoppers want to be subtle or bold, it is super easy to offer both options this season. ■ Tana Hallows, the founder of Mom’s Best Network, has over ten years of experience in product design and development. She stays on the cutting edge of current and future trends. Hallows is a mom of five, and a lover of style, sweets, and empowering others. To follow her along in her journey, visit momsbestnetwork.com, and share in the day-to-day fun on Instagram @ momsbestntwk.

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jewelry & accessories Hot Looks in Sunglasses SUNGLASSES ARE popular accessories year round, as they are both functional and fabulous. Not only do they enable consumers to make fashion statements, they also can protect eyes from harmful UV rays. Solar Sunglasses carries 300 to 400 styles for women, men and children, including a line of biker glasses. “I’ve been selling some styles for six or seven years that are always popular,” says owner Jay La Voe. “We also continually add new styles. We look at what celebrities are wearing, because that’s where the trends get started. Ultimately, people buy what they like, and what looks good on them.”

Wayfarers, Aviators, DG & XLoops Wayfarers and Aviators have been popular on and off for several decades, and are trending again for 2014. “Today, animal, geometric and floral prints and

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February 2014 | INDEPENDENT RETAILER

neon color Wayfarers are in. For Aviators, colored arms and mirrored lenses are updated and popular,” La Voe shares. One of Solar Sunglasses most popular brands is DG, which comprises 80 to 100 models at a time. “DGs are top sellers because they are high quality and have the attractive DG logo. Women really like them,” La Voe continues. “For men’s sports looks, XLoops are strong sellers, and the LOC brand is very popular with men who like dark lenses. These brands offer a higher perceived value than ordinary glasses on the rack.” Solar Sunglasses carries several brands and styles of biker glasses, which are generally a wraparound look that is padded to block the wind. The firm recently expanded its assortment of polarized lenses because people want to protect their eyes. It also carries printed party glasses, continued on page 88


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jewelry & accessories Hot Looks in Sunglasses continued from page 86 called “Fun Glasses,” which have branding like Beach Blast and July 4th Fireworks. Fun Glasses also can be customized for fundraising or special events. “Anywhere there are eyes, you can sell sunglasses,” La Voe stresses. “They offer retailers low costs and high profits.” Solar Sunglasses’ models wholesale for $18 and up per dozen. “If retailers sell just two pairs at $10 each, they make the cost of the entire box back and the rest is profit,” he notes. La Voe also suggests that retailers sell sunglasses with incentive pricing, such as one for $10, two for $15, and three for $20.

Customer care

in their ZIP code. I am very accessible, and buyers can always get me on the phone. Even if they want to place an order online, I will discuss their orders with them. I am not interested in a one-time sale, but in building long-term relationships. We believe our customers’ success is our success.” There is no minimum dollar order amount, but retailers must buy at least one dozen glasses, which generally includes an assortment of lenses and colors. La Voe recommends that retailers start with around ten dozen styles to suit a variety of shoppers’ tastes. Solar Sunglasses is presently offering a startup special of 12 dozen glasses (144 pairs) for $325, which includes a 36-piece counter display. The company will be exhibiting at ASD Las Vegas, March 16-19, at booth C2739. ■

Solar Sunglasses

La Voe has been in the sunglasses business for more than 15 years. “We believe in old-fashioned values, and enjoy helping our buyers,” he notes. “We can tap into our database and tell them what is trending and selling

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4770 Navarre Rd., SW, Unit B, Canton, OH 44706 s Office Hours: Mon. – Fri. 9-5 EST 88

PET SUPPLIES

Email: ywengwholesale1@yahoo.com


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What’s New at Hua Fu? HUA FU International Trading Corporation, launched in 1997 in New York City, wholesales women’s handbags, scarves, sunglasses and wallets. “Nothing is more important to our business than a satisfied customer, so all our bags and accessories are made of the highest quality materials and workmanship,” says Erxi Chen, owner. Hua Fu continually expands its line, and recently added several new bags in trendy colors such as purple and orange. The firm also has the hip threein-one bags available in multiple styles and colors. “The three-in-one bags, also known as a bag-in-a-bag, are really popular right now,” Chen declares. “These bags can be used as a tote, and have a compartment inside that can be taken out.” Three-in-one bags come with a long strap that can be put on either the large or small bag so they can be used as crossbody bags. “The larger bags are big enough that women can throw everything in them, from sunglasses to iPads, and they are great for work,” Chen points out. Each bag includes an extra pouch for smaller items such as keys that can be used as a

wristlet. Wholesale is from $15 to $19, and retail is double to triple wholesale. “Our two tone bags also continue to sell well and, in the coming months, lightweight, silky soft scarves in a variety of prints, such as Chevron, will be top sellers,” according to Chen. For spring and summer, Hua Fu is also introducing a new line of around 200 pieces of costume jewelry in casual styles as well as with semi-precious stones, which will wholesale for around $3 to $10 apiece.

Specials, coupons and notifications “We invite merchants to visit our website to see our current inventory and place orders,” Chen adds. The website also has online specials of up to 80 percent off their regular wholesale prices on certain items. Retailers can also subscribe to Hua Fu’s mailing list, and receive new arrival notifications and sale promotions. If retailers “Like” the company on Facebook, they will get exclusive coupons. While many customers order online, others also enjoy the opportunity to visit the company’s Sixth Avenue showroom. “We are open seven days a week from 9 a.m. to 6 p.m., so it is really convenient for our customers to shop with us,” Chen asserts. The minimum order is $50, volume discounts are available, and Hua Fu usually ships orders the same day. ■

Hua Fu International Trading Corporation 875 6th Ave., New York, NY 10001 Tel: 718-264-0888 • Fax: 718-264-9828 Email: customerservice@huafu.org Website: www.huafu.org

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web profits 3 Most Important Pages on Ecommerce Sites TO BE successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion. Each and every website layer must operate as a single cohesive unit. Store owners may wonder where to focus improvement efforts, or what objectives to target first in an effort to increase conversion. Because each business varies, every situation needs to be analyzed in order to develop an action plan for improvement, based on unique circumstances and objectives. The best route is to let website analytics dictate where to begin. There are at least three places to consider focusing attention when seeking website improvement: the home page, product pages and checkout pages.

by Eric Leuenberger

Home page Oftentimes, unless paid search or SEO efforts dictate otherwise, the home page of a website is where a bulk of visitors will end up at some point, if not right from the beginning. The home page needs to effectively speak to visitors in such a way that they desire to delve deeper into the site. If they do not move past the home page, which is often indicated by high website bounce rates, they are not getting to the product pages. If they are not getting to the product pages, they cannot add an item to their cart. If they do not add an item to their cart, obviously they will not checkout. It is that simple. The home page should, at the very least, give visitors multiple options for accessing the products in the store, and should also have some room reserved for

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the latest promotions. Websites with high home page bounce rates should focus efforts there, with the single objective of getting deeper visitor penetration into the site, as in increased page views and longer time spent on the site.

Product pages Product pages are where most information is gathered and questions are answered, ultimately leading buyers to add items to their carts. Proper placement of descriptions, persuasive copy, photos and customer assurances will result in visitor action. The final goal of a product page should be to get the user to add an item to the cart.

Checkout pages Once an item has been added to a visitor’s cart, the only way they can get out of your store with that product is through the checkout, unless they decide to complete the sale by telephone. The checkout process is critical, and it should always be monitored for abandonment rates using website analytics. Setting up a funnel and associated goal in Google Analytics for this process

works well to keep track of its effectiveness. Keep an eye on the points where people abandon their carts, so they can be refined to take advantage of future opportunities. For multi-step checkouts, smaller goals at each step may likely need to be monitored, in order to achieve the final objective. Abandonment points reported by the tracking funnel will indicate where and what these smaller goals should be. The list of pages provided here is only a starting point for organizing an ecommerce approach, and changing one will not always guarantee results. Retailers must interpret analytics to determine which pages need attention. Make alterations first to the most problematic pages, as reported by analytics. In doing so, you will be gradually building a “trail to the sale,” which will lead visitors down a specific and intended path toward the end goal. ■ Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC, whose products and services help store owners and operators increase traffic, maximize ROI, decrease expenses and increase revenue. He can be contacted online at TheEcommerceExpert.com, or call 866-602-2673.

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web profits Affiliate Marketing: A Key Part of Promoting Your Business AFFILIATE MARKETING is a type of performancebased marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website. Traditional advertising methods like pay per click, Google AdWords and direct mail pieces require payment upfront for any campaigns. For independent retailers, affiliate marketing can be a valuable addition to an existing marketing plan to reach new customers.

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by Michael Auger

Use aî&#x20AC;&#x20AC;liate tracking Affiliate marketing can seem complex, but it is not. In the most basic form, it comes down to having other websites push traffic or visitors to your online store. Having an ecommerce platform that easily integrates with affiliate tracking is key. Using affiliate tracking software like iDev Affiliate, Post Affiliate Pro 4 or HasOffers Affiliate Tracking, in conjunction with your online store, allows for easy tracking and payment to those entities that send potential customers your way.

Determine aî&#x20AC;&#x20AC;liate requirements Depending on your specific industry, certain advertising methods will be more effective than others, but


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including affiliate marketing is always a good idea. As the merchant, you can determine what offers you want to make available to your affiliates. Maybe you will reward them for merely sending traffic and visitors to your site, because you know you can convert site visitors into customers. Some online retailers take a different tack and add a secondary requirement that affiliates not only send traffic and visitors to their site, but those visitors must complete a transaction. Which method works best for specific online retailers depends on a few variables, including industry and current ability to convert site visitors.

Fine-tune your campaign As with all advertising methods, affiliate marketing will require fine-tuning over time. Establishing a baseline and then measuring data against that baseline is crucial for any type of campaign. As an online retailer, you should already have an idea of your site conversion rate. If you do not, you should find out the rate as soon as possible. Compare affiliate traffic conversion rate to non-affiliate traffic conversion rate, and make necessary adjustments to produce desired results from your affiliates. Marketing your online store does not happen by itself. Affiliate marketing is a great option to include in your marketing mix. ■

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Michael Auger is chairman of the board and chief strategy officer of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. For more information, visit pinnaclecart.com. I NDEPENDENT R ETAILER.com | February 2014

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wholesalecentral.com The web’s original wholesale directory This is a small sample of the suppliers you will find on WholesaleCentral.com. Find suppliers by category or product! Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

APPAREL / CLOTHING 599FASHION.COM www.599fashion.com

866-728-3141

ALABAMA WHOLESALE www.bamasocks.com

256-845-4411

APPARELCANDY.COM www.ApparelCandy.com

877-870-8686

BEVERLY HILLS UNIFORMS 718-378-1188 bhuniforms.com/ 347-394-5559

CLOTHINGISLAND.COM www.clothingisland.com

800-652-8275

CRESWELL SOCK MILLS www.sockmills.com

256-657-3213

EFASHION WHOLESALE www.efashionwholesale.com

732-866-9976

EROS HOSIERY CO. www.eroswholesale.com

215-342-2121

FASHION WEAR PLUS INC. www.fashionwearplus.com

813-949-6060

GRAPHIC TEES WHOLESALE 619-869-2462 graphicteeswholesale.com ISLAND WHOLESALER www.islandwholesaler.com

786-269-0629

KAY BOUTIQUE LLC littlegirlmart.kay-boutique.com

406-222-4853

KIDSBLANKS BY ZOEY www.kidsblanks.com

888-529-3883

LASHOWROOM.COM www.lashowroom.com

213-627-0339

877-637-3456

ORIENTAL APPAREL INC. 386-383-2618 wholesalecentral.com/orientalapparel/store.cfm PC ELECTRO CITY PARADIS 213-536-8036 enewwholesale.com PRIMETIME CLOTHING www.primetimeclothing.com R. G. RILEY & SONS, INC. www.rgriley.com

213-687-4100

877-576-5447

ROCK N SPORTS 401-617-2008 www.wholesalecentral.com/tuxedocloseouts RUBII www.rubiiwholesale.com

94

WESTERN EXPRESS www.westernexpressinc.com

WHOLESALE LINKED www.wholesalelinked.com

442079079949

800-245-1380

213-627-2398

213-270-1190

C-STORE ITEMS JMW I LLC / ASTRAL SEA jmw.net/Wholesale

573-729-7280

PRICEMASTER www.PriceMaster.com

718-593-8179

VK WHOLESALE www.vkwholesale.com

847-204-0669

CANDLES, INCENSE, POTPOURRI ETS DESIGN www.etsdesign.com LOVE IS IN THE AIR loveisintheair.net

DROPSHIPPERS DOBA www.doba.com

801-765-6119

DP & COMPANY INC. www.dropforyou.com

800-421-9755

PLUM ISLAND SILVER www.plumislandsilver.com

800-543-7177

770-582-6688

888-336-5683

786-477-4174

813-888-9400

S & J ENTERPRISES www.sandjwholesale.com

336-271-6755

631-254-8499

UR ETERNITY www.ureternity.com

718-639-3588

SUNRISE WHOLESALE 877-250-5045 sunrisewholesalemerchandise.com

WHOLESALE FASHION INC www.wholesalefashioninc.com

800-913-3274

DVDS & VIDEOS

WHOLESALE SCARVES USA 718-415-0352 www.wholesalescarvesusa.com

MOUNTAIN VIEW MOVIES 607-278-5401 www.mountainviewmovies.com Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300. DVD RELOAD www.dvdreload.com/specials

WONA TRADING www.wonatrading.com

212-725-3616

FOOD & GROCERY ROYAL ENTERPRISES www.royalwholesalecandy.com

215-428-1235

303-881-6146

INETVIDEO.COM 514-956-7482 www.wholesalecentral.com/inetvi0001/ wholesale-form.html

GENERAL MERCHANDISE DOLLARDAYS www.dollardays.com

877-837-9569

FOUR SEASONS www.4sgm.com

323-826-1199

GENCO www.gencomarketplace.com

800-224-3141

GREAT WHOLESALE DEALS 888-272-2027 www.wholesalecentral.com/gwd247

GOODEARTH BAGS www.goodearthbags.com

714-588-5231

JACOBS TRADING CO. 763-843-2000 www.jacobstrading.com/hotDeals.aspx

INTERTRADE CORP. www.intertradecorp.com

301-595-8999

JACK LEVY SALES www.jacklevysales.com

216-831-6604

PARKER SURPLUS www.parkersurplus.com

931-852-2356

ELECTRONICS EASYBUYS www.easybuysmartphones.com

619-345-3233

FASHION ACCESSORIES

CLOSEOUTS

ROCKEY TRADING CO. www.rockeytrading.com

TOP TRENZ toptrenz.com

F E AT U R E D S E L L E R

EVERYTHING VAPOR 224-200-1849 www.wholesalecentral.com/everythingvapor

AROMAR www.aromar.net

LEMON TREE TRADING CO. 213-747-3410 www.wholesalefashionplace.com NORTH PINES northpines.org

VARSHAA.COM www.varshaa.com

213-742-0974

WHOLESALE FASHION SQ. 877-811-4911 www.wholesalefashionsquare.com

APPARELSHOWROOM.COM 800-243-4131 www.apparelshowroom.com

BH WHOLESALE INC. www.bhwholesale.com

TASHA APPAREL www.tashaapparel.com

GLOBAL IMPORTS INC www.Hunnt.com

626-465-1820

3D BELT www.3dbelt.com

LIQUIDATE TRADE www.liquidatetrade.com

626-512-1943

AF DESIGNS CO., INC. 323-588-2910 www.pandoraaccessory.com/eshop/index.php

Y WENG TRADING 917-662-6486 www.wholesalecentral.com/ywengwholesale

VIA TRADING CO. www.viatrading.com

877-202-3616

AFAREAST INC. www.buckwholesale.com

GIFTS

COLLECTIBLES WHOLESALE EXPRESS www.wsesports.com/store

856-939-5151

COMPUTER PRODUCTS EVERTEK www.evertek.com

800-622-3998

866-408-2825

CRYSTAL FLORIDA INC. 239-732-6611 www.wholesalemuranojewelry.com

DWK CORPORATION www.dwkcorp.com

888-826-2568

D & D FLORIDA IMPORTS www.ddflimport.com

GLOBAL CRAFTS www.globalcraftsb2b.com

386-424-1662

786-472-1888

DAIZY CHAINZ 801-698-4109 www.wholesalecentral.com/daizychainz

HENRY BRANDT & CO. www.HENRYBRANDT.COM

417-334-0988

FASHION UNIC www.fashionunic.com/shop

VALUE ARTS CO., INC. www.valuarts.com

800-815-3855

908-660-0985

951-252-8730

DOLLAR STORE

WORLD BUYERS www.worldbuyers.com

800-996-7531

LA WHOLESALE ROUTE www.lawholesaleroute.com

213-488-0691

HANDBAGS & LUGGAGE

LANCY ONLINE INC. www.LancyNY.com

718-821-8168

CHOICEHANDBAGS www.choicehandbag.com

213-745-3065

S & G APPAREL www.sngapparelinc.com

213-453-4164

ACCESSORIES PALACE shop.accessoriespalace.com

SEVEN SEAS, INC. www.sevenwholesale.com

213-748-9469

GREAT LAKES www.glwholesale.com

616-261-9393

MEGA CAP INC. www.megacapinc.com

909-581-1121

FASHION WORLD www.handbagfashion.com

213-747-7145

SHEEHAN SALES, INC. 800-849-9949 www.wholesalenursingscrubs.com

KOLE IMPORTS www.koleimports.com

800-874-7766

MICHELLE AND SCOTT’S www.wholesaleimport.com

901-767-0838

GO HANDBAG www.gohandbag.com

213-219-5208

SOCK WHOLESALERS www.sockwholesalers.com

865-828-3780

MAJOR GLOVES www.mggloves.com

626-330-8022

MY WHOLESALE ROUTE www.mywholesaleroute.com

201-567-2827

HUA FU INTERNATIONAL www.huafu.org

212-268-9985

STEAL DEAL www.stealdealinc.com

800-416-6149

PRICE KING INC. www.priceking.com

718-786-8540

PURSE OBSESSION www.purseobsession.net

626-214-8325

February 2014 February 2014 || INDEPENDENT INDEPENDENTRETAILER RETAILER

561-793-5565

KAY BOUTIQUE LLC 406-222-4853 wholesalegirls.kay-boutique.com

continued on page 96 


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InterTradeCorp.com Where you can find the BEST products, with the BEST quality, at the BEST price, and BEST Customer Sevice!!

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I NDEPENDENT R ETAILER.com | February 2014

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wholesalecentral.com

SUPPLIER PREVIEW

Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

 continued from page 94 J & H TRADING www.handbagshopping.com

800-376-1157

JND WHOLESALE www.jndwholesale.com

213-745-8925

KLASSY BAGS www.klassybags.com

562-735-3292

MAD BAGS LLC mad-bags.com/index.html

708-615-0445

MOLLY MCMORGAN 877-828-1577 www.wholesalewalletsdirect.com ON SALE HANDBAG www.onsalehandbag.com

213-745-6811

PRINCESS PURSE www.princesspurse.com

213-746-9933

SHOPFORBAGS.COM www.shopforbags.com

979-575-1075

INTERNATIONAL JEWELRY 800-395-0527 ijdi.net JUDSON & CO www.judson.biz OCEAN STATE CREATIONS www.oscjewelry.com

256-355-8844

PARTY SUPPLIES & GREETING CARDS

HABIB CO.WHOLESALE 916-739-8488 www.wholesalecentral.com/habib

800-543-3487

JK IMPORTS, INC. www.jkimportsla.com

213-617-0609

OMG INTERNATIONAL www.omg-international.net

818-645-8223

PERFECTVAPE www.perfectvape.com

405-837-6792

PAPER CRAFT PRODUCTS www.papercraftproducts.com

401-728-0490

ONECKLACE 972548055829 www.onecklace.com/wholesale PAMPERED PRINCESS 585-266-7040 www.shoppamperedprincess.com PHILLIPS INTERN’L www.cooljewels.com

800-432-3636

PLANET SILVER www.silver-jewelry-planet.com

941-460-4001

PURSE IMPORT www.herstationhandbags.com

972-243-9090

SAV-ON www.sav-on-closeouts.com

906-346-7065

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REVOLUTION VAPOR 855-888-2767 www.revolution-vapor.com/contact

PERFUME 800-727-3867

SILVERLINE WHOLESALE www.silverlinewholesale.com

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marketing Building Business with Instagram & Pinterest

by Bardi Toto

PEOPLE LOVE images, and they love seeing them on the Internet. Photos make consumers want to learn about a product or service, and they create an impulse to purchase immediately. Pinterest and Instagram, two photo sharing tools that collectively draw more than 200 million users each month, are great for marketing. They are being embraced by innovative brands as a way to reach customers, build brand awareness, and drive sales.

page that contains content they want to keep, such as a recipe, style idea, or fitness regimen, they can pin it to their board. There is also a mobile app version, so it is easy for users to reference their pins. Retailers can even create pins called Rich Pins, where the consumer can purchase an item through Pinterest. The average Pinterest visitor spends $180, while on Facebook the average visitor spends only $45.

What is Instagram?

How does Pinterest work? Pinterest allows users to create pin boards online to organize, share and discover content. It is a way to keep track of things you want to find later, similar to a recipe box or a scrapbook. When a user finds a web

Facebook purchased Instagram in April 2012, in a deal valued at $1 billion. It is a camera application for mobile phones that lets users take photos, edit them with different filters and focus, and share them with their followers. The app now includes a

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website version that is mainly an archive of the photos users have shared. You can share Instagram photos on multiple social media sites, and now you can pin them on Pinterest, too.

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The power of hashtags A common feature on both Pinterest and Instagram is hashtags. When placed in front of a word in the descriptions of photos and pins, hashtags create a clickable link that will pull up other content with the same hashtag. It is a very useful way to get found by others interested in the topics you are sharing, and a great way to discover people interested in things relevant to your brand. Hashtags can be tricky. To get the most out of them, you will need to be specific. It is best to avoid using generalized tags. Relevant tags will help you attract new followers who will take a genuine interest in your posts, and continue liking and commenting on your photos and videos over time. Pinterest and Instagram, when used correctly, provide great exposure for your brand and can skyrocket your business. For more information, visit instagramdomination.com. â&#x2013; Bardi Toto is a best selling author, personal branding strategist and attraction marketing specialist. She has a strong background in Internet technology and has been working with various social networking giants like YouTube, Pinterest, Facebook, LinkedIn, Twitter and Instagram. Toto is founder and CEO of a web design, digital marketing and marketing agency. To learn more, visit barditoto.com.

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marketing New Video Tactics for Retailers A NEW age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store. Social media has made it easy and free for you to take quick videos of anything related to your store, including events, products and employees. Here is how to use video to promote your small business, right from your smartphone.

All about Vine Social media videos should be short and sweet, and mobile service, Vine, allows you to create and share six second looping videos. Not only do your followers see your creations, you can also share them on Facebook and Twitter. To get started, download the app on your smartphone. As with other social networks, you will need to create a username and profile

100

February 2014 | INDEPENDENT RETAILER

by Kelley Sloyer

for your account. With Vine, you can log in via Twitter or with your email, and connect to your other social media networks. Get familiar with the app and follow others before you create a video. Start by searching for people in your phoneâ&#x20AC;&#x2122;s address book, or customers on Twitter. After you follow relevant people on Vine, like vendors and other retailers, start to build your own following. Tap into Facebook, Twitter and email to tell your customers that you joined Vine, and include your username so they can follow you. Recording a Vine video is very simple. Open the app and tap on the camera icon in the right corner. To record, tap on the screen; to stop, tap again. This is especially handy if you want to make a short video of a few different clips, also known as stopmotion videos. For a stop-motion video, consider filming the process of creating a new merchandise display. Film the empty display case and stop. Then add some


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product and film again. Continue the process a few times until you have reached your six second limit. After your video is complete, a new screen will appear where you can watch the replay, and then save it to share with your following. Before posting on Vine, you have the option to post to Facebook and Twitter and add a description. Hashtags are often used to search for videos, so include a relevant hashtag. For example, for your new merchandise display video, your hashtag could be #newarrival, or the name of the product line you are featuring. When complete, tap “Done” and your video will upload.

first tap the blue camera button at the bottom of the app. This will load the regular camera first, so you will have to tap the video camera button on the right. Similar to Vine, simply tap, let go and tap again to start and stop the recording. If you have a new employee starting in the store, have him or her film a video expressing excitement about the store, and sharing their favorite product. This helps your customers get to know the people assisting them. After your video is complete, Instagram opens it to 14 filters to help create a professional look. Add a filter and tap the blue arrow in the right corner to take you to the

next screen, where you will choose a cover frame. This is the image your followers will see as a preview of your video. You can add a description and hashtag, and share your new video on social media. Overall, use videos as you would pictures to generate excitement and raise awareness. If you are having an event, take a short video before, during and after; showcase new products; give a tip of the week; or share a how-to guide. The promotional possibilities are endless. ■ Kelley Sloyer is the interactive copywriter for SnapRetail, a ready-to-use marketing solution that helps local store owners engage and sell to customers using email and social media. She has a retail and journalism background, earning a bachelor’s degree in communications media and journalism from Indiana University of Pennsylvania. For more information, please visit snapretail.com.

Instagram videos You may already use Instagram to take professional looking pictures of your store, but did you know that you can take 15 second videos from the same app? It is just as easy as taking a picture, and you get the added bonus of using one of Instagram’s filters to adjust color and hue. If you do not have an Instagram account, download the app on your smartphone to get started. Then create your account and include a description about your store. As with Vine, Instagram enables you to follow vendors, brands, customers and other stores. Follow others first, then build your own following by promoting your username through Facebook, Twitter and email. To make a video on Instagram,

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supplier profile Award Winning Teething & Toothbrush Products LIVE-RIGHT SOLUTIONS designs and produces a selection of appealing infant-to-toddler gum massaging/toothbrush products. The family owned company launched in 2008 with the original Baby BananaÂŽ Teething Training Toothbrush, which was just named Product of the Year by Creative Child Magazine.

Octo-Brush & book The Octo-brushÂŽ, a vivid purple teether and toothbrush in one, is another hot product from Live-Right. Its eight tentacles of different textures, including two that are shaped like a traditional toothbrush, massage and soothe sore gums, and make it easy for small hands to grasp. Live-Right has introduced a childrenâ&#x20AC;&#x2122;s book for the Octo-brush

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called Olivia and her Octo-brush. The poem about an Octopus learning to brush her teeth was written by marketing director, Natalee Phillips. Other items include a three pack of animal shaped teethers, a banana shaped teething toothbrush with peel handles for infants, and the bright blue Sharky Brush, with open loops in the tail fin for attaching a binky strap. The companyâ&#x20AC;&#x2122;s line of brushing and teething products are made from the highest quality medical grade silicone, which is non-toxic, nonallergenic, soft and bendable. All products are designed by Heather Phillips, a dental hygienist, and patented with registered trademarks.

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New in 2014 â&#x20AC;&#x153;We have some exciting things in the works this year,â&#x20AC;? Phillips shares. â&#x20AC;&#x153;We have a fun new style of teether coming out and we are in product development on other infant, toddler and household products, using the silicone.â&#x20AC;? LiveRightâ&#x20AC;&#x2122;s current products wholesale for $4 to $4.50, and retail for $7.99 to $8.49. The minimum order is 12 pieces of one style. Live-Right Solutions will be exhibiting at the American International Toy Fair in New York, February 16-19, in the infant/pre-school area on level one, booth 5549. â&#x2013;

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supplier profile Weighted Health & Fitness Gloves QUIK HANDS™ weighted health and fitness gloves are resistance-training gloves that have a removable weight packet on the back. They can be worn to enhance a variety of fitness activities and sports. They increase heart rate, and improve upper body strength, flexibility, circulation and balance. When used while walking, they help firm up the back of the upper arm. For golfers, QH weighted gloves add more flexibility and stability to the body which increases driving distance as well as helps reduce injuries.

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tradeshow calendar FEBRUARY 2014

FEB 16-19, New York International TOY FAIR Jacob K. Javits Convention Center - New York, NY

FEB 1-6, NY NOW Jacob K. Javits Convention Center and Piers 92 & 94 - New York, NY Drawing 35,000 attendees from all 50 states and 80+ countries, the NYIGF is produced twice annually by GLM Shows and is open to the trade only. Held in January and August in New York City, the Fair hosts 2,800 exhibiting companies showcasing the very best lines across the home, lifestyle and gift spectrum. For further information: Deorothy Belshaw, Show Director, George Little Management, LLC., 10 Bank St., Ste. 1200, White Plains, NY 10606. Telephone: 914-421-3345; Fax: 914-948-2867; Email: dbelshaw@glmshows.com; Website: www.nynow.com, www.glmshows.com.

FEB 1-14, Gem, Jewelry & Lapidary Trade Show The Gem Mall - Tucson, AZ This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

FEB 2-4, Market Square’s Gallery Greater Philadelphia Expo Center - Oaks, PA Juried invitational show offering inspired folk art, traditional American Crafts, handmade collectibles, period reproductions and fine handcrafted furniture. Products available for placing orders as well as cash and carry. For further information: Kathy Goodrich, Market Square Traditional Wholesale Shows, Inc., P.O. Box 899, Mechanicsburg, PA 17055. Telephone: 717-796-2377; Fax: 717-796-2384; Email: mktsqr@epix.net; Website: www.marketsquareshows.com.

Annual marketplace for manufacturers and retailers of toys and related products. Features more than 150,000 products, many being shown for the first time by exhibitors from all over the world. For further information: Marian Bossard, Toy Industry Association, Inc., 1115 Broadway, Ste. 400, New York, NY 10010. Telephone: 212-675-1141 ext. 219; Fax: 212-645-3246; Email: info@toyassociation.org; Website: www2.toyassociation.org.

FEB 16-19, The Off-Price Specialist Show Sands Expo at Venetioan/Palazzo, Hall G-Lower Level - Las Vegas, NV Retail Apparel & Fashion Industry. Products are 20-70% below wholesale prices. For further information: Todd Fabos, Off-Price Specialist Center, 175 N. Patrick Blvd., Brookfield, WI 53045. Telephone: 262-782-1600; Fax: 262-782-1601; Email: tfabos@offpriceshow.com; Website: www.offpriceshow.com.

FEB 17-19, Accessories The Show

JW Marriott Starr Pass Hotel - Tucson, AZ This show has exhibitors from many foreign direct source dealers and groups as well as a large selection of fine U.S. Gem & Jewelry companies. Exhibitors and buyers will enjoy the comfort of this show location at the luxuriously plush Mirage Casino-Hotel “Events Center”. Corner booths and wide aisles will give buyers ease of movement and improved visibility of displayed merchandise. Delivery goods will be one of the important options available to the buyers at this G.L.D.A. trade show. Customers will have a choice of taking immediate delivery of goods or making factory orders. Variety and direct sourcing will be added features of this show. For further information: Tanna Wyatt, G.L.D.A., P.O. Box 2391, Tucson, AZ 85702-2391. Telephone: 520-792-9431; Fax: 520-882-2836; Email: info@glda.com; Website: www.glda.com.

FEB 5-7, F.F.A.N.Y. Collections Hilton Midtown Hotel - New York, NY Juried Collections and Salon & Bridge Market of contemporary footwear for the discriminating buyer. The essential venue for premier fashion footwear. For further information: Phyllis Rein, Fashion Footwear Association of New York, 1414 Sixth Ave. at 58th St., Ste. 203, New York, NY 10019. Telephone: 212-751-6422; Fax: 212-751-6404; Email: info@ffany.org; Website: www.ffany.org.

FEB 6-14, Gem, Jewelry & Lapidary Trade Show Holiday Inn Palo Verde / Holidome - Tucson, AZ

The world’s largest and longest running juried all-accessories trade event. Showcases fashion resources from virtually every accessory product category. New York editions run concurrently with Stitch and MRket. For further information: Stacy Samet, Exhibitor, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7412; Fax: 212-686-6821; Email: stacys@busjour.com; Website: www.accessoriestheshow.com.

FEB 17-19, Stitch (formally MODA Las Vegas) STITCH will house the most focused and refined group of RTW this season. All under one roof, this market extends the right mix of Contemporary, Lifestyle, International, and Sportswear collections to savvy retailers shopping for the season’s hottest trends. BJI Fashion Group’s commitment to a tightly juried and carefully merchandised show floor will ensure access to some of the most well-known names in the industry. At STITCH, tight jurying means that you will find the right resources in a global, vibrant marketplace. Takes place in New York and runs concurrently with AccessoriesTheShow and Fame. For further information: Shawn Hazan, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7435; Fax: 212-686-6821; Email: shawnh@busjour.com; Website: www.stitchshows.com.

FEB 17-20, MAGIC Las Vegas Convention Center / Mandalay Bay Conv. Center - Las Vegas, NV MAGIC International, a subsidiary of Advanstar Communications, Inc., is the world’s largest and most widely recognized producer of trade shows for the apparel industry. Providing a comprehensive year-round resource to support the business of fashion, MAGIC International currently produces trade shows for the men’s apparel market (MAGIC); the women’s apparel market (WWDMAGIC, femme); the children’s apparel market (MAGIC kids, International Kids Fashion Show); the fabric market (International Fashion Fabric Exhibition); and an alternative trends and lifestyles show, reflecting the men’s and women’s progressive youth market (the edge). For further information: MAGIC International, 6200 Canoga Ave., Ste. 303, Woodland Hills, CA 91367. Telephone: 877-554-4834, 218-740-7092; Fax: 818-593-5020; Email: cs@MAGIConline.com; Website: www.magiconline.com.

FEB 17-20, MAGIC Kids

FEB 7-9, Memphis Gift & Jewelry Show - Spring

Children’s apparel and related accessories are featured with new designers as well as well known name brands. Concurrently held with WWDMAGIC, MAGIC and the edge. For further information: MAGIC International, 6200 Canoga Ave., 2nd Floor, Woodland Hills, CA 91367. Telephone: 877-554-4834, 218-740-7092; Fax: 818-593-5020; Email: cs@MAGIConline.com; Website: www.magiconline.com.

Gift & Jewelry - direct delivery For further information: David Harrington, Show Manager, Helen Brett Enterprises, 5111 Academy Dr., Lisle, IL 60532. Telephone: 800-541-8171, 630-241-9865 ext. 22; Fax: 630-241-9870; Email: dave@helenbrett.com; Website: www.helenbrett.com.

FEB 13-16, Tucson Gem and Mineral Show™ Tucson Convention Center - Tucson, AZ To encourage interest and study in geology, mineralogy, lapidary and allied earth sciences. For further information: Show Committee, Tucson Gem & Mineral Society, P.O. Box 42588, Tucson, AZ 85733. Telephone: 520-322-5773; Fax: 520-322-6031; Email: tgms@tgms.org; Website: www.tgms.org.

FEB 15-18, San Francisco International Gift Fair The Moscone Convention Center - San Francisco, CA California’s largest gift show offers a style-setting marketplace where the hottest design trends and movements start and evolve. Product categories include Design, General Gift, Handcrafted, Home & Garden, Treasures To Go, Vintage and the Global Showplace, bringing together Word Style Handcrafted, Museum and Village Arts. For further information: Leanna John, Urban Expositions, 1690 Roberts Blvd, Suite 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: ljohn@urban-expo.com; Website: www.sfigf.com.

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Show features all types of jewelry including gold, platinum, silver, diamonds and gemstones. Fashion including sportswear, furs, leather apparel and neckwear. Accessories such as belts, scarves, handbags, sunglasses, wallets, watches and eye wear. Home decor including giftware, cookware, housewares and gourmet food. Pre-registration is FREE. On-site registration is $5. For further information: Don Olstinske, TransWorld Exhibits, Inc., 1850 Oak St., Northfield, IL 60093. Telephone: 847-446-8434, 800-323-5462; Fax: 847-446-3523; Email: don@tweshows.com; Website: www.jfashow.com.

FEB 21-23, ACC Craft Fair - Baltimore Winter Baltimore Convention Center - Baltimore, MD The largest juried indoor craft show in the nation will feature many of the country’s top contemporary jewelry, clothing, furniture and home decor artists. Now in its 36th year, the American Craft Council’s flagship show is a must-attend event. For further information: Kristen Powell, American Craft Council, 1224 Marshall St. NE #200, Mineapolis, MN 55413-1089. Telephone: 612-206-3100; Fax: 612-355-2330; Email: Kpowell@craftcouncil.org; Website: www.craftcouncil.org.

FEB 21-23, Dallas Summer Gem, Jewelry & Bead Show Grapevine Convention Cener - Grapevine, TX Wholesale/retail trade shows that are OPEN TO THE PUBLIC featuring fine jewelers, fashion jewelers, beads, beading suppliers, and more. Buyers can shop with confidence where they’ll find a great variety of products with the finest quality at the lowest prices. Take advantage of additional savings, by joining our mailing list below to receive exhibitor discount coupons, admission discounts, and advanced show notices for the shows of your choice! It’s not just a shwo...It’s a Great Experience! For further information: AKS Gem Shows, 4532 Kawanee Ave., Metairie, LA 70006. Telephone: 866-AKS-SHOW, 504-455-6101; Fax: 504-455-6157; Email: info@ aksshow.com; Website: www.aksshow.com.

FEB 21-23, Great American Gem Show - InterGem Westchester County Center - White Plains, NY Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@ intergem.net; Website: www.intergem.net.

FEB 23-25, Accessories The Show Jacob K. Javits Convention Center - New York, NY The world’s largest and longest running juried all-accessories trade event. Showcases fashion resources from virtually every accessory product category. New York editions run concurrently with Moda Manhattan and Fame. For further information: Stacy Samet, Exhibitor, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7412; Fax: 212-686-6821; Email: stacys@ busjour.com; Website: www.accessoriestheshow.com.

FEB 23-25, FAME Jacob K. Javits Convention Center - New York, NY

This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

Memphis Cook Convention Center - Memphis, TN

Donald E. Stephens Conv. Center - Rosemont, IL

The Venetian Hotel / Sands Expo - Las Vegas, NV

Venetian Resort Hotel / Sands Expo - Las Vegas, NV

FEB 3-9, G.L.D.A.’s Tucson Gem & Jewelry Show

FEB 20-23, TransWorld’s Jewelry, Fashion & Accessories (JF&A) Winter

Las Vegas Convention Center / Mandalay Bay Conv. Center - Las Vegas, NV

FEB 17-20, WSA@Magic Sands Expo & Convention Center - Las Vegas, NV This show features men’s, women’s and children’s shoes, accessories, handbags, shoe products, store fixtures, shoe jewelry, socks & hosiery. For further information: Magic International, 6200 Canoga Ave., Ste. 303, Woodland Hills, CA 91367. Telephone: 310-857-7500; Fax: 310-857-7510; Email: cs@magiconline.com; Website: www.magiconline.com/wsa-at-magic

FEB 18-20, MAGICWWD Las Vegas Convention Center - Central Hall Las Vegas, NV Women’s apparel and related accessories are featured with new designers as well as recognized brands. Concurrently held with MAGIC kids, MAGIC and the edge. For further information: MAGIC International, 6200 Canoga Ave., Ste. 303, Woodland Hills, CA 91367. Telephone: 877-554-4834, 218-740-7092; Fax: 818-593-5020; Email: cs@ MAGIConline.com; Website: www.magiconline.com.

February 2014 | INDEPENDENT RETAILER

The premier venue for Junior and Young Contemporary fashion apparel. In addition, showcases the largest selection of footwear in one location. Takes place in New York and runs concurrently with AccessoriesTheShow and Moda Manhattan. For further information: Kim Synnott, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7439; Fax: 203-838-5028; Email: kims@busjour.com; Website: www.fameshows.com.

FEB 23-25, MODA Manhattan Jacob K. Javits Convention Center - New York, NY An upscale trade event providing a concise mix of carefully juried RTW for the Modern Contemporary retailer. Features fashion resources ranging in apparel from every category possible. Takes place in New York and runs concurrently with AccessoriesTheShow and Fame. For further information: Dee Gratz Jones, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7441; Fax: 212-686-6821; Email: deej@busjour.com; Website: www.modamanhattan.com.

FEB 24-25, Midwest Market Days Chicago Regent Showroom, 8999 Palmer St. - River Grove, IL The Midwest Market Days trade show is conveniently located in the Midwest only 10 minutes from Chicago’s O’Hare International Airport. Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. We provide complimentary breakfast and buffet lunch to all buyers and shuttle transportation to other participating showroom locations just minutes away. For further information: Joanna Kastle, Trade Show Manager, Regent Products Corp., 8999 Palmer St., River Grove, IL 60171. Telephone: 916-376-9437; Fax: 916-376-9471; Email: jkastle@ midwestmarketdays.com; Website: www.midwestmarketdays.com.


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FEB 24-26, February Buyer Fly-In Show™

MAR 10-12, International Textiles Expo

TransWorld Merchandise Center - Des Plaines, IL

Rio All-Suite Hotel & Casino - Las Vegas, NV

The Midwest Market Days trade show attracts Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. For further information: TransWorld Merchandise Center, Inc., 20 N. Wacker Drive, Suite 1540, Chicago, IL 60606. Telephone: 312-201-3800; Fax: 312-201-3803; Website: www.twmerchcenter.com.

Serving the needs of retail fabric, craft and quilting stores, as well as designers and manufacturers in the apparel, accessories, home furnishings and gift industries, we are your source. The Shows provide a market place for Products, professional development opportunities and trend forecasting for the upcoming season.The International Textiles Expo is where contacts and professional relationships are made and developed. For further information: Pat Kobishyn, Director, International Textiles Expo, P.O. Box 594, 80 Melrose Ave, Lynbrook, NY 11563. Telephone: 516-596-3937; Fax: 516-596-3941; Email: textileshow@ earthlink.net; Website: www.textileshows.com.

FEB 28 - MAR 2, Great American Gem Show - InterGem

MAR 12-14, Global Pet Expo

Denver Merchandise Mart - Denver, CO

Orange County Convention Center - Orlando, FL

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

2,000 booth (20,000 nsf) Trade Show for professional pet product buyers. For further information: Andrew Darmohrah-Vice President & Deputy Managing Director, American Pet Products Merchandise Association & PIDA, 255 Glenville Rd., Greenwich, CT 06831. Telephone: 203-532-0000; Fax: 203-532-0551; Email: info@appma.org; Website: www.globalpetexpo.org.

MAR 14-16, ACC Craft Fair - Atlanta Cobb Galleria - Atlanta, GA

MARCH 2014 MAR 1-2, Great American Gem Show - InterGem

The largest juried indoor craft show in the nation will feature many of the country’s top contemporary jewelry, clothing, furniture and home decor artists. Now in its 36th year, this American Craft Council show is a must-attend event. For further information: Kristen Powell, American Craft Council, 1224 Marshall St. NE #200, Mineapolis, MN 55413-1089. Telephone: 612-206-3100; Fax: 612-355-2330; Email: Kpowell@craftcouncil.org; Website: www.craftcouncil.org.

Southfield Municipal Complex Pavilion - Southfield, MI Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAR 7-9, Great American Gem Show - InterGem Seattle Center - Seattle, WA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAR 7-9, Great American Gem Show - InterGem Veterans Memorial - Columbus, OH Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAR 8-10, Atlanta Jewelry Shows Cobb Galleria - Atlanta, GA Fine Jewelry Trade Show Open to the Trade Only. For further information: Carol Young, Southern Jewelry Travelers Association, 4 Executive Park Dr., Ste. 1202, Atlanta, GA 30329. Telephone: 800-241-0399, 404-634-3434; Fax: 404-634-4663; Email: info@atlantajewelryshow.com; Website: www.atlantajewelryshow.com.

MAR 8-10, Portland Gift & Accessories Show Oregon Convention Center - Portland, OR The Portland Gift & Accessories Show is open to the retail buying trade only. It features a variety of giftware, decorative accessories, personal and fashion accessories, home decor, garden & outdoor product, one-of-a-kind, handmade merchandise, antiques and collectibles, tableware and fine jewelry. For further information: Jim Walker, Western Exhibitors, LLC, 2818 Greenwich St., San Francisco, CA 94123. Telephone: 415-346-6666; Fax: 415-346-4965; Email: tvongal@urban-expo.com; Website: www.urban-expo.com.

MAR 9-11, Camex - Campus Market Expo Kay Bailey Hutchinson Convention Center - Dallas, TX CAMEX is the largest trade show in the collegiate retailing industry and attracts qualified buyers from more than 1,100 college stores each year, reaching millions of college students across the U.S. and Canada. Exhibitors at CAMEX represent over 100 product categories including the following: gifts, insignia, apparel, backpacks, office & school supplies, computer hardware & software, books/course materials, food & convenience items, services such as catalog & store design consulting. For further information: Mary Adler-Kozak, National Association of College Stores, 500 E. Lorain St., Oberlin, OH 44074. Telephone: 800-622-7498, 440-775-7777; Fax: 440-775-1920; Email: madler-kozak@nacs.org; Website: www.camex.org.

MAR 9-11, International Beauty Show - New York Jacob K. Javits Convention Center - New York, NY This show features hair, nail, as well as makeup programs covering every aspect of the beauty industry. IBS offers something for everyone - cutting, coloring, long hairdressing, skin/body, nails, business, booth renters, forum, multicultural - You name it! For further information: Dana Lupton, Group Show Director, Questex Media Group, 757 Third Avenue, 5th Floor, New York, NY 10017. Telephone: 800427-2420, 212-895-8237; Fax: 212-895-8209; Email: dlupton@questex.com; Website: www.ibsnewyork.com.

MAR 14-16, Great American Gem Show - InterGem Dulles Expo - Chantilly, VA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAR 15-17, Gatlinburg Apparel & Jewelry Market Gatlinburg Convention Center - Gatlinburg, TN This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-and-Carry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865-436-6151; Fax: 865-436-6152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

MAR 15-17, Norton’s Gatlinburg Gift & Variety Show Gatlinburg Convention Center - Gatlinburg, TN This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-and-Carry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865-436-6151; Fax: 865-436-6152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

INDEPENDENT

RETAILER INDEPENDENTRETAILER.com

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PUBLISHER Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT

ASSOCIATE PUBLISHER Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107

EDITORS Gloria Mellinger gloriam@sumnercom.com @glorimel Corryn Henry corrynh@sumnercom.com Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107 National Trade Associations

PRODUCTION Robert Siel, Director robs@sumnercom.com Tracy Biagiarelli tracy@sumnercom.com Luke Calzone lukec@sumnercom.com

CIRCULATION Lisa Evans lisae@sumnercom.com Virginia Ramirez virginia@sumnercom.com

COMPTROLLER

MAR 15-18, International Housewares Show McCormick Place Complex - Chicago, IL This annual show features exhibits from manufacturers and representatives of housewares and consumer products from the United States and thirty-seven other countries, and attracts over 50,000 attendees. For further information: Sharon Fulton, International Housewares Association, 6400 Shafer Court, Ste. 650, Rosemont, IL 60018. Telephone: 847-292-4200; Fax: 847-292-4211; Email: preyonlds@housewares.org; Website: www.housewares.org.

MAR 15-19, Independent Jewelers Organization Marriott River Center Hotel & San Antonio Henry B Gonzalez Convention - San Antonio, TX Elite group of retailers hand-selected for membership in the Independent Jewelers Organization (IJO). IJO is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to over 1,000 members worldwide. For further information: Independent Jewelers Organization, 25 Seir Hill Road, Norwalk, CT 06850. Telephone: 800-624-9252, 203-846-4215; Fax: 203-846-8571; Email: ijo@ijo.com; Website: www.ijo.com.

MAR 16-19, ASD Las Vegas Las Vegas Convention Center - Las Vegas, NV Since 1961, ASD has grown into one of the nation’s largest merchandise trade events in the industry, with over 2800 exhibitors & 45,000 retailers from all over the world attending the bi-annual event, held in March & August. ASD is a robust and growing marketplace that brings together the world’s widest variety of merchandise from more than 2,800 vendors in one efficient, consumer-products tradeshow. Here buyers from every retail and distribution channel can find what they need for their core markets plus discover new product categories and unique suppliers to diversify and freshen their merchandise mix, boost impulse and point-of-purchase sales––and increase profits. ASD showcases the following merchandise categories: Gift & Home; Fashion Accessories; Jewelry / Cash & Carry; Health & Beauty; Toys & Novelty; General Merchandise; Closeouts & Liquidations. ASD buyers come from all over the world and represent nearly every type of retail channel, large and small. ASD’s draws the widest variety of buyers including: specialty gift shops, drug stores, convenience stores, college & university gift stores, florists, grocery stores, hardware stores, luggage stores, party and paper stores, hotel/casino/cruise lines, souvenir stores, tattoo salons, hair salons, thrift stores, toy and hobby stores jewelry stores and general stores, just to name a few. For further information: Karla Villalobos, Nielsen Business Media, 6255 Sunset Blvd., 19th Floor, Los Angeles, CA 90028. Telephone: 1-800-748-5058, 323-817-1993; Fax: 310-481-1924; Email: k.Villalobos@nielsen.com; Website: www.asdonline.com.

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Independent Retailer Magazine, serving Independent Retailers, Wholesalers, Kiosk Operators, Distributors, and Closeout Buyers. You will find...